anaheim-gazette 1949-08-25

Colony Quips We got ahold of a little squib about that sometimes forgotten person and have decided that it is good enough for anybody to read and study. As a matter of fact we are going to make it our own platform: A customer is the most important person ever to enter my shop. A customer is not dependent on me, I am dependent on him. A customer is not an interrupter of my work, he is the purpose of it. I am not doing him a favor by serving him, he is doing me a favor by giving me the opportunity to serve him. A customer is not an outsider to me, he is part of my business. A customer is not a cold statistic, he is a human, has feelings, prejudices and biases. A customer is not someone with whom to argue or match wits. A customer is a person who brings me his wants. It is my job to handle them as efficiently as I can for him. Now, all this may seem a bit elementary. Every merchant knows, or should know, that the customer is important, indispensable and so forth. But strangely enough, the customer, in actual practice, is too often the forgotten man. And when the merchant forgets the customer soon forgets the merchant. The only way any small business man can stay in business and grow larger is to develop more City Property Tax Set at 90 cents per $100; Assessments Increase A city property tax rate of 90 cents per 100 dole assessment for the 1949-50 fiscal year was set Tuesday by the city council. This is the same rate levied last year, however, in tax revenue will be realized with assessed valuation increased $1,289,550 for a total assessment of $18,891. Compromise In Sanitation Squabble Fails Attempts to get the $8 million county sanitation show on the road failed last night as the beach group led by Mayor Dick Drake of Newport rejected the compromise plan offered by Districts 1, 2, 3 and 11. The "big four" which includes the cities of Anaheim, Orange, Fullerton, Santa Ana, Huntington Beach and the northern rural area of the county offered to employ an engineer in charge of design and construction and retain Ewald Total revenue to be raised the property tax is $164.90 cent tax will be apportioned follows: general, 52.6 cents, 19.4 cents and library, 18.8 cents. Increased library funds set aside in an improvement Of the $34,003.85 to be made the city's library, approx $3,700 will be placed in the trial fund. $2,590.03 BOD Charge Chlorination treatment Anaheim's sewerage during month of July was fixed 590.03 or 69.3 per cent of total treatments costs for JOS cities. The high cost attributed to the juice andDUCT plants located here. Anaheim's share in the nance of the JOS during set at $1,235.47 or 19.04 of the total maintenance Now, all this may seem a bit elementary. Every merchant knows, or should know, that the customer is important, indispensable and so forth. But strangely enough, the customer, in actual practice, is too often the forgotten man. And when the merchant forgets the customer soon forgets the merchant. The only way any small business man can stay in business and grow larger is to develop more satisfied customers. That's the only way John Wanamaker and Marshall Field achieved their great merchandising successes, it's the only way General Motors made a billion in automobiles, it's the only way A. P. Giannini built the world's largest bank and it's the only way hundreds of other men have created great enterprises. Whether a customer spends a dime or a hundred dollars he is the life of a business. The more that fact is realized the fewer business failures there will be. After fully digesting the above about customers we would like to call the following memorandum to the attention of all department heads: Subject: Death of Employees: It has been brought to our attention that many employees are dying and refusing to fall over after they are dead. This practice must stop. ON AND AFTER JANUARY FIRST, ANY EMPLOYEE FOUND SITTING UP AFTER HE HAS DIED WILL BE DROPPED FROM THE PAYROLL WITHOUT FURTHER NOTICE WITHIN FIFTEEN (15) DAYS. The following procedure will be strictly adhered to: 1. Because of the highly sensitive nature of our employees and the close resemblance between death and their natural working attitudes, investigation will be made quietly so that the employees will not be disturbed if merely sleeping. If after several hours it is noted that a worker has not moved or changed position, the Supervisor will investigate. (If subject is a Supervisor, next in line will investigate.) 