anaheim-gazette 1948-05-06

COLONY QUIPS Smith-Reafsnyder Furniture Co. has been operating a store in Anaheim for a good many years and thought they had their name pretty well established. The advertising they do and the clivic work all members of the firm are in have made the name familiar to a great many people. So the other day they received a check from a customer, mind you, and it is made out to Reaf-Smithsnyder Furniture. Probably they need more advertising so we will go right over and sell 'em. Harry and Mrs. Pearson have just returned from a trip to Hawaii which they took with, among others, Grand Exalted Ruler and Mrs. 'Fay' Lewis. Of course a wonderful trip was had by all and they were royally treated by the Elks of that jewel on the Pacific. The brother Elks were very grateful for the Grand Exalted Ruler's trip and, when introducing him, made every effort not to leave any title off of his name. Next in line stood Harry and when his turn for introduction came the officer in charge looked closely on his card for a title. He looked in vain. Finally after turning the card over and studying every corner the officer questioned Harry, who replied: 'Just an Elk with my dues paid.' Title or no title they were all in pretty good company. Come On, Fans! Baseball Starts The biggest opening day in Anaheim's history is the theme for Friday night's local opener when the Anaheim Valencias, Orange county's entrant in the Sunset League, meets its arch rival from Riverside in the first contest of the home series. Plans and ceremonies made by the local booster organization headed by Jim Kilduff and aided by the local Elks' Band to lend the music will feature the contest. Anaheim, fighting for its very survival in professional baseball, hopes to crowd over three thousand fans into La Palma Park for the contest. Three thousand fans would break all opening day records and prove to the state and the League that Anaheim is truly the hot bed of baseball and not the same city that failed to draw last season. With over two hundred stock holders in the local organization this season, the team takes on strictly a home owned atmosphere and every stock holder that takes in the games feels the club to be No Change In Valencia Club Owners, Managers Sacramento dispatches notwithstanding, there has been no recent change in the ownership or management of the Valencia club in the Sunset baseball league. Ownership is still shared between Sacramento club owner and Anaheim fans. Management still will be looked after by the Solons, as announced months ago. Articles of incorporation of the Valencia club were filed this week with the secretary of state and contained the names of Sacramento club owners only, but was said here the names we used for incorporation purposes only. Construction of New Lutheran School Begins Construction of the new Zion Lutheran school of Anaheim begins Tuesday, culminating weeks planning and months agen. Well, the Gazette is adding a new baby to its output starting next week. It is called the Anaheim Gazette Shopper. It will be mailed to many thousands of people in northern Orange county every week, reaching them not later than Thursday morning. The coverage will climb steadily until the Anaheim merchants message is in the hands of practically every resident in our projected trade area. Don't let anyone fool you that this is not a big undertaking. It is easy to go out and sell a gullible group on what you are going to do—if you don't intend to do it. We intend to do a good job. We have too big an investment here to do anything else. We are too well known to do any less. So in the middle of Anaheim's Progress Week we start this new baby on its way and in the right way. It will go right on, from week to week, doing a job for the Anaheim merchant. This is an honest attempt to get some plus business into our fair city. The more business done in Anaheim the better for us all. And the better for the customer, too, for here we have a tremendous edge in convenience due to parking facilities and the compactness of our shopping district. Anaheim may be likened to one great big department store where you can get anything you want at a reasonable price, on friendly terms, from people you can trust. The backbone of our merchants' group is made up of men and women who have been selling things to residents of this area for many, many years. You can depend on them. We are sure that the new residents of northern Orange county will also become our customers if we carry our message to them. This is what the Gazette and its shopper proposes to do. HlFmindHl Navel Season Construction of New Lutheran School Begins Construction of the new Zion Lutheran school of Anaheim began Tuesday, culminating weeks planning and months of raising more funds. Allison Honer of Santa