anaheim-gazette 1950-05-04

Colony Quips It has by now been pretty well proven that the large, nation-wide distributors of fresh frozen concentrate run into trouble with their customers in the west when they substitute the Florida product after an interlude with that made from California valencias. Indeed this has happened right here in Orange county. When the new product was introduced by Minute Maid in southern California a few years ago the only pack was from Florida and it sold very well. Then last year they contracted with an Anaheim plant to make a lot of the stuff and some of it was sold locally. Now when the California valencia concentrate is all gone and the product is being replaced in local freezers by the Florida pack the customers are setting up a squawk. And don't you think for a minute that Minute Maid is not aware of the kicks and their cause. To hold their place in the western market they simply must get more California valencia concentrates bearing their label. And although they have paid around $3.50 a box to Florida growers for almost the entire pack so far this season they have come out to California this year and have succeeded in signing what to them was a very satisfactory contract with the Exchange in which the only figure mentioned is $50 a ton, at the packing house, this figure meaning only an escape clause whereby Minute Maid can withdraw from their Bernardo Yorba Dies Monday of Heart Ailment Bernardo M. Yorba, Sr., of Placentia, senior member of California's oldest farming family, died Monday in St. Joseph hospital in Orange of a heart ailment. Yorba was 56. His death culminated a year's illness. The Yorba family traces its California lineage back to the year 1769. In that year Jose Antonio Yorga, a member of Portola's expedition settled on property which still remains as part of the Yorba family holdings. Here Jose's son, Don Bernardo Yorba established a hacienda which was known far and wide. Farming the same land for 181 years has earned the Yorba family the title of the oldest farm family in California. This designation was bestowed on the family last year by the Associated Farmers of California. Mr. Yorba, known as "Ben" by acquaintances, was born on the Yorba ranch. A monument erected by Orange county now marks simply must get the California concentrates bearing their label. And although they have paid around $3.50 a box to Florida growers for almost the entire pack so far this season they have come out to California this year and have succeeded in signing what to them was a very satisfactory contract with the Exchange in which the only figure mentioned is $50 a ton, at the packing house, this figure meaning only an escape clause whereby Minute Maid can withdraw from their agreement if the price of fruit goes that high. The deal does not look so hot to us although it may be a good one. We are only afraid that it will prove good for Minute Maid and poor for the grower. We mean this in a financial sense, you understand, because Minute Maid gets none of the thrill of growing the fruit, listening to all the boys tell you how to bring it to the peak of perfection, seeing it made into the wonderful frozen concentrate. After all of this why should the mere grower squawk if the fruit hardly brings him cost of production? Let Minute Maid have that part of the fun, after all they are only in business to make money the poor souls, while we, the growers and our most wonderful selling organization, are trying to perpetuate the future of that greatest of all endeavors, the raising of some beautiful valencias which will be shown at the fair, raved over in song and story, taken off our hands by concerns like Minute Maid for enough of the filthy lucre to allow us to live in respectable poverty. You all know that the California growers were warned against the insidious product and that it would not be wise to spend any money to get 'into the act' because of this and that. So now we are going to be shown that there is no money in it? Of course, that dire prediction has come true. The price of Florida fruit has fallen. For fruit that is barely sweet enough to make the concentrate the canner is only shelling out $2.50 a box to the grower. Isn't that just terrible, no wonder they came out to California to find cheaper fruit. But on the other hand the grower with good fruit is getting a lot more for his product. Florida put a floor under what her growers would take for their fruit, either in the big northern cities or to the canner. The effect of this action by Florida Citrus Mutual was an immediate stabilization of the market and new incentive. Youth Injured When Bicycle Hits Auto Door William Joseph Davis, 14 of 806 N. Lemon St., suffered a deep cut in his right leg Sunday when his bicycle collided with a car belonging to Eugene G. Beddall of 1329 E. Romneya Drive. The accident took place in the 100 block on North Lemon Street. Beddall told Anaheim police that he had parked his car and was getting out of it when young Davis rode his bicycle into the open door. Davis was treated at the Anaheim Community hospital. Farming the same land for 181 years has earned the Yorba family the title of the oldest farm family in California. This designation was bestowed on the family last