2. If doubt exists as to true condition of employee, extend payroll check as test. If employee does not reach for it, it may reasonably be assumed that he is dead. Investigator must not be confused, however, by reflex action or spasmodic clutching due to strongly developed instincts in life. 3. Where it is proven that deceased is being supported by a desk or other company property. Attempts to get the $8 million county sanitation show on the road failed last night as the beach group led by Mayor Dick Drake of Newport rejected the compromise plan offered by Districts 1, 2, 3 and 11. The "big four" which includes the cities of Anaheim, Orange, Fullerton, Santa Ana, Huntington Beach and the northern rural area of the county offered to employ an engineer in charge of design and construction and retain Ewald Lemcke as operation engineer. With stalemate evident, it was moved to hold another meeting of the steering committees in an attempt to reach agreement. Mayor Drake indicated that he would not attend. The compromise of districts 1, 2, 3 and 11 first was offered in the form of a report of Engineer Lemcke at a special meeting of the districts on August 17. Engineer Jenkins of Santa Ana was proposed for the position of design as he had been one of those originally recommended by the Drake group. Doll Show Attracts 120 With over 100 entries in the Doll Show held at the Anaheim city park on Wednesday afternoon and sponsored by the City Recreation Summer Program, judges were presented with a serious problem. Ddlls of all ages, sizes and description were entered, causing Don Deer, city recreation director and his assistants much worry in selecting the winning entries. Entries were placed in eight classes, smallest, largest, prettiest, most unusual, china dolls, rag, largest collection, prettiest clothes, and the most humorous. Winning in the first class with first and second place respectively were Joan Stabbert and Diane May. With a doll four feet tall, Helen Baert won first in the large class and Carol Ann Booth placed second. A clever cowboy doll made of potatoes captured first prize in the most unusual class, and was entered by Joan Stabbert. Second and third place entries belonged to Sandra McLaughlin and Jan Critchfield. Showing the prettiest dolls in the show were Shirley Meger and Phyllis Schrott with first and second place entries. With a wordial fund. $2,590.03 BOD Charge Chlorination treatment of Anaheim's sewerage during month of July was fixed 590.03 or 69.3 per cent of total treatments costs for a JOS cities. The high cost tributed to the juice and ducts plants located here. Anaheim's share in the nance of the JOS during set at $1,235.47 or 19.04 of the total maintenance of $6,488.80. Commend Kiwanu A resolution was passed mending the Anaheim club for presenting the four new teeter-toters in ma park. In other action, the co-proved the variance per Jack and Taylor Fenx quested permission to move 60x60 hardware store North Palm street. This had been recommended proval by the city planner mission. City engineer Hapgood installed six streets along East Center street old city limits to Placeen would begin shortly. This action was in request of the resident Lyn Drive for a street light intersection of Evelyn and The council directed the gineer to install a street Kenway and West street. Total warrants issued two week period ending totaled $50,800.11. Juice Authorities Arrives at Ree Gold Plant He C. G. Beisel, one of the top authorities on the new concentrate of orange juice here this week to give clinical advice at the Real Juice Products plant on this product two years after assistant director of reservation at Florida Citrus Canterative at Lake Wales. His work at the local plant of Mutual Orange Supervisor will investigate. (If subject is a Supervisor, next in line will investigate.) 2. If doubt exists as to true condition of employee, extend payroll check as test. If employee does not reach for it, it may reasonably be assumed that he is dead. Investigator must not be confused, however, by reflex action or spasmodic clutching due to strongly developed instincts in life. 3. Where it is proven that deceased is being supported by a desk or other company property, an extension on the payroll will be granted. 