anaheim-gazette 1931-01-22

The Way of Life By BRUCE BARTON "THAT'S MY FATHER" A young professional man took me to a country town to call on his parents. The old couple have raised eight children, of whom six are living and doing well. The Father runs a small store. "I wanted you to meet my people," my friend said later. "They are poor, but I'm very proud of them. When any one talks pessimistically about marriage or human life in general, I like to remember the record of those two old folks." On my way from a summer hotel to a near-by golf course I picked up a caddy, a bright-eyed youngster of thirteen. "Are you staying at the Inn?" he asked. "Have you met the night engineer?" I sald that unfortunately my contracts had been entirely with the day staff. "You should meet him," the youngster said proudly. "That's my father." It is assumed by those who view the social structure with disfavor that men work from only two motives—money or reputation. I venture to say that after one has laid by a few extra dollars and has seen his name in print a dozen times these two motives very rapidly lose their power. Far stronger and more enduring motives, I take it, are the calm appraising eyes of one's children. They are our judges; their opinion counts more than that of all the rest of the world. Samuel Butler thought it was a great mistake that the generations over-lap. He pointed with approval to the example of the moths and battles which spin their cocoons, surround the new life with enough food to start it successfully in the world, and then quietly die and get out of the way. It would be much better, he said, if each one of us could come into the world wrapped in twenty thousand dollars, which would see us through to maturity, unencumbered by any acquaintances with parents or relations. Such a world would make just as much progress as the beetles have made in the past ten thousand years. We keep going, not so much for money or fame, but in the hope that $10,000,000 For State Highways Vast Road Improvements Will Be Started Within 90 Days; Employment For 3400 Men A total of $10,000,000 in state institution and state highway construction will be under way in California within the next 90 days. Colonel Walter E. Garrison, director of the department of public works said this week. Colonel Garrison's statement was Add Half Million To Sunkist Fund Huge Crop Demands Larger Sales Expenditure; Problems Told by E. G.-Dezell Approximately $500,000 additional for advertising the big crop of California oranges was assured in the approval by the board of directors of the California Fruit Growers Exchange, of a special advertising appropriation of an additional two cents per box on oranges during the 1930-31 season, according to a statement issued today by E. G. Dezell, general manager of the Sunkist cooperative. The $500,000 additional advertising appropriation for oranges, based on the January 1 crop estimate, makes over $1,700,000 available for advertising Sunkist oranges during the 1930-31 season. "California orange growers are facing a difficult marketing season with the largest orange crop ever produced in this state and in Florida," stated Mr. Dezell in commenting on the board action. "The Exchange has taken the initiative in this crisis of the entire state's industry by passing this emergency advertising fund, even though the cost to Exchange growers will be increased above that of normal years. This larger advertising investment it is felt will greatly assist in moving the present season's big orange crop and bringing better returns to over 12,500 Exchange growers, and will mean an even greater trade and consumer preference for Sunkist fruit in the markets during the present season and in future years." Huge Fund Split Only after a series of conferences lasting over a period of two months and an intensive study of general marketing conditions, in prospect for the coming season, did the Exchange special orange committee recommend the additional advertising expenditure on oranges to the board of directors of the California Fruit Growers Exchange. The $500,000 appropriation will be apportioned throughout the United States and Canada in direct relation to the State Highways Vast Road Improvements Will Be Started Within 90 Days; Employment For 3400 Men A total of $10,000,000 in state institution and state highway construction will be under way in California within the next 90 days, Colonel Walter E. Garrison, director of the department of public works said this week. Colonel Garrison's statement was made as Governor Rolph signed the bill appropriating $5,109,600 for state institutional construction. The director lauded the action of the chief executive in signing this bill as an emergency measure. He assured Governor Rolph that the money thus provided would and its way into the hands of labor and trade under orders of full speed ahead. A new record is being established in placing this program under construction. Colonel Garrison further stated. Red tape has been ruthlessly slashed in order that the work provided through Governor Rolph's signature to the appropriation bill may be made immediately available to the people of California. Full Speed Ahead Instancing the manner in which this program is being speeded up, the director stated that the suggestion