anaheim-gazette 1944-07-27

Member Weekly Newspaper Ass'n of Orange Co. — S.C.N.P.A. HENRY KUCHEL, Editor and Publisher 1887-1935 Mrs. Henry Kuchel — Theodore B. Kuchel Editors and Publishers Jake Proctor, City Editor The Anaheim Gazette has been owned and edited by the same family since 1875. Published every Thursday at 259 East Center Street, Anaheim, California. Phone 2206-2207 Subscription Per Year, $2.00; 2 Years $3.50; 6 Months $1.25 Entered as second-class matter at the Pest Office at Anaheim, California, under the Act of March 8, 1879. Anaheim, located in the richest spot on earth, "In the Heart of the Valencia, Orange District," is widely known for its beautiful parks, fine schools and churches, and for its other civic improvements and the stability of its citizenship and its business institutions. When you plan your future home of contentment, the one-stop answer is Anaheim! Lions Pay Tribute to Capt. Frank N. Fitch, Member Who Lost Life in D-Day Invasion Tribute was paid by the local Lions club at its regular noon luncheon meeting Friday at the Elks clubhouse, to the only member of the club to lose his life in the present war, Capt. Frank N. Fitch, Jr., who was killed in the Normandy beach invasion on D-Day, June 6. The impressive memorial service was conducted by members of the club with Lion Sam Hilgenfeld delivering the eulogy. Capt. Fitch was employed by Tribute was paid by the local Lions club at its regular noon luncheon meeting Friday at the Elks clubhouse, to the only member of the club to lose his life in the present war, Capt. Frank N. Fitch, Jr., who was killed in the Normandy beach invasion on D-Day, June 6. The impressive memorial service was conducted by members of the club with Lion Sam Hilgenfeld delivering the eulogy. Capt. Fitch was employed by Shipkey & Pearson of Anaheim and was a popular member of the Lions club before entering the armed services in 1942. He was born in Cedar Rapids, Iowa, in 1911 and came to California in 1939 and was with the Goodyear Tire & Rubber company before coming to Anaheim. Going overseas in August, 1942, Capt. Fitch took part in the invasion of Africa and in the Sicilian invasion, later going to England to take part in the invasion of the European continent which occurred on June 6—D-Day. A captain in the 18th Infantry, Co. L., First Division, he was among the group that forced a landing on the Normandy beachhead and bore the brunt of the attack. Details of the action of course are not available. Following the brief biography of Capt. Fitch, Lion Hilgenfeld gave a touching eulogy to the departed member, citing the splendid qualities that had made him a good Lion, a good citizen, and a good soldier. The sermonnette was titled "I Have Fought A Good Fight," and the speaker emphasized the point that humanity's progress has been a continual fight in which brave men down through the centuries have willingly given their lives to uphold the principles of right and justice. "Even in the advancement of things spiritual, the right to worship, the right of free speech and a free press, the right to advance through education, have only been won by fighting for such ideals," the speaker said. "In turn we have had to battle for the things that make life more livable, such a transportation, communi- The California Fruit Growers Exchange estimates the present season's crop of apples, peaches and pears—all strong competitors of California-Arizona citrus fruits—at less than 154 million bushels compared to last year's 225 million bushel crop. Read, use Gazette Want ads. Prosperity By GEORGE S. BENSON President of Harding College Searcy, Arkansas A TOILING tenant farmer with several children became suddenly spendthrift who wastes his wages will suffer for his own prodigal cation, and the many conveniences that we enjoy in this free country. Our soldiers on the many battle fronts are fighting the good fight for these ideals without which the lives of those who make the supreme sacrifice would have been given in vain," he said substan-tially and in part. The memorial service was opened with a fervent prayer by Lion Rev. H. G. Schmelzer and two solos were sung by a guest singer, D. Lyman Harpster, well known local tenor, accompanied at the piano by Mrs. Harpster. The numbers selected were, "Ah., Sweet Mystery of Life," and "There Is No Death." Guests of honor at the meeting were Capt. Fitch's sister, Mrs. L. E. Hardy and Mr. Hardy of Artesia, and Mary Millerick of Anaheim, an aunt of Capt. Fitch's wife who is now in San Antonio, Texas. During the service Lion Louis H. Hoskins described a plaque which is being made to hang in the club's meeting place as a permanent memorial to Capt. Fitch. It will be of mahogany wood, 30 inches in diameter, bearing the Lions emblem and carved with the following inscription, "Capt. Frank N. Fitch, Jr., Co. L, 18th U. S. Infantry, 1st Div., fell in battle June 6, 1944, D-Day, on the