anaheim-gazette 1946-04-18

Directory On Press Next Week Local business firms are reminded that the deadline for the directory for Anaheim and surrounding community is drawing to a close. If any business firm has been overlooked or the listing of the business establishment has not been turned in, please contact 2206 or 2082, directory department at the Anaheim Gazette. It is imperative that this be done at once to insure the insertion of the business firm name and other information desired so that it can be included in the Anaheim Gazette Booster Book that is due to go to press next week. First publication of the directory will be made in the Gazette possibly next Thursday, April 25. The directory will then be issued in book form and will be given general free distribution in Anaheim, Fullerton, Cypress, Garden Grove, Yorba Linda, Placentia, Buena Park and other cities of the surrounding community. State Fruit-Nut Crops Uncertain The state department of agriculture painted a gloomy outlook for deciduous fruit and nut production this year when they issued their report on Monday. Scanty, late rain and tardy maturation are given as the chief reasons. If the department's prediction, however, doesn't hold true, crops can be expected to turn out reasonably good. But, pointed out the crop experts, the groves in many sections of the state are still in bloom, or are far from the desired maturity, and dangerous periods loom ahead in the weather for growers. In the next few weeks a limited rainfall would prove detrimental to crop development previous to maturity. The lack of winter rains has held back the growth of citrus fruits in many localities in southern California. The department said that it is probably too late for valencias and lemons in the southland to recover all of desired maturity. Davidson Named P.-M.A. Director Of Agriculture Dave Davidson of Tulare, for the last eight years chairman of the California United States department of agriculture, agricultural conservation state committee, has been chosen as national director of the field service branch of the production and funeral rites Charles Marburger Ohio street, are board (Thursday) from Hilgenfeld mortuary in the afternoon, C. H. Archibald, p. Methodist church, Mr. Marburger old, his death occured Monday morning Survivors are Mrs. Helen Johnse Oregon; one d Mrs. Victor R. Mafroit, Mich.; one d Marburger of Breckenridge one sister, Mrs. Norwalk, Wis.; ten and three great graves Interment will be plot in Anaheim county By Money Rural Rependitures than $4,524,000 w.r.t. the next few years on farms and munities of Orange prove present elec home plumbing. These outlays vntional income to local business and additional wiring provements and equipment for the farm and rural served with elect ELECT Fred N. HOWSER Attorney General PRIMARY JUNE 4th Davidson Named P.-M.A. Director Of Agriculture Dave Davidson of Tulare, for the last eight years chairman of the California United States department of agriculture, agricultural conservation state committee, has been chosen as national director of the field service branch of the production and marketing administration of USDA. His appointment was revealed in an official release last Tuesday. This marks the first appointment of a Californian to a top ranking job in the department of agriculture. "It is of great value to have a native who understands California's agricultural problems in Washington," Eric E. Eastman, who is associated with the agricultural adjustment administration of Orange county, stated. Davidson is well known to many citrus growers and farmers in Orange county. He was a member of the original committee who founded the state conservation committee. He is the owner of an 840-acre farm in Tulare, and has excellent experience to back up his position in this field. Anaheim Gazette, since 1870. VOTERS! Don't Forget April 25th is your Last Day to REGISTER FOR THE PRIMARIES JUNE 4th Be prepared to exercise your right to vote for the candidates of your choice. Walter E. TIPTON JUNE 4th Be prepared to exercise your right to vote for the candidates of your choice. Walter E. TIPTON Your Candidate for SHERIFF MODERNIZING AMERICA! Many a skilled craftsman in the building trades does a better job because of the refreshment of sparkling ACME Beer with his lunch. ACME the beer with the high I.Q.01 Qurban Beer Brewed in Los Angeles by ACME BREWING CO. Funeral Rites for S. C. Marburger Being Held Today Funeral rites for Samuel Charles Marburger of 129 South Ohio street, are being held today (Thursday) from the chapel of Hilgenfeld mortuary at 2 o'clock in the afternoon, with the Rev. C. H. Archibald, pastor of Wesley Methodist church, officiating. Mr. Marburger was 82 years old, his death occurring early last Monday morning at the home. Survivors are one daughter, Mrs. Helen Johnson of Portland, Oregon; one daughter-in-law, Mrs. Victor R. Marburger of Detroit, Mich.; one brother, George Marburger of Bremerton, Wash.; one sister, Mrs. Mary Drake of Norwalk, Wis.; ten grandchildren and three great grandchildren. Interment will be in the family plot in Anaheim cemetery. County to Benefit By Money Spent Rural Repair Jobs Expenditures totaling more than $4,524,000 will be made in the next few years by home owners on farms and in small communities of Orange county to improve present electric service and home plumbing. These outlays will mean additional income to practically every local business and will finance additional wiring, bathroom improvements and new