anaheim-gazette 1939-12-14
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Anaheim, Calif., Dec. 14, 1939
FAMOUS FIELD GROWN PANSIES
are now ready for your garden—you select your own colors from finest pansies ever sold in Anaheim.
35c per dozen
Also fine Line of SEEDS and BULBS at REASONABLE PRICES.
DAIRY FERTILIZER — Ground Fine
25c per sack
Nursery Department of LEE TRADING CO.
718 South Los Angeles Street Anaheim
23rd Annual Pre-Winter
FUR SALE
20% to 40%
Reduction
Values in FINE precious furs you never dreamed possible. Each backed by Lockwood's WRITTEN guarantee, and years of experience. Terms.
Russian Squirrel Locke,
$89.50 up
Natural Siberian Grey Squirrel
$150 up
Sable-Dyed Russian Fitch SOC
Masons to Install New Officers
Seventieth annual public installation of new officers of Anaheim Lodge No. 207, F. and A. M. will be held in the Masonic temple tomorrow (Friday) evening at 8 o'clock. All Masons and their friends are invited to attend.
The installation address will be given by Rev. Virgil K. Ledbetter of Colton, former pastor of the Calvary Baptist church of Anaheim. Henry C. MacMaster of Fullerton, inspector of the 101st Masonic district, will be the installing master. William T. Rodger of Fullerton will act as master of ceremonies, Hugo V. Schulz will be installing marshall and Rev. Ledbetter will serve as installing chaplain.
Anaheim lodge officers who will take their positions are Fred Davis, worshipful master; Roy Field, senior warden; J. Melvin Casey, junior warden; Vincent Bruce, treasurer; Ernest Zitzmann, secretary; Asa H. Squier, chaplain; Ralph Seward, senior deacon; Charles E. Organ, junior deacon; J. Bernhard Luth, marshall; Robert Morter, senior steward; J. P. Critchfield, junior steward, and Oscar N. Brower, tiler.
The address of welcome will be given by Mr. Luth, retiring worshipful master, and Miss Pauline Houts will offer a group of vocal solos, accompanied by Ester Kemper.
I Can't Afford To Advertise,
Business Isn't Good Enough--
Our Advertising Man has heard this frequently and, now asks us permission to answer this:
MR. MERCHANT:
You can't afford to advertise. Probably you don't realize it, but if you did advertise consistently, business would be better. Oh, I know, your case is different. So was the case of John Wanamaker, Henry Ford, Marshall Field, R. H. Macy and hundreds of others — 40 years ago. Look around you, Mr. Merchant. Who are the leaders in business and industry today? Name the one that isn't and hasn't been a
MR. MERCHANT:
You can't afford to advertise. Probably you don't realize it, but if you did advertise consistently, business would be better. Oh, I know, your case is different. So was the case of John Wanamaker, Henry Ford, Marshall Field, R. H. Macy and hundreds of others — 40 years ago. Look around you, Mr. Merchant. Who are the leaders in business and industry today? Name the one that isn't and hasn't been a consistent advertiser for years.
A few years ago several products were well known to thousands of Americans. Among them were Cream of Wheat, Force, Sapolio, Pears Soap, Sweet Caporal, Helmar, Egyptian Deities Cigarettes, Cole, Chalmers, Pope, Hartford, Mitchell automobiles and many others. When did you last hear of any of them? Not for years. The reason is simple — someone was short sighted to believe it was economical to curtail or stop advertising. The result — they soon dropped out of sight, lost business and today are either struggling along in comparative obscurity or have been forced out altogether by the more up-to-date concern that advertises and keeps on advertising.
Name me the biggest businesses today and you'll name the biggest advertisers — automobiles, radios, cigarettes, manufacturers, bus lines, airways.
"Yes, my business is different," you say. Oh, Yeah!
ANAHEIM GAZETTE
Orange County's Oldest Newspaper
259 E. Center St. Phone 2414
SOCIETY
Ins to Install Officers
Meth annual public installment of new officers of Anaheim No. 207, F. and A. M. will be on the Masonic temple to (Friday) evening at 8:30. All Masons and their are invited to attend.
