anaheim-gazette 1930-10-23

A Soldier's Widow on Pilgrimage To Graves of Heroes in France Mrs. Ariela Bigelow Re-Counts Experiences and Observations While On Journey as Guest of United States Government, on a Six Weeks Trip Mrs. Ariela Bigelow, teacher of fret-ted instruments at the Orange County School of Fine Arts, who with a group of 226 American Gold Star mothers and widows of the World War, made a pilgrimage to cemeteries of France, is telling of her experiences and observations in illuminative talks to Anaheim organizations. She will speak to the Rotary Club next Monday. Her Anaheim companions on the trip were Mrs. Roth Rock and Mrs. Carrie Johnson, the trio leaving Anaheim on May 29 and returning July 10, a six weeks journey until they arrived at home again. They joined their group at New York, and they sailed to Cherbrough, France, going to Paris on the day of their arrival at the seaport. They spent eight days in Paris and six days more in France. "It was a most memorable trip," said Mrs. Bigelow to a Gazette reporter. "We are all very grateful to the United States Government which made it possible for us to go. There was an American army officer in charge of each group, and we were accompanied also by a physician, an interpreter guide and graduate nurses. We had the best of attention everywhere." "The group I was in went to the Argonne cemetery, the largest in France where American soldier boys tre buried. Every grave in the cemetery is so plainly marked that we from Anaheim had no difficulty whatever in finding the spots we sought." "The Argonne cemetery is at Romange, to which we went in motor buses from Verdun, the city which was riddled with shell and shot in one of the most awful battles of the World War." "The group I was in went to the Argonne cemetery, the largest in France where American soldier, boys tre buried. Every grave in the cemetery is so plainly marked that we from Anaheim had no difficulty whatever in finding the spots we sought. "The Argonne cemetery is at Romange, to which we went in motor busses from Verdun, the city which was riddled with shell and shot in one of the most awful battles of the World War. A million men died to save that city from the Germans, and fields, trees, houses and hills, as well as the city, were churned into diabolical chaos by the shell fire of four long years. "There were pock-marked fields, grass-covered but still unplowed, with spotted cows grazing on what had once been an inferno of the world's most gigantic war. There were great shell craters, too, along the way as we went to the cemetery, and out of these craters the red poppies seemed to be greeting us. We saw the remains of the trenches zig-zagging over the gentle hills. In some places dugouts had been leveled and used to make new shoulders for the highways. "Occasionally, too, we saw a German cemetery, starkly naked of grass, with its rows on rows of black wooden crosses, the men buried head to head, a painted name, half obliterated, on either side of the marker. "The Argonne, or Romange, cemetery is a wonderful American creation. In it are buried 14,185 young Americans, who lie there in the faint, uncertain shadows of young trees planted by our own home Government back in America. There are no old trees left in this whole blood-drenched region. "The big busses in which we made the journey wound through the crooked streets of villages. Arriving at the cemetery we were assorted into groups, according to the blocks in which the graves we sought were situated. Nearly every American woman in our party—and they were all Americans—brought some little momento from home—a small flag, a faded flower, a little soil from the homeland of the fallen soldiers, or a photograph lovingly inscribed— "Mothers and sorrowing wives began to drop out of their groups and kneel at the simple shrine where each woman's heart was buried. There arose from this historic cemetery the saddest sound which comes to the human ear. From every quarter of the vast cemetery came moans and lamentations—mothers weeping for their sons; wives weeping for their fallen husbands. Some of the women threw themselves on the graves—graves which were now flat with twelve years of rain and dew. After these first paroxysms of grief, many of the women tried to focus small cameras which they had brought from the States to make a picture of the precious grave to carry back to sorrowing ones in the home land. But for the most part, due to hysteria and lack of experience with the mechanism, some of the women were unable to operate the cameras, now that the moment of picture taking had come. But newspaper photographers were not far away and came to help in getting a snapshot of a grave with its white cross. "Some few of the women had difficulty finding the graves they sought. Due to their misinterpretation of directions they found themselves, in some instances, facing the grave of an unknown soldier, with no name or regimental marking, but only the inscription: 'Here lies an honored American soldier, known to God.' "Occasionally we saw a mother who wept not at a cross, but at a marble six-pointed star. These were the Jewish mothers. "Where a sorrowing American mother was overcome, she was taken to the hostess' house in the cemetery where she received every attention and comfort. On duty there were several trained nurses who had deftly and gently nursed sick and dying American soldiers, some of whom lay under the white crosses. Doctors and nurses at the hostess' house were very solicitous in caring for the aged women who had come. There were stimulating brandles, hot tea and chocolate, sandwiches, eggs, for those in need of refreshment after their trying ordeals in the cemetery. "The hallowed ground at Romange, which we women bedewed with our" FREE HUNTINGTON LIBRARY FROM TAXATION