anaheim-gazette 1944-01-13

ANAHEIM GAZETTE Established 1870 Published in "The Orange Capitol Of The World" Member Weekly Newspaper Ass'n of Orange Co. — S.C.N.P.A. HENRY KUCHEL, Editor and Publisher 1887-1935 Mrs. Henry Kuchel — Theodore B. Kuchel Editors and Publishers Jake Proctor, City Editor The Anaheim Gazette has been owned and edited by the same family since 1875. Published every Thursday at 259 East Center Street, Anaheim, California. Phone 2206-2207 Subscription Per Year. $2.00; 2 Years $3.50; 6 Months $1.25 Entered as second-class matter at the Post Office at Anaheim, California, under the Act of March 8, 1879. Anaheim, located in the richest spot on earth, "In the Heart of the Valencia Orange District," is widely known for its beautiful parks, fine schools and churches, and for its other civic improvements and the stability of its citizenship and its business institutions. When you plan your future home of contentment, the one-stop answer is Anaheim! 1944 STYLES IN ADVERTISING The average layman, when he thinks of advertising, probably still thinks of it in terms of commercial commodities—of suits and dresses, of food and travel, toothpastes and laxatives. The man who has something to sell runs an ad; the man who wants to buy something reads it. When the two get together and make a deal, advertising has done its duty! It used to be as simple as that. But have you been reading the ads recently? The main objective of advertising, of course, is still selling things, but they're also selling ideas. Since the war began, for example, ads have been selling America to Americans. Millions of Americans have bought millions of shares of stock in America—in one war bond drive after another. That was a job that couldn't have been done without advertising. The War Advertising Council, in its report for 1943, reported advertising contributed to the promotion of war themes during the year totaled more than $300,000,000. There were ads for WACS and ads for WAVES, ads for fats and ads to save. Then, when you couldn't buy a new car, or an electric toaster, or a waffle iron, or some other gadget your favorite dealer used to sell, you ran across an ad, picturing a tank or a plane, or a new radio device your old manufacturer fact that nearly 10,000,000 American maintain American liberty. We are faced with a bewildering which is in no way incidental government planning is carried out will be shaped in Washington i.e. Even now, agencies of governors of billions of dollars to provide tomorrow. These futures, if real work jobs on government projects for the gradual broadening of service mean more ready-made futures, Illustrative of this pressure domination of the natural resources mines, oil, power and transportation government, the means are at capacity of the country—and the citizens—under government dictation life are voicing concern over their fear is that coming generations tunities for personal achievement this country. Not only individual organizations from one end of the world to fight for the reestablishment Typical of these is the KK America American" program. This well expressed in the words of Kiwanis: "Ten million Americans nation. Into our hands they come It is our solemn duty to insure the same kind of an America that Our future as free citizens century and a half. Funeral Held For Joseph LoPorto Recitation of the Holy Rosary last night in the Backs, Campbell and Kaulbars chapel was held for the late Joseph LoPorto whose death occurred Monday at the family home, 824 South Philadelphia street. Mass was held the morning in St. Boniface church followed by burial in Holy Sepulchre cemetery. A native of Sicily where we were It used to be as simple as that. But have you been reading the ads recently? The main objective of advertising, of course, is still selling things, but they're also selling ideas. Since the