anaheim-gazette 1936-11-26

Annual Red Cross Roll Call is Near Quota for Region Early returns in the annual Cross roll call, which closes November 26, indicate Red Crosskers everywhere will have a Thanksgiving—the knowledge of their memberships will enable the organization to relieve man distress in every form.” L. Schafer, Red Cross manager of the Pacific area, said today. At the same time he madeown some interesting facts relating with the membership camign. Nye and Esmeralda councils in Nevada, were first to report over the top.” Buhl, Idaho, was first Red Cross chapter in that state to reach its goal. Alhambra, Alameda, Berkeley, Angeles county, Santa Barbara, Sacramento, were among the California leaders to give preliminary reports, indicating success campaigns. Everett, Washington, and Portland, Oregon, were along the Pacific Northwest chapters to indicate they will relieve their quotas. Phoenix, Arizona, was equally as optimistic. The Pacific area’s quota is 600,000 toward the national objective of five million members. Last year the area enrolled 408,713. Fremont Pupils Give Programs The story of “Rip Van Winkle” was given by students of Fremont school under the direction of Miss Roxie Willis as the feature of the school's assembly last Thursday afternoon. Those who took part in the play were Dick Alden, Bernard Baumbach, Eva Bonner, Clyde Butler, Lila Davenport, Robert Hansfield, Philip Hargrove, Karl Klein, Don Lehmer, Robert McCoy, Barbara Newton, Dorothy Pearson, Bill Rinehart, Pamela Van Buren, Lee Thaxton, Elleen Warton, Mildred Pace, Roger Acton, Betty June Gosch and Betty Mathison. Stanford Kerr, James Betzold and Dick Alden were in charge of props. Additional entertainment was furnished by Barbara Oelke of the Orange County School of Fine Arts, who played a piano solo and W. Heckman and Edith Brown, pupils of Richards-Martin school of dancing, who gave a Dutch dance. An original Thanksgiving Day skit, written by Miss Dorothy K. Winslow of the Fremont faculty, was given this afternoon during the school’s Thanksgiving Day program. The story deals with people and activity about 15 years after the first Thanksgiving Day. The cast included Lorce Nelson as Dame Bradford, Wanda Blank as Dame Alden, Betty Armentrout as Alice Bradford, Jean Schneider as Desire Howland and Marjorie Fishback as Betty Alden. CITRUS MARKETING REPORT ON YEAR California Fruit Growers Exchange Announces Gain in Returns In “it’s best year since the depression started,” the California-Arizona citrus industry received $111,715,561, f. o. b. shipping point, for 98,719 carloads of oranges, lemons and grapefruit sold during the season ended October 31, Paul S. Armstrong, general manager of the California Fruit Growers exchange, reported at the annual meeting held Wednesday. This was an increase in f. o. b. returns of 14¼ millions of dollars, or 17 per cent, over the previous year for 8 per cent less fruit. For the seventeenth consecutive year, C. C. Teague was elected president of this cooperative marketing group now entering its 45th year of service to the citrus industry. Exchange sales reached 73,753 carloads, made up of 43,653 cars of oranges, 3,699 of grapefruit, 16,836 of lemons and 9,565 cars as loose (unpacked) fruit of these varieties. Exchange shippers received f. o. b. packing houses,$84,864,322, and the delivered value to the wholesale trade was $115,117,641. Exchange shipments represented 75 per cent of the total citrus movement. Based on the assumption that non-exchange fruit brought equal returns, the f. o. b. value of the entire crop was $111,-715,561, with a delivered carload value of $152,403,540. Total citrus shipments from all FINER-GOES FARTHER! NO OIL SEPARATION NO RANCIDITY SKIPPY World's Finest PEANUT BUTTER CONVENIENT TINS ECONOMY CARTONS the school's Thanksgiving Day program. The story deals with people and activity about 15 years after the first Thanksgiving Day. The cast included Lorce Nelson as Dame Bradford, Wanda Blank as Dame Alden, Betty Armentrout as Alice Bradford, Jean Schneider as Desire Howland and Marjorie Fishback as Betty Alden. Law is so inconsistent. It's a crime to punch a man's eyes out with your thumb, but not to put them out with fine print in a book. Los Angeles 555 rooms with bath • Directly opposite the downtown Los Angeles. • Easy chairs, sleep-in-spring beds, large rooms with luxurious fittings. • Unsurpassed service and luxury are yours at amazingly low cost. A Luxurious Room with Bath from $250 Single HOTEL Clark 426 SOUTH HILL STREET STETSON'S "GALT" will be on the best-dressed heads received, f. o. b. packing