anaheim-gazette 1938-03-24

ANAHEIM GAZETTE Established 1870 Orange County's Oldest Newspaper HENRY KUCHEL, Editor and Publisher 1887-1935 The Anaheim Gazette has been owned and edited by the same family since 1875. Published every Thursday at 259 East Center Street, Anaheim, Calif. SUBSCRIPTION PER YEAR $2.00 SIX MONTHS $1.00 MRS. HENRY KUCHEL — THEODORE B. KUCHEL Editors and Publishers Entered as second-class matter at the Post Office at Anaheim, California, under the Act of March 8, 1879. A. PIEROTTI Northern Orange County lost one of its best citizens with the passing of Attilio Pierotti last Sunday. Mr. Pierotti, born in Italy, came to America at seventeen years of age. In Anaheim he first worked as a laborer on the main ditch of the Anaheim Water Co. In wages he received 90 cents per day in Water Company script which had to be discounted when cashed. Later Mr. Pierotti became zanjero, superintendent and then a member of the Board of Directors. In those early days the company was financed by putting up its bonds plus the personal notes of the directors and then was forced to pay 10 to 12 per cent interest. Mr. Pierotti went through all of this struggle to make water available which in turn made possible much of our later citrus development. He was among the first of those who went into the orange business, pioneering in both the cultural and the cooperative selling of the crop. By dint of good management and hard application he became one of our most successful and prosperous growers. An ardent American, serving in the National Guard, he was much interested in all political movements. Making several extended trips to Europe and the scenes of his boyhood Mr. Pierotti always returned home proud of the land of his birth but with a deep satisfaction and faith in the United States. His axiom, as told to us many times, was 'What is good for America is good for me; what hurts America, hurts me.' Attilio Pierotti was a good citizen, a good husband and father, a loyal friend. This section will miss him greatly. BULWARKS FOR THE BLIND In these days of easy and generous relief, we are witnessing, strangely enough, the phenomenon of a battalion of the blind—groping in the dark for the right to work! Sightless men and women, eager for self-respecting existence, are turning the light of public attention on State aid, as it applies to them. The present system withholds aid to those who, through whatever patience and toil, somehow have acquired $500 worth of real or personal property. That, it must be admitted, holds forth little incentive toward either initiative or thrift, to the man who must remain hopelessly handicapped, whether times are good or bad. It offers him little encouragement toward building even the most pitifully small bulwark against the indignity of indigence to the end of his days. The blind worker with his skillfully made brooms, or the blind woman carefully threading her raffia baskets and chairs, however, are denied even greatly needed aid, if either has been so economical and thrifty as eventually to own the smallest, meanest house or automobile. The blind beggar, on the hand, rascal though he might be, is encouraged to exchange his tin cup for the certainty of State support. Without question, there are good and sufficient reasons for denial of relief to property owners in most categories. But the plea of the worthy blind—or of any other handicapped human beings who show initiative and hopefulness even in the face of physical incapacity—seems to merit thoughtful regard. OUR MISSOURI SPOKESMAN The protest made to Congress by Senator Clark of Missouri against the Government's neglect of vital Southern California flood control while huge sums are being spent on Tennessee Valley electricity projects "under guise" of flood control comes straight from the shoulder. From a Missouri Senator this protest is free from any accusation of local selfish interest or pork barrel tactics. A respected Democrat and public servant and the son of a famous Democrat, Champ Clark, the Missouri Senator's words should have weight with Congress. The need for control in Southern California, recently pointed out by the Army engineers and now sadly proved true by disaster, is much interested in all political movements. Making several extended trips to Europe and the scenes of his boyhood Mr. Pierotti always returned home proud of the land of his birth but with a deep satisfaction and faith in the United States. His axiom, as told to us many times, was 'What is good for America is good for me; what hurts America, hurts me.' Attilio Pierotti was a good citizen, a good husband and father, a loyal friend. This section will miss him greatly. RED CROSS DOES AND DOESNT In an emergency period that following the flood day which hit parts of Orange it is inevitable that there will criticism of the manner in relief is administered. All of stories and rumors get at Most of them when run to disclose facts which make altogether different. Invest also shows that some of the ble arises out of the friction is generated by the efforts of different organizations, whose cities often overlap and run of each other. When a disaster occurs calls for organized relief effort Red Cross is the first age step in. Through its local ters it does the necessary with such help as is avail until