oc-plain-dealer 1922-01-28

AUTOMOBILE SECTION Plain LEADING VOL. XXV—NO. 149 Two women in elegant dresses stand on a staircase with a car visible in the background. The image provided is too blurry and pixelated to accurately transcribe any text. It appears to be a black-and-white sketch of two figures in traditional attire, possibly from a historical period. The focus is on the lower half of their bodies, with no discernible text or details. ain Deal THE ORANGE COUNTY INDEPENDENT NEWSPAPER DAILY EVERING LEADING NEWSPAPER IN NORTHERN ORANGE COUNTRY Anaheim, California, Saturday, January 28, 1922 SHOW NEW 1920 DURANT POPULAR SHOW NEW 1922 CHANDLER MODEL ON THEATRE STAGE The hundreds who attended the California Theatre last evening were the fortunate witnesses to the unveiling of the new 1922 model of the Chandler in the northern Orange county territory. Its showing proved to be a surprise feature of the program for it was not until the rich folds of the stage curtain had been lifted aside that its presence revealed in an artistic setting suggestive of the beauty and freedom of the out-of-doors. The J. E. Walter Co. also took advantage of the opportunity to inform those present of their recent appointment as the dealers for both the Chandler and Cleveland products in this territory. The new Chandler Six has made a very forceable appeal to the Southern California motorists, this being proven by the fact that more than $57,000 worth of new cars were sold. The sales room of the J. E. Walker Co. has been the scene of great activity during the time the car has been on display, and nearly every Chandler in and around Anaheim is planning to see the latest creation of the Chandler engineers. The 1922 creation has been in the hands of the Chandler engineers for the past eighteen months, and they have taken every advantage of their strategic position with a financially strong and aggressive organization to make a tremendous stride in developing the latest thing in a motor car. It is safe to say that the car has been 100 per cent improved, yet this improvement has been very neatly balanced; 50 per cent of it is visible, while the other 50 per cent has been worked out in added smoothness of performance and operation. However, the Chandler engineers have not let go of a single fundamental standard which has made successful the operation of 110,000 cars during the past eight years. The car has been swung lower, and the Hetchkis type of drive has been replaced by the Torcarm. The knife-edged body also lends added beauty to the appearance of the car, as do the deep cushioned seats and DURANT POPULAR; EASILY ACCESSIBLE One of the most accessible cars put upon the market in years is the Durant, for which James E. Appleby has taken the agency here. This car, largely because of the nation-wide reputation of its maker, sprang into astonishing popularity within a few months' time. During the first 141 days of operation, the factories received orders for $31,000,000 worth of the cars. The new assembly plant at Oakland, when completed, will have an output of 20,000 cars annually. The factories are located at Long Island City, N. Y.; Lausing; Mich.; and Munzie, Ind. Accessibility is one feature. Another is durability; a quality expected of any car, but not always achieved. Finally, the Durant factory has been built to fit the car. That is, the plans for the car were actually put into the hands of the architects and contractors for their guidance. The Durant company took unusual care in developing and deciding upon its car models, and while no worthwhile improvement will be neglected, according to Appleby, the company will avoid sudden or unnecessary changes such as would force the dealer to lay in new parts or subject shops to unwarranted difficulties. Avoidance of too frequent or radical changes of model, also, enable the factory to save large sums for re-equipment, and these savings are reflected in the prices to the purchasers. However, improvements which the founder had accumulated in his mind for a considerable time were embodied in his car, which leaves nothing to be desired in mechanics, design and equipment. WARNING ISSUED TO SIGN POST VANDALS Serious measures to prevent the destruction of road-marking signs in the western states are contemplated by motorists of No. Calif. and adjacent territory. Vandalism which takes the form of "shooting up" life-saving sign-posts WARNING ISSUED TO SIGN POST VANDALS Serious measures to prevent the destruction of road-marking signs in the western states are contemplated by motorists of So. Calif. and adjacent territory. Vandalism which takes the form of "shooting up" life-saving sign-posts in the desert regions and on some of the million dollar boulevards, the west has led auto owners who are members of the Auto Club of So. Cal. to consider definite action. At a meeting in the heart of the mining district, where lynching bees and "sudden dismissals" were the order of the day not so very long ago, the spirit of these adventurous days has been revived and resolutions drafted which indicate that it is going hard with anyone caught trying out a new shotgun on any of the road markers guiding motorists safely over the desert routes. The following notice is typical of those being posted throughout the great Rand mining district by Auto club members of that section who have taken the matter into their own hands, just as in days gone by their fathers took a rope and the limb of a tree to make their resolutions respected: "We take this means of asking the public to consider the value of the club's sign posts in the mining districts of the west and the desert in general—as the signs have been shot up, destroyed and in places, removed. We are asking the public to place damaged signposts back in their original positions." Terse as this warning is, it carries a stern threat which cannot be overlooked by the type of human being who is so thoughtless as to destroy signs which may be the means of saving lives. PROPOSE $1,000,000 HOTEL SAN FRANCISCO, Jan. 28.