Installation address will be Rev. Virgil K. Ledbetter, former pastor of the Baptist church of Ana-Henry C. MacMaster of, inspector of the 101st district, will be the inmaster. William T. Rodgellerton will act as master monies, Hugo V. Schulz installing marshall and better will serve as inhaplain.
Mm lodge officers who will their positions are Fred worshipful master; Roy senior warden; J. Melvin junior warden; Vincent measurer; Ernest Zitzmann, Asa H. Squier, chaplain; Seward, senior deacon; E. Organ, junior deacon; Hard Luth, marshall; Rober, senior steward; J. P., d, junior steward, and Brower, tiler.
Address of welcome will be Mr. Luth, retiring wornaster, and Miss Pauline will offer a group of vocal accompanied by Ester Executive Board Of D. A. R. Meets
The executive board of the Mother Colony chapter Daughters of the American Revolution met at the Pioneer House on North West street Friday afternoon for a business session which was postponed at the December 1 meeting, in deference to the speakers of the day. Many reports were received and considerable business transacted.
Mrs. H. L. Burden of Moon Camp, Big Bear Lake, delighted the group with her presence and showed many pictures of the first snow at the lake this year. Delicious refreshments were served by Mrs. Charles Pearson, the hostess.
According to custom the Pioneer House will not be open during the remainder of December except by appointment. Any one wishing admittance may phone to Mrs. Ernst Borchert, Mrs. David Toms or Miss Elenora A. Parker.
Party Compliments Mrs. Houston
Complimenting Mrs. Charles Houston of Los Angeles, Mrs. Herbert B. Leo of Fullerton and Mrs. John J. Lumsden of Anaheim entertained last Friday evening at the home of Mrs. Leo. The honored guest is the former Miss Edythe Leo, daughter of Mr. and Mrs. H. T. Leo of Anaheim.
Those invited to share the evening were Miss Beulah Hineman,
A.E.SCHUMACHER
O.H.RENNER
AND I PAID ONLY $179 FOR THIS EXQUISITE SCRANTON LACE DINNER CLOTH
Santa says—for greater The S. Q. R. Store at A give you quick service.
"SANTA" SUGGESTS HANKIES
And says "The S. Q. R. Store has the finest selection I have ever seen." Fine linens, embroidered, lace trim, white pastels.
25c to $1.95 each
Party Compliments
Mrs. Houston
Complimenting Mrs. Charles Houston of Los Angeles, Mrs. Herbert B. Leo of Fullerton and Mrs. John J. Lumsden of Anaheim entertained last Friday evening at the home of Mrs. Leo. The honored guest is the former Miss Edythe Leo, daughter of Mr. and Mrs. H. T. Leo of Anaheim.
Those invited to share the evening were Miss Beulah Hineman, Miss Vivian Held, Miss Helen Sharp, Miss June Malmstrom, Miss Ruth Lindsey, Miss Adelaide Young, Miss Elizabeth Redding, Mrs. Helen Comstock, Mrs. Sybil Burdin, Mrs. Mary Timm, Mrs. John Lindsey, Mrs. A. W. Young, Mrs. Arthur Hall, Mrs. Clarence Woodbury, Mrs. Clarence Taylor and Mrs. H. T. Leo, all of Anaheim, and Mrs. Charlotte Morgan and Miss Evelyn Martin of Santa Ana.
Mrs. Householder To Head Auxiliary
Mrs. Margaret Householder of Anaheim was elected president of Warwick auxiliary, United Spanish War veterans, during the annual election last Friday evening in Fullerton. She will be installed with other new officials at a public meeting on January 10.