year by the Associated Farmers of California. Mr. Yorba, known as "Ben" by acquaintances, was born on the Yorba ranch. A monument created by Orange county now marks the spot. During his last year he lived in a new house built on the south rim of the canyon in full view of the family groves and fields. Wednesday, two days after Yorba's death, the California Centennials Commission and the Placentia Round Table club unveiled a bronze plaque commemorating the discovery of the canyon by Jose Antonio Yorba. The plaque is located on the site of the original Yorba hascienda. Ben Yorba was to have participated in the dedication ceremony. Surviving Yorba are his widow, Edna; two sons, Bernardo, Jr., and Jack; and a brother Vincent, all of whom reside on the family ranch. Also surviving are four sisters: Mrs. Martina Pelanconi and Mrs. Uvenia Wents of Hollywood; Mrs. Mary Vejar of Placentia and Mrs. Hortencia Palomares of Pomona. Holy Rosary was recited for Mr. Yorba Wednesday evening at the Backs, Campbell and Kaulbars mortuary. Mass was recited Thursday at St. Boniface church. Interment took place in Holy Sepulchre Cemetery, located just a short distance from the Yorba family ranch. Dr. A. M. Zarem, Ph.D., director of the Los Angeles Division of the Stanford Research Institute and chairman of the institute's applied physics department, is featured speaker at the Community Planning Banquet one of the highlights of Anaheim's fourth annual Civic Progress Week. Banquet will take place Thursday evening, May 11, at the Anaheim Elks Club. Time is 1 p.m. Dr. Zarem's subject will be "How Clean Was My Valley." A graduate of the Illinois Institute of Technology in 1939, Dr. Zarem was named valedictoria of his class and "honor man in all departments." In 1944 the California Institute of Technology awarded him a doctorate Magna Cum Laude for his work on the physical properties of electrical discharges and for advanced studies in physics and mathematics. Since receiving his doctorate Dr. Zarem has served as research and development engineer for the Allis-Chalmers Manufacturing Company, group leader for the Manhattan District project, head of basic research for the U.S Naval Ordnance Test Station electronics section and ultimately a director of the Stanford Institute. Stranahan Cites Requirements for Anaheim Growth Constantly increasing industry and job opportunities are necessary in the immediate future if Anaheim is to maintain its economic health, John Stranahan, Counsellor in Public Relations told Rotarians Monday at the Anaheim Rotary Club's lunch meeting at the Anaheim Elks Club. Stranahan is currently engaged in public relations work for the Anaheim Chamber of Commerce and the Kwikset Manufacturing Company of Anaheim. Stranahan sees three basic requirements which must be satisfied in order to preserve community equilibrium. They are: physical comfort, economic safety and personal appreciation. Drawing an allegory between development of communities and life cycle unicellular organisms, Stranahan indicated the necessity for industrial development and the ensuing employment opportunities as a means of satisfying these basic requirements and producing ultimately a thriving, healthful community. Immediate and vigorous attention to this task, Stranahan feels, will enable Anaheim to keep pace with rapid southland expansion. Fire Destroys Building on Watson Ranch Fire of unknown origin destroyed an unoccupied old building on the E. T. Watson Ranch in the Santa Ana Canyon. Tuesday evening, The fire was discovered by Mrs. Harold Watson at 7 o'clock p.m. Despite efforts of the Olive and Orange fire departments the building was burned to the ground. Loss was estimated at $800. ANAHEIM GAZETTE EST. 1870 ANAHEIM, ORANGE COUNTY, CALIFORNIA, THURSDAY, MAY 4, 1950 Civic Progress Week begins Monday, May 8 scheduled to run five days, Anaheim's fourth Annual Civic Week commences Monday, May 8, under the sponsorship of the Anaheim Chamber of Commerce. Individual throughout the week have been designated as "Fellow Day," Monday, May 8; "Industrial Day, Tuesday May 9; Merchants Day," Wednesday May 10; "Community Day," Thursday May 11; and "Youth, Recreation Education Day," Friday May 12. High point in the week's program is the Community Planning Banquet, scheduled for Thursday evening, 7 p.m., at the Anaheim Elks Club. Under the chairmanship of Clyde Nickle, assistant superintendent of the high school district, the evening's activities will feature a joint meeting of the Planning Congress of Southern California, the Associated Chambers of Commerce of Orange County, the Orange County League of Cities and the Anaheim Chamber of Commerce. Guest Speaker Guest Speaker will be Dr. A. M. Zarem, director of the Los Angeles Division of the Stanford Research Institute. Inventor of the Zarem Camera, designed to photo- VENTOR WILL MAKE SPEECH BANQUET A. M. Zarem, Ph.D., diu of the Los Angeles Diu of the Stanford Re Institute and chair the institute's applied department, is fea-speaker at the Com-Planning Banquet, the highlights of him's fourth annual Progress Week. Ban-ill take place Thursday, May 11, at the Ana-Elks Club. Time is 7 a.m. Zarem's subject will be clean Was My Valley." Graduate of the Illinois Insti- Technology in 1939, Dr. Zarem named valedictorian class and "honor man in departments." 