anaheim-gazette 1930-10-02

Two Fox Theatres Are Cinema Palaces Many Innovations Feature the Re-Creation of Anaheim and Fullerton Picture Houses BOTH OPEN OCT 4, 2:30 P.M. New Screen Greatly Increases Visibility of Pictures Climaxing one of the most important theatre reconstruction programs in the history of Orange County, and, because of the many innovations and new departures which will be embodied in the renovations, one that is attracting the attention of theatrical circles throughout the entire Southland, the Fox Anaheim theatre and the Fox Fullerton theatre the new name for the Mission Theatre, will throw open their portals to eagerly waiting throngs next Saturday afternoon at 2:30 o'clock. For many weeks past, experts in almost every line of theatre and sound construction have been busily engaged in transforming the popular playhouses into cinema places that will undoubtedly amaze the most blaze individual and will at once place these theatres among that select group of strictly modern sound houses, of which there are an extremely limited number in the country today. Following an extensive survey made throughout this entire area, executives of Fox theatres determined not only practically re-build these theatres, both interior and exterior, but to operate them on a plane with other Southern California Fox first run houses, and from a theatrical standpoint, the re-openings on Saturday will mark the most important event of its kind in local history. Included among the principal installations being made in the Fox theatres are the entire re-finishing of the interior with Acoustone, a new scientifically prepared wall and ceiling material which contains unique sound Startling indeed will be the transformation greeting those who have become familiar with the Old Mission forcourt and entrance in Fullerton. This area is being spaciously remodeled along similar lines of the famed Egyptian theatre in Hollywood. Brilliant Neon illumination will make this theatre front, without doubt, the brightest spot in Orange County. The new marquee arrangement is being constructed along the most modern and attractive lines. Many new innovations are being incorporated in the architecture and illumination of this attraction canopy, thus presenting an appearance to this theatre that will make it almost unrecognizable from the old familiar Mission front. The interior of the Fullerton Fox theatre is being entirely re-carpeted throughout with extensive floor covering. The furnishings, also, will be the modern trend, highly comfortable and attractive in every particular. Of supreme interest to all theatre-goers of this section, is the announcement that, with the reopening of the Fox theatres, most of the talking picture features presented will be first run in this entire district, and many of them will have their district showing only in there cities. Conforming to the established Fox Theatres policy of offering outstanding entertainment at popular prices will be drastically lowered, beginning next Saturday. General admission, entitlements to any seat in the lower floor, will be thirty-five cents. The entire balcony, including the balcony logos, will be twenty-five cents, while children will be admitted for ten cents. The theatre management not only anticipates that the coming Fall and Winter business will be the greatest in local history, but freely predicts that, within the near future, the Fox theatres here will become among the Southland's most important theatrical amusement centers. A mammoth and magnified attraction board, with its myriad of multiling lights, will be another addition. Row upon row Neon lights will dissolve of this area into a brilliant center of attraction. Large, crystalline lettuce illuminated from an unseen proclaim the title of the tion or the star's name, distances. The decorating the board will harmonize ance of the fore court and will certainly be a decide of Fox theatres determined to not only practically re-build these theatres, both interior and exterior, but to operate them on a plane with other Southern California Fox first run houses... and from a theatrical standpoint, the re-openings on Saturday will mark the most important event of its kind in local history. Included among the principal installations being made in the Fox theatres are the entire re-finishing of the interior with Acoustone, a new scientifically prepared wall and ceiling material which contains unique sound absorbent and distribution qualities; the placing of a mammoth Magnascope screen and equipment which will enormously increase the visibility of the newer presentation methods of motion picture projection. At the present time, there are less than a score of theatres in Southern California thus equipped, and these are all metropolitan playhouses in big centers. Fullerton Hi School Girl Following one of the