oc-plain-dealer 1922-03-25

AUTOMOBILE SECTION VOL. XXV—NO. 195 SPRINT RACE PRACTICE BEGINS Official practice for the special sprint race program to be staged at the Los Angeles speed plant, April 2, has been inaugurated with young Harry Hartz, Jimmy Murphy, Roscoe Sarles and Frank Elllott furnishing the thrills. The speed made was not equal to that in practice just before the last speed event, as the drivers had all rebuilt their motor and it was necessary for them to work in the new "stuff". Beginning today, speed is to be the order of the day, and up to the day before the race meet, the drivers will be working in thier engines and developing speed for the five fast races that promise to be the most thrilling-speed events ever seen in California. All of the drivers who were entered for the recent 250 mile classic are slated to drive in the special program on April 2, with the single exception of Eddie Miller, who has announced his retirement from racing for the present to work with Ralph De Palma on the new cars that the veteran driver and engineer is building for Cliff Durant, former speed king and motor car manufacturer, who is now one of the greatest patrons of the racing sport to be found in America. In the dashes scheduled for April 2 De Palma is to be mounted on a Duesenburg and he is expected to be one PIETRO BORDIHO THE FAMOUS ITALIAN DRIVE Again will the Los Angeles race fans be thrilled with greatest speed matinee ever offered on the track-five with other master drivers grouped about him is the events. All of the drivers who were entered for the recent 250 mile classic are slated to drive in the special program on April 2, with the single exception of Eddie Miller, who has announced his retirement from racing for the present to work with Ralph De Palma on the new cars that the veteran driver and engineer is building for Cliff Durant, former speed king and motor car manufacturer, who is now one of the greatest patrons of the racing sport to be found in America. In the dashes scheduled for April 2 De Palma is to be mounted on a Duesenberg and he is expected to be one of the most dangerous contenders for the first cut of the $15,000.00 which is spread over the five races. The French Ballot that De Palma has driven in the past and with which he won second in the French Grand Prix at Le Mans last summer, has been shipped back to France, and until the new Durant cars are completed at least, the veteran Ralph will be seen at the wheel of a Duesenberg. The special sprint race program promises an abundance of thrills, as the entire field is due to start in the first event, with the winner of each race eliminated until they all compete in the final 50 mile dash with the second place men of the four 25-mile races and the third place man of the fourth race. This means that the fastest cars on the track will be mustered in the final event of the day with large fields in every one of the short races. In addition to the prize money offered, five prizes for each race, A. A. championship points are also to be awarded. This means that the race men will have a double incentive AUTO TRADES ASSN. SCHEDULE FOR APRIL The April schedule of the Orange County Automobile Trade Association which has just appeared, calls for these meetings during the month: April 3, tire dealers, vulcanizers and accessories dealers here; 5th battery craft, Santa Ana; 7th, secretaries' meeting, Pomona; 12th, garage craft, Huntington Beach; 14th, motor car dealers, Elks' Clubhouse, Anaheim; 20th, tractor craft, noon-21st, general meeting, Orange County Ignition Works, Santa Ana, 8 p.m. to drive with all the skill and daring they possess in every one of the five races which go to make up the spectacular program which is being staged at popular prices to meet a public demand for another speed contest before the kings of the sport depart from So Calif. Witman, eyesight specialist. Ruck A Light drinker DO YOU UNDERSTAND HOW VALVE-IN-HEAD KEEPS AGAIN ON SO LITTLE NOURISHMENT? "NOPE, WE NEVER SEEM TO HAVE ENOUGH." Gasoline Jordan Cars Cut $3 Edward S. Jordan Announcement wizard S. Jordan than effective today, range $400, would bring down to the pre-war The Jordan sold day we entered the new price made ing the past 12 months have reduced a 37 percent below the Since pre-war days has been constantly i today, on present ma new price represent lower level than ever. "Since January we ning at top speed," s merchandising judge us that such a rema on a car like the Jor first warm day of us a demand that w the sacrifice. In my will create an immed Jordan cars, and wil biting production fo Associated Co Enters I The Anaheim Oil nouncement of its e for the DO YOU UNDERSTAND HOW VALVE-IN-HEAD KEEPS AGAIN ON SO LITTLE NOURISHMENT? NOPE, WE NEVER SEEEM TO HAVE ENOUGH. MR.VALVE-IN-HEAD MR.T.HEAD MR.L.HEAD Do you know why the VALVE-IN-HEAD motor is the most powerful and economical of all types of internal combustion motors? The Buick Motor Company has prepared a booklet explaining