anaheim-gazette 1947-08-07

COLONY QUIPS The public prints carried a story last week giving some dire predictions on agriculture for the next fifteen years. James Tinley, farm economist at the UC college of Agriculture looks into his crystal ball and sees declining prices together with a recession for the next couple of decades. These forecasts, of course, are based upon a study of wholesale prices and 'if history repeats itself' ideas. Like the Dow theory there are reams of statistics, mixed 'ifs' and the like. Our only interest in this sort of thing is that we hope the heads of our large orange marketing organizations do not hear of this kind of thing and do not give it back to us in lieu of a real selling job. From the looks of things around here there will continue to be a good many oranges to sell each year for a long time to come and if the trend of prices is to follow the pattern noted in Tinley's crystal ball then there will have to be more selling and promotion. Looking 20 years in the future one must consider that the youth of today will be the market of tomorrow. At least two and a half million young people move into the sales orbit every year and these new, potential customers need selling on the use of oranges in their diet so they will live longer, get more out of life and thus be customers for the orange industry for a longer period of time. With the addition of a new $25,000 unit of central office equipment and the near completion of two cable jobs, telephone facilities serving the Anaheim exchange have been substantially increased and The Pacific Telephone and Telegraph Company, according to Manager R. J. Rossberg, will be able to serve some of the present applicants waiting for telephone service within the next few months. "I wish I could announce that the telephone company can see its way clear at this time to serve all applicants for telephone service," Rossberg said, "but this is not possible. These new facilities will, however, be a substantial increase to those now serving the 5,100 telephones here in the Anaheim exchange." Rossberg said that one of the new cables will serve portions of the northwest section of the exchange. The other cable will provide facilities in the west portion of the exchange. Other cable throughout the exchange scheduled for later this year. The manager said that the telephone company has added new telephones here in the past 12 months—almost a 20 percent increase. Despite this increase, manager declared, there are about 600 applicants waiting for service. Rossberg summed up the telephone situation in these words: "We have made steady progress in the last two years since the end of the war, but we still have much to do. "You may be sure that your telephone company is making every effort to accelerate its expansion program just as rapidly as it can to keep up with the precedented demand for services brought about by the wartime backlog of orders and the phenomenal development of Anaheim in recent years." Looking 20 years in the future one must consider that the youth of today will be the market of tomorrow. At least two and a half million young people move into the sales orbit every year and these new, potential customers need selling on the use of oranges in their diet so they will live longer, get more out of life and thus be customers for the orange industry for a longer period of time. All orange growers or people who sell and depend on the raising of oranges should get that one. Some way should be found to reach this large section of our population before they come into the market themselves. Aside from reaching them through their homes and families. Perhaps the best spot is the junior high school or the seventh and eight grades. Here these children are found with very few preconceived ideas. They can be sold directly and do not have to be unsold off of something else. Big industrial concerns recognize this and are acting upon it at the present time even though there are more customers for most of their products than they can take care of. One important concern is all that is needed for an example: General Motors Chevrolet Soap Box Derby. Go down and try to buy a Chevrolet and then wonder why such a large outfit is out spending this kind of money. Maybe they heard of Tinley's crystal ball and want these boys to grow up and buy one of their automobiles. At least the last part of that sentence will come true. Market only become markets through the continuous power of advertising. That hammering should start early and never slacken its wallop. A sound approach to the schools would be through the teachers and students now studying to be teachers. Give these people a hand with their students and the door is wide open. Perhaps Prof. Tinley should start thinking about sales and get out a sales course for all expectant teachers to help sell more oranges instead of studying what the farm market did in 1814, 1864 and 1920. At least we in Orange county who depend, to a large extent, on the orange business think so. Now that the busses which serve