anaheim-gazette 1939-11-30

ANAHEIM GAZETTE Established 1870 ORANGE COUNTY'S OLDEST NEWSPAPER HENRY KUCHEL, Editor and Publisher 1887-1935 The Anaheim Gazette has been owned and edited but the same family since 1875. Published every Thursday at 259 East Center Street, Anaheim, Calif. Subscription Per Year ... $2.00 Six Months ... $1.00 MRS. HENRY KUCHEL THEODORE B. KUCHEL Editors and Publishers Entered as second-class matter at the Post Office in California under Act of March 6, 1879 OLSON ON MORE TAXES Governor Olson has just announced that, at the special session of the state legislature which he will call about the middle of January, he will again demand that his program for new and increased taxation be given approval by the peoples' representatives in the senate and assembly. The governor's proposed tax laws were of course placed before the regular legislative session last spring and only one...the gift tax...was enacted into law. Since that time, in public utterances, such as that before the State Farm Bureau convention in San Diego a short time ago, the Governor has asserted that his tax proposal would not affect the small farmer, the small business man, or the laborer: If he is correct in this assertion, he would then have at least one argument...a sort of negative one...in favor of their passage. There still would be the fundamental question whether our taxes should be increased or, on the other hand, whether the costs of government should be reduced. But as to the governor's argument that his taxes won't hurt the men who toil and the small farmer and business man, let us see whether he is or is not correct. Let us read what one prominent individual has to say on taxes: "Our workers never see a tax bill but they pay. The pay in deductions from wages, as increased cost of what they buy or as now in broad unemployment throughout the land. There is not an unemployed man, there is not a struggling farmer, whose interest in this subject is not direct and vital. It comes home to every one of us." "Taxes are paid in the sweat of every man who labors, because they are a burden on production and are paid..." But as to the governor's argument that his taxes won't hurt the men who toil and the small farmer and business man, let us see whether he is or is not correct. Let us read what one prominent individual has to say on taxes: "Our workers never see a tax bill but they pay. The pay in deductions from wages, as increased cost of what they buy or as now in broad unemployment throughout the land. There is not an unemployed man, there is not a struggling farmer, whose interest in this subject is not direct and vital. It comes home to every one of us. "Taxes are paid in the sweat of every man who labors, because they are a burden on production and are paid through production. If those taxes are excessive, they are reflected in idle factories, in tax-sold farms, and in hordes of hungry people, tramping the streets and seeking jobs in vain." The above are the words of Franklin D. Roosevelt, uttered in 1932. It is true, that as President, Mr. Roosevelt may have detracted from his argument; but, regardless of that, his quoted words seem to have the force of logic behind them. The state legislature, last spring, refused to pass new tax laws, with the one exception noted. In that action, it led the way towards reducing costs instead of increasing revenue. The governor's statements offer no reason why last spring's action should be reversed now. DOWNEY'S THIRD TERM STAND Sheridan Downey, our junior United States Senator, announced a week or so ago, that he does not favor a third term for President Roosevelt. Then comes the Los Angeles County Democratic Central Committee. By resolution the committee declared that Senator Downey "is not in this matter representing the views of his constituents and is not acting in the best interests of the party." One may wonder if, as is averred, the Senator is not acting in the best interests of his party; maybe, as a matter of fact, he is doing just that. But, there is more at stake in third term talk than any political party. The Senator avails himself of his right as an American citizen to take a stand on this important public question. As to the committee censure that Downey is not representing his constituents' views, it may then be indulging in wishful thinking. For California has not yet spoken upon twelve years for Roosevelt. Maybe the committee would do better to permit anyone to state his position on this matter without being censured. SRA CHARGES CONTINUE This week, the Tulare County Democratic Central Committee publicly denounced the radicalism that, it alleges, has infested the state administration of relief in Tulare county, and has formally petitioned the governor to change the county administration there. Then, from Santa Barbara county, the chairman of the board of supervisors states that the cost of relief there is one-third to one-half more than is necessary, that, with local control of relief, useless and wasteful overhead costs could be eliminated, and the allocations cut at least one-third, maybe one-half. The board chairman asserts that the State Relief Administration is overrun with impractical visionaries who frankly desire communistic government in place of our own. mittee publicly denounced the radicalism that it alleges, has infested the state administration of relief in Tulare county, and has formally petitioned the governor to change the county administration there. Then, from Santa Barbara County, the chairman of the board of supervisors states that the cost of relief there is one-third to one-half more than is necessary, that, with local control of relief, useless and wasteful overhead costs could be eliminated, and the allocations cut at least one-third, maybe