beaches of Normandy. In homage to a brave Lion." A business meeting was held for club members only following the memorial service with Pres. Thayer Chapman presiding. Among the visitors present was Clay Kellogg representing the Associated Chambers of Commerce of Orange county, who extended an invitation to the Lions to attend the industrial meeting of that organization held here Tuesday night of this week. The California Fruit Growers Exchange estimates the present season's crop of apples, peaches and pears—all strong competitors of California-Arizona citrus fruits—at less than 154 million bushels compared to last year's 225 million bushel crop. Read, use Gazette Want ads. WHO'S BUYING ALL THE ORANGES? Spent some time the other day with Russell Z. Eller, Sunkist Advertising Manager, getting a new picture of what's behind this record-breaking demand for oranges. The facts (which are backed up by voluminous charts and statistics) are briefly these: Everybody's buying more oranges now—even rich folks. But the furTHER down the income scale you getthe bigger the increase is. And whenyou get down to the lower income groups, it's nothing short of phi-nomenal. In the winter of 1943-44 the turtlowest income groups alone, the "D"and "E" groups, which before theraw were the poorest consumersspent almost as much for orangesas all groups together spent in therewinter of 1937-38. The explanation, of course, is simple.Many wage-earning families have always thought of oranges asa luxury—for holidays and picnicNow, with more money to spendand fewer foods available, they arecarrying out a desire that Sunkist advertising certainly did much inthe implant.All across these United States, literally millions who rarelytasted oranges before are developinga habit and preference for therelicious food. How much of this new demand willcontinue after the war, when afoods are expected to be plentifiedand pay checks smaller? No one can answer that. But Mr.Eller and his staff foresaw an unprecedented consumption by lowincome groups four years ago,whenit was just starting.With the endorsement of the Sunkist Boardthey began at that time a new advertising program, aimed at turningnew orange users into permanent customers. The ads were planned with therage-earning groups especiallymind.Special care was takenput the advertising where it woureach the wage-earner families.Thecopy was designed to educate neworange users of all income groupsregarding the health valueof oranges,the need for them in therdaily diet. Once a housewife learns how important oranges are to the healthher family," Eller says,"she thinksof them a different way—not as PROSERITY BY GEORGE S. BENSON President of Harding College Searcy, Arkansas A TOILING tenant farmer with several children became suddenly wealthy. A forgotten relative in another state died, leaving him a desirable farm, well equipped. The family hurried to move and take possession but, after three years, they returned to their former diggings as sharecroppers. They complained that times had been hard; only one prosperous year. That was the first year, when they mortgaged the farm. It is not uncommon to hear people say prosperous when they mean flush, but the words are not akin; the ideas are not alike. Squandering borrowed money is not prosperity. It is the enemy of prosperity. A thief in an underworld den buying drinks for the house is flush, not prosperous. On the other hand, a thrifty farmer who builds a fertile field out of an eroded hillside is prosperous although he may have no cash. PRODIGAL MANY prosperous Leadership people in America this year are doing constructive things, helping to hasten victory and safeguard a lasting peace. Some are wisely freezing their good incomes by investing in war bonds — which amounts to buying dollar bills at 75¢ apiece for future delivery. But others are only flush, foolishly spending cash for what they consider fun, buying baubles with little or no post-war value. Unwise citizens are not alone to blame. Our government has set them an unmistakable example, spending recklessly and wasting money on things that are worse than useless; downright harmful to human freedom. The foolish spendthrift who wastes his wages will suffer for his own prodigal deeds, but it is the prosperous and thrifty in America who will finally pay for the blunders of public servants. WE BORROW COMPARED TO AND SPEND OTHER COUNTRIES, THE UNITED STATES IS FINANCIALLY STRONG BUT, AS A NATION, WE ARE NOT PROSPERING DURING THE WAR. Wars, by their very nature, are destructive and currently we are spending money about twice as fast as our taxpayers are supplying it. Sad to say, it is not all being spent for liberty and peace. Like the newly-rich sharecropper, we have mortgaged our home and are squandering the money. The executive department of the federal government has a monthly payroll of 650 million dollars. This sustains three million employees; more