anaheim-gazette 1945-08-02

GALLANT CHENNAULT This is the age of heroes, this wartime. Only the exceptional man of war may be prominent among them. Such a man is Major General Claire Chenault, retired after eight years of air warfare against the Japanese in China. In 1937, four years before Pearl Harbor, he came out of Army retirement to take service with harassed China—with only 16 old planes to work with. He recruited the Flying Tigers, as desperate a band of sky swashbucklers as ever downed a Zero. He built and led the famed 14th Air Force. All six of his sons are in the armed forces. They would be, with the inspiration of such a fatherently, they have looked upon Russia, and found Russia's way appealing. Yet such categorical speculation must be hesitant at this time. Other factors, plainly, are involved. Churchill has staunchly stood for all-out war on Japan—and many war-weary Britons have not gone with him on that. Churchill has stood (and this may be important) for the old imperialism—and much home thinking has been against him on that, particularly in the case of India. Churchill ordered armed intervention in the Greek turmoil—and the protest at home was strong. Whatever the whole truth of the situation may be, this event seems almost of as much significance to the rest of the world as it is to In 1937, four years before Pearl Harbor, he came out of Army retirement to take service with harassed China—with only 16 old planes to work with. He recruited the Flying Tigers, as desperate a band of sky swashbucklers as ever downed a Zero. He built and led the famed 14th Air Force. All six of his sons are in the armed forces. They would be, with the inspiration of such a father. He fought as uncompromisingly when virtually alone in his task as when, after eight long years, ultimate triumph became assured. Every American can thank this man and be proud of him. Gallant is the word for Claire Chenault, and we hope he will be again in the action he loves, when the day comes to celebrate the victory over Japan for which he has given to much of brilliance, courage and devotion. CHURCHILL'S DEFEAT Repudiation of his countrymen of the man who saved Britain from Nazi conquest—and by saving Britain probably saved America and the rest of the civilized world—is truly a world event in its portent. It means, on the surface, that the English people, the most strongly individualistic people of the last four centuries, the people who have resented intrusion on private rights by their own government almost as fiercely as they have resented attempts at domination from abroad, have decided on an abrupt turn to the left. They have placed in power the party that has declared a goal of socialization of British industry, commerce and banking. WE WANT NO TERRITORY? Speaking in Berlin President Truman told the world, "We are not fighting for conquest. There is not a piece of territory or one thing of a monetary nature we want out of this war." The President hardly intended that his statement be given a strictly literal interpretation. We do want territory, if the strategic bits of coral and sand wrested by us from the Japs can be properly classified under that heading. Otherwise, Mr. Truman's declaration would mean that we had officially renounced the idea of holding Pacific islands vital to the defense of our country and necessary to keeping a watchful eye on Japan in the future. A quarter of a century ago Woodrow Wilson told the world that we had no territorial ambitions. It would have been better for us now if we had had such ambitions, especially if they had included Pacific island groups which were given instead, to Japan under mandate. Had we controlled the Gilbert THE RITZ ELECTRIC BROILER One of the finest electrical appliances manufactured today... it is a complete portable stove. The Ritz Electric Broiler is put through a rigid test before being offered to the public. THE RITZ ELECTRIC BROILER eliminates all uncomfortable cooking by retaining all heat within the broiler. THE RITZ ELECTRIC BROILER is smartly designed, finished in polished aluminum. - High and low heat for all cooking purposes. - Cleans easily. How Much Do People Read Advertising? You've probably wondered about this. To tell the truth, for many years advertising men wonder about it, too. Today, though, the measurement of reading has become a regular part of the technique of advertisement. Up-to-date advertisers don't get how much we read their ads—they know! Talking about this with Russ Eller, Sunkist advertising manager, your reporter learned some rat-surprising facts. Reading of ads is checked by large independent research organization, and advertisers like Sunnib subscribe to its service. Each week it sends trained interviewers in homes all over America with copies of current magazines. The interviewers sit down