anaheim-gazette 1950-12-04

A local merchant called our attention to an advertisement of a new television shop which featured this attack line: "Where television is a business . . . not a sideline". Catch lines and slogans have always held a fascination for this writer. It's sort of illuminating to take them apart and examine them. In this instance one must assume the purpose of the attack line is to induce the television purchaser to wander away from local furniture and appliance stores because they aren't much interested in television, anyway. But, believe it or not, it isn't prices. Naturally, all merchants strive for these. But, to get back to that side-line business. Take television. The furniture or appliance dealer not only offers television but he carries other essential lines of household goods which the buyer will need now—or later. Apparently, shoppers now-a-days like one-stop services. Once they buy an expensive television set or other item of furniture they have become personally acquainted with the merchant. If his goods are up to snuff the buyer feels safe in investing in the merchant's other lines. WASHINGTON — Sometimes we think Washington has a hard time catching its breath between wars around the corner from where I live is an old barrack, built in house northern nurses during the Civil War. Built hastily, it was be torn down after the Civil War but the city grew, housing space was scarce. It is still there, vamped, cut up into apartment . . . down New York and Maryland aves., are other barracillis buildings built during World War I, also to have been torn down afterward. Again the city grew office space was scarce. The oulings are still there—ugly, cold in winter, hot in summer, shremnants of war . . . behind the White House, along the Lincoln Memorial reflecting pool in Potomac Park are more temporary buildings built during World War II, again supposed to be torn down thereafter. They are still there, scarring the landscape like the scars of war . . . Now, with the news from Korea—more government expansion, more broken homes, more ruined lives, more war. Washington is a paradoxical place in wartime. On the surface nobody is ruffled, nobody seems to give a hang . . . Harry Truman has about the same list of coller many from Missouri—Judge Bennett Clark, formerly of St. Louis Bill Boyle of Kansas City, Congressman Bolling of Kansas City Douglas Fairbanks of Hollywood Catch lines and slogans have always held a fascination for this writer. It's sort of illuminating to take them apart and examine them. In this instance one must assume the purpose of the attack line is to induce the television purchaser to wander away from local furniture and appliance stores because they aren't much interested in television, anyway. But, believe it or not, it isn't that simple. In cities the size of Anaheim the retail specialist has a hard row to hoe. The retail buying trend today is toward group services and super-services—and a place to park your car. A retail specialist offers only one product, one service. If he's good, he's here to stay. If he isn't good . . . Yet, the shopper seems to prefer services grouped together; super grocery markets, drug stores, department stores, etc. Even some specialists often offer a wide range of goods or services. The small newspaper should not only offer news and advertising, but printing, photoengraving, photostat and photographic services. The modern "children's shop" has items from the cradle through high school with a line of toys, children's furniture—and, the movies are even considering offering a "line" of television programs in theaters. To assume that furniture and appliance merchants cannot offer personal service on their "side-line" items, such as television, is a fallacy: Their radio and television services always receive top attention. They are good competitors or they don't survive—and successful competing lies in offering courteous attention with the right goods, services, and not only offers television but he carries other essential lines of household goods which the buyer will need now—or later. Apparently, shoppers nowadays like one-stop services. Once they buy an expensive television set or other item of furniture they have become personally acquainted with the merchant. If his goods are up to snuff the buyer feels safe in investing in the merchant's other lines. The buyer, himself, has established friendship, value, and confidence—perhaps credit—in regard to many necessary items. And, all in one store. The buyer, as they say in the military, has "grouped" or "consolidated his lines." The merchant who establishes himself in several lines of goods: chairs, television, beds, refrigerators, stoves, appliances, rugs, clocks, or whatever, is likely to be your more stable merchant. Take television again. It's no