anaheim-gazette 1938-02-03
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Anaheim, Calif., Feb. 3, 1938
The MARCH OF TIME
Prepared by the Editors of TIME The Weekly Newsmagazine
TVA CLEAR—
WASHINGTON — Into Chattanooga's crowded U. S. district courtroom last week strode the black-robed members of the first of the new three-judge federal tribunals authorized under the Federal Court Reform act of 1937 to hear cases involving the constitutionality of an act of congress. Since November 15 they have been hearing the plea of 18 southern utility companies that the Tennessee Valley authority be enjoined from the sale of electric power and that TVA act be declared unconstitutional.
Immediate aim of the suit, which Commonwealth & Southern's Wendell P. Willkie and his associates had planned as a last stand in the three-year-old legal fight against TVA, was to stop the sale of electricity gathered by the three TVA dams already built; to restrict development of four dams now under construction and a fifth authorized but not yet begun; to prevent TVA from getting congressional funds for four more dams. TVA attorneys maintained that the dams were designed primarily for flood-control, improvement of navigation, and national defense. The company attorneys maintained that they were designed primarily to generate and sell electric power and to drive their private competitors out of the utility business.
Surgeon General Parran prepared a preliminary report on the nation's health, last week sent it to state and local health officers for their information and guidance. Presuming that the 130,000,000 U. S. inhabitants went through just what the 2,660,000 did, Dr. Parran reported:
Every day one out of 20 people is too sick to go to school or work, or attend his customary activities.
Every man, woman and child (on the average) in the nation suffers ten days of incapacity annually.
The average youngster is sick in bed seven days of the year, the average oldster 35 days.
Two million five hundred thousand people (42 per cent of the 6,000,000 sick every day) suffer from chronic diseases—heart disease, hardening of the arteries, rheumatism, nervous diseases.
Sixty-five thousand people are totally deaf; 75,000 more are deaf and dumb; 200,000 lack a hand, arm, foot or leg; 300,000 have permanent spinal injuries; 500,000 are blind; 1,000,000 more are permanent cripples.
Relief and low-income families are sick longer and more often than better-financed families; but they call doctors less often.
Concluded Dr. Parran: "It is apparent that inadequate diet, poor housing, the hazards of occupation, and the instability of the labor required seven years to complete, and during which 100 different routes were laid out and subjected to engineering investigation between the Colorado River and the
now under construction and a fifth authorized but not yet begun; to prevent TVA from getting congressional funds for four more dams. TVA attorneys maintained that the dams were designed primarily for flood-control, improvement of navigation, and national defense. The company attorneys maintained that they were designed primarily to generate and sell electric power and to drive their private competitors out of the utility business.
As expected, the court accepted the wording of the TVA act and the testimony of TVA experts as proof that the TVA is an all-around waterway development project. The judges then inspected TVA's record as a utility business. Since 1934 it has made a total income of $2,087,497 by selling power to 17 municipalities and 15 co-operatives in four states—Alabama, Tennessee, Mississippi and Georgia. Many localities have been helped to buy or build their own distributing systems by PWA loans-and-grants of which up to 45 per cent may be outright gifts. This month when the supreme court uphold the legality of such PWA assistance, the way was cleared for releasing $146,917,803 in approved grants which had been held up for three years, and a good share of the money went to localities in the TVA area.
On one vital point court and companies were in agreement; both found that TVA could sell power cheaper than the private utility companies and fully intended to do so. But, though "the record presents evidence of substantial future damage to these complainants," the court found that such damage constituted no legal injury. This decision, barring a reversal by an increasingly new dealish supreme court, swept away the legal obstacles to a full-fledged public utility program.
CLERICAL IMAGINATION—WASHINGTON—Revealed during a senate public lands committee hearing last week was the strange tale of Reno Sittely, $2,300—a year chief voucher clerk in the national park service of the interior department, who in 1934 created in his own imagination a whole CCC camp in Virginia's Shenandoah National park.
The government had never dreamed of Stitely's camp but he gave: it an imaginary supervisor and eight imaginary foremen.
BIRTHDAY BENEFIT—WASHINGTON — The first Roosevelt Birthday balls in 1934 netted $1,003,000, the next $803,-000, the last two together only $353,000. Of this $2,159,000 total, $809,000 remained in the home towns of the dancers for local institutions, $241,000 went to various medical schools for research. The remainder went to the Georgia Warm Springs Foundation, a private organization which operates a spa in the central Georgia mountains where the president occasionally went to swim after becoming paralyzed by poliomyelitis. After paying off mortgages and putting up new buildings, Georgia Warm Springs had accommodations for about 300 infantile-paralytics at $21 per week, and some 75 charity cases.
