anaheim-gazette 1956-06-14

Anaheim Market Free Prizes, Bargains On Tap for Everyone A real carnival atmosphere will be evident at the opening of the new Market Basket in Anaheim this weekend, say officials of the market firm. Dosens of free prizes, refreshments, entertainment and bargains in all departments are promised by the management during the huge celebration which begins Thursday. The new market will remain open until 10 p.m. Thursday, Friday and Saturday this week. Regular hours thereafter will be 9 a.m. to 9 p.m. every day including Sundays. Free off-street parking is available for 300 cars. Daily prize drawings will be held Thursday and Friday nights at 8 p.m. and Saturday at 3:30 p.m. to award scores of prizes ranging in value up to $50.00, according to the management. A grand prize drawing will take place Friday, June 22, to determine the winners of major prizes including a 14-foot Birchcraft boat complete with a Mark 25 Mercury 18-horsepower motor and Chiles trailer, an O'Keefe & Merritt gas range, a ranch mink scarf and a Zenith 21-inch television set. Refreshments to be served the first three days include ice cream and orange juice. Free orchids will be given to ladies and balloons to children. HARRY H. PRITCHARD Staff of Market Basket 'Mostly' Local Residents Nearly all employees at the new Anaheim Market Basket are local residents, according to an announcement by Neal D. Ramsey, president of the company. This is in keeping with Market Basket's policy of staffing its markets with personnel recruited from the area in which the store is located, Ramsey said. Store supervisors and the comVeteran Staff Will Assure Fast Service Heading the staff of 187 persons who have been assigned to insure rapid, efficient service to the shopping public during opening days, Harry H. Pritchard has been named manager of the Market Basket which opens this weekend at 1221 S. Los Angeles St., Anaheim. Pritchard was grocery department head at the company's Culver City store before being promoted and transferred to the new market. His food career began at the age of 12 when he helped out in his father's store. After several years with other food chains, he settled with Market Basket seven years ago. The new store manager, together with his wife and two children, recently moved to nearby Garden Grove. Born in Los Angeles, he starred in high school track athletics and once held the Western League record for the mile. He spent 21 months in the Marine Corps during the Korean campaign. Assisting the store manager as heads of the various departments are four other nearby residents: Bill West, groceries; Parrel Larson, meat; Harold Cain, produce; and Fred Flowers, sundries. Coincidentally the store manager and four department heads Local Residents Nearly all employees at the new Anaheim Market Basket are local residents, according to an announcement by Neal D. Ramsey, president of the company. This is in keeping with Market Basket's policy of staffing its markets with personnel recruited from the area in which the store is located, Ramsey said. Store supervisors and the company's personnel directors spent several days on the site interviewing and selecting applicants. Those assigned to the new market then were schooled in the company's announced policy of friendly, courteous service and customer satisfaction. New employees were put through an intensive training course under the supervision of experienced personnel. Actual working conditions are duplicated during these training periods. Some employees are assigned as "shopper" and others check them out. All employees participate in stocking shelves so that everybody in the market will be thoroughly familiar with the store's arrangement and location of merchandise. Harry Pritchard, store manager, said this type of training program "deserves most of the credit for the smooth, orderly openings of Market Basket markets and the courteous, competent crews for which