oc-plain-dealer 1921-05-17

COOP. MARKETING IS GREAT FEATURE OF ORANGE INDUSTRY The general plan by which a co-operative marketing organization, a feature of the orange industry, is perfected as follows: Growers in any community or producing area get together and form a non-profit, mutual co-operative association, incorporate under the state laws, build and operate a parking-house co-operatively, paying for the building by a charge of so many cents per box of fruit handled or by so much per acre signed up. This local association joins with all other local associations in the state to form a central association. Each local association has a representative on the board of the central association. The central association through its agents keeps in touch with marketing conditions all over the world. Methods of marketing differ. In some instances where market conditions warrant the action, a price is set at the opening of the season, and at that price the product is offered to the trade. Sometimes the practice is to distribute the fruit to the eastern points for sale on demand, as is done by the citrus association. By keeping in close touch with markets the central association sees that no eastern market is glutted. Proper distribution of the product is a great factor in the successful operation of the co-operative system. One great feature in the more recent operative programs of the associations is that of advertising. Systematice advertising in the cast opens up new markets, increases the demands for products, and thus keeps the demand in the markets ever growing to meet whatever increases in production there may be. In detailing the value that the associations have been to Orange-co., producers, the value of the work that the associations through organization have done and will keep on doing for the growers in fighting their battles for tariff legislation and fair freight rates About 809 acres of apricots grown in the county are under the Prune and Apricot Growers, Inc., which handles dried prunes and apricots from all over the state. Many poultrymen are associated with the State Poultry association. This association handles poultry and eggs and has been especially useful in stabilizing the price of eggs. Co-operative buying is being established among dairymen through a department of the Farm Bureau. A movement is now well under way for the organization of a co-operative grain elevator. One of the big industries that was late in organizing producers co-operative associations is the sugar beet industry. Hitherto the growers have dealt individually with the sugar factories, each grower signing to grow sugar beets for that particular factory with which they affiliated himself. In recent months what appears to be a strong, permanent Sugar Beet Growers association has been formed. A number of beet growing centers of Orange-co. have formed local association to be affiliated with the central association. It is planned through the associations to work for better contract prices with the sugar factories, and to secure whatever representation the growers may want in the weighing and analyzing of sugar beets. The problem of the sugar-beet grower in marketing his crop is different from that of most other growers. He can get a contract of sale of his crop before he plants his seed. The oldest and most highly organized of the co-operative associations is that controlling the citrus industry—oranges and lemons. Eighty per cent of the citrus acreage in the county is affiliated with the associations that are under the California Fruit Growers exchange, which has headquarters in Los Angeles. Under the citrus plan of organization each local association is a member of what is known as a district exchange. The exchange office attends to the marketing of the associations under it, and all of the exchanges are directly under the central organization, the California Fruit Growers exchange. The entire city are covered by organizations. Confidence and organizations. The California change does many associations. Fails a field d which visit assoc and suggest imp of handling fruit for betterment f. Each associatisitive basis maintains its own high standard prices f. The California change has estaization called t ply Co., which tha associations anything of supplies. Bec its mills, nails, titzer, chemical anything that or packing o be secured thru local associations its own membe profit does not tions of this s. The central ous activities giving advice a by which nurses only from tha activity aims productivity off. Scientists who employed for o One great feature in the more recent operative programs of the associations is that of advertising. Systematice advertising in the east opens