oc-plain-dealer 1921-05-17

Tuesday, May 17, 1921. Anaheim---The "M By Malcom Fraser, Secretary Anaheim Chamber of Commerce Lying in the center of a rich, level stretch of valley, midway between the mountains and the Pacific, is Anaheim, one of the most beautiful and enterprising of the smaller cities of Southern California — and one rapidly merging from the "smaller cities" classification. The Mother Colony of California, as Anaheim is sometimes called, was planted in 1857, by men who, in the light of subsequent events, "built better than they knew." Its earlier history nearly touches the romantic, but more closely enters the realm of the practical and common sense. Pew colonization schemes have borne such sure fruit in happiness and prosperity as the well-laid plans of the fifty native Germans who treked from San Francisco that year, to find a more delightful means of competence than their vocations as mechanics and tradesmen in the metropolis then promised. Pacifico Ontiveros, seconde of the Conquistadores, owned this peaceful vale at the time of this exodus from San Francisco of this hearty little band of ambitious Teutons. They had employed George Hansen, noted engineer of Los Angeles, to select them a garden spot in the wilderness, survey it, and then plan small ranches for viticulture. When they came into view of the broad acres of Pacifico, they called a halt, bought 1165 acres of the choicest, representing a block of land one and one-half miles square, which is still the corporate extent of the City of Anaheim, now the domicile of over 7000 energetic, enterprising and wealthy citizens. Employing a manager, they subdivided the land into fifty-acre lots, fifty town lots, and fourteen additional sites to be used for schools and other village necessities of public concern. Included in Hansen's work, was the digging of a main irrigation canal, seven miles long, to the intake of the Santa Ana river, which also called for 450 miles of subsidiary ditches and 25 miles of smaller feeders to the same, the whole now comprising one of the richest water properties in the United States. Each 20 acres was planted to vines with dooryard fruit trees, and the entire parcel fenced with willows, making over five miles outside fenceing and more than 35 miles inside. When, in 1860, the enterprise was practically a going concern, and had been named Anaheim, from the baptismal name of the first child to be born and of the river which gave energy to the soil, the partitioning of the lots was done by lottery, and a deed was given to each for one of the twenties and a town lot. By that time a majority of the colony had arrived, and immediately began the tireless effort that has transformed the Mother Colony, theretofore called the "Vineyard Society," into a community, the fame of which has spread so world-wide dimensions, first as a successful experiment in colonization, then as a producing center for some of the finest wines that ever slaked the parched human palate, and now, the premier orange and walnut-growing section of California. None of the original settlers now survive; but from this district man settlement has sprung cosmopolitan as any in wonderland. Disease wipe vineyards, and the fertile were planted to the golden has made millions in many longing in the hearts of bleaker areas to come here kissed skies. One still sees, however festicite trees of nearly eased finding habitat in the teem subtropical zones, plant hardy settlers of the low how well they protected homes, how diligently for the coming generation they loved the land and of their hands. In the matter of cliffing old settlers join one of the best little ritory in Southern California thirty years, since the war to the lordly orange tree tating frost has invaded heim district. So secure growers feel, that they stock of smudges. With no of not more than 150 feet by the nearer foothill miles to the north and caping excessive heat to the ocean breezes, the all times devoid of extreme summer and there is no average of sunshine stays past 30 years, and there er rainy days in an here than in one month. MAY Bab —This is Baby's own week in the store and particular Baby needs, adorable little articles of apparel and bed well we are equipped to serve Babyhood. SNOWY LITTLE GARMENTS FOR BABY TO WEAR —Before and after it graduates into short Dresses. Choosing appropriate clothing for Baby to wear during the various ages of infancy might be a perplexing problem for mothers if our infants' wear displays weren't on hand to make helpful ideas and suggestions. In this allinclusive display are dainty Dresses of nainsook, quite long and trimmed with tiny tucks; cunning little Dresses, much shorter, adorned with hand embroidered yokes or lace edged sleeves and neck. Long Dresses $3.00 and up. Short Dresses $1.75 and up. "TINY TOT" UNDERWEAR Long Dresses $3.00 and up. Short Dresses $1.75 and up. "TINY TOT" UNDERWEAR Every wanted style and fabric will be found in our extensive stock. Cotton Vests 45c and up. Wool and Cotton Vests $1.00 and