anaheim-gazette 1958-02-06

EDITORIALS Lincoln Points The Way Next week we observe the anniversary of Abraham Lincoln's birthday and there isn't much new that can be said about Mr. Lincoln, is there! Every schoolboy knows that he served as the 16th president of the United States and is known as the "Civil War" president. They know that he was a self-made and self-educated man and that he is pointed to, even today, as an example of humility and personal integrity. A great man, historians say. Yet what made him great? Let's start naming a few attributes: humor, humility, courage, kindness, clearsightedness, singleness of purpose, and on and on. They all fit Abraham Lincoln and roll up to the great personality he was. His personal life had many bitter eras. His political life was rough and uncertain, and met with defeats at times. Yet through all this he kept his sense of balance and faced the challenges of a divided country. Today we face the challenge of a divided world. Lincoln saw that only through unity could the nation survive. Lincoln did not draw back at the sacrificing involved in preserving the nation. We must not draw back at the sacrifice necessary to maintain democratic institutions here and abroad. Advertising Is Good News Every week is a "National Something or Other" week and some of them are given an unusual amount of publicity. Others slip by, almost unobserved except, perhaps, by a few emergencies in state affairs which require consideration and action by your state legislature outside of the regular odd numbered year session can be brought before it only if the governor exercises his prerogative to convert it in extraordinary session, commonly referred to as "special session." In budget sessions, such as the one now being held here in Sacramento, no matters other than the budget and revenue needed to support it can be taken up. No other matters can be acted upon unless a special session is called for the purpose. The official record shows that with the exception of the first budget session in 1948, one more special sessions have been proclaimed and held during each even numbered year meeting since. The practice has had the obvious advantage of conserving both your legislators' time and taxpayers' money. Since the matters to be considered are limited Advertising Is Good News Every week is a "National Something or Other" week and some of them are given an unusual amount of publicity. Others slip by, almost unobserved except, perhaps, by a few in the trade or organizations interested. The week of February 9 to 15 has been designated as Advertising Week and, quite naturally, newspapers are definitely interested and anxious to tell the story. Advertising does not make merchandise cost more. This is a mistaken idea and one often used by the buying public. Advertising increases sales and increases volume and production and makes production costs drop. Advertised products move faster and sell better than unadvertised and unfamiliar brands, and for that reason, advertising does not make merchandising cost more. Then, you ask, who pays for the advertising? Advertising costs are so small in relation to increased sales that no additional charge need be placed on the product. Take this example: suppose a manufacturing plant produces a new product. The product is placed on the grocers shelves with no information (which advertising is) about the product. Very little of it is going to be sold. But, let the product be advertised and its good qualities told, and the product will move. A demand will be created for it and more orders will be turned in to the manufacturing plant and more jobs will be made. This is 'all done as a result of advertising. Newspaper readers can keep themselves well informed about new products and new developments by reading carefully the advertising in the newspaper columns. Advertising is business news. Another example of advertising serving a good purpose. Open any women's magazine and read the advertising. Advertising tells the story about new flours, new mixes, new recipes, new materials for clothes, new styles, new colors. All this information is told in advertising. And for the man. Watch the new car advertising and see how much information is crowded into these spaces. Men's magazines give new style trends, also. Brand names become familiar friends and we reach for them, or ask for them and buy them with confidence. All this had been done because of consistent advertising. This week, The Anaheim Gazette is proud of the part upon unless a special session called for the purpose. The official record shows that with the exception of the first budget session in 1948, one or more special sessions have been proclaimed and held during each even numbered year meeting since. The practice has had the obvious advantage of conserving both your legislators' time and taxpayers' money. Since the matters to be considered are limited to those specified by the governor, it has been argued that they can be more carefully reviewed than would be possible at a regular session. Special Session Possible Since a