up new markets, increases the demands for products, and thus keeps the demand in the markets ever growing to meet whatever increases in production there may be. In detailing the value that the associations have been to Orange-co. producers, the value of the work that the associations through organization have done and will keep on doing for the growers in fighting their battles for tariff legislation and fair freight rates cannot be estimated too highly. The oldest established associations are the orange and lemon associations. The Orange-Co. Fruit Exchange, representing 11 local associations has been in continuous service since 1893. The walnut and bean associations are well organized. Exide Batteries The Battery of Extra Service Power as you need it; longer service than you are likely to expect; freedom from repairs that you are sure to appreciate—these things make Exide the right battery for your car. They mean true economy and the maximum of satisfaction. We have an Exide that is exactly suited to the needs of your car. Call and let us explain why its rugged construction assures you the same complete satisfaction that thousands of other users know. that you are sure to appreciate—these things make Exide the right battery for your car. They mean true economy and the maximum of satisfaction. We have an Exide that is exactly suited to the needs of your car. Call and let us explain why its rugged construction assures you the same complete satisfaction that thousands of other users know. EXIDE SERVICE STATION S. R. WALTERS 156 S. Los Angeles St. Anaheim Phone 259 Orange Excursion Fares — TO — Summer Resorts — SEASON TICKETS on sale every day, good for 90 days, but not later than October 31st. — WEEK-END excursions, on sale Fridays and Saturdays at further reductions, good for 15 days. The Road of a Thousand Wonders will take you almost anywhere. — For complete information covering all destinations, rates, routes and trains, call on, write or phone Southern Pacific Lines Interline tickets sold to all points by local agent. S. F. WILLARD, Agent. Phone 122 Anaheim. THE ORANGE COUNTY PLAIN DEALER, ANAHEIM, CALIFORNIA The entire citrus area of the county are covered like a blanket by those organizations. Growers have absolute confidence and faith in their organizations. The California Fruit Growers exchange is organized with agents throughout the eastern markets who report daily on conditions. Information gathered by this exchange is given to the district exchanges, which decides each for itself as to whether sales shall be made. The California Fruit Growers exchange does many things for the local associations. For instance, it maintains a field department, inspectors which visit association packing-houses and suggest improvements in methods of handling fruit, and outline methods for betterment of packs. Each association is kept upon a competitive basis. It must establish and maintain its own brands, and by striking high standards secure for itself better prices from the trade. The California Fruit Growers exchange has established the Sunkist orange as a trade mark, and general advertising is done under that trade mark. This trade mark is loaned to the associations, and fruit that fits into certain uniformly good packs is marketed under association brands with the exchange trade mark attached. The California Fruit Growers exchange has established a sister organization called the Fruit Growers Supply Co., which furnishes individual associations anything it wants in the way of supplies. Box shook, supplied thru its mills, nails, wrapping paper, fertilizer, chemicals, implements—in fact, anything that is used in the growing or packing of oranges and lemons can be secured through this company. The local association acts as distributor to its own members. The element of profit does not enter into the operations of this supply system. The central organization, among various activities, maintains a method of giving advice and aid in bud selection, by which nursery stock is developed only from the best bearing trees. This activity aims at increasing per acre productivity of orchards. Scientists who are citrus experts are employed for co-operative work with the entire citrus area of the county are covered like a blanket by those organizations. Growers have absolute confidence and faith in their organizations. Garden Grove Ranch Changes Ownership GARDEN GROVE, May 16.