anaheim-gazette 1939-03-02

Anaheim, Calif., March 2, 1939 Windbreaks For Orchards Sought County-Wide Program Under Consideration; Meeting Is Held Monday Plans pointing toward a county-wide windbreak planting movement were discussed in Fullerton Monday by a group of 14 packing house managers and Farm Advisor Harold Wahlberg. It was decided to hold another meeting in the near future to which growers will be invited. Protection of all groves in the county is necessary, it was pointed out during the discussions. A few of the groves now have windbreaks, but the total is too small to be of benefit to the industry as a whole. In previous years when oranges were bringing good prices, even wind-scarred fruit was salable, it was said by J. A. Prizer, manager of the Placentia Orange Growers association. There is now, however, little or no market for wind damaged fruit and it therefore behoves growers to protect their groves to prevent oranges from being damaged by wind, he added. Prizer pointed out that at the time the first orange groves were planted in the county most of the growers installed windbreaks. Some 15 or 20 years ago many of these protections were removed on the assumption they were not needed. Experience has proved that windbreaks are necessary for undamaged oranges, he said. Windbreak studies made by his office were outlined by Farm Advisor Wahlberg. It is planned to name a committee of growers to investigate all angles of the county-wide proposition. This group will probably be selected at the next National Citrus Sales Opens Today With Assistance of Food Industry Prompted by growers of citrus fruit in California, Arizona, Texas and Florida, the retail food industry throughout the United States will direct special effort to persuading people to eat more oranges and grapefruit during the 10-day period beginning today. This will be the third national citrus sale in a season when the total harvest of citrus fruit from all domestic producing areas is greater than ever before. With the experience of previous sales concentrations to guide them, some 200,000 food outlets have organized for the March drive. Notwithstanding a 25 per cent loss to California's remaining navel orange crop, due to a three-day windstorm which blew fruit from the trees, that state will contribute a plentiful supply of oranges to the national market, according to the California Fruit Growers Exchange. The exchange, taking its turn at national promotion for the citrus industry, has sent out 20,000 sales manuals to stimulate trade cooperation. This 24-page booklet gives equal emphasis to all three producing areas, illustrating proved selling displays of fruit and merchandising material available free to dealers. To stimulate consumer demand for oranges and grapefruit, leading marketing agencies from all producing states have arranged for concentrated consumer advertising in magazines, newspapers and out-of-home media. Organized groups of distributors and food retailers cooperating with the citrus fruit industry in national sales promotion include Independent Food Distribution council, representing 153,000 grocery stores: National Association of Food Chains, with 26,000 members; Super Market institute, 18 markets; National Restaurant Association, 5800 outlets; National Association of Chain Drug Stores, 4000 stores; National Association of Retail Druggists, 28,000 members; Limited Price Variety Store association, representing 66 stores; and the Institute of Distribution, which includes among 99 members many stores with restaurants or soda fountains. Railroads are featuring citrus fruits on dining car menus hotels are specializing in service of oranges and