houses, $84,864,322, and the delivered value to the wholesale trade was $115,117,641. Exchange shipments represented 75 per cent of the total citrus movement. Based on the assumption that non-exchange fruit brought equal returns, the f. o. b. value of the entire crop was $111,-715,561, with a delivered carload value of $152,403,540. Total citrus shipments from all producing states last season were 148,907 carloads, which exceeds the annual average for the five years ended with 1929 by 30.8 per cent, the report stated. Lemon shipments by the exchange were the heaviest ever made, reaching 18,663 cars, packed and loose. Although the 1936 lemon crop was 30 per cent less than the 34,000 car drop of 1935, still it was greater than any previous year's total consumption of lemons as fresh fruit. The average cost of all branches of exchange service, except advertising, amounted to 5.45 cents per box. Cost of district exchange service averaged 1.08 cents making a total operating cost of 1.8 per cent of delivered value, or 2.5 per cent of the f. o. b. return. Combined cost of both marketing and advertising was 3.2 per cent of gross sales. Freight and refrigeration last season took $40,687,978. Transportation costs were reduced, effective November 6, by a cut of 8 cents per hundred in the blanket freight rate, which will save $2,000,000 annually. Reductions in railroad refrigeration charges and in the rail rate to Atlantic seaboard on export shipments were also secured. Labor conditions interfered with coast-wise water shipments, but a total of almost 6,000 cars of exchange fruit went to domestic and foreign markets via water. "Improved purchasing power contributed in large measure to the better results last season," said Armstrong. "The citrus industry cannot prosper unless the masses of people enjoy a good standard of living." He pointed out that while improved prices were common to all major varieties, they were not uniformly enjoyed by the growers. "Competition is getting keener year by year," Armstrong said, "and those who do not attain the STETSON'S "GALT" will be on the best-dressed heads STETSON-GRAM: (style-flash!) MOST POPULAR OF ALL HATS IS THE RAW-EDGE SNAP-BRIM —IDEAL ALL-PURPOSE HAT. STETSON'S "GALT" HAS THE LOWER CROWN, THE WIDER BRIM, THE NARROWER RIBBON THAT MEAN "FALL-1936 STYLE." STETSONS FOR FALL, $7.50 (unlined, $7.00). YUNGBLUTH'S 145 West Center Street contributed in large measure to the better results last season," said Armstrong. "The citrus industry cannot prosper unless the masses of people enjoy a good standard of living." He pointed out that while improved prices were common to all major varieties, they were not uniformly enjoyed by the growers. "Competition is getting keener year by year," Armstrong said, "and those who do not attain the average production in quantity and quality must do everything they can to remedy their individual situation." The value of shipment regulation was again demonstrated and it is to be hoped that the industry can continue orderly marketing, he said, stressing, however, that the obvious necessity is to increase consumption. Increased Sunkist advertising appropriations for the new season evidence recognition that these efforts must be intensified, in both domestic and foreign markets, his report states. Sunkist advertising, stressing health values of citrus, and appearing widely in newspapers, magazines and other mediums, played its part in better price levels and wide-spread distribution last season. The report shows that $1,478,-085 was invested in advertising and trade work, divided $866,582 on oranges, $577,514 on lemons and $33,989 on grapefruit. During the twenty-nine years of Sunkist advertising per capita consumption of oranges in the United States and Canada has increased from 31 to 78 and lemons from 13 to 17. Advertising and trade work was continued in the United Kingdom. More than 6½ million booklets on recipe, health or beauty uses of citrus fruits were distributed MARKETING CONCERNS PORT ON YEAR'S BUSINESS Fruit Growers Announce Returns Year since the deal," the California industry received. o. b. shipping of 199 carloads of orchard grapefruit sold on occasion October Armstrong, general manager of the California Fruit Range, reported at the event held Wednesday. Increase in f. o. b. 4 millions of dollars, over the pre-8 per cent less. Twenty-seventh consecutive league was elected this cooperative marathon now entering its service to the citrus sales reached 73,753 up of 43,653 cars 8,699 of grapefruit, tons and 9,565 cars packed) fruit of these change shippers re-b. packing houses, and the delivered valleysale