war began, for example, ads have been selling America to Americans. Millions of Americans have bought millions of shares of stock in America—in one war bond drive after another. That was a job that couldn't have been done without advertising. The War Advertising Council, in its report for 1943, reported advertising contributed to the promotion of war themes during the year totaled more than $300,000,000. There were ads for WACS and ads for WAVES, ads for fats and ads to save. Then, when you couldn't buy a new car, or an electric toaster, or a waffle iron, or some other gadget your favorite dealer used to sell, you ran across an ad, picturing a tank or a plane, or a new radio device your old manufacturer was turning out—and you felt better about it. Yes, during '42 and '43, advertising went to war—in a big way, with results that may shorten the conflict by many long months. But watch for a new turn in ad copy in the New Year, '44! For in the midst of war, America must prepare for peace—and a return to peace-time production and employment. Smart manufacturers, who haven't had much to sell for some time now—except to Uncle Sam—will be getting their names back before their old patrons, talking about their post-war models, even if they're still in blueprints. And private business, knowing the big job it has to do to reconvert its plants, and help America over the hump of post-war reconstruction, will be talking through ads to its stockholders and workers and patrons—building goodwill and confidence in tomorrow's America. Advertising has a new job to do!—California Feature Service. AFTER A CENTURY OF FREEDOM Before the war most people held one hope in common: That their children would enjoy greater opportunities and live fuller lives than preceding generations. For more than 150 years that hope was realized because the people were free. But now for the first time in the history of the nation the future is problematical, in spite of the Recitation of the Holy Rosary last night in the Backs, Campbell and Kaulbars chapel was held for the late Joseph LoPorto whose death occurred Monday at the family home, 824 South Philadelphi street. Mass was held the morning in St. Boniface church followed by burial in Holy Sepulchre cemetery. A native of Sicily, where he was born 59 years ago, Mr. LoPorto came to Anaheim in 1917, four years after arrival in the United States. He had lived here ever since and was engaged in orchar maintenance. Four of his brothers also live in this country, three in the east an done, John LoPorto in Corona. Other relatives mourning their loss are the widow, Mrs. Ann LoPorto, three sons, four daughters and eight grandchildren. Two of the sons are with the U.S. Army, Sam in the South Pacific and Tony in Alaska. The third son, Nick, and one daughter, Miss Lillian LoPorto, are at home. Other daughters are Mrs. Constance Argento, San Pedro; Mrs. Mary Coran and Mrs. Rose Paireno, Los Angeles. YOU'LL WARM UP TO THESE COLD WE FOOD POINT SUGAR STAMP NUMBER GREEN STAMPS D IDAHO RUSSET IDAHO RUSSET POTATO WEEK! Don’t Be Caught Short of Potatoes This Spring! THE BEST U. S. NO. 1 RUSSETS $3.25 Per 100-lb. SACK THE BEST! Washington Delicious APPLES lb. 11¢ COACHELLA SWEET JUICY GRAPEFRUIT lb. 7¢ HANDY MESH BAG IDAHO RUSSET POTATOES 15--lb. bag 69¢ THICK MEATED BANANA SQUASH lb. 3¢ It is nearly 10,000,000 American men are under arms pledged to the American liberty. We are faced with a bewildering growth of centralized government which is in no way incident to the war emergency. If present government planning is carried out, the lives of coming generations will be shaped in Washington instead of through individual effort. Now, agencies of government are planning the expenditure of dollars to provide ready-made futures for the citizens of New York. These futures, if realized, would consist largely of make-belongs