grapefruit in various forms. Comedy Slated for Pasadena Playhouse A full evening of laughter is assured when "Brother Rat" takes over the Pasadena Community Playhouse stage on Tuesday March 7, for a two weeks showing. Life in a military academy described by two formermates," John Monks, Jr. Fred Finklehoffe, becomes a row of frying pans with an companying row of fire jets which the cadets may hop. scrape in their academy life to another, with a constant from across the footlights as audience reaction to one of funniest shows of any year. Some 15 or 20 years ago many of these protections were removed on the assumption they were not needed. Experience has proved that windbreaks are necessary for undamaged oranges, he said. Windbreak studies made by his office were outlined by Farm Advisor Wahlberg. It is planned to name a committee of growers to investigate all angles of the county-wide proposition. This group will probably be selected at the next meeting. Southwest States Plan Joint Reunion The annual spring picnic reunions of four southwest states, Utah, Nevada, New Mexico and Arizona, will be held all day Saturday, March 11, in Sycamore Grove park, Los Angeles. Each one of the four states will open county registers for enrollment. A program of music and brief addresses will follow the basket picnic dinners. Civil Service Tests Planned at Orange Civil service examinations will be given in Orange next Monday and Tuesday to select men for fire suppression work, according to Louis J. Kroeger, executive office of the state personnel board. Additional information on the examinations may be obtained at the Anaheim chamber of commerce. YOUR HOME AND MINE BY ANNE WILSON The delicious, individual flavor of asparagus, plus its ease of preparation, makes it the darling of the homemaker. It is so succulently good, either plain or "dressed up" PROVE to yourself why Weber's Bread stands apart from all others ON ALL THESE POINTS WEBER'S EXCELS: • FRESHNESS • FLAVOR Extraordinary taste because only the The delicious, individual flavor of asparagus, plus its ease of preparation, makes it the darling of the homemaker. It is so succulently good, either plain or "dressed up" that its reappearance in the markets is a welcome sight. Delicious as asparagus is, it is a delicately flavored vegetable that requires careful cooking to preserve its goodness. Here is where users of electric ranges have an advantage, for the dependable measured heat of electricity enables asparagus to be cooked with very little water, preserving its garden flavor and all its food value. Electric cooking of asparagus requires only about one-half cup water and about twenty minutes. Cut off the tough end of the stalks, wash them well and tie in uniform bundles for individual servings. Place the bundles in an upright position in a deep saucepan. Add water, salt and cover tightly. Cook on high heat until steam appears; finish the cooking on low heat. Remove asparagus to a hot platter and slip each individual serving into a lemon ring from which the pulp has been removed. Serve with a fluffy Hollandaise sauce, or with a rich cream sauce to which mushrooms and hard-cooked eggs have been added. Try this latter combination on crisp waffle squares—and plates will be passing for more! Opens Today Food Industry newspapers and out-of-home organized groups of distributors and retailers cooperating with citrus fruit industry in nasales promotion include the Indent Food Distributors, representing 153,000 grostores: National Association and Chains, with 26,000 retail Super Market institute, 1200 lets; National Restaurant assolon, 5800 outlets; National ation of Chain Drug Stores, stores; National Association Tail Druggists, 28,000 memLimited Price Variety Stores tion, representing 6000 and the Institute of Distriwhich includes among 9000 many stores with rests or soda fountains. roads are featuring citrus on dining car menus and are specializing in service anges and grapefruit in varied FREE DELIVERY—PHONE 4707 or 4209 PIONEER FOOD AND BEVERAGE 315 E. CENTER Anaheim, Calif. 