—A deal was consummated the first of the week whereby Guy E. Mansperger comes in to the possession of the W. L. Russell five-acres, six year old walnut grove, located on East Stanford-ave., in exchange for his business building now occupied by the pool and billiard hall. The deal was negotiated through King and Reafanyder, local agents. The demand for residence lots in the Garden Grove Home Builders tract is increasing daily. The following purchases have been made in the past week: Fred Doepke, assistant cashier in the First National bank, two lots; Chas Gleason, two lots; Mrs. P. E. Bissett one lot and Louis Monroe, one lot. The company will begin the erection of another modern bungalow in this tract within a short time. The boilers and engines for the Stan dard's test well here, arrived on Thursday and will be installed as rapidly as possible. Last Sunday was a good day in all the services at the Baptist church. Special "Mother's Day" service at 11 o'clock with a large appreciative audience, a "high water" mark in the Sunday school attendance and another large audience at the evangelistic service at 7:30. Last Sunday night there were two conversions and four new additions to the church membership. The services next Sunday are as follows: Sunday school at 9:45 a.m. with classes for all ages. Preaching by the pastor at 11 a.m. Preaching at 7:30 p.m. Mr. and Mrs. P.M. German will sing at the evening preaching service and the male quartet will sing at both morning and evening services. The pastor, Frank Bissett, J. G. Allen and Mrs. E. L. Arrowsmith are appointed as delegates to the So.Calif. Baptist convention which will meet at Riverside May 17-20. Four adults will be baptised at the close of the evening service next Sunday. The Queen Esther Circle of the Methodist church will give an enter- anything that is used in the growing or packing of oranges and lemons can be secured through this company. The local association acts as distributor to its own members. The element of profit does not enter into the operations of this supply system. The central organization among various activities maintains a method of giving advice and aid in bud selection, by which nursery stock is developed only from the best bearing trees. This activity aims at increasing per acre productivity of orchards. Scientists who are citrus experts are employed for co-operative work with state and federal experts. A local association will locate its packing house at some convenient point within hauling distance of the growers in the territory it serves. Motor trucks are used to haul the fruit from the orchards to the packing houses. Fruit is packed, shipped and sold in pools. That is, fruit in certain pools bring to the grower an average price on all fruit sold during the designated period. Each association has its own packing house and plant, each representing an average cost of $75,000. Financing an association is always an easy matter, as the banks recognize the associations as uniformly successful and secure. With small per box deductions the plants are easily paid for. There is not a citrus growing community in the county without an association packing-house. Those in use today are practically all paid for. The administrative cost of running an association is almost nothing to the grower. The overhead includes the salaries of a manager, bookkeeper, foreman and possibly a stenographer. The rest of the labor is accounted for and is charged against each pool. The cost of operating the exchange is figured out on a per box basis. Last year the Orange-co. Fruit exchange operated at a cost of only seven-tenths of a cent per box. The California Fruit Growers exchange with its nationwide operations cost only 5.5 cents per box, exclusive of advertising. The advertising campaign put on for oranges cost the orange growers 2.5 cents per box and the lemon growers 6 cents per box. There are 11 associations that are members of the Orange-co Fruit Growers exchange, which is the selling organization for these 11 associations. These 11 associations serve areas in the central part of the county, and all, with the exception of Garden Grove are located south and east of the Santa Ana river. The associations under this exchange are: Santiago Orange Growers association packing house at Orange; Tustin Hills Citrus association, at Tustin; McPherson Heights association, at McPherson; Villa Park Orchards association at Villa Park; Olive Heights Citrus association at Garden Grove; Golden West Citrus association, at Tustin; San Joaquin Fruit Co., east of Tustin; David Hewes Realty Co., at El Modena; Tustin Lemon association at Tustin; Central Lemon Growers association at Sunday school at 9:45 a.m. with classes for all ages. Preaching by the pastor at 11 a.m. Preaching at 7:30 p.m. Mr. and Mrs. P.M. German will sing at the evening preaching service and the male quartet will sing at both morning and evening services. The pastor, Frank Bissett, J. G. Allen and Mrs. E. L. Arrowsmith are appointed as delegates to