anaheim-gazette 1958-09-25
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NATIONAL OUTLOOK
BY RALPH ROSEY
Three Significant Business Items
Evidence serving to establish that the current business recovery is spreading and becoming stronger continues to accumulate. Three recent items of this nature are especially noteworthy.
First, according to the Department of Commerce we are on the verge of an upturn in business investment in plant and equipment.
This is important because one of the outstanding characteristics of the recession has the sharpness and size of the decline in this figure. The high of such investment was in the third quarter of last year which, on an annual basis, was just short of $38 billion. Since then there has been a decline quarter after quarter, and it was believed that it would be well into 1959 before an increase was shown. For the second quarter of this year the investment in plant and equipment was at an annual rate of $30.3 billion. It is now estimated that the third quarter will also reach $30.3 billion. The fourth quarter is expected to rise to $31 billion.
The basis of these projections is a survey of business plans by the Department of Commerce. Frequently the projections vary from the actual figure by a small percentage, but they are as reliable as it is possible to make them and it is quite possible that the fourth quarter will be higher than the figure cited.
The questionnaire used by the Department of Commerce does not ask business firms for reasons for changing plans. It is evident, however, that the projected increase for the fourth quarter reflects an improved feeling business City Hostess Club Plans Oct. Program.
Sixty members of the City Hostess Newcomers Club were attending at the September luncheon and general meeting which was held in the Guild Room of the Greenbrier Inn. Autumn was the theme used by Faye Anderson in the decorations and tables were beautifully decorated with floral arrangements using huge yellow chrysanthmum brown cattails and red maple leaves.
Mrs. Margaret Peterson, director of the City Hostesses, extended a welcome to the guests and introduced the City Hostess Faye Anderson, Ruth Noble, Lorenne Mullen and Patricia Davis Newcomers attending for the first time and introduced were P.Cockendorfer, Rosalee Covert, L.Nell Davis, Veta Lapatena, CarLydell, May Onyon, Edna PentEllen Phipps, Hazel Rheinbolg Virginia Stewart, Celeste Stocking, Lavonne Wickman, MarWaddoup and Lorene Wisgerhoop Mrs. Bennet Marcus was introduced as the newcomer from the greatest distance. She originally came from Rome, Italy, and making her home in Anaheli where her husband Dr. Bennet Marcus is establishing his practice in obstetrics and gynecology.
Following a delightful three course luncheon, Mrs. Margaret Peterson introduced Mrs. Juanita Westbrook, a teacher of dress design and supervisor of the home making department in the adult education division of the Downs schools, who spoke on "grooming and color analysis." She described the five figure types and fashions for each type. "Good grooming is an art" she said.
The banks of these projections is a survey of business plans by the Department of Commerce. Frequently the projections vary from the actual figure by a small percentage, but they are as reliable as it is possible to make them and it is quite possible that the fourth quarter will be higher than the figure cited.
The questionnaire used by the Department of Commerce does not ask business firms for reasons for changing plans. It is evident, however, that the projected increase for the fourth quarter reflects an improved feeling about business prospects. Other factors also may be involved such as increased labor costs and more severe competition, but none of those individually, nor collectively, can be as important as the business outlook.
Second, the rate of inventory liquidation is slowing down. The decline still continues, but not as rapidly as was true toward the end of last year and earlier this year.
Inventory liquidation has been another outstanding characteristic of this recession, as it is of almost all periods of business adjustment. Normally, too, the liquidation continues somewhat beyond the upturn of business.
Figures on inventories are collected by the Department of Commerce. In some industries the statistics are not as good as one might like, but they are the best that can be obtained and generally are regarded as the most authoritative in existence. The high for manufacturing and trade, both wholesale and retail, was August and September of last year. The total was the same for both months, $91.3 billion. Then a decline started which at an annual rate was $8 to 9 billion.
The latest figure is for July. It shows a decline of $500 million, which would be at an annual rate of $6 billion.
