anaheim-gazette 1932-02-18

FARM RECOVERY PREDICATED ON BUSINESS IMPROVEMENT, STATES 4TH THE AGRICULTURAL OUTLOOK Condition and Outlook for Citrus Fruits, Nuts, and General Produce of State Given in New Volume Published in Cooperation with United States Department of Agriculture A ray of light flashed into the agricultural economic picture given at Berkeley. California agriculture was told that, although recovery from present low levels of consumer purchasing power in the United states may be slow, a careful study of national and international economic conditions leads to the belief that some improvement in the status of the farming industry is on its way. Indications are that stocks of consumers' goods, which had accumulated at the beginning of this depression, have already been largely depleted. Low levels of industrial production in 1931 indicate that stocks in retail channels are extremely small. Need for replenishing these stocks and for providing current requirements should stimulate increased industrial production in the near future. Even though the general price level may not rise materially, employment and payrolls may be expected to increase, and demand for agricultural products to improve. This forecast, emphasized in the Fourth Annual Agricultural Outlook for California, prepared by Dr. H. R. Wellman, Dr. S. W. Shear, Professor E. C. Voorhies, and C. J. Poole, was released today by the agricultural extension service College of Agriculture University of California. "Further rapid decline in the general level of wholesale prices of all commodities in the near future," states the 1932 Agricultural Outlook, "does not appear probable and some increases may be expected in 1932 or 1933. If wholesale prices cease to decline, the spread between prices farmers receive for their products, and prices they pay for commodities and services may be expected to become smaller." "Even if wholesale prices do not increase, prices received by farmers for their products may be expected to re- "Further rapid decline in the general level of wholesale prices of all commodities in the near future," states the 1932 Agricultural Outlook, "does not appear probable and some increases may be expected in 1932 or 1933. If wholesale prices cease to decline, the spread between prices farmers receive for their products, and prices they pay for commodities and services may be expected to become smaller. "Even if wholesale prices do not increase, prices received by farmers for their products may be expected to recover part of the amount by which the decline in such prices has exceeded that of wholesale prices of all commodities, as soon as business conditions and demand improve. Depends on Business. "Demand for agricultural products, over a period of years, will tend to rise as business activity and employment increase above the present unusually low levels. In 1931, business activity fell to a lower level than was reached in 1921. Rate of recovery from the present depression can hardly be as rapid as revealed in the latter part of 1921 and 1922, because eleven years ago there was a much larger potential demand for new construction and new equipment than there is today. However, business activity, employment, and payrolls are now near the lowest levels reached since 1929. Employment has decreased roughly 30 per cent while payrolls also affected by part-time employment and wage reductions, have decreased about 50 per cent from the average in 1929. The purchasing power of a large part of the population, is, therefore, very low. "Average cost of living in the cities has not fallen in proportion. It has decreased only about 15 per cent. Food items in the cost of living, have fallen about 25 per cent, while most other items have decreased very little. Increase in the domestic demand for farm products in 1932, therefore, is largely dependent on improvement in the business situation within the next few months. Factories and machinery, even when idle, deteriorate and become obsolete. Replacements and repairs of buildings and machinery provide for necessary current production sooner or later will require additional workers. Each increase in employment creates a demand for additional goods and services. Foreign Demand Important "Foreign demand for all California's agricultural products during the export season for the 1932 export crops, however, is not expected to be any better than it was during the 1931 export season, and may not be as good. Business activity in most foreign countries is just as bad, if not worse than in the United States. "Changes in the value of money and control over foreign exchange have ad-" In the preparation of the fourth annual Agricultural Outlook, information was obtained from the United States Department of Agriculture and its Bureau of Agricultural Economics, United States Department of Commerce. California Crop Reporting Service, California-State Division of Markets, cooperative marketing associations, and commercial companies. Studies of the Giannini Foundation of Agricultural Economics, University of California, relating to factors affecting supply, demand, and prices of important California farm products, provided much of the basis for the following interpretations: Lemons—Despite decline in the buying power of consumers, demand for lemonds in this country during the past two years has been maintained at a high level. Most of this recent increase in demand, however, has been the result of temporary rather than permanent conditions. Consequently, growers should not expect that, during the next few years shipments as large as those of the past two years can be sold at prices as high as those which were obtained in 1929-30 and 1930-31. The industry has already demonstrated its ability to take care of seasonal surpluses successfully. If large acreages are planted to lemons in the next few years, however, it is probable that the surpluses above domestic requirements will become very burdensome when the trees come into bearing. Grapefruit—Trend of world grapefruit production is sharply upward. Larger crops are in prospect during the next few years in the United States. Porto Rico, Isle of Pines, South Africa, Palestine, Jamaica, Brazil and Argentina. While further increase in the demand for grapefruit is expected, it does not now appear that demand