anaheim-gazette 1959-02-26

EDITORIALS More for Less "I never buy famous brands," the lady said. "Why should I? And pay for all that advertising!" It was a chance remark, picked up in a department store by a member of our staff but it does reflect a line of thinking that still persists in at least some minds. The same lady may complain when the products she buys—non-advertised brands—are not everything she expected. But this is human nature. We all do a bit of complaining although, as Americans, we are able to buy more for less than any other people on earth. But let's get back for a moment to this business of advertising. Obviously, all the expense of marketing a product—including the cost of advertising—must be included in the sales price. However, it is advertising which creates the mass markets which in turn call for mass production. And with mass production, almost always, the end result is a lower unit cost — or more for less. There is still another aspect to the case in point. Generally speaking, advertised brands are the best of their kind for the very reason that they are the out growth of costly research and development. Manufacturers of famous brands cannot afford to market a product that is not, to the best of their knowledge, the best they know how to make. It's as simple as that. For Pete's Sake, Smile! It has been said that it takes 65 muscles to make a frown but only 13 for a smile. Yet it seems that a great many people make a habit of looking glum. What is really surprising is the number of business people—both clerks and pro-least “think a smile” will but brighten the heart—as well. There's a lot more of us ever get out stop minimizing the good Also, an occasional look many of our gripes stem the other fellow’s. So pr only lessen the weight o solve them. New A At least one California cars to have exhaust control device has yet been perfect considered one of the prizes of California’s prime province Angeles says there ought But Governor Brown says if we legislate before the Richards believes an exhale manufacturers into devernor recommends that ling exhausts be taken Motor Vehicles Dept. to for inspecting vehicle ex Los Angeles of a state-s study both the acute and of Public Health to develop 1960, for the quality of an additional $100,000 tion. Well, we hope somethere is still some air lea For Pete's Sake, Smile! It has been said that it takes 65 muscles to make a frown but only 13 for a smile. Yet it seems that a great many people make a habit of looking glum. What is really surprising is the number of business people—both clerks and proprietors—who "greet" you with a sort of well-what-do-you want? attitude. Granted that all of us have our troubles—but why should we post a public notice about them? It isn't pleasant for others to look at and it doesn't lessen our problems one bit. On the other hand, the persistent effort to at "Pontiac with wide handling...perfor styling of any!" In making its annual automotive award, the staff of Motor Trend Magazine, leading automotive publication, tests and evaluates all new cars. Here are quotations from the April 1959 issue: "The stability of the 1959 Pontiac is the outstanding automotive advance of the year. Everyone considering a new car should experience it." "It's the best balanced passenger car in America. We firmly believe that in moving the wheels farther apart, to develop the widest stance of any American car, Pontiac has created an entirely new sense of balance and handling security." "Pontiac's lines are clean, simple and beautiful. It has a fleet look, a trim appearance. The wide wheel design contributes styling. Any coo readily shows the" "For the economy The new '420E markable performance high mileage gasoline." "Pontiac is again our extensive roving, yet the eng Your nearest Pontiac test this award-worthy see why it's the y PONTIAC! America's Number 3 Totally New Series • Catalina SEE YOUR LOCAL CASEY - BECKHAM PONT At least one California legislator wants a law requiring cars to have exhaust control devices — even though no such device has yet been perfected. Automobile exhausts are now considered one of the prime causes of smog and smog is one of California’s prime problems. So Senator Richards of Los Angeles says there ought to be a law covering the situation. Govor Brown says we’d be getting ahead of ourselves if we legislate before the legislation can be made effective. Richards believes an exhaust-control law would prod Detroit manufacturers into developing an exhaust killer. The governor recommends that preliminary steps toward controlling exhausts be taken. These include: A study by the Motor Vehicles Dept. to determine the most efficient system for inspecting vehicle exhaust discharges; Establishment in Los Angeles of a state-supported Air Pollution field unit to study both the acute and chronic effects of smog; The Dept., Public Health to develop and publish standards by Feb. 1, 1960, for the quality of air we breathe; and Appropriation for an additional $100,000 for contract research on air pollution. Well, we hope something effective can be done while there is still some air left for us to breathe. Annual Election For Retail Clerks John M. Sperry, of Retail Clerks Union Local 1428 in Pomona, has been elected president of the Retail Clerks Joint Council of Southern California at the annual election meeting held at Bakersfield. Ed Montgomery of Local 777, Los Angeles, was elected secretary of the Joint Council, and Montgomery and Joseph T. DeSilva of Local 770, Los Angeles, were elected trustees. Vice-presidents elected for the year are: Thomas J. Ott, Local 137, Bakersfield; Orrin Lutter- MARY STOLZ Mary Stolz, 84, of 1707 East Santa Ana, died Wednesday after a prolonged illness. She is survived by her grandson, Warren Stolz of PONTIAC NAMED CAR • OF • THE • YEAR With wide-track wheels at combination of ride... performance and any '59 car" —The Editors of Motor Trend Magazine any '59 car' — The Editors of Motor Trend Magazine design contributes greatly to its over-all integrated styling. Any comparison with narrower track cars readily shows the difference." "For the economy-minded, an efficient new engine. The new 420E Tempest economy engine offers remarkable performance along with exceptionally high mileage while operating on regular grade gasoline." "Pontiac is again tops in performance, based on our extensive road testing. Acceleration is outstanding, yet the engine is unusually quiet and smooth." Your nearest Pontiac dealer will be glad to let you road-test this award-winning automobile on your own. You'll see why it's the year's most talked about car! THE ONLY CAR WITH WIDE-TRACK WHEELS Wheels are five inches farther apart. This widens only the stance, not the car. Pontiac takes a better grip on the road, hugs tighter on curves and corners. Sway and lean disappear, ride is smoother, balanced, steadier. Handling is easier. You drive with a new confidence, a comforting security. Pontiac gives you roadability no "narrow gauge" car can offer! MCA's Number $\textcircled{1}$ Road Car Tally New Series • Catalina • Star Chief • Bonneville FREE! If you would like a reprint of this complete illustrated article with all the tests and evaluations on which Motor Trend judged Pontiac Car of the Year—see your Pontiac dealer or simply send your name and address on a postcard to Pontiac Motor Division, Department 10, Pontiac, Michigan. YOUR LOCAL AUTHORIZED PONTIAC DEALER M PONTIAC-336 S. Los Angeles St. - Anaheim - KE 3-3121 - Anaheim Gazette k, Local 324, Buena Park; Mrs. tty Johnsen, Local 899, Santa rbara; Ben Scott, Local 905, arbor City; Ted Phillipe, Local 57, Colton; Phil Scott, Local 22, San Diego; and O. L. Claim1442, Santa Monica. Anaheim Gazette Theodore B. Richel, Publisher Frank Hall, Managing Editor R. "Andy" Malen, Adv. Manager TELEPHONE 6-220 Published Thursday of each week at 259 East Center Street, Anaheim, California atered as second class mail matter der the Act of March 8, 1878. rights herein are reserved. YES WE DO JOB PRINTING ...and at Satisfactory Prices WEDDING INVITATIONS of the movies' top singing time great duets from motion Hour, next Wednesday, March at 9 p.m. Other stars include Isaac Stern, the Ballet Español Donald Voorhees and the or- WEDDING INVITATIONS DIRECT MAIL PIECES BOOKLETS AND FOLDERS OFFICE FORMS BUSINESS BUSINESS STATIONERY LETTERPRESS and OFFSET REPRODUCTIONS ANAHEIM GAZETTE JOB PRINTING DEPARTMENT 259 E. 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