oc-plain-dealer 1922-04-01

AUTOMOBILE SECTION VOL. XXV—NO. 201 SUNDAY RACE IS LAST IN SOUTH Los Angeles, April 1—(Spl. Correspondence) Los Angeles is a speed-mad town. The Taylor murder mystery, the Burch trial, the police shake-up and the case of Madalynne Obenchain, have all been temporarily forgotten; and the talk on the street, in the clubs, in the hotel lobbies and on the golf courses, has turned to speed and the special sprint race events to be staged at the Los Angeles Speedway Sunday afternoon. What will Pietro Bordino, the great Italian speed hero, do in competition with the American speed kings when he meets those thrillers of the racing sport in the short dashes? Will he be able to run through 25 miles on the board course at Beverly without ourning up at least one tire? Will he be able to stand the pace of the close formation indulged in by the racers when they drive wide open for the full distance? These and many other such questions are being asked by the followers of the speed sport who will journey out to Beverly Sunday to get a last look at Bordino and the rest of the monarchs of the speedway before the curtain rings down on the spring racing season here and the drivers depart for the north to prepare for the Cotati Speedway event at Santa Rosa and the Fresno race to be held on April Pietro Bordino JAMES, VULCANIZER GETS AJAX AGENCY Taking over the exclusive local agency for the Ajax tire, which is original equipment of some of the leading cars of the country, James the Vulcanizer of North Los Angeles street is preparing to increase his business 30 to 50 per cent. This tire, long one of the leading tires on the market, has been displacing various other more prominent makes. DODGE VALLEY HIGHER T Price cuts on bined with the latest provements made down to below that says Charley Mahor. Of course the resulted in similar out burning up at least one tire? Will he be able to stand the pace of the close formation indulged in by the racers when they drive wide open for the full distance? These and many other such questions are being asked by the followers of the speed sport who will journey out to Beverly Sunday to get a last look at Bordino and the rest of the monarchs of the speedway before the curtain rings down on the spring racing season here and the drivers depart for the north to prepare for the Cotati Speedway event at Santa Rosa and the Fresno race to be held on April 29. The meet Sunday will see the last appearance of the Italian driver in Southern California. He is to return to his home in Torino after the Cotati event, and it is doubtful if he will take over the 122 inch Fiat for the Italian Grand Prix and other European classics and will be kept busy on the other side of the Atlantic for some time to come. (JAMES, VULCANIZER GETS AJAX AGENCY) Taking over the exclusive local agency for the Ajax tire, which is original equipment of some of the leading cars of the country, James the Vulcanizer of North Los Angeles street is preparing to increase his business 30 to 50 per cent. This tire, long one of the leading tires on the market, has been displacing various other more prominent makes, and now is being installed on the Dodge, Buick, Oldsmobile, Chevrolet, Cadillac and Studebaker cars as standard equipment. James already carries various other tires, including the Horseshoe which he also has exclusively. Purchasing at low prices, James is able to offer some excellent bargains in first class tires of many brands. Plain Dealer for Good Job Printing. ENTRY LIST SPRINT RACES Five Events—$15,000.00Purse—Championship Award Event Car No. Driver Mechanician Car 1 Hearne Butler Distel-Duesenberg 2 Milton Steihl Durant Special 3 Bordino Bruno Flat Special 4 De Palma Marcenac Duesenberg 5 Thomas Nellson Duesenberg 6 Sarles Ansterberg Duesenberg 8 Murphy Olson Duesenberg 9 Elliott McKee Leach Special 11 De Paolo Vick Frontenac 12 Hartz Fenglen Duesenberg 27 Klein Rous Frontenac Light-Six Now $1275 Here A Six For the Price of a Four! You can buy a Studebaker LIGHT-SIX today at a few hundred dollars. DODGE VALUE HIGHER T Price cuts on bined with the latest provements made down to below this says Charley Mankin. Of course that resulted in similar trade-in values of this seems to be the Demand, however too strong for the cars per day. Mann said: "The automotive serves a lot of craze it is going after this tion. I am not re Brothers alone, we lieve they have their share, but to a whole. If manu tailers in all other a similar attitude have been disabus teering idea long would have been b basis much soon public appreciates way automobiles a "I ran across other day which ex ion exactly. It w paper. I am quite readers will agree says if you publish. Following is the editorial to which it "The automobile adopted heroic met business and has tha yare little sho In justice to one o leading industries should receive credit In many instances have brought the car down to the 1914, which is m said for the vast dustries." Standard Wash On Tires The Standard Way what is it? Nennn it this way. The ti of the Rubber Ass which consists of th dard brands of tir upon a policy of p users. The specific nu has led to dissatisfie cause tires, used u conditions and pos neglected, cannot that a well conserved. The manufacture is defined as follow guarentee pneumatic Now $1275 Here A Six For the