anaheim-gazette 1950-11-02

When a food market celebrates its anniversary by marking down quality meat as much as 14 cents per pound, it is something to shout about, and that is just what Alpha Beta Markets have done to celebrate 40 years of service to the Southland. I was in the west side Alpha Beta store yesterday as the sale started and saw Barney Rold, meat market manager, put those low, low price tags on the juicy red meat in the case. The center cut pot roast caught my eye because it was so squarely cut with so little bone or fat. The rib steaks were cut from the small end of the prime rib, an excellent way to serve this favorite part of the beef to a small family or to a larger one on the day your cooking time is limited. As usual, I could not resist buttonholing the boss for a story. Barney tells me that meat comes almost daily to the two Anaheim Alpha Beta Markets from their packing house in Huntington Beach. Steers are scientifically fattened for top flavor on 3600 acres of pasture land in Santa Ana Canyon. Because Alpha Beta is in the most business right from to buy another this week. Pork continues to be plentiful and a good buy whether it be a roast, chop or spare rib. To accompany your meat course, there is a surprising assortment of squash on the market. Choose among banana, hubbard, summer, zucchini or chyote. A chyote resembles a big green pear but is a very tasty version of squash. If you have never tackled a chyote, peel and slice it, and simmer slowly until tender. Ahy-body have a special recipe using chyote? It grows in Anaheim gardens and deserves more notice than it gets. A pan-ready fryer sounds good to me. Fresh local chickens have helped build a business for the Day and Night Market at the corner of Lincoln and Stanton. You can depend on them. I have raved about Day and Night hamburger before—a superior product and definitely a good buy. I always save the dessert till last even when doing my weekly shopping. Could not choose between pie and cake so I bought them both at Hadley's Bakery. Fruit pies are all made from the fresh frozen fruit at Hadley's and As usual, I could not resist buttonholing the boss for a story. Barney tells me that meat comes almost daily to the two Anaheim Alpha Beta Markets from their packing house in Huntington Beach. Steers are scientifically fattened for top flavor on 3000 acres of pasture land in Santa Ana Canyon. Because Alpha Beta is in the meat business right from the producer to the consumer, it is an economical process and the economy is passed on to the housewife as she buys Alpha Beta meat. If you have a deep freeze, you will be interested to know that you can buy a half or a quarter of beef at either of the two Anaheim Alpha Beta Markets at packing house prices. The butchers will cut and wrap it as you like. There is no charge for cutting, just a small charge to cover the wrapping involved. Alpha Beta's big anniversary sale will continue for the next 10 days. With the holidays so close at hand, it is a good opportunity to stock up on pumpkin, mince meat, cranberry sauce and the like. Look for cans bearing the "Food Club" brand. Food bearing this label is packed by a cooperative organization in which the workers