the telephone company can see its way clear at this time to serve all applicants for telephone service," Rossberg said, "but this is not possible. These new facilities will, however, be a substantial increase to those now serving the 5,100 telephones here in the Anaheim exchange." Rossberg said that one of the new cables will serve portions of the northwest section of the exchange. The other cable will provide facilities in the west portion Native Sons', Elks' Leaders Meet Here Leaders of two great fraternal organizations met in Anaheim Tuesday night when Walter H. Odemar of Los Angeles, Grand President of the Native Sons of the Golden West, brought official greetings to L. A. "Fay" Lewis, Grand Exalted Ruler of the Elks, at a meeting of Mother Colony Parlor No. 281, NSGW, held in K. C. Hall, Lewis, born in this city, is a charter member of the north Orange county Native Sons. Grand President Odemar, who heads an organization of over 23,000 Native Sons in California, complimented the newly elected Grand Exalted Ruler of the Elks on his stand opposing those who would destroy the American way of life and pledged the whole-hearted support of the Native Sons of the Golden West, who took a like stand at their state convention in May at Catalina. Both leaders voiced their desire to coordinate their activities to stamp out subversive forces in California and in the United States. The Native Sons of the Golden West and the Benevolent and Protective Order of Elks are the first two fraternal organizations to take a definite stand on this problem. Grand President Odemar further revealed that the Native Sons are to take an active interest in juvenile problems and will combat juvenile delinquency by helping to eliminate its causes. During the coming years the various parlors in the state will sponsor boys' and girls' activities such as Boy Scout Troops, Girl Scout Troops, and kindred groups. Jack Regan and Associate Buy Cowan Ranch Papers were in escrow this week for the sale of the 825 acre Walt Cowan ranch. Purchaser of approximately 400 acres mostly citrus, was Jack Regan, Saul Ana realtor. The remaining age, mostly rolling timbered he went to the Natural Gasoline company of Los Angeles, said to be subsidiary of Standard Oil. The Cowan ranch is the northerly portion of the old Marian ranch and lies in the foothills joining Lemon Heights. Regan was said to have paid $480,000 for his share of the property and the whole deal was emulated to have involved approximately $600,000. Regan was quoted this week as saying he would sell off his portion of the rank "in large parcels" and has already sold 50 acres to Ernest Winbigel Santa Ana mortician, for a ported price of $100,000. The property, in Regan's opinion, is destined to develop in an area of big estates, comparable to those back of Beverly Hills. Pearson Chosen As Community Chest President As in 1945 and 1946, Mary Charles Pearson will head Anaheim Community Chest for the coming year, and Rev. H. Schmelzer will serve as secretary treasurer. This was decided after meeting of representatives of participating agencies held Monday at City Hall. Harry Hew was named vice-president. It was voted that the executive committee should consist of three officers and two additional members. The two additional members chosen are Tex Midland. Now that the busses which serve Anaheim can again run in the alley back of the city's library the traffic is handled with little jamming of the streets or neighboring businesses. Things are much smoother, windows can be 'shopped' and some temperatures have come down. There is one spot just in front of the bowling alley and camera shop, however, which has lost its parking meters and has assumed a bright red hue and is 'verboten' to private automobiles. This is a spot (look at it next time you go by) now designated as a bus stop. During the hours between 6 p.m. and 12:35 a.m. the busses are allowed to pick up and discharge passengers in this zone. But during the early morning hours and until 6 o'clock in the evening the curb retains its bright red paint and no vehicle is allowed to use the space. From six in the evening until thirty-five minutes after midnight the buses use the space and for the rest of the time it is lost as a revenue producer to the city and as a parking place for the customer. There ought to be a law— TOPEKA, KANSAS, PICNIC SET FOR AUGUST 16 All former residents of Topeka, Kansas, are invited to the all-day Topeka picnic in Bixby Park, Long Beach, Saturday, August 16, Bert Keele, president, of Los Angeles, announced. Former residents are requested to bring their lunch. Coffee will be served free. THE JOHN WHITCHER'S NOW IN VANCOUVER Mr. and Mrs. John Whitcher of 748 North Sabina street, left Sunday for Vancouver, British Columbia. During their two week vacation trip they will visit friends and relatives there. Whitcher is the entrepreneur of swivel chair No. 1 in the Anaheim Barber shop on South Los Angeles street. Grand President Odemar further revealed that the Native Sons are to take an active interest