proclamation for a special session is entirely within the governor's control, both as timing and topics specified, there can be no advance public notice until he releases it. This year, the number of legislative matters have been publicly suggested to him as being sufficiently important and pressing to justify calling session in conjunction with enactment of the state budget. After you read this, one or more of these subjects may already have been laid before your legislators for action. Dominant issue at the 1957 regular session was the enormous problem of supplying adequate water to all parts of our great states. Several interim committees, Joint Senate, and Assembly, have had various phases of the complicated problems involved under investigation. Several individual legislators, and some outside groups have called upon the governor to include one or more of these aspects in a proclamation — state participation in construction of the San Luis reservoir, additional appropriations for the Feather River Project, and the like. One legislative interim committee has publicly urged him not to include water in any proclamation for a session. A Full Agenda Other important topics suggest ed for inclusion are further relief for distressed school districts unable to finance badly needed new facilities under present law improvements in the veterans loan law to end existing backlogs. new recipes, new materials for clothes, new styles, new colors. All this information is told in advertising. And for the man. Watch the new car advertising and see how much information is crowded into these spaces. Men's magazines give new style trends, also. Brand names become familiar friends and we reach for them, or ask for them and buy them with confidence. All this had been done because of consistent advertising. This week, The Anaheim Gazette is proud of the part it is playing weekly to tell the story of local and national products through its advertising columns. More advertising is placed in daily and weekly newspapers in the USA than any other medium of distribution. Cross in the middle of the block. You may make a driver cross and also earn a cross above you. IN THE DAYS OF LONG AGO By MRS. HENRY KUCHEL From the Files of The Anaheim Gazette Gazette readers who look forward each week to the items appearing under this heading will be pleased to learn that the column will be continued in an early issue. Mrs. Henry Kuchel who prepares these items from the files of The Anaheim Gazette, is now enjoying a vacation in Arizona. The Anaheim Gazette is the oldest weekly newspaper in southern California and was the first newspaper published in Orange County territory, being started when Orange County was still a part of Los Angeles County. The Gazette files go back to Vol. I, No. I, or back to the year 1870, a few years after the City of Anaheim was founded. For this reason the items selected by Mrs. Kuchel for reprinting have a historic value as well as being interesting to newcomers. OBITUARIES JOHN G. HEILIG John Gilbert Heilig, 59, a native of Missouri and a resident of California for 12 years, his last residence being at 803 N. Flower St., Santa Ana, died Tuesday in the Santa Fe Coast Line Hospital in Los Angeles. He leaves his wife, Alma Heilig; one daughter, Mrs. Patricia J. Bland of Anaheim; mother, Mrs. Martha Heilig of Illinois; two brothers, Frank Heilig of Illinois and Charles Heilig of Ohio; one sister, Mrs. Mary Feldwisch of Illinois and two grandchildren. He was a veteran of WW I and WW II and served in the Canadian Army during the early part of WW II. Funeral services will be conducted from the Hilgenfeld Chapel, Friday morning at 10 o'clock. Rev. Harry F. Stief will officiate. HENRY LEE CROUT Henry Lee Crout, 57 years of age, passed away at Santa Ana Community Hospital last Saturday following a short illness. Born in Texas, he had resided in Orange County for many years, making his home at 28871 E. Olive Drive, Silverado Canyon, for the past six years. He had been employed by the Anaheim Truck and Transfer Company for 16 years, was a member of the Silverado Community Church serving as a deacon and a member of the church board. At the time of his passing he was president of the Teamsters Union No. 235. Funeral services were held in the chapel of Backs-Troutman and Kaulbars Mortuary Tuesday morning at 10 o'clock with the Rev. John Moll officiating. Interment Pacific Telephone Installing New Phones on Order Pacific Telephone gains in Anaheim exchange during a statement by local manager Perry that, "there are only held orders in the area to do No More Waiting. For the first time in over years a person wanting a phone can have one within a days time, the manager said. "This means, 'Perry said,' a person ordering a telephone the local business office co-funded by Lemon and Chartres St., a Monday or Tuesday should that phone installed and in working service by the end of the week. "We haven't been able to that to local Anaheim folks at the beginning of World War II." Communication Center Here Perry pointed out that anyone gain in the 38 