the So.Calif. Baptist convention which will meet at Riverside May 17-20. Four adults will be baptised at the close of the evening service next Sunday. The Queen Esther Circle of the Methodist church will give an entertainment at the school auditorium, Friday evening, May 20. An interesting program including a short play and various readings and musical numbers is being arranged. The boys' of the B.W.W. class of the Baptist Sunday school school played Milo Allen's intermediate class a game of indoor baseball on the grammar school grounds Tuesday evening. The intermediate class won the game by a score of 16 to 9. A crowd of young people motored to Seal Beach Monday evening grunnion fishing. A jolly time was spent around a huge camp fire on the beach. The success of the evening was bringing back about fifty pounds of grunnion. A hearty lunch was also enjoyed before starting home. Those present were: Misses Caroline Ball, Evelle Aldrich, Leona Glgg, Messrs, Clarence Smith, Roy Everett, Francis Bissett and Ralph Broady. Miss Evangelyn Mosher of Sterling, Ill., arrived here Monday morning for an extended visit with her mother, Mrs. E.H. Mosher. Mrs. Vienna Donelson returned on Thursday morning from Sulphur Springs, Ark., where she had been spending the past year with relatives. She was accompanied by her sister, Mrs. Powers, who will make her home here. Mrs. Donelson and Mrs. Powers are spending the week end with their brother in Long Beach. Mrs. Belle Helm of Pa'adena and Mrs. Leonare Paige of Elgin, Ill., are visiting at the home of Mrs. Susan E. Chaffee this week; Mrs. Helm is a sister of Mrs. Chaffee. Mr.'s Mary Jacques returned home from Santa Susanna Sunday after a three weeks' visit at the home of her brother. Keneth Arkley returned home from Berkeley Thursday, where he has been attending the university for the past year. Clarence Croaby is driving a new 1921 Velle big six. Mr. and Mrs. Marten Chrl'tensen and Mrs. J.A.Knapp spent Tuesday in Los Angeles. JJs. Hammontree accompanied by Mrs. Emerson and family passed Sunday at Long Beach. Mr. and Mr.'s F.B.Winters and little son left for Arcadia the first of the week where they will make their home. Santiago Orange Growers association packing house at Orange; Tustin Hills Citrus association, at Tustin; McPherson Heights association, at McPherson; Villa Park Orchards association at Villa Park; Olive Heights Citrus association at Garden Grove; Golden West Citrus association, at Tustin; San Joaquin Fruit Co., east of Tustin; David Hewes Realty Co., at El Modena; Tustin Lemon association at Tustin; Central Lemon Growers association at Villa Park. From the annual report of Manager L. D. Palmer of the Orange-co. Fruit exchange the following figures are taken: Total shipments of exchange, for 1920, 3109 carloads, each carload of oranges containing an average of 462 boxes and of lemons 406 boxes. Shipments were: Valencia oranges, 2105 carloads; lemons, 817 carloads; navel oranges, 154 carloads, miscellaneous varieties, including Mediterranean sweets, seedlings, St. Michaels (which are varieties of oranges) and grapefruit, 33 carloads. The f. o. b. returns California, for this fruit was $6,258.56, which is $762.800.07 in excess of any similar period in the exchange's history. In 1910 the exchange shipped 251,174 boxes of citrus fruit and received $431.245.48. In 1920 it shipped 1,391,405 boxes and received $6,258.244.54. During 1920, as shown by the annual report of Manager D. R. King, the Northern Orange-co, exchange sold 2795 carloads of citrus fruit for its member associations. The association received #7,015,314.52 for its 1920 shipments. The receipts for 1919 totaled $4,552,319.03. Increased association acreage and production were the big items bringing about the increase from 1919 to 1920. The total shipments in 1919 were 2604 carloads. It is estimated that the total shipments for 1921 will be over 5000 carloads. The 1920 shipments were divided as follows: Valencia oranges, 2810 carload; navels, 220; sweetes 35; St. Michaels, 28; mixed, 122; lemons, 575; grapefruit 5. The 1921 members of the exchange are: Anaheim Citrus Fruit association, at Anaheim; Anaheim Orange and Lemon association, Anaheim; La Habra Citrus association, La Habra; Placentia Mutual Orange association, Placentia; Placentia Orange Growers association, Placentia and Fullerton; Yorba Linda Citrus association, Yorba Linda; Bastachury Ranch Co., Fullerton. Yorba Linda News YORBA LINDA, May 16—(Spl.)