The principal factors leading to changes in inventories are the outlook for business, adequacy of supplies, and anticipated price variations of appreciable magnitude. With unused capacity over the wide part of our production industries, and with many prices showing no inclination to rise, the decline in the rate of inventory liquidation is encouraging.
Third, in the opinion of the Federal Reserve Board the recovery is of sufficient strength to warrant keeping a taut rein on credit expansion. This was indicated by approving an increase in the rediscount rate at two more Federal Reserve banks and through open market operations holding the free reserves of member commercial banks at a relatively low level. The rediscount rate is the charge made by Reserve banks on loans to member commercial banks. Free reserves is the term used to designate the amount of reserves held by
Type, Age of Kenny Patients Almost Completely Changed
Minneapolis, Minn.-Type and age of patients receiving Kenny treatment and rehabilitation under the expanded program of the Sister Elizabeth Kenny foundation throughout the nation have changed almost completely during the past 15 months, according to Dr. Paul M. Ellwood Jr., assistant national medical director.
Overwhelming majority of cases now are strokes, cerebral palsy, arthritis and paralysis from spinal cord injuries," Dr. Ellwood said. "It is gratifying to see how readily the Kenny staff of medical people, vocational counselors, psychologists, obstetrics and gynecology follow a delightful three-course luncheon, Mrs. Margaret Peterson introduced Mrs. Juanita Wetbrowk, a teacher of dress design and supervisor of the home making department in the adult education division of the Downs schools, who spoke on "grooming and color analysis." She described the five figure types and fashions for each type. "Good grooming is an art" she said. "When you dress properly you are creating an art form just as you are painting a picture. You must think about line, area, value texture, and color." She explained the 14 points of good grooming. She followed her talk with personal color analysis for Mrs. Peterson, Mrs. Paul Greenwood Mrs. J. Tom Allen, Mrs. Wilbur White, and Mrs. Wm. Clithere pointing out their best colors by use of swatches of colored materials in various hues.
The next general meeting will be on October 14th and will be luncheon and program at the Irvine Coast Country Club. Section meeting will be the bowling group each Thursday morning and the card section the fourth Wednesday day of each month. Any newcomer to the area interested in any of the activities of the group may telephone KE 5-5614 for information.
Third, in the opinion of the Federal Reserve Board the recovery is of sufficient strength to warrant keeping a taut rein on credit expansion. This was indicated by approving an increase in the rediscount rate at two more Federal Reserve banks and through open market operations holding the free reserves of member commercial banks at a relatively low level. The rediscount rate is the charge made by Reserve banks on loans to member commercial banks. Free reserves is the term used to designate the amount of reserves held by member banks above that legally required, less borrowing from the Reserve banks.
Economists of the Federal Reserve system have been convinced for some time that the low of the recession was last April. The figures more and more bear out that contention, and the Reserve Board has been following a policy in line with that conclusion.
With a reversal in the trend of investment in plant and equipment; with a slowing down in the rate of inventory liquidation; and, with the Federal Reserve making it clear that it believes we are on the upgrade, it would be difficult to maintain that the current upturn is a false dawn.
The Brooklyn Bridge has more cables on one side than the other: Faulty cables were supplied, so additional cables were strung to make both sides of the bridge of equal strength.
Almost half of all the eggs sold in the United States are produced in five states—California, Minnesota, Iowa, Pennsylvania, and New Jersey.
Tax Economics Bulletin states that in the last 20 years of so more than $4.5 billion of highway user tax funds has been diverted the non-road purpose. And the trend of this diversion has been upward in late years.
UNLAWFUL TO DISPOSE OF LITTER OR GARBAGE ON HIGHWAY
MAX PENALTY $500 FINE
FAIR WARNING: Kathy McHone of the California Brewer's Association points to one of the large warning signs the Highway Department is posting along main arteries in the State. Additional smaller signs give advance notice of litter cans where thoughtful motorists can deposit trash from their autos. This is all part of California's concentrated attack on litterbugs.
EAT BIG...SPEND SMALL...
Lower Your Total Food Bill...At Safeway
Nucoa Margarine
PRICE AFTER PRICE PRO
EAT BIG...SPEND SMALL...