electrical equipment for the county's 16,831 farm and rural homes already served with electricity. WASHINGTON As Seen By CONGRESSMAN JOHN PHILLIPS The writer of this weekly letter is expecting to fly to California, perhaps on very short notice, with a delegation subcommittee, in connection with the urgent housing situation and the equally serious feed and food conditions. For this letter, which would be written during that time, I've invited a "guest columnist" to take over. Harris Ellsworth of the Fourth Oregon district expressed so admirably the opinion of the congress, regarding what he calls the "O. P. A. Dilemna," that I reprint here, with his permission, his letter to his own papers: "The house of representatives will soon take action on the question of extending the price control act (OPA). If no action is taken to extend the time limit set in the act, the OPA will go out of existence as of July 1 this year. "This is the most serious matter to come before congress since the war ended. In addition to being deadly serious, the whole problem is hopelessly confused by conflicting claims and statements—one example: OPA declares (and offers "charts" in proof) that production has been increased by their policies. But industry after industry has told the committee names and addresses of plants put out of business by OPA. "OPA says it has succeeded in holding the line, but needed items are being sold at high black mar." Valencia Growers To Discuss Their Problems at Meet The Orange Administrative Committee operating under Federal order number 66 will discuss a proposed general marketing policy for Valencia oranges produced in the states of California and Arizona for the 1945-46 fiscal year. A meeting for the purpose of formulating such marketing policy will be held by the committee on Thursday, April 25, 1946. This meeting, open to all growers and handlers of oranges, will start at 10:30 a.m., and will be held at committee headquarters; room 1118, 111 West Seventh street, Los Angeles, California. All growers are invited to be present for this important session. Canvass on OCWD Use to Be Taken Users of irrigation water in Orange county will be canvassed by the Orange county water district as to policies covering more than standard use, in a survey started last month, according to Secretary Dion L. Gardner. All information which will have been garnered will be strictly confidential. County Back Volunteer Health Service With the proper business, civic legislative lead completed recent product of Orange Health Insurance has been scheduled April 22. The event will chairmanship of Santa Ana at the state chamber Assemblymen lerton, will act man, according to cutive secretariat committee for Insurance, who pose the focus the many volunteer programs to the public. Being opposed any form, they gaged in cooler insurance services stress the value accident program everyone wipe the form of people his individual Dr. John J. of the Orange Society, Assoc Joseph M. Rosdinger Servi Mr. McFadden Johnson of Amtm Raitt present at the held to launch Insurance We Committee Plans Five-Pt. Program Unemployment Anaheim businessmen will be interested to know that their colleagues in Los Angeles, under the lead of CED Regional Director Morris Pendleton, have recommended the following five points as solutions to the grave unemployment problem in California. A new complication was added to their deliberations when they were told that out-of-state servicemen have increased the seriousness of the conditions. The committee for economic development outlined these five suggestions as the possible solution to state unemployment; 1, job preference to veterans; 2, on-the-job apprentice training; 3, advance employment commitments to those who cannot be hired immediately; 4, detailed planning to solve problems of material surplus, housing and pricing, and placing of listings of job opportunities with the existing central employment office. Pendleton pointed out that the total unthan $4,524,000 will be made in the next few years by home owners on farms and in small communities of Orange county to improve present electric service and home plumbing. These outlays will mean additional income to practically every local business and will finance additional wiring, bathroom improvements and new electrical equipment for the county's 16,831 farm and rural homes already served with electricity. Introduction of running water, installation of bathrooms and replacement of out-moded plumbing fixtures head the list of most wanted farm home features. One in five farm families throughout the nation plan bathroom improvements. Additional wiring is needed in practically every farm home with electricity. A huge market likewise exists for milking machines, quick freezing units, electric motors, baby chick brooders and other equipment. Expenditures in the county are part of a $152,246,000 program to be undertaken by California farm and rural home owners in the next five years. An estimated $2,294,900,000 on similar improvements to present electric service will be spent in the nation during that time. Canvass on OCWD Use to Be Taken Users of irrigation water in Orange county will be canvassed by the Orange county water district as to policies covering more than standard use, in a survey started last month, according to Secretary Dion L. Gardner. All information which will have been garnered will be strictly confidential as to origin, but the effect of such policies, or their lack, will be subsequently