square mile during 1957 was establishment Anaheim as the hub communities center for Orange County in Direct Distance Dialing. manager noted that more than 50,000 calls a day clear through the multi-million dollar toller at 217 North Lemon St. 165,000 Calls Per Day A gain of more than 8000 J son, KEystone and PROspect phones highlighted the program of the company for the year said. The volume of calls in exchange showed a definite swing too. While 138,000 calls day were originated. Lenten Spread Recipes for dips, dunks and appetizer spreads do get around. If all of yours have been to as many parties as you have lately, you may be interested in a new one especially planned for the Lenten season. It combines wine and sarganic DIEGO—Harold E. Maddox, seaman, USN, son of Mr. and Mrs. Harold E. Maddox of 1333 W. Romneya Dr., Anaheim, and husband of the former Miss Patricia Harrison of Riedsville, N.C., arrived in San Diego, Jan 31, aboard the destroyer tender USS Dixie after a seven-month tour Special Session Possible A proclamation for a session is entirely within the mayor's control, both as to and topics specified, there no advance public notice releases it. This year, a number of legislative matters been publicly suggested to being sufficiently important and pressing to justify callion in conjunction with event of the state budget. As this, one or more of these may already have been before your legislators for manent issue at the 1957 regression was the enormous stock of supplying adequate well parts of our great state. Interim committees, Joint and Assembly, have had phases of the complicated involved under investigation. Several individual legislation some outside groups, called upon the governor to one or more of these as a proclamation — state station in construction of Luis reservoir, additional installations for the Feather Project, and the like. One interim committee has urged him not to include in any proclamation for a A Full Agenda Important topics suggest inclusion are further redistressed school districts to finance badly needed facilities under present law;iments in the veterans loan and existing backlogs. J. L. VAN DER VEER J. L. Van der Veer, an Anaheim resident for 47 years before moving to Alhambra four years ago, passed away at his home at 401 Almansor Street Wednesday of last week, Jan. 29. He was born in New York 83 years ago. He was past Master of the Anaheim Masonic Lodge. Survivors are his wife, Nora B. Van der Veer; one daughter, Janey L. Van der Veer of Alhambra, and six nieces and nephews in New York. The Rev. John K. Saville, rector of St. Michael's Episcopal Church officiated at funeral services at the church last Saturday at 11 a.m. Private interment was in the Masonic plot in Oak Hill cemetery in Escondido, Backs-Troutman and Kaulbars the funeral directors. CHARLOTTE MAUER Mrs. Charlotte Mauer of 8171 Lincoln Blvd., Anaheim, passed away at the Santa Maria Convalescent Home in Fullerton last Friday. A native of California, she came to Anaheim in 1910, residing here continuously since that time. Surviving is a brother, Herbert Kennedy of Anaheim. Recitation of Holy Rosary was held Sunday evening at 8 o'clock in the chapel of Backs-Troutman and Kaulbars Mortuary with Mass celebrated Monday at 10:15 a.m. from St. Pius V Catholic Church in Buena Park. Interment was in Calvary cemetery in east Los Angeles. JOHN F. CLEARY John Francis Cleary of 115 Coffin Avenue, this city, passed away at Cottage Hospital in Fullerton after a long illness. He was retired from the Edison Company. Surviving is his wife, Mary of the home; two sons, Thomas of Whittier, and Fred of Long Beach, and a sister, Mrs. Mary Moore of Compton. Backs-Troutman and Kaulbars will have charge of funeral arrangements, to be announced later. SAN DIEGO—Harold E. Maddox, seaman, USN, son of Mr. and Mrs. Harold E. Maddox of 1333 W. Romneya Dr., Anaheim, and husband of the former Miss Patricia Harrison of Riedsville, N.C., arrived in San Diego, Jan 31, aboard the destroyer tender USS Dixie after a seven-month tour Lenten Spread Recipes for dips, dunks and appetizer spreads do get around. If all of yours have been to as many parties as you have lately, you may be interested in a new one especially planned for the Lenten season. It combines wine and sardines in a very delicious way. Sherried sardine spread is an ideal accompaniment for an appetizer drink—chilled tomato juice, bouillon on the rocks, or dry sherry, lightly chilled. It could make its debut at an early spring party with great success. Sherried Sardine Spread 2 (3 oz.) packages cream cheese 2 (4 oz.) cans sardines, drained 3 tablespoons sherry 2 teaspoons wine vinegar 2 tablespoons chopped parsley 2 tablespoons chopped pimento Onion salt to taste Place cream cheese in a bowl and mash with a fork; blend in sardines. Gradually blend in sherry and wine vinegar. Add remaining ingredients and store, covered, in refrigerator, several hours to blend flavors. Makes about 1% cups spread. BEEVILLE, Tex.,—Richard R. Atcheson, airman, USN, of 413-A S. Los Angeles St., Anaheim, is serving at the