anaheim-gazette 1950-09-14

AUTUMN Fashion Show By JOAN S. WHITE (Gazette Staff Writer) The 1950 fall season will be officially ushered into Anaheim amid a blaze of light on Friday evening, September 15th, when the second annual Anaheim Fall Fashion Opening gets underway. Eye catching young beauties on parade in fall's latest fashions, a superb collection of luscious new fabrics, the last word in home furnishings and gorgeous autumn color running riot through it all—these the tomorrow evening when Anaheim at their respective stores fro Last year the response as a community enterprise, chants are sponsoring it again The prime purpose of give the townsfolk an intima of fall merchandise available style follows no set rule th unique opportunity for the cl Pat Booth, 726 N. Philadelphia st., admires the adaptability of the detachable white faille collar and cuffs on her black cirilo dress of fine pinwale corduroy. Oversize black jet buttons and a red tie add clever detail for school or office wear. Worn plain for evenings the high neckline is perfect foil for costume jewelry. Walburg's at 181 W. Center st. is featuring this smart fashion in its autumn showings. Joanne Wood, 13529 E. Santa Ana st., selects corduroy with a crisp white collar to wear to the games, removes the collar to carry through evening as a date dress. Unpressed pleats give added fullness to the skirt which boasts unique pockets with button trim. In red or hunter green, the dress comes in sizes 9 to 15 at the Junior Rendezvous. Anaheim Gazette, Thursday, Sept. 14, 1950 ion Showing nI Anaheim through it all—these things will be stellar attractions now evening when Anaheim merchants hold open house or respective stores from 7:00 to 9:00 p.m. Last year the response to this event was so terrific and community enterprise, so successful, that Anaheim mercare sponsoring it again this year by popular demand. The prime purpose of the Fall Fashion Opening is to the townsfolk an intimate glimpse of the complete lines merchandise available right here in Anaheim. Since follows no set rule this season, open house offers a opportunity for the clothes conscious individual—(and who isn't?)—to answer for himself the question "What look best on me?" And, this is National Home Week, propriate time to see what is new in home furnishings, Some of Anaheim's most attractive young people volunteered to model during the Fall Opening. The modtured on the pages of today's Anaheim Gazette servirepresentative pre-view. You will remember glamorous Helen Weir whose recently won for her the title of Queen of the Orange CoFair. She is now the Jr. Chamber of Commerce candidQueen of the Hallowe'en Festival. Phyllis Officer, a lovely, is an ex-Occidental college student who has donfessional modeling this summer. Very popular Pat Booth is a song leader at Redland versity. Rodger Pannier, who attended Fullerton Junilege, is now employed at the Essex Wire Company h town. Bill Heiden attends Fullerton Junior college wh is president of the Associated Men Students. Joanne Wood is a senior this year at Anaheim school and is an enthusiastic song leader. Anita and B Robertson are sisters, both of whom have attended FuJ.C. Anita, a member of the Anaheim Gazette staff, haeled non-professionally at both the Ambassador and Bi Hotels in Los Angeles. Many more models will be in evidence on Friday At Cotler's, the fashion show will include eight pretty girls. Mrs. Wesley Mendoza, chairman of the Welfation of Junior Ebell has also consented to model. Mrs. Baker, president of Junior Ebell will be at the microph Outstanding in Gaye Suzanne's collection of Fall Fashions is this sophisticated dressmaker suit modeled by Phyllis Officer, 554 S. Illinois st. Interest is achieved at the hipline with two soft pouffs at each side of the jacket, cut at an angle from the waistline. The skirt has been cut in the same line to fall in unpressed pleats at the hips. A soft rolling collar is complimented by narrow bands of black lace at the neckline. To complete her ensemble Miss Officer has chosen a wide brimmed hat in black suede cloth, the top of the brim in contrasting white with a band of silver piping at the edge and at the crown. Her shoulder strap bag is in matching suede cloth. A simple suit in beautiful Juilhard velveteen, newly belted for afternoon, is worn by Anita Robertson, 1265 E. Santa Ana st. Stand up collar widens to a becoming flap at the neckline and is secured by a circle of rhinestones. Unusual cut of the jacket breaks the line of the smart straight cut skirt. Cotler's is showing this fashion in Malayan Tan and Sinbad blue in sizes 9 to 15. self the question "What will national Home Week, an appeal in home furnishings, too. attractive young people have Fall Opening. The models pic-Anaheim Gazette serve as a as Helen Weir whose beauty Queen of the Orange County of Commerce candidate for final. Phyllis Officer, another student who has done pro-song leader at Redlands uni-extended Fullerton Junior college where he then Students. this year at Anaheim High school leader. Anita and Marion from have attended Fullerton Anaheim Gazette staff, has modeled Ambassador and Biltmore evidence on Friday night. All include eight pretty school chairman of the Welfare Secretary to model. Mrs. D. B. will be at the microphone as commentator to describe the new look in Cotler's fall clothes. Interesting mixed sets of coordinates will be demonstrated as well as other fashions right down the line. A colorful style show has been planned at Penney's. Up till now, Penney's has been mainly concentrating on back-to-school clothes but will take this opportunity to put the emphasis on lovely fall fashions for men, women and children at thrifty prices. Penney's is introducing the new look in coats with unusual collar, sleeve and back treatments. Refreshments will be served on the mgzzanine floor. Incidentally, Penney's manager Oscar Solter reminds me that Anaheim merchants have agreed to do business as usual on Friday, closing at 5:30 p.m. The stores will remain closed until 7:00 Friday evening when they will re-open with the spotlight on fall showings. Five models from as many Anaheim schools will show off to advantage the exciting new clothes at Lauretta Dress Shoppe. Models MarElina Burns, Jo Burdick, Anne Fabian, Imogene Larson and Barbara McDougal will be radiantly lovely in the autumn leaf shades of russet, rusty red, sharp yellow and brown as well as shades of coral, blackboard grey and blue. Their costumes will combine different fabric textures with pleasant detail at necklines, sleeves and collars. Beautiful corsages from Wayne's for Flowers will highlight many of the ensembles which include skirts and blouses, casuals, date dresses, television robes, dressy blacks and formals. (Continued on Page 4) The classic cut and faultless design of this sheen gabardine suit have established it as a "must" for the school and career minded set. Model, Helen Weir, 13212 Katella rd., compliments the subtle putty shade with accessories in rich brown leather. Her beige blouse has a softly rounded neckline. S.Q.R. carries this attractive fashion in the suit department. A full skirt of permanently pressed accordion pleats lend grace to an afternoon dress of heather gray wool jersey modeled by Paula Doretti, 327 S. Olive st. An exclusive design with J. C. Penney Co., the dress comes in sizes 10 to 20 at $16.75. Deeply cuffed short sleeves and large silver buttons lend an impeccable tailored touch to the blouse. All are Gazette photos by Myles Bradley