—Erection of a new hotel at Santa Barbara to cost upwards of $1,000,000 is planned, according to an announcement here. The "Hope Ranch" is the proposed site. David Blankenhorn is among the capitalists in southern California who are interested. Speaking of the slogan, "See America First"—Columbus believed in it. ealer NGE COUNTY AUTOMOBILE SECTION 1922 TWENTY-SIXTH YEAR Market Indications Are That Now Is Time to Buy Car “Automobile prices are at their lowest level and under present conditions another price reduction cannot be expected.” This is an oft-repeated bit of information, originating in the variable cadence of the telegraph key in the executive offices of the automobile manufacturing plants of the United States—the greatest in the world—while the refrain has been taken up and flashed over the wire to every hamlet and cross road. Distributors who have been forced to take losses by having cars on their floors when previous drops came have accepted the joyful tidings on these occasions and passed them along to the sales force, who in turn have informed the motor-buying public the “significance and preponderance” of the existing condition. As a result, several of the many in each locality who were awaiting for the last final tumble, were convinced that the opportune time had arrived and purchased new cars. If you was one of the number, you know—if not—you can rest assured that these certain individuals registered a decidedly peeved expression when some weeks after their cars had been delivered, information of new low prices went the rounds. With the arrival of the news of each succeeding drop the wise one affected that look of wisdom supernal and gnashed forth with "I told you so." There are hundreds of those who are "live" prospects and much to the consternation of the dealer, they are still waiting. Now who's to blame and what will be the result? A falling market has brought to us all certain financial hardships, but we will have to admit that the automobile industry has been forced to carry the brunt of the burden. At the first indication of a price decline "General Public" inaugurated a watchful waiting campaign by slipping the noose up tightly around the top of the old money bag and as far as the automobile dealers can get it. FRANKLIN NEARS 1914 PRICE BASIS The Commercial Research department has recently compiled some interesting figures showing how the price of today’s Franklin compares with the current prices of other commodities. Bob White, of the Bob White Co., Orange-co dealers for the famous air cooled motor, states that while the Franklin prices have been used in making this comparative statement, the same percentages will hold true if other of the standard makes of automobiles on the present day market were substituted in its place. The item (with the exception of the Franklin car) cost the individual from 21 to 79 per cent more than in 1914, while the Franklin Touring now costs 9 per cent more and the Franklin Sedan 12 per cent more than in 1914. A study of the table shows clearly that it takes less bushels of wheat, less tons of steel, less bales of cotton, to buy a Franklin SUED TO WANDALS to prevent the marking signs in the contemplated Calif. and adjacency to the form of driving sign-posts and on some of the leveards, the owners who are Club of So. Cal. institution. The heart of the lynchning beesmals" were the so very long adventurous and resolutions that it is caught trying on any of the leasing motorists routes. It is typical of throughout the district by Auto section who into their own gone by their limb of a resolutions re- of asking the value of the mining dis- the desert in have been shot faces, removed, public to place in their orig- is, it carries cannot be over- human being as to destroy the means of 000 HOTEL Jan. 28.—Bree-Santa Barbara $1,000,000 is an announce-Ranch" is the blankenhorn is in southern rested. in "See Amer-believed in it. A falling market has brought to us all certain financial hardships, but we will have to admit that the automobile industry has been forced to carry the brunt of the burden. At the first indication of a price decline "General Public" inaugurated a watchful waiting campaign by slipping the noose up tightly around the top of the old money bag and as far as the automobile dealer has been concerned, there it remained except at rare intervals, when rumors of a stabilized market prevailed. Manufacturers knew that under normal conditions their products were inflated in price and furthermore they realized that the public was fully aware of this and expected a cut. The surest way to case up the situation was to answer these expectations and prices started on their down-hill journey and today we can say without the least exaggeration they have reached the foot of the grade. Many of the smaller companies have been unable to stand the strain and are facing financial disaster. Others are operating at a supposed temporary loss in an order to meet competition, while the most firmly entrenched are enabled to make a profit because of their enormous production. It is out of reason to expect any further startling reductions. Henry Ford was only able to shave a few dollars off the corners when he established his latest new rates, and other makers have fallen in line with similar conservative trimmings. The designers and builders of motor cars are not in the game for the pastime, neither are they going to continue long taking a lose on each model which leaves their shipping dock. Taking these things into consideration, good hard common sense tells each and everyone of us that prices will either advance or factories will discontinue their product, and it is the opinion of those who watch each detail of the market and follow the eodle on the graph as it tells the story of the financial world, that the trend will be upward. If you want a car or need a car, buy it today. Don't be one of the many who will rush the doors after higher prices are announced. Franklin prices have been used in making this comparative statement, the same percentages will hold true if other of the standard makes of automobiles on the present day market were substituted in its place. The item (with the exception of the Franklin car) cost the individual from 21 to 79 per cent more than in 1914, while the Franklin Touring now costs 9 per cent more and the Franklin Sedan 12 per cent more than in 1914. A study of the table shows clearly that it takes less bushels of wheat, less tons of steel, less bales of cotton, to buy a Franklin car today than back in 1914. Year Nov.1 1914 1921 Franklin Touring Car 100% 109% Franklin Sedan 100 112 Steel 100 157 Pig Iron 100 150 Aluminum 100 115 Cotton 100 177 Wheat 100 120 31 Food Products 100 121 All Commodities 100 146 Clothing 100 160 Food 100 153 Shelter 100 169 Fuel and Light 100 179 Entire Cost of Living 100 164 Average Weekly Earnings in New York Factories 100 200 U.S. FUNDS PROVE PROFIT TO BANKERS WASHINGTON, Jan. 28.- This ed to banks in agricultur situated in for the use of farmers and high Sierra ers at 5:1-2 and 6 per cent for California in the Southwest kring the thrift some cases at as highe known to most Secretary Mellon tolle ing, Eugene Meevera the mountain-sides the corporation, noted with skilers and ference by ties and the streets, uped such grand many old-time build-on loans of "wild and wooly" above the city, are colorful with the charged. Has attire of hundreds of vis den to chryl an jung California motion picture more thales are taking advantage of Meyer-Avery knows and the rugged char-aer of the region to film stories, the times of which are laid in the Carlan Northwest or Alaska. M Truckee is near Lake Tahoe and world a dozen miles from the historic yard inner Lake, named for the party of John Koanauts which met a fragile death Minible attempting to cross the Sierra niglevada mountains into California, Witman, Eyesight Specialist.