anaheim-gazette 1939-07-13

Anaheim, Calif., July 13, 1939 Fruit Storage Bins It was through the fruit storage bins (shown above) that nearly 20,000,000 pounds of fresh oranges and lemons passed en route to the main portion of the Cal-Juices, Inc., plant to be used in making the various products of the concern. Citrus Industry Is 50 Years Old The citrus industry in California is about 50 years old as an active commercial venture. Of course, there were many smaller and Citrus Industry Is 50 Years Old The citrus industry in California is about 50 years old as an active commercial venture. Of course, there were many smaller and earlier plantings; for instance, those in San Gabriel, at the Mission, in 1805. These trees, about 400, were raised from a few seedlings which had been brought by a priest to the mission about 70 years before. Plantings in these earlier years were what are now called "odd varieties"—sweets, seedlings, St. Michaels, bloods, etc. From the San Gabriel grove, William Wolfskill took some small trees and thus began the first commercial planting, in Los Angeles, in the years before there was rail communication with the East. About 1880, the Washington navel became popular; at the turn of the century the valencia was started, principally in Orange county, and is now the most extensive single variety in production in California. The navel is a winter fruit maturing from November to May, the valencia matures from May to November; the small remainder of odd varieties yet in production mature about April. Lemons are grown commercially only in California, of all citrus districts in the union. Grapefruit also is an extensive crop both in California and in Arizona. The Salt River valley and the Yuma district of Arizona produce excellent grapefruit and oranges. Citrus fruits in California and Arizona are grown under irrigation, the land in which the trees now stand having been regarded desert before water was brought to it. An average grove consists of 10 to 15 acres, although there are larger plantings under one ownership. A 10-acre grove today represents a value of $10,000 to $35,000. Cost of producing citrus fruits is $150 to $300 an acre a year. Average good production of oranges is 250 to 500 field boxes—each containing about 50 pounds of fruit—to the acre. -MOD Manual for Citrus Growers Orange Juice Above is shown a picture of the Real Gold orange juice label. Real Gold orange juice is one of the principal products of Cal-Juices, Inc., which is steadily gaining in favor. Extent of Planting In State Disclosed Latest available figures on citrus acreage in California show that there are 227,639 bearing and 19,250 non-bearing acres of oranges; 16,660 bearing and 3,804 non-bearing acres of grapefruit; and 47,089 bearing and 16,250 non-bearing acres of lemons. Southern California has the most acreage, with 202,027 acres of oranges, 19,464 of grapefruit and 16,150 of lemons. Greatest county-acreage in the state is in Orange county, where there are 66,380 acres of oranges, 731 of grapefruit, and 7,819 of lemons. Citrus Industry Mostly Cooperative The citrus industry in California is almost entirely cooperative. Oranges, lemons and grapefruit are grower-owned and grower-controlled from the groves through Crill Chosen for PCA Loan Board John W. Crill of Garden Grove was named to the loan policy committee of the Farm Credit Administration at the Oakland conference of the Production Credit association on June 21 to 24. Five other members will be on this committee which will be to formulate southern California loan policies of the FCA as part of the workings of the eleventh western district, which comprises the states of Utah, Nevada, Arizona, and California. The group will meet on call four or five times a year, it is believed. The district to be covered by the committee will be the southern California counties. Crill has been president of the Orange County Production Credit association since it was formed in 1933. He also president of Cal-Juices, Inc., at Anaheim, and of the Garden Grove Mutual Orange association, MOD house at Garden Grove. Moral courage is obeying one's conscience and doing what one believes to be right, in face of hostile majority; and moral cowardice is stifling one's conscience, and doing what is less than right to win other people's favor,—Dr. John Watson. Citrus Industry Mostly Cooperative The citrus industry in California is almost entirely cooperative. Oranges, lemons and grapefruit are grower-owned and grower-controlled from the groves, through the packing houses and sales organizations into the markets. There are approximately 275 modern packing houses in California. Of this total more than 85 per cent are cooperatives operating on the cooperative basis. Concentrate Real Gold orange concentrate is another of Cal-Juices' outstanding products. Pictured above is an artist's drawing of an eight-ounce can which makes three pints of excellent orangeade. Buy Now and Buy in Anaheim! ANAHEIM GAZETTE We of Anaheim, Cal are all Very Proud of our New CAL-JUICES. And are indeed Grateful for an Opp And are indeed Grateful for an Opposition our Most Cordial Greetings and Congratulations FIRST BIRTH To the management, the officials, growers and employees: We thank heartiest cooperation with your every effort to further the best in —THE ORANGE—We are proud of your record of the p results of your future efforts: Fearn Electric Radio Shop 273 East Center Street H. N. White Hardware 142 East Center Street R. Joe Quast, Plumber 246 East Center Street O. K. Cleaners and Tailors 124 East Center Street Nu-Way Shoe Repair, BOB NANNEY, Prop., 242 East Center Street Betzsold Studio 110 East Center Street Fearn Electric Radio Shop 273 East Center Street R. Joe Quast, Plumber 246 East Center Street Nu-Way Shoe Repair, BOB NANNEY, Prop., 242 East Center Street Blue-Bird Drapery & Decorating Shop 216 East Center Street Pete Lehr Service Station 200 North Lemon Street McCoy Drug Company 100 West Center Street Lee Trading Company 714 South Los Angeles Street S. Q. R. STORE 237 East Center Street SAFEWAY STORES 135 South Lemon Street Anaheim Welding Works ALBERT H. STEFFENS, Prop. H. N. White Hardware 142 East Center Street O. K. Cleaners and Tailors 124 East Center Street Betzsold Studio 110 East Center Street MASTERSON'S LADIES' READY-TO-WEAR 180 West Center Street Jackson Drug Company 237 East Center Street Campbell's Cleaners & Tailors 147 South Los Angeles Street Gordon's Harness & Luggage Shop 141 South Los Angeles Street Alpha Beta Stores 510 West Center Street — East Center & Emily Sts. Hoffman's Shoe Rebuilding West Center Street J. C. Penney Company 124 West Center Street of California our Newest Industry ES., INC. an Opportunity to extend an Opportunity to extend and Congratulations on your BIRTHDAY employees: We take pleasure in giving you our ther the best interests of our greatest industry cord of the past and have confidence in the Hardware er Street Cone Bros.; Chevrolet Agency 215 North Los Angeles Street and Tailors er Street Robert H. Boney, Autos 328 West Center Street Studio er Street Superior Radio Service 308 West Center Street Hardware Center Street Cone Bros.; Chevrolet Agency 215 North Los Angeles Street Hand Tailors Center Street Robert H. Boney, Autos 328 West Center Street Studio Center Street Superior Radio Service 308 West Center Street SON'S 180 West Center St. Hilgenfeld's Funeral Home 202 West Broadway Company Center Street Heying's Pharmacy 101 West Center Street Tailors & Tailors Angeles Street Dutch Boy Paint Store 108 East Center Street Luggage Shop Angeles Street Epsteins Apparel Shoppe 110 West Center Street Stores East Center & Emily Sts. E. C. Kendrick, Jeweler 155 West Center Street Rebuilding Center Street Pioneer Food & Beverage 100 East Center Street 315 East Center Street Company Center Street Anaheim Gazette 259 East Center Street Ranges Are Deliciously DIFFERENT