100 E WELCOME SEATTLE RAIM LAUB'S SOLID PACK TOMATOES 2½ can 7¢ MASTERPIECE — No. 2½ can PORK & BEANS 7½¢ PHILLIPS — No. 2 Can STRING BEANS 6½¢ BURBANK HOMINY 2½ can 7½¢ MISSION INN PUMPKIN 2½ can 7½¢ VALLEY BLOOM — No. 2 can KIDNEY BEANS 7¢ MARIPOSA — No. 2 can PEAS & CARROTS 7¢ LENTEN SPECIAL Hunter Salmon 1-lb LONG BEACH TUNA No.½ c DEL MONTE TUNA No.½ c DEL MONTE SALMON 1-lb. DUNBAR SHRIMP 5-oz. COVE OYSTERS 5-oz. FREE DELIVERY—PHONE 4707 or 4209 HOMINY 2½ can 7¢ MISSION INN PUMPKIN 2½ can 7½¢ VALLEY BLOOM — No. 2 can KIDNEY BEANS 7¢ MARIPOSA — No. 2 can PEAS & CARROTS 7¢ FRESH BAKED CRACKERS 1-lb. pkg. 6¢ KING CITY PINK BEANS 3 lbs. 13¢ LONG GRAIN RICE 3 lbs. 13¢ OAK KNOLL — Large No. 2½ can APRICOTS can 9½¢ MARIPOSA — No. 2½ can PEACHES can 9½¢ CALIFORNIA GIRL OLIVES Pt. can 9¢ DEL MONTE — 2½ Can PEACHES can 12½¢ BANNER MILK tall ca FINE GRANULATED SUGAR 10 lb PIONEER SPECIAL COFFEE DEL MONTE CORN No. 2 ca DEL MONTE PEAS No. 2 ca DEL MONTE APRICOTS 2½ c DIPLOMAT EARLY GARDEN PEAS No. 2 can 7½¢ PIONEER BEVERAGES LOOK — NEW LOW PRICES ON FOUR ROSES ½ Pt. 79c Pt. $1.49 Qt. $2.85 OUR GOOD BARREL Stienle Bottle—FULL Qt. $1.59 PIONEER BEVERAGES LOOK — NEW LOW PRICES ON FOUR ROSES 1/2 Pt. 79c Pt. $1.49 Qt. $2.85 OUR GOOD BARREL WINES gal. 79¢ KOOL GIN pint 49¢ CHALLENGE WHISKY pt. 49¢ HEART'S GRAPE BRANDY pt. 59¢ OLYMPIA (Scaled Bottle) WINE 1-5 gal. 23¢ ALL POPULAR Cigarettes 2 - 25¢ Stienie Bottle—FULL QT. Crab Orchard $1.59 ALTA CANS BEER 3 for 25¢ GOOD CALIFORNIA CLARET qt. 17¢ GRACE BROS. ALE full qt. 20¢ ROYAL CREST — 4/5 Pint SLOW GIN 49¢ HIRAM WALKER'S PT. TEN HIGH 97¢ ICE COLD CORONDO BEER 11-oz. 5¢ FREE DELIVERY—PHONE 4707 or 4209 PAGE FIVE FREE DELIVERY—PHONE 4707 or 4209 EER BREAVERAGE STORE 100 E. CENTER OPEN Every Day Until 12 P.M. Saturdays Until 2 A. M. E RAINIERS TO ANAHEIM PURE HONEY 5 lb. can 39¢ LENTEN SPECIALS — Salmon 1-lb. can 9¢ A No.½ can 9¢ A No.½ can 12½¢ MON 1-lb. can 18¢ IMP 5-oz. can 12¢ TERS 5-oz. can 10¢ MONTE RIO— CATSUP lge. bot. 6½¢ PURE CIDER VINEGAR qt. bot 7½¢ GOOD TOMATO SAUCE 2 for 5¢ GREEN GARDEN SALAD DRESSING qt. jar 15¢ FRESH ROASTED SPANISH, Cello Bag PEANUTS 1-lb. 11¢ FRESH SALTED — 12-oz. Bag CASHEWS 23¢ A No. ½ can 12¢ MON 1-lb. can 18¢ IMP 5-oz. can 12¢ TERS 5-oz. can 10¢ GREEN GARDEN SALAD DRESSING qt. jar 15¢ FRESH ROASTED SPANISH, Cello Bag PEANUTS 1-lb. 11¢ FRESH SALTED — 12-oz. Bag CASHEWS 23¢ TARGET CORNED BEEF 12-oz. Can 14½¢ K tall cans 5¼¢ NULATED AR 10 lbs. 49¢ SPECIAL FEE lb. 10¢ TE N No. 2 can 10¢ TE S No. 2 can 11¢ TE ICOTS 2½ can 13¢ SKIPPY — 1-lb. Cans DOG FOOD 3 for 13¢ HOLLY CLEANSER can 3¢ WALDORE TISSUE TISSUE 3 rolls 13¢ 4 SEW BROOMS each 23¢ PAPER NAPKINS 80 count 5¢ DEL MONTE TOMATO SAUCE 3 for 10¢ 7½¢ DELICIA — ALL FLAVORS — Pint 10¢ ICE CREAM Quart 19¢ PIONEER DELICATESSEN 79c $1.49 $2.85 YELLOW AMERICAN 14¢ SKINLESS WHENES lb. 15¢ PIONEER DELICATESSEN FRESH GROUND PEANUT BUTTER lb. 9¢ YELLOW AMERICAN CHEESE lb. 14¢ SKINLESS WIENERS lb. 15¢ BADGER LIMBURGER lb. 21¢ FRESH Liver Sausage lb. 15¢ STEAMING HOT TAMALES ea. 5¢ SLICED Minced Ham lb. 15¢ PICKLED PIGS FEET ea. 5¢ STRICTLY FRESH Large U. S. Extras EGGS doz. 24¢ JACK CHEESE lb. 16¢ DILL PICKLES ea. 1¢ SLICED Boiled Ham lb. 39¢ FRESH BAKED FIG BARS lb. 9¢ WILSON'S BACON ENDS lb. 13½¢ 4209 FREE DELIVERY—PHONE 4707 or 4209