anaheim-gazette 1939-02-16
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California's tourist and vacation trade is second largest among all American states, is annually worth $416,000,000 to its residents and is topped only by the state of New York, a United States travel bureau report to All-Year club President James R. Page revealed this week.
Analyzed by Page, who heads southern California's official tourist promotion organization, the federal survey established three startling facts:
1—New York, not New England, Florida, Michigan or the deep south, is California's strongest competitor for the American traveler's dollar.
2—Americans each year spend more than five billion dollars on
One Large Farm Group Is Needed
Farm Bureau Official Says Organization Required to Aid Industry
Changes in the circumstances of farmers of the nation will not be made to the interest of agriculture until interested groups band together and unite on a program that will join the agricultural groups of the nation, said S. G. Rubinow, member of the state staff of the Farm Bureau, in addressing a group of agricultural leaders of the county assembled at the Farm Bureau offices last week.
Rubinow said that in spite of a program directed towards parity domestic pleasure travel, making vacationing one of America's three largest industries.
3—California receives an annual income from its tourist business of $68.79 for each resident in the state.
New York, as the American metropolis and the world's second largest city, remains the nation's travel mecca. Page declared. New York state annually receives a tourist income of $846,800,000, he said.
Individually, however, Californians receive more from the travel dollar than New Yorkers, he pointed out. As compared to California's per capita tourist income of $68.79, New York's is $65.46, or more than three dollars less.
"The fact that California receives more tourist income than any other state except New York, is a striking proof of southern California's wisdom in developing a year-around tourist trade," Page declared. "Vacation areas with a short tourist season cannot hope to reap the benefits we do."
Florida's three months' winter season annually bring it $93,900,-000 in tourist income, less than one-fourth the California total, the federal survey revealed.
"Seventeen years ago, when the All-Year club was launched, southern California had a two months' season and a total income from vacationers of less than $25,-000,000. Consistent, business-like advertising of our 12-month attractions changed this, a convincing proof of the value of maintaining and continuing a sound tourist-attracting campaign," Page asserted.
Page declared the report giving domestic pleasure travel, making vacationing one of America's three largest industries.
There will be no official Southern California Jaysee basketball championship awarded this year. But in the minds of every follower of junior college cage quintet in the southland, Fullerton's class Hornets are the uncrowned champions.
Coach Art Nunn's machine seized that title Monday night when the Hornets edged out great Pasadena Jaysee squad, 5 to 54, on the losers' court, thus making it two straight wins for Fullerton over the Bulldogs. The Hornets won the first contest, 7 to 55, at Fullerton last month.
Pasadena's none - too - spacious gym was crammed to overflowing by as partisan a crowd as can be imagined to witness as exciting basketball game as the most rabid fan would want. The outcome wasn't decided until the final gun sounded and the biggest lead of the night was seven points.
The lead changed hands eight different times, with the Bulldog getting off to an early lead that they couldn't hold. Fullerton worked to a 19 to 12 margin near the middle of the first half, and later had a 24 to 17 edge, but Pasadena cut it down and went into a 27 to 25 lead near the end of the period. Fullerton pushed in front by 30 to 29 at the intermission.
The second period was little different from the opener. At one time the Hornets enjoyed a 41 to 35 lead, but the Bulldogs went into action for 10 straight points to move ahead. That margin didn't last long, the teams soon tying a 49-each and then Fullerton ran it to 55-49. Far from whipped...
Changes in the circumstances of farmers of the nation will not be made to the interest of agriculture until interested groups band together and unite on a program that will join the agricultural groups of the nation, said S. G. Rubinow, member of the state staff of the Farm Bureau, in addressing a group of agricultural leaders of the county assembled at the Farm Bureau offices last week.
Rubinow said that in spite of a program directed towards parity of prices of agricultural products with the products of labor and industry, the farmers of the nation as a whole may be at a lower ebb financially than they were during the dark days of 1932. He said that there is no relief for agriculture except in one strong forceful group and decried the formation of other smaller groups which is apt to occur especially during periods of low income.
Present conditions are not due, he said, to a lack of intelligence of farmers, for farmers are among the more intelligent groups of the nation, nor to a lack of industry among them, but it is probably more due to the need for joining all farmers into one common program.
Touching on low prices for California crops, including citrus, he stressed that thorough study should be made before any criticisms are offered concerning present costs of transportation, marketing and other practices, but that if study reveals some correction that may be made to the interest of the growers, action should be taken.