one-half. The board chairman asserts that the State Relief Administration is overrun with impractical visionaries who frankly desire communistic government in place of our own. Regardless of the truth or falsity of such charges, they serve to demonstrate the need for a change in handling relief. Dewey Anderson, himself, when he sent Governor Olson his letter of resignation from the position of SRA administrator, charged that politics have now taken control of relief administration. Would not much of this be eliminated if control of relief funds and its administration were sent back to our local governments, city and county? This thought ought to be considered carefully in the forthcoming special session of the state legislature to be called by the governor in January. Last spring, the governor opposed the return of relief administration to the several counties. The continued unrest under state administration plus the persistent charges of radicalism may...it may, at least, be hoped...have shown him the wisdom of local control. IT PAYS—ANY TIME! It not only pays to advertise. It pays even to start to advertise! A news despatch from Hopkinsville, Ky., proves the point emphatically. A man who had lost a purse containing $255 in currency appeared in the office of the city's newspaper at the same moment the finder of the purse entered. One had come to advertise his loss, the other his "find". Providing the incident with a happy ending, the loser recovered the entire sum lost, the finder rejected a reward of $25 and accepted $5. The newspaper went adless—but it advertised the result. That's a true story as well as a good one, and right at this season of the year it has a special point. With the nation holding a fatter than usual Christmas purse, with retail prices lower than in 1937 and business indices the highest in ten years, it's up to wide-awake merchants to tell their story to the public. Now is the time to begin! THANK GOD, WE'RE AMERICANS! The FARMERS CORNER by RALPH H. TAYLOR the Secretary Agriculture of California No state in the United States has matched California in standardization policies and practices designed to insure uniform, high quality products. But California producers, at least in the fresh fruit and vegetable industry, must recognize that changed conditions require changed standardization methods, according to William B. Parker, director of the state department of agriculture. Two major developments, affecting retail merchandising and consumer demand, must be taken into consideration. Director Parker reports, in adapting grading, packaging and marketing methods to meet existing competitive conditions: 1. Clerks are being relegated to the background as salesmen and a product must, to large extent, sell through its packaging, quality and direct sales appeal to the housewife. In the new type supermarkets, smaller self-service retail stores and other wait-on-yourself units, the eye appeal of a product is becoming increasingly important. Non-standardized, out-of-condition, old merchandise has little chance of finding a buyer. 2. The back-wash of depression, with millions still on relief and other millions living on reduced budgets, requires that standardization programs be drafted to fit the needs of different consumer income groups. Standardization practices must be adjusted to their pocketbooks; for distributed crops, such as apples, peaches and lettuce sorts Parker, "standardization grams must be designed to each of the various income groups. Standard practices must fill the nation-wide groups, service car-lot deliveries through warehouses; of the modern super-markets; of the served by wholesalers and in small lots." Director Parker emphasizes fact that there are at least distinct buying groups—the which can and will pay the highest quality and best timing, and a lower income which wants good produce least possible cost. To meet demands of this later group of grading, processing and aging must be reduced; free fancy packs must be eliminated favor of economy. A marketing agency, to bute its standardized product effectively, must have current hand knowledge of co-buying habits: The National Merchandising committee, Parker reports, has started such a program for the citrus industry, and thrust retailers, wholesalers and has been able to learn first the producer's costs and prices while the producers have a great deal about the price of the distributors. Eventually work will undoubtedly beneficial to all citrus states. ORANGE COUNTY WEEKLY WATCHTOWER A Compilation of Observation and Comment by and for the Weekly Newspapers of the County: Huntington Beach News Newport Beach News Westminster Gazette Buena Park News Anahiem Gazette Coastline Dispatch Brea Progress Seal Beach Post VER FOLKS WONDER AT STATE BOARD MEANS There has been considerable derment in the minds of out-sweeter board members the week over the formal order the state board of health was received the last of the day by the four cities and fourary districts which own and state the outfall system. It is admitted that a reading of order by any person who did know the whole story and its ground would lead to theusion that everything that is going with the outfall system and administration had to be com-ly righted by the first of any—of else. This is contrary to the underling which was had at the oral meeting in Santa Ana two years ago. Least one sanitary district has been sent to the state board asking full explanation. The meantime, it is learned when the matter came up before the state board of health at Los Angeles meeting on November 18 only the briefest pos-tention was paid to it by board. They listened to the rings of the Huntington Beach. There was no representa-tion of the outfall system present, no suggestion offered that the I should conduct a