the whys and wherefores of the Buick Valve-in-Head motor. Everyone interested in motor cars should have a copy of this brochure. Buick Valve-in-Head means more power less fuel; Buick unit power plant with fly-wheel enclosed means longer life; features that are of vital importance in selecting a motor car. ANAHEIM AUTO CO Wm. Goodrum Prop ANAHEIM FULLERION Buick Distributors for Northern Orange County ain Deal READING NEWSPAPER OF NORTHERN ORANGE COUNTY Anaheim, California, Saturday, March 25, 1922 RALPH DE PALMA JOE THOMAS METRO BORDIHO FAMOUS ITALIAN DRIVER HARRY HARTZ Gasoline Demands Will Jump; Coast Air Service To Begin Jordan Cars Are Cut $300 to $400 Another striking reduction in the price of Jordan motor cars of which J. E. Walter Co. is the local agent, took the automobile industry by surprise Thursday. Edward S. Jordan Announcement was made by Edward S. Jordan that price revisions effective today, ranging from $300 to $400, would bring Jordan prices down to the pre-war level. The Jordan sold at $1795 on the day we entered the war, and that is the new price made public now. During the past 12 months Jordan prices have been reduced a total of $1055 or 37 percent below the peak. Since pre-war days, the Jordan car has been constantly improved, so that today, on present material prices, the new price represents practically a lower level than ever before. "Since January we have been running at top speed," says Jordan. "Our merchandising judgement convinces us that such a remarkable reduction on a car like the Jordan made on the first warm day of spring will bring us a demand that will fully justify the sacrifice. In my own opinion it will create an immediate shortage of Jordan cars, and will result in doubling production for this year." Associated Company Enters Local Field The Anaheim Oil Company's announcement of its exclusive agency New demands for California gasoline will be created with the development of air travel, predicted within the next few years. Again leading the United States in commercial development, California is to start the first regularly scheduled commercial flying service in the country tomorrow at 9:30 a.m. when the air fleet of the Western Airway Company takes off from the Marina Flying Field, San Francisco. Daily thereafter the service is to be maintained between San Francisco and Los Angeles, with two regular trips a day. Flying time between the two terminals, at both of which fields have been established, will be approximately five hours, with stops at Salinas and Santa Maria for rest and lunch. Eight big aerial stages will maintain the service, carrying either two or four passengers in addition to the pilot, and leaving the Marina, San Francisco, at 8:30 and 10:30 o'clock in the morning. More will be added as the call for service may demand. They are powered with Hispano-Suiza motors and are the last word in safety of commercial flying. The first flight, to be made on Sunday, will be more in the nature of a demonstration with several notable cities numbered among the passengers. This special flight will include the entire commissioned fleet flying formation over all of the cities between San Francisco and Los Angeles on approximately the following schedule: Leaving the Marina at 9:30 Sunday morning, on low cruising speed, the ships are expected to pass over San Jose and Gilroy at 10:30 and 11:00 respectively, arriving at Salinas for lunch at noon. Here a special program mof greeting will be carried out and messages from officials of the several cities exchanged. Leaving Salinas at one, the fleet will pass over King City at 1:35, Paso Robles at 2:00, San Luis Obispo at 2:30 and arrive at Santa Maria at 3:00. Santa Maria being another of the regular stops of the service, has PRICES TO GO UP BUICK HEAD SAYS Buick distributors held a get-together luncheon meeting at the Alexandria Hotel Thursday noon in order to meet President H. H. Bassett and General Sales Manager E. T. Strong, who are spending several days in So. California in the course of a tour covering the United States, Alaska and Canada. Charlie Howard, president of the Howard Auto Company, coast distributors, acted as toast-master. President Bassett predicted that auto prices in general would go up. Regarding the Buick he declared that the car was built to a standard of quality primarily, and prices fixed afterward. A complete factory and new assembly plant for enclosed cars will be opened at Flint, Mich., he declared, about April 1, and production increased 100 per cent. Strong cited figures showing that the Buick leads in its class. Much of the car's success, Strong declared, was due to the fact that its service was the best available in the country. The company has authorized the expenditure of $100,000 for signs marking authorized service stations, where genuine parts may be obtained from authorized distributors. Studebaker Sales Far Above Usual The Studebaker Corporation of America has issued its annual report to its stockholders