44 the California Institute biology awarded him a doc-Magna Cum Laude for his in the physical properties critical discharges and for studies in physics and statistics. receiving his doctorate, them has served as research development engineer for the Chalmers Manufacturing by, group leader for the San District project, head research for the U. S. Gardnance Test Station elec-section and ultimately as of the Stanford Institute's Guest Speaker Guest Speaker will be Dr. A. M. Zarem, director of the Los Angeles Division of the Stanford Research Institute. Inventor of the Zarem Camera, designed to photograph high frequency phenomena, Dr. Zarem was the recipient of the Eta Kappa Nu Award in 1948, the award given each year to the country's most outstanding young electrical engineer. His topic on Thursday evening will be: "How Clean Was My Valley." In addition to Dr. Zarem's address, the Thursday evening program will include a performance by the Anaheim Union High School String Ensemble. Civic Progress Week opens on Monday with "Fellowship Day." Members of the Board of Directors and the Public Relations Committee of the Anaheim Chamber of Commerce will call on new citizens and prospective members and also on Chamber members to stimulate good will and a spirit of community friendliness. Luncheon Meeting At noon there will be a luncheon-meeting, co-sponsored by the Anaheim Rotary Club, at the Anaheim Elks Club. Speaker will be Hiram B. Crosby, Vicar of St. Thomas of Canterbury Church, Long Beach. Reverend Crosby will give an inspirational talk on "Fellowship." Chairman of Fellowship Day is Clyde Cromer, chairman of the Anaheim Chamber of Commerce Public Relations Committee. (Continued on Page 8) Shot Misses Bullseye; Hits Big Toe Target practice ended last Monday afternoon with a gunshot wound for Raymond D. Krueger, 22, of 317½ South Clementine St. The accident occurred at the river bank near the intersection of Douglas and Struck Avenues shortly after five p.m. on May 1. Krueger and two companions, Richard Cloat, 19, 122 South Walnut, and Lloyd Hacker, 19, 623 Big Toe Target practice ended last Monday afternoon with a gunshot wound for Raymond D. Krueger, 22, of 317½ South Clementine St. The accident occurred at the river bank near the intersection of Douglas and Struck Avenues shortly after five p.m. on May 1. Krueger and two companions, Richard Cloat, 19, 122 South Walnut, and Lloyd Hacker, 19, 623 Vermont, were engaging in target practice when the accident occurred, reported Orange County Deputy Sheriffs McKown and Blystone. Krueger fired what he thought was his last shot at the target and then replaced his Rueger .22 calibre automatic pistol in the holster. The weapon then went off. The bullet plowed a two inch furrow in Krueger's right leg and went through his big toe. Krueger was rushed to Dr. Charles E. Irvin, 623 N. Lemon, who treated the wound. AUHS Freshman Enters Optimist Oratory Contest An Anaheim High School freshman, Ronald Legg, will represent Anaheim in the inter-area speak-off at Pomona Friday, May 5, according to A. M. Lichtenwalter, chairman of the Anaheim Optimist Club's oratorical committee. The Pomona affair is part of the annual Optimist International Oratorical Contest. From the Pomona contest, a winner will be chosen to attend divisional competition at Las Vegas on May 16. Divisional winner will compete in the international finals at Atlantic City. Legg will be accompanied to C. O. Garshweiler and Lichten-Pomona by Optimists Tom Yellis, walter. Anaheim Cadets Named Officers in National Guard Cadets Burr and Liptrapp Serve as Assistant Commandants of Corp Appointment of Edward Liptrap and William Burr, as assistant commandants of the Anaheim Union high school's unit of the California Cadet Corps, with the relative rank of 2nd Lieutenants in the California National Guard was announced this week by Cadet Corps Headquarters Sacramento. The two cadets who are Lieutenant Colonels in the cadet corp will serve under Major Ralph Comstock, commandant of the Anaheim unit. Liptrap and Burr are both members of the senior class at school and were on the cadet rifle team which placed second in the state meet at Sacramento. Son of Mr. and Mrs. William Burr, Sr., of 125 Evelyn Drive, 2nd Lt. Burr played varsity football and is active in the Hi-Y and the National Guard. 2nd Lt. Liptrap is the son of Mr. and Mrs. Thomas Liptrap of 521 East Adele street and made the second s of the All-Sunset League foot team. He is an airman apprec in the U.S. Naval Air Reserve. A. A. Parmentier, a French pharmacist who ate potatoes in Prussian prison during the S Years War, introduced them France. The 82,000 4-H clubs in United States report 1,850 members and 225,000 volunteer leaders. Weekly Temperatures ED. E. BRUNS — Sunkist Avenue Min. Max. Thursday 54 62 Friday 54 70 Saturday 50 71 Sunday 43 68 Monday 44 66 Tuesday 46 68 Wednesday 47 65 Rain .09—Season's total 10.36 Twelve Pages No. 27 Climaxes 80 Years ing By 'Going' Daily Response 'Overwhelming;' 5,000 Homes Will Receive Daily Gazette Anaheim’s first newspaper, the Anaheim Gazette, will climax 80 years of recording the news in this locale by beginning daily publication on Monday, May 