with people in their own living room find out which magazines they read, and then go over these magazines with them page by page. They find out not only whether the person sits your ad but just how much you read. The hundreds of answers added together and scientific compiled into "readership reports." To show how useful these are, Eller took two of the four specialized Sunkist Lemon campaigns examples. These campaigns, on Lemons Cold and Lemon and Water laxative, began just a few years ago, and are entirely different from other Sunkist advertising. With a careful check on reading, the campaigns might have gone through a long process of trial and error before getting really good. Here's what happened: The reports quickly showed what Cold and Laxative ads got me reading, and which got least. Next ads were developed out of that that got the most; and all other types were discarded. In follow-up months certain advertisements again did better than others. The were then analyzed and only best elements retained. And so The aim was to get as many readers as possible per dollar spent. One of the finest electrical appliances manufactured today... it is a complete portable stove. The Ritz Electric Broiler is put through a rigid test before being offered to the public. THE RITZ ELECTRIC BROILER eliminates all uncomfortable cooking by retaining all heat within the broiler. THE RITZ ELECTRIC BROILER is smartly designed, finished in polished aluminum. - High and low heat for all cooking purposes. - Cleans easily. - Odorless, smokeless, convenient. What "The Ritz" Will Do... (1) BROIL meat, chicken, fish and lamb chops. (2) GRILL sandwiches, cheese, meat, etc. (3) BAKE potatoes, biscuits, apples, pastry, etc. (4) FRY eggs, fish, meat, bacon, oysters, spaghetti, etc. (5) TOAST sandwiches, bread, rolls, etc. (6) Can also be used as a hot plate for saucepan or kettle. The Ritz Electric Broiler Is GUARANTEED LIMITED QUANTITY—PRICE INCLUDING CORD ... $19.95 ALCOTT & SONS 239 WEST CENTER ST. PHONE 4648 ANAHEIM, CALIF. When Shopping Please Visit Our Store. INAHEIM GAZETTE IN THE DAYS OF LONG AGO 50 Years Ago August 8, 1895 No one in this section of the county is making as many improvements as Mr. Emery, who lives up on the Coyote tract in the foothills northwest of town. He is now engaged in enlarging his commodious residence to twice its present size and has recently erected a barn on the ranch 250x80 feet. He keeps twelve to fifteen hands employed regularly and is aiding materially in the great transformation scene now in progress in his neighborhood. Mr. Cargill has let the contract for the warehouse to be erected at Brookshurst station to A. D. Porter, who will have the building completed by September 1st. The warehouse will be 40x96 and the owner will make liberal advances on grain to be stored therein. Johnny Matter is down from Bakersfield for a six weeks stay. He tells us Bakersfield is a hot-stuff place, having a population of 5,000, is not incorporated, has 48 saloons and four variety theatres. The thermometer touched 116 in the shade the other afternoon, and at midnight in Johnny's restaurant it was 97. J. P. Zeyn and daughter, Miss Minnie, and Miss Rose Robison returned from the Capistrano Springs on Thursday last and have been regaling their friends with some of the greatest fish stories you ever heard. Miss Dora Zeyn and her brother Oscar are now at the springs, having gone down on 25 Years Ago August 5, 1920 For an hour or two Tuesday afternoon the old Dreyfus building southwest of town, now used by the Randolph Marketing company as a packing house, was in danger of ending its long life in smoke and but for the arrival of the Fullerton fire truck with its pump attachment, would have been destroyed. The fire started in a stack of baled straw near the building nearby, belonging to John H. Cook. Two stacks of 85 tons and a truckload of six tons was being unloaded when one of the stacks was found to be on fire. Our fire boys could not control the fire alone and but for the timely assistance of the Fulerton fire department a disastrous fire would have resulted. Mr. Cook's loss was about $2,000. The big brick structure which was so seriously menaced by the fire was built nearly half a century ago by Ben Dreyfus for a winery, at a cost of $40,000. A year or two after it was built the disastrous grape blight destroyed practically all the grapes in this vicinity. The building has stood vacant or been occasionally used as a storehouse until two or three years ago the Randolph Marketing company began using it as a packing house. B. Frank Porter, Orangethorpe walnut grower and banker, was in town on Monday transacting business at the water office and meeting old-time friends. Mr. Porter arrived in Anaheim with his wife, October 1, 1870. On December 1, he purchased forty acres of land on