Price of a Four! You can buy a Studebaker LIGHT-SIX today at a four-cylinder price. But you cannot buy Studebaker LIGHT-SIX performance in ANY four. The dominant preference of the public for a SIX was shown by the display of 204 SIXES as against 84 four-cylinder models at the New York Automobile Show. Why deny yourself the satisfaction of operating a SIX? The economy of a Studebaker LIGHT-SIX is as gratifying as the performance is satisfying. We cordially urge you to take a ride in the NEW LIGHT-SIX and make your own comparisons. Harry D. Riley Studebaker Dealer ANAHEIM FULLERTON ORANGE "A Safe Place to Buy a Used Car" THE ORANGE COUNTY AN INDEPENDENT NEWSPAPER DAILY EVERING LEADING NEWSPAPER OF NORTHERN ORANGE COUNTY Anaheim, California, Saturday, April 1, 1922 Ralph De Palma. DODGE VALUES HIGHER THAN EVER Price cuts on the Dodge, combined with the large number of improvements made bring this car down to below the pre-war level, says Charley Mahn, local distributor. Of course the reductions have resulted in similar cuts in the STARTLING RESULTS IN BATTERY TESTS During the free tests given by Ennis' Electric Service this week night 54 cars had been tested and 24 showed that batteries were being charged too high in ampere rate; -14 shower that the batteries were being operated in a half charged condition and 16 were normal. Just think of it, 38 batteries out of 54 were in need of atten "BETTER FORDS AT LOWER PRICES" NOW "Ford cars have never been so low in prices nor so high in quality as at this time," says George Dunton, agent for the Ford in Anaheim. "The Ford principle of giving the buyer the greatest value per dollar invested is best summed up in the DODGE VALUES HIGHER THAN EVER Price cuts on the Dodge, combined with the large number of improvements made bring this car down to below the pre-war level, says Charley Mahn, local distributor. Of course the reductions have resulted in similar cuts in the trade-in values of used cars, and this seems to be the rub to buyers. The demand, however, is even now too strong for the output of 600 cars per day. Mann said: "The automotive industry deserves a lot of credit for the way it is going after the price question. I am not referring to Dodge Brothers alone, even though I believe they have done more than their share, but to the industry as a whole. If manufacturers and retailers in all other lines had taken a similar attitude the public would have been disabused of the profiteering idea long ago and buying would have been back on a normal basis much sooner. I know the public appreciates this, from the way automobiles are selling." "I ran across an editorial the other day which expressed my opinion exactly. It was in a Denver paper. I am quite sure that your readers will agree with what it says if you publish it." Following is the portion of the editorial to which Mann referred: "The automobile industry has adopted heroic methods of restoring business and has cut prices until the year little short of irrisisible. In justice to one of the half dozen leading industries of the nation it should receive credit for this policy. In many instances it is said to have brought the cost of the 1922 car down to the price level of 1914, which is more than can be said for the vast majority of industries." Standard Warranty On Tires Explained The Standard Warranty on Tires—what is it? Neenno & Bock explain it this way. The tire manufacturers of the Rubber Ass'n of America, which consists of the makers of standard brands of tires, have agreed upon a policy of protection to tire users. The specific mileage guarantee has led to dissatisfied customers because tires, used under severe road conditions and possibly abused or neglected, cannot give the service that a well conserved set of tires will. The manufacturer's responsibility is defined as follows: "We do not guarantee pneumatic automobile tires" STARTLING RESULTS IN BATTERY TESTS During the free tests given by Ennis' Electric Service this week Ennis states that up to Friday night 54 cars had been tested and 24 showed that batteries were being charged too high in ampere rate; 14 shower that the batteries were being operated in a half charged condition and 16 were normal. Just think of it, 38 batteries out of 54 were in need of attention! IN WHICH STRING STEERS STUDEBAKER When J. H. Powell of the county counsel's office in the Hall of Records in Los Angeles got into an argument with County Counsel A. J. Hill about the ease of handling a car Powell won out by making a demonstration. He had claimed that his car steered so easily that one finger was all that was needed to drive it through down town traffic. Hill did not exactly doubt Powell's word, but when two attorneys cannot dispute a law question the next most important topic they can argue about is motor cars, and so Hill started the argument because he is an attorney. Powell even went stronger and said that he would show Hill that he could park the 1922 special six Studebaker in a hole alongside the curb that was only two feet longer than the car and still do the steering with one finger. It would have been a bet only that the two well known advocates and upholders of the law and statutes could not legally make a bet, for that would be considered gambling in the sight of the law. Jerry Powell said it would not be a gamble, it would be a cinch bet