Others chosen to officers include Mrs. Ann Leahy, Fullerton, senior vice president; Mrs. Beatrice Bernard, Fullerton, junior vice president; Mrs. Emma Davis, Fullerton, secretary; Mrs. C. Christine Chandler, Fullerton, treasurer; Mrs. Beth Moore, Fullerton, chaplain; Mrs. Helen Burney, Fullerton, historian; Mrs. Vera Newton, Anaheim, patriotic instructor; Mrs. Eva Dean, Anaheim, conductress; Mrs. Florence Phillips, Fullerton, assistant conductress; Mrs. Clara Spitzer, Fullerton, guard; and Mrs. Louise Perkins, Anaheim, assistant guard.
Mrs. Blanche Kingsbury of Pasadena, department president, paid her official visit at the meeting. Several other department officers and presidents of other auxiliaries were also present.
Post Office Groups Hold Annual Party
Mrs. Luther Strain, Mrs. Roy Pendleton, Mrs. F. F. Twinem, Mrs. E. R. Deering and Mrs. E. T. Sims were co-hostesses Saturday evening at the home of Mrs. Strain for the annual Christmas party of
Party Honors Two Couples
Mr. and Mrs. W. P. McCleister and Mr. and Mrs. Earl Johnson were honored last Saturday evening when a group of friends gathered at the McCleister home, 630 N. Zayn street. The affair served as a housewarming for Mr. and Mrs. McCleister and a reunion with Mr. and Mrs. Johnson. The Johnsons, former Anaheim residents now living at Dos Palos, are visiting for a short time with Mr.
Faculty Party Held Monday
Highlight of entertainment at the faculty party held last Monday evening at the Lakewood County club in Long Beach, was a revision of "Uncle Tom's Cabin" written by Miss Reasoner, orientation teacher, and portrayed by the new faculty members.
With 65 members attending the dinner, quests of honor were M and Mrs. J. A. Clayes.
After dinner the group sailed pastels.
25c to $1.95 each
COSTUME JEWELRY
The finest selection we have ever shown. All the new popular fashions in gold and silver with lovely stone mountings, assortment including necklaces, bracelets, pins, earrings and clips.
$1.00 to $10.00
HAND BAGS
Gift inspired! Our smart handbags say "Merry Christmas" a nice way. Back and color in new shapes and sizes.
$1.00 up to $16.50
Post Office Groups Hold Annual Party
Mrs. Luther Strain, Mrs. Roy Pendleton, Mrs. F. F. Twinem, Mrs. E. R. Deering and Mrs. E. T. Sims were co-hostesses Saturday evening at the home of Mrs. Strain for the annual Christmas party of the Anaheim post office staff and its auxiliary.
Feature of the meeting was the exchange of Christmas gifts, with a costumed Santa Claus presiding over that part of the program.
Let the motive be in the deed and not in the event. Be not one whose motive for action is the hope of reward.—JKreeshna.
Grand Theater
ANAHEIM
304 E. Center Phone 2794
ANY SEAT 10¢ ANY TIME
Fri.- Sat. Dec. 15 - 16
TEX RITTER
"The Mystery of the Hooded Horseman"
also
ANNE SHIRLEY
"BOY SLAVES"
Andy Clyde Comedy
Sun.-Mon.-Tues., Dec. 17-18-19
Harry Carey - Tim Holt
"The Law West of Tombstone"
also
Richard Dix - Joel McCrea
"The Lost Squadron"
Charlie, McCarthy Comedy
Two Couples
Mr. and Mrs. W. P. McCleister and Mr. and Mrs. Earl Johnson were honored last Saturday evening when a group of friends gathered at the McCleister home, 630 N. Zayn street. The affair served as a housewarming for Mr. and Mrs. McCleister and a reunion with Mr. and Mrs. Johnson. The Johnsons, former Anaheim residents now living at Dos Palos, are visiting for a short time with Mr. and Mrs. A. C. W. Stokes.