Orangethorpe THANK YOU, MR. BOWLING So we're going through line up to get ration book ration book No. 5 and a new online A book in December. Administrator Bowles says books will be set up to last 10 to 15 months, but adds: "We hope that book 5 will be the last in the series of w ration books, and that there be plenty of stamps we have to use" — and his forecast goes also for the next book. Well, Mr. Bowles, a wha lot of people have gotten your outfit these tough and with reason. The admission of rationing couldn't be but there's been too much public inconvenience and right hardship, caused by the most lenient Yet for that cheerful though the end of rationing may be ally in sight, most Americans can get plenty mad but any nature to hold grudges, you will thank you—and even more cate with hope that you will long life and die in peace! PRESIDENT'S POPULARITY When Harry Truman and the "Throttlebottom" role in government last January 20, he dreamed that he was not become President less than days later, but was to a degree of popularity which his predecessor had achieved. Yet, a recent Gallup poll that 87 per cent of the American people approve the way he dling his job as President compares with the Roosevelt of 84 per cent in January. There has been general support at the efficient way he has How Much Do People Read Advertising? We probably wondered about to tell the truth, for many advertising men wondered it, too. Day, though, the measurement leading has become a regular of the technique of advertising. Date advertisers don't guess much we read their ads—theyking about this with Russell Sunkist advertising manager, reporter learned some rather fascinating facts. Lending of ads is checked by a independent research organization, and advertisers like Sunkist share its service. Each week ads trained interviewers into all over America with copies current magazines. Interviewers sit down with them in their own living rooms, which magazines they have and then go over these maga- with them page by page. They not only whether the person our ad but just how much of it did. Hundreds of answers are together and scientifically tied into "readership reports." How useful these are, Mr. took two of the four special-Sunkist Lemon campaigns as examples. Campaigns, on Lemons for Lemon and Water as a drive, began just a few years and are entirely different from Sunkist advertising. Without careful check on reading, these signs might have gone through the process of trial and error getting really good. But what happened: Reports quickly showed which and Laxative ads got most ing, and which got least. The ads were developed out of those got the most; and all other were discarded. In following certain advertisements did better than others. They then analyzed and only the elements retained. And so on. It was to get as many thread-readers as possible per dollar J. P. Zeyn and daughter, Miss Minnie, and Miss Rose Robison returned from the Capistrano Springs on Thursday last and have been regaling their friends with some of the greatest fish stories you ever heard. Miss Dora Zeyn and her brother Oscar are now at the springs, having gone down on the others' return. A. D. Porter was on Wednesday awarded the contract for putting up the new Wilshire building at Fullerton, and Jim Conliff secured the contract for the brick work. The building will be 100 feet front, having a depth of 60 feet and will occupy the lot between Stern and Goodman's store and Huggan's restaurant. It will cost $7,000. H. P. Larsen was on Wednesday last awarded the contract for putting up the Deutsch building on the corner of Center and Lemon. Bishop Montgomery preached at the Catholic church on Sunday morning and administered the sacrament of confirmation to a large class in the afternoon. Herman Dickel took a run down to the Landing yesterday afternoon to get a sniff of ozone and participate in a mess of clam chowder. He returns this morning by way of Westminster, where he will inspect the new creamery. Mrs. Adolph Rimpau came up on Saturday from the San Juan hot springs where she had been sojourning for a week or so past, and returned on Monday. Mrs. Guirado and Miss Sepulveda of Los Angeles accompanied her. Harry Hanna, after an extended absence in Los Angeles, is stopping on his father's ranch for a few weeks' vacation. Miss Agnes Nemetz, daughter of Mr. and Mrs. L. Nemetz, died in Los Angeles on Friday of typhoid fever. She was aged 23 years. Services were conducted at the residence here on Saturday afternoon. Rev. Irvin reading the death service and referring briefly to the many lovable qualities of deceased. Miss Meta Roerden entertained a number of her friends at a birthday party at her home on Orangethorpe avenue on Saturday evening. Among those present vacant or been occasionally used as a storehouse until two or