for him. Powell took the car down through the traffic and parked it as promised, and then told the story to the Studebaker dealer. This started something among the salesmen. One claimed that he could steer the car with a string, and to prove it practicable, went to the corner drug store and got some light twine which was tied to either side of wheel, then from a position in the tonneau of the car was driven down a city boulevard. According to Harry D. Riley, Studebaker distributor for the northern part of Orange-co., such stunts easy to perform, for the special and big six models have extra Timken bearings between axle and steering knuckles, that carry all the load on front axle, reducing friction of turning wheels to right or left to the minimum. SERVICE LECTURES FOR BUICK HEADS F. V. Smith of San Francisco, "BETTER FORDS AT LOWER PRICES" NOW "Ford cars have never been so low in prices nor so high in quality as at this time," says George Dunton, agent for the Ford in Anaheim. "The Ford principle of giving the buyer the greatest value per dollar invested is best summed up in the line, 'Better cars at lower prices.' The close following of this principle has, I am convinced, been responsible for the remarkable growth of Ford sales. "That the recent reductions in prices of Ford cars have been made without sacrifice in quality is evidenced by the large number of mechanical improvements appearing in the 1922 models. These betterments include a wiring system that is proof against short circuits and fire, and is rated so highly by the fire insurance underwriters that all Ford cars equipped with the new system obtain the lowest possible rate on fire insurance. "Light pistons and connecting rods, which produce a smoother running motor with reduced vibration and quicker, snappier pick-up, are an important feature of the new cars. Other changes include a pressed steel muffler that cannot be blown out; new style fan, new starting switch and greater protection to the coils from moisture." "All these improvements and many others have been added in spite of the large reduction in list prices." The Standard Warranty on Tires—what is it? Neenno & Bock explain it this way. The tire manufacturers of the Rubber Ass'n of America, which consists of the makers of standard brands of tires, have agreed upon a policy of protection to tire users. The specific mileage guarantee has led to dissatisfied customers because tires, used under severe road conditions and possibly abused or neglected, cannot give the service that a well conserved set of tires will. The manufacturers' responsibility is defined as follows: "We do not guarantee pneumatic automobile tires for any specific milage, but every pneumatic tire bearing name and serial number, is warranted by us to be free from defects in workmanship and material. This claimed to be defect will be received only when all transportation charges are pre-paid and when accompanied by this company's claim form duly filled out and signed by the owner. If, upon examination, it is our judgment that the direct cause of the failure of the tire to render satisfactory service is attributable to faulty material or workmanship, we will replace it for a charge which will compensate for the service rendered by the returned tire based upon its general appearance and condition." Even if a tire had given 10,000 miles and apparently was only half worn out, when some defect appeared, it still would be subject to replacement. The customer would receive a new tire for one half the list price plus tax and transportation charges. NEW RADIO “A” IS BEST BATTERY YET In the U.S.L Radio “A” battery whiche the Automotive Electric Company has put in its stock, the local concern believes it has obtained an instrument the superior of any on the market. This battery was built to specifications published in the February number of Radio News, while some of its measurements, such as the quarter-inch thick positive plates, correspond to requirements of the United States Navy. The battery has long life, is portable and sells at $16.00 here. VENICE VOTES $350,000 BONDS VENICE. April 1.—The city voted the $350,000 bond issue by 1219 to 421. A new junior high school and auditorium will be erected. SERVICE LECTURES FOR BUICK HEADS F.V. Smith of San Francisco, prominent in the sales force of the Buick for the General Motors Co., and J.M.O'Neil of Los Angeles, connected with the Howard agency, will address a meeting of dealers and sub-dealers at the showrooms of the Reid Motor Co. in Santa Ana next Tuesday evening. The two men will explain in detail the meaning of Buick service, as expounded by E.T. Strong, general sales manager for the car. Parts manufactured and distribution, mechanical service of the dealer and the spirit of the organization—these are the three types of Buick service as defined by Strong. Strong says of the later phase of servvice that courtesy, willingness, thoughtfulness and in general cooperation characterize the Buick organization. Of the other two phases, he says: "Buick parts for cars of other than current models are manufactured in a special plant, built to the same specifications and of the same material as the originals, and with the same machinery, jigs a... fixtures used in factory production. These parts of standard quality pass to the service department, where they are