fulling. Excusus to get its meeting over the San Francisco member board moved that the pero dump sewage into the ocean suspended January 1 unless nothing was fixed up by then. Was especially galling to the full folks, since the dumping new sewage into San Francisco by all the cities thereabouts been protected by this same Francisco member. Full discussion of the entire intention will be had at a meeting the outfall board and its engi- on December 7. The meantime, arrangements been completed for the in- tition of a large chlorination of the bits of patronage by which party loyalty is kept alive. The Orange county democratic central committee held a meeting Tuesday night at which applica-tions for these jobs were consider-ed. About 100 names were on hand. Of these about one-third were selected by the committee to be forwarded to Congressman Harry Sheppard, who will make the recommendations to the census bureau, which in due time will issue the appointments. It is expected that census work will start in January. TAX PAYMENTS STEADY The county tax collector, J. C. Lamb, reports that payments are coming into his office in about The customary volume. He expects that the total of delinguencies will be no greater than last year, which showed a considerable decrease over the preceding year. In fact, the delinquent percentage has been growing smaller for several years. EMPLOYEES CALM Not many of the hundreds of employees of Orange county are much excited over the County Employees association and its drive for "civil service." This is especially true of those in the upper salary brackets. The association work is carried on by a comparatively small group. NO GRAND JURY NEWS Nothing has leaked out from the present grand jury to indicate their line of investigation, if any. It is the common belief they they will undertake nothing beyond routine work. Cake Recipe Book Now is Available Women have been calling up or writing to Fisher Flouring Mills company for years, asking for yourself units, the eye appeal of a product is becoming increasingly important. Non-standardized, out-of-condition, old merchandise has little chance of finding a buyer. 2. The back-wash of depression, with millions still on relief and other millions living on reduced budgets, requires that standardization programs be drafted to fit the needs of different consumer income groups. Standardization practices must be adjusted to their pocketbooks; for this class of trade, even a moderate cost added to a package may result in heavy loss of trade. Unless standardization practices in the fresh fruit and vegetable industry are adjusted to meet practical competitive conditions as they exist, more progressive merchandisers of competing products will get the business director of agriculture warns. Meat merchandising, through the Meat Institute, is getting results according to Director Parker, as evidenced by the fact that while the gross income from all farm crops decreased 18 per cent from 1937 to 1938, livestock and livestock products dropped less than nine per cent. But the cash income from fruits and vegetables, during the same period, dropped 23 per cent—the greatest drop in gross income suffered by any farm products, except cotton and grains. "To serve producers of widely hand knowledge of co- buying habits. The National Merchandising committee, L.P. Parker reports, has stated such a program for the citrus industry, and through retailers, wholesalers and has been able to learn fir- while the producers have a great deal about the pro- of the distributors. Eventual work will undoubtedly be beneficial to all citrus states. Products with "eye ap- self-sellers—and standard packages which fit the books of varying income such are the new standard objectives which Parker are vital in meeting the cla- of changed conditions. Permit Granted New Residence Three building permits issued during the past w-Building Inspector R. Ny- cluding one to Victor A. Ru-the construction of a new ing at 817 N. Helena Ruedy's new home is being structured at a cost of $3500. The other permits were Fred Sidebottom for al- and additions at 820 N. street costing $600, and S- Loan and Building associat- construction of a $300 ga- 224 W. Broadway. Cake Recipe Book Now is Available Women have been calling up or writing to Fisher Flouring Mills company for years, asking for a complete cake recipe book to use with Fine-Spun cake flour. This fall, the letters and phone calls are answered! Grocers everywhere are featuring a new cake recipe book which Mary Mills, Fisher home economist, has aptly called, "121 Easy Ways to Cake Fame." The book comes free with every handysack of Fine-Spun. "Especially milled for finest cakes," the handysacks of flour say and even if you're an amateur, we have no fears for your success if your equipment includes the new recipe book. It contains some very informative matter on cake baking in general and takes you through all the varieties of angel food and sponge which Mary Mills calls "entertaining cakes," down to a chapter entitled "Shades of Brown" and you can well guess it covers those ever popular chocolate and spice cakes. Cup cakes and "Top Hat Toppings" (frosting to you) are also included. Every recipe shows the exact yield and as usual with Mary Mills' books, the method of baking procedure is given beside the ingredients, a recipe set-up everyone approves. Right now there's a standing order in one home for Lemon Coconut Cream Cake. Reason: New cake book, "121 Easy Ways to Cake Fame" was carelessly left by wife on living room table! ORANGE MARMALADE CAKE ½ cup Crisco ½ cup orange juice 3 cups flour 1¼ cups sugar 3 eggs 1 tablespoon lemon juice 4 teps. baking powder grated rind of 1 orange ½ cup water ¼ teaspoon salt Stir Crisco, sugar, eggs and orange rind. (Crisco is now