of Governor Rolph, advertisements for bids on some projects included in the bill signed by the governor had been started even before the legislature had passed the measure. In this way fully 30 days had been gained in starting actual construction on the projects thus advertised. To speed up the work of preparing plans and specifications for other projects included in the bill signed by Governor Rolph, so that they will be available for contract within six months, Colonel Garrison announced that architects other than those in the division of architecture will be employed. Included in the $10,000,000 program scheduled to be under way within 90 days are $3,500,000 in building projects for state institutions, and $6,500,000 in highway projects. The total of $3,500,000 for state institution projects is in addition to $988,000 in projects at these institutions, work upon which was started during the present month. Employ 3400 Men Colonel Garrison estimates that the work at state institutions will provide employment for 900 men during a period of 13 months. Its wide distribution over the state adds to its value. The highway construction will give additional employment to 2500 men. "I have been instructed by Governor Rolph to get the state building program under way without a day's unnecessary delay," said Colonel Garrison. "This is in accordance with the governor's policy of providing the largest possible amount of public work at this time as a means of relieving unemployment." A new fresh University of S. Milford schools and preschool register at S. O'Rd. 3rd, and to begin on February 4th starts. One of the initial term in Southeastern Italian Culture in charge of P.O. of the University Averardi comes from its generosity of D. Warns Fa Neglect of Orderly Farm States of H One of the working periods o Harold E. V. Orange county care of or injury results. Actions in the w absolutely essen health of trees operations which portance which without danger The two primaries are irrigation a particular refer Trees must not or they will be b ment of crop and wood and fruit Coiling moth not be neglected codling moth will point rendering keting. Examples in nearly all moth exists. Crop ran as his worny. Annual way to handle "Cultivation c minimum. Just control the wee Forget about dry moisture. Kill that is necessary absolute essential prune a little ev once in a whille gram can be pe Mr. Walberg sta "The big thing walnut trees live two years of new production power come. Better talk investment as m list fruit in the markets during the present season and in future years." Huge Fund Split Only after a series of conferences lasting over a period of two months and an intensive study of general marketing conditions in prospect for the coming season, did the Exchange special orange committee recommend the additional advertising expenditure on oranges to the board of directors of the California Fruit Growers Exchange. The $500,000 appropriation will be apportioned throughout the United States and Canada in direct relation to the density of population; 75 per cent of the funds being scheduled for the Eastern and Central sales divisions and the remaining 25 per cent to be used in advertising throughout the rest of the United States and Canada. The special orange advertising funds will be evenly distributed between Navel and Valencla seasons. "Many of the leading distributors of food products in the United States are increasing rather than decreasing their advertising expenditures during 1931," stated advertising Manager W. B. Gelssinger at the meeting. "Keener competition on a price basis from other food products and from the large crop of Florida oranges will be more strongly felt during 1931 than in past seasons, due to the general lowered buying power throughout the country. These factors, coupled with the large California orange crop, made the increased advertising funds seem advisable." South Dakota State Group Meets Jan. 25 John R. Quinn, formerly national commander of the American Legion and now member of the board of county supervisors of Los Angeles, will address the South Dakota State Society on "California History and Traditions" at the meeting to be held Sunday, January 25, at Sycamore Grove, Los Angeles. Orchestral numbers will furnish entertainment. Several speakers will enliven the program. President Clay Carpenter requests that all former residents of South Dakota join the group, bringing a basket lunch and cups. Coffee will be served. Colonel Garrison estimates that the work at state institutions will provide employment for 900 men during a period of 13 months. Its wide distribution over the state adds to its value. The highway construction will give additional employment to 2500 men. "I have been instructed by Governor Rolph to get the state building program under way without a day's unnecessary delay," said Colonel Garrison. "This is in accordance with the governor's policy of providing the largest possible amount of public work at this time as a means of relieving unemployment and bettering business conditions. To accomplish this we have been forced to cut read tape and forget precedents. We are inaugurating a policy of "employment preparedness," which we believe will relieve unemployment to a very measurable extent and point out a path