on government projects. In addition, there is steady pressure for gradual broadening of socialization of industry—which would more ready-made futures, more jobs on the government payroll. A restrictive of this pressure is the trend toward government action of the natural resource industries. If the coal and metal oil, power and transportation, are brought under control of government, the means are at hand to bring the entire productive force of the country—and the jobs and futures of all private—under government dictation. Individuals in every walk of voicing concern over expansion of the Federal government. War is that coming generations will be deprived of the opportunity for personal achievement that have marked the history of country. Not only individuals, but clubs, churches and civic organizations from one end of the land to the other, have organized for the reestablishment of constitutional government. The future as free citizens is threatened—for the first time in a hundred and a half. City Raises Quota In Funds For County War Chest Highly gratified at the fact that patriotic Orange county residents had "filled to the brim their War Chest which will bring assistance to 17 agencies taking part in the war effort," Orlyn N. Robertson of Santa Ana, county War Chest chairman, today revealed that Anaheim had contributed her quota of $13,000 to the $205,250 War Prisoners' Aid; Russian, United China, British, Greek, Polish, Norwegian, United Yugoslav, French, Belgian, and United Czechslovak Relief organizations; Queen Wilhelmina fund; Friends of Luxembourg, Refugee Relief and the U.S. Committee for Care of European children. Barney P. Booher Is Laid to Rest Family friends and fellow workers in the Fullerton Church of the Nazarene gathered this afternoon at 3 o'clock in the Hilgenfeld chapel, for funeral services held for Barney P. Booher, whose death after only a short illness, occurred last Saturday at the family home on West Lincoln boulevard. Rites were conducted by the Rev. W. I. Gough, pastor of the Fullerton church in which Mr. Booher had been such a faithful worker and served as superintendent of the Sunday school. Burial was made in Loma Vista Memorial park. Born 49 years ago in Kentucky, Mr. Booher had lived in Anaheim for the past 13 years. He is survived by his wife, Mrs. Lola L. Booher; six daughters, five grandchildren, five brothers and seven sisters. His daughters are Mrs. Preston Allen of Cypress, Mrs. Lawrence Hall of Van Nuys, Mrs. Joe Gwinn, Mrs. Merkly Smith, and the Misses Margaret and Beatrice Booher of this city. Two of his brothers and five sisters live in Kentucky but those in the Southland are Charles of Los Angeles, Robert of Cypress, and Jimmie Ed Booher of this city, with Mrs. Kelly Owens of Cypress and Mrs. Winborn Capps of Buena Park. RATION COURT Stamp No. 18, (1 pair good now, expiration not since WAR RATION BOOK III: Brown stamps—for meat, fish, most edible oils, cheese canned milk: R. S and T expire Jan. T, good Jan. 9, expires, U, good Jan. 16, expires, Stamp No. 1 on "airplane (1 pair shoes), good no aspiration not set. WAR RATION BOOK IV: Stamp No. 29, (5 lbs. Good now, expires Jan. Stamp No. 30, good Jan March 31. Green Stamps — for frozen and certain dehydrated foods: D, E, and F, good now, Jan. 20. G, H and J, good now, Feb. 20. GASOLINE: Coupon No. 9, A-Book, for 3 gallons of gasoline now, expires Jan. 21. sons, Raymond C. and Noble Starr, both of Sebastia In addition he left one sister Laura Lyon of Colorado grandchildren and one grandchild. Motorists Advise To Get Licenses Now to Avoid Risk "Get your motor vehicle now and avoid the rush!" This admonition came from Coast Henry Mather In Funds For County War Chest Highly gratified at the fact that patriotic Orange county residents had "filled to the brim their War Chest which will bring assistance to 17 agencies