trade shipments represent most of the total citrus based on the assumption-exchange fruit returns; the f. o. b. entire crop was $111,-a delivered carload of 2,403,540. Active Year Is Announced By Mutual Orange Distributors One of the most active years in its history was covered today in the general reports at the 30th annual meeting of the Mutual Orange distributors. Receipts of nearly 10 million dollars, refunds of more than $120,000, and most acreage in its history, and several major moves to make for more intensive sales coverage and representation are some of the points of interest in the statements by various executives and the committees. Meeting was at the headquarters building, immediately after lunch. Report of the general activities and advancements of the cooperative was given in condensed form by the finance committee, composed of Wyckoff Hoxie, chairman, Tustin; R. A. Wheatley, La Habra, and J. H. Snowden, Orange. Departmental reports were made by J. A. Steward, salesmanager; E. J. Sackett, auditor; E. J. Brickell, manager supply department; F. C. FitzGibbon, traffic manager; Charles W. Horn, advertising manager; A. L. Chandler, manager fertilizer department; and A. E. Isham, field manager. Bruce McDaniel, general manager, with graphic charts showed the situation as to crop prospects and market outlook for the citrus fruits nationally, and reviewed the questions of freight rates, production costs and other details. The finance committee called Bazaar Planned by P.-T. A. at Stanton Sponsored by the Savanna P.-T. A. at Stanton, a benefit bazaar has been scheduled for December 5 at the school house. Mrs. Charles Sowers, ways and means chairman, is in charge of the event. Committee assistants include Mrs. Hazel Gillison, Mrs. Blanche Moolick, Mrs. Fern Vipond, Mrs. Gladys Nordstrom, and Mrs. Herbert Hanneman. The P.-T. A. are also sponsoring a 4-H group in Stanton, newly organized and under the leadership of Anthony Parra. PROGRAM GIVEN A musical program by students of the Bradford ave. grammar school and Valencia high school under the direction of Ernest Uzes, director of instrumental music, featured the meeting of the Placentia chamber of commerce yesterday afternoon at the Ann Marie tea room. Term of two or three years," it is stated in this report, "they would have been due for approval; but to have these objectives reached in one year is remarkable." Among the points to which it referred are: A growth in membership to a total, on November 1, of 30,182 acres; Intensification of distribution to provide special MOD sales representatives in the principal eastern, middlewestern and Pacific slope territories; Revision of the inspection department to make for increased efficiency; Cooperation of the traffic department to meet their friends Monday evening in an open session at the Buena Park Woman's clubhouse. Thanksgiving program under the direction of Mrs. D. B. Craven for lowed a covered dish dinner. Mrs. Johnston to Speak at Meeting Mrs. H. A. Johnston of the Anaheim Ebell club Bible section has been announced as the speaker for the December 3 meeting of the Buena Park Woman's club. Plans during the business session will be completed for the annual bazaar scheduled for December 9 under the direction of the club president, Mrs. C. W. Wahl. Hostesses for the covered dish luncheon preceding the meeting will be Mrs. R. D. Temple, Mrs George Cole, Mrs J. F. Wagg, and Mrs. O. E. Pike. Meeting the following evening at the clubhouse, the junior auxiliary of the club will work on posters for the sale of a hope chest for which the girls are completing articles. The cedar chest has been especially made for the junior club. Mrs Richard Nelson one of the club advisors; is in charge of the project. PARTY HOSTESSES Mrs. Ed Depwig, Mrs. Charlie Hansen, and Mrs Fred Cline of Placentia were among the pas presidents who acted as hostess at the annual Thanksgiving party scheduled by St. Mary's Anatomy society last evening at St Mary's parish hall in Fullerton. Centralia Farmers Hosts at Meeting Centralia grange members we host to their friends Monday evening in an open session at the Buena Park Woman's clubhouse. Thanksgiving program under the direction of Mrs. D. B. Craven for lowed a covered dish dinner. A talk on the inner meaning shipments represent part of the total citrus based on the assumption-exchange fruit returns; the f. o. b. entire crop was $111,-a delivered carload 2,403,540. shipments from all states last season were leads, which exceeds average for the five with 1929 by 30.8 per report stated. shipments by the exe- the heaviest ever reaching 