will increase as fast as the production. This, together with the prospect that the general price level will continue below the 1921-1929 average, points toward materially lower prices than the average of recent years. Future prices of summer grapefruit, however, are likely to be more favorable than those of winter grapefruit. Summer Oranges—Growers who intend to plant Valencia oranges in 1932 should give careful consideration to the probability that when their trees come into bearing, average prices received for oranges shipped during the summer months will be materially below the high level of recent years. Indications are that the trend of productions of summer oranges for the coming years will increase faster than the trend of demand. There is also the probability that the general price level will continue below the 1921-1929 average which will, in itself, tend to keep the orange prices lower than they would be other- Foreign Demand Important "Foreign demand for all California's agricultural products during the export season for the 1932 export crops, however, is not expected to be any better than it was during the 1931 export season, and may not be as good. Business activity in most foreign countries is just as bad, if not worse than in the United States. "Changes in the value of money and control over foreign exchange have adversely affected our agricultural exports, and will continue to do so for some time to come. In addition to tariffs, many countries are applying quota restrictions. In some cases total embargoes have been placed against certain goods. "Once established, trade restrictions tend to remain for long periods. Full effects of many of the trade restrictions in recent years are not yet clearly evident. However, they can be expected to further restrict foreign demand for our exports. Some of these restrictions may be retaliatory measures against our tariffs which tend to shut foreign goods out of the United States, and curtail purchasing power of other countries to rour exports. "In the absence of a considerable increase in volume of money and credit in circulation, the general price level in the United States is likely to continue below the 1921-1929 average for some years. "As long as the present lack of international confidence, and intense competition for gold supplies now concentrated in a few countries, continue, very low levels of commodity prices throughout the world are probable." Outlook Assists Farmers Preparation of the annual Agricultural Outlook, and the dissemination of the economic information it contains, is designed, according to officials of the College of Agriculture, University of California, to assist farmers in adjusting their production to market demands. It is recognized as one of the most important activities of the United States Department of Agriculture and tend to plant Valencia oranges in 1932 should give careful consideration to the probability that when their trees come into bearing, average prices received for oranges shipped during the summer months will be materially below the high level of recent years. Indications are that the trend of productions of summer oranges for the coming years will increase faster than the trend of demand. There is also the probability that the general price level will continue below the 1921-1929 average which will, in itself, tend to keep the orange prices lower than they would be otherwise. The prices of commodities that growers buy for living and production purposes, however, may also be lower, which offsets a part of the decline in orange prices. Winter Orangess—California oranges which are marketed during the six months of November to April, inclusive, are likely to meet increasing competition during the coming years. From both oranges and grapefruit produced in other states of the Nation. With the recovery of business activity and employment in this country a substantial increase in the demand for winter oranges from the present low level is to be expected. Indications are, however, that it will be several years before the demand is again as good as th 1927-28 average. Nuts Walnuts—Available information points toward a pronounced upward trend in the production of walnuts in both California and Oregon during the coming years. In order to dispose of this large prospective increase in production it will probably be necessary to reduce prices on the unshelled walnuts and to shell a larger proportion of the crop. In view of these conditions it does not appear that new plantings of walnuts are justified except in those localities where it is definitely known that good yields of high quality walnuts can be produced at a very low cost. Almonds—The peak of almond production in California has apparently been reached. The higher duty on importations of almonds now in force tends to restrict the competition from foreign countries. With the recovery in the The Way of Life By BRUCE BARTON MORALITY In Mary Roberts Rinehart's autobiography, My Story, occupies this reference to petticoats: "They had to be made, two or three, very full—and generally a short flannel one to the knees— 'Not long ago a young girl of my acquaintance was going through an old trunk of her mother's and came across a brief box of embroidered flannel. 'What on earth is this?' she demanded. 'That? That was my flannel petticoat for my wedding. Whereupon the girl burst into shrieks of delighted laughter. I smiled when I heard the story," says Mrs. Rinehart. "I too have somewhere just such a garment. I scalloped and embroidered myself for my wedding, and I should have felt a shameless woman without it." Julia Ward Howe, when a little girl, grew weary from a long ride in the family coach, and allowed her knees to drop apart child wise. Instantly her father reproved her: 'My daughter, if you cannot sit like a lady we will stop at the next tailors and have you measured for a pair of pantaloons." The characteristics which distinguish a "lady" and comprise her moral code have differed widely in different generations. I remember the first girl I ever saw who had cut off her hair. She worked in my office. The president of the company called me on the carpet and wanted me to fire the young lady, which declined to do. To his way of thinking, bobbed hair was a sure sign of an abandoned woman. I recall the first