anaheim-gazette 1932-08-04

Mass Help Puts Farm Aids Over Cooperative Marketing Is Very Successful After 11th Hour Trial By THEODORE MACKLIN California State Department of Agriculture If growers, commercial marketing agencies and cooperative marketing agencies, bankers and financial agencies, governmental bodies and leaders of community activity are expecting to get results from so-called industry plans for marketing, all must find their part in the common task and outdo themselves to put such campaigns over. Two extensive campaigns in the past three years in California have demonstrated how difficult it is to generate mass conviction and action. Both campaigns were undertaken in the face of universal belief that the requisite support could not be secured. Yet both went over. Why they did so has never become public knowledge. Only those few persons know this background who developed the strategy of bringing many institutions and agencies into active participation, thus placing their numerous employees in a position of actually helping sign growers into the organizations. The grape industry plan signup was the most recent. Active signing of contracts went on from May 1 to July 1, 1930, with an additional two weeks of mopping up, so that three months of strenuous work was required. The campaign tactics and the recorded signed contracts bring home to us just what the obstacles were and the help that it took to overcome them. The signup required 85 per cent of the tonnage and hence of the acreage, based on average yield. The acreage was 507,000 acres. It took 431,573 acres to make an effective signup. How was this obtained? Records of daily signup. COMFORT despite the heat I called on President Hoover the other day. Outdoors the thermometer stood at 88 in the shade. In the President's office it was comfortable at sixty-eight. That is one of the reasons why Mr. Hoover is able to stand up under his heavy task and still keep in first-rate physical condition. I went with the President to the opening of the Pantheon de la Guerre, the world's largest painting, commemorating the war. This is shown in a circular sheet metal building which might be expected to have the characteristics of an oven. But the same air-conditioning system used in the President's office made it comfortable even under a blazing sun. I went up to the Capitol to call on a congressional friend, and found Senators and Representatives debating in an atmosphere of fresh, cooled air in which it was difficult for even the most fervent orator to work up a perspiration. And I came back from Washington on an air-conditioned train of the Baltimore and Ohio, the most comfortable railroad journey I ever made. Mr. Hoover believes, with many others, that this air-conditioning process, still in its infancy is going to develop as big as the automobile industry. BONUS...at the front line I half expected in Washington to find squads and detachments of the "Bonus Expeditionary Force" panhandling all over town. I travelled pretty well over the District of Columbia and except in Active signing of contracts went on from May 1 to July 1, 1930, with an additional two weeks of mopping up, so that three months of strenuous work was required. The campaign tactics and the recorded signed contracts bring home to us just what the obstacles were and the help that it took to overcome them. The signup required 85 per cent of the tonnage and hence of the acreage, based on average yield. The acreage was 507,000 acres. It took 431,573 acres to make an effective signup. How was this obtained? Records of daily signup, classified according to critical periods, show what happened. Late in May it became evident to those at headquarters that the growers were not signing rapidly enough. The daily average of acreage signed was falling when it should have risen. To speed up action, a mass meeting was called. Later, on June 7, at Roeding Park at Fresno, a valley-wide picnic-mass meeting was held. Instead of 30,000 attendance expected, under 2500 came. This was a shock. It drove home the idea that the campaign was failing. Only 27 per cent of the state acreage had been signed. Fifty-eight per cent still had to be gotten, more than twice what had been. Out of the failure of this June 7 meeting was born the idea of mobilizing California's state-wide industrial and financial power to help grape growers achieve their object. With rapid work this was done. The public record of the mass meeting of California's leadership at the Palace Hotel, San Francisco, on June 13, 1930, was clearly given by John E. Pickett in the Pacific Rural Press of June 21, 1930, on page 744. The work flowing from this meeting got under way within the week following. It was like a blood transfusion to a dying patient. The record is shown in the signup results. The enormous jump in average sign-up per day from 3,625 for 52 days before statewide help came, to 8,272 acres per day for 25 days following the coming of help is striking. Forty-six per cent of the signup was gotten by California-wide teamwork involving the active aid of the responsible leadership and workers of numerous agencies and institutions. It is this mass help on a mass problem which each California industry must have if industry-wide plans are to be given a starting chance. No company, leader, agency, or institution can keep hands off without inviting failure for such a plan. To go over, these plans must have the unfailing support of every class of grower and every interest in the community, whether business, educational, religious, professional or governmental. Bringing all these elements and interests into active working relations to put over these campaigns is the only ground on which they can hope to get a start. Continu- BONUS...at the front line I half expected in Washington to find squads and detachments of the "Bonus Expeditionary Force" panhandling all over town. I travelled