than three times as many as were feeding off that department when World War I ended. Government is pampering many incompetents, doing them no permanent good. Moreover siphoning off America's wealth to remote and desolate lands, through such extravagant mediums as Arctic pipelines, serves only to weaken America. Swiftly our national debt of 175 billion dollars approaches what used to be considered the value of the nation's real estate. None of us can prosper in a bankrupt country; taxes would never permit it. All patriotic citizens have a grave, mutual problem and look to Congress for its solution: This nation must now conserve its financial strength in order to prevent insolvency at the close of the war. Once a housewife learns how important oranges are to the health of her family,” Eller says, “she thinks of them a different way—not as luxury but as necessity. Regardless of her household budget, she tends to become a regular customer.” This advertising will continue throughout the war. (It ties in perfectly with the government’s nutrition program.) Exchange men believe it will be a potent influence holding postwar orange consumption at a higher level than would otherwise be possible. They know also that while such result will benefit the whole industry, the Sunkist grower will be the one to benefit most. Every Sunkist reinforces America’s long-established recognition of Sunkist quality. Every ad is building up a greater preference for Sunkist the postwar era. Here’s one more example of the forward-looking character of the Exchange and of the way growers can work to insure their own futures by cooperative action. Looking toward the uncertain year ahead, don’t you feel that you will come out better as a Sunkist grower than you possibly could otherwise? Then why not join the Exchange now? A report on lemon advertising—“Lemons are Different”—will appear soon. IN THE DAYS OF LONG AGO Extracts from files of The Gazette Issued a Half Century and a Quarter Century ago. These files contain the only Authentic History in Print of the Daily Doings of the Citizens of Anaheim and Orange County in the Days of the Pioneers. 25 Years Ago July 31, 1919 The board of city trustees met Thursday night with all members present. An election will be called in the near future for a $75,000 bond issue the money to be used for a park site. It was stated that options have been obtained from a number of owners of lots in the library block. The old Hahn property on the corner of Los Angeles and Chestnut, owned by Mr. West is also proposed as a park site. The building of a city hall is left to the future, the board realizing that a bond issue will soon have to be called for an outfall sewerage system. In the passing of John Ziegler on Thursday last Anaheim lost a man who for a number of years has been, not only one of the most prominent figures in business circles, but one of the foremost advocates of everything proposed for the advancement of the city. 50 Years Ago August 2, 1894 The Board of City Trustees met in regular session on Tuesday evening. Present, Trustees Rust, McWilliams, Helmsen. Absent Conrad and Lewis. Mr. Sharpe of Los Angeles addressed the board upon the erection of an electric light plant. The complete plant would cost $6,825. A committee should canvass the town and ascertain the number of lights needed and then establish a schedule of prices and then let the people vote upon the proposition. It would require a thousand pounds of coal per night to operate a plant furnishing 11 arc lights on a run of six hours. The same power will be used to pump city water and the revenue from the lights would reduce the running expenses of the plant. It is computed that the incandescent lights will be furnished cheaper than the coal-oil lamps now used. With an electric light system we would be WHO’S BUYING ALL THE ORANGES? Some time the other day with All Z. Eller, Sunkist Advertiser manager, getting a new picture that’s behind this record-breakmand for oranges. acts (which are backed up by numerous charts and statistics) briefly these: body’s buying more oranges even rich folks. But the furrow on the income scale you go larger the increase is. And when it down to the lower income, it’s nothing short of pheal. A winter of 1943-44 the two income groups alone, the “D”E” groups, which before there were the poorest consumers, almost as much for oranges groups together spent in the of 1937-38. Explanation, of course, is simply wage-earning families always thought of oranges as easy—for holidays and picnics, with more money to spend, lower foods available, they are going out a desire that Sunkist rising certainly did much to it. All across these United States, literally millions who rarely oranges before are develophabit and preference for this us food. Much of this new demand will come after the war, when all are expected to be plentifully checks smaller? We can answer that. But