secret that the recent disturbance over color television for a while hurt the sales of TV everywhere. People simply thought they should hold up buying a TV set until they could get one of those color-receiving jobs. Well, figure out for yourself the difference in the magnitude of the problem faced by the TV specialist and the departmentalized merchant. The whims of the public are a real business factor, don't kid yourself that they are not. Consequently, there is much more than meets the eye in the attack line: "Where television is a business ... not a sideline." Maybe that is the nature of present day advertising or exploitation. But, don't ever sell yourself short on such lines. IN THE DAYS OF LONG AGO From the Files of the Anaheim Gazette By MRS. HENRY KUCHEL 75 Years Ago The wet weather has now continued for three weeks, and has Night.' As Burns' poem "The Cotter's Saturday Night," is among the best known of his prothe news from Korea—more government expansion, more broken homes, more ruined lives, more war. Washington is a paradoxical place in wartime. On the surface nobody is ruffled, nobody seems to give a hang . . . Harry Truman has about the same list of colleagues many from Missouri—Judge Bernett Clark, formerly of St. Louis Bill Boyle of Kansas City, Congressman Bolling of Kansas City, Douglas Fairbanks of Hollywood Alaskan Delegate Barlett, not of Kansas City; the Savings and Loan Association of Kansas City; his friend, Perle Mesta of Oklahoma and Luxembourg; John Bierwirth, who distills Old Granddad, Old Taylor, Mt. Vernon, Old Overholt and other noted wishkies. Dr. F. W. Olson of Kansas City Mrs. India Edwards of the Democratic National Committee . . . General Bradley and the Joint Chiefs of Staff also call, but not as frequently as the folks from Kansas City . . . the president is a worried man, but outwardly he doesn't show it . . . he gives the impression of a man who waits for problems to come to him, no one who reaches out to solve questions before they become problems. Along sleepy F st.—not far from the White House, police bandished cars and pedestrians. The president was dining out—at the swank 1925 F. Street Club . . Jokester George Allen was there also "call me madam" Perl Mesta; Senator Tydings, not glum over his defeat in Maryland; millionaire tectotaler Bob Kerr of Oklahoma, whose natural-gas bill Truman vetoed; glamorous Madame Cafritz; Col. Bob Guggenheim; amiable Leslie Biffle . . songbird Rosalind Courtwright sang for the president, despite the fact that her pianist was belatedly barred by the Secret Service and sent back to New York. (His wife once wrote for the Daily Worker. Eddie MacIntyre, pianist for NBC had to pinch hit at the last minute, but the president helped out by playing the piano too . . folks lined F st., when the president went home at 11 p.m. During the long years of the Roosevelt administration the president didn't go out to dinner, so they were curious . . newsmen, also curious, also waited. One asked the president: "what do you think of the Korean situation?" "I don’t think." IN THE DAYS OF LONG AGO From the Files of the Anaheim Gazette By MRS. HENRY KUCHEL 75 Years Ago The wet weather has now continued for three weeks, and has brought about 8 inches of rain, making this the wettest November since 1849. The entire state has been soaked, and never at this season within memory of the oldest residents have prospects been better than now for pasture and agriculture on the southern coast. There has been no cold or frost to check the growth of vegetation. The supply of snow on the Sierra Nevada is above that ever observed before in November. The "Kern County Courier" observes that the rains in the valley followed by snows on the mountains have brought the sheep men down to the plains. In consequence we have not less than one hundred thousand sheep feeding south of here. Most of them belong to Frenchman who come from Los Angeles and the Mahache Meadows every winter. The "Alta" of last Sunday has something to say about Scotch bagpipes—says they are a cross between a pig in a poke and a crowd of hungry Sacramento mosquitoes. The Alta man's knowledge of Scotch bagpipes is about on a par with his knowledge of Scotch poetry. We remember reading an affecting editorial in that paper in which reference was made to "a beautiful poem by Mr. Cotter, entitled 'Saturday Night'." As Burns' poem "The Cotter's Saturday Night," is among the best known of his productions, it is reasonable to infer that the Alta man is not posted on Scotch poetry. And it is entirely probable that he never heard the music of the bagpipes; or if he has, he must have been too near the performance. It is best to be some distance away—say about five miles. 