publicized to the end that others might know how best to conserve this most important of all farm commodities, explained Gardner in a letter accompanying the request for information. This move is in line with the promise of the district to seek among several other over-all objectives; the highest degree of efficiency in water conservation for the area served. A survey made by the district last year, had shown an annual 12,000 foot overdraft on water derived from the Santa Ana valley basin. Elizabeth Arnold Is Taken By Death Miss Elizabeth Arnold, well-known resident of this city, passed away on Wednesday morning of last week at the age of 62 years. For a number of years, she with her brother, owned and operated a flower shop on West Center street. The home is at 322 West Center street. Born in Marshfield, Wis., she had lived in Anaheim for the past 53 years, residing in the same place during that time, making her home with her brother. She was a member of St. Boniface Catholic church, the Altar society and YLI. Her only survivor is her brother, Frank Arnold of the home. Recitation of the Holy Rosary was observed in the chapel of Backs, Campbell and Kaulbars on Monday evening at 7:30 o'clock with mass Tuesday morning at 9 o'clock at St. Boniface. Interment was in Anaheim cemetery. Due to international shortage of grains and a prolonged dry period in southern California, dairymen are having extreme difficulty obtaining adequate supplies of dairy feed. In the past 90 days hay costs have increased 31 per cent and concentrates 22 per cent. George Engelbert Is Laid to Rest George Engelbert, Sr., was taken by death at Leonard Sanitarium at Orange on Wednesday, April 10. Born in Germany 75 years ago, he had lived in California since 1889, the family home being at 221 Cottage Grove avenue, Santa Barbara. Surviving are three sons, George J. Engelbert of Corona del Mar, where he was visiting when he took ill; Frank of Bakersfield and William of Coalinga; and one daughter, Mrs. Mary Ragland of Manhattan Beach. Funeral services were held last Saturday at 11 a.m. at Welch-Ryce Funeral Parlor in Santa Barbara with interment in the cemetery in that city. Backs, Campbell and Kaulbars mortuary were in charge of arrangements. Butter is just one of the many products of the dairy industry... all of these products are milk. The manufacture of one pound of butter requires the cream from 11 quarts of milk. The California dairy advisory board says "people cannot have their butterfat in other forms and have butter too." Early industry estimates on the forthcoming Valencia orange crop from southern California indicate a drop from the 76,000 car tree crop of last year to 50,000 cars this summer. Monday evening at 7:30 o'clock with mass Tuesday morning at 9 o'clock at St. Boniface. Interment was in Anaheim cemetery. Due to international shortage of grains and a prolonged dry period in southern California, dairymen are having extreme difficulty obtaining adequate supplies of dairy feed. In the past 90 days hay costs have increased 31 per cent and concentrates 22 per cent. "HOW'D YOU LIKE TO CUT DIESEL REPAIRS 50%?" Folks using RPM DELO, the Diesel Engine Lubricating Oil that stretches time between overhauls, say it cuts repairs as much as 50%. And that's right, neighbors—RPM DELO Oil protects your Diesel, gives it longer life. Compounds in RPM DELO Oil make it stop ring-sticking and corrosion, cut carbon and sludge, stick to hot spots. The Navy uses it, too. Try it today! A. H. ROHRS Anaheim, California Phone ZEnith 2518 A STANDARD OF CALIFORNIA PRODUCT County Doctors Back Voluntary Health Insurance With the promised support of business, civic, professional and legislative leaders, plans were completed recently for the conduct of Orange County Voluntary Health Insurance Week which has been scheduled to start on April 22. The event will be under the chairmanship of A. J. McFadden of Santa Ana who is president of the state chamber of commerce. Assemblymen Sam Collins of Fullerton, will act as honorary chairman, according to Ed Clancy, executive secretary of the California committee for Voluntary Health Insurance, which has as its purpose the focusing of attention on the many voluntary health and accident programs now available to the public. Being opposed to compulsion in any form, the committee is engaged in coordinating efforts of the insurance companies, the medical profession and others to stress the value of all health and accident programs and to encourage everyone to voluntarily obtain the form of protection best suited to his individual needs. Dr. John J. Montanus, president of the Orange County Medical Society, Assemblyman Collins, Joseph M. Roush, California Physicians' Service representative, Mr. McFadden and Doctors H. A. Johnson of Anaheim and C. Emmett Raitt were among those present at the Santa Ana meeting held to launch Voluntary Health Insurance Week. William F. Kennedy Dies Suddenly William F. Kennedy, 50 years of age, passed away quite suddenly at Paso Robles on Wednesday of last week. His home was at 147 Fourteenth street, Seal Beach. He was a native of this state, born at San Ardo. He is survived by the widow, Lucy M. Kennedy of the home in Seal Beach; one son, Kenneth R. Kennedy also of Seal Beach; two brothers, Herb Kennedy of Spreckles, Calif., and Hugh Kennedy of Hollywood; one sister, Mrs. Lottie Mauer of Spreckles. He was a member of the Masonic Lodge at Seal Beach, the American Legion and "40 et 8." Funeral services were held Saturday afternoon at 3 