Ana, general contractor who built the Santa Ana college, was awarded the contract this week to build the church's three-room school adjacent to the present structure on North East street. With part of the work being done by volunteer labor, a feature which is enabling the backers to install latest innovations, estimated cost of the project is $52,000. Members of the building committee are Fred Kahlen, chairman and Ray Grimm, Roy Miller, C.M. Geissler and O.C. Ulrich. The original Lutheran school was organized in 1939 when Rev. H.G. Schmelzer was pastor of the Zion Lutheran church, and the assistant pastor was Rev. L.E.Eiffert. Beginning with 14 pupils, Rev Eiffert taught all eight grades. Today there are 69 pupils enrolled and additional applications for the coming year in already. Another teacher was added to the one-man staff in 1940. He was Walter Knigge, who in 1946, was joined by Paul Lohr. Also in that year a bus driver and sexton Henry Willers, was hired. Current plans call for another teacher and the splitting of the eight grades three ways. The modern structure is expected to be completed by September 1 of this year, according to committee spokesmen. Architect is John C. Fleming of Glendale, who is well known in Orange county as a designer of private homes, churches and schools. Various Zion Lutheran church organizations have been highly active in the fundraising campaign. Last Thursday profits of $70 were realized from the Parent Teacher Association's ham dinner and bazaar under the chairman ship of Mrs. Cora Ulrich. Next week, the Ladies' Aid will sponsor a silver tea. 4-H Club Fair Navel Season Nearly Over; Lemons Strong California orange volume was up last week about 35 cars and the fob average advanced a few cents. And lemons went to town. In spite of cooler weather, lemon sales last week were up 58 cars and the fob average increased about 26 cents to about $5.53 a box. The price average on California oranges of $3.55 was called "satisfactory" in some quarters. It was a few cents under the average for the corresponding week last year but nearly a dollar a box under the average for the corresponding week in 1946. Reports indicate Florida Valencias are arriving in good condition but the flavor is said to be unsatisfactory. Both remaining navel crop and the Valencias—harvest of which has already begun in spots in southern California—are excellent from the standpoint of color and interior quality. The bulk of navel oranges will go to market this week, and the season is expected to be nearly, if not wholly, cleaned up by the week ending May 22. The prorate for this week of 200 cars for southern California Valencias was generally unsatisfactory to growers in this district. The movement this week also included 450 cars of central and northern California Valencias and unrestricted (Continued on Page 6) Others elected by ballot, as tabulated in the Chamber offices last Thursday morning from 14 possible candidates, are Solter, Gene Mahaffey, Clayton Allen, Wayne Griggs, Russell Renner, Robert Jaynes and Harold Smith. Outgoing directors include incumbents Smith, Solter and Hardin and Al Cotler and Vic Huber. Terms of office are for the fiscal year of June to June. The directors will meet May 26, to formulate a comprehensive program for the coming year. Ex-officio Thorneycroft will preside over the general meeting of the retailers on June 2, when he officially will present the new committeemen and chairman Solter. This current year is recognized as one of the most successful to date, retail spokesmen stated. Nets $53 From 'Treasure Chest' From a possible treasure chest award of $525, Mrs. J. H. Bailey, 323 East Alberta street, received $53 in the big Appreciation Day event, held in front of the J. C. Penney Company, yesterday (Wednesday) afternoon at 2:30 o'clock. A consolation prize of $10 in merchandise from Cotler's went to Martin J. Gregor, 524 West Chestnut street, after Earl G. Huson, 521 South Resh street, was not present to claim it. Little Connie Kelly received a $1 certificate which will be honored by an Appreciation merchant for assisting with the awards. Gabbert Stephens, of Radio station KVOE, Santa Ana, again was the master of ceremonies. Next week the Treasure Chest event will be staged at the Fox Theater on West Center street, immediately following the 1:30 o'clock Fashion Show, to be given as a part of the Civic Progress Week celebration. ANAHEIM GAZETE EST. 1870 ANAHEIM, ORANGE COUNTY, CALIFORNIA, THURSDAY, MAY 6, 1948 Civic Progress Week Schedule Here is a schedule of time and events for the Anaheim Civic Progress Week, which begins May 11. TUESDAY: Youth and Recreation Day 12:00 noon—Luncheon, speakers and panel discussion in Anaheim Elk’s Club. 7:30 p.m.