50 Years Ago Mr. Pierotti, one of the best informed directors of the water company, places the damages sustained by the company as a result of the filling of the ditches by the late storm at between $2000 and $3000. It will take a month in Mr. Pierotti's opinion to repair the damages and have the water running. Isaa Lyon came down from Los Angeles on Wednesday evening. That night the railroad tracks were washed out. On Friday he hired a rig and in company of a couple of commercial travelers, anxious to return to Los Angeles, drove home. Paul A. Derge left yesterday afternoon for Horicon, Wis., in response to a telegram bearing news of the critical illness of his father. He will be away perhaps three weeks. During his absence Eddie MacIntyre, pianist for NBC had to pinch hit at the last minute, but the president helped out by playing the piano too... folks lined F st., when the president went home at 11 p.m. During the long years of the Roosevelt administration the president didn't go out to dinner, so they were curious ... newsmen, also curious, also waited. One asked the president: "what do you think of the Korean situation?" "I don't think," he snapped, and entered his car. Flash bulbs clutter the carpets of the State Department. Klee lights, newsreel cameras are focused on a desk in front of Dean Acheson's office. He is making a speech ... The Secretary of State Mr. Clark of Whittier will have charge of his drug store. 25 Years Ago There is a strong possibility that the Anaheim cemetery, where rest the bones of the Pioneers of Anaheim and all northern Orange county, will soon be reclaimed from its present haphazard condition and placed under the perpetual care system. Petitions are in circulation asking the supervisors to form a district and levy a tax for the perpetual care of this last resting place of our forebears. F.M. Eden, superintendent of the cemetery states that more than the necessary 50 signers have put their names on the petition. The Anaheim cemetery is one of the oldest burying grounds in Orange county and contains the remains of some of the county's earliest pioneers. It was organized May 26, 1866, when Orange county was still a portion of Los Angeles county. WASHINGTON — Sometimes Washington has a hard time breathing between wars and the corner from where an old barrack, built to northern nurses during the war. Built hastily, it was down after the Civil War, city grew, housing space force. It is still there, cut up into apartments in New York and Mary-les., are other barracks like its built during World War II to have been torn down. Again the city grew, peace was scarce. The ouild still there—ugly, cold, hot in summer, the wars of war... behind the house, along the Lincoln Reflecting pool in Potomark are more temporary its built during World War II supposed to be torn hereafter. They are still harring the landscape like wars of war... Now, with wars from Korea—more government expansion, more broken more ruined lives, moreington is a paradoxical wartime. On the surface this ruffled, nobody seems hang... Harry Truman got the same list of collers, from Missouri—Judge Benark, formerly of St. Louis, ville of Kansas City, Conn. Bolling of Kansas City. GIVING US THE BIRD PEACE ON MY TERMS ONLY RUSSIA looks tired, discouraged, his voice sounds beaten. The pep is gone. He reads the lines, but there no omph behind the words... before making the speech he has to stage a dress rehearsal for the newsreels, for the stills, then for the radio... previously Acheson appeared privately before Senate solons—like a professor before a blackboard. Meticulous, patient, almost too precise, he explained: "There is a good deal of evidence that the main target of Soviet domination is still Europe. The intention may be job so divert and weaken the U.N. forces in Korea that the strengthening of the Atlantic Pact nations may be neglected. If that is allowed to occur, then cominform armies may overrun Europe." Senator "Long Tom" Connally of Texas let his cigar go out. Wisconsin's Alex Wiley chewed his nervously without lighting it. Lights burn late in the Pentagon these days. Lights also burn in the State Department. They even burn late in the embassies... clerks and stenographers forget to begin powdering their noses at 4:25 every afternoon in the Army and Navy Departments... up on Capitol Hill, Republican Senators Wherry and McCarthy show their teeth in the direction of the White House, growl that General MacArthur is not to be fired... maybe this is an attack to prepare for defense. Maybe the Senators have heard the real facts regarding MacArthur's polite ignoring of Washington instructions to keep away from the Chinese dams on the Yalu, to maintain a 40-mile neutrality zone along the Manchurian border. get plenty concerned a week ago when I found that, for the first time in my 51 Novembers, I wasn't snapping back the way I should—that the ever-lovin' elastic wasn't