for private business to follow. We intend to increase the amount of public work in the succeeding three-month period and instructions to this effect have been given both to the division of highways and the division of architecture of the state department of public works." ANAHEIM GAZETTE Burden of Taxes Shows a Decrease Value of Taxable Property in Orange County Given at $610,147,295 The burden of local taxation in California during the past year has creased slightly, according to the state board of equalization. In spite of complaints in many cities of excessive taxation records, the state board show that property taxed has increased faster than the taxes since 1928. In Orange County Calculations based on appraisals made NOTICE INVITING SEALED POSALS FOR FURNISHING WIRE FENCE NOTICE IS HEREBY GIVEN that sealed proposals will be received by City Council of the City of Anaheim, the office of the City Clerk of said City up to 8 o'clock P.M. of Tuesday, February 10, 1931, for furnishing approximately 1260 linear feet of woven woven fencing and gates for the City Park said City. Said fence to be of No. 11 galvanized wire, 2-inch chain link diamond most approximately 5 feet high, with 2-inch O.D. tubular steel posts, 2½-inch O.D. corner and gate posts, and 1% in O.D. gate frames. Each proposal must be accompanied by a certified or cashier's check, payable to the City of Anaheim, in amount of One Hundred Fifty Dollars ($150.00), and the check of the successful bidder will be held until the acceptance of the fence, complete. Plans and further information may be obtained at the office of the Engineer of said City, and all proposals must be on forms furnished by City Engineer. The City Council of said City reserves the right to reject any and all proposals Dated January 14, 1931. Spring Semester of S.C. Starts Feb. 4 A new freshman class will enter the University of Southern California with the opening of the spring semester next month. Midyear graduates of high schools and preparatory schools are to register at S.C. on February 2nd and 3rd, and to begin their college careers on February 4th when class instruction starts. One of the innovations of the spring term at Southern California is a course in Italian Culture and Civilization to be in charge of Professor Bruno Averardl of the University of Florence. Dr. Averardl comes to S.C. as visiting professor. Dormant Spray for Stone Fruit Best Proper Spraying Will Controll All of Pests of Peach in California, Advisor Reports Two applications of lime-sulphur, one at this season of maximum dormancy, and the second application when the buds begin to swell and before the first blossoms open, will control all of the usual diseases and pests of the peach in California. A new freshman class will enter the University of Southern California with the opening of the spring semester next month. Midyear graduates of high schools and preparatory schools are to register at S.C. on February 2nd and 3rd, and to begin their college careers on February 4th when class instruction starts. One of the innovations of the spring term at Southern California is a course in Italian Culture and Civilization to be in charge of Professor Bruno Averardl of the University of Florence. Dr. Averardl comes to S.C. as visiting professor from Italy as a result of the generosity of Dr. Mario T. David. Warns Against False Economy Neglect of Orchards Very Costly, Farm Advisor Walberg States of Present Situation One of the worst things possible during the period of depression, according to Harold E. Wahlberg, farm advisor of Orange county, is to economize in the care of orchards that permanent injury results. There are certain operations in the walnut orchard that are absolutely essential for the vigor and health of trees and there are other operations which are of secondary importance which can be dispensed with without danger of permanent injury. The two primary essentials of walnuts are irrigation and pest control, with particular reference to codling moth. Trees must not be allowed to go dry or they will be handicapped in development of crop and in production of new wood and fruit buds for ensuing years. Codling moth control program must not be neglected or the population of codling moth will quickly build up to a point rendering walnuts unit for marketing. Examples of neglect can be seen in nearly all sections where codling moth exists. In some instances the crop ran as high as 35 to 40 percent wormy. Annual spraying is the only way to handle the situation. "Cultivation can be reduced to a minimum. Just cultivate enough to control the weeds and make furrows. Forget about dust mulch to conserve moisture. Kill the weeds; that is all that is necessary. Pruning is not an absolute essential. It is better to prune a little every year than a once in a while, but the pruning program can be passed up if needs be," Mr. Walberg states? "The big thing to remember is that walnut trees live a long time. One or two years of neglect may injure their production power for several years to come. Better take care of the long time investment as much as possible." Jauhawkers to Hold Stone Fruit Best Proper Spraying Will Controll All of Pests of Peach in California, Advisor Reports Two applications of lime-sulphur, one at this season of maximum dormancy, and