up. Silk and Wool Vests $1.35 to $2.50. TO OUT-OF-TOWN VISITORS TO THE ORANGE SHOW Falkenstein's extends a most cordial invitation to make this store their headquarters and meeting place. FALKE ANAHEIM The "Mother Colony" survive; but from this distinctly German settlement has sprung a city as cosmopolitan as any in this new wonderland. Disease wiped out the vineyards, and the fertile stretches were planted to the golden fruit that has made millions in money and a longing in the hearts of millions in bleaker areas to come here and make their homes under the Western sun-kissed skies. One still sees, however, in the majestic trees of nearly every variety finding habitat in the temperate and subtropical zones, planted by the hardy settlers of the later "fifties," how well they protected their early homes, how diligently they planned for the coming generations and how they loved the land and the work of their hands. In the matter of climatic protection, the old settlers just stumbled on one of the best little pieces of territory in Southern California. For thirty years, since the vine gave way to the lordly orange tree, no devastating frost has invaded the Anaheim district. So secure do the orange growers feel, that they lay in no stock of smudges. With the elevation of not more than 150 feet, protected by the nearer footfalls, some five miles to the north and east, yet escaping excessive heat by means of all tints devoid of extremes. Frosts come seldom and leave no mark of destruction. The nights are cool in summer and there is no wet season. Three hundred days have been the average of sunshine statistics for the past 30 years, and there may be fewer rainy days in an entire season here than in one month in the more humid sections. Rainfall averages a little over fifteen inches a year, falling in mild showers that refresh the earth from October to May. There is little record of rain in the remaining months. From the majestic snow-clad Sierra Madres, to the eastward, the Santa Ana and tributaries carry water for irrigating the groves and ranches. When rain comes rancher and merchant smile, for they are ready; when the sun shines the smiles deepen, because they know the teamwork, good irrigation and steady sunshine, makes for orange and walnut grower alike. Anaheim has never been a boom town. Its growth has been gradual, but consistent and continuous. Exploitation has never been practiced. Values have risen steadily, until several groves have been turned to new owners at prices between $6000 and $7000 an acre; the latter being the high-water-mark in the history of citriculture the world over. Business frontage runs, at the present writing, to over $700 a front foot, a mark considered not at all excessive. The nearest approach to boom times and prices is now being experienced. Assessed valuation figures for 1921 will run, it is conservatively estimated, over 25 per cent above the figures of last year. Building permits in 1920 ran well toward the $1,000,000.00. From December 1, 1920, until March 25th, 1921, the latest date possible of calculation, building permits ran to $621,480, and builders state that there is more construction in prospect today than on December 1. During the period last mentioned, Anaheim leads all of Orange County, and it is believed, all California cities in the same class. Some wonder at the ever-increasing growth of this city, but the reason is plain. One who has the privilege as does the writer, of talking to scores who stop here en route to other points daily, finds that Nature has so lavishly provided the ideals that each visitor finds it a delight to tell his friends to come and see likewise. Success is invariably the lot of the orange grower, and the merchant finding himself assured a constantly increasing line of cash customers, has builted the business section with rows of marble fronts, with modern plate-glass windows, and stocks at prices that keep the home-earned dollar in local circulation, and thus insure continuous and healthy business growth. These merchants not only easily hold the bulk of the local business, but their offerings attract a marketing clientele of not less than 10,000 who live beyond the corporate limits of Anaheim. Four banks, all equipped with metropolitan conveniences, are piling up wealth for their fortunate stockholders. The last statement in 1920 shows their assets at over $5,000,000—truly a record to be proud of. Housing for the hundreds who do business here, but are unable to get a roof over their heads, is one of the real problems that, alike with other bustling California cities, confronts Anaheim. The Chamber of Commerce, founded last year, and still in swaddling clothes, has built twenty-two apartments, which are rented, with bath, toilet, light, heat and water all supplied, for $17 a month each, and are in such eager demand that AY 17th to 22nd Baby Week At the VALENCIA ORANGE SHOW A special display is featuring a most complete line of Infants' Goods. We invite you to visit this exhibit! EVERY BABY MUST HAVE PLENTY OF GERTRUDES AND LONG LACE TRIMMED SLIPS There is a splendid assortment of these necessaries to choose from here. Some, evidently designed to be worn when the weather is extra cold and damp, are made of flannel with the most adorable little scallops defining their hems. Others quite as indispensable have achieved irresistible results with soft nainsooks and pretty laces. TAKING CARE BABY'S EVERY NIGHT IS THE DUTY OF THESE DISPLAYS Infants' Bootees ... 