share in the profits and so are right on their toes through every operation. "Food Club" workers go from harvest to harvest throughout the country in order to pack only the choicest fruits and vegetables at the highest peak of perfection. The "Food Club" label on canned goods at Alpha Beta stores means top quality at a low price. A new shipment of candied fruits is just being unpacked at Safeway; a timely reminder that it is just about fruit cake time once more. You can buy these candied fruits separately in budget packs or in packages containing mixed and chopped fruits. Combine them with Safeway's fresh fall nuts for all sorts of treats from the kitchen. And speaking of Safeway, when I had a guest at dinner one night last week, I served one of Safeway's sirloin stegaks. There were three generous servings at a cost of $1.30 and was that steak delicious! I have orders from hubby helped build a business for the Day and Night Market at the corner of Lincoln and Stanton. You can depend on them. I have raved about Day and Night hamburger before—a superior product and definitely a good buy. I always save the dessert till last even when doing my weekly shopping. Could not choose between pie and cake so I bought them both at Hadley's Bakery. Fruit pies are all made from the fresh frozen fruit at Hadley's and there is no charge or deposit on the tins that come with them. The cake that won me was a high snowy white angel food. Made predominately of eggs, they are easy on the waist line and a nutritious sweet for the kiddies. District Chest Meeting Held Royal Marten, 9761 S. Western ave., chairman of the Community Chest for four districts, Los Alamitos, Centralia, Cypress and Stanton presented Mrs. Robert Marvin from the Anaheim high school district Community Chest office as speaker at the Savanna school auditorium Monday night. Plans were formulated for organizations within these areas, after which Arthur Nieblas, teacher at the Stanton school, showed movies describing the activities of the chest agencies and workers in different territories. Mmes. Louise Marten and T. W. Clark, co-chairmen for Stanton were present. The workers from this area were: Mmes. H. C. Klein, King Rutledge, Frances L. Yater, Charles Rube, Marjorie McBratney, George E. Kitchens, Jr., George Poplowski, L. M. Wolter, Anthony Parra, Florence P. Black. Co-chairmen from Los Alamitos are Mmes. Herbert Proctor and Esther Mehren. Mmes. Theron J. Purdy and H. A. Kelley are Cypress co-chairman assisted by Mmes. J. Penkunas, N. R. Chapman, Leo K. Smith, Virginia Seclia, Robert Stumpf, Harry Ross, Philip McLaughlin, Jr., Emily L. Fernandez and Messrs. Haskell A. Kelley and James Broadbelt. In charge of Centralia are Mmes. C. L. Wicker and P. D. Brady assisted by Mrs. Thomas Brady. Supt. Wayne L. Butterbaugh of the Savanna school district is chairman of Community Chest day for the schools on Nov. 8. A Complete Line of Bakery Products for All Occasions All kinds of PIES cach 49¢ Our pies are quality baked ... every member of the family will enjoy them. They are made of the very best ingredients. And, you take the pies home in tins, which are free. BREAKFAST Served from 6 a.m. You’ll be delighted with our coffee! LUNCH