8. Over 5,000 homes in this city will receive copies of the Gazette during its first two weeks of publication. Response Overwhelming Response to the informal announcement made last week of the Gazette “going daily” has been “overwhelming,” according to Publisher Ted Küchel. “The decision to start a daily publication was made after much deliberation and only after demands by the people of Anaheim for a daily newspaper which would record the local lews scene completely and accurately reach- Present Movie of Pilgrimage Play, May 11 The Pilgrimage Play, distinguished as America’s outstanding Religious drama during its 20 year run Response Overwhelming Response to the informal announcement made last week of the Gazette "going daily" has been "overwhelming," according to Publisher Ted Kuchel. "The decision to start a daily publication was made after much deliberation and only after demands by the people of Anaheim for a daily newspaper which would record the local lews scene completely and accurately reached the point where we had no other alternative," said Mr. Kuchel. Full Coverage of AP The Anaheim Gazette has been selected to represent The Associated Press in Northern Orange County, enabling readers to have the news of the international, national and state scenes reported to them by the world's greatest corps of journalists. In addition, the Gazette will continue to exclusively report the news from the state capital at Sacramento as reported by Western News Service. Enlargement of the editorial business and shop staffs has been completed. Max Besler, former Washington correspondent for Newsweek Magazine, will be assistant publisher. Robert Funseth, who joined the staff in 1948, will be managing editor. Willard B. Gregory is city and sports editor and Mrs. Emma Lawrence is society editor. Myles Bradley, who was staff photographer with the New York American is staff photographer and will be in charge of the recently installed engraving department. Neil Stanley is advertising manager, assisted by Mrs. Mary Rowland. Ralph Rowland will continue as classified advertising manager. Circulation manager is Lyle Shafer and Frank Nipper will continue as shop foreman. Founded in 1870 The Gazette began weekly publication in 1870, two weeks after the San Diego Union. Founder of the Gazette was George Washington Bartter, who sold to Richard Melrose in 1875. In 1887 Henry and Charles Kuchel bought the paper and in a short time Henry bought his brother's interest. The late Mr. Kuchel served as editor and publisher of the Gazette until the time of his death in 1935 when his son, Ted Kuchel took over. Mrs. Henry Kuchel, mother of the present publisher, is still active in the publication of the paper and writes Anaheim's most popular and most read feature, "In The Days of Long Ago." This inter- Fire Destroys Citrus Pulp Worth $7000 Fire, which broke out in the stockpile of the Anaheim Citrus Products Company at 505 Commercial Street, destroyed 250 tons of orange pulp valued at $7,000 last Sunday night, according to Fire Chief Nyboe. The blaze was reported at 11:21 p.m. by officers Carter and Wilson of the Anaheim police department. Cause of the blaze was not determined. Plant officials stated that 24 tons of orange pulp were removed from the stockpile on Friday. Fire ignited the sacks containing the orange pulp. Pulp was rendered useless by the water firemen used to extinguish the flames. The Anaheim Citrus Products company processes orange pulp for use as animal feed. U.S. Marine detachments form a part of the complement on all American battleships, aircraft carriers, heavy cruisers, and on the later types of light cruisers, as well as on other types of combat ships. Hollywood notables have appeared in the play, among them: William Favershami, Ian McLaren, Helen Jerome Eddy, Reginald Ploe, Robert Vignola, Betty Blythe, Victor Jory and Herbert Grimwood. Nelson Leigh, who has appeared as Christ more times than any other actor, portrays this role in the film version. Possessed of a broad theatrical background, Leigh toured with Ian MacLaren's Shakespeare group in 1935 and with the highly successful Maurice Evans company. He has appeared in four films of a religious nature. Leigh's daughter, Pamela Christie, also appears in the film version of the Pilgrimage Play. Altogether, there are nine family groups taking part in the production: Stephen Chase, his wife and three children; Leigh and his daughter; John Parrish and his wife; Mr. and Mrs. Thomas Evans; Mr. and Mrs. Gene Cates, and their daughter; and Mr. and Mrs. Roger Wood. Singer Enters Atwater Kent Semi-Finals An Anaheim teacher, Arnold Lewerenz, 26, who lives at 507 North Philadelphia street, has been selected to enter semi-finals of the $15,000 annual Atwater Kent Auditions, it was announced today by the Atwater Kent Foundation. Lewerenz is a tenor. Selection of the semi-finalists climaxes two months' work on the part of 28 committees which have been holding auditions throughout the state. Lewerenz is one of 120 semi-finalists picked by these committees out of a field of over 1500 contestants. Semi-finals will begin in Los Angeles early in May. Finals will be held May 20, and 21. Prizes offered by the foundation to five men and five women each year.