lady whom I ever saw lighting a cigarette. All of us who witnessed the performance were sure that she was no better than she ought to be. Only recently I ran across an old copy of the Book of Rules issued by a coeducational college a quarter of a century ago. I consisted of thirty pages of "Thou shalt nots" and, having prohibited almost everything, it wound up with this blanket injunction: "In addition to the foregoing rules, students are expected to refrain from card playing, dancing and theatre-attendance, and to observe the other common rules of morality." The Old Testament contains many precepts, but in the book of Micah there is one verse which is a summary of them all. valenciennes insertion, and if you have bits of any sort of real lace stowed away from the time when laces were extensively used, remember that now is the time to bring them forth, because the best dressmakers are making use of the finer sorts of lace this season. The revers may be made by combining bands of organelle and a good imitation lace, or to wear on a short sports type of dress, you may use revers made entirely of white silk pique. A very decided advantage of this type of neck trimming is that it is so easily washed and ironed and just as easily put back into position again. Another advantage is that the lingerie does not extend to the back of the neck, where it might be soiled or mussed when coming in contact with the coat collar. Anaheim Students Aid Goodwill Move Projan Youth Take International Only recently I ran across an old copy of the Book of Rules issued by a coeducational college a quarter of a century ago. I consisted of thirty pages of "Thou shalt nots" and, having prohibited almost everything, it wound up with this blanket injunction: "In addition to the foregoing rules, students are expected to refrain from card playing, dancing and theatre-attendance, and to observe the other common rules of morality." The Old Testament contains many precepts, but in the book of Micah there is one verse which is a summary of them all. I reads: "He hath showed,thee, O man, what is good; and what doth the Lord require of thee, but to do justly, and to love mercy, and to walk humbly with thy God?" This is the basis of all morality. This is fundamental and unchanging. But whether hair or petticoats are long or short is nothing to worry about. It Pays To Advertise In The Gazette The Me WORD is A "personal guarantee" Unless you know the man Ninety percent of the things are selected by the lady men purchasing agent. Most male buyers, and the reason — convinced by proof—than Anaheim Students Aid Goodwill Move Projan Youth Take International Outlook on Present World Problems Francis and Joe Bischard of Anaheim were among the 45 men and women students of the University of Southern California who conceived the International Goodwill Youth movement concluded last Friday when an all-university outdoor mass meeting was held in front of Leonard Administration building to have the Projan student body adopt the following five-fold resolution: "We the students of the University of Southern California, in a gesture of friendliness and in a frank effort to avoid international suspicions, hereby resolve: 1. That American students should assume a broad objective outlook on world problems without respect to race or creed. 2. That a spirit of international good-will should be developed among the university students of the world. 3. That international suspicions must give way to international acts of cooperation. 4. That the time has come for the settlement of international problems by any other means than war. 5. That university students everywhere be invited to join in this expression of a desire to bring about universal understanding and goodwill." Harry Proctor, president of the student body of Southern California affiliated institution, the Los Angeles University of International Relations is heading the student movement, and together with President R. B. von KleinSmid of the Trojan institution, presided at the mass meeting. Spring Housecleaning At Children's Camp Spring housecleaning is on at the Orange county children's health camp for the senior children with the help of their teacher, Miss Rosemarie Wilson, have cleaned the old store room in the school building and tinted the walls green with trimmings of Oriental orange. The girls are making the curtains of orange to match. When transformed, the room will be the art studio. This week's new pupils is William Waddell of Santa Ana. A visitor of note was Marion A. Speer, of Huntington Beach, Mr. Speer presented the camp with an autographed copy of his latest travel book entitled "Western Trails." Unemployment Relief Sale Tailor-made suits. $24.50. Extra parts free. January only 308 E. Center. Dr. Flagg Dentist 105 East Center Street (GROUND FLOOR) A careful dentist, using painless methods at a price that is reasonable—an honest effort to render the best type of dentistry. EXTRACTIONS ...$1.00 PLATES ...$10, $15, $25 FREE EXAMINATION Remember, the only dentist with a ground floor location in Anaheim. Open Evening—Phone 4527 EYES EXAMINED—GLASSES FITTED MOMER A. NELSON, Opt. D. Optometrists TEUTONOPHONE FOR THE HARD OF HEARING Phone 3104. 114 N. Lemon St. Anaheim, Calif. KELVINATOR— REDUCED from $196.40 to $157.12 FBARN, 278 E. Center St., Anaheim Easy Parking Phone 3111 of the Book of Rules of a century ago. 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CALIFORNIA The Merchant's RD is his BOND! al quarantee” means very little to you know the man who makes it. cent of the things bought for your home by the lady member of the firm. She is the agent. Most men admit that she is a cap-and the reason is this: She must be shown by proof—that an article is what she know the man who makes it. cent of the things bought for your home by the lady member of the firm. She is the agent. Most men admit that she is a capand the reason is this: She must be shown by proof—that an article is what she worth the price! ason, she sees the advantage of dealing merchant—a man whose "personal quarisfaction" means just what it says. what what he advertises in this paper is enconsideration. Because she has confidence bor—the local dealer—she can safely inily funds in what he guarantees. READ THE ADS IN THE HEIM GAZETTE Yourself Money by Trading at Home.