Served from 11 a.m. Try our Salads—Tuna, Lobster, Stuffed Tomato, Fresh Fruits, Etc. Hadley’s Bakery and FOUNTAIN 101 W. CENTER at LOS ANGELES ST. ANAHEIM ALPHA BETA'S CRISCO THREE-POUND CAN 85¢ ARMOUR'S TREET 37¢ 12-OZ. CAN OCEAN SPRAY CRANBERRY SAUCE 40th BIRTHDAY ALPHA BETA MEATS DIRECT FROM OUR OWN PACKING HOUSE ALPHA BETA GRADED BEEF ROASTS • CHUCK • 7-BONE • BLADE ALPHA BETA GRADED BEEF RIB STEAKS KINGAN'S HICKORY SMOKED SUGAR CURED HAMS WHOLE OR SHANK HALF 37 12-OZ. CAN OCEAN SPRAY CRANBERRY SAUCE 2 NO. 303 CANS 29¢ RENOWN APRICOTS WHOLE No. 2½ CAN 19¢ SUPREMA RED • SOUR • PITTED CHERRIES No. 2 CAN 19¢ ROSETTA FREESTONE PEACHES NO. 2½ CAN 19¢ EL MORRO SLICED PINEAPPLE NO. 2 CAN 19¢ RIDGE JUICE ROASTS ALPHA BETA GRADED BEEF RIB STEAKS KINGAN'S HICKORY SMOKED SUGAR CURED HAMS WHOLE OR SHANK HALF MORRELL'S PRIDE "FIRST GRADES" SLICED BACON POUND CELLO PKG. OVEN-READY EVISCERATED TOM TURKEYS BUY NOW FOR THANKSGIVING SUNRICH SOLID PACK PUMPKIN 3 No. 2½ CAN 25¢ NONE SUCH MINCE MEAT 9 OZ. PKG. 17¢ Farm Fresh! FRUITS & VEGETABLES SELECTED • U. S. NO. 1 IDAHO RUSSETS $1.89 SACK 10 LBS. 19¢ FROM WASHINGTON • JUNIOR SIZE JONATHAN APPLES $1.69 BOX 6 LBS. 25¢ CAPE COD • POUND CELLO PACKAGE CRANBERRIES 15¢ WATSONVILLE'S FINEST APPLES TON PIPPINS $1.59 BOX 6 LBS. 25¢ EL MORNING SLICED PINEAPPLE NO.2 CAN 19¢ GOLD RIDGE APPLESAUCE NO.2 CAN 15¢ DAINTY MIX FRUIT COCKTAIL No.2½ CAN 25¢ FOOD CLUB COFFEE RIP OR EG. GRIND CAN 79¢ FROM WASHINGTON • JUNIOR SIZE JONATHAN APPLES $1.69 BOX 6 LBS. 25¢ CAPE COD • POUND CELLO PACKAGE CRANBERRIES 15¢ WATSONVILLE'S FINEST APPLES $1.59 BOX 6 LBS. 25¢ NEWTON PIPPINS 3 LARGE FRESH BUNCHES CARROTS•BEETS•TURNIPS•RADISHES•SPINACH•GR.ONIONS•MILSTARD BUNCH VEGETABLES FROM ALPHA BETA'S OWN DELICATESSEN SANDWICH 12 OZ. CUP 25¢ SPREAD MACARONI 15 OZ. CUP 19¢ SALAD WISCONSIN MILD CHEDDAR lb. 49¢ WISCONSIN LONGHORN lb. 49¢ LIVER SAUSAGE lb. 39¢ Sale! NOVEMBER 1st thru 11th MEAT & PRODUCE PRICES EFFECTIVE NOV. 1•2•3•4 You Are Invited To Help Us Celebrate BIRTHDAY 406 E. Center - Anaheim - 510 W. Center St. Apple Parking Space 317 N. Spadra Hd. - Fullerton "These prices Are Effective in All Alpha Beta Food Markets" DAY SALE! FOOD CLUB SUGAR PEAS 15c No. 303 CAN JOIN IN CELEBRATING WITH US OUR 40TH YEAR OF CONTINUOUS SERVICE TO SOUTHERN CALIFORNIA 22 MODERN STORES To Serve You! 3 NEW STORES NOW IN CONSTRUCTION MEATS ACKING HOUSE 53c LB. 69c LB. AMS WHOLE OR SHANK HALF 49c LB. FANCY • COLORED MARGARINE QUARTERED POUND CARTON 24c 53c LB. 69c LB. WHOLE OR SHANK HALF 49c LB. POUND CELLO PKG. 49c LB. BUY NOW OR THANKSGIVING 49c LB. CONCENTRATED ORANGE JUICE 19c 6 OZ. CAN MAKES 24 OZS. FROZEN PEAS POUND PKG. 19c SMALL LIMAS POUND PKG. 29c ALLEN'S PURE APPLE CIDER GALLON JUG 59c FOOD CLUB ORANGE JUICE 29c FANCY COLORED MARGARINE QUARTERED POUND CARTON 24c GRADE "A" FRESH LARGE RANCH EGGS DOZEN IN CARTON 59c ARVILLA AMERICAN CHEESE 2 POUND BOX 69c ELNA SALAD DRESSING FRESH WHIPPED PINT JAR 19c ELNA GRATED TUNA 2 FLAT CANS 45c STA-KRISP SODA KERS LBS. 15c 6 LBS. 25c 8 LARGE FRESH BUNCHES 14c FOOD CLUB ORANGE JUICE 29c 46 OZ. CAN STA-KRISP SODA CRACKERS POUND BOX 19c NEW MARK NEW POTATOES 15 OZ. CAN 5c CHIFFON FLAKES 25c LARGE PKG. CITRUS GRANULATED 23c LARGE PKG. ALPHA BETA