the second application when the buds begin to swell and before the first blossoms open, will control all of the usual diseases and pests of the peach in California, which can be reached by spray treatment, the Orange county' farm advisor's office reports. Spray injury has been reported from spraying in the bloom with lime-sulphur, and if applied late may not effectively control leaf curl. The peach borer is perhaps the most serious pest in Orange county, and a thorough spraying with lime-sulphur at this time, combined with a thorough clean up and burning of all prunings, particularly of the small and newer wood, as well as discarded cull fruit is essential to control the post. This program holds good for almonds, nectarines, plums, prunes and all of the stone fruits except apricots. Recommends Solutions The recommended concentration of the spray is ten gallons of lime-sulphur (32 degrees Baume) to 100 gallons of water. If the infestation last year was severe, three pounds of dry basic arsenate of lead may profitably be added to each 100 gallons of the lime-sulphur spray, thus making a combined poison insecticide and fungicide. In order to avoid possible dissatisfaction the following points should be observed: To not use over-strength materials; do not spray immediately after drying winds; do not spray unless the trees are completely dormant; do not use poor or unreliable materials. Those who have a small number of trees can secure lime-sulphur ready mixed by reliable concerns from their nearest seedhouse or fertilizer dealer. Usually this commercial lime-sulphur is at the proper density (32 degrees Baume) and after adding nine gallons of water to one gallon of the commercial product, the spray is ready to use. Historical Society Meets Friday Night Stereopticon lecture on "Formation of Early California Cities" will be given by Laurance L. Hill at the annual meeting of the Orange County Historical Society, to be held Friday evening, January 23, at 7:30 o'clock at the Ebell Society clubhouse at Santa Ana, according to the announcement this week of Secretary S.M.Davis. Another feature of the meeting will be a talk on "Early California Songs," by Miss Marina Parks. "I HAVE confidence in our Exchange because it's run just the way I'd run my own individual business. These weekly meetings give me all the facts I should have—all the information I'd need if I were the sole owner instead of a member of a group of owners." Jayhawkers to Hold Big Picnic Reunion All who ever lived in Kansas are called to meet for a picnic reunion, all day Thursday, January 29, in Long Beach under and in the Municipal auditorium at the pler. There will be county registers and headquarters so all may find the old neighbors even with thousands present. There will be a brief program opening at one o'clock songs, short talks, but the main purpose will be to have a good time. FOX THEATRE ANAHEIM FRI. SAT. JAN. 23-24 Janet Gaynor Chas. Farrell "THE MAN WHO CAME BACK" SUN. ONLY JAN. 25 Chas. Bickford in the Jas. Oliver Curwood Story "RIVER'S END" MON., TUES. JAN. 26-27 Jeanette McDonald Reginald Denny "OH FOR A MAN" WED., THU. JAN. 28-29 Walter Huston "CRIMINAL CODE" Your Exchange because it's run just the way I'd run my own individual business. These weekly meetings give me all the facts I should have—all the information I'd need if I were the sole owner instead of a member of a group of owners. "All these details of shipments, crop forecasts, overtures and advertising investment to me as a citrus grower belong to the exchange, and I interested in knowing I'm what" "There's another angle to I like to get acquainted with growers and talk my problems. This exchange is a b the cooperative method." "So from every standpoint and financial—these meetings to be a citrus grower. When everything we are doing I unis that we Exchange members returns for our crops." The facts are that the mem change. Every action of the gr and for the individual growers first, by annual meetings of th tions where reports are heard mined and directors elected, quently; second, by weekly open central Board of Directors when rent interest to the entire men cussed and decided. By attendings or reading the published member is able to observe at Anahaim, Calif., Jan. 22, 1981 Taxable Property in Orange County Given at $610,147,295 of local taxation in Calling the past year has deftly, according to the state usualization, of complaints in many low-excessive taxation records of board show that value of tax has increased faster taxes since 1928. In Orange County cons based on appraisals made INVITING SEALED PROPOSALS FOR FURNISHING WIRE FENCE IS HEREBY GIVEN that proposals will be received by the Council of the City of Anaheim, at the City Clerk of said City, Stock P. M. of Tuesday, Feb. 31, 1931, for furnishing approximately linear feet of woven wire gates for the City Park in place to be of No. 11 galvanized chain link diamond mesh, nearly 5 feet high, with 2-inch ear steel posts, 2½-inch O. D. gate posts, and 1½ inch frames. Proposal must be accompanied or cashier's check, payee City of Anaheim, in the One Hundred Fifty Dollars and the check of the successwill be held until the acceptance, complete. And further information may be at the office of the City said City, and all proposals in forms furnished