in juvenile problems and will combat juvenile delinquency by helping to eliminate its causes. During the coming years the various parlors in the state will sponsor boys' and girls' activities such as Boy Scout Troops, Girl Scout Troops, and kindred groups. Tuesday night's meeting was presided over by Henry Plou, president of the Anaheim parlor. A class initiation honoring the two distinguished guests, was conducted by an initiatory team from Santa Ana parlor, headed by Gregory Paull, president. Serving as marshal for the team was Walter Hiskey of Santa Ana, Grand Marshal of the Native Sons of the Golden West, who will head the state organizations giant parade Admission Day in Long Beach. Serving as organist for the occasion was Jack Regan of Santa Ana, who is official organist for Mother Colony Parlor. Members of the Native Sons from Huntington Beach, Los Angeles, Pomona and Riverside were also present. General arrangements for the meeting were made by Harold Parkhurst of Riverside, district deputy to the Anaheim Parlor, and Leonard Schwacofer, managing editor of the Grizzly Bear magazine, official state publication of the Native Sons and Daughters of the Golden West. Thirty building permits were issued during July by Building Inspector R. Nyboe. Stated out of the building totaled $111,000. This raised the total permits to the year to 260 units and the cost to $1,077,319. Total value of buildings which permits were issued in July 1946 was $143,902 and the total for the first seven months of 1947 was $1,266,951. ANAHEIM, ORANGE COUNTY, CALIFORNIA, THURSDAY, AUGUST 7, 1947 Adds $25,000 Up On Orders Exchange. Other cable jobs without the exchange are called for later this year. Manager said that the telecom company has added 800 telephones here in the last months—almost a 20 percent increase. Despite this increase, the larger declared, there are still 600 applicants waiting for usberg summed up the local phone situation in these words: we have made steady progress last two years since the end of war, but we still have much may be sure that your one company is making effort to accelerate its expansion program just as rapidly than to keep up with the unanticipated demand for service about by the wartime ing of orders and the physical development of Anaheim years." Records Show No Hot Spell As Protracted Since July 23 there have been only two days when the temperature in central Orange county failed to reach 90 degrees or higher. On Saturday, August 2, the highest temperature was 89 degrees. Up to noon yesterday the maximum reading was 87 degrees. That is the longest hot spell for Orange county revealed by the records meticulously kept by Roy Bishop of Orange for the past 13 years. In his opinion the record would not be equalled in the weather records kept in southern California for the past 70 years. There have been briefer but hotter spells in the county, the former county agricultural commissioner pointed out, and he recalled a few blazing days in late September, 1939, when county temperatures ranged from 100 to 111 degrees and which ended with Electra Motor Comes Home As Part Of Machinery Made in Cincinnati The Borden Fruit company, 709 East Center street, installing machinery, including an overhead conveyor and Bostitch stapler unit, to facilitate the bagging of oranges. Borden, too, is marketing a part of its fresh fruit in pack form. The overhead conveyor is manufactured by the E. W. Herman company of Cincinnati. Its motive power is an electric motor, and inspection of the motor after the arrival of the Anaheim revealed the motor is one of the products of El Motors, Inc., 1110 Lemon street, Anaheim. "And a mighty good motor it is, too," commented theagement at the Borden plant. Records at the Electra plant reveal that the motor was direct to the E. W. Bushman company in Cincinnati. Hot Weather Big Help To Citrus Market Sweltering weather which marked Valencia Club Sold to Trio Of Beach Me While a group of Anaheim Jack Regan and Associate Buy Rowan Ranch ers were in escrow this week the sale of the 825 acre Walter ranch. Purchaser of approximately 400 acres mostly in the was Jack Regan, Santa Realtor. The remaining acre mostly rolling timbered hills to the Natural Gasoline company of Los Angeles, said to be a diary of Standard Oil. Cowan ranch is the north portion of the old Marcy land lies in the foothills along Lemon Heights. Man was said to have paid 100 for his share of the propand the whole deal was estimated to have involved approxi- $600,000. Regan was quoting week as saying he would of his portion of the ranch large parcels" and has already 100 acres to Ernest Winbigler, Ana mortician, for a re- price of $100,000. Property, in Regan's opinions destined to develop into a of big estates, comparable use back of Beverly Hills. Pearson Chosen Community Best President in 1945 and 1946, Mayor Pearson will head the Jim Community Chest for coming year, and Rev. H. G. Walzer will serve as secretary-clerk. This was decided at a bag of representatives of par- ing agencies held Monday at