18,663 cars, loose. Although the crop was 30 per cent of 34,000 car drop of was greater than any year's total consumption fresh fruit. age cost of all branchage service, except ad- amounted to 5.45 cents of district exchange aged 1.08 cents making operating cost of 1.8 delivered value, or 2.5 in the f. o. b. return. Cost of both marketing being was 3.2 per cent less. and refrigeration last $40,687,978. Trans- stests were reduced, ef- member 6, by a cut of hundred in the blan- rate, which will save annually. Reductions in refrigeration charges at rail rate to Atlantic on export shipments occurred. Labor con- dired with coast-wiseiments, but a total of 50 cars of exchange to domestic and for- sives via water. and purchasing power in large measure to results last season," strong. "The citrus industry prosper unless the people enjoy a good living." d out that while im- mes were common to all cities, they were not uni- joyed by the growers. In is getting keener ear," Armstrong said, who do not attain the traffic manager; Charles W. Horn, advertising manager; A. L. Chandler, manager fertilizer department; and A. E. Isham, field manager. Bruce McDaniel, general manager, with graphic charts showed the situation as to crop prospects and market outlook for the citrus fruits nationally, and reviewed the questions of freight rates, production costs and other details. The finance committee called attention to the activities, and improvements made, during the year. "Had these taken place over a on request to housewives, teachers, and others. The 1936 canned orange juice pack, somewhat restricted by higher valencia prices, will somewhat exceed the 817,232 cars canned in 1935. Use of citrus fruits for "beverage bases" in the soft drink field is still a greater outlet for fruit than canned orange juice. The exchange exported to European and trans-Pacific markets 3,982 carloads of citrus, which went to 420 importers in 107 ports. For the first time supplies in quantity went to France and central Europe and during the period of sanctions against Italy, the exchange sold lemons in quantity in England. Sales in the Orient equalled the 1935 record volume at much better prices. The Exchange Orange Products company paid associations $900,-000 and the Lemon Products company distributed over one million dollars during the season. Products department gross sales were up 50 per cent over 1935. The addition of 7,400 acres, net, to exchange membership, included five packing houses formerly marketing through other agencies and five new associations organized during the year. The report, which will be mailed to all Sunkist growers, outlines the many activities of the field department to improve storage and handling conditions; the research department's results on new products; the work of the pest control bureau, legal department, mutual indemnity compact and compensation insurance blanket policies, trade-mark and patent work. All these, though only indirectly connected with marketing, are part of exchange service referred are: A growth in membership to a total, on November 1, of 30,182 acres; Intensification of distribution to provide special MOD sales representatives in the principal eastern, middlewestern and Pacific slope territories; Revision of the inspection department to make for increased efficiency; Cooperation of the traffic department in obtaining the recent 8-cent reduction in citrus rates, with a consequent saving of $2,000,000 annually to growers; Organizing and successfully operating the juice fruit contact in valencias during the season just past, which brought peak prices up to $36.35 a ton for this fruit and as a consequence gave $600,-000 to 700,000 additional income to all citrus growers in the state. "TheThese are some of the major activities," this report continues, "there were many others, complete in themselves or tied in with these, during the year." J. H. Strait, serving his 20th year as president, was in charge of the business meeting. A. B. Cowgill, who was elected secretary at the organization meeting of the cooperative, in 1906, and who has served continuously during the 30 years, reported the details of his office. Points of especial interest in the report are that total receipts for the year were $9,706,269.25; total refunds,$123,487.72; volume of the Supply Department,$898,-215.95; credit losses in fruit sales during the year, two ten-thousandths of one per cent. Centralia Farmers Hosts at Meeting Centralia grange members we host to their friends Monday evening in an open session at the Bena Park Woman's clubhouse. Thanksgiving program under direction of