pretty well over the District of Columbia and except in the vicinity of the Anacostia Flats I saw nobody who could be identified as a member of the bonus-seeking army. I talked to one man who had been active in getting Congress to appropriate $100,000 to send these men back to their home statess. "Most of these chaps are decent fellows out of jobs, with no resources, who just came for the lark," he said. "A few of them are rather simple-minded people who really think the government owes them a living. But in the center is quite a strong corps of Communist agitators, who have been hopeful that there would be some sort of a military or police demonstration that would give an excuse to start shooting. The Communists are looking for martyrs, but the Washington authorities have not permitted themselves to be trapped into anything out of which inflammatory propaganda could be made. But the B.E.F. certainly had some members of Congress badly scared." BEAUTY...at Washington Work on the enormous project of improving and beautifying that part of Washington which lies between the Capitol and the Washington monument has so far progressed that it is now possible for the visitor to grasp the scope of the whole work. Between the two main avenues radiating from the Capitol, Pennsylvania and Maryland Avenues, is a great triangle which covers nearly two square miles, with the Capitol at its apex and the broad park which extends from the White House to the Potomac River as its base. For more than a hundred years the Government has been developing this triangle into parks surrounding public buildings. Now the huge Commgece building with more floor space than any other office building in the world, is completed, at the northwestern point of this triangle. The unsightly old private buildings fronting Pennsylvania Avenue have mostly been torn down to make room for the new Department of Justice, Posst Office Department and Interior Department buildings. When this work is finished central Washington will unquestionably be the most beautiful city in the world. GUARDS their assignment Wherever the President of the United States goes, secret service men accompany must have if industry-wide plans are to be given a starting chance. No company, leader, agency, or institution can keep hands off without inviting failure for such a plan. To go over, these plans must have the unfailing support of every class of grower and every interest in the community, whether business, educational, religious, professional or governmental. Bringing all these elements and interests into active working relations to put over these campaigns is the only ground on which they can hope to get a start. Continuation of this type of good will support is the indispensable foundation for their successful operations, once they have been adopted. It is time to appreciate these points before neglect and failure of them warn all that it is too late for effective action. Leafy Cover Keeps Soils “Pores” Open Leaves covering the ground not only hold a large amount of rainfall themselves, but they keep the "pores" of the soil open and allow it to absorb much more moisture than land not so covered, according to soil erosion specialists of the United States department of agriculture. In Oklahoma an experiment is in progress to discover how much water the leafy covering in wooded land holds. Measurements showed that the amount of water held on the land was much more than the leaves could hold. The investigators found that the leaves filter the water, keep it clear and let it soak into the soil through the many cracks and holes. Where there is no leafy covering to filter the water, silt fills these pores and more water then runs off the land, carrying eroded soil. Two wooded plots of equal size were observed. One was left in the natural state, the other had the leafy covering burned off with a blow torch. A special device measured the run-off of water and the wash-off of soil. In two years, 30 times as much soil were saved on the ground carpeted with forest leaves as on the burned-over land. This shows the importance of protecting sloping land from the evil of excessive run-off of rain water and the costly loss of soil that goes with the flowing water. GUARDS their assignment Wherever the President of the United States goes, secret service men accompany him. When the President's car leaves the White House grounds half a dozen guards on motorcycles go ahead to clear the way for it. He is never more than a few feet away from an armed secret service man, except when he is inside the White House, or at his private camp on the Rapidan River. When Mr. Hoover went to the opening of a new spectacle in Washington last week, the chief of the White House secret service crops, with a staff of men, preceded him by half an hour and made a thorough search of the building to see that all workmen were out and that nobody but those on a list vouched for by the management was in the building while the President was there. Those precautions may sound unnecessary in a democracy, but Washington does not forget that three of its Presidents have died at the hands of assassins. I am perhaps the only man living who was present at the assassination of two presidents. As a small boy in Washington I was in the old Baltimore and Potomac railroad station when our President Garfield was shot, and as a newspaper man in Buffalo I was at-the Temple of Music of the Pan-American Exposition when President McKinley was shot. Building Permits In July Show Big Slump Building permits for the month of July numbered six and totaled $3510 in valuations, Inspector R. Nyboe reported this week. Total permits for the year are $79,058, while for July of last year permits valued at $79,058, while for July of last year permits valued at $6750 were granted, and the corresponding total for the year was $217,631. Youth To Play Big Fair Part Bringing to