there any more. A few years ago I would have been yelling for tiffin and telephone before the anesthetic wore off, but today, three weeks after the patch-up job, I've still got a headful of fog and a skinful of ache. The decision to say good-bye to my by-line has been a tough one to make. For almost five years now this column has provided most of the fun and focus of my life, and emotionally it has meant more to me than anything I ever tackled. I've watched it grow from a paid ad in a New York daily to a feature syndicated in more than 2,000 papers (counting weeklies), and naturally an old show-off like me doesn't like to leave the stage with that big an audience in the house. But if it has to be a choice between hoopla and hypertension, I guess I know which side my bed is buttered on. Before stashing my typewriter away, however, I'd like to give out with a few thank-you's to the gentlemen of the press who have put up with my verbal vagaries for the past fifty-odd months. First, foremost and fulsomely, I want to express my gratitude to John Wheeler, bossman of The Bell Syndicate, who wet-nursed this column from a foible to a feature. Second, I'd like to say much obliged to the Dominion News Bureau which handled the Canadian distribution. Ditto, Editors' Press which—Heaven only knows—translated my pop-eyed prose into Spanish and Portuguese or the Latin American trade. And double Oblong View FROM AN EGG-SHAPED BY WALDO HUNTER (The Poor Man's Drew Pea) WHAT WOULD YOU done? The other day my year-old boy came home kindergarten with this note to his Hopalong Cassidy "Dear Parents: "The Elementary P-TA Rag Drive will start on Friday, Dec. 1 and end on Friday, Dec. 8. Rags turned in after Dec. 8 will not be counted for prizes. Children turning in 8 bags will receive 10 BABY CHICKS, turning in 3 bags will receive cream. "Animals are not allowable the School Busses, so will aents of winners of the chicks please make aments for children to buy box with a lid to school and ents please pick up the chicks on Wednesday Aftec Dec. 13." Sincerely, Mrs. * * * Ch The next day, my boy took following note to school: "Note to Teacher: "No disrespect is meant but I feel constrained to you that I am sending my school to learn the rudimentary language." I may feel differently about it one of these days, but as of this writing—propped up in bed and with a magnum of morphine sloshing around in my veins—I've about made up my mind to stop writing this column. For the past year my doctor has been waving blood counts and cardiograms at me, hinting that all work and no play makes Jack a dead boy. He's been telling me that I no longer had the bounce to cope with all the chores and deadlines breathing down my neck—that the day was past when I could dance at half a dozen weddings simultaneously. Up to now I haven't paid him much mind, but my current bout with the miseries has finally brought me around to his way of thinking. And it isn't because the operation I recently underwent was such a much—matter of fact it was pretty much run of the scalpel and, outside of the pain involved, nothing to be too concerned about. But I began to O. WILLARD FRIEBERG, S. F. American Trust Co., official—"A critical need in this country is an honest dollar—one which repays the long-term saver in the same kind of money he invested." Most of all, though, I want to thank the dear hearts and gentle people who now and then have made room for me at their breakfast and dinner tables. I doubt if I've left any deep or consequential thoughts in their minds, but if my popcorn polemics have occasionally taken their minds off their jim-jams, it's worth all the trouble and typewriter ribbon. And now, as the sun sinks in the west and the nurse shoves a thermometer in my face, I reluctantly say farewell to the lovely land of Green Eyeshades and Printer's Ink. It's been a real nice clambake—and—who knows—maybe we'll bump into each other again. (Copyright, 1950, by Billy Rose) (Distributed by The Bell Syndicate, Inc.). The next day, my boy to follow note to school: "Note to Teacher: "No disrespect is meant but I feel constrained to you that I am sending my school to learn the rudimentary public education. I find it difficult to see acting as an agent for raggers will further that end. Furthermore, offhand think of nothing more conjoined domestic chaos than the tion of 10 baby chicks to ready strained household now have a vicious dog feeds largely off milkmeal occasional house- to-house dlers and wandering mend a slinking cat which has his life's goal the murder of two parakeets; a voracious and a collection of assorted creatures. "The addition of 10 chicks to this array would you can surely see, create rather precarious imbalances an already complicated situation. "And furthermore, I find well nigh impossible to lose stray rag