4. In all cases, a sworn statement by the dead person must be filled in on a Special Form Pu-77-88-66½, giving particular attention to the tenth page. 5. Twenty-five copies will be made. One is sent to each department, three to this office, three will go to the deceased for identification of the corpse to eliminate further investigation before burial. The remaining copies will be filed alphabetically, numerically, by date, right side up, with two copies left for misfilling. City Assesses Utility Property At $1,573,950 Sacramento. (WNS) — The State Board of Equalization has announced its equalization of public utility property assessments in Anaheim. The board fixed $1,573,950 as the amount of utility property assessed, giving the city a 1 ratio over the county assessment, which totals $1,573,950 for the property within the city limits. The board said that throughout the state, there was an average gap of 23 percent between city and county assessments of utility properties, with some cities assessing as high as 50 percent over the county value. Crippled Children's Relief Assn. Starts Fund Campaign Letters soliciting support for the Orange County Crippled Children's Relief association were being mailed this week for a fundraising campaign which will start September 1, according to Mrs. Oscar Renner, chairman. This year's goal has been set at $6,000. ORANGE CAPITOL OF THE WORLD EST. 1870 ANAHEIM GAZETE E CENTS ANAHEIM, ORANGE COUNTY, CALIFORNIA, THURSDAY, AUGUST 25, 1949 Box Set at 90c ments Increased of 90 cents per 100 dollars of cal year was set Tuesday eved last year, however, increased with assessed valuations inassessment of $18,891,030. Total revenue to be raised from the property tax is $164,501. The 90 cent tax will be apportioned as follows: general, 52.6 cents; bonds, 19.4 cents and library, 18 cents. Increased library funds will be set aside in an improvement fund. Of the $34,003.85 to be raised for the city's library, approximately $3,700 will be placed in this specicial fund. $2,590.03 BOD Charge Chlorination treatment costs for Anaheim's sewerage during the month of July was fixed at $2590.03 or 69.3 per cent of the total treatments costs for all of the JOS cities. The high cost is attributed to the juice and by-products plants located here. Anaheim's share in the maintenance of the JOS during July was set at $1,235.47 or 19.04 per cent of the total maintenance charge MWD Water Halts Decreasing Depth Of City Wells Lowering of the depth of water in the city's wells has been halted according to Vard Hannum, superintendent of light, power and water who reported Dog Show Set For La Palma The Santa Ana Valley Kennel club will hold its second sanctioned match at La Palma park, October 23, according to Tom Short chairman Anaheim Ya Prisoner of Reds for 110 Recruit Donald L. Maheim reported in Vienna Tuesday that he had beoner of the Russian for 110 days. MWD Water Halts Decreasing Depth Of City Wells Lowering of the depth of water in the city's wells has been halted according to Vard Hanum, superintendent of light, power and water who reported that since the flow of MWD water into the Santa Ana river bed was started, the depth has been steadily increasing. On August 1, the day the MWD water was released, the water in the wells was 154 feet 7 inches from the surface. On August 8 it had increased to 154 feet 9 inches but on the 15th it was recorded at 154 feet 6 inches and last Monday it was 154 feet 5 inches from the surface. Anaheim is approximately 150 feet above sea level and so even with the increase noted, the wells were still being pumped 4 feet 5 inches below sea level. Escondido Co-Op Joins Exchange The Escondido Cooperative Citrus Association at Escondido is the latest citrus packing association to affiliate with the California Fruit Growers Exchange. The board of directors of the Sunkist marketing organization approved the contracts with the new affiliate on August 17. The new Exchange association, formerly affiliated with Mutual Orange Distributors, will start shipment through the Exchange on November 1. The San Diego County Fruit Exchange, one of the 26 District Exchanges affiliated with Sunkist, will handle the marketing details. "We are very glad to welcome the Escondido Cooperative Citrus Association into the Exchange," stated Paul S. Armstrong, general manager of Sunkist. "Membership gains over the past several years indicate that citrus growers recognize the value of the effective type of cooperation enjoyed thru affiliation with the Exchange. The new association handles both oranges and lemons. Approximately 275 cars of oranges and 75 cars of lemons are shipped in a normal year. E. W. Miller is manager of the association; Karl Bosch Dog Show Set For La Palma The Santa Ana Valley Kennel club will hold its second sanctioned match at La Palma park, October 