Since Georgia Warm Springs is now self-sustaining and public interest has waned, it was decided that the $3,000,000 revenue expected from this year's birthday celebration should go to financing a National Foundation for Infantile Paralysis devoted to research.
As Franklin D. Roosevelt last week prepared to enroll with U.S. Surgeon General Thomas Parran as Founder No. 1 of this Infantile Paralysis Foundation (enlistment fee: $1), he discovered he had no money, was obliged to borrow from Press Secretary Stephen Early.
When U.S. church organizations were asked to support and promote their local President's Birthday' balls, the Louisville, Ky., Council of Churches declined. Its reason: "We don't approve of dancing."
FOR RICHER, FOR POORER—ROME—In the days when Benito Mussolini was a rabid, stump-speaking young socialist, he used to demand free lunches for Italian citizens.
While this great pioneering job was going on in the field, a new type of pioneering was being undertaken in 13 city councils in Southern California, and in the State Legislature. Soon after the City of Los Angeles announced its field work in 1923, twelve other nearby cities—each faced with the same alarming depletion of local water supplies— sought to unite with Los Angeles to fight their common battle in a common effort. There cities varied greatly in their histories and future aspirations. Essentially residential cities like Pasadena, San Marino, and Beverly Hills, combined with rapidly growing commercial and industrial communities such as Long Beach, Glendale, and Torrance. Along with these were three cities whose primary income was from the citrus industry—the cities of Anaheim, Santa Ana, and Fullerton, all located in Orange County. The famous old beach city of Santa Monica, with its palm-lined streets and its giant aircraft factory, joined hands with the fast growing communities of Burbank and Compton—all seeking a method of guaranteeing their water supply, and thus insuring the maintenance of their present development and the security for future expansion.
The problem facing these thirteen cities was the formation of a governmental body which would allow them to pool their energies and financial resources, and at the same time retain their status as inde-
and elegance are educational necessities for feminine youth. The mere beautiful German girls become, the prouder and more self-confident they will be.
IMMORTALS—COOPERSTOWN, New York — In sleepy little Cooperstown, 99 years ago, Civil War General Abner Doubleday invented baseball; but not until 1907, 14 years after his death, did a research committee definitely establish Cooperstown as baseball's birthplace.
Civic-proud Cooperstownians bought the original baseball field,
now under construction and a fifth authorized but not yet begun; to prevent TVA from getting congressional funds for four more dams. TVA attorneys maintained that they were designed primarily to generate and sell electric power and to drive their private competitors out of the utility business.
As expected, the court accepted the wording of the TVA act and the testimony of TVA experts as proof that the TVA is an all-around waterway development project. The judges then inspected TVA's record as a utility business. Since 1934 it has made a total income of $2,087,497 by selling power to 17 municipalities and 15 co-operatives in four states—Alabama, Tennessee, Mississippi and Georgia. Many localities have been helped to buy or build their own distributing systems by PWA loans-and-grants of which up to 45 per cent may be outright gifts. This month when the supreme court uphold the legality of such PWA assistance, the way was cleared for releasing $146,917;803 in approved grants which had been held up for three years, and a good share of the money went to localities in the TVA area.
On one vital point court and companies were in agreement; both found that TVA could sell power cheaper than the private utility companies and fully intended to do so. But though "the record presents evidence of substantial future damage to these complainants," the court found that such damage constituted no legal injury. This decision, barring a reversal by an increasingly new dealish supreme court, swept away the legal obstacles to a full-fledged public utility program.
CLERICAL IMAGINATION—WASHINGTON—Revealed during a senate public lands committee hearing last week was the strange tale of Reno Sittely, $2,300—a-year chief voucher clerk in the national park service of the interior department, who in 1934 created in his own imagination a whole CCC camp in Virginia's Shenandoah National park.
The government had never dreamed of Stitely's camp but he gave: it an imaginary supervisor and eight imaginary foremen.
Now under construction and a fifth authorized but not yet begun; to prevent TVA from getting congressional funds for four more dams. TVA attorneys maintained that they were designed primarily to generate and sell electric power and to drive their private competitors out of the utility business.