City Hall. Harry Horn named vice-president. Was voted that the executive committee should consist of the officers and two additional bbers. The two additional bbers chosen are Tex Middle- Gania Demaree To Hawaii To Youth Meeting Miss Gania Demaree, daughter of Mr. and Mrs. Paul H. Demaree, 1024 West Sycamore street, left yesterday (Wednesday) morning for Hawaii, via Pan-American airways, where she will represent the Methodist Youth Fellowship of the Southern California-Arizona Conference at youth institutes to be held in the islands this month. Selected from a large group of applicants, she is one of seven visiting leaders to the Hawaiian Methodist youth groups' institute meetings. During the next three weeks, Miss Demaree will visit many of Bishop of Orange for the past 13 years. In his opinion the record would not be equalled in the weather records kept in southern California for the past 70 years. There have been briefer but hotter spells in the county, the former county agricultural commissioner pointed out, and he recalled a few blazing days in late September, 1939, when county temperatures ranged from 100 to 111 degrees and which ended with a four inch rain. "That was something that wouldn't happen in a century," Bishop said, and explained that it was the tail end of a Mexican west coast hurricane which extended as far north as Ventura, but produced only extreme heat ending in rain this far inland. Bishop's thermometer which is located at almost the exact geographical center of Orange county recorded these maximum and minimum temperatures during the past week: Min. Max. Thursday, July 31.....54 92 Friday, Aug. 1.....56 91 Saturday, Aug. 2.....56 89 Sunday, Aug. 3.....57 92 Monday, Aug. 4.....60 90 Tuesday, Aug. 5.....56 92 Wednesday, Aug. 6.....61 87 Preceding the present hot fortnight there were five days in July when temperatures reached 90 or higher. Dates and temperatures were July 2, 90 degrees; July 3, 91½; July 8, 92 degrees; July 9, 95 degrees; July 19, 94 degrees. Hot Weather Big Help To Citrus Market Sweltering weather which marked the weekend in the middle west and south and continued into this week helped the market for both oranges and lemons. The f.o.b. average for Valencias last week was 39 cents a box higher than the average for the preceding week and the advance continued early this week. On the auctions, where prices respond to demand more promptly than in the private sale market, the delivered price of 220s and larger ranged from 90 cents to a dollar-a box higher than for the corresponding day last week. The advance was not so sharp for the smaller sizes; fancy brands of 252s brought $5.72 at auction compared to $4.89 for the corresponding day in the preceding week; 288s averaged $4.99 early this week compared to $4.34 last week and 344s brought $4.49 delivered while the average for the same size and grade on last week's auctions was $4.25. The prorate set by the Orange Administrative committee for this week was again 1900 cars and it was predicted this would be the figure through August. The average for all sizes and grades f.o.b. packing house last week was $3.56. For the corresponding week last year the average was $4.66; in 1945,$3.21, on a much heavier volume, and the average for the corresponding week in 1944 was $4.41. The average for lemons last week showed a drop of about 7 cents a box but this week the demand was strong and active and prices were showing a sharp advance. Sales Monday were up 26 cars from sales on the preceding Monday, and the f.o.b. average was up 59 cents a box. In parts of the country where the sizzling weather hit hardest the demand exceeded the supply. In consequence the prorate for the week was advanced from 475 cars to 575 cars. Valencia Club Sold to Trio Of Beach Men While a group of Anaheim were negotiating for the price of the Anaheim franchise Sunset baseball league, sale club to a group of three Beach men was announced week. The announcement said Ledell and Henry Cohn, owners had sold their interest in L. Hughes, Lakeside banker; Joseph M. Banks Beach oil man, and W. Wright, Laguna Beach accounted Ledell and Cohn were said received between $14,000 $15,000 for their stock. It was further announcing Cohn would stay with the business manager until theythe present season and it indicated that no attempt to the club from Anaheim would make in the meantime. The owners have not committed selves as to next season. Baseball followers here think this week of no place part of the state to which lencias might be moved from heim. Both Long Beach anderton are within the area in Los Angeles clubs can exert protest rights and Santa Ana no suitable baseball field. The Anaheim group who been negotiating for severalfor purchase of the franchise arranged fully to finance tion and believed they had praised come to terms with the when the sale was announcedthe beach men. Orange county and Long sports writers knew of no connection of the new owner baseball, but Hughes was have been well known in circles, having once been oer of the Pacific Coast championship. 