the national organization gets its division executives job. The local chapters are horized to buy supplies and such funds as necessary. The National Red Cross experienced administrators' job as soon as possible. Thing they do is take over work already started. Technical body assumes the tions already contracted makes money immediately able for emergency relief. As soon as the immediate essies are attended to the of rehabilitation is started job sometimes lasts for we even months. The policy Red Cross is to aid people have lost their homes and of livelihood, wholly or in get back on their feet, w it is shown that they can care of themselves. During the emergency when it is a question of lives, providing food and looking after sick and there is no delay and few tions asked. As soon as over a more thorough sys checking is established, the local groups have an im part. In Orange county th Cross headquarters have b up. In each of these an California flood control while huge sums are being spent on Tennessee Valley electricity projects "under guise" of flood control comes straight from the shoulder. From a Missouri Senator this protest is free from any accusation of local selfish interest or pork barrel tactics. A respected Democrat and public servant and the son of a famous Democrat, Champ Clark, the Missouri Senator's words should have weight with Congress. The need for control in Southern California, recently pointed out by the Army engineers and now sadly proved true by disaster, is pressing. The state is fortunate to have found a disinterested spokesman in the Senate.—San Francisco Chronicle. EDITOR, GAZETTE: The recent flood has made it plain that certain bridges across the Santa Ana river present a serious flood hazard. These bridges are of a design that interferes with the free flow of water, and under flood conditions, collect debris and brush forming a dam that forces the stream from its banks. This type of bridge should be eliminated if we are to guard against a repetition of the recent disaster. If you are an owner of property damaged by the recent flood and you wish to protest against this type of bridge construction cut out the following statement, sign your name and address and then mail it to Mrs. W. Everett, care of Farm Bureau, 353 S. Main street, Orange. Petition. To the Board of Supervisors of Orange county; the City Council of Santa Ana; and the State Highway Department. Gentlemen: We, the undersigned owners of property damaged in the 1938 flood, respectfully petition that you require all bridges constructed, or reconstructed, across the Santa Ana river in Orange county to be a type designed so as not to interfere with the free flow of water or increase the flood hazard; and to that end, that you make it mandatory that no such bridge shall be built until its specifications are approved by the Engineers of the Orange County Flood Control district. Name .... Address .... City .... (Signed) MRS. W. EVERETT. A good many married men must wonder why it should take a medical expert to tell when a man is drunk. During the emergency when it is a question of lives, providing food and shelter and looking after sick and there is no delay and few questions asked. As soon as over a more thorough system checking is established, the local groups have an important part. In Orange county three Cross headquarters have been up. In each of these an activator is in charge, and works a committee of local Cross executives. In order to rehabilitate flood sufferers case is considered by its inexperienced guests are made by its inexperienced guests are made by its inexperienced guests are made by its inexperienced guests are made by its inexperienced guests are made by its inexperienced guests are made by its inexperienced guests are made by its inexperienced guests are made by its inexperienced guests are made by its inexperienced guests are made by its inexperienced guests are made by its inexperienced guests are made by its inexperienced guests are made by its inexperienced guests are made by its inexperienced guests are made by its inexperienced guests are made by its inexperienced guests are made by its inexperienced guests are made by its inexperienced guests are made by its inexperienced guests are made by its inexperienced guests are made by its inexperienced guests are made by its inexperienced guests are made by its inexperienced guests are made by its inexperienced guests are made by its inexperienced guests are made by its inexperienced guests are made by its inexperienced guests are made by its inexperienced guests are made by its inexperienced guests are made by its inexperienced guests are made by its inexperienced guests are made by its inexperienced guests are made by its inexperienced guests are made by its inexperienced guests are made by its inexperienced guests are made by its inexperienced guests are made by its inexperienced guests are made by its inexperienced guests are made by its inexperienced guests are made by its inexperienced guests are made by its inexperienced guests are made by its inexperiences The national Red Cross es money necessary, but same time a local appeal fills up. How wide a term appealed to depends on the size of the disaster. In cases of Mississippi floods it is natural. In the present case it is to Southern