around the premises car-polishing purposes, let me send to the public school. "Like all of us, I am hit all sides for donations toitable causes: CommuChest, Red Cross, ChriSeals, Easter Seals, MaraDimes, and all the others." "It seems to me that the schools should stay within Dear Santa Claus... I am writing this letter for my little girl, Carol, as she cannot write. Carol would like you to bring her a doll house with furniture and a baby doll. She says she has been a good girl. Mrs. Johnson 11112 Palm Lane Dear Santa Claus: For Christmas Judy wants a 2 wheeled bike, a toy gasoline station, an electric iron, a big doll that crys & opens & closes her eyes, and a baby buggy. Loretta wants a set of dishes, a baby that wets, crys & says "mama", an electric iron, a stove, a waffle iron, and a tricycle. We are giving you grandma's address since we will be at her home on Christmas. Judy & Loretta Athy 9772 S. Webster Dear Santa Claus, I would like a big doll for Christmas, a doll like Happyline only a boy doll. And too, I would like a doll that could cry, wet, and that I could give a bath to. Or Fairy Tale Books (Walt Disney). Or a game. And that would make a very happy Christmas. some stockings, a cowgirl suit, a Real baton, slippers and a mouse for Mike, pajamas, checkers, some ballet slippers, and some books. Carol Ann Murray Dear Santa Claus, I would like to have these things for Christmas: A cowboy suit, a fire engine, a airplane, some cars, some stockings, shorts, some trains, slippers, rainboots. Tommy Murray Traffic Accidents Continued from Page 1 miles south of Irvine Saturday night and crashed broadside against the head-end of a car driven by John W. Vogel, 42, of Duarte. Both drivers and two Marines with Lambdon—Pfc. Thomas C. Hayes, 21, Camp Pendleton, and William L. Spear, 20, San Diego, received major injuries. Vogel was taken to Santa Ana Community hospital, the three Marines to El Toro. Corp. Victor Mercado, 41, Marine living in Santa Ana, received major injuries when his car collided with a car of Frank G. Umholtz, 19, Long Beach high school student, Saturday night on Westminster. Mercado was taken to El Toro. Dear Santa Claus, I would like a big doll for Christmas, a doll like Happyline only a boy doll. And too, I would like a doll that could cry, wet, and that I could give a bath to. Or Fairy Tale Books (Walt Disney). Or a game. And that would make a very happy Christmas because Dad bought a TV set. Cathie Morris Age 9 daughter of Mr. and Mrs. Arval Morris, 1400 E. Santa Ana st. Dear Santa Claus: I would like to have these things for Christmas: Raincoat, a Brownie suit, some dress and realm and leave charity to charitable organizations. "Just teach my boy to talk plainer, teach him the mechanics of drawing, writing, reading and counting. But don't send him out on rag-collecting details." Seven were injured, two seriously, in a crash late Sunday afternoon on Manchester blvd. near the Los Angeles county line at Buena Park. Eugene R. Lentz, 38, Temple City, was the driver of a car which collided with an auto of Franklin Elliott, 52, Norco. The collision injured both drivers and Rosemary Lentz, 38, and Mary C. Elhott, 72. Both women were seriously hurt. Also receiving minor injuries were the three Lentz children, Ronald, 14, Jeanette, 12, and James, 11. The two women were hospitalized in Fullerton. Injured in other county accidents were Damon Villareal, 19, Santa Ana. SLICE OF HAM Sincerely, Mrs. * * * Chairman The next day, my boy took the following note to school: Note to Teacher: No disrespect is meant by this, I feel constrained to advise that I am sending my boy to school to learn the rudiments of public education. I find it difficult to see how acting as an agent for rag pickers will further that end. Furthermore, offhand I can think of nothing more conducive to domestic chaos than the addition of 10 baby chicks to an ally strained household. We have a vicious dog which largely off milkmen and professional house-to-house pedals and wandering mendicants; linking cat which has set as life's goal the murder of our parakeets; a voracious duck, a collection of assorted turkeys. "The addition of 10 baby chicks to this array would, as you can surely see, create another precarious imbalance in already complicated strucure. And furthermore, I find it all nigh impossible to locate a baby rag around the premises for polishing purposes, let alone send to the public schools. "Like all of us, I am hit from sides for donations to charitable causes: Communitynest, Red Cross, Christmas Gifts, Easter Seals, March of Times, and all the others. It seems to me that the public schools should stay within their BACK IN LINE, BUCKLEY!" MODEST MAIDENS Trademark Registered U.S. Patent Office HE'S ON THE THIRD STRING AND MARY HAS THE WHOLE STRING TIED AROUND HER LITTLE FINGER!!