As expected, the court accepted the wording of the TVA act and the testimony of TVA experts as proof that the TVA is an all-around waterway development project. The judges then inspected TVA's record as a utility business. Since 1934 it has made a total income of $2,087,497 by selling power to 17 municipalities and 15 co-operatives in four states—Alabama, Tennessee, Mississippi and Georgia. Many localities have been helped to buy or build their own distributing systems by PWA loans-and-grants of which up to 45 per cent may be outright gifts. This month when the supreme court uphold the legality of such PWA assistance, the way was cleared for releasing $146,917;803 in approved grants which had been held up for three years, and a good share of the money went to localities in the TVA area.
On one vital point court and companies were in agreement; both found that TVA could sell power cheaper than the private utility companies and fully intended to do so. But though "the record presents evidence of substantial future damage to these complainants," the court found that such damage constituted no legal injury. This decision, barring a reversal by an increasingly new dealish supreme court, swept away the legal obstacles to a full-fledged public utility program.
CLERICAL IMAGINATION—WASHINGTON—Revealed during a senate public lands committee hearing last week was the strange tale of Reno Sittely, $2,300—a-year chief voucher clerk in the national park service of the interior department, who in 1934 created in his own imagination a whole CCC camp in Virginia's Shenandoah National park.
The government had never dreamed of Stitely's camp but he gave: it an imaginary supervisor and eight imaginary foremen.
Now under construction and a fifth authorized but not yet begun; to prevent TVA from getting congressional funds for four more dams. TVA attorneys maintained that they were designed primarily to generate and sell electric power and to drive their private competitors out of the utility business.
As expected, the court accepted the wording of the TVA act and the testimony of TVA experts as proof that the TVA is an all-round waterway development project. The judges then inspectes TVA's record as a utility business. Since 1934 it has made a total income of $2,087,497 by selling power to 17 municipalities and 15 co-operatives in four states—Alabama, Tennessee, Mississippi and Georgia. Many localities have been helped to buy or build their own distributing systems by PWA loans-and-grants of which up to 45 per cent may be outright gifts. This month when the supreme court uphold the legality of such PWA assistance, the way was cleared for releasing $146,917;803 in approved grants which had been held up for three years, and a good share of the money went to localities in the TVA area.
On one vital point court and companies were in agreement; both found that TVA could sell power cheaper than the private utility companies and fully intended to do so. But though "the record presents evidence of substantial future damage to these complainants," the court found that such damage constituted no legal injury. This decision, barring a reversal by an increasingly new dealish supreme court, swept away the legal obstacles to a full-fledged public utility program.
CLERICAL IMAGINATION—WASHINGTON—Revealed during a senate public lands committee hearing last week was the strange tale of Reno Sittely, $2,300—a-year chief voucher clerk in the national park service of the interior department, who in 1934 created in his own imagination a whole CCC camp in Virginia's Shenandoah National park.
The government had never dreamed of Stitely's camp but he gave: it an imaginary supervisor and eight imaginary foremen.
Now under construction and a fifth authorized but not yet begun; to prevent TVA from getting congressional funds for four more dams. TVA attorneys maintained that they were designed primarily to generate and sell electric power and to drive their private competitors out of the utility business.
As expected, the court accepted the wording of the TVA act and the testimony of TVA experts as proof that the TVA is an all-round waterway development project. The judges then inspectes TVA's record as a utility business. Since 1934 it has made a total income of $2,087,497 by selling power to 17 municipalities and 15 co-operatives in four states—Alabama, Tennessee, Mississippi and Georgia. Many localities have been helped to buy or build their own distributing systems by PWA loans-and-grants of which up to 45 per cent may be outright gifts. This month when the supreme court uphold the legality of such PWA assistance, the way was cleared for releasing $146,917;803 in approved grants which had been held up for three years, and a good share of the money went to localities in the TVA area.
On one vital point court and companies were in agreement; both found that TVA could sell power cheaper than the private utility companies and fully intended to do so. But though "the record presents evidence of substantial future damage to these complainants," the court found that such damage constituted no legal injury. This decision, barring a reversal by an increasingly new dealish supreme court, swept away the legal obstacles to a full-fledged public utility program.
CLERICAL IMAGINATION—WASHINGTON—Revealed during a senate public lands committee hearing last week was the strange tale of Reno Sittely, $2,300—a-year chief voucher clerk in the national park service of the interior department, who in 1934 created in his own imagination a whole CCC camp in Virginia's Shenandoah National park.
The government had never dreamed of Stitely's camp but he gave: it an imaginary supervisor and eight imaginary foremen.
Now under construction and a fifth authorized but not yet begun; to prevent TVA from getting congressional funds for four more dams. TVA attorneys maintained that they were designed primarily to generate and sell electric power and to drive their private competitors out of the utility business.
