anaheim-gazette 1950-05-10

PIONEER AD WRITER—Oscar Renner (right), co-owner of the SQR Store checks the advertisement that appeared in Tuesday's GAZETTE with Neil Stanley, advertising manager. Renner wrote the first "price" ad to appear on the pages of the Gazette 55 years ago.—Gazette Photo. SQR Store Owner Writes First Price Ad for Gazette in 1895 “Dry goods, clothing, boots and shoes.” That was the copy carried in the advertisements of the S. S. Federman Dry Goods Store on the pages of the Anaheim Gazette week-in and week-out. Oscar Renner, co-owner of the SQR Department Store SQR Store Owner Writes First Price Ad for Gazette in 1895 "Dry goods, clothing, boots and shoes." That was the copy carried in the advertisements of the S. S. Federman Dry Goods Store on the pages of the Anaheim Gazette week-in and week-out. Oscar Renner, co-owner of the SQR Department Store, who then was getting his start in the merchandise field, felt that printed "prices" would touch the fancy of the buying public. His departure from the established mean was not too well received by his boss, Mr. Federman whose store was located on the northwest corner of Los Angeles and Center streets. But after due persuasion he finally consented and the pages of the Gazette carried their first "price" ads. It marked the beginning of an era—the era of modern advertising and bringing competition from the store counter to the pages of the newspaper and of merchants reaching their customers before they even came in the store. In time Renner along with Messrs. Quartan and Schumacher brought Federman out and established their own store. It was located on the southwest corner of Los Angeles and Center streets. They moved to the present location on Center and Lemon streets in 1930. Assisting Mr. Renner in the management of the store and his parter, is Mrs. August Schumacher, widow of the late founding partner. GLIDES 6000 FEET Leo Valentin, former French paratrooper, turns over on his back as he glides earthward on his canvas wings after dropping from a plane 7,500 feet over the Meaux airport, 20 miles from Paris. Valentin changed directions twice in his glide before pulling parachute ripcord at 1,500 feet. He wrenched his shoulders and bloodied his face when his goggles broke during glide. He intends to keep practicing until he can perfect both wings and technique. Trout season opened with many fishermen doing well in San Luis Rey Creek, Pauma Creek and Doane Lake, all of San Diego territory. San Luis Rey Creek in the Indian reservation has been producing some native trout up to Trout season opened with many fishermen doing well in San Luis Rey Creek, Pauma Creek and Doane Lake, all of San Diego territory. San Luis Rey Creek in the Indian reservation has been producing some native trout up to 15 inches. Excerpt from Last Supper scene in film version of Pilgrim Play. Sponsored by churches of Anaheim, the movie is scheduled for tomorrow night in high school. HIGH-FLYING CHAMPION — Nancy Lee Parker, twice national senior woman roller figure skating champion, demonstrates acrobatic form in a training session at Detroit. SPORTS Kiner Bashes Homers 6, 7 PITTSBURGH, May 10, (AP)—Pittsburgh's Ralph Kiner has emerged from a brief slump to start baseball records spinning at. serve notice that he is on his way to a new major league home run record. Kiner bashed out home runs No. 6 and 7 last night to put him three ahead of his homer count at the same time last year. That scuttled the Brooklyn Dodgers 10-5. The two home runs—one a grand slam—drove in seven runs and gave Kiner the National League lead in home runs and in runs batted in with 20. Ralph's final 1949 total was 54 home runs—six below Babe Ruth's all-time high of 60 in a season. Ralph has a total of eight grand slam homers in five seasons in the majors to tie a modern mark. And he is off a running to top his own National League record of four grand slammers in a season, last year. He's also poled what he and the experts think is the longest clout of his career. He bopped an offering from Cincinnati's Kent Peterson over the Forbes Field scoreboard on April 22, a distance of more than 500 feet. Twinks Serve 5-0 Notice on Angel Crew By The Associated Press The Hollywood Stars, 1949 Pacific Coast League champions, apparently are not in the mood to be mauled further by their cross-town rivals, the Los Angeles Angels. They demonstrated as much in their series opener last night. Two weeks ago the Angels beat them five out seven. But in their latest effort, the Stars proceeded to whitewash their neighbors 5-0. Chuck Stevens' three-run homer in the first inning was more than enough. Plenty of credit goes to hurler Glen Moulder. He restricted the Angels to four hits, all singles, and allowed only two runners to get as far as second base. The Angels apparently lost their hard-hitting Clarence Maddern for a few days. He twisted his neck batting in the third and became so dizzy he had to be helped off the field. He refused hospitalization and was sent home. His ailment was diagnosed as cerebral anemia. COMPTON SLAUGHTERS