The meeting was the final of three evenings of annual officers' training school of the county Farm Bureau, and attracted approximately 60 members who had dinner at the offices and then proceeded with the balance of the program.
R. D. Flaherty, director of organization of the American Farm Bureau federation in the western region, spoke briefly to the group concerning some problems in the west and stressed to the group the necessity of thoroughly organizing committees and departments in order to secure full value of their work.
John Kennedy, Anaheim, instructor of the school, summarized the work done in the three sessions and outlined rules for better meetings and practices for public speakers.
In reviewing the work of the school, Mrs. S. W. Stanley, Tus-
"Seventeen years ago, when the All-Year club was launched, southern California had a two months' season and a total income from vacationers of less than $25,-000,000. Consistent, business-like advertising of our 12-month attractions changed this, a convincing proof of the value of maintaining and continuing a sound tourist-attracting campaign," Page asserted.
Page declared the report, giving a $416,000,000 value to California's travel business, corroborated the soundness of All-Year club expenditure figures. Last year the All-Year club placed expenditures of out-of-state visitors alone at $289,000,000. Government figures, he explained, added to this total vacation expenditures by Californias.
Pointing his statement at the work of organizations like this All-Year club, Nelson Loomis, chief of the United States travel bureau, said in the survey:
"The most important factor in state incomes from tourists is the activity of many states in promoting and publicizing their attractions."
Cleaning Business Sales is Announced
Al Schuette announced this week the sale of the Campbell's dry cleaners to R. Dale Straw of Tustin, who is taking possession of the business immediately. Campbell's dry cleaners, located at 147 S. Los Angeles street, has been operated by Schuette for the past eight years.
Straw, an experienced dry cleaner, will continue the same high type of service the concern has rendered in the past and will in addition establish a pick-up and delivery truck, the new owner said.
Pasadena Playhouse Plans Morley Play
Christopher Morley's best selling novel, "Where the Blue Beigins," comes to the Pasadena Community Playhouse stage February 21 for a two weeks' run in its first American staging.
Eva Fry serves as guest director. The cast includes Herschel Daugherty, Eleanore Wilson, Frank Ferguson, George Baldwin, Frederick Blanchard, Lila Eccles and others.
Wall Paper SALE!
Our purpose for this great reduction is to clean out every pattern left from last year's stock to make room for the in-coming 1939 decorations.
Cost will be disregarded in this great price reduction and it will pay anyone who will have use for paper any time in the coming year to take advantage of this sale.
Lund & Sons Co.
PHONE 3312
1118 Lincoln Ave. Anaheim
PORTOPIX
by
RUSS McCOMB
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YES
The boys at the Pioneer every possible service to AND PAYROLL CHECK SERVICE. WE REMAIN midnight and on Saturday DAY'S AND HOLIDAY YOU CAN HONESTLY SELL PEACHES or — No. 2½ can APRICOTS 9½¢
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PEAS No. 2 can 10¢
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GRAPENUTS pkg. 15¢
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CORN FLAKES 5½¢
BANNER — Tall Can
MILK Each 5½¢
This is The Time to S
BEVERAGE DEPT.
PORT, SHERRY, MUSCATEL, TOKAY
WINE (California) gal. 79¢
Lime Rickey, Ginger Ale, Root Beer Ice Cold
BEVERAGES 22-oz. bot. 5¢
CHALLENGE
WHISKY Full Pint 49¢
LONG BEACH
TUNA
HUNTER ALASKA
SALMON
TARGET — 12-oz. can
CORNED E
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FOR ALL TOMATO
SAUCE
HOLLY
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PORT, SHERRY, MUSCATEL, TOKAY
WINE (California) gal. 79¢
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BEVERAGES 22-oz. bot. 5¢
CHALLENGE
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24 BOTTES
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SALAD
DRESSING
Full Quart Jar
15¢
BEANS No. 2 can 6¢
KING BEACH
UNA No.½ can 9¢
INTER ALASKA
ALMON 1-lb. can 9¢
TARGET — 12-oz. can
ORNED BEEF 14¼¢
BBY'S DEVILED
MEAT No.¼ can 3 for 10¢
FOR ALL TOMATO
SAUCE 2 for 5¢
OLLY
LEANSER can 3¢
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AUNDRY Soap bar 3¢
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TISSUE 3 rolls 13¢
e to Stock-Up
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Large 11-oz. Bottle
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DELICATESSEN DEPT.
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