As expected, the court accepted the wording of the TVA act and the testimony of TVA experts as proof that the TVA is an all-round waterway development project. The judges then inspectes TVA's record as a utility business. Since 1934 it has made a total income of $2,087,497 by selling power to 17 municipalities and 15 co-operatives in four states—Alabama, Tennessee, Mississippi and Georgia. Many localities have been helped to buy or build their own distributing systems by PWA loans-and-grants of which up to 45 per cent may be outright gifts. This month when the supreme court uphold the legality of such PWA assistance, the way was cleared for releasing $146,917;803 in approved grants which had been held up for three years,and a good share of the money went to localities in the TVA area.
On one vital point court and companies were in agreement; both found that TVA could sell power cheaper than the private utility companies和fully intendedto do so.But though "the record presents evidenceof substantial future damageto these complainants,"the court found that such damage constitutedno legal injury.The decisionbarringa reversalbyan increasinglynewdealtishsupremecourt,sweptawaythelegalobstaclestoafullfledgedpublicutilityprogram.
CLERICAL IMAGINATION—WASHINGTON—Revealed during a senate public lands committee hearing last week wasthe strange taleofRenoSittely,$2,300—a-year chief voucher clerkinthenationalparkserviceoftheinteriordepartmentwhoin1934createdinhisownimaginationawholeCCCcampinVirginia'sShenandoahNationalpark.
The government had never dreamed of Stitely's camp but he gave: it an imaginary supervisor and eight imaginary foremen.
Now under construction and a fifth authorized but not yet begun;to preventTVAfromgettingcongressionalfundsforthreemoredams.TVAAuthoringsbemainauthorizedbutnotyetbeginedinatlanticcalifornia,andintheStateLegislature.SoonaftertheCityofLosAngelesannounceditsfieldworkin1923,twelveothernearlycityseeksafoundingcommercialandindustrialcommunitiessuchasLongBeach,Glendale,andTorrance.Alongwiththesewerethreecityseeksafoundingcommunitieswhoseprimaryincomewasfromthecitrusindustry-thecityseeksafoundingguaranteeingthewatersupply,andthusinsuringthemaintenanceofthepresentdevelopmentandthesecurityforfutureexpansion.Theproblemfacingthesethirteencitieswastheformationofagovernmentalbodywhichwouldallowthemtopooltheirenergiesandfinancialresources,andatthesametimeretainthestatusasindeandeleganceareeducationalnecessitiesforgiveninlineyouth.ThemereautifulGermangirlsbecome,theprouderandmoreself-confidenttheywillbe."
IMMORTALS—COOPERSTOWN,新 York——InsleepylittleCooperstown,99yearsago,CivilWarGeneralAbnerDoubledayinventedbaseball;butnotuntil1907,14yearsafterhisdeath,didaresearchcommittee definitivelyestablishCooperstownasbaseball'sbirthplace.Civic-proudCooperstowniansboughttheoriginalbaseballfield,
ClermoralImagination—WASHINGTON—Revealed during a senate public lands committee hearing last week wasthe strange taleofRenoSittely,$2,300—a-year chief voucher clerkinthenationalparkserviceoftheinteriordepartmentwhoin1934createdinhisownimaginationawholeCCCcampinVirginia'sShenandoahNationalpark.
The government had never dreamed of Stitely's camp but he gave: it an imaginary supervisor and eight imaginary foremen.
Now under construction and a fifth authorized but not yet begun;to preventTVAfromgettingcongressionalfundsforthreemoredamps.TVAAuthoringsbemainauthorizedbutnotyetbeginedinatlanticcalifornia,andintheStateLegislature.SoonaftertheCityofLosAngelesannounceditsfieldworkin1923,twelveothernearlycityseeksafoundingcommunicationswhoseprimaryincomewasfromthecitrusindustry-thecityseeksafoundingguaranteeingthewatersupply,andthusinsuringthemaintenanceofthepresentdevelopmentandthesecurityforfutureexpansion.Theproblemfacingthesethirteencitieswastheformationofagovernmentalbodywhichwouldallowthemtopooltheirenergiesandfinancialresources,andatthesametimeretainthestatusasindeandeleganceareeducationalnecessitiesforgiveninlineyouth.ThemereautifulGermangirlsbecome,theprouderandmoreself-confidenttheywillbe."
WASHINGTON—Revealed a committee hearing last week was the strange tale of Reno Stitely, $2,300-a-year chief voucher clerk in the national park service of the interior department, who in 1934 created in his own imagination a whole CCC camp in Virginia's Shenandoah National park.