Mr. and his staff foresaw an unanticipated consumption by lower groups four years ago, when just starting. With the enment of the Sunkist Board, began at that time a new ading program, aimed at turnow orange users into permautomers. Ads were planned with the learning groups especially in Special care was taken to be advertising where it would the wage-earner families. The was designed to educate new users of all income groups leading the health value of ads, the need for them in the diet. A housewife learns how imit oranges are to the health of family,” Eller says, “she thinks it different way—not as a owned by Mr. West is also proposed as a park site. The building of a city hall is left to the future, the board realizing that a bond issue will soon have to be called for an outfall sewerage system. In the passing of John Ziegler on Thursday last Anaheim lost a man who for a number of years has been, not only one of the most prominent figures in business circles, but one of the foremost advocates of everything proposed for the advancement of the city. He was one of the first to engage in the paving crusade which finally resulted in reclaiming miles of Anaheim’s streets from their mirey condition and made them equal to the best in the world. He was one of the originators of the ornamental light proposition and was the first property owner to set his building back to widen West Center street. Mr. Zeigler purchased the old Commercial hotel about fifteen years ago. This hostelry was one of the landmarks of Southern California having been built in the early days. In 1916 this old structure was torn down to make way for the four-story modern Valencia, which Mr. Zeigler planned and put his all into. It is the pride of Anaheim and will always stand as a monument to his enterprise and faith in the city. Mr. Zeigler was born in Calmar, Alsace, in 1863. He came to New York at the age of 17, and engaged in the restaurant business. He was married there. Mr. Zeigler leaves his wife, and three daughters, besides a brother, George Zeigler. The daughters are Mrs. Frank Anderson of Placentia and Miss Elsie and Mable Zeigler who live at home. Interment was made in Anaheim cemetery. Rev. Messias of the Episcopal church officiating at the funeral ceremonies. Walter Cadman last week sold the Mullinix drug store to the Mateer Drug company of Santa Ana. A. R. Gemmel, vice-president of the Mateer company will have charge of the store here. Cadman’s force of clerks is retained by the new manager. Major Neill E. Bailey has returned to Washington after an absence of several months in Europe where he was dispatched on a special mission for the war department. He visited Paris, Chaumont, where he met Gen. Pershing, and spent several days at Coblenz. He visited Munich, Berlin, Vienna, Warsaw, Copenhagen, Stockholm and other cities, In Paris he met his nephew, Lieut. Worth Bailey of the aviation lights needed and then establish a schedule of prices and then let the people vote upon the proposition. It would require a thousand pounds of coal per night to operate a plant furnishing 11 arc lights on a run of six hours. The same power will be used to pump city water and the revenue from the lights would reduce the running expenses of the plant. It is computed that the incandescent lights will be furnished cheaper than the coal-oil lamps now used. With an electric light system we would be able to put in a fire alarm system, with the city divided into say six squares. Fire alarm boxes could be placed at convenient points so that an alarm could be turned in without running down to the city hall to ring the fire bell. Let us have the electric lights and the fire alarm. The following corps of teachers have been selected by the school trustees to teach the schools of the city for the coming year: Miss Carrie E. Roberts, principal; Mr. C. P. Evans, vice-principal; Mr. J. N. Keren, assistant; Mrs. Geo.Horr, Miss Daisy Johnson, Miss May Foster, intermediate grades; Miss Ada Kerlin, Miss Jennie Burton, primary grades; Mr.J.A.Davis and Miss Bertha Bennerscheidt were re-elected janitors. One of the finest residences in Anaheim is that of Mr. Standolph, on the continuation of Center street west of town is now receiving its finishing touches at the hands of the painters. The carpenter work was done by McWilliams and Porter, the plastering and tiling by A.M.Williams and the painting by Mr.Albertson is guarantee that the work has been well done. Mr. Standolph will move in next week. Wm. Crowther and two daughters left for Catalina Tuesday. He will return tomorrow, when the boys go down to remain with their sisters for several weeks. Mr. and Mrs.C.O.Rust left yesterday for a months sojourn at Strawberry Valley, a resort in the heart of the San Jacinto mountains, twenty-three miles from the town of San Jacinto. It is well wooded with pine and oak and is an ideal mountain resort. George Bassonett was in town