Lower Your Total Food Bill...At Safeway
Nucoa Margarine
Peeled Tomatoes
Chunk Tuna
Corned Beef Hash
Dog Food
Edwards Coffee
MJB Coffee
Peanut Butter
TV Dinners
Large Eggs
Dole Drink
YELLOW
CUBES
GARDENSIDE
Vine Ripened
CHICKEN OF THE SEA
Fot Salads or Sandwiches
LIBBY
BRAND
THORO FED BRAND
BALANCED RATION
Régular, Drip or Fine
2-Pound Can, $1.33
REGULAR or DRIP
2-pound can $1.37
PETER PAN BRAND
SMOOTH STYLE
SWANSON FROZEN
BEEF, TURKEY, CHICKEN
Cream O' the Crop
GRADE AA
PINEAPPLEGRAPEFRUIT
This Weekend's
Luer's Fully Cook
HAM
Selected from the finest in Iowa, Luer Hams are
tenderness, flavor. Serve with Ocean Spray Cran
"THE PRICE IS RIGHT"
Family Contests
Imperial Margarine 1 lb. pkg. 39¢
Spry Shortening 7 oz. Off You Pay . . . 91¢
Lux Toilet Soap 3 oz. 31¢
Lifebuoy Toilet Soap 2 bars 33¢
Dove Toilet Soap 2 bars 51¢
Wisk Liquid Detergent 4 oz. 73¢
Rinso Blue Detergent 22 oz. pkg. 33¢
Breeze Detergent 14 oz. 34¢
Surf Detergent 81½ oz. pkg. 79¢
All Detergent 24 oz. pkg. 39¢
Lux Liquid Detergent 22 oz. pkg. 40¢
Lifebuay Toilet Soap 2 lbs. $39c
Dove Toilet Soap 2 lbs. $51c
Wisk Liquid Detergent 73c
Rinso Blue Detergent 33c
Breeze Detergent 34c
Surf Detergent 79c
All Detergent 39c
Lux Liquid Detergent 69c
Pepsodent Tooth Paste 53c
Famous California grown - yellow fleshed apples - fresh picked
PIPPIN APPLES
Popplit-crisp from nearby orchards, these Pippins are perfect for applesauce, apple plos, baked apple, and dumplings.
4 lbs. 25¢
ARTICHOKES
Watermelon
Plums, rinder
2 for $29¢
CRISP CARROTS
Soap Top
Cliball, fresh
3 lbs. 19¢
Prices Effective Thursday thru Sunday, Sept.
MELONS
Heavy Day
Delicious Eating
5¢
TUNE IN SAFEWAY SHREAKER
Sunday, 10:30 AM. Closed to June 25. "THE BARE RUTH STORY"
William Hopkins, Clerk Tracer
SAFEW
Applicable taxes collected. Subf
Your Nearest Safeway
Washington defeated the White in two games in the former on Friday. In the first Walterson shut them out without a score being 1 to 0. Only hits were scored off the local delivery.
Anaheim Gazette Sept. 25, 1958
NOTICE OF INTENDED MORTGAGE
CE IS HEREBY GIVEN:
226 North Manchester Corp., a corporation, Mortgagor, whose address is 3165 Sunset Boulevard, in City of Los Angeles, County of Angeles, State of California, incorporated to B.D.A. company, Mortgagor, whose address is 801 Stone Road, Bel Air, in the City of Angeles, County of Los Angeles, of California, All fixtures and ment, including fixtures and ment hereafter acquired by mortgor and leases of a certainrant business known as The Restaurant No. 17 and located North Manchester, in the City Anaheim, County of Orange, State California, and that an executed mortgage of the same will be delivered to the consideration therefor paid at 10:20 on October, 1954, at the office of Trippet, Yoakum, Stearns & Ballantyne, 1140 Rowan Building, at 455 South Spring Street, in the City of Los Angeles, County of Los Angeles, State of California.