the company is noted." You'll save operating costs if you put your home freezer in a cool, dry, well-ventilated place where the motor will not have to run excessively and where heat from the motor can escape easily. If possible, open the freezer just once a day to put in and take out food. Angeles, he starred in high school track athletics and once held the Western League record for the mile. He spent 21 months in the Marine Corps during the Korean campaign. Assisting the store manager as heads of the various departments are four other nearby residents: Bill West, groceries; Farrel Larson, meat; Harold Cain, produce; and Fred Flowers, sundries. Coincidentally the store manager and four department heads each are fathers of two children. Girls lead eight to two—Pritchard and Larson each have a boy and a girl, but West, Flowers and Cain have daughters only. West, who comes from Market Basket in Santa Ana, has spent three and a half years with the company. His family resides in Anaheim and attends the Methodist church. He came to California four years ago from Illinois, where he operated his own market. A veteran of four years in the Army Signal Corps, his hobby is woodworking. Another Anaheim resident, Farrel Larson, will head the meat department. In his third year with Market Basket, his experience with meats includes 10 years with another local food chain and a two-year hitch in the Navy as a meatcutter. He moved to California 15 years ago from Arizona. Harold Cain, with Market Basket six years, makes his home in Fullerton. Originally from Pennsylvania, he has lived in California 11 years. Commuting to Anaheim from another direction will be Fred Flowers, transferred from the company's La Mirada market. He came to California and Market Basket two and one-half years ago from Joplin, Mo. A Mason and a woodworking hob- Market Basket Schedule Of Grand Opening Events THURSDAY, JUNE 14 10:00 a.m.—6:00 p.m. Free Orchids for the ladies. 10:00 a.m.—6:00 p.m. Free Funnair Sundaes, orange juice and Cotton Candy for children. 2:30 p.m.—5:30 p.m. Free pictures taken of kiddies. Drawings for valuable prizes. Winners not required to be present. FRIDAY, JUNE 15 Ven de Kamp Names Mrs. Mogee Manager Appointment of Mrs. Thelma Mogee as manager of the new Van de Kamp’s self service bakery in the new Market Basket 1221 S. Los Angeles St., Anaheim, has been announced by Ted E. Van de Kamp, vice president in charge of real estate and stores for Van de Kamp’s. Mrs. Mogee has been associated with Van de Kamp’s for ten years. A complete line of bakery products will be delivered fresh daily from Van de Kamp’s central baking kitchens just south of Glendale to this newest bakery location. The bakery, located outside the market turnstiles, officially opens Thursday, June 14, and offers the convenience of one-stop shopping in a Market Basket, with the opportunity of buying Van de Kamp’s quality products under the same roof. Today from an initial investment of $200, there are 260 bakery stores, four coffee shops and one super twin-drive-in in Southern California, and Washington. Throughout the enterprising history of Van de Kamp’s the basic principles of cleanliness, quality and freshness, service and value have been faithfully followed, and will be instantly evident in the new Market Basket, Anaheim. Of Grand Opening Events THURSDAY, JUNE 14 10:00 a.m.—6:00 p.m. Free Orchids for the ladies. 10:00 a.m.—6:00 p.m. Free Funfair Sundaees, orange juice and Cotton Candy for children. 2:30 p.m.—5:30 p.m. Free pictures taken of kiddies. Drawings for valuable prizes. Winners not required to be present. FRIDAY, JUNE 15 10:00 a.m.—6:00 p.m. Orchids for the ladies. Funfair Sundaees, orange juice and cotton candy. 2:30 p.m.—5:30 p.m. Free souvenir pictures of kiddies. Printed while you wait. 2:30 p.m.