three years ago the Randolph Marketing company began using it as a packing house. B. Frank Porter, Orangethorpe walnut grower and banker, was in town on Monday transacting business at the water office and meeting old-time friends. Mr. Porter arrived in Anaheim with his wife, October 1, 1870. On December 1, he purchased forty acres of land on Orangethorpe avenue, paying $20 per acre. This land is now rated at better than $5,000 per acre. He also purchased thirty acres of orange land north of the Browning ranch, which is planted to oranges. Mr. and Mrs. Porter are the parents of fifteen children, all but one of whom are living. Mr. Porter is a Tennessean and came to California from Texas. Malcolm Fraser, the new secretary of the Chamber of Commerce, arrived here from Texas the first of the week and was given a luncheon Monday by a number of business men. Mr. Fraser declares the first duty to occupy his attention will be increasing the membership of the chamber. The sugar factory begins its campaign this week with a force of more than 300 persons, fifty of whom are women. This is expected to be a good season. More than ninety thousand tons of beets will be sliced and the campaign will probably run over one hundred days. The beets are said to be of good quality. The annual encampment of old G. A. R. veterans began Tuesday at Huntington Beach and will continue during the week. Mrs. Innes Henry and daughter Geraldine and Mrs. Thomas Johnson and two children, of Santa Ana, left Sunday to spend the month of August at Seal Beach. The West Anaheim Country Club was entertained at the home of Mrs. McAllister Friday afternoon. The prize for the memory test was won by Mrs. Charles Harbeson. Members present were Mesdames-Pierce, Kincaid, Reed, Day, Meredith, Omelia, Harbeson, Hunt, Fishering, Brown, Dutton, Rebman, Ritchie, Douglas. Kurt Epstein of the Falkenstein store, is in San Francisco this week on business connected with the store. Godfrey Stock and son Oswald NOW—As A Have us dry clean spread and other that when the back you will havLook over your reports quickly showed which and Laxative ads got most gain, and which got least. The ads were developed out of those got the most; and all other were discarded. In following certain advertisements did better than others. They then analyzed and only the elements retained. And so on. m was to get as many thorreaders as possible per dollar results are something lemon can feel very good about. Lemon Cold and Laxative camtoday get far better reading any advertising for drug store and laxative remedies in the magazines. They are capturlements an increasing share big market. Both Sunkist signs get 98 thorough readers dollar. This is exactly twice as the average magazine ad. In other words, Exchange growers pay 1c per reader inof 2c—get twice as much for money. is only one example of the on methods used by the age Advertising Department like Sunkist advertising incitrus consumption and build bigger consumer preference alist fruits. Thus Sunkist ading is a valuable investment change members. As you plan nature, consider well what an age this advertising gives to wer who joins the Exchange. report: in this paper two weeks day. Miss Meta Roerden entertained a number of her friends at a birthday party at her home on Orangethorpe avenue on Saturday evening. Among those present were Misses Minnie Winter, Hattie Smith, Minnie Hetebrink, Nora Dawson, Carrie Edwards, Annie Hetebrink and Messrs. B. Hern, B. Annin, W. Winter, W. Crowther, W. Roerden, A. Anderson, C. Wagner, S. Carson, D. Hetebrink. Theo. Lacy and wife were among the number of Odd Fellows and Rebekah of Santa Ana who attended the entertainment at the local lodge on Tuesday evening. Dr. G. H. Bailey and Lloyd Bailey returned yesterday afternoon from their visits to Texas and Arizona, respectively. John Rimpau came in from Yuma yesterday afternoon to remain for some weeks with his wife and child and the old folks at home. Jim Rimpau left yesterday for Yuma to officiate as agent for the Southern Pacific. Jim acts as extra man at different points on the road and will no doubt be assistant superintendent one of these days. All Pullman passengers, mall, and express carried by the railroads in 1939 would require only about 50,000 bbl. per day of aviation gasoline if carried by plane instead of rail. Miss Meta Roerden entertained a number of her friends at a birthday party at her home on Orangethorpe avenue on Saturday evening. Among those present were Misses Minnie Winter, Hattie Smith, Minnie Hetebrink, Nora Dawson, Carrie Edwards, Annie Hetebrink and Messrs. B. Hern, B. Annin, W. Winter, W. Crowther, W. Roerden, A. Anderson, C. Wagner, S. Carson, D. Hetebrink. Theo. Lacy and wife were among the number of Odd Fellows and Rebekah of Santa Ana who attended the entertainment at the local