California. The funds raised this week supplement the national The local funds are used as they will go. The stands ready to supply an essayary additional amounts It is inevitable that if this sort of a job mistakes made. Exact justice can done without too much Furthermore, there will be chiselling which are detected until too late. SPRING IS HERE! POLITICS ORANGE COUNTY WEEKLY WATCHTOWER A Compilation of Observation and Comment by and for the Weekly Newspapers of the County: Huntington Beach News Newport Beach News Westminster Gazette Buena Park News Pacentia Courler A Habra Star Garden Grove News Brea Progress Vorba Linda Star Seal Beach Post Coastline Dispatch DROSS ES AND DOESN'T This seems to be true of the present circumstance. But the real spirit of the Red Cross, and the organizations which come forward spirit of helpfulness, and it is so liberally to aid it, is a mighty booked by experience and officio. The FARMERS CORP by RALPH H. TAYLOR Executive Secretary Agricultural Council of California California farm cooperatives, with their 70,000 farmer-members, doing an annual business of approximately $150,000,000 and selling their products in virtually every country on the face of the globe, have many splendid accomplishments to their credit. But perhaps their most striking accomplishment—at least in its impact on world markets—is the fact that the co-ops have demonstrated to American agriculture that advertising is as much a part of the farmer's business as planting and harvesting. The poet's man with the hoe, in up-to-date portrait, is "the man with the ad"! And to that transformation, many thousands of California farmers owe the fact that they are still doing business, despite depressions and floods, surpluses and freezes and all the other vicissitudes which are the saturations which are the ers. California agricultural month, has particular celebrate its advent in advertising, for it years ago—on March be exact—that the first of a California farm peared in a newspaper per selected for the in the Des Moines Register Trail-blazing co-op with California Fruit Growers now the world's largest marketing organization. That year, when fad advertising was still on novelty, or at most doubtful experiment, the campaign was restated state of Iowa, as a test results of the test were and the California orange its way to fame. At the season, Iowa sales creased 50 per cent, with the rest of the country 17 per cent! In the 30 years since experiment, the Californi Growers Exchange has $25,000,000 in advert cost to the grower of 1 percent of the delivered fruit. And in the same ranges have become a daily menu in millions can homes, with total increasing more than 1908, the average 31 oranges a year the average 'American orange juice starter his salads and desserts 79 oranges. CROSS RES AND DOESN'T An emergency period like this following the flood disaster which hit parts of Orange county is inevitable that there will be recidivism of the manner in which itself is administered. All sorts of stories and rumors get around. Most of them when run to earth close facts which make it look together different. Investigation shows that some of the troubles out of the friction which generated by the efforts of different organizations, whose activities often overlap and run afoul each other. When a disaster occurs which is for organized relief effort the Red Cross is the first agency to do in. Through its local chapters it does the necessary things such help as is available for the national organization can its division executives on the. The local chapters are authorized to buy supplies and spend their funds as necessary. The National Red Cross puts experienced administrators on the as soon as possible. The first thing they do is take over the work already started. The national body assumes the obligations already contracted, and makes money immediately available for emergency relief. As soon as the immediate necessities are attended to the work rehabilitation is started. This is sometimes lasts for weeks, or even months. The policy of the Red Cross is to aid people who have lost their homes and means livelihood, wholly or in part to back on their feet, wherever is shown that they cannot take care of themselves. During the emergency period, when it is a question of saving lives, providing food and shelter, and looking after sick and injured there is no delay and few questions asked. As soon as this is over a more thorough system of checking is established. In this local groups have an important role. In Orange county three Red Cross headquarters have been set up. In each of these an adminis- This seems to be true of the present circumstance. But the real spirit of the Red Cross, and the organizations which come forward spirit of helpfulness, and it is so liberally to aid it, is a mighty backed by experience and efficiency to a most remarkable degree. FARM DEBT GROUP AIDS DISASTER LOAN The federal government has for a long time had a set-up known as the Disaster Loan corporation. It has functioned in numerous cases where floods, tornadoes, or other acts of nature have conspired to destroy property. An emergency office of this agency was set up in Orange county to deal with the situation here. The function is to make loans to people who have suffered property damage, but