23, according to Tom Short, chairman. Appearing at Tuesday's city council meeting Short reported that two previous maches held by the club at La Palma established new world's records for number of entries in a sanctioned match. In the puppy show held last November, a record was set and in the first sanctioned match held in April, a total of 453 dogs were entered. Short said the match drew an attendance of 2500. The council granted permission to the club to conduct dog races in the park at the show. They are for whippets—pint-size greyhounds—and are strictly for time and not the Tijuana variety. Short announced that Monday evening obedience schools are being conducted at La Palma and are open to all. He reported the club plans to present half-hour dog shows in Orange county schools during Dog Week. Unemployment Drops in County Sacramento (WNS) — Unemployment insurance claims filed for the week ending August 11 dropped to 274,609, according to the state department of employment. In the Santa Ana office, the department recorded 3,031 claims filed, and 2,157 paid for the week. Of the 274,609 claims filed throughout the state, the department paid 195,437, the report said, and of the claims filed, 34,123 were new. The claims filed still were much in advance of a year ago, when 200,824 sought insurance for the corresponding week, and 117,585 were paid. Anaheim Yankees Prisoner of Reds for 110 Recruit Donald L. Maheim reported in Vienna Tuesday that he had been one of the Russian prisoners for 110 days. Mays claimed the Rusfered him bribes to become a spy and had held him abominable conditions." It was reported that son of James L. May of Sycamore. and Mrs. Mott cott of 113 North Emily allegedly deserted from Army prior to his be prisoner of the Russian. The Anaheim Yankee Russians offered money and good living to his German girl friend if give them the informatiary installations they would swarming with the prince city's small fry next afternoon when the recountment sponsors its show. None of this stiff-legged tition with clipped ears celled hair either! No prize list includes awards with the longest longest ears, shortest tail largest, whitest and best. It's open to dogs can sort animals including thing from rabbits However, the kids can with any livestock, horses, cows, goats and have to be left at home. Wild animals are call their pet wild?) but be caged. Birds are fin thing with wings can Exchange Outlines Program of Federal Price Support Of Citrus Working closely with officials of the U.S. Department of Agriculture and the respective legislative committees, Congress, the California Fruit Growers Exchange has a concerted move to obtain greater recognition of citrus in Federal support and purchasing programs. "We are neither opposing or approving the mandatory price supports," states F. R. Wilcox, assistant general manager of the Exchange. "We are trying to place citrus in a more comparable position with other foods in the government program." Wilcox has led the representation from the California citrus industry in the Washington contacts. He has been joined by representatives of other elements of the industry and by representatives speaking for the Florida industry. Support in 1950 In all government price legislation to date, the entire gamut of vine* and tree crops have been placed in a very secondary position. Government support of certain crops, including citrus, is scheduled to become effective in 1950, but such support will only be given if there are sufficient funds after more favored crops are supported. With wheat, corn, cotton and other basic commodities getting strong support, the support of citrus and other tree crops under present legislation is very doubtful, Wilcox reports. "We feel that it is economically unsound and basically unfair to offer heavy price support to a seg- ment of agriculture and other section completely support picture," Wilcox wrote. The Exchange proposed Department of Agriculture Senate Committee of F. A. Agriculture is divided sections. The first cover purchases of citrus and an overseas export price second deals with price support. Pointing to the fact that funds are available from 32 (50 per cent of impaired) School Lunch Programs ECA, the industry assessment to purchase the funds. 