U. OF MEXICO COMPTON, May 10 (AP)—The University of Mexico track squad didn't fare so well against the powerful Compton college Tartars. The visitors managed to take one first place last night, Jorge Roman annexing the two-mile in 10:32.8. Compton won the meet 113 to 18. THURSDAY, MAY 11, 1950—YOU ARE INVITED TO THE ANAHEIM A 114 E. CENTER ST. Ralph has a total of eight grand slam homers in five seasons in the majors to tie a modern mark. And he is off a running to top his own National League record of four grand slammers in a season, last year. He's also poled what he and the experts think is the longest clout of his career. He bopped an offering from Cincinnati's Kent Peterson over the Forbes Field scoreboard on April 22, a distance of more than 500 feet. In a spring training accident Kiner sprained his magic right wrist, credited with providing his unusual power. It apparently was a minor injury, but it perceptibly curbed the big fellow's hitting. His average dropped to .220. His recent batting surge lifted it to .266. Kiner says his wrist is healed now, although he still wears tape. What is now the state of New Mexico was a territory for 63 years. CHECK THESE "PLUS" FEATURES DESIGNED FOR SUPER PERFORMANCE ● SUPER-INSULATED 3-WAY OVEN — heats quickly, maintains low temperatures, and "cooks with the gas turned off." ● EXCLUSIVE IN-A-TOP BROILER — up where a broiler should be, at cooking top level, provides faster, easier, smokeless broiling. ● NEW IMPROVED "THERMO-WELL" — another exclusive retained heat unit, does 70% of top-stove cook- CHECK THESE "PLUS" FEATURES DESIGNED FOR SUPER PERFORMANCE - SUPER-INSULATED 3-WAY OVEN—heats quickly, maintains low temperatures, and "cooks with the gas turned off." - NEW IMPROVED "THERMOWELL"—another exclusive retained heat unit, does 70% of top-stove cooking on one burner. - THE NEW "THERMOBAKER"—designed for baking potatoes, pies, biscuits, etc. Saves gas, frees the Oven for other uses. - EXCLUSIVE IN-A-TOP BROILER—up where a broiler should be, at cooking top level, provides faster, easier, smokeless broiling. - DOUBLE CAPACITY GRIDDLE—built into the range top, made of cast alloy, is easily removable fast quick cleaning. - NEW "DURACROME" TOP—made of one piece heavy metal, hard chromium finish. Retains lustre, cleans easily. "COOKING WITH THE GAS TURNED OFF" GIVES YOU A FULL MONTH away from the kitchen! SOLD EXCLUSIVELY IN ANAHEIM BY YOU'LL ALWAYS DO BETTER AT ANAHEIM APPLIANCE 114 E. CENTER ST. PHONE ANAHEIM 546 THE MOST WANTED RANGE CHAMBERS COOKS WITH TH Kids Get Cones If Paddy Young Whips Fusari (Continued from Page 5) He did a stint as a dock worker, like his dad. Would he like to fight Jake La Motta, the middleweight champion? "Would I?" he said. "Very, very much. I guess that's every middle-weight's ambition now." The winner of the Young-Fusari bout is one of three mentioned as a possible opponent for Jake in his June 14 title defense. The others are Laurent Dauthuille of France and Rock Graziano of New York. BUTTE YIELDS SALMON Fishermen were not so plentiful during opening week, although streams were normal and clear. Trout anglers did not average a fish a person but the salmon fishermen working Butte Creek, Butte county, did well. Citrus Auction Market Reports The California Fruit Growers Exchange reported today all auction markets California oranges were higher. Representative prices by size: Sunkist (first grade)—100s 4.79; 126s 5.30; 150s 5.95; 176s 6.38; 200s 6.49; 220s 6.18. Choice (second grade)—100s 4.06; 126s 4.63; 150s 4.83; 176s 5.16; 200s 5.19; 220s 5.14. NEW YORK, May 10—(FSMN)—New York orange auction—California navels: 80s 3.55-6.05, few 7.00, mostly 4.50-5.00; 100s 3.65-6.20, mostly 4.50-5.05; 126s 4.00-6.45, mostly 4.55-5.10; 150s 4.10-6.90, mostly 4.75-5.80; 176s 4.00-6.90, mostly 4.95-6.25; 200s 4.30-7.00, mostly 5.05-6.25; 220s 4.20-5.40; 252s 4.10-5.00. LOS ANGELES, May 10—The Federal State Market News service reported today lemons stronger; grapefruit about steady; oranges steady, prices unchanged. Grapefruit—Per bx, Ariz pckd fcy 48s mostly 2.50; 54s 2.75-3.00; 64s 3.00-3.25; 80s 3.25-3.5; 100s 3.00-3.25; Coach Vly wide range 48s 5.00-6.00, one mark 7.50, one mark 8.00; 54s 4.00-6.00, one mark 7.50, one mark 8.50; 64s 4.25-5.50, one mark 6.50; 80s 3.50-4.50, one mark 5.00; 100s 3.50-4.00; choice 64s 3.75; 80s 3.50; 100s 3.00; loose 64s 3.25; 80s 3.00-3.25; 100s 2.50-75. Lemons—Per bx, local loose fcy 4.75-5.00, small 4.50; pckd fcy 252s 7.75; 300-360s 7.75-8.00; 432s 7.75. MAY II, 1950—9:30 A.M. to 9 P.M. TO THE GRAND OPENING OF M APPLIANCE PHONE ANAHEIM 5416 APPLIANCE PHONE ANAHEIM 5016 presenting the NEW CHAMBERS RANGE NEW BEAUTY • NEW PERFORMANCE NEW DESIGN • NEW COLORS! ANAHEIM APPLIANCE INTRODUCES THE NEW Chambers STYLE AND BEAUTY UNSURPASSED! Chambers MODEL 61-C with SPECIAL DeLUXE BACK, flush-to-wall installation. AND A CHAMBERS RANGE IS SO INEXPENSIVE TO OWN! ONLY 24 MONTHS TO PAY $39.50 DOWN See CHAMBERS IN GLOWING COLORS YOUR SELECTION AT NO EXTRA COST YELLOW • BLUE • GREEN GRAY • RED INTED RANGE FROM COAST TO COAST S WITH THE GAS TURNED