—Valencia Night, La Palma park stadium, bands, majorettes, baseball game, Anaheim Valencias vs. Las Vegas. WEDNESDAY: Agriculture and Retail Day 10:00 a.m.—Tractor demonstration, Exposition grounds, La Palma and Palm streets. 1:30 p.m.—Coronation of queen, style show, Fox Theater, West Center street. 2:30 p.m.—Appreciation Day treasure chest drawing, outside Fox Theater. 6:00 p.m.—Grand opening of Civic Progress Week Exposition, La Palma and Palm streets. Hobby show, livestock show, citrus exhibits, machinery, midway, concessions, etc. 8:00 p.m.—Ball game, La Palma park, Valencias vs. Las Vegas. THURSDAY: Community Planning Day 10:00 a.m.—Opening panel discussion in Elks club. 12:15 p.m.—Luncheon and speaker, Elks club. 2:00 p.m. until 4 p.m.—More panel discussions with visiting officials. 4:00 p.m.—Field trip for planners. More Helicopter Mail Service For Anaheim Soon Los Angeles Airways, officers of the nation's first school helicopter mail service, has stepped up its service in southern California. But it hasn't added the service to Anaheim yet. One additional flight has put on Routes A and B. Equipment and personnel have to be added before any national flight may be put on C, which includes most of Orange county. Fullerton is the Orange county town which has the added service. Clarence M. Belinn, prefect of the company, said that past eight months the company has expedited 35,000,000 letters, and that each month has been an increase in the April being the heaviest we estimated 125,000 pounds. Of this consisted of letters were mailed in the east and delivered directly to the 55 land cities on its routes earlier following day. The added service will no longer serve the flow. In other words... Construction of New Lutheran School Begins Construction of the new Zion Lutheran school of Anaheim began, culminating weeks of dig and months of raising funds. Allison Honer of San Diego, general contractor who is Santa Ana college, was the contract this week to the church's three-room adjacent to the present site on North East street. Part of the work being done volunteer labor, a feature is enabling the backers to latest innovations, estimation of the project is $52,000. Members of the building committee Fred Kahlen, chairman, Roy Grimm, Roy Miller, O. Pasler and O. C. Ulrich. Original Lutheran school was held in 1939 when Rev. H. Helzer was pastor of the Lutheran church, and the asstastor was Rev. L. E. Eifflinning with 14 pupils, Rev. Knigge, who in 1946, was by Paul Lohr. Also in that bus driver and sexton, Willers, was hired. Plans call for another and the splitting of the grades three ways. Modern structure is expected completed by September this year, according to compokesmen. Director John C. Fleming of who is well known in county as a designer of homes, churches and Zion Lutheran churchitions have been highly acclaimed fundraising campaign,ursday profits of $700 realized from the Parent-Association's ham dinnerear under the chairman-Mrs. Cora Ulrich. Next the Ladies' Aid will sponsor tea. Club Fair side Fox Theater. 6:00 p.m.-Grand opening of Civic Progress Week Exposition, La Palma and Palm streets. Hobby show, livestock show, citrus exhibits, machinery, midway, concessions, etc. 8:00 p.m.-Ball game, La Palma park, Valencias vs. Las Vegas. THURSDAY: Community Planning Day 10:00 a.m.-Opening panel discussion in Elks club. 12:15 p.m.-Luncheon and speaker, Elks club. 2:00 p.m. until 4 p.m.-More panel discussions with visiting officials. 4:00 p.m.-Field trip for planners. 6:30 p.m.-Joint dinner, Associated Chambers of Commerce, Orange County League of Cities, Elks club. 8:00 p.m.-Ball game, La Palma park, Valencias vs. Las Vegas. EXPOSITION RUNNING AFTERNOON AND NIGHT FRIDAY: Industrial Day 12:00 noon-Luncheon and speaker in Elks club. 1:30 p.m.-Field trip by auto through industrial sections of Anaheim. 7:00 p.m.-Optomist club Knothole Gang night, La Palma park stadium. Entertainment, ball game, Valencias vs. Reno. SATURDAY 8:15 p.m.-Anaheim Valencias vs. Reno. SUNDAY 6:30 p.m.-Double header game, Valencias vs. Reno, La Palma park. Exposition runs all day Sunday, closes Sunday night. CITRUS PRODUCERS HEAR WOES OF WHOLESALE FRUIT MEN About 250 orange growers attended the meeting last Friday night at the Anaheim Union high school called by organizers of the California Citrus Producers association. Approximately one-third raised a hand when the gathering was asked how many wanted to join. The association was begun several months ago in Redlands and up to its meeting here had grower-members in all citrus-producing counties in the state but Orange and Ventura counties. It claimed approximately 1000 members owning about 30,000 acres of orchards. The announced purpose of the new association is to stimulate existing marketing agencies to intensify salesmanship and abandon the position that there is a surplus of citrus and