who cannot get loans from other sources. There also has been for several years a set-up known as the Farm Debt Adjustment board. A voluntary committee has acted in each county as an investigating and advisory board. In Orange county O. T. Stephens of La Habra has been named chairman. In the present emergency these agencies have been brought together to a certain extent. The Debt Adjustment committee is acting as an advisory body to the Disaster Loan. It is now holding weekly meetings with I. J. Dwyer. Its function, however, is solely to consider cases in which damage has been done to farm property, either buildings, trees, crops or the land itself. It has nothing to do with adjustments in towns or cities. The Disaster Loan corporation is a subsidiary and auxiliary agency of the Reconstruction Finance corporation. The Farm Debt Adjustment group now becomes an auxiliary of the Disaster Loan in an advisory capacity only, but with such standing that its recommendations go a long way. At the meeting on Wednesday evening of this week a representative committee as members of the Disaster Loan board. It will be seen from the above that such is not the cast. DIFFERENCES IN FEE CASE The board of supervisors have ordered court action to be brought against the county officials who did not turn in their fees under the new fee and salary ordinance. Peculiarly enough, they have instructed the district attorney to prosecute the case, although he himself held that certain features of the ordinance were illegal. There is some difference of opinion as to how to proceed with the case. The D. A. wants to bring suit against one of the officials, and rest the case solely on one point—the legality of that part of the ordinance which returns part of these fees to the officers collecting them, up to a certain maximum. The D. A. holds that this amounts to increasing the officers' salaries. He would have the court settle this point. Another opinion is that the case should be put into the form of a mandamus action against the auditor. If he should withhold the salary of a county official on the ground that the official had not complied with the ordinance, such an action would be the logical procedure. One trouble is that the facts about official fees vary with different officials. Some are complicated by state law. The county treasurer's fees come as the result of his work as a state collector of inheritance taxes, with which the county has nothing to do. Part of the sheriff's fees consist of his profit on the feeding of prisoners, and there is a question as to whether they are fees at all. Altogether, it appears that the whole matter will produce a rather complicated legal tangle before it finally is resolved and settled. NOTES Next Monday is the day set for the trial of Supervisor N. E. West on charges brought in an accusation by the grand jury. The affair is expected to be quite an occasion, with seats in the court room in high demand. Some surprises are likely to be sprung... During the emergency period, when it is a question of saving lives, providing food and shelter, and looking after sick and injured there is no delay and few questions asked. As soon as this is over a more thorough system of checking is established. In this local groups have an important role. In Orange county three Red Cross headquarters have been set up. In each of these an administrator is in charge, and with him works a committee of local Red Cross executives. In undertaking rehabilitation flood sufferers each case is considered by itself. Requests are made by the individual sufferers, and each is checked as actual needs. The local committee has the final ok on all these cases, and can increase or decrease the amount of aid allowed, according to its own judgment. The national Red Cross advances money necessary, but at the same time a local appeal for funds made. How wide a territory is appealed to depends on the extent of the disaster. In cases like the Mississippi floods it is nationwide. In the present case it is confined to Southern California. The funds raised this way go to supplement the national funds. The local funds are used as far as they will go. The national funds ready to supply any necessary additional amounts. It is inevitable that in doing this sort of a job mistakes will be made. Exact justice cannot be done without too much delay. Furthermore, there will be cases of chiselling which are not detected until too late. Los Angeles 555 rooms with bath • Directly opposite the downtown Los Angeles. • Easy chairs, sleep-in-spring beds, large rooms with luxurious fittings. • Unsurpassed service and luxury are yours at amazingly low cost. Whether it's business or pleasure that brings you to Los Angeles... your stay will be much more enjoyable if you choose Hotel Clark. A Luxurious Room with Bath from $250 Single HOTEL CLARK 426 SOUTH HILL STREET MERS CORNER ALPHET TAYLOR Secretary Agricultural of California situdes which are the lot of farmers. California agriculture, this month, has particular cause to celebrate its advent into the field of advertising, for it was just 30 years ago—on March 2, 1908, to be exact—that the first page ad of a California farm co-op appeared in a newspaper. The paper selected for the initial ad was the Des Moines Register and the Trail-blazing co-op was