taking part in the war effort," Orlyn N. Robertson of Santa Ana, county War Chest chairman, today revealed that Anaheim had contributed her quota of $13,000 to the $205,250 fund. Every municipality and community in Orange county aided in raising the money, of which $130,-000 will be turned in to the National War Chest, with the remainder allocated to individual county communities for their needs in various activities. It has been pointed out by Chairman Robertson that a large percentage of the sum turned in to the national total will be returned to Orange county for its various war activities including USO units and similar projects. The money so generously donated by county residents will be added to the total of $125,000,000 collected all over the nation to be used by various government-approved agencies. Taking part in the benefits will be USO, United Seamen's service, Anaheim Resident Called By Death Assembling yesterday afternoon in the Hilgenfeld chapel, friends took their final farewell of the late George A. Starr whose death after only a short illness occurred Monday at 206 South Ohio street, the family home for the past 15 years. The Rev. Thomas L. Burden of White Temple Methodist church of which he was a member, officiated at the rites which were followed by entombment in Sunnyside mausoleum, North Long Beach. Born 79 years ago in Iowa, Mr. Starr came to California more than 30 years ago. He is survived by his widow, Mrs. Minnie N. Starr, and a daughter, Miss M. Ruth Starr, of this city, with two grandchildren. Motorists Advise To Get Licenses Now to Avoid R "Get your motor vehicle now and avoid the rush!" This admonition came from Capt. Henry Meehan, Orange county office of the department of Motor Vehicle South Main street, Orange. February 4th, midnight, deadline for 1944 application vehicle registration renewal applications received later this will be subject to heavy petrol. In Sacramento, Gordon H. Land, director of the department revealed that more than 2,200 vehicle owners thus far failed to file applications all the deadline is only about weeks away. “This is the ideal time to in for licenses.” Garland “Later the crowds seeking cape penalties will be so long waits will be necessary.” Applications may be sent to 700 E. Broadway, Beach 2. OLD WEATHER BARGAINS MANY NEW LOW POINT ITEMS---GET OUR CASE PRICES GAR STAMP NUMBER 29 EXPIRES JANUARY 15 GREEN STAMPS D-E-F EXPIRE JANUARY 20 IRRADIATED Pet Milk Enriched with Vitamin D TOMATOES Gala Brand No. 2½ Can 13¢ STRING BEANS Stokely's Pt. Free No. 2 Can 14¢ GAR STAMP NUMBER 29 EXPIRES JANUARY 15 GREEN STAMPS D-E-F EXPIRE JANUARY 20 IRRADIATED Pet Milk Enriched with Vitamin D The Sunshine Vitamin 2 Tall Cans 19¢ AT THIS MARKET GOLD MEDAL MACARONI Family prepared Quickly hunged Highly nourishing and economical 1 Lb. 14¢ Gold Medal MACARONI 8-Oz. Pkg. 13¢ Gerber's Baby Foods Ready to Serve OATMEAL or CEREAL FOOD Pkg. 15¢ STRAINED or JUNIOR FOODS 4¼-oz. Cans 7¢ TOMATOES Gala Brand No.2½ Can 13¢ 15 Points STRING BEANS Stokely's Pt. Free No.2 Can 14¢ Del Monte Green No.2 Can 18¢ Van Camp's SARDINES No. 1 Oval 12¢ Niblets FRESH CORN OFF THE COB 12-oz. Can 13¢ PINEAPPLE JUICE No.2 Can 14¢ OLIVES Hemet Brand Extra Large Pint Jan 25¢ RAISINS Seedless 2-Lb. Pkg. 24¢ HOT BREAKFAST 4 MINUTES ml pkg 11c Lge pkg 22c PEANUT BUTTER Skippy Brand Point Free 1-lb. Jar 34¢ LIPTONS SOUP Continental Chicken Noodle Pkg. 8¢ The Fourth War Loan help our own and o to make the year 19 RATION COUPON DATES AND DATA Stamp No. 18, (1 pair shoes), good now, expiration not set. WAR RATION BOOK III: Brown stamps—for meat, canned fish, most edible oils, cheeses and canned milk: R, S and T expire Jan. 29. T, good Jan. 9, expires, Jan. 29. U, good Jan. 16, expires, Jan. 29. Amp No. 1 on "airplane" sheet pair shoes), good now, ex-ration not set. WAR RATION BOOK IV: Stamp No. 29, (5 