recognize that there only is underselling. Prior to the meeting at the high school the directors of the association heard—for about four hours—the woes of produce and fruit wholesalers, chiefly from Los Angeles, who said the California Fruit Growers Exchange of the company, said that past eight months the company has expedited 35,000,000 letters, and that each month has been an increase in the April being the heaviest we estimated 125,000 pounds.of this consisted of letters were mailed in the east and delivered directly to the 55 land cities on its routes earlier following day. The added service will notverse the flow. In otherwestoutbound traffic will get away so that close of business may be transferred directly to continental airliners at the Angeles Airport for deliveryfollowing morning in e cities. MAM Jamboree For Scholarship A benefia jamboree, "Pand the Cisco Kid" was presenin Anaheim Union high schoolditorium under the joint spiorship of the Placentia and Ancouncils of the Mexican-AmericMovement last Saturday evat at 7:30 o'clock. Louis Sandoval, president Anaheim council of MAM Gualberto Valadez, presidenthe Placentia council, we charge of arrangements. Proceeds from the performwhich was applauded by a audience, will be used to scholarships for worthy Mex American boys graduatingyear from Anaheim and Placenthigh schools. The scholarshipbe for trade and college e tions. The jamboree featured original screen character act"Pancho," Chris-Pin Martin,traying the part of the "Kid" was Tom Hernandez actor of that role. Accompanying the twocipals was a troop of Hollyand Mexican star entertainersgave a program of songs,and dances. The main show began ato'clock following a half-hourgram of color cartoons. Optomists To Sponsor Game, Program, May I A game between the Valenciaand Las Vegas baseball teamprofessional entertainment Club Fair Saturday To Be Biggest Ever The county 4-H members on will hold their largest fair. It will be at the bureau grounds, 353 South street, Orange. Westock and home economists will be judged in the afternoon program will indemonstrations, a fashion dancing and special envent. Stock entries include fancy dairy, sheep, milk goats, moultry, rabbits, and feabits. Special pie and cake baking for 4-H boys and girls has a large number of entries outstanding 4-H demonteam will be selected by arks, executive secretary, County Farm Bureau, and Cory and Mrs. Marian of the Agricultural ExService. Stock will be judged by F. of the Bank of Ameri- The vigorous protest of southern California Valencia shippers to the Orange Administrative committee against a prorate of only 200 cars of southern Valencias for next week was without visible results: After the hearings in Los Angeles Tuesday the prorate remained at 200 cars. In former years it has been around 500 cars for the corresponding week. Apparently the movement of southern Valencias is being held down by the OAC to give the Valencia growers of the San Joaquin Valley and the southern naval shippers more time in which to clean up their crops. Some Anaheim shippers say, however, the situation has not turned out badly. Because of the (Continued from Page 6) The announced purpose of new association is to stimulate existing marketing agencies to intensify salesmanship and abandon the position that there is a surplus of citrus and recognize that there only is underselling. Prior to the meeting at the high school the directors of the association heard—for about four hours—the woes of produce and fruit wholesalers, chiefly from Los Angeles, who said the California Fruit Growers Exchange had recently shut them out of its packing houses and sought to compel them to buy exclusively on the Los Angeles auction, which they said, is conducted by the Exchange. In summary, the wholesalers (Continued on Page 6) Enter Contest For Queen Title JUNE JOHNSON SHARON STEDMAN Shown above are Sharon Stedman and June Johnson, two more of the candidates who are entering the last leg of their race for Queen of Civic Progress Week. Miss Stedman stands third on the list and Miss Johnson ranks twelfth. Miss Anita Robertson, 314 West Center street, heads the list this week, with Mrs. Alice Lewis, Bank of America, second. Final returns on ticket sales of the Civic Progress Week Exposition, which are counted for votes, will be turned in next Monday. The queen and her four attendants will receive many beautiful prizes. MORE EXPOSITION ENTRIES LISTED, SHOW GROWING BIGGER DAILY More and more merchants are reserving display and sales booths for the Civic Progress Week Exposition. The list has become augmented considerably since names of participants were announced last week. The whole exposition is designed to be of special interest to everyone residing in this area, spokesmen stated. Homemakers will be interested in the