1. School lunch to Juice excluding the request made to the Department of Agriculture current Valencia crop: a. Orange concentrate lion gallons. b. Pure lemon juice 000 gallons. c. Expenditures for payment program. The costs shown here are an export payment per cent of the F.A.S. ZETTE 25, 1949 Fourteen Pages No. 43 Talent Show Tonight at La Palma Park At eight p.m. this evening the curtain will rise on the Anaheim Optimist's Talent Night to be staged under the stars at La Palma park. The star-studded cast of local talent includes a variety of musical entertainment including the splendid singing of Reynaldo Robles, singing star of Anaheim Antics; Sybil Ring's baton twirling majorettes and the music of soloists from the Anaheim Conservatory of Music. Bobbie Martin's accordion band will perform as will Val Moore's Hawaiian dance students; Floyd Lewis, steel guitarist and Anita Schulz who will present several comedp vocal numbers. The evening will get underway with community singing led by Bud Paschall and will end with the drawing of a $795 television set to be presented to one of the donors. All proceeds of the show will go to the building fund of the pro- Anaheim Yank Prisoner of Reds for 110 Days Recruit Donald L. Mays of Anaheim reported in Vienna, Austria, Tuesday that he had been a prisoner of the Russian authorities for 110 days. Mays claimed the Russians offered him bribes to become a Russian spy and had held him "under abominable conditions." It was reported that Mays, the son of James L. May of 600 East Sycamore, and Mrs. Marie Prescott of 113 North Emily street had allegedly deserted from the U. S. Army prior to his being taken prisoner of the Russians. The Anaheim Yank claimed the Russians offered money, security and good living to him and his German girl friend if he would give them the information on military installations they desired. Pet Show for City's Kids Is Planned at Park Anaheim's city park will be swarming with the pride of the city's small fry next Wednesday afternoon when the recreation department sponsors its annual pet show. None of this stiff-legged competition with clipped ears and marcelled hair either! No sirree, the prize list includes awards for animals with the longest tail, the longest ears, shortest tail, smallest largest, whitest and best groomed. It's open to dogs cats and assorted animals including everything from rabbits to turtles. However, the kids can't show up with any livestock, so the pet horses, cows, goats and ponies will have to be left at home. Wild animals are OK (who'd call their pet wild?) but they must be caged. Birds are fine and anything with wings can be entered. State Leads Nation In '49 March of Dimes California contributed the largest amount of money in the nation to the 1949 March of Dimes, it was announced by officials of the National Foundation for Infantile Paralysis. The total was placed at $2,483,-734.24, by the state representative, L. Dee Belveal. This represents an increase of more than a million dollars over the 1948 campaign and places California in front of New York state for the first time in the history of the organization. Increase was approximated "in excess of 87%!" Highest per capita return was attained by Inyo county with a return of more than 81 cents for each person residing there. Greatest percentage of increase was produced by Santa Barbara county. Santa Barbara's campaign this year was 315% over the 1948 drive, for a total collection of $30,295.00. In commenting upon results of the fund drive, Belveal termed it the greatest effort ever made to halt the march of the disease which has stricken more than seven thousand Californians in the past eighteen months. "In spite of the magnificent response which was made in January's campaign, many of our county chapters are already operating on epidemic advances made from National Headquarters," he said. "A heavy hold-over case load from the '48 epidemic is greatly complicating the handling of this year's cases, both from the financial and the hospital care angles. Never-the-less," he added, "full resources of the National Foundation are being thrown into the breach wherever help is needed. Personnel, money, and equipment will be used until the last case is cared for." Julia Donnelly, Long-Time Local Resident, Passes Mrs. Julia Donnelly, beloved wife of Dennis J. Donnelly of 8291 Lincoln avenue, Anaheim, passed away at the Nolan Rest Home in Bobbie Martin's accordion band will perform as will Val Moore's Hawaiian dance students; Floyd Lewis, steel guitarist and Anita Schulz who will present several comedp vocal numbers. The evening will get underway with community singing led by Bud Paschall and will end with the drawing of a $795 television set to be presented to one of the donors. All