the other day arranging for an excursion from Newport to Catalina next Tuesday. Mrs.Minor has a beautiful large magnolia tree in her garden which has had upward of 300 lovely flowers upon it this year. Major Neill E. Bailey has returned to Washington after an absence of several months in Europe where he was dispatched on a special mission for the war department. He visited Paris, Chaumont, where he met Gen. Pershing, and spent several days at Coblenz. He visited Munich, Berlin, Vienna, Warsaw, Copenhagen, Stockholm and other cities. In Paris he met his nephew, Lieut. Worth Bailey of the aviation corps, who is at present doing guard duty at a prisoners concentration camp. Major Bailey is a brother of Mrs. Henry Kuchel. Bud Sackett, operator of the street sweeper, is away on his vacation. Bob English is riding the hurricane deck of the sweeper while Bud is vacationing. Edward G. Heying and Miss Mae Marsh were married Monday morning at St. Boniface's church. Rev. Father Browne performing the ceremony in the presence of only a few near relatives. The groom has been connected with the Heying Pharmacy for some years but during the war spent some months in the army. He has purchased a drug store in Fillmore where he and his bride will make their home. The bride has for some time been a nurse at the sanitarium. Her home is in San Diego. Oscar Schneider, who was recently discharged from the navy is now on duty in his old place at the City Cash Market. O. H. Renner is again at his desk in the S. Q. R. Store having spent an enjoyable vacation in the north. Charley Stone and family drove to Long Beach Sunday and spent the day taking in the sights. Mrs. Josephine Weisel died at her home on North Los Angeles George Bassonett was in town the other day arranging for an excursion from Newport to Catalina next Tuesday. Mrs. Minor has a beautiful large magnolia tree in her garden which has had upward of 300 lovely flowers upon it this year. Fritz Ruhman is an enterprising citizen. He was the first to put his name down for one of the electric arc lights to be introduced here. A canvass of the city yesterday afternoon showed that the new lights are meeting with great success. Mrs. Metz has brought suit in ejectment against Dunning's restaurant people, whom she charge with having a private system of paying rent. She wants them to either pungle up or get a move on. Forty wagons from the country were counted on Center and Los Angeles streets last Monday morning. More people from the entire countryside come to town to trade now than ever before. Mr. J. B. Rae and his wife and two daughters are camping in a tent at their ranch at Katella, having driven up from San Diego last week and will probably remain a week or two. D. W. C. Dimmock died at his home in Westminster on Friday. Mr. Dimmock came to Anaheim in 1868 and engaged in carpenter and contracting business. He later moved to Orange and then to Westminster. He was 72 years of age. A sharp shock of earthquake was felt shortly after 9 o'clock Sunday evening. The vibrations were from northeast to southwest. Thursday, July 27, 1944 (More 25 Years Ago) on Tuesday after an illness general months. Funeral service will be held at the residence clock Friday afternoon, Rev. is officiating. Interment in im cemetery. Mrs. Weisel years of age and had been ident of Anaheim 27 years. was born in Milwaukee, Wis. (More 50 Years Ago) the shock lasted several s. Kellogg is back from his to Gila Bend, having comthe wing dam across the at that point. Geo. Robinson informs us the Episcopal church will be during the month of Augand that services will be re- sumed on the first sunday in September. Mary E. Wood Is Buried Last Friday Funeral services were held last Friday for Mary Elizabeth Wood, 60, of 518 East Adele Street, in the H. R. Brown Colonial chapel in Santa Ana with the Rev. Wesley A. Havermale officiating. She was found dead in her home on Wednesday, Coroner Earl Abbey said. Abbey said that she apparently died of an overdose of sleeping tablets and probably succumbed at about 8 p.m. on Tuesday evenning. Surviving is a neice, Mrs. E. Meitner of Los Angeles. WAR BONDS . . buy them and "Let's Win This War." SUPERVISORS HOPE FOR SAME COUNTY TAX RATE Following receipt of budgets from the various county departmental offices this week the board of supervisors believed the tax rate for the coming year would be the same as last year, at 83 cents, in spite of salary raises recently granted county employees. The assessed valuation will be some nine million dollars more, bringing the total to about $211-million, but improvement expense items have been curtailed on account of shortages of materials and manpower. SON BORN THURSDAY Mr. and Mrs. William E. Magdaleno of Route 1, Anaheim, announce the birth of a son on Thursday, July 20, at Sargeant Maternity hospital. Anaheim Gazette, since 1870. 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