45 Infants' Wool Hose ... Infants' Cotton Hose ... 2 Infants' Silk Hose ... $8 Infants' Caps ... 40 Organdy Caps ... 35 Silk Toques ... $2.5 Infants' Soft Soled Shoes ... Infants' Moccasins ... $1.0 Infants' Gowns ... $1.1 Infants' Sweaters ... $3.0 Comb and Brush Sets ... 85 Bibs ... 25 PLENTY OF GERTRUDES AND LONG LACE TRIMMED SLIPS There is a splendid assortment of these necessaries to choose from here. Some, evidently designed to be worn when the weather is extra cold and damp, are made of flannel with the most adorable little scallops defining their hems. Others quite as indispensable have achieved irresistible results with soft nainooks and pretty laces. Outing Flannel Gertrudes 75c. Long Muslin Gertrudes $1.85 up. Short Muslin Gertrudes 50c to $2.50. DANDY For Baby's outdoor naps are warm Crib Blankets. They come in plain tones with neat borders of color or patterned in all-over design of queer little animals or toys. COTTON BLANKETS 75c AND UP. INFANTS' WOOL BLANKETS $6.00 TO $9.00 MORE SPRING CLOTHES THE KIDDIES HAVE COM Spring is the children's season. It all times when they should be dress little clothes designed by experts who specialize in such wearables and just be anxious to see the many new things just arrived for they are serviceable reasonably priced and prettier than a drive for funds for more is now under consideration. The money is provided by members of the Chamber which administers the property, paying the subscribers 10 per cent per annum. When the cost is thus wiped out, the buildings will become the property of the Chamber, for income to bring others hither. The broadening of Anaheim's limits is another serious problem for the Chamber's early consideration. Due to its efforts in bringing several factions into accord last year, a tract of 20 acres in the heart of the city has been bought, through issue of bonds in the sum of $100,000, and a few months will see Anaheim equipped with one of the prettiest resting places in the wonderland of America. Seldom is it that a city is more blessed with means of transportation and good roads than Anaheim. Its business center is crossed by El Camina Real, (King's Highway) from San Francisco to San Diego, the best longest and widest paved road in America, and the one passing the most varied and beautiful scenery. Center street, penetrating the busiest corner, east to west, carries the auto traffic from the mountains to the sea, and forms the link for travelers to the cities of southeastern California. Over these two roads pass daily more than 25,000 automobiles and trucks. Two bus lines carry travelers to all points, maintaining convenient schedules. Anaheim is on the main line of the Santa Fe Railway to San Diego, and is served by the So. Pacific, the depot of which is situated nearly in the center of the business community. The Salt Lake Route has a right of way through Anaheim, soon to be exercised. Soon, it is understood, the Pacific Electric Railway will also build in. The people of Anaheim are congenial, church-going, home-loving, kind and hospitable. They love their homes and show them on every occasion. Nearly every religious denomination flourishes here, and their churches are prosperous and well attended. Many of the clergymen in local pulpits have chosen this field, not for the remuneration, but because of the joys and blessings civilization and location have piled up here. One of the churches, with a seating capacity of 1,400 and a grand pipe organ of the finest, draws its members from all parts of the county. Each of the more popular and noted fraternal organizations is strongly represented in Anaheim. The Masonic fraternities own their own splendid Temple, and a new Elka Home, built by the local lodge of 800 members, is now rapidly approaching completion, to cost over $150,000, all subscribed by members of the lodge. It might seem falsome to state that the schools are good, for the educational institutions of the Golden State have, for the past several decades, stood at the top of the list in America. Suffice it to say, that over 2,000 grammar and high school pupils are housed here, in palatial edifices, with every comfort and necessity that modern science can provide. Amusement, in the minds of Californians, new and adopted, is catered amply to the Anaheim public by means of the Grand and Fairylandtheatres, both of which include vaudeville with motion pictures of the highest attraction. Over $100,000 is being expended on the new Anaheim Theatre by Theodore Roberts, one of our alert and public-spirited citizens, and this building will house weekly