for the calendar year 1921, showing net earnings of $10,409.691. This is equivalent to $16.21 per share on the common stock. The net earnings for the past year were more than half a million greater than for 1921, over a million Associated Company Enters Local Field The Anaheim Oil Company's announcement of its exclusive agency for the Associated products, including gasoline, has aroused much interest among local consumers and dealers. The company has all of Orange county and the territory south and west of Los Angeles. The announcement is taken to mean that this company now will become a serious competitor with various other big companies in the southern part of the state for business among the small retailers. The gasoline is of unusually high quality. Cycol motor oils, which are free from the destructive sulpho compounds, also are offered, besides the full line of Associated products. Watch for the sign on these service stations: Kramer's, North Los Angeles street; Atwood's, Atwood; Mary Ann's North Los Angeles street; Five Points, Center and West streets; Valencia, LaHabra; Orange County Tire Company, Santa Ana; and Cross Roads station, Westminster. FREE BATTERY TESTS BY ENNIS COMPANY Free battery tests all next week are announced by the Ennis Electrical Company, agent for the Exide battery, at its shop in the Turton & Lumson agency. The company has installed an Ambu electrical instrument used for locating all electrical troubles on an auto, and will use this machine for making the tests. A cadium instrument will tell what the condition of the battery is. BUY OIL BY CARLOAD The first carload of Amalie oil, aparine base product from Pennsylvania, which George Dunton, Ford and Lincoln distributor, has ordered since securing the county agency, is enroute by water from New York. It is due in Andalheim April 1. Witman, eyesight specialist. Studebaker Sales Far Above Usual The Studebaker Corporation of America has issued its annual report to its stockholders for the calendar year 1921, showing net earnings of $10,409,691. This is equivalent to $16.21 per share on the common stock. The net earnings for the past year were more than half a million greater than for 1921, over a million more than for 1919 and more than three times the net earnings of 1918. During 1921 66,643 cars were sold, which is the highest sales mark yet reached by the company, exceeding their best previous year of 1916 by nearly 1000 cars. In 1918 sales dropped off on account of lack of production due to war contracts to about one-third of the volume of last year. Since that period production and sales have been making rapid and steady gains. The remarkable increase in sales of the Studebaker company is in marked contrast to that of the industry as a whole, for when the production of Studebaker and Ford cars are subtracted from the total production of 1921, the rest of the industry was only 55 per cent of normal. Studebaker producing 129 per cent of normal. This was a gain of 29.5 per cent over 1920 business with the industry as a whole showing a decided loss. In spite of this showing in sales gained, A. R. Erskine, the president of the company, reports a fall-off in sales of repair parts equal to 12 per cent loss as against 1919 business, in spite of the fact that there were 118,117 more cars in operation. Harry D. Riley, distributor of Studebaker cars for the northern part of Orange county, says that he agrees with President Erskine in the opinion that it was due to the remarkable service records that Studebaker cars made in the hands of owners that caused this remarkable increase in the sale of Studebaker sixes. According to Riley the first part of 1922 indicates that all previous Studebaker sales records will be shattered this year. EFFICIENT ALARM CLOCK The buzzing sound produced by a new alarm clock is claimed by its New York inventor to awaken a sleeper with out disturbing other persons. MURPHY TO GIVE UP DUESENBERG Los Angeles Speedway, March 25. (Special correspondence). Jimmy Murphy, Irish velocity merchant extraordinary, is to drive his last race on the famous Duesenberg No. 8, when he hooks up with the rest of the speed kings in the special sprint race program scheduled for the Beverly course on April 2. Murphy has purchased a new Miller motor and in the speed events of the 1922 season that follow the Beverly sprint classics, he will pilot the Los Angeles-built power plant. The announcement that Murphy would discard his French Grand Prix Duesenberg, which he personally owns, by the way, came as a great surprise to his closest friends as he was expected to drive a Duesenberg in the great Indianapolis race May 30th; but for some time, Murphy has had his eyes on a Miller job and he finally decided to invest a share of his winnings in one of Harry A. Miller's speed masterpieces which he would put in a car for the strong competition on the American speedway circuit this year. While Murphy drives his last race on a Duesenberg in the coming Los