The government had never dreamed of Stitely's camp but he gave it an imaginary supervisor and eight imaginary foremen. Then he made out payroll vouchers and sent them to the war department, which pays all national park service employees who do conservation work. Unfortunately, he could not make up imaginary CCC boys because they are not paid through the park service. For three-and-a-half years Clerk Stitely led a more abundant life, collected 1,116 checks totaling $84,000. Once, in a burst of generosity, he gave two of his imaginary foremen raises. Now and then he put one of them on the sick list.
The reason the imaginary employees were not discovered sooner, according to interior department investigators, was that the park service, short of real employees, was several months behind in its books. But the dream camp was finally found when Reno Stitely, grown devil-may-care, put his imaginary men on actual rolls paid by the interior department. The federal district court in the District of Columbia, making no allowances for the liveliness of Reno Stitely's imagination, has imposed on him a $36,000 fine and a jail sentence of six to 12 years.
SICKNESS SURVEY—
WASHINGTON—Recently accumulated for U. S. Surgeon General Thomas Parran by inquiring WPA workers were the health and economic records of 2,660,000 people living in every part of the U. S., in every type of community, in every economic level of society and every age group. From these
When U. S. church organizations were asked to support and promote their local President's Birthday balls, the Louisville, Ky., Council of Churches declined. Its reason: "We don't approve of dancing."
FOR RICHER, FOR POORER—ROME—In the days when Benito Mussolini was a rabid, stump-speaking young socialist, he used to demand free lunches for Italian school children at the expense of the state. Last week by fascist decree school lunches were made compulsory throughout Italy, but not at the expense of the state. Rich moppets will be charged enough to pay for their lunches and those of poor moppets as well. Rich or poor, every Italian school child will be required, before eating school lunch to say this grace: "O Duce, I thank you for what you give me to make me grow healthy and strong! O Lord God, protect II Duce, so that he may be long preserved to fascist Italy!"
PROUDER BEAUTIES—BERLIN—In nazi ideology the paternal state watches over the acts, minds, morals and even the manners of its children. So last week self-confident young Baldur von Schirach—who although only 30 is generally rated high in the nazi party as head of the Hitler Youth organization — decided something should be done to make Germany's marriageable daughters more attractive, decreed beauty culture.
Henceforth, all German girls between 18 and 21 must be members of a league whose name is "Work, Beauty & Faith", whose object is the beautification of women by such proper Aryan measures as physical culture and rhythmic dancing—but not by the use of lipsticks and other cosmetics which are vicious foreign importations.
Said Leader von Schirach: "At this period, the care of the body self-consistent they will be.
IMMORTALS—COOPERSTOWN, New York — In sleepy little Cooperstown, 99 years ago, Civil War General Abner Doubleday invented baseball; but not until 1007, 14 years after his death, did a research committee definitely establish Cooperstown as baseball's birthplace.
Civic-proud Cooperstownians bought the original baseball field, spent $25,000 to transform it into a modern ball park and public playground, named it Doubleday field. Three years ago, in anticipation of the 100th birthday of the game, baseball bigwigs and benefactors joined hands to make Cooperstown a bigger, better shrine. To preserve its treasures, baseball sentimentalists decided to build an imposing three-story colonial brick museum. To immoralize its heros, baseball administrators voted to establish therein a baseball hall of fame—to take the form of bronze plaques placed around the first floor exhibition hall.
Last week the Baseball Writers association of America, in its third annual election, chose Grover Cleveland Alexander to join the 13 immortals already selected: Ty Cobb, Babe Ruth, Christy Mathewson, Honus Wagner, Walter Johnson, Napoleon Lajoie, Tris Speaker, Cy Young, Connie Mack, Ban Johnson, John J. McGraw, Morgan Bulkeley, George Wright.
REVERSE ENGLISH—LONDON—Soecer is somewhat to England what baseball is to the U. S—the most popular professional sport. While 23-year-old Joe Di Maggio last week demanded more than the $25,000 offered him to play baseball for less than six months this year, British soccer players were engaged in a British version of the American holdout. With businesslike dignity they demanded that their minimum wage be raised from $20 to
Southern California’s Conquest of Drought
Whissett (left), Chairman of the Board of Directors, and F. E. (right), General Manager and Chief Engineer of The Metropolitan District of Southern California.