Dated September 15, 1958:
R. D. R. COMPANY Mortgage d.b.a. CLOCK RESTAURANTS
By R. O. Peterson, Mortgagee
Trippet, Yoakum, Stearns & Ballantyne
455 South Spring Street
Los Angeles 12, California
(Pub. Anaheim Gazette Sept. 4, 11, 15 and 25, 1958.)
CERTIFICATE OF BUSINESS PICTITIOUS FIRM NAME
The Undersigned does hereby certify that he is conducting a gas manufacturing business with offices at 1506 W. Broadway, Anaheim, California, under the fictitious firm name of ANAHDEIM GEAR and that said firm is composed of the following persons whose names and addresses are as follows: to-wit:
John D. Manier Jr., 1506 W. Broadway, Anaheim, California
Witness my hand this 25th day of August, 1958.
John D. Manier Jr.
STATE OF CALIFORNIA COUNTY OF ORANGE
On the 25th day of August, A.D., 1958, before me, the undersigned, a Notary Public in and for said County and State personally appeared John D. Manier Jr., known to me to be the person whose name is subscribed to the within instruments and acknowledged that he executed the same.
WITNESS my hand and official seal.
Seal)
Norma A. Nipper
Notary Public In and for said County and State,
My Commission Expires Nov. 15, 1960.
Waste King DISPOSALS $39.75 BILL WARD The PLUMBER
246 E. CENTER — ANAHEIM KEystone S-6105
SAFEWAY'S
your BEST
place to save!
$100,000
CONTEST
Everywoman's
Entry Blank
in October
Family Circle
Curtsy Iced Cherry
ANGEL RING 49¢
Light and Fluffy
17-oz. size
Coffee Cake Curtsey Pineapple White Twist 25¢
Mrs. Wrights Bread Baked by Sunshine 16-oz. pkg. 29¢
Hi-Ho Crackers Gabhardi with Beans 15½-oz. can 29£
Chili con Carne Globa "A-1" 12-oz. pkg. 15£
Long Spaghetti Baby Foods Garber's—Wide Assortment 3 can 25£
Cotton Rug Loop Pile each $1.49
Pillsbury Flour Bel air 8-lb. bag 49¢
Frozen Food Values
Sunkist Lemonade 6-oz. can 10¢
Wax Beans Bel air Quality 6 9-oz. pkg.$1
Mixed Vegetables Bel air 6 18-oz. pkg.$1
This Weekend's BEST MEAT BUY at Safeway
Fully Cooked
HAM
49¢
Butt End Cut b. 55c
Whole Ham b. 53c
49¢
Butt End Cut b. 55¢
Whole Ham b. 53¢
Center Cut or Roast b. 98¢
fresh picked
ES
ory orchards, these
applesource, leapand dumplings,
extra bagfull.
25¢
Ground Beef Freshly made lb. 43¢
Caponettes Grade A. Whole or Cut Fresh—4 to 5-lb. sizes lb. 49¢
Sliced Bacon Armour's Thick slice pkg. $1.39
Luer's Franks Juicy & Tender All meat pkg. 53£
Rath Chopettes Pork, Veat or Beef pkg. 49£
Cold Cuts Softwry Sliced... Belgica, Miah & Plaiters, Coffe Salami, Dirty Leaf 3½-lb. $1
STRETCH NYLONS Trifly Fine Hosley
60 gauge
15 denier pair 69¢
3 pairs $1.98
COLLIER'S BRIQUETS Long Burning
5-lb. Bag 69¢ Bag $115
AFEWAY
LUCERNE WINS AGAIN!
At Los Angeles County Fair
Lucerne Products Wea
SIX
GOLD MEDALS
Lucerne Dairy Food Winners
Homogenized Milk Qtr. Crn. 22¢
Concentrated Milk Qtr. Crn. 56¢
Half & Half PM Crn. 24½¢
Non-Fat Skim Milk Qtr. Crn. 14¢
Whipping Cream V½ Pr. Crn. 31½¢
Cottage Cheese Pr. Crn. 25¢
Prices in Local Milk Area
135 S. Lemon St., Anaheim