FROM TAXATION THE late Henry E. Huntington gave in trust for the people, the great Huntington Library and Art Gallery, and created a trust fund for its support as "a free Public Library, Art Gallery, Museum and Park for the advancement of learning, and to promote the public welfare." It is a library of libraries—a collection of collections. It comprises 175,000 separate titles of printed books and about 800,000 manuscripts. It contains the vellum Gutenberg Bible, a remarkable Shakespeare collection and more than 5300 titles of books printed on movable type before the year 1501. It contains, among other treasures, the Gainsborough "Blue Boy"; Reynolds' "Tragic Muse"; and Romney's "Lady Hamilton." A. S. W. Rosenbach, probably the greatest living authority, says— "Mr. Henry E. Huntington was the greatest collector of books the world has ever known. The library will be the Mecca of students for all time." The California Legislature placed on the ballot for the coming elections (Proposition No. 15) a Constitutional amendment to free this property from taxation, just as Stanford University was freed some years ago, but added the safeguard that the legislature may revoke exemption at any time. This amendment is specifically endorsed by the California Taxpayers Association and merits the support of the voters. Vote Yes. Compliments TOURNAMENT OF ROSES ASSOCIATION tears which we had come so far to shed, was the scene of some of the most desperate fighting by the Americans. The boys who are buried there are those who fell in that historic Meuse-Argonne offensive, which caused the whole continent of Europe and America to tremble. The Fifth and Thirty-second divisions fought on the very site of the cemetery. They lie today virtually where they fell. It was on October 14, 1918, twelve years ago, that the Thirty-second captured Romagne from the Germans. On the same day the Fifth captured Cunel. Their losses were terrific. That is the reason there are so many marble crosses at Romagne. "The Gold Star mothers and the soldier-wildows with whom I went to France came back to our homeland with a new peace in our hearts. Some of us have through the years grieved because our loved one was buried so far from home. But after we made the pilgrimage to Romagne, we came away with our heart aches soothed. Far away as we are, we are now more content since we saw the graves we sought in that great, imposing burial ground, forever to be the shrine of our heroes who gave up their lives there for what we were told would make the world safe for democracy," and 'a war to end war'." Photographers to Spend Day Here Mrs. Mary Betzsold announces that the Southern California division of the Master Photo-Finishers Association is to meet in Anaheim on Nov. 15, the Orange County association to act as host to the visitors. Photographers from as far north as Bakersfield and from as far south as San Diego will be in attendance and fifty or more of the visitors are expected. The meeting will be held at the Elks Club. Special invitations are being mailed by Mrs. Betzsold and by the Chamber of Commerce, the invitations showing attractive views of the City Park and urging the photographers to "come Independents Must Take Lesson From Chain Store Advertising Plan Advice to increase advertising appropriations, made recently by Roger W. Babson, business statistician, has already been reflected in retail lines in California, according to a report on current trade conditions just made public by the journalism department of the University of Southern California. With continued expansion by chain stores, Mr. Babson's advice is considered especially significant for independent merchants by Marc N. Goodnow, journalism field representative of S. C., who wrote the report. "Perhaps the two most important things that face the independent retailer today," says Mr. Goodnow, "are competition from the chain stores and the necessity of getting his message consistently before a larger body of people. Not only are the chains growing in number of outlets, but a numbr of them are increasing their advertising appropriations. "One of the largest of the mail-order chains (Sears, Roebuck, & Company) will spend this year $4,250,000 for advertising in 544 newspapers, an increase of 25 per cent over 1929. This appropriation is about one per cent of gross sales." One of the largest dry goods chains (J. C. Penny) is continuing its expansion policy, and maintaining its customary appropriation of one per cent of gross sales for advertising purposes. Others of the five-and-ten chains have merged and, under new management, are conducting aggressive newspaper advertising campaigns. "Typical chain advertising percentages, expressed in terms of net sales, are as follows: Grocery, one-fourth to 1.5 per cent; drug, 1.5 per cent to 3.5 per cent; clothing, 3 per cent; shoes, 5 per cent; hats, 2.5 per cent; general, 1.5 per cent. "Even in many instances where chain volumes have not equalled those of last year, the advertising appropriations have not been materially changed," states the S.C. field representative. mistake has been made by the independent merchants of attributing his losses altogether to his competition, rather than in large measure of his own methods of merchandising. In these situations he has been receptive to active sentiment and efforts that seek to create a split between the two types of retailing. The result has been not only to make questionable appeals to consumers instead of to revise methods and practices in merchandising, but to generate pronounced competitive feeling and even resort to price cutting. "The kind of competition that relies upon appeals to public sentiment or bysteria, or that undermines the sound economies of legitimate business, tends to destroy the entire economic fabric of the