attention the important part which the boys and girls of California will play in staging the eleventh annual Los Angeles county fair in Pomona, September 16 to 25, is the announcement that 20,000 square feet of floor space has been allotted to the junior fair department. This unique exposition, arranged, maintained and conducted by the young people under the guidance of prominent state and county agricultural leaders, will have over 2000 entries in the eleven major classifications, including sheep, cattle, hogs, poultry, pigeons, rabbits, bees, agricultural and horticultural products, working models of planes, engines and boats and feature displays by both boys and girls. A total of $1500 will be distributed in cash and trophy awards. James Tate, president of the Future Farmers organization of Chaffey union high school is superintendent of the department. Jay Dutter of the California dairy council is chairman of the advisory committee. Other members are E. W. Everett, regional supervisor of agricultural education; W. R. Rawlston, University of California agricultural extension service; Howard A. Miller, assistant manager of the agricultural department of the Los Angeles chamber of commerce. Junior fair leadership this year will be taken by three major organizations, including the 4-H clubs, the Future Farmer organizations and the Boy Scouts of America. Each of these bodies will have special days in the big camp maintained on the grounds. TWICE AS STRONG Composed of nickel, steel and aluminum, Japanese scientists have perfected a new magnetic alloy said to have twice the strength of the most popular form of magnetic steel. The life of a single hair on a human's head is estimated to be from six to ten years. LARGEST BEETLE The largest bettle of the 100,000 known in the world is the brown Goliath beetle of equatorial Africa. It is about four inches long. ADDS 20,000 BOOKS YEARLY Between 20,000 and 25,000 volumes are added to Oxford's famous library the Bodleian, every year. When You Go---- VACATION Order Your Gazette S Keep track of important loca out having to read hours ea The Gazette gives you conews authentically and in keeps you abreast with O political situations, and wh you'll not be "lost" for a few The Gazette gives you news authentically and in-depth keeps you abreast with O'Riel political situations, and when you'll not be "lost" for a few Besides---you'll enjoy reading contributions of such writers Barton, Dr. John J. Gaines, Mr Jack Adams, Felix Riesenbeck Parker Stockbridge. Their on national and home problem stories are intelligent, and interesting. Walnut Growers Set Picking Fee Pickers to Get 40 Cents Per Sack, Returns More Than Last Year Forty cents per sack was named as the base picking price this season by the inter-county walnut growers committee of the farm bureau which met last Friday at the California Walnut Growers association. This price will return the pickers more than the sixty-cent base price last year, owing to the heavier crop this year than last. Representative growers from Orange, Los Angeles, Ventura, San Bernardino and Riverside counties attended the price conference. The walnut harvest will be two weeks earlier this year than normal, according to reports submitted at the meeting. If weather conditions are favorable during the next month, the quality of the walnut crop will be very satisfactory, according to H. E. Wahlberg, farm adviser. August 20 was set as the date for the annual southern California walnut growers field day. It will be held at Saticoy and the walnut growers department of the Ventura county farm bureau will be hosts. A. J. McFadden, Santa Ana, presided at the inter-county walnut meeting. He appointed Vincent Blanchard, farm advisor of Ventura county, W. B. Hooper, walnut specialist agricultural extension service, and W. B. Collier, Santa Paula as the program committee to arrange details of the meeting. The splendid walnut crop conditions will attract many Orange county growers to the field event. Epizootic Is Feared In Deer Population From sections throughout the state there has, in the past few days, been sent out reports that deer were dying in unusually large numbers in many of the favorite hunting grounds. Some dispatches say the deaths were due from a disease common in some cattle countries. Especially in the Livermore area was the number of dead deer said to be large. The state fish and game commission through its research department, anxious to stamp out any epizootic among this favorite game animal, has sent word to all sections from which reports emanated, to have specimens of the carcass of any dead deer rushed to the G. W. Hooper Foundation, second and Permassus avenues, San Francisco, that experts might make a diagnosis and determine from what the deer died, that proper steps might be taken to combat the disease. So far not a single specimen has been received. Sportsmen as well as state game wardens who have investigated the reports say they have not found any unusual number of deaths among deer, and most reports indicate that deer throughout the state are in better condition this season than for many years. Favorable weather conditions have been ascribed to this desirable condition. HOLD WIENER BAKE Mr. and Mrs. Willard Keith, of La Habra, entertained members of their two Sunday school classes Friday afternoon at the E. E. Keith home in La Habra Heights. A swim in the Keith swimming pool preceded the Wiener bake. About 30 boys and girls was present. NOTIONING Mazette Sent To You! Important local news with hours each day. You condensed local and interestingly---- with Orange county and when you return, for a few days. you condensed local y and interestingly---- with Orange county and when you return, for a few days. oy reading the regular such writers as Bruce Gaines, Mary Marshall, Riesenberg and Frank e. Their contributions me problems, and fictelligent, enlightening