During the course of the geographic survey that has undertaken by any agency the Federal Government, surveyed and mapped a 1000 square miles of deserts in order to determine economical and efficient which the Colorado River should be constructed. It pioneering job which even years to complete, or which 100 different laid out and subjected investigation beColorado River and the pendent cities. The result of their efforts was an act passed by the legislature of the state in 1927. This legislation, known as The Metropolitan Water District Act, provided the legal machinery to make it possible for two or more cities, not necessarily contiguous, to finance, build and operate a domestic water supply system. Sharing of costs and of benefits is based on the proportion that the assessed valuation of each member bears to the total assessed valuation of the entire district.
Under this act the Metropolitan Financial Support of Television Industry’s Most Serious Problem
Will television pay its way? That’s a question worrying American television researchers and promoters more than engineering problems, says Frank R. Elliott, experimental psychologist and author, in the current Rotarian Magazine.
Advertising has been nominated to foot television's bill—as it does radio's—but will it? "Will John Q. and Mary A. Public," asks Dr. Elliott, "give attention to television advertising—already dubbed 'tel-advertising'? Will they remember—and buy—televised products? How much advertising will they accept?"
Psychologists have begun to answer—but not too reassuringly. As one of them, one who has demonstrated the advantages of the eye-ear approach himself, Dr. Elliott asserts, "The difficulties of attention-holding in television will be realized when we compare television with newspaper, magazine, or even radio advertising.
"If the newspaper reader's attention wavers, there is the page to come back to; if the magazine reader quits the page, it is there hours, days, or even weeks later for his attention. Not so with television. Let the eye wander from the small screen—even for seconds—and that teladvertisement is gone, never to be retrieved.
"Radio makes much less claim on fixed attention than television radio set; turn your back to look out the window; tidy up room; knit, sew, mind the balance at the newspaper headline—you can still hear the radio."
“If the televised program is wordy as to give the comp story via the ear it will be overloaded with talk as to be repetitious bore. If there is proper balance between words and pictures, as there must then both ear and eye attend must be given simultaneous Failure of either must mean adequate reception.”
Another source of alarm coy by the psychologist is a mechanical limitation of television it: "Ultrashort waves of television without ‘Boosters’ are necessary to televise from New York Philadelphia. Furthermore, at present impractical to environ television service without ‘boers’ extending very far beyond limits of a score of the far cities of America.
“To the manufacturer through advertising, seeks natural sales, that is a fact of doll and-sense interest. If teladising isn’t going to reach the million or so people outside television zones, why should advertise?”
The whole problem sums up this, says Dr. Elliott: “The eye-ear medium will have imbeculous psychological advantage from multiple stimulation of
The course of the geographic survey that has undertaken by any agency of the Federal Government, surveyed and mapped a 1000 square miles of deserts in order to determine economical and efficient which the Colorado River should be constructed. It pioneered job which seven years to complete, or which 100 different laid out and subjected investigation be Colorado River and the Central Basin. This is the series of articles about the River Aqueduct.
This great pioneering job in the field, a new type of bug being undertaken in councils in Southern California in the State Legislature, the City of Los Angeles its field work in 1923, and nearby cities—each of the same alarming de-legal water supplies—initiate with Los Angeles to common battle in a com-munity. There cities varied their histories and future Essentially residential Pasadena, San Marino, Hills, combined with growing commercial and in-communities such as Long Boundale, and Torrance, these were three cities whose income was from the industry—the cities of Ana-Ana, and Fullerton, all Orange County. The beach city of Santa Cruz with palm-lined streets at aircraft factory, joined the fast growing com-Burbank and Compton a method of guaran-water supply, and thus the maintenance of their development and the secur-ure expansion.
Term facing these thirteen the formation of a gov-ody which would allow pool their energies and resources, and at the same time their status as inde-ence are educational for feminine youth. Beautiful German girls are prouder and more apt they will be.
STOWN, New York — Little Cooperstown, 99 Civil War General Ab-day invented baseball; ill 1907, 14 years after did a research commit-ly establish Coopersseball's birthplace.
COUD Cooperstownians original baseball field,
HEADS UP—WASHINGTON—As a workman who uses his muscles gets bigger ones, so also does the head of an intellectual who uses his brain
$25 a week and their maximum from $40 to $45.
For his weekly $40, a top-notch British soccer professional is expected to play two bruising games a week for eight months of the year, is traded from one club to another (sometimes for as much as $50,000), may be a hero to 90,-000 cheering spectators but can hope for nothing more than his standardized weekly wage.
"If the newspaper reader's attention wavers, there is the page to come back to; if the magazine reader quits the page, it is there hours, days, or even weeks later for his attention. Not so with television. Let the eye wander from the small screen—even for seconds—and that teladvertisement is gone, never to be retrieved.