—5:30 p.m. Alibi Terhune, ventriloquist and magician. Highland Bagpipe Band. Two full hours of authentic skirling by one of the Southland’s most colorful musical groups. Household items, bags of groceries and other valuable prizes to be awarded holders of lucky tickets. Winners’ names will be posted in the market. SATURDAY, JUNE 16 9:30 a.m.—5:30 p.m. Calliope music. A nostalgic reminder of the past. 10:00 a.m.—6:00 p.m. Free orchids for the ladies. 10:00 a.m.—6:00 p.m. Free orange juice, cotton candy and Funfair Sundaees for the children. Free kiddle pictures. Valuable prizes, including bags of groceries and household items; to winners whose names are drawn. THURSDAY, JUNE 21 8:00 p.m.—8:00 p.m. Tinkertown Carnival — Free rides and cartoon movies for children. FRIDAY, JUNE 22 8:00 p.m.—8:00 p.m. Tinkertown Carnival. Drawings for four major prizes — a 14-ft. Birchercraft boat complete with Mercury Mark 25 motor and Chiles trailer, an O'Keefe & Merritt gas range, a ranch mink scarf and a Zenith 21-inch TV. SATURDAY, JUNE 23 10:00 a.m.—6:00 p.m. Free Tinkertown rides. SUNDAY, JUNE 24 Tinkertown. Market Basket Opens Veteran Staff Assure Service the staff of 187 persident have been assigned to plid, efficient service to being public during openHarry H. Pritchard has need manager of the Markket which opens this at 1221 S. Los Angeles heim. rd was grocery departd at the company's Culstore before being proand transferred to the ket. His food career benege of 12 when he att in his father's store. Several years with other new store manager, towith his wife and two recently moved to nearn Grove. Born in Los he starred in high back athletics and once Western League record le. He spent 21 months marine Corps during the cmpaign. bylist, he served in Europe with the field artillery during World War II. The even, low temperatures, required to keep foods at peak flavor and freshness are maintained by thermostat controls at Market Basket. Special Hours For Opening Special hours to accommodate the thousands of visitors expepected during the opening days of the new Market Basket have been announced. The store at 1221 S. Los Angeles St., Anaheim, will be open from 9 a.m. to 10 p.m. Thursday, Friday and Saturday. Regular hours of 9 a.m. to 9 p.m. each day will be observed Sunday and thereafter. Super Photo Service One-day photo finishing will be among the services offered by the new Anaheim Market Basket, according to Fred Flowers, sundries department head. Films will be picked up at the store each day for processing by expert photo finishers and negatives and prints delivered the following day. Rides Next Week For Small Fry Youngsters who accompany their parents to Market Basket next weekend are in for a gala treat. The company has engaged five of the famous Tinkertown Kiddie Rides and a cartoon theater to entertain small fry Thursday, Friday, Saturday and Sunday, June 21 through 24. Rides will be given from 3:00 to 8:00 Thursday and Friday, 10 a.m. to 6 p.m. Saturday, and 12:30 to 6:30 p.m. Sunday. All rides are free and the market management extends a cordial invitation to parents to bring their youngsters with them when they visit the store next weekend. Candies will burn more evenly and will not drip if they have been chilled in the refrigerator for 24 hours before using. Count on three to four servings per pound of canned ham when you are offering it to a crowd. Market Basket Market Basket PRICES EFFECTIVE THURSDAY, FRIDAY, SATURDAY & SUNDAY, JUNE 14, 15, 16 and 17, AT STORES LISTED BELOW We Reserve the Right to Limit Quantities PETROV VODKA DISTILLED FROM 100% GRAIN NEUTRAL SPIRITS 4/5 QUART $289 LANSDOWNE RESERVE WHISKEY BLENDED 80 PROOF 4/5 QUART $298 CRYSTAL SPRINGS GIN DISTILLED LONDON DRY 4/5 QUART $289 JIM BEAM KENTUCKY STRAIGHT BOURBON WHISKEY, 86 PROOF, 4/5 QUART $469 OLD MILL STREAM STRAIGHT KENTUCKY SOUR MASH BOURBON, 4 YRS. OLD. 4/5 QUART DURST EASTERN BEER PON PARANDA PUM JIM BEAM KENTUCKY STRAIGHT BOURBON WHISKEY, 86 PROOF, 4/5 QUART OLD MILL STREAM STRAIGHT KENTUCKY SOUR MASH BOURBON, 4 YRS. OLD. 4/5 QUART RON PARANDA RUM 9-YR.