Mrs. D. B. Craven for lowed a covered dish dinner. A talk on the inner meaning Thanksgiving by T. C. Bitte principal of the Centralia school was a program feature. Entertainment also included number by Billy Bull, S. Thompson, Pat Porter, Nancy Lee Thompson Bonnie Mae and Wilma Smile and Miss Mayme Bovey. The program included a variety of musical numbers, readings, and instrumental selections. Serve as SALAD Alone...or in combination with vegetables or gelatine SHORE DINNER *The Aristocrat of Seafoods* FLASH! FLASH! Lose Ugly Fat "Eat sensibly and drink Welch's Grape Juice," says Irene Rich WILL you do only two pleasant things to get rid of your ugly fat? First, eat sensibly. Second, mix ¼ of a glass of Welch's Grape Juice with ½ of a glass of water and drink before meals, and at bedtime. No strict dieting, exercising, or taking drugs. Yeah!—weight losses of 7 pounds a month have been credited to this Safe method. Use only Welch's—made from the finest grapes grown; always full strength. Certified Pure. IRENE RICH FRIDAYS—NBC RED NETWORK Welch Grape Juice Co., Westfield, N.Y. New class now forming. Modern instruction with practical experience. Largest, most scientifically equipped school in Orange County. Complete Beauty Course of Beauty course training absolute Bring it with SANTA ANA UNIVERSITY 409½ N. MAIN— Johnston to Break at Meeting A. Johnston of the Ananal club Bible section has announced as the speaker for number 3 meeting of the Mark Woman's club. Plans the business session will be for the annual bazaar for December 9 under thevention of the club presision C. W. Wahl. Prizes for the covered dish are preceding the meeting Mrs. R. D. Temple, Mrs. Hole, Mrs. J. F. Wagg, and E. Pike. The following evening subhouse, the junior auxlutee the club will work on for the sale of a hope which the girls are comparticles. The cedar chest especially made for the club. Mrs. Richard Nelson, the club advisors; is in of the project. ARTY HOSTESSES Ed Depwig, Mrs. Charles and Mrs. Fred Cline of were among the past pasts who acted as hostesses annual Thanksgiving card scheduled by St. Mary's Alberty last evening at St. parish hall in Fullerton. Australia Farmers Hosts at Meeting Australia grange members were their friends Monday evenner open session at the Buk Woman's clubhouse. A giving program under the man of Mrs. D. B. Craven folcovered dish dinner. Musical Program is Presented by Pupils In honor of St. Cecelia, the patroness of musicians, and whose feast was celebrated last Sunday, the music pupils of St. Boniface school presented a music hour last Friday afternoon in the St. Boniface parish hall. Those who participated, in the program were Betty Jean Kirsch, Charlotte Orman, Elaine Schumacher, June Carter, Rose Mary Behl, Robert Bruce, Joan Truxaw, Ruth Braneschi, George Garabedian, Nancy Ganahl, Imelda Anton, Rose Dominquez, Jimnie Dutzi, Danny Kersten, Nelda Schumacher, Lucille Roy, Annette Roy and Collen Faust. The program was presented in the form of a radio station, with MIUSIC as the call letters, with Wallace Duffy as the announcer. The pupils are being taught by Sister M. Gemma. THE DUCKS GOT IT Deducing what We C. O. P. nominee and the Union certificate got it gave the way are a good workable plurality; and the Grass Root governor went duck hunting. Sixty Attend Dinner, Bridge Party Last Night Mrs. Ruth Jefferson Rust and Mrs. Ruth Smith were co-hostesses at a dinner and bridge party given last evening at Lakeside Country club. More than 60 persons were present. Prizes were won by Mr. and Mrs. Charles Harbeson, high couple; Oscar Heying, high man; Mrs. H. H. Neville, high woman, and Ernest Borchert, door prize. Japanese Farmers Are Fined by Court Two Japanese truck farmers, H. Kariya and M. H. Ikeda, yesterday pleaded guilty before Judge Kuchei in the Anaheim justice court to a charge of violating the agricultural code. The complaint was signed by R. J. Starbuck. The men were fined $50 each, of which $25 was suspended on condition the men are not charged with a similar offense within the next six months. Australia Farmers Hosts at Meeting alia grange members were their friends Monday evening open session at the Buck Woman's clubhouse. A giving program under the umbrella of Mrs. D. B. Craven foll- covered dish dinner. on the inner meaning of giving by T. C. Bittle, head of the Centralia school program feature. Enter- it also included numbers by Bull, S. Thompson, Patsy Nancy Lee Thompson, Mae and Wilma Smith, Miss Mayme Bovey. The included a variety of mu- numbers, readings, and in- tental selections. 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