growing list of displays of furnishings and appliances, as well as upkeep equipment. Starkweather's radio store, H. R. Fox and company, R. Joe Quast and Sons, Soden Refrigeration, C. B. Neighbors water softeners and Garey's Furniture store all have announced plans for displaying attractive home appliances. Growers Worry Over Citrus Picker Shortage The shortage of pickers for the Valencia harvest looked no better this week than it did last week. George Graham, secretary-manager of Citrus Growers, Inc., which is looked to by the majority of Orange county... MAM Jamboree for Scholarships Beneficia jamboree, "Pancho the Cisco Kid" was presented Anaheim Union high school aurium under the joint sponsor of the Placentia and Anaheim councils of the Mexican-American movement last Saturday evening 7:30 o'clock. Louis Sandoval, president of the Anaheim council of MAM, and Alberto Valadez, president of the Placentia council, were in large of arrangements. Proceeds from the performance, which was applauded by a large science, will be used to buy scholarships for worthy Mexican-american boys graduating this year from Anaheim and Placentia schools. The scholarships will for trade and college educations. The jamboree featured the final screen character actor of Pancho," Chris-Pin Martin. Poring the part of the "Cisco Kid" was Tom Hernandez, stage or of that role. Accompanying the two prinals was a troop of Hollywood Mexican star entertainers who are a program of songs, skits and dances. The main show began at 8:00 p.m. following a half-hour program of color cartoons. Optomists To Boonsor Game, Program, May 14 A game between the Valencia Las Vegas baseball teams, a professional entertainment program. Picker Shortage The shortage of pickers for the Valencia harvest looked no better this week than it did last week. George Graham, secretary-manager of Citrus Growers, Inc., which is looked to by the majority of Orange county citrus growers to find them field and packing house help, said this week that the citrus industry in Orange county is or soon would be about 2000 men short of full requirements. He said that the total requirements of the county at the peak of the season was between 4,000 and 4,500 men. At present there are between 1500 and 1800 at work in orange and lemon orchards. But the season is only beginning and the demand for pickers will mount swiftly as the season advances. Some orange shippers this week believed the prorate of 200 cars of southern Valencias set by the Orange Administrative committee would not be more than a quarter filled because of the shortage of pickers. The number of unemployed applying for unemployment insurance in this county this week was not immediately available, but (Continued from Page 6) Exchange Will Try Selling Lemons in Bags Having decided to allow shipment interstate this year of oranges in bags, the conservative Exchange has decided to make one more daring experiment. Requested originally by the San Diego County Fruit Exchange, the board of directors of the California Fruit Growers' Exchange has authorized experimental intra- and interstate shipments of mesh bag non-advertised brands of Exchange lemons. The program will be conducted under the supervision of the Field Service and the Sales Department. Present plans call for the bagging of two pounds of lemons with 36 such bags to be shipped in a Other home furnishers taking booth space include Heath and Owston, Airflow Awning company, Taft Venetian blinds, Slats-O-Wood blinds, Anaheim Mattress company and one of the new Anaheim manufacturers, the Wellbilt Spring company. An interesting display of house-cleaning equipment is promised by the King and Brollier company, distributors of mops and cleaning equipment. Thrifty Vacuum company will also have a booth. New names added to the automobile show are those of H. and K. Motors, Kaiser-Frazier dealers here, Cone Bros. Chevrolet, which will have a parts display booth, Gledhill motor scooters and Stillwell motorcycle shop, who will share a booth. J. C. Penney company has reserved booth space, as have the Boss Overall cleaners Food sales booths inside the big-top will be sponsored by Nescafe and the Korn Krinkle company. Builders will be interested in the display of the Transit-Mix Concrete company of Pasadena and Gibbs Lumber company. Another booth for rancher interest will be that of the Cactizona Fertilizer company of Garden Grove. Photographers from Arizona and southern California will come to Anaheim next week to attend the Civic Progress Week Exposition where a new camera will be unveiled in the booth of Gus and Erma Thornrose, Anaheim and Buena Park photographers. The camera, which operates at the speed of one five-thousandth of a second, will be demonstrated in actual use in one of the booths engaged by the couple. Known