carefully packed and shipped to the Buick branches and distributors. The parts are then forwarded to dealers. As for mechanical service, the department under the supervision of men having wide and varied experiences particularly fitting them for the work, is responsible for the knowledge and facilities of the dealer for handling repair and replacement work in a manner that would pass the rigid Buick factory inspection. For many operations special tools and machines are required. The department works with the dealer to see that he is equipped proportionate to his anticipated needs." AUTOMOBILE SECTION TWENTY-SIXTH YEAR MANY ARE ASKING ABOUT NEW JEWETT "If we deliver one car for every 10 inquiries we receive, we shall be doing a good business," said Sam Hubbell, distributor for the Paige car, referring to the new Jewett made by the Paige people. The "thrifty six" has aroused unusual interest here. The car is new, but its motor has been used for 18 months past with success. Buyers say they can do 70 miles an hour in this car. This is because the motor is so placed, and the car's balance is so arranged that there is none of the vibration that one sees in the usual cheaper car. Look under the hood and you will get, at a glance, the essential difference in the new Jewett. It's big 3¼x5 inch motor, by reason of its six-cylinder design, is in running balance at all times, adding indefinitely to the life and quietness of the car as well as to the comfort and enjoyment of passengers. Compare this, if you will, with the wear and tear on body and mechanism from an under-powered four-cylinder motor, basically unbalanced. Because of its design a four delivers power to the rear wheels only three-quarters of the time, using four separate heavy jerks with a pause between each, to do the work which a six accomplishes with six light overlapping impulses. Full fifty horsepower of the Jewett motor is furnished to the rear wheels without undue strain or effort. Its heavy, drop-forged crankshaft with bearings more than two inches in diameter, by its very size, reduces to insignificance the torsional or twisting vibrations immediately evident. TOURISTS TO FLOCK HERE SOON Every week this spring will be "See the Country Week" for motorists, say officials of the Automobile Club of Southern California. Unusual activity is scheduled for April. May and June in touring circles throughout the southern part of the state, it is reported, with the greatest influx of motoring visitors ever recorded. Impetus is given the touring movement out here by the plans for a huge caravan to move across the country to the realtors' convention on the coast, as well as several large parties of tourists coming across the continent by motor, en masse. Touring parties of from 20 to 30 cars, moving as a single body across the transcontinental highways, just as the pioneers did in '49, is becoming a common sight, says the Auto Club touring bureau. It is a revival of the Days of '49 in a de luxe manner. Where atone time it took a year to cross the prairies to California by pack train and prairie schooner, motor caravans are now making the trip in 21 days without the hardships suffered by the early pioneers. Public camp grounds along the way, with all modern conveniences, have been put at the disposal of the westward moving trains of motor JORDAN DEMAND EXCEEDS SUPPLY March has been the best month in point of sales both of new cars and used cars in several months past, according to the J. E. Walter Company. Jordan cars, especially, following the cut in price, are in great demand, and orders and prospective orders are considerably larger than the agency can fill. The same condition is true practically all over the country. The manufacturers on March 26 had orders for 900 cars for April delivery alone. The makers lack both axles and bodies, and the dreath of cars with which to fill demands is expected to increase and continue until May 15. The business of the Jordan Motor Car Company, Inc., is in line with that of other large manufacturers, which report that March has been the banner month since last fall or earlier. HEAVY SNOW AT CHICAGO CHICAGO, April 1.—What is declared to have been the heaviest snowfall of the season fell here, but the snow melted almost at once. The storm extended over the entire Great Lakes section and down to the gulf. In Alabama a cyclone caused sixteen deaths, and in Louisiana several oil derricks were wrecked. Storm warnings were posted over the Ohio river valley. Plain Dealer want ads get results. See Laguorgue, 596W, painter. Buick Keeps good company When you own a Buick and get well acquainted with Mr. Valve-in-Head and his "side partners" you'll know you're in "a good live bunch." Every one of them does Valve-in-Head a good turn they've got team work down to a science. In the first place it's the easiest and cleanest thing in to keep Mr. Valve-in-Head perfectly lubricated and runnable—Alemite tends to that, and for quick, sure starting lighting power, you can always depend on the Delo System. Then there's the Exide Storage Battery—the war, and now it's helping Buick win the motor. Cord Tires watch the economy end more miles for less money regain hits a long streak—the Stewart-Williams Marvel Carburetor Motor provides where other types State Company Ale County Distributor Motor Cars—Quaker State Oil St.