200 LIONS AND GUESTS HAIL PARK PICNIC Approximately 200 AnaLions club members,their lies and guests attended a picnic in the local city p Los Angeles End of Santa Ana Freeway May Be Opened to Travel by December Completion of the $32,000,000 Los Angeles-Santa Ana Freeway is several years away but the first leg of the express highway on the Los Angeles end will be open to the public within five months! This first unit extends from Aliso to Soto streets, a two-mile stretch costing about $4,000,000. State highway engineers say the work is so far advanced that all work inside the Los Angeles city limits should be finished in a year or a year and a half. When completed, the 32 mile freeway will bring Anaheim within less than a half-hour ride of the Los Angeles civic center. Bridges, overpasses and divided highways will permit a speed of from 55 to 60 miles an hour. The Orange county end of the freeway comes off of Manchester boulevard, follows Santa Ana boulevard into the city, and roughly parallels the Southern Pacific line around the eastern edge of Santa Ana, ending at right angles. The J. S. Freeman's Leave for Big Bear Mr. and Mrs. James S. Freeman of 111 South Melrose street, left Friday for Big Bear where they will reside indefinitely with their daughter and family. They have gone to the mountain resort in the hope of benefitting Mr. Freeman's health. Building Permit Total Still Lags behind Last Year Party building permits were issued during July by Building Victor R. Nyboe. Stated cost is building totaled $111,091. Praised the total permits for year to 260 units and the total to $1,077,319. Total value of buildings for permits were issued in July was $143,902 and the total for the first seven months of 1946 was 1,266,951. ZETTE 1947 Eight Pages NUMBER 41 Home As Part in Cincinnati 709 East Center street, is in overhead conveyor and a bagging of oranges—for its fresh fruit in packaged manufactured by the E. W. Bush-motive power is an electric after the arrival of the unit one of the products of Electra naheim. is, too,” commented the man-eveal that the motor was sold company in Cincinnati. Valencia Club Sold to Trio Of Beach Men While a group of Anaheim men Lions New International Chief To Be Honor Guest of Anaheim Club Fred W. Smith of Ventura, elected last week as president of the International Association of Lions clubs, will be guest of honor of the Anaheim club when it celebrates the 25th anniversary of the granting of its charter on September 5. Warren L. Ashleigh, president of the Anaheim club, said he had received and acknowledged President Smith’s acceptance of the invitation of the Anaheim club to help it celebrate its silver anniversary. Also a guest at the celebration will be District Governor Frank Shufelt of Seal Beach of District 4E, including Orange, San Bernardino and Riverside counties, and members of the Santa Ana Lions club which sponsored the Anaheim club. “We feel highly honored,” said President Ashleigh, “that our new international president will visit us as an individual club. Lions International covers so much territory that the president ordinarily has time to visit only district meetings or meetings of large groups of clubs.” Fred Smith was elected president of the International Association. Valencia Club Sold to Trio Of Beach Men While a group of Anaheim men were negotiating for the purchase of the Anaheim franchise in the sunset baseball league, sale of the club to a group of three Long Beach men was announced this week. The announcement said Harry Rodell and Henry Cohn, co-owners, had sold their interest to Vern Hughes, Lakeside Village Banker; Joseph M. Banks, Long Beach oil man; and W. Leon Wright, Laguna Beach accountant. Rodell and Cohn were said to have received between $14,000 and $5,000 for their stock. It was further announced that John would stay with the club as business manager until the end of the present season and it was indicated that no attempt to move the club from Anaheim would be made in the meantime. The new owners have not committed themselves as to next season. Baseball followers here could think this week of no place in this part of the state to which the Vaquas might be moved from Anaheim. Both Long Beach and Fullton are within the area in which Los Angeles clubs can exercise most rights and Santa Ana has no suitable baseball field. The Anaheim group which has been negotiating for several weeks for purchase of the franchise had arranged fully to finance the deal and believed they had practically come to terms with the owners when the sale was announced to the beach men. Orange county and Long Beach sports writers knew of no previous connection of the new owners with baseball, but Hughes was said to have been well known in tennis circles, having once been co-holden of the Pacific Coast doubles championship. Food Plant At Buena Park To Employ 1000 A 15-acre tract of land in Buena Park has been purchased and a land use permit obtained from the county planning commission by Associated Grocery Packers Co., Inc. of Los Angeles