Radio makes much less claim on fixed attention than television does. Sound is non-directional. Turn your head away from the tain John W. Binks. 65 British seamen last week emerged from third class of the liner "Beren-garia" in New York. Their "special job"—with the help of 40 Canadians and 40 U.S. engineers and firemen—was to take the famed "Leviathan" on her 301st and last sea voyage, to be scrapped in England.
Many were the "Leviathan's" final indignities. The two masts that once reached for the sky were bobbed 78 feet to fit them under the Firth of Forth Bridge's 150-ft. arch. Ten feet were lopped off each of her three funnels—the debris, good scrap, lashed to the deck for the voyage. While reporters tramped through three years of dust on a last inspection trip, careless blacksmiths started a small fire. Someone had recently stolen two big paintings. Then her imported seamen began negotiating for the same wage as the U.S. crew, delayed her last departure for several days.
Steaming at 15 knots the "Leviathan" is now making a ten-day non-stop voyage for scrapping at the 1,500-acre naval base off the little village of Rosyeth—her sole passenger an auctioneer, housed in the Imperial Suite, listing her furnishings for public sale. Once the "pride of the American Merchant Marine", the "Leviathan" cost (with repairs and rebuilding) over $30,000,000; was sold to Sheffield and Glasgow metall firms for $732,000, plus an estimated $40,000 for the journey to the scrap yard. At the helm if a big ship for hite last time, Captain Binks lamented: "I know ships of her type do not pay these days, with such vessels as the "Normandie" and the "Queen Mary" and other new ships. But I do feel sad to realize their day is gone, because my day has gone, too."
CITIES OF AMERICA.
To the manufacturer through advertising, seeks natual sales, that is a fact of dolls-and-sense interest. If teladising isn't going to reach the million or so people outside television zones, why should advertise?
The whole problem sums up this, says Dr. Elliott: "The eye-car medium will have mendous psychological advantages from multiple stimulation of human sense organs. It will doubtedly leave a deep impulse upon the memory. It will be striking attention-getting adages. But will it succeed at extremely difficult task of sin-taneously holding both eye-car attention? Finally, will public taste tolerate enough advertising to foot the health television bill?"
GEE, DADDY,
YOU SOUND NATURAL!
Many men when away from home make a practice of calling the family and keeping in close touch. From 7 p.m. until 4:30 a.m., exceptionally attractive NIGHT rates are in effect to most long distance points. They are also in effect all day Sundays.
Just Call
BUSINESS OFFICE
217 N. LEMON ST. ANAHEIM
Television
Serious Problem.
set; turn your back to it;
but the window; tidy up the knit, sew, mind the baby,
at the newspaper headlines can still hear the radio.
the televised program is so as to give the complete via the ear it will be so added with talk as to be a serious bore. If there is apate balance between words pictures, as there must be, both ear and eye attention be given simultaneously. Of either must mean inate reception."
Other source of alarm cited psychologist is a mechanization of television itself. Short waves of television at 'Boosters' are necessary devise from New York to delphia. Furthermore, it is absent impractical to envisage service without 'boost-extending very far beyond the of a score of the largest of America.
The manufacturer who high advertising, seeks nation-ies, that is a fact of dollarsense interest. If teladver-isn't going to reach the 100 m or so people outside the vision zones, why should he rise?
Whole problem sums up to says Dr. Elliott: "The new ear medium will have treasured psychological advantages multiple stimulation of the
Gasoline Taxes are Divided to Counties
Twelve and one-quarter million dollars in gasoline tax funds are being distributed today by State Controller Harry B. Riley. One-third of the money, $4,085,245.63, goes to counties and the remainder, $8,170,491.27, goes to the state highway fund. This apportionment for the fourth quarter, October 1 to December 31 of 1937, is the largest on record, declared Controller Riley, being 32.75 percent higher than the 1932 figure, and 7.89 percent higher than
LEGAL NOTICE
CERTIFICATE OF DOING BUSINESS
Under Fictitious Name
The Undersigned.do hereby certify that they are conducting a RESTAURANT Business at 250 East Center Street in the city of Anaheim, County of Orange, State of California under the fictitious name of ANAHEIM CAFE and that said firm is composed of the following persons, whose names and addresses are as follows to wit: Henry J. Keil, 127 South Philadelphia St., Anaheim; Minnie Thram, 127 South Philadelphia St., Anaheim.
Witness our Hands this the First day of February, 1938.
Signed
HENRY J. KEIL,
MINNIE THRAM.
State of California,
) ss.
County of Orange.