community, reacting upon other business houses, banks, newspapers, and even residents themselves." Organizations, movements of polices that effect the well-ordered processes of distribution not only unsettle buying conditions but make any return to normalcy even more difficult—and expensive. "Proof is to be found in many cities in the state of California that merchandising and advertising opportunities still lie ahead of the indepenent dealer. He may identify himself with nationally-advertised brands; innumerable types of service to customers are open to him; the quality features of his merchandise have been and always will be strong in their appeal; above all, the personality of both the independent merchant and his store has been and still is one of his strongest assets." "Factors such as the above only to be emphasized in a contestant advertising program to become profitable to the merchant. The fact that the national chain stores recognize the value of local newspaper advertising should mean much to the independent merchant. With the same medium of advertising at his command, he still has a different message to publicize—one that is local and personal in nature." Master Photo-Finishers Association is to meet in Anaheim on Nov. 15, the Orange County association to act as host to the visitors. Photographers from as far north as Bakersfield and from as far south as San Diego will be in attendance and fifty or more of the visitors are expected. The meeting will be held at the Elks Club. Special invitations are being mailed by Mrs. Betzsold and by the Chamber of Commerce, the invitations showing attractive views of the City Park and urging the photographers to "come early and pay a visit to our beautiful city park." One of the features of the meeting will be a banquet and another will be a trip to a Santa Ana engraving plant where the photographers will see the process of turning a photo into a newspaper "cut." Typical chain advertising percentages, expressed in terms of net sales, are follows: Grocery, one-fourth to 1.5 per cent; drug, 1.5 per cent to 3.5 per cent; clothing, 3 per cent; shoes, 5 per cent; hats, 2.5 per cent; general, 1.5 per cent. "Even in many instances where chain volumes have not equalled those of last year, the advertising appropriations have not been materially changed," states the S. C. field representative. "In general, however, the independent merchant whose volume has decreased has neglected to maintain sufficient advertising space. Undoubtedly, this policy of the independent has been responsible for a part of the increase in chain volumes. "In certain cities of California, the strong in their appeal; above all, the personality of both the independent merchant and his store has been and still is one of his strongest assets." Factors such as the above only to be emphasized in a contestant advertising program to become profitable to the merchant. The fact that the national chain stores recognize the value of local newspaper advertising should mean much to the independent merchant. With the same medium of advertising at his command, he still has a different message to publicize—one that is local and personal in nature. With merchandise that meets the quality test, together with all the service features which he may offer, the independent merchant is by no means limited in his advertising or his merchandising by any form of competition," concludes the director of the S. C. Bureau of Field Work. And Now After 25 B. HARTFIELD 108 West Center Street Retires from The Entire Stock Consist DIAMONDS. WATCHES The Entire Stock Consist DIAMONDS, WATCHES and Silverware of High WILL BE SOLD AT Sales will be held Daily at 2:30 p.m. and will be provided for the comfort Your Opportunity! Buy at You THOMAS R. REID and THOMAS J. FAU Presbyterian Young People Organized The young people of the Presbyterian churches of Orange county now have a permanent organization for the first time, with Arvill Morris of Anaheim as president. The organization was formed at a county meeting held at Fullerton Friday evening. Others who attended from this city were Mr. and Mrs. Lloyd Ross and the Misses Ellen Gibbs, Inez Morris, Ruby Stanley and Floma Schneider. Included in the program was a welcome to the county members by Miss Rose Scott, of Los Angeles, secretary of the Presbyterian Young People of Southern California, and an address by the Rev. Lewis Evans of Pomona. The next meeting will be held in January, with Anaheim the probable location. Who can remember the good old days when it was regarded as rather devilish to read a novel by Bertha M. Clay? ARMISTICE DAY 1918 1930 See Spectacular "Pageant OF States" Sixty beautiful floats, depicting historical epochs. Twenty Bands Drum Corps Galore National Guards Boy Scouts Military School Mounted Division Featuring El Rodeo Riding Club AT ANAHEIM NOVEMBER Aerial Stunts Parade Auto Parking Picnic Grounds Free Coffee Open Air Vaudeville Drum Corps Stunts Tennis Exhibitions Football Game Anaheim Colonists vs. Brea-Olinda Cats Admission 50c-$1.00 MIDNIGHT SHOW at FOX THEATER above all, the independent store has been and longest assets. above only to be best advertising profitable to the national value of advertising should independent merchant medium of admand, he still has to publicize—one personal in nature. meets the qual- all the service may offer, the in- is by no means using or his mer- of competition." Anaheim Post 72 Football Game Anaheim Colonists vs. Brea-Olinda Cats Admission 50c-$1.00 MIDNIGHT SHOW at FOX THEATER Studio Preview Talkie Specialties Admission 50c American Legion After 25 Years TFIELD Anaheim m Business k Consisting of CHFS. JEWELRY k Consisting of CHES, JEWELRY Highest Quality AT AUCTION p. m. and at 7:30 p. m. Seats comfort of the patrons at Your Own Price! AS J. FAUSSETT, Auctioneers