lbs. sugar), good now, expires Jan. 15. Stamp No. 30, good Jan. 16 to March 31. Green Stamps — for canned, frozen and certain dehydrated foods: D, E, and F, good now, expire Jan. 20. G, H and J, good now, expire Feb. 20. ASOLINE: Coupon No. 9, A-Book, (good for 3 gallons of gasoline) good now, expires Jan. 21. Motorists Advised to Get Licenses How to Avoid Rush "Get your motor vehicle license now and avoid the rush!" This admonition came today from Capt. Harry Marsh of The Gazette, Anaheim's newspaper "bible" since 1870. All new style coupons A, B, and C, must be endorsed on face with car license number and state of registration. TIRE INSPECTION: C-Book holders—every three months, 5th inspection before February 29. B-Book holders—every four months, 4th inspection before February 29. A-Book holders—every six months, third inspection before March 31. WAR PRICE AND RATION BOARDS: All boards in Los Angeles, Orange, Riverside, San Bernardino, Inyo, Kern, San Luis Obispo, Santa Barbara and Ventura counties have MINIMUM hours of 9:30 to 4:30, at which time they are open to the public. Morning services, 10:45, "GOD IS LOVE." At 7:30 p.m. the pastor will talk on "THE BLESSED HOPE." in a series based on "The Return of Our Lord." THESE CLOTHES ARE READY TO GET TO WORK! Boulder Cords $3.95 Khaki Pants $2.50 Covert Pants $2.50 Blue Jeans Pants $1.98 Nap-a-Tan Work Shoes $6 AND $7 Shop Aprons $1.15 Motorists Advised to Get Licenses How to Avoid Rush "Get your motor vehicle license now and avoid the rush!" This admonition came today from Capt. Henry Meehan, of the Orange county office of the Department of Motor Vehicles, 405 South Main street, Orange. February 4th, midnight, is the headline for 1944 applications for vehicle registration renewal. Applications received later than that will be subject to heavy penalties. In Sacramento, Gordon H. Gardid, director of the department, released that more than 2,000,000 vehicle owners thus far have added to file applications although the deadline is only about three weeks away. This is the ideal time to come for licenses." Garland said. After the crowds seeking to escape penalties will be so big that waits will be necessary." Applications may be sent by mail to 700 E. Broadway, Long Achach 2. Boulder Cords $3.95 Khaki Pants $2.50 Covert Pants $2.50 Khaki Shirts $2.50 Covert Shirts $1.65 Blue Denim Shirts $1.65 Blue Denim, warm lined Jackets $3.25 Cotton Work Sox, pair 25¢ Blue Jeans Pants $1.98 Nap-a-Tan Work Shoes $6 AND $7 Shop Aprons $1.15 Suede Work Shirts $1.75 Corduroy Hats $2.00 Melton Jackets $6.50 Part Wool Work Sox, pair 45¢ BUY WAR BONDS AND STAMPS! YUNGBLUTH'S 145 West Center Street Anaheim, Calif. ALPHA BETA FRIDAY & SATURDAY FEATURES JAN. 14 & 15 "LET'S ALL BACK THE ATTACK" The Fourth War Loan Drive starts January 18. Let’s all do our share to help our own and our neighbor’s boy to have all the equipment necessary to make the year 1944 one of triumphant Victory. Buy more Bonds! The Fourth War Loan Drive starts January 18. Let’s all do our share to help our own and our neighbor’s boy to have all the equipment necessary to make the year 1944 one of triumphant Victory. Buy more Bonds! 20-oz. Can 15¢ NABISCO'S WHEATSWORTH CEREAL A Whole Wheat Cereal with a Nut Like Flavor Pkg. 19¢ Libby's LUNCH TONGUE No. ½ Can 23¢ Libby's DEV.HAM No.¼ Can 15¢ Libby's PEAS No. 2 Can 15 Points 16¢ DRIFTED SNOW FLOUR No. 10 Sack 60¢ 24½-lb. $1.38 WOODBURYS FACIAL SOAP Be Kind to Your Complexion 3 Bars 23¢ MYSTIC FOAM Cleans Rugs, Upholstery Draperies, Etc. Qt. Bot. 65¢ WINDEX GLASS CLEANER 20-oz., bottle 30c 6-oz. Bot. 14¢ NEW Churn-Fresh Snowdrift 3-lb. Glass 67¢ WESSON OIL Pts. 27¢ Qts. 52¢ Gives snowy white wash. Soaks out dirt and grease. 2 packages 20¢ The New Improved OLD DUTCH CLEANSER 2 Cans 15¢ BUTTER FIRST GRADE, lb. 52¢ SUNMAID RAISINS 15-oz. 4 green pts. 12£ TANG 5 brown pts. 35¢