Angeles Speedway event, Ralph De Palma is slated to make his debut in the sprint races as a Duesenberg pilot. The veteran has shipped his French Ballot back to France and is now tuning up a Duesenberg with which he hopes to figure in the money in the five fast races that carry a total purse of $15,000.00 in addition to A. A. A. championship points. The ticket sale for the special sprint race matures here. MEMBERSHIP OF CLUB JUMPS With a gain in membership of more than 25 per cent during the calendar fiscal year 1921, the Auto Club of So. Calif. now has upwards of 62,145, the number on Dec. 31 last according to the annual report of President W. L. Valentine which has just appeared. The club is more than twice as large as any similar organization in the country. The net increase was 25.7 per cent, to be exact. On Dec. 31, 1920, the membership was 49,406. Valentine declares that neither the club nor any of its officials has any interest whatever in politics national, state, county or city. Still more remarkable increases were made in certain business items. Premiums written amounted to $2,443,184.53 compared with $1,347,-618.65 in 1920; policies issued 46,-077 against 37,772; legal matters handled 19,556 compared with 11,-872; and the net circulation of Touring Topics jumped from 50,000 to 60,000. In the route and map service department 693,014 inquiries were answered compared with 573,816 in 1920; maps issued numbered 3,814,-640 against 3,339,631 the previous year. In the printing department strip maps published numbered 6,-368,301 against 4,135,450; hotel and BOB WHITE DISPLAY WILL END TONIGHT Several sales of Nash cars were made this week by the Bob White Co., largely as the result of the display of cars. The exhibition, an innovation of Bob White, closes tonight. Later a Franklin exhibition will be staged. The handsome showrooms on West Center-st were not especially adorned for the occasion, except for a score or two of palm branches, which were used as an arran shuttling off the shop. The fine Nash cars, of which most of the existing models were shown, combined with the attractive appointments, sufficed. White took over the local agency of the car from the May Motor Co., of Santa Ana. J. E. Rodden, Insurance, Phone 71. Harry Fellinge, Brunswick Phones. In the touring department personal calls numbered 331,614 against 330,-880; telephone calls 245,657 against 228,273; maps given out 3,804,952 against 3,339,631; letters answered 15,743 against 14,663. The club's engineers during the year traversed more than 20,00 miles, inspecting highways and have been helpful to county engineers and supervisors, says the report. Regarding road construction policies President Valentine says: "Because of our activities along these lines the club has been accused of playing politics by state officials, whose plans of road construction have been criticized by our engineers. I believe that this statement needs no refutation but in order that it may be perfectly clear to all I wish to state emphatically that neither this club, nor any of its directors or officers put in a car for the strong competition on the American speedway circuit this year. While Murphy drives his last race on a Duesenberg in the coming Los Angeles Speedway events, Ralph De Palma is slated to make his debut in the sprint races as a Duesenberg pilot. The veteran has shipped his French Ballot back to France and is now tuning up a Duesenberg with which he hopes to figure in the money in the five fast races that carry a total purse of $15,000.00 in addition to A. A. A. championship points. The ticket sale for the special sprint race matinee has opened and the fact that the events are being staged at special prices is bringing record box office sales." (Continued on Page 3) Sales above Usual Corporation of its annual report for the calendar net earnings of is equivalent to on the common earnings for the past half a million 21, over a million and more than earnings of 1918. 43 cars were sold, at sales mark yet company, exceeding year of 1916 by 1918 sales drop-of lack of produc-tracts to about time of last year. production and making rapid and increase in sales of company is in mark- of the industry as the production of cars are sub- al production of the industry was normal. Stude-per cent of nor- of 29.5 per cent with the industry decided loss. showing in sales one, the president sorts a falling off parts equal to 12 against 1919 bust-fact that there cars in operation. distributor of the northern part that he agrees in the opinion remarkable Studebaker cars of owners that able increase in sixes. by the first part that all previous words will be shat- drive the 1922 Studebakers side by side with any car at any price judge value by performance you will find that the 1922 Studebakers are well worthy to be considered among the cars you would like to own and drive driving is believing we invite you to drive with us HARRY D. RILEY 151 S. Los Angeles S "A safe place to buy a used car"