) On this First day of February
Big Merchandise Market Is Open
In San Francisco to take part in what has been called "the largest Market Week in Pacific Coast history," some 5000 buyers and department store executives from 11 western states, Alaska, and Canada took particular pains to praise the new $3,000,000 Western Furniture Exchange and Merchandise Mart just opened for business.
The new mart's "Winter Market," the first of its planned series of two-a-year, showed the newest trends in household products in colors, designs, electrical engineering features and other "late" ideas for the efficiency and beautification of the home.
According to those close to the market trends, the thousands of new home furnishings on display before these representatives from the western area indicate that "the western home will go slightly more 'period' this spring than before."
Victorian styles have invaded the Pacific coast states, they say, and will be seen in many of the retail stores this spring.
the apportionment made for the same quarter in 1936.
In accordance with legislation enacted in 1933, the amounts loaned to counties for unemployment relief are to be deducted from the quarterly apportionments over a ten-year period beginning with the quarter ending Decem-
of America.
the manufacturer who,
high advertising, seeks nationties, that is a fact of dollarsense interest. If teladverisn't going to reach the 100
on or so people outside the
vision zones, why should he
rise?"
whole problem sums up to
says Dr. Elliott: "The new
medium will have treous psychological advantages
multiple stimulation of the
n sense organs. It will unneedly leave a deep impress
the memory. It will have
ing attention-getting advantment. But will it succeed at the
mely difficult task of simulusely holding both eye and
attention? Finally, will the
taste tolerate enough teltising to foot the heavy
vision bill?"
LEGAL NOTICE
CE OF ANNUAL MEETING
ANAHEIM BUILDING AND
LOAN ASSOCIATION
ice is hereby given that the
final meeting of the stockholdd of the Anaheim Building and
Association will be held at
West Center Street in the
of Anaheim, California, on
day, the 21st day of February,
at the hour of 7:30 p.m. of
day for the purpose of the
union of a Board of Directors
the ensuing year and the
action of such business as
properly come before such
ing.
order of the Board of Dis of the Anaheim Building
Loan Association.
FORREST F. FOWLER,
Secretary.
January 29, 1938.
2/3-10-17
Business and Professional DIRECTORY
FLOWERS—For All Occasions
Anaheim
Flower Shop
Mrs. E. T. Abbott
Telephone 3224
Anaheim Manchester at 101 Highway
Howard E. Tews
DENTIST
503 N. Los Angeles St.
—Phones—
Office 3425 Anaheim,
Residence 3936 California
CAB 24-Hour Service
NEW CARS
PICKWICK CAB PHONE
Jess 225 So, Los Angeles 4822
Out of Town Trips for Shopping Parties
Homer A. Nelson, Opt. D.
OPTOMETRIST
Phone 3104 114 N. Lemon St.
Anaheim., California
Sash and Doors
Nagel-Gohres & Co.
418 S. Lemon St.
Open Evenings
Sunday by Appointment
DR. OSHER
PHYSICIAN & SURGEON
Homer A. Nelson. Opt. D.
OPTOMETRIST
Phone 3104 114 N. Lemon St.
Anaheim., California
Jess
225 So. Los Angeles
Out of Town Trips for
Shopping Parties
Sash and Doors
Nagel-Gohres & Co.
418 S. Lemon St.
ANAHEIM, CALIFORNIA
Open Evenings
Sunday by Appointment
DR. OSHER
PHYSICIAN & SURGEON
Eye, Ear, Nose and Throat Dentist
Oculist—Glasses Eitted
Phone 3212
1224 W. Center Street
ANAHEIM, CALIFORNIA
A. L. CARY
ELECTRICIAN
Light & Power Installations
120 W. Chartres — Phone 2336
Office Phone 3213
Residence 887 So. Los Angeles
Residence Phone 2610
Hours:—11 - 4; 2 - 4; 7 - 8
J. W. Truxaw, M.D.
PHYSICIAN & SURGEON
Golden State Bank Bldg.
Cor. Center and Los Angeles
ANAHEIM, CALIFORNIA
Ambulance Service
Day or Night—Phone 3209
Backs,
Terry & Campbell
H P. CAMPBELL
Resident Director
251 No. Lemon Street
ANAHEIM, CALIFORNIA
CAMPBELL
DRY CLEANERS
Phone 2318
Our policy is to please you
117 S. Los Angeles Anaheim
QUALITY PRINTING SERVICE
ANAHEIM GAZETTE
"67 Years in Printing Business"
Phone 2111 259 E. Center
MILK -----
Delivered to your Door each morning
ACACIA DAIRY
ANAHEIM
2078