attractions of metropolitan calibre, under the able management of Gore, Lesser and Ramish, the famous Los Angeles theatre managers. When it is borne in mind that Los Angeles is but 28 miles distant from Anaheim, this service for local Orange County pretty tellingly reflects the admirable location of Anaheim as a center of attraction to the outlying population. It may be said that the true civilization of communities—as distinguished from civilization in the commercial sense—can be judged by the efficiency of its hospitals. Here in Anaheim the Anaheim Hospital has gained an enviable record for the thorough asepsis of its surgical nursing, and the institution is one of the days of everything new parents just how ING CARE OF S EVERY NEED IS THE OF THESE DISPLAYS otees ... 45c to $1.50 Pool Hose ... 65c pair cotton Hose ... 25c to 45c ilk Hose ... $1.25 pair aps ... 40c to $3.50 aps ... 35c to $2.00 s ... $2.50 to $4.00 Soft Soled Shoes ... $1.00 pair becasins ... $1.00 to $1.45 owns ... $1.15 and up. teaters ... $3.00 to $8.50 Brush Sets ... 85c to $4.00 ... 25c to $1.00 When it is borne in mind that Los Angeles is but 28 miles distant from Anaheim, this service for local Orange County pretty tellingly reflects the admirable location of Anaheim as a center of attraction to the outlying population. It may be said that the true civilization of communities—as distinguished from civilization in the commercial sense—can be judged by the efficiency of its hospitals. Here in Anaheim the Anaheim Hospital has gained an enviable record for the thorough asepsis of its surgical nursing, and the institution is one of the prominent features of the city. Organized in 1910, the Anaheim hospital is equipped with 35 beds, under the superintendency of Miss L. A. Wood. Shortly the institution will be enlarged to accommodate 50 beds. Industrial Anaheim stands out prominently, there being one of the largest and most modernly equipped beet sugar factories here, the Anaheim Sugar company. It treats over 1,000 tons of beets daily, during the sugar campaign, running about three months yearly. The beets are grown on lands lying west of Anaheim, the immediate acreage being of too great value for this crop. Anaheim Manufacturing company, a survival of the old Anaheim Brewing company, and using the old plant, made up to the minute in every respect, has entered the manufacture of soft drinks, and already has captured many of the most desirable jobbers, due to the excellence of the draughts made here. There are six packing houses for the marketing of oranges, three of which represent the highest efficiency attainable. The Valencia orange flourishes here, and is matured and shipped from April to October, thus providing profitable work for hundreds during that season. The packing houses in and around Anaheim are architecturally beautiful as well as most efficiently contrived inside. Prices brought by Valencias packed here are higher than for any other variety on the American market, according to one of the local pioneers of the industry. The six houses in Anaheim contemplate a total shipment this year of more than 3000 carloads, a strikingly large percentage of the whole California crop of the Valencia orange. Two of these houses, recently completed, represent an expenditure of nearly $250,000. Part of the Anaheim crop of 1921 will go to the Atlantic seaboard and European ports by water, an experiment to be tried for the first time this year on a large scale. Last year's return to the growers totaled nearly $3,000,000 from oranges and about $500,000 from the walnuts in this district. The latter are of the finest sizes and quality, and for the handling of the walnuts, there is a packing house, equipped with all essential machinery. A handsome Carnegie library, in its own beautiful grounds, stands on South Los Angeles street presided over by Miss Elizabeth J. Calnon. Over 6000 volumes are at hand for public use without charge. RING CLOTHES FOR DIES HAVE COME! o children’s season. It is the time of n they should be dressed in pretty designed by experts who understand like and what they should wear. We such wearables and just now you will see the many new things which have for they are serviceable, practical, peaced and prettier than ever. American Red Cross work is efficiently carried on by an active branch at Anaheim, well financed, and prepared with a corps of enthusiastic, trained women and men, to meet any emergency. Relief is quickly granted to deserving cases of all kinds. In short, Anaheim’s location, so climate and every other blessing civilization all transpire to favor prediction that it may soon box population of 25,000. The right of fellowship is held out to all people, who seek a home in the pleasant Vale. The Chamber of Commerce is always at the serving quirers. The United States show very powerful navy and shibred train it in high state of sale. Its coast fortifications, be impregnably strong, responsibility rests upon Washington, avert the possible nation being plunged to hostilities with Co.