lodge on Tuesday evening. Dr. G. H. Bailey and Lloyd Bailey returned yesterday afternoon from their visits to Texas and Arizona, respectively. John Rimpau came in from Yuma yesterday afternoon to remain for some weeks with his wife and child and the old folks at home. Jim Rimpau left yesterday for Yuma to officiate as agent for the Southern Pacific. Jim acts as extra man at different points on the road and will no doubt be assistant superintendent one of these days. All Pullman passengers, mall, and express carried by the railroads in 1939 would require only about 50,000 bbl. per day of aviation gasoline if carried by plane instead of rail. Miss Meta Roerden entertained a number of her friends at a birthday party at her home on Orangethorpe avenue on Saturday evening. Among those present were Misses Minnie Winter, Hattie Smith, Minnie Hetebrink, Nora Dawson, Carrie Edwards, Annie Hetebrink and Messrs. B. Hern, B. Annin, W. Winter, W. Crowther, W. Roerden, A. Anderson, C. Wagner, S. Carson, D. Hetebrink. Theo. Lacy and wife were among the number of Odd Fellows and Rebekah of Santa Ana who attended the entertainment at the local lodge on Tuesday evening. Dr. G. H. Bailey and Lloyd Bailey returned yesterday afternoon from their visits to Texas and Arizona, respectively. John Rimpau came in from Yuma yesterday afternoon to remain for some weeks with his wife and child and the old folks at home. Jim Rimpau left yesterday for Yuma to officiate as agent for the Southern Pacific. Jim acts as extra man at different points on the road and will no doubt be assistant superintendent one of these days. All Pullman passengers, mall, and express carried by the railroads in 1939 would require only about 50,000 bbl. per day of aviation gasoline if carried by plane instead of rail. Miss Meta Roerden entertained a number of her friends at a birthday party at her home on Orangethorpe avenue on Saturday evening. Among those present were Misses Minnie Winter, Hattie Smith, Minnie Hetebrink, Nora Dawson, Carrie Edwards, Annie Hetebrink and Messrs. B. Hern, B. Annin, W. Winter, W. Crowther, W. Roerden, A. Anderson, C. Wagner, S. Carson, D. Hetebrink. Kurt Epstein of the Falkenstein store, is in San Francisco this week on business connected with the store. Godfrey Stock and son Oswald leave today by auto for San Francisco where Mr. Stock goes on a business trip, also to visit his son, and family: The Golden State bank opened for business on Monday as the Golden State National Bank of Anaheim. The bank statement issued June 30 shows total resources aggregated $1,006,057, the deposits reaching $903,381. Adolph Thomas, president, Louis Denni, vice-president. VISIT WITH MOTHER Mrs. Marjorie Long and small daughter of North Zeyn street have returned from a two weeks' vacation in Long Beach with Mrs. Long's mother. BACK FROM VACATION Mrs. Nadine Witt of Buena Park and Miss Barbara Myers of 115 South Olive street employees at the Bevil Corp., on South Claudina street, have returned from a two weeks' vacation. HERE RECENTLY Mr., and Mrs. Kenneth Johnson, Jr., of Fresno, visited in Anaheim on a recent weekend. They were accompanied by their two children and spent the time with his parents. World War I lasted 1,564 days. Our participation covered 585 days. NOW—As A THANK YOU, MR. BOWLES So we're going through it again line up to get ration books. Food ration book No. 5 and a new gasoline A book in December. Price Administrator Bowles says both books will be set up to last from 10 to 15 months, but adds: "We hope that book 5 will be the last in the series of war-time ration books, and that there will plenty of stamps we won't have to use" — and his hopeful precast goes also for the new gasoline. Well, Mr. Bowles, a whale of a lot of people have gotten sore at our outfit these tough years—and with reason. The administration of rationing couldn't be easy; it there's been too much waste, public inconvenience and downright hardship, caused by incompetence and stupidity, to be exasperated by the most lenient critic. Yet for that cheerful thought that the end of rationing may be actually in sight, most Americans, who can get plenty mad but aren't of mature to hold grudges, probably will thank you—and even reciprocate with hope that you have a long life and die in peace. PRESIDENT'S POPULARITY When Harry Truman accepted the "Throttlebottom" role in Government last January 20, he little seemed that he was not only to come President less than 90 days later, but was to attain a degree of popularity which even predecessor had never achieved. Yet, a recent Gallup poll shows at 87 per cent of the American people approve the way he is handling his job as President. This impares with the Roosevelt high at 84 per cent in January, 1942. There has been general surprise the efficient way he has taken policies has been