Guests included Mrs. James Johnson of Los Angeles, Mr. and Mrs. Floyd Pierpoint, Mr. and Mrs. John Bouas, Mr. and Mrs. John Clark, Mr. and Mrs. Carl Palm, Mr. and Mrs. Earl Hiserodt, Mr. and Mrs. Roland Richard, Mr. and Mrs. Clair Liebhart, Mr. and Mrs. Stokes, Mr. and Mrs. Ben Hein, Mrs. Bernice Bouas the Mr. and Mrs. Earl Johnson.
Missionary Group Selects Officers
Members of the Young Women's Missionary society of Salem Evangelical church Friday evening elected Mrs. Carl Korn president for the coming year, to succeed Mrs. Walter Taylor. Other officers chosen were Mrs. Rawlin Weaver, vice president; Mrs. Ted Eaton, secretary; and Mrs. Arthur Korn, treasurer. The meeting wah held at the home of Mrs. Albert Hess on Vermont street.
The society decided to hold all future meetings of the evening of the second Friday of the month, with the business sessions to follow a supper. The next meeting will be at the home of Mrs. Carl Korn on January 12.
Special guests at Friday evening's meeting were Rev. and Mrs. U. S. Schauer and Mrs. Leland Weaver.
Buy now and Buy in Anaheim!
Held Monday
Highlight of entertainment at the faculty party held last Monday evening at the Lakewood County club in Long Beach, was a revision of "Uncle Tom's Cabin" written by Miss Reasoner, orientation teacher, and portrayed by the new faculty members.
With 65 members attending the dinner, quests of honor were M and Mrs. J. A. Clayes.
After dinner the group sat Christmas carols, accompanied by Mrs. William Cook, and completed the evening by playing bridge.
Those who participated in this hilarious, six-round comedy were Uncle Tom, played by Mr. Boo Eliza, by Miss Reasoner; the Players, S. L. Keith, and Mr. Wilson Simon Legree, by Mr. Nick Eva, Miss Benson; Topsy, M Langford; and the X-Terpret Miss Flashpholer.
Fifteen elephants standing on the wings, fuselage and tail surfaces of a modern transport ship would scarcely dent the metre.
All states but one—Nevada are represented in the student body at Dartmouth college this year.
Engineers are again discussing possibility of a 56-mile bridge across the Bering Strait to lift the United States with Siberia.
The average normal person changes his sleeping position times a night, having 15 to 20 different positions.
Fewer than 1000 meteoric fans have been recorded throughout the world, although the earth struck by at least 1000 meteor a year.
The average steel worker is years old, with two out of five being over 40.
O. H. RENNER
R Store
Visit Our
INFANTS' DEPARTMENT
Everything for baby's comfort and amusement.
A fine assortment of baby clothes, Toys and Dolls.
Second Floor
GIFT SUGGESTIONS!
Santa says—for greatest satisfaction, bigger selection and lower prices—come to the S. Q. R. Store at Anaheim. Extra salespeople and gift wrapping facilities to give you quick service.
"SANTA" SUGGESTS
HANKIES
D says "The S. Q. R. Store the finest selection I have seen." Fine linens, embalered, lace trim, white and tels.
25c to $1.95 each
Second Floor Gifts
Ladies' robes in beautiful styles and fabrics — chenille, suede, satin and taffeta.
$3.95 to $8.95
GIFT LUGGAGE
Gladstone Bags
In genuine leather. A worthy
COSTUME JEWELRY
The finest selection we have shown. All the new and regular fashions in gold and silver with lovely stone countings, assortment includes skirts, bracelets, pins, earrings and clips.
$1.00 to $10.00
SWEATERS
Angora and soft hand knits, chubbies, rayon and matalasse coats in all colors.
$2.95 to $6.95
LINGERIE
Kickernick satin and crepe slips for daytime and evening. In smart, new styles — new colors, new conveniences, and very reasonably priced.
$1.95 and $2.95
HAND BAGS
It inspired! Our smart handbags say "Merry Christmas" in nice way. Back and colors new shapes and sizes.
$1.00 up to $16.50
GIFT LUGGAGE Gladstone Bags
In genuine leather. A worthy gift for man or woman, roomy compartments.