which has announced plans to erect a plant employing 1000 men and women. The land lies between Artesia street and the Santa Fe tracks and between Dale avenue and Indiana street. In his application for a land use permit Harry Levine, building engineer representing the company, said the 1000 employees would be engaged in making candy, noodles and macaroni and coating and salting nuts. In addition the plant will process and package dried fruits, clean beans, process paper bags, cards and letterheads and operate a cafeteria for employees. Levine said the company had been operating a plant on Pico boulevard, Los Angeles, for the past 15 years and had recently built a plant at Modesto. Chamber Keeps Anaheim 'In The Public Eye' Announcing Anaheim as the city of beautiful parks, progressive planning and expanding industries brochures published by the Anaheim Chamber of Commerce members of the Santa Ana Lions club which sponsored the Anaheim club. "We feel highly honored," said President Ashleigh, "that our new international president will visit us as an individual club. Lions International covers so much territory that the president ordinarily has time to visit only district meetings or meetings of large groups of clubs." Fred Smith was elected president of the International Association of Lions clubs at its 30th annual convention held last week in San Francisco. By unnanimous vote he was advanced to the topmost office from the first vice-presidency. Mother and Two Children Die in Crash Busy and somewhat torturous Santa Ana Canyon road was the scene of another traffic tragedy Monday when a mother and two children met instant death and the husband and father suffered possibly fatal injuries. The light car in which they were riding crashed head-on with a heavy oil truck driven by Vernon L. Stewart, 47, of Long Beach. The family included Albert H. Jones, 43, of Rialto, Mrs. Lamberliena Jones, 38, James L. Jones, 13 and Maudiena Jones, 9. The crash occurred a short distance west of the Yorba-Placentia avenue intersection. Stewart said that, rounding a curve, he was dazzled by the sun and when his eyes had adjusted to the light he saw the Jones car headed directly for him and too close for him to swerve out of the way. World War II Vets Staff Legion Post Cliff Jones was installed as commander of the Anaheim post of the American Legion at ceremonies Monday night in the city hall club room, and thus the post acquired its first World War II veteran as commander. Moreover all his staff are World War II veterans. They are Ed Daley, first vice-commander; Bud Johnson, second vice-commander; Philip Webb, adjutant; Ed Bryant, chaplain; Richard O'Kane, sergeant-at-arms. The Orange county 40 and 8 ritual team conducted the core Chamber Keeps Anaheim 'In The Public Eye' Announcing Anaheim as the city of beautiful parks, progressive planning and expanding industries brochures published by the Anaheim Chamber of Commerce are being sent out today and were in the mail yesterday addressed to all capitals of the United States, to all major cities of California and the west coast. Designed to keep the community with its modern business district and attractive residential and small ranch home districts in the public eye, the booklet includes photographs of homes, services rendered to taxpayers—such as free parking for shoppers, and advancement in industry and agriculture. Also featured are pictures and descriptions of Anaheim's educational and cultural center, the library, churches, and schools and the inspiringly beautiful parks. Blimp Base Will Not Wholly Close Until June, 1949 The U. S. Navy's blimp base near Tustin will not completely close down until June 30, 1949, according to an announcement by Representative John Phillips. The base will be utilized for Bureau of Aeronautics aircraft storage and is expected to employ 10 officers, 90 enlisted men and 180 civilian employees. According to Phillips, the Navy does not intend to give up the base entirely. Previously Phillips had been advised that the base was to be wholly abandoned. Gazette want ads bring results. Burglars Choose Best Whiskey In Anaheim Bar Carl's Cocktail Bar reported to the police yesterday that sometime during the preceding night someone had entered the place and taken 17 bottles of the best whiskey in the place, valued at about $100, and approximately $100 in cash from the cash register. The thief or thieves had walked over an adjacent room and entered the cafe through a mezzanine floor window. Identification officers from the sheriff's office were called in to help look for clues. Anaheim Man Survives 13 Hours in Sea Of four men who went fishing in the swordfish boat "Lucky" out of Newport Bay last weekend, only three came back. The fourth has been missing since the boat exploded and burned. The three were rescued after clinging to wreckage for 13 hours. One of the three was C. B. Calloway of Anaheim. The missing man is Frank Von Temple of Los Angeles. The other two survivors were Herbert Middleton of Buena Park and H. A. Gregory of Los Angeles.