anaheim-gazette 1949-09-01

Ad Exec Optimistic of West Coast’s Future; Predicts Raising of National Living Standards 25 Per Cent by 1950 Redlands,—In vitality, richness and growth, the outlook for this area is exceptionally favorable. The west coast will contribute a large share in raising our national living standards 25 percent by 1960. This optimistic opinion was expressed here last night by Dr. Vergil D. Reed, associate director of research for the J. Walter Thompson Company, advertising service. He visited Redlands as guest of Mutual Orange Distributors and spoke to the personnel of M.O.D. and Real Gold Citrus Products sales staffs. In citrus as well as general commodities, “the west coast is your best market. This tri-state area now has a population greater than Canada and a much higher purchasing power,” said Dr. Reed, who served during the war as head of statistics for the War Production Board. The visiting executive today addressed a combined meeting of the Advertising Club of Los Angeles and the Los Angeles Sales Executive Club. In 1936 Dr. Reed served as assistant director of the business census. “Markets are coming to you through population growth and through your opportunity to reverse the traditional East-to-West the speaker told M.O.D. staff members. Your future lies not in any concept of self-sufficiency, “for self-sufficient areas seldom rise above a subsistence level. Your strength and progress lie in the direction of increased interchange of goods and services within the national market,” he said. Dr. Reed also predicted a decline in California’s farm population in the near future. He believes, however, that growing farm productivity will assure greatly increased possibilities for the West Coast farm market during the next 10 years. The economy of the west coast has not caught up to what its present population justifies, and probably will not catch up until about 1960 because of continued population growth, M.O.D. officials were told. “The rapidity with which California’s population is concentrating in metropolitan areas is especially striking, but it is going mostly into the suburbs. This trend will force drastic changes in your civic planning, business locations, and real estate values,” Dr. Reed said. A baby girl was born on August 27, 1949, at St. Joseph's hospital purchasing power, said Dr. Reed, who served during the war as head of statistics for the War Production Board. The visiting executive today addressed a combined meeting of the Advertising Club of Los Angeles and the Los Angeles Sales Executive Club. In 1936 Dr. Reed served as assistant director of the business census. "Markets are coming to you through population growth and through your opportunity to reverse the traditional East-to-West marketing pattern. One must indeed be blind to be a pessimist," "The rapidity with which California's population is concentrating in metropolitan areas is especially striking, but it is going mostly into the suburbs. This trend will force drastic changes in your civic planning, business locations, and real estate values," Dr. Reed said. A baby girl was born on August 27, 1949, at St. Joseph's hospital to Mr. and Mrs. Marvin Lawson of 7671 10th street, Buena Park. Forecast for fall! 2-Way Coats Will Be Popular with You Who Like BOTH Fitted and Casual Styles! 27 75 New Fall Tones of Red, Green, Nude, Gray and Camel! 