meagre, but he has not suffered in this department because of his willingness to accept the counsel of capable advisers. Mr. Truman can hardly hope to maintain his present degree of popularity indefinitely but he has set up a popularity score that is not likely to be equaled or surpassed for a long time to come. POTSDAM AND PEACE What the Big Three do at Potsdam will undoubtedly have greater effect on future peace than all the work done at the San Francisco conference. This does not mean that the San Francisco meeting was other than vitally important. But the men who gathered there were primarily political architects who drew up the plans for a permanent world peace. Truman, Churchill and Stalin are builders rather than architects. They must lay the actual foundation on which the peace structure can be built. But before they can even begin that task they must clear away much of the political rubble now strewn about Europe. They must reach some sort of agreement on many problems, any one of which, if not settled or improved, could undo the progress achieved at San Francisco. They must decide on a definite, unified policy for Germany so that they can work together there rather than at cross purposes. They must take steps to prevent starvation in Europe this winter. They must prepare for a general peace conference—if such a conference is to be held. Besides all these are the explosive problems of the Balkans, the Middle East and Italy. There is also the matter of Russian participation in the war against Japan. Of one thing we can be sure, that President Truman will insist that agreements reached be stated in unmistakable terms so that no confusion such as resulted from Yalta's vague understandings will occur again. No group of men ever faced greater problems or graver responsibilities. For the sake of humanity they must work together. They must give and take but without departing from the basic principles of justice and fairness. By so doing their meeting will succeed, and the world's prayerful hope for an enduring peace will approach nearer to reality. RETURN FROM VACATION Miss Betty Jean Hanson of Anaheim and Miss Andree Maudell of Fullerton have returned to their positions in the director's office at Fullerton junior college following a two weeks' vacation. They spent the first week in Yosemite and the second week at Balboa. Yet, a recent Gallup poll shows that 87 per cent of the American people approve the way he is hanging his job as President. This compares with the Roosevelt high school 84 per cent in January, 1942. There has been general surprise at the efficient way he has taken over duties as chief executive. But he was better prepared for the war, at least in regard to domestic fairs, than most persons realize. His work as chairman of the senate investigating committee carried him deep into more national problems than is generally known. He knows the war protection picture from start to finish and is familiar with reconvenen­tion problems. He has uncovered wasteful spending in government and he has the need of a balanced budget in the earliest possible date. His investigation of the country's transportation system has made him aware of the danger besetting the nation through the effects of rail interests to eliminate competition by gaining control of rail and highway carriers, and he recognizes that this must be pre­nated. He is keenly alert to the need of full industrial activity and real employment. Of course, his training and experience on foreign problems and FIRST IN CALIFORNIA • Immediate Claim Service Thru This Office • Automobile • Compensation • FIRE INSURANCE FARMERS INSURANCE GROUP A. P. PEIFFER, Agent 219 NORTH SPADRA IN THE FIRST NATIONAL TRUST & SAVINGS BANK BLDG. CALL Fullerion 723-W WE AND OUR EMPLOYEES HAD A GREAT VACATION NOW—As Always—We Are Ready to Do Our BEST! Have us dry clean your drapes, bedspread and other household items, so that when the cooler evenings come back you will have no regrets. Look over your winter clothes NOW! NOW—As Always—We Are Ready to Do Our BEST! Have us dry clean your drapes, bedspread and other household items, so that when the cooler evenings come back you will have no regrets. Look over your winter clothes NOW! Let us take care of them. The war is not over—it may be much safer to have your clothes prepared for another winter's wear—it will be patriotic and at the same time save you money to buy more bonds. Don't risk wasteful ruin caused by accumulated dirt and grease spoiling fine fabrics and clothes. Remember, our phone—4618—or better still bring them in now—we'll make them look like new. ERMISCH "My Cleaner" BOB ERMISCH, Proprietor (Formerly DeLuxe Cleaners) Specializing in Rugs, Curtains and Blanket Cleaning 350 W. Center 117 W. Cypress "A Mothers Care to the Clothes You Wear" PHONE 4618 28 Years in Anaheim