as the "Rapid Photo" camera, it combines several novel ideas which eliminate much of the motion, and the camera is concealed from the subject's view when used for children's portraits. Instead, the youngster, to be pictured, views a Donald Duck cartoon movie. Children attending (Continued on Page 6) Marjorette, Band Event to Herald Valencia Night Climaxing Youth Recreation Day, two smartly uniformed bands, baton twirling majorettes Optomists To Provisor Game, Program, May 14 The game between the Valencia Las Vegas baseball teams, a professional entertainment pro-am and launching of the kid's Hole Gang, will be sponsored by the Anaheim Optomists on May 14, beginning at 7 p.m. in Palma Park, as part of the drama of Civic Progress Weeks. Chairman of the Optomists' at the ball park, to which of the service clubs' members southern California are invited, Marvin Mason, head of the Hole Gang committee. Radio personalities to be featured include Band Leader Cliffie Moore, Merle Travis, Eddie Kirk, Hayden and other well-known stars. Organization of the Knot Hole that night will see all Anaheim elementary school boys added free, beginning at that time to all Val games played on home field. Tickets to the Optomists' night to be obtained from any of the service clubs' members or at the box office, Mason stated. 1947, 33 percent of all per-killed on America's streets highways were pedestrians. 200 children under 15 years were killed in automobile accidents in America in 1947. More than 70 per cent of 1947 mobile accidents occurred on pavement. Traffic accidents injured more than a million and a quarter Americans in 1947. Requested originally by the San Diego County Fruit Exchange, the board of directors of the California Fruit Growers' Exchange has authorized experimental intra- and interstate shipments of mesh bag non-advertised brands of Exchange lemons. The program will be conducted under the supervision of the Field Service and the Sales Department. Present plans call for the bagging of two pounds of lemons with 36 such bags to be shipped in a master container. Incidentally, P. A. Crouse, technical advisor of the South African Co-operative Citrus Exchange at Pretoria, South Africa, who was a visitor at the recent meeting of the board of the Northern Orange County Citrus Exchange, said South African citrus had been marketed commercially in mesh bags for sale and use in South Africa for many years. The bag heretofore used will hold thirty pounds of oranges or lemons and 27 pounds of grapefruit. Master containers are not required, for the greater part of South African rail lines use cars equipped with racks. Bags are loaded not more than three deep, with the racks serving as separators and thus preventing the fruit from being crushed or bruised. The South African Exchange estimates that about 25 per cent of these "king size" bags are actually purchased and used by consumers. The rest are sold to dealers and the fruit is either sold by the dozen or by the pound. Starting this year, the South African Exchange plans to use a ten-pound container in addition to the 30-pound bag. The South African Cooperative Citrus Exchange acts impartially as selling agent for both members and non-members of the organization. Per box, Crouse estimated, it costs from 50 to 55 cents to produce a box of oranges in his country. The low price is due chiefly to cheap labor. Marjorette, Band Event to Herald Valencia Night Climaxing Youth Recreation Day, two smartly uniformed bands, baton twirling majorettes and a majorette drill team will introduce Valencia night with a musical and dramatic pageant on Tuesday, May 11, beginning at 7:30 p.m. in La Palma park, before the Valencia-Las Vegas baseball game. The Fremont Junior high school band and majorettes, directed by Ted Bourne, will march onto the field from the east side, proceed to the center of the diamond and form a half-circle toward first base. Directed by Bill Cook, the Anaheim Union high school band will enter from the west side led by majorettes. They will also proceed to the center of the diamond, then move back to form a half-circle toward first base. Skits will be presented by majorettes of both schools. Civic Progress Week's queen and her four attendants will be introduced by Dick Gay. Sybil Ring and her majorettes will enter the field from both sides, batons twirling, proceed to the center of the diamond and present a drill exhibition. A small Crosley convertible, carrying two small tots will arrive. The youngsters will present Miss Ring with her five-foot baton for her routine. Both school bands will retire, the high school group to third base and the Fremont musicians to the first base side. The playing of the national anthem will precede the entry of the two opposing ball teams. Both bands will play between innings.