proceeds of the show will go to the building fund of the proposed $20,000 Junior Optimist Boy's Club. Approve $17,078 Chest Budget A $17,078 budget was adopted by the Community Chest for the coming year by the board of directors at a meeting Monday evening. Five civic organizations will participate in this year's campaign including the Boy and Girl Scouts, Catholic Welfare, Salvation Army and the Visiting Nurses Association. Dropped from the chest is the Teen Canteen which is slated to come under the direction of the city's recreation program. The request of the USO and the Anaheim Social Hygiene association to be included was denied by the directors. Kick-off for this year's drive will be either September 30 or October 1 according to General Chairman John Shea. Louis Hoskins is budget chairman. The budget by participating groups is as follows: Boy Scouts, $6,000; Girl Scouts, $6,000; Catholic Welfare, $2,078; Salvation Army, $1,500 and Visiting Nurse Association, $1,500. Anaheim Men Aboard USS Valley Forge Two Anaheim men, Chief Machinist Carl E. Scott, USN, husband of Mrs. Margaret M. Scott of 231 Evelyn drive, and John C. Nevin, chief teleman, USN, husband of Mrs. Gracie Nevin of 815 South Philadelphia street, are attached to the aircraft carrier USS Valley Forge which has just been awarded the Battle Efficiency Pennant and "E" for her general excellence throughout the fiscal year July 1, 1948 to July 10, 1949. Program For Support Of Citrus Officials of the U.S. Department of Agriculture and the Senate Committee of Forestry and Agriculture is leading greater recognition of citrus fruit hasing programs: ing or approving the principal of ment of agriculture and leave another section completely out of the support picture," Wilcox says. Federal Purchases The Exchange proposal to the Department of Agriculture and the Senate Committee of Forestry and Agriculture is divided into two sections. The first covers Federal purchases of citrus and support of an overseas export program. The second deals with proposals on price support. Pointing to the fact that Federal funds are available from Section 32 (50 per cent of import duties); the School Lunch Program and ECA, the industry asks government to purchase the following: 1. School lunch to June 30, 1950, excluding the request already made to the Department for the current Valencia crop: a. Orange concentrate—one million gallons. b. Pure lemon juice base—75,-006 gallons. 2. Expenditures for an export payment program. The estimated costs shown here are based upon an export payment covering 50 per cent of the F.A.S. value. Bank to Award Trophies to Youth Farmers Bank of America will again award serviceable trophies to members of the 4-H and Future Farmer exhibitors at the State Fair in Sacramento September 1-11. Awards will be silver carafon sets and will be given by Elwood Boerlin, bank Crop and Livestock department representative. Winners will be judged on the basis of all-around proficiency in animal husbandry. Two Anaheim men, Chief Machinist Carl E. Scott, USN, husband of Mrs. Margaret M. Scott of 231 Evelyn drive, and John C. Nevin, chief teleman, USN, husband of Mrs. Gracie Nevin of 815 South Philadelphia street, are attached to the aircraft carrier USS Valley Forge which has just been awarded the Battle Efficiency Penant and "E" for her general excellence throughout the fiscal year July 1, 1948 to July 10, 1949. The award is a competitive one, based on overall battle efficiency. Each department of the ship is graded to determine the vessel's final mark in the competition. The pennant is a red triangle with a black circle in the center and is therefore termed a "meatball." In addition to the "meatball" each enlisted man having served on board the Valley Forge for at least six months of the competition year is entitled to wear an "E" on the sleeve of his uniform and receives a cash award as well. This is an old peacetime practice in the Navy revived two years ago to incorporate into training the lessons learned by war and the "meatball" has once again become a coveted Naval trophy. The Valley Forge is presently operating out of San Diego, California. BLOOD DONORS TO RECEIVE CERTIFICATES The Anaheim office of the American Red Cross this week is mailing to the more than 75 local blood donors their blood donors' certificates. These cards not only credit the contributors with a worthy deed but also serve as identification cards as each contains the blood type of the bearer. Less speed and more courtesy in your driving will help.