by said person. Council of said City reserves reject any and all proposals. January 14, 1931. In Orange county show the present actual value of all property subject to local taxation there is $610,147,295. The state total was set at $17,454,703,275 by the board. The state total marks a gain of 8.2 per cent over the corresponding total of $16,131,847,561 in 1928. Taxes on these properties has lagged behind the increase in value, probably to gratification of owners. Figures show that taxes on the properties increased from $291,868,308 to $309,752,050 or slightly more than 5 per cent. New State Average "The new state average tax rate for county, municipal and district purposes on each $100 of actual property value has been set at $1,757 by the board, instead of the $1,809 rate prevailing in 1928." These figures relate only to average tax burden and in many cases the actual tax burden is quite different," the report said. "In the course of our investigation we have encountered numerous instances where the actual tax burden is greater than it has ever been before." Basis for Study The report will be submitted to the state legislature to be used as a basis for studying proposed tax relief to property owners. With property now bearing nearly half the total cost of municipal, county and state government in California, strenuous efforts are expected to be put forth by farmers and those interested in real estate to have a portion of their burden lifted. Monthly Auction On North Lemon Planned Jack Martin, "Trish Auctioneer" who for several years has operated an auction house on South Lemon Street, and M. L. Harbison, proprietor of the mule barn at 1003 North Lemon street, announced the opening of a sales yard at the North Lemon street address for the auction of stock, cars, machinery and miscellaneous goods. Sales days will be on the third Thursday of every month, beginning January 22. The two men are working together for the sales days, but each will operate his place of business independently of the other on other days of the week. Anaheim High School THURS NIGHT January 29, 1931 The Shakespeare Guild of America Presents The Famous American Actor WILLIAM THORNTON in Shakespeare's Comedy "THE MERCHANT OF VENICE" A Great Cast of Living Players. Not a Motion Picture. Superb Scenery, Costumes, Armor and Light Effects. Resreves your seats early, Prices 50c, 75c, $1.00 The Famous American Actor WILLIAM THORNTON in Shakespeare's Comedy "THE MERCHANT OF VENICE" A Great Cast of Living Players. Not a Motion Picture. Superb Scenery, Costumes, Armor and Light Effects. Resreves your seats early, Prices 50c, 75c, $1.00 Seats on Sale Thursday, Jan. 22 "These exchange meetings make me glad to be a citrus grower" WE confidence in exchange because just the way I'd own individual. These weekly give me all the should have—all information I'd need the sole owner of a member of a few owners. Exchange because just the way I'd own individual farms. These weekly give me all the information I'd need the sole owner of a member of a few owners. these details of crops, crop forecasts, overhead expenditures and advertising investments are important as a citrus grower. I don't have to go to the exchange, and I am very greatly interested in knowing I'm where I should be. There's another angle to these meetings. To get acquainted with other citrus growers and talk my problems over with them. Change of ideas is a big advantage of cooperative method. From every standpoint—factual, social financial—these meetings make me gladcitrus grower. When I see and know we are doing I understand why it Exchange members get the highest for our crops." Facts are that the members are the Ex- Every action of the group is made by the individual growers. This is assured annual meetings of the local association reports are heard, policies determined and directors elected, who meet first, by weekly open meetings of the Board of Directors where matters of currest to the entire membership are discussed and decided. By attending these meetings reading the published reports, every is able to observe at all times that the Exchange is conducted in a manner calculated to bring him the highest average returns for his crops. Interested non-member growers—Learn the facts. The manager of your nearest District Exchange or Exchange Association will be glad to answer your questions and acquaint you with the many reasons why over 75% of California and Arizona citrus growers find Exchange membership profitable. Or write, Growers Service Bureau, Box 530, Station C, Los Angeles, California. Sunkist ORANGES LEMONS GRAPEFRUIT WHAT THE EXCHANGE IS: The California Fruit Growers Exchange is a non-profit organization of more than 12,500 citrus fruit growers, producing over 75% of the California and Arizona citrus crop, operated by and for them on a cooperative basis. Its object is to develop the national and international market for its Oranges, Lemons and Grapefruit, and to provide a marketing organization that will sell the fruit of its members most advantageously and at least expense. Receipts from sales, less only actual cost of operation, are returned to growers. Applications are received through all the Exchange's 214 local packing associations, 23 District Exchanges, or at the central office in Los Angeles.