10-18. California Style 2-Way Coat Without the belt, this yarn-dyed wool fleece coat is a popular casual with a 4-panel flare back. WITH the belt, it looks like one of the new fitted coats you'll see in increasing numbers this fall! Penney's believes you'll like this eye-catching California fashion with its novelty cuff, breast pocket and button treatment...so Penney's has it ready for you NOW! PENNEY'S IN ANAHEIM FREE PARKING IN THE REAR SOCIETY and CLUB ACTIVITIES (Continued from Page 4) Fall Session at Peter Pan School Starts Sept. 12 Registration for the Peter Pan nursery school will be taken Thursday and Friday, September 8 and 9, from 9:00 a.m. to 5:00 p.m. at the school which is located at 641 Cerritos avenue, between Brookhurst and Gilbert. School is scheduled to start on Monday, September 12. The Peter Pan school is affiliated with the Orange County School of Fine Arts and the nursery graduated continue their education as they become enthusiastic members of the piano department through public school years and again graduate to the higher education fields in colleges and universities. Modern educators emphasize the fact that a child's education should be developed through personal experiences. Since these experiences are limited, the best approach is through the play instinct which is utilized at the nursery school, to develop the child's ability to learn and what is more important, his desire to learn. With such training at an early influencial age, it is small wonder that the School of Fine Arts students have made their mark in Stanford University, University of Southern California, Occidental college, Whittier, Redlands, West Point and Harvard. An extensive program has been worked out by the directors, Mrs. Jane E. McCullah and Katherine Kingwald and their staff of teachers, to use the splendid facilities at their new location, the well-known Elkton Bancroft. Page Vincent Wins Trophy at Toastmaster Club Page Vincent, speaking on "I Live to Die," won the Patterson trophy at a regular meeting of the Anaheim Toastmasters Club held last Monday evening at the La Palma grill. A six-minute long speech on "Balboa Bay for the Forty Plus" by John Knutzen, won the Optimist cup. Marion Pickel gave a five minute extemporaneous talk on "Pre-Packaged Meats." H. Hoch served as evaluator, Dr. Don Butka acted as grammarian, Page Vincent gave the invocation, Don Dunkin was timekeeper and Aubrey Van Verst was the toastmaster of the evening. Acting president Marion Pickel announced the program of September 12 as follows: James Auest, table topic; Al Holve, toastmaster; Louis Taylor, evaluator; Dr. Fred Rusch, grammarian and Page Vincent, timekeeper. Speakers are Don Dunkin, Winfield Dixon, Dr. Quenton Ressler and H. Hoch. Due to Labor Day there will be no meeting of the Toastmasters on September 5. Urge Accountants To Register Sacramento (WNS)—The State Board of Accountancy has issued a notice to all public accountants, urging registration to comply with new laws adopted by the 1949 legislature. The law re-opens registration to all persons who met requirements of the accounting act on September 15, 1945. Nearly 1,000,000 housing units were turned out in 1948. Paxton to Assist In Scout Activity At L.A. Fair Lloyd Paxton of Anahi been named on the advisee on arrangements for extensive participation in Scouts at Los Angeles County in Pomona Sept. 16 through 2. Sixteen Scout councils inern California will have a program and several Scouts will be on the ground assist in the exhibits, demonstrations and camporals. In order to their displays the Scouts again man important service including information booth senger service, and first aid. The fair's new Camp C WE NEVER CLOSE! SUPER SAVING SPECIALS—THURS., FRI. SUPER SAVING SPECIALS—THURS., FRI. CANNING YUCAIPA—SATSUMA PLUMS (full Lug) 98¢ BEST QUALITY—LOCAL SWEET CORN 29¢ doz. CHOICE—VALENCIA ORANGES 5 lb. Mesh Bag 23¢ KENTUCKY WONDER GREEN BEANS 2 lbs. 15¢ EL MORRO SLICED PINEAPPLE No. 2 Can—(Limit 4) 29¢ BETTY CROCKER'S BISQUICK Lge. Box 39° BEST FOODS NUCOA 1 lb. Pkg. 25° TIDE 26° Laura Scuddle The last hour of the morning routine is given to outdoor play. Vagons, trikes, scooters, a merry-round, swings, bars, slides, a large sand box and a play house offers a thrilling variety of things to keep the little ones happy. Games of football, baseball, and basketball utilize some of their excess energy. Now three hours of learning-as-we-play has ended until another day and the children are delivered to their homes. Ansel P. Standridge Claimed by