$7.95 to $16.50
Ladies dressing cases in linen or fabrikoid covering—18 and 21 inch size—
$3.95 to $8.95
Also Fortniter cases, wardrobe cases, fitted cases and hat boxes.
Christmas Slippers
The traditional gift—a pair of our smart Daniel Green and Joyce slippers—smartest types.
$1.95 to $4.95
Men's leather slippers, hand turned sole in black and popular colors—
$2.95
Fulty Party
Monday
A light of entertainment for Fulty party held last Monday at the Lakewood Country Long Beach, was a revised edition of "Uncle Tom's Cabin," by Miss Reasoner, oriented teacher, and portrayed by six faculty members.
65 members attending the quests of honor were Mr. J. A. Clayes.
Lamar Walkers Have Grandson
Mr. and Mrs. Lamar Walker are rejoicing over the birth of their first grandchild, a son born to their daughter, Elizabeth, who is now Mrs. Ambrose McDonald of Jerome, Arizona. The infant was born on November 17. Mrs. Walker is now visiting with her daughter, son-in-law and new grandson at the home in Jerome.
It is a good thing to form good
Have Grandson
Mr. and Mrs. Lamar Walker are rejoicing over the birth of their first grandchild, a son born to their daughter, Elizabeth, who is now Mrs. Ambrose McDonald of Jerome, Arizona. The infant was born on November 17. Mrs. Walker is now visiting with her daughter, son-in-law and new grandson at the home in Jerome.
Beef and Rice Ring
Filled with Creamed Peas
To Lee Broadcast by Mary Lee Taylor September 14, 1929
3 tablespoons finely cut onion
2 tablespoons finely cut green pepper
2 tablespoons butter or other shortening
Turn on oven and set at moderately slow (350° F.). Grease an 8-inch ring mold, then dust with flour. Cook onion and pepper slowly for 5 minutes till butter. Add beef and cook until lightly browned, stirring frequently. Remove from heat and add to mixture of well-beaten egg, milk, rice, salt and pepper. Mix well, then pour into prepared ring mold and bake 45 minutes, or until firm. Loosen rice mixture from sides of ring mold with knife and let stand in mold for 5 minutes. Turn out and fill center with Creamed Peas (See Recipe) or other creamed vegetable. Serves 6.
*Ground, cooked chicken or left-over beef, veal or pork may be used if the salt is reduced to 1/4 teaspoon. Ground, smoked ham or ground, cooked or canned corned beef may be substituted for the ground beef in the above recipe if the salt is omitted entirely.
Creamed Peas
1¼ tablespoons butter or other shortening
3 tablespoons flour
3¼ teaspoon salt
Melt butter in saucepan. Blend in flour, salt and pepper. Slowly stir in liquid off peas. Boil 2 minutes, stirring constantly. Stir in milk and peas. Heat thoroughly and serve at once. Serves 6.
It is a good thing to form good habits in cooking as well as in anything else. And the oven meal habit is a mighty good one to acquire. An oven meal saves on two things of which we are all-interested in being thrifty these days: time and money. Once you have served one of these easy oven dinners, you are likely to slip into the custom of serving them often.
Using one heat to cook the entire meal is an economical way to cook. And you save a great deal of time by not having to fuss with putting various foods on to cook and taking them off when they are done. Everything is put in the oven together and is done at the same time.
Oven meals in electric ranges are especially easy. The steady, dependable heat eliminates the necessity of watching to see if the oven is the right temperature. The moist atmosphere in an electric oven has no current of air to dry out food. And the insulation keeps practically all the heat inside, allowing very little to escape into the kitchen.
A menu which you will find good for an oven meal is made up of mock chicken legs, tomato and onion casserole, baked potatoes and carrot pudding. Make mock chicken legs in usual manner, roll in bread crumbs and let stand in refrigerator for an hour. Then brown in hot fat and put in a covered dish to finish cooking. Bake everything in a 350 degree oven for one hour.