o'clock at the chapel of Backs, Campbell and Kaulbars mortuary with the members of the Masonic Lodge from his home town in charge of the services at the graveside in Loma Vista cemetery. California led the nation in the value of its farm production in 1945, farm returns in the Golden State exceeding one billion dollars. Anaheim Cadets to Attend Encampment April 2, Major Murphy, commandant of the high school cadet corps of the California organization, announced that 14 boys from the Anaheim unit will spend 14 days in the California cadet corps encampment at Camp Roberts, national guard post. There will be 1800 members of the state corps present from all over the state. The purpose of the encampment will be to train the boys to acas assistants to their individual commandants. Major Murphy declined to state who the boys were scheduled to go to Camp Robert on the grounds that the competitive impetus given to the boy by their wish to go, would be disipated when finding that he wasn't going. All expenses and medical care, and other necessities will be furnished by the state. The Regular Army is in need of qualified men for technical work, ratings offered. State Treasury Shows Increase Thomas Kuchiel, state controller, in releasing these figures April 15, stated that during March, the state general fund was increased by $12,322,894. Most of this increase is due to higher taxes, etc., during which expenses remained normal. The excess over the general fund May 1, was $149,037,939. This will be lessened considerably however by the transferral of appropriations made at the special legislative session from the general fund. The majority of the appropriations are not effective till March 21. You get all the local news in The Gazette. Have electric HOT WATER in your home to Save Time Sunkist REPORTER How They Put It Over in Milwaukee MILWAUKEE—Down at the produce market this morning your renter stood on one street corner and counted twelve (12) jobbins houses each with a big Sunkist office its front. This is a Sunkist town. Fact is this whole Milwaukee District, clean up to Green Bay and on, is a very good Sunkist territory. This was not always so. And thereby hangs a tale. Not many years ago, most produce jobbers around here, especially in the outlying towns, were what the Exchange men call "in-and-outers." They'd buy Exchange fruit on when prices were low, or when cheaper fruit wasn't available. When the jobbers in a territorial buy that way, they never get the real benefit Sunkist can give them. Consequently, they don't see the advantage of pushing Sunkist and a very tough to sell. That was the situation here. When Champ Brown, Milwaukee District Sales Manager, did to change illustrates a phase of Exchange market development that's very important and not nearly well enough known. Brown would work on a jobber say, in some up-state town—and finally talk him into buying enough Sunkist fruit to put on a real sale drive. Then, soon as the fruit reaches the retailers, Brown would send Sunkist Dealer Service man footing it right through that jobber territory. He'd call on the jobber's customers and build special displays dressed up with Sunkist banner flyers, price cards and decoration. With that push behind it, the frue sold like hot cakes. Next thing—the competing jobs would blow his top. He'd come Brown and shout. "What are you going to do?" Save time "ALWAYS READY TO HELP YOU, MA'AM" Whenever you need hot water for laundering, dish-washing, bathing or any other household purpose — an Electric Water Heater always provides it instantly. An Electric Water Heater never demands a single minute of your time. It is completely automatic and requires no attention. An Electric Water Heater is thrifty with your pennies, too! You get the benefit of a special Edison electric rate which makes electric hot water a real economy. Electric Water Heaters will be available one of these days — plan to have one! Eddison See Your Dealer Now! Then, soon as the fruit reaches the retailers, Brown would send Sunkist Dealer Service man hot footing it right through that jobber territory. He'd call on the jobber's customers and build special displays dressed up with Sunkist banner flyers, price cards and decoration. With that push behind it, the fruit sold like hot cakes. Next thing—the competing jobber would blow his top. He'd come in Brown and shout, "What are you doing to my business?" Brown would explain, "This same service is available to every jobber who gets behind Sunkist. Why don't you put a Sunkist drive, too?" So, gradually, by promoting the drives and making them client-driven Dealer Service, Brown and his able assistant, Karl Lemberg got the Sunkist ball rolling. And as always happens, once it got rolling it snowballed. The housewives began to wait and expect Sunkist fruit. The grocers began to want and expect from the jobbers. And the jobbers sold more, had happier customers. Everybody used more citrus fruit. Many's the territory that; like Milwaukee, has become a flameExchange market because Deal Service supplied the entering wedding and once volume is gained, the service helps hold it. Dealer Service is not an adjunct—a luxury—one of the most powerful sale weapons that Exchange grower employ to get their fruit sold. Furthermore, nobody else has anything like it. You'll do better in the competitive era, if this force working to sell your fruit too. Next report: from Toronto two weeks from today. California Fruit Growers Exchange Sunkist Building, Los Angeles 85, California