anaheim-gazette 1939-06-15
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Anaheim, Calif., June 15, 1939
Anaheim Man Faces Petty Theft Charge
Thornton Miller of Anaheim, arrested Tuesday evening on a petty theft charge, was granted a continuance of his arraignment until July 13 at 10 o'clock. The complaint against Miller was brought by Artlip Hull.
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Santa Ana Merchants Start Drive to Re-create Midsummer Business
Santa Ana Chamber of Commerce took definite steps today to create a new midsummer mercantile season which is expected to increase southern California business during a three-month period by several million dollars. The new season will open officially on July 7.
The tremendous impetus to retail business is expected to come as a result of other communities in the state following the lead of the Santa Ana merchants, who have decided to take decisive action to save the seasons from complete confusion and perversion.
Through action taken by the retail division of the Santa Ana chamber, a state-wide drive has been launched to return observance of natural seasons of the year to their normal place on the calendar.
This will be accomplished through a campaign designed to rededicate the observance of regularly established seasons, which in recent years have been advanced to a point where in southern California the summer season has just about been crowded out of the picture.
It was pointed out that under present confused conditions, no one knows at what time of the year to purchase the proper types of clothing to be worn in California. It has come to the point where little summer merchandise is sold after the Fourth of July, because of the practice of beginning promotion of winter merchandise at that time. Perversion of the natural seasons so on.
In recent years it has been the custom for many manufacturers and retail firms to begin showing seasonal merchandise far in advance of the natural seasons. Has been even worse in the clothing situation for women. The result to retailers and manufacturers has been poor business during the warmer weather. The result to men and women is that they feel they must wear out-of-season uncomfortable clothing to be stylish.
And so, by popular demand the people, Santa Ana merchant have launched a movement to permit people to be comfortable and stylish at the same time during the warm weather. They hope the movement will spread throughout the state, and perhaps the nation. They believe it will be joyously received by the people. And they know it will help businesses.
CCC Boys Guard Largest Sequoia
"The Grizzly Giant," of Yosemite National park, one of the largest living sequoia trees, estimated to be 3,800 years old, has been given additional protection by the CCC Wawona camp.
The cusands of visitors had trapped down the soil over the Griswold Giant's root system so that
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It was pointed out that under present confused conditions, no one knows at what time of the year to purchase the proper types of clothing to be worn in California. It has come to the point where little summer merchandise is sold after the Fourth of July, because of the practice of beginning promotion of winter merchandise at that time. Perversion of the natural seasons has so affected merchandising and manufacturing that today it is regarded as one of the causes of unemployment and depressed business conditions, merchants said.
First step in the campaign will be to set a definite period for observance of Midsummer Months. This new midsummer season will be observed for three months, beginning July 7, 1939. It will be an annual event.
July, August and September are the three hottest months of the year in southern California. Customers and merchants alike agree that it is foolish and unreasonable to end the summer merchandising season just when summer is really beginning. Men and women alike feel that it is not sensible to begin wearing (or sell-
CCC Boys Guard Largest Sequoia
"The Grizzly Giant," of Yosemite National park, one of the largest living sequoia trees, estimated to be 3,800 years old, has been given additional protection by the CCC Wawona camp.
The cusands of visitors had tripled down the soil over the Grizzly Giant's root system so that the earth had become hard and compact. The sequoia's massive trunk, 30 feet in diameter at the base, had been occasionally marked red by thoughtless souvenir hunters. As early as 1912 efforts had been made to safeguard the Grizzly Giant by building around it high, wire fence with iron posts. In 1918, however, this fence was removed because of its unsightliness, a circle of short posts, bearing a single chain being installed in its place. But the chain was ineffective. In 1931 hundreds of native shrubs were planted around the tree, in the hope of improving the situation. This, too, was not completely successful. The CC boys have installed low guard rails and a heavy planting of native trees and shrubs. Footpath will enable visitors to approach near enough to the tree to see the details of its bark and trunk.
Accident Prevention System is Effective
Laguna Beach reports a new idea for home safety campaign which is stimulating accident prevention in that community. A special trained group known as "home checkers," on invitation from any householder, calls at the home at a specified hour and day to check and eliminate hazards which might cause fatal accidents. Check lists for the purpose are obtained at downtown stores and from school children.
Four contests among elementary and high school students produced drawings, cartoons and photographs and created discussion. The text material dealt with two themes, "What My Family Has Learned about Home Accidents" and "How Can I Prevent Accidents at Home?"
Leadership was provided by D. Alain D. Hansen, president of the Red Cross First Aid club, May Thomas A. Cummings, Mrs. Adeline Williamson, Mrs. Mae Hansen
COURT OF THE CALIFORNIA BUILDING ON TREASURE ISLAND
• The citizens of California are by far the largest exhibitors at the Golden Gate International Exposition. Your participation in this magnificent pageant represents an outlay of more than six million dollars. In the sixteen State and County buildings you will find displayed all the wonders, the resources and the culture of mighty California.
• Beauty and scope caused Governor Culbert L. Olson to say: "California is so vast and so magnificent many of our citizens never realize that all of the world's wonders are within our own borders. Here, within walking distance, we can see and appreciate the full bounty nature gave us. It is truly inspiring."
• Complete to the last detail, your World's Fair is conceded to be the greatest in history. It awaits your approval.
A Year's Tour Of California
In One Trip To The Fair
CALIFORNIA COMMISSION
GOLDEN GATE INTERNATIONAL EXPOSITION
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Summer Business
heavy winter clothing durese hot summer months.
comfortable clothing is far
desirable.
Recent years it has been the
for many manufacturing
tail firms to begin showing
merchandise far in adof the natural seasons. It
even worse in the clothation for women. The reretailers and manufacturbeen poor business during
former weather. The result
and women is that they
must wear out-of-season,
portable clothing to be in
so, by popular demand of
apple, Santa Ana merchants
unched a movement to perple to be comfortable and
at the same time during
arm weather. They hope
movement will spread throughstate, and perhaps the naThey believe it will be joyreceived by the people. And
now it will help business.
Boys Guard
largest Sequoia
Grizzly Giant," of Yosenational park, one of the
living sequoia trees, estito be 3,800 years old, has
given additional protection
CCC Wawona camp.
sands of visitors had tramown the soil over the Griz-
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