Death Ansel P. Standridge passed away at the Anaheim Community hospital on Wednesday, August 31. Born in Georgia 68 years ago, he came to Anaheim 32 years ago, making his home at 825 South Philadelphia street. He was a member of the First Christian church of this city. Left to mourn his passing are his wife, Sarah; two sons, Henry W. Standfidge of Huntington Beach and Marion T. Standridge of Fullerton; three daughters, Mrs. Daisy Bright of Twenty-nine Palms, Mrs. Irene Reed of Ocean City, Wash., and Mrs. Celia Smith of Burdette, Kansas, and ten grandchildren. Funeral services will be announced by Backs, Campbell and Kaulbars mortuary. JOHNSON SON Mr. and Mrs. Ernest Johnson of 03 East Hanson street, Buena Park, became the parents of a 7 lb., 13½ oz. son on August 24 at Fullerton General hospital. The accordion was invented in Vienna in 1829. Subways are partially ventilated by the piston action of trains driving the air through the tubes. BISQUICK Lge. Box 39° BEST FOODS NUCOA ... 1 lb. Pkg. 25° SMALL GRADE A EGGS Fresh 1 doz. 45° FANNING'S BREAD & BUTTER PICKLES Large Jar 22° HILL'S BROS. COFFEE 2 lb. can 97c 1 lb. can 49¢ GARDEN SHOP IN THE COOL OF THE EVENING! CORNER MANCHESTER AND LINCOLN "ALL ITEMS PROMINENTLY DISPLAYED" Paxton to Assist In Scout Activity At L.A. Fair Lloyd Paxton of Anaheim has been named on the advisory committee on arrangements for the extensive participation of Boy Scouts at Los Angeles County Fair in Pomona Sept. 16 through Oct. 2. Sixteen Scout councils in southern California will have a part in the program and several hundred Scouts will be on the grounds to assist in the exhibits, demonstrations and camporals. In addition to their displays the Scouts will again man important services including information booths, messenger service, and first aid. The fair's new Camp Condee is equipped to house troops desiring distant farm advisor. If there are sufficient reservations a special cafeteria will be opened. Reservations for the camp must be made well in advance of the opening. Ernest C. Middleton of the fair staff is general supervisor of the division and Guy E. Reide of Old Baldy Council is general chairman. Irrigation Held Key to Small Fruit Problem Recent observations indicate that one of the most practical approaches to the small size orange fruit problem is through improvement of irrigation management practices reports Dick Puffer, as- This conclusion was presented to the Farm Bureau Citrus Department last week. Fruit growth data on trees in Orange county were shown to stress the importance that citrus trees must have available an adequate amount of water continuously during the year to produce large fruit and full yield. Citrus trees lose fruit size without showing obvious signs of wilt, said Puffer. However, he warned against using large amounts of water on soils with poor drainage, on lime soils, and on shallow soils. Efficient irrigation is necessary to produce the largest fruit size possible under our climatic conditions. This means applying sufficient water often enough so that the trees do not approach a wilting condition. The first printed colored advertisement was for a rug. THURS., FRI. & SAT. - SEPTEMBER 1, 2 & 3 NG SPECIALS YUCAIPA—FAY ELBERTA PEACHES (full Lug) 79¢ LARGE—RED CHEEKED BANANA APPLES 6 lbs. 25¢ Full Box $1.49 RIPE SWEET—SEEDLESS GRAPES 2 lbs. 9¢ Full Lug $1.19 LARGE, WHITE ROSE SP U D S 10 lbs. 19¢ 100 lb. Sack $1.79 VALIA FANCY WHOLE APRICOTS 13¢ No. 2½ Can (Limit 4) LINDSEY SELECT RIPE OLIVES Tall Can 19¢ GOLDEN STATE BUTTER 1 lb. Carton 66¢ CHICKEN OF SEA Why Pay More? PURE CANE 10 Lb. Bag 79¢ OLIVES Tall Can 19¢ GOLDEN STATE BUTTER 1 lb. Carton 66¢ CHICKEN OF SEA TUNA Green Label No.½ Flat Can 29¢ STOUT FELLA DOG F'D 4 Tall Cans 25¢ More? PURE CANE 10 Lb. Bag 79¢ (Limit 1) Bernardin Mason Fruit JARS 1 Doz. Complete (Limit 2) CHEVY CHASE TOMATO JUICE 3 No. 2 cans 25¢ OPEN 24 HOURS DAILY! AND LINCOLN • ANAHEIM TLY DISPLAYED and SOLD AS ADVERTISED!"