Chase Field Naval Auxiliary Air Station, Beeville, Tex. Chase Field is the Navy's only "all jet" Naval Training Station for student carrier pilots. Here they are taught to fly the TV-2 jet trainer and the F9F-8 "Cougar" combat-type jet fighter. SAN DIEGO—Harold E. Maddox, seaman, USN, son of Mr. and Mrs. Harold E. Maddox of 1333 W. Romneya Dr., Anaheim, and husband of the former Miss Patricia Harrison of Riedsville, N.C., arrived in San Diego, Jan 31, aboard the destroyer tender USS Dixie after a seven-month tour of duty with the U.S. Seventh Fleet in the Far East. During the cruise the Dixie rendered repair and supply services to 154 ships and units of the Seventh Fleet, and served as flagship for the Commander of the Western Pacific Destroyer Flotilla while in Yokosuka, Japan. Other ports visited during the 16,775 mile cruise were Kobe, Japan; Hong Kong; Keelung and Kaohsiung, Formosa; and Hawaii. Fire losses totaled nearly a billion dollars in 1956. GARDEN THEATRE PROGRAM 304 E. Center Street Now Playing 2 Exciting Features OMAR KHAYYAM in COLOR with Cornel Wilde - Debra Paget also THE MONSTER THAT CHALLENGED THE WORLD STARTS SUNDAY 2 Wonderful Features ANNIE GET YOUR GUN in Technicolor Betty Hutton - Howard Keel Plus TWO YEARS BEFORE THE MAST with ALAN LADD Pacific Telephone Installing New Phones on Order Pacific Telephone gains in the Anaheim exchange during 1957 are directly responsible for a payment by local manager Herb Day that, "there are only 10 orders in the area to date." No More Waiting For the first time in over 15 years a person wanting a telephone can have one within a few minutes, the manager said. This means, "Perry said, "that person ordering a telephone at local business office corner Lemon and Chartres Sts., on Monday or Tuesday should have a phone installed and in work-service by the end of the week." We haven't been able to say to local Anaheim folks since beginning of World War II," communication Center Here Jerry pointed out that another in the 38 square mile area in 1957 was establishment of Anaheim as the hub-communicator center for Orange County Direct Distance Dialing. The manager noted that more than 200 calls a day clear through multi-million dollar toll-cenat 217 North Lemon St. 165,000 Calls Per Day gain of more than 8000 JAck-KEystone and PRospect telephones highlighted the progress the company for the year, he noted. The volume of calls in the range showed a definite upgoo. While 138,000 calls per week were originated here. LEGAL NOTICE (Pub. Anaheim Gazette Feb. 6, 12 and 20, 1958.) BROADWAY CREDIT BUREAU vs. ROBERT H. GONZALEZ & MRS. ROBERT GONZALEZ Number 487 042 MARSHAL'S SALE By virtue of an execution issued out of the Municipal Court of Los Angeles Judicial District, County of Los Angeles, State of California, dated the 30th day of January A.D. 1958, in a certain action wherein BROADWAY CREDIT BUREAU, as Plaintiff, recovered judgment against MRS. ROBERT GONZALEZ aka MRS. HELEN GON-ZALEZ aka HELEN GON-ZALEZ and ROBERT GONZALEZ aka ROBERT H. GONZALEZ as Defendants for the sum of $46,45 total money of the United States, besides costs and interest, etc., on the 10th day of December, 1957. I have levied on the following described property, to-wit: Lot 21 of Tract No. 2287, M.B. 66, Pages 28, 29 and 30 Commonly known as: 2283 Chevy Chase Street, Anaheim, California. Notice is hereby given that on Thursday, the 20th day of March, 1958, at 2:30 o'clock P.M., of that day at Anaheim-Pullerton Municipal Court, 1179 North Los Angeles Street, Anaheim, County of Orange, State of California, I will sell all the right title and interest of said defendants in and to the above described property, at Public Auction, for lawful money, to the highest and best bidder, to satisfy said execution and all costs. Dated a Anaheim, California, the 4th day of February, 1958. HASKELL A. KELLEY, Marshal of the Municipal Court of Anaheim-Pullerton Judicial District, County of Orange, State of California. By E. Hiltscher, Deputy. Free Tickets Here are the names selected to be guests of the Garden Theatre for this week. Take this page with you and free tickets are yours. Free Tickets Here are the names selected to be guests of the Garden Theatre for this week. Take this page with you and free tickets are yours. Mr. and Mrs. John Tappe, 509 Haven Drive. Mr. and Mrs. Donald E. Moore, 400 South Illinois. Mr. and Mrs. Ted R. Williams, 609 South Helena. Mr. and Mrs. E. V. Hughes, 816 N. Clementine. Mr. and Mrs. Glenn R. Allen, 940 Garden. SAN DIEGO—Navy Ens. Edwin J. Evans, son of Mrs. Clara Van Delden of 541 S. Helena St., Anaheim, and husband of the former Miss Jeanne P. Brennan of Seal Beach, Calif., is attending a four-week course in the control of Anti-Aircraft Gun Batteries at the Fleet Gunnery School, San Diego, and was scheduled to graduate Jan. 31. Before entering the Navy in July 1957, he graduated from Long Beach State College. Paying Bills by Check is EASY, MODERN, SAFE So is Opening a CHECKING ACCOUNT at California Bank MEMBER FEDERAL DEPOSIT INSURANCE CORPORATION ANAHEIM OFFICE — 203 E. CENTER STREET