creamier than ever—it mixes instantly!) Mix fruit juices and water; add alternately with sifted dry ingredients. Bake in 2 "Criscoed" 9-inch layer pans in moderately hot oven (375°F.) 30 minutes. Cool. Mix 1¼ cups orange marmalade with 1 cup chopped walnuts and put between layers. Ice the outside of the cake with— DOUBLE BOILER IGING: Put 1½ cup sugar, 2 egg whites, ½ cup orange juice and 1 teaspoon grated orange rind in top of double boiler, over boiling water. Beat with Dovetail 7 minutes; remove and be till frosting holds shape. Decorate top of cake with candied orange peel. Civil Service Jobs Open; Tests Slated Announcement of state civil service examinations to be conducted by the state personnel board was made today by Roy Ferguson, manager, department of employment, in the following classifications: Fire prevention engineer; entrance salary $275 a month with annual increase of $15 to a maximum of $335 a month; date of examination, January 6, 1940. Deputy state fire marshall; entrance salary $215 a month with annual increases of $15 to a maximum of $275 a month; date of examination, December 29, 1939. Assistant state fire marshal; entrance salary $170 a month with annual increases of $10 to a maximum of $210 a month; date of examination, December 29, 1939. The foregoing examinations will be held in Los Angeles. For further information and application blanks contact the department of employment, Orange county office, 501 W. Fifth street, Santa Ana. The museum of the National Red Cross headquarters in Washington contains the first flag-raised by Chateau Thierry after the German retreat. The Choice of Millions who know the high quality and better value to be had in the double tested—double action K C Baking Powder. It produces delicious bakings of fine texture and large volume. Manufactured by Baking Powder Specialists who make nothing but Baking Powder — under supervision of Expert Chemists of National Reputation. Always uniform — dependable. That insures Successful Bakings. Women who want the best, demand the KC Economical and Efficient BAKING POWDER Same Price Today as 48 Years Ago and knowledge of consumer buying habits. The National Citrus Merchandising committee, Director Parker reports, has started on such a program for the whole citrus industry, and through the retailers, wholesalers and jobbers has been able to learn first-hand the producer's costs and problems, while the producers have learned great deal about the problems of the distributors. Eventually, the work will undoubtedly prove beneficial to all citrus states. Products with "eye appeal"—self-sellers—and standards and packages which fit the pocket-books of varying income groups; such are the new standardization objectives which Parker believes are vital in meeting the challenge of changed conditions. Permit Granted for New Residence Here Three building permits were issued during the past week by Building Inspector R. Nyboe, including one to Victor A. Ruedy for the construction of a new dwelling at 817 N. Helena street. Ruedy's new home is being constructed at a cost of $3500. The other permits were granted under Sidebottom for alterations and additions at 820 N. Dickel Street costing $600, and to Savings Loan and Building association for construction of a $300 garage at 4 W. Broadway. Expert Chemists of National Reputation. Always uniform — dependable. That insures Successful Bakings. Women who want the best, demand the KC Economical and Efficient BAKING POWDER Same Price Today as 48 Years Ago 25 ounces for 25¢ You can also buy A full 10 ounce can for 10¢ 15 ounce can for 15¢ FULL PACK—NO SLACK FILLING Hundreds of Thousands of Women Have Received THE COOK'S BOOK You can get a copy of this beautifully illustrated book—full of practical, tested recipes that will please you. Mail the certificate from a can of K C Baking Powder with your name and address and your copy will be sent postage paid. Address JAQUES MFG. CO., Dept. C.B., CHICAGO, ILLINOIS NAME ADDRESS MILLIONS OF POUNDS HAVE BEEN USED BY OUR GOVERNMENT BETTER CAKES THAN VER BAKED BEFORE! SURE-MIX CRISCO—the biggest shortening improvement in 29 years! Want your next cakes to turn out higher, extra light, tenderer? Just use New "Sure-Mix" Crisco. An important scientific discovery has brought a vital improvement to pure, all-vegetable Crisco. The minute you begin to mix your cake batter, you'll see that Crisco now acts differently CRISCO—the biggest shortening improvement in 29 years! Want your next cakes to turn out higher, extra light, tenderer? Just use New "Sure-Mix" Crisco. An important scientific discovery has brought a vital improvement to pure, all-vegetable Crisco. The minute you begin to mix your cake batter, you'll see that Crisco now acts differently from any other household shortening we know of. Why, New "Sure-Mix" Crisco actually helps your ingredients to get together and stay together in a smoother batter. Our own baking tests show this new type batter gives you cakes better in 3 ways—higher, lighter, tendérer! Grand eating! The best cakes you ever made! Buy New "Sure-Mix" Crisco today... discover the new surer way to the "grand-to-eat" cakes you've always longed to make! THE FLAVOR OF ORANGE JUICE ALL THROUGH! AND MARMALADE-NUT FILLING. TRY IT! IMPORTANT! Just ask for "Crisco" at your store—as usual. All Crisco is now "Sure-Mix." There's no change in hinge-top can or label—but oh, the difference in Crisco itself! COOKING SCHOOL THIS WEEK! See the New "Sure-Mix" Crisco demonstrated at this week's Cooking School. Then make your next cake with Crisco. You'll be simply delighted. You'll see why 1,100 housewives who pre-tested New "Sure-Mix" Crisco in their own cake recipes gave Crisco cake's a majority preference vote—said Crisco cakes were higher, lighter, tenderer and better-cating!