—A jolly crowd spent Sunday afternoon and evening at the Vasco Mills home in Whittier. They had motored over to see a mutual friend whom they had known in Nebraska and who is spending a few days at the Mills home. The party included Mrs. J. A. Buckmaster, Miss Julia Buckmaster, Mr. and Mrs. Lloyd Buckmaster and family, Mrs. Julia Selover and Mrs. and Mrs. Ben Selover and daughter. A large number from here attended the Farm Bureau picnic in Orange-co. Park. Saturday. They included Mr. and Mrs. G. W. Kellogg, Mr. and Mrs. N. W. Rennelsen, Mr. and Mrs. Fred Quigley, Dr. Lester Keller, Mrs. Chrisofferson, Mr. Kelley, Mr. and Mrs. B. Davidson, Mr. and Mrs. V. C. Dillingham, Mr and Mrs. Arthur Morris, Mrs. J. P. Conley, Mr Hardy and Mr. and Mrs. Cox. A dance was held in Ley Hall on Saturday evening by the "Jazzy Four" orchestra. There was a large attendance though mostly strangers from surrounding towns. All report a pleasant evening. Mr. and Mr*. Lloyd Buckmaster and children called on Mr. and Mrs. E.Jey at Long Beach Sunday. Friends of Mr. and Mrs. Ley, who formerly resided here will be glad to learn that they have traded their 15-acre ranch near Garden Grove for several lots and a fine white stucco home in Long Beach and have moved there. The Farm Center will hold their regular meeting at the home of Mr. and Mrs. Kellogg, who live near Stern Members are cautioned to leave their machines at the foot of the hill and walk up the short distance as the hill is rather a dangerous climb with a car. A special program has been prepared and a large attendance is hoped for. Mr. and Mrs. R.A.Knight and family enjoyed a barbecue at the beach on Sunday with a number of relatives from Los Angeles and "San Baroo." The Plain Dealer for Job Printing. IN MILEAGE, CUT IN HALF ment that will be welly of 1,000,000 wester cord tires and tubes. May 9, and ranges cent to 20 per cent. are and tube prices are their 1913 level," says vice president and mer. "But a tire user fully twice as much tire as he obtained for the same money. ago tires that would were scared, but mile performance eximent. So based on cost only one half did in 1913. Imo wonderful changmade in tires, in fact have kept pace with medging our customers that Goodyear quality is now greater than ever before and on that basis are asking our dealers to go after business. "Having just finished the best month of our present fiscal year with an April business of $1,200,000, we are now squared away for even better business during the coming summer months. Our dealers assure us that our policies and product are right and by employing the same vigorous sales efforts that have brought our increasing volume of trade, we anticipate no difficulty in maintaining our leadership in the west. "We have now increased our working force to 1,350 persons and have reached a production of 2,500 tire and 2,300 tubes daily." LONG BEACH BAND PLAYS FOR PICNIC A two-hour concert by the Long Beach Municipal band, famed the world over, will be one of the features of the Calif/Areal estate picnic Saturday, May 28, at Orange-co park. according to an announcement just made by the Santa Ana Realty board, which has the picnic arrangements in charge. The real estate men are "live ones" and went after the Long Beach band early in the game, knowing that its presence would swell the picnic crowds and add greatly to the enjoyment of the occasion, and the band's consent is very gratifying. A program of old fashioned sports, a basket lunch at noon, short talks by President Fred Reed of the state real estate association, and other free dancing from 4 p.m. to 9 p.m. will be among the other features of the day. This picnic will be the first ever held by So. Calif. real estate profession, and it is hoped will be made an annual get-together event, where realtors of the various cities may rub elbows and get acquainted. A double holiday follows, May 29-30, and it is expected many visitors will embrace the opportunity to look over Orange-co's hill, grove, and beach beauty spots, and that some will use the many beautiful canyon and coast free camping grounds over the week end. walk a mile for a Camel The pleasure is worth it. There's no subtute for Camel quality and that mild, agrant Camel blend. The fellow who smokes Camels, wants mels. That's because Camels have a soothness, a fragrance and a mildness you n't get in another cigarette. Don't let anyone tell you that any other cigarette at any price is so good as Camels. Let your own taste be the judge. Try mels for yourself. A few smooth, refreshing ffs and you'd walk a mile for a Camel, too. Camel R.J.REYNOLDS Tobacco Co. Winston-Salem, N.C. don't fail to see the don’t fail to see the Big Three Appliances on Demonstration at the Orange Show: Blue Bird Electric Washer Royal Electric Cleaner Utenco Ironer Granger Electric Co. Distributors for Orange Co. Los Angeles, Anaheim. Commonwealth, Fullerton. 306 West Fourth St., Santa Ana. 108 West A Street, Ontario.