the California Fruit Growers Exchange, now the world's largest agricultural marketing organization. That year, when farm product advertising was still considered a novelty, or at most a somewhat doubtful experiment, the advertising campaign was restricted to the state of Iowa, as a test. The results of the test were spectacular and the California orange was on its way to fame. At the end of the season, Iowa sales had increased 50 per cent, while sales in the rest of the country had jumped 17 per cent! In the 30 years since the Iowa experiment, the California Fruit Growers Exchange has invested $25,000,000 in advertising—at a cost to the grower of only 1.12 per cent of the delivered value of the fruit. And in the same period, oranges have become a part of the daily menu in millions of American homes, with total production increasing more than 150 per cent. In 1908, the average American ate 31 oranges a year. In 1938, the average 'American' with his orange juice starter at breakfast, his salads and desserts will require 79 oranges. And through other state, despite the fact that its markets are far-distant and that its leading crops were once considered "luxuries." Advertising, alone, could not, of course, maintain California's leadership in world markets. Rigid standards—guaranteeing the buyer choice commodities; expert merchandising; efficient, low-cost production; California soil and California climate are all factors cultural supremacy. Identity of Victim of Flood is Sought County officials are attempting to identify the body of a man which washed ashore in Sunset Beach late last week. It is believed he was a victim of flood waters which swept over the Long Beach area. Pin-Money ELECTRIC RANGE EVENT And an Amazing SPECIAL OFFER (For a limited time only) Guaranteed Retail Value of this Wear-Ever 4-piece Set $14.25 Get Your Electric Range Now ...TRADE YOUR OLD STOVE FOR THIS SENSATIONAL 4-PIECE $25,000,000 in advertising—at a cost to the grower of only 1.12 per cent of the delivered value of the fruit. And in the same period, oranges have become a part of the daily menu in millions of American homes, with total production increasing more than 150 per cent. In 1908, the average American ate 31 oranges a year. In 1938, the average American—with his orange juice starter at breakfast, his salads and deserts—will require 79 oranges. And throughout the worst years of the depression, the demand for oranges and lemons increased, despite the buying public's greatly decreased purchasing power. Some 40 California farm cooperatives, representing every branch of the farming industry, will advertise the fame of California's quality products this year throughout the United States and foreign markets. The farmer will be bidding for business in thousands of newspapers — with color displays, in rotogravure sections, in nearly every language spoken by the world's housewives. And as a result, California will undoubtedly hold fast to its position as No. 1 farm state in the United States, with more farm income than any Get Your Electric Range Now ...TRADE YOUR OLD STOVE FOR THIS SENSATIONAL 4-PIECE "WEAR-EVER" UTENSIL SET Clean, cool, fast, economical, and dependable—that's electrical cooking! Now for just a few pennies a day—the lowest terms ever offered—you can have all the convenience and pleasure of a new electric range. And, in exchange for your old stove—AT NO EXTRA COST—a 4-piece set of the marvelous "Wear Ever" utensils—designed especially for electrical cooking. You won't be able to resist this combination offer—it's a REAL bargain! NOW ON DISPLAY AT YOUR EDISON OFFICE OR YOUR DEALER Citrus Growers Must Have All the Facts They are always available to Exchange members WHEN crops are big, small things can make the difference between ending the season in the black or in the white has a complete daily report of all Exchange sales. He is urged to attend the weekly, They are always available to Exchange members WHEN crops are big, small things can make the difference between ending the season in the black or in the red. Good grove management consists not only in quality and quantity production, but also in selection of the marketing agency that can sell the fruit for the greatest return. Comparison of results—the best yardstick so long as it is based on facts—has convinced most growers that the Exchange is the best marketing organization. The Exchange member has access to all the facts and figures. Pool statements give him a complete picture of his returns. At his local association he has a complete daily report of all Exchange sales. He is urged to attend the weekly, open meetings of the Exchange directors in Los Angeles. Here, representatives of the local districts act on matters of policy and industry welfare. Each November, he receives a published report of the Exchange's whole activity for the year. Avoiding generalities, it deals in figures: dollars and cents, exact cost, number of cars, market influences. Having the facts, the Exchange member manages his grove with confidence. He knows that large-scale cooperation brings the best return. CALIFORNIA FRUIT GROWERS EXCHANGE A non-profit cooperative organization of over 14,000 California and Arizona citrus growers, marketers of the world's most famous brand of fresh fruits: Sunkist ORANGES • LEMONS • GRAPEFRUIT •