-OLD VIRGIN ISLAND RUM 86 PROOF, LIGHT OR DARK. 4/5 QT. FOUR ROSES BOURBON OVER 10 STRAIGHT BOURBONS IN ONE! 86 PROOF, 4/5 QUART $469 $339 $329 $499 DURST EASTERN BEER 6 12-OZ. CANS 81¢ CASE OF 24 CANS, $3.15 PETER DAWSON SPECIAL SCOTCH WHISKEY 86.8 Proof 4/5 Quart $549 PAUL MASSON WINES RICH RUBY PORT, GOLDEN SHERRY, PALE DRY SHERRY, MUSCATEL 4/5 Quert $139 NOWI TREY GILBEY'S VODKA MADE FROM 100% GRAIN NEUTRAL SPIRITS, 80 Proof 4/5 Quart $424 ENCANTO SWEET DESSERT WINES 4/5 QT. KNICKERBOCKE BANKERS BOND SMIRNOFF VODD TRIBUNO VERMILION BACARDI RUM MOGEN DAVID WINE Market A ANAHEIM LOS ANGELES ST. & BAIL RD. FULLERTON COMMONWEALTH & NICHOLAS Rapid Growth Noted Widely recognized as one of America's fastest-growing food retailers, Market Basket began with one store in 1930 in Pasadena. From that one store with its six employees, Market Basket has become a chain of 35 super markets, with a payroll of about 1900 people. Within two years after the founding, Market Basket had opened seven more stores, attesting to the popularity of the firm's policy of good food at low prices. Originally confined to the sale of grocery items, the company introduced a department of health aids, toiletries and sundries in 1933. Six years later it purchased the fruits and vegetables departments which were formerly run as a concession. Not long after, meat sections of the stores were brought under the management of Market Basket. Meanwhile, company officials realized that a large central warehouse and office could more efficiently supply the increasing number of stores, and for that purpose constructed quarters on Arroyo Parkway. In 1948 the pressure of expansion forced a second move, this time to a 12-acre site on Eastern Ave. near Slauson. A produce warehouse was built that year in the heart of the Los Angeles produce market district. With completion of a new central office building scheduled this year, service facilities of the company will include warehouses for groceries and produce and a large delicatessen kitchen which began operation last year. Founded as a partnership, Market Basket in 1938 filed articles of incorporation with all stock being held by company employees. All stock continued to be held within the company until 1945 when revised articles of incorporation were filed and stock made available to the public. Today, the company is owned by about 3500 stockholders, mostly Southern Californians. Throughout its history there has been little change in the management of Market Basket. Neal D. Ramsey, who has been president of the company since 1946, started as a store manager within a few months after the founding of the company. Many of the people who worked in the first stores are still numbered among the company's employees and practically every store manager and supervisor in the organization began as a box boy or clerk. The "Stemwinders", composed of persons employed for 15 years or more by Market Basket, now numbers 47 persons. OPENING! LIQUORS We Carry a Wide Selection of Fine imported and Domestic Wines and Liquors KENTUCKY BRED 86 PROOF STRAIGHT KENTUCKY Bourbon Whiskey 4/5 QT. $475 NELSON RESERVE KENTUCKY STRAIGHT BOURBON WHISKEY 86 PROOF, EVERY DROP CHARCOAL FILTERED. 4 YEARS OLD. 4/5 QUART $369 KENTUCKY STRAIGHT BOURBON WHISKEY 86 PROOF, EVERY DROP CHARCOAL FILTERED. 4 YEARS OLD. 4/5 QUART $3'69 Seagram's 7 Crown BLENDED WHISKEY 86.8 PROOF 4/5 QUART $4'69 EARLY TIMES STRAIGHT KENTUCKY BOURBON WHISKEY, 86 PROOF, 4/5 QUART $4'99 ICKERBOCKER BEER Extra Light, Choice Lager Case of 24 Cans, $3.49 6 12-OZ. CANS 89¢ INKERS BOND 100 Proof, Bottled in Bond Bourbon Whiskey. 6 Years Old 4/5 Quart $3'79 HIRNOFF VODKA Made of 100% Grain Neutral Spirits. 80 Proof. 4/5 Quart $4'24 IBUNO VERMOUTH Sweet or Dry. 4/5 Quart $1'19 CARDI RUM Puerto Rican, Light or Dark, 86 Proof. 4/5 Quart $4'44 GEN DAVID WINE Malage Concord Kosher Wine. 4/5 Quart $1'19 et Basket FULLERTON COMMONWEALTH & NICHOLAS SANTA ANA 17TH ST. & FLOWER