most spirited popularity contests ever staged at the Fullerton Union High School, Miss Lois Hershberger, senior student, lovely and seventeen, was selected from among nearly 1200 students to preside at the official dedication ceremonies of the newly reconstructed and remodelled Fullerton Fox theatre. The event will take place next Saturday evening at 6 o'clock in the beautiful theatre forecourt. Surrounded by high civil officials and prominent personages, Miss Hershberger will press the official button which will brilliantly illuminate the entire structure in a dazzling Neon display. Mayor Hale of Fullerton has issued a formal proclamation designating next Saturday as Fox Theater Day, and the dedication event will be among the principal features of the day's activities. The trouble is there are too many drivers with one horse power brains trying to drive ninety horse power engines. NEXT SATURDAY OCT. 4 NEW PRICES Gen'l Admission Including Loges 35c Balcony 2 Next Saturday, October Anaheim Rejoices—Celebrates the Debut of it's Superstructed Fox Theatre! Everyone Will Want to Hear The Marvelous New Voice and Sound Reproduction . . . Via ACOUSTONE! Visibility, Depth will astonish you MAGNA Saturday - Sunday October 4 and 5 First District Showing! “THE LAST of the LONE WOLF” Featuring BERT LYTELL Also — “NEIGHBORLY NEIGHBOR” Clever Screen Act Mon. - Tues. - Wed. October 6-7-8 First District Showing! Harold Bell Wright's Magnificent Novel “The EYES OF THE WORLD” Nance O'Neil - John Holland Also —— Also Charles Chase Comedy Panic “Dollar Dizzy” New Fore Court Blazes With Light Architectural Innovation is Feature of Re-Adorned Fox Theatre In Fullerton Intense surprise mingled with enthusiastic admiration undoubtedly will be the emotion experienced by the majority of those who visit the Fox Theatre in Fullerton for the first time on or after Fox Theatre Day, next Saturday. Among the outstanding new vistas to greet the eye will be the beautiful new and spaciously reconstructed court and approach. Ever since this theatre has been an important center of attraction in Fullerton, visitors have exclaimed over the unique forecourt. But few theatres in the entire country boasted such an unique entrance. However, Fox theatre officials, always with the thought of constant improvement decided that as a part of the gigantic remodelling plans, new ideas and installations of a highly modern character should be incorporated in this entrance and fore court, and architects immediately began planning these new ideas. The fore court of the widely celebrated Egyptian theatre in Hollywood served as a model. An elaborate box office was planned, fronting directly upon the sidewalk, commodious and beautiful. This is being placed directly in the center of the fore court. A mammoth and magnificently illuminated attraction board, marquee type, with its myriad of multi-colored, blinking lights, will be another important addition. Row upon row of brilliant Neon lights will dissolve the darkness of this area into a brilliantly lighted center of attraction. Large, crystalline letters, invisibly illuminated from an unseen source, will proclaim the title of the picture attraction or the star's name, visible for long distances. The decorative features of the board will harmonize with the balance of the fore court architecture and will certainly be a decided added asset measured, but today it is so universally common that it is accepted as a very ordinary product. The old silent picture was forced to depend almost entirely upon pantomime and the printed word to make it popular and intelligible. Then came the talkies! The picture took on a much more life-like aspect. Instead of the shadow figures which noiselessly flitted across the screen, the talkie performer became suddenly live, and seemed to breathe the self-same atmosphere as the interested spectator. Something was lacking, however. One apparent illusion seemed to be missing. It was depth. Nothing seemed to be able to dispel the flat surface of the screen, after all. Technical experts labored over the intricate problem. Experiments were tried in every conceivable fashion. The entire world was combed for ideas. Then Magnascope was invented. Not long ago, the country buzzed with excited interests when it was learned that the Fox Film Corporation was to produce a picture "Happy Days" in which would be incorporated the illusion of depth and true life. Very few剧院 in the United States were equipped to present the innovation. Only those who viewed this picture during its run at the Fox Carthay Circle theatre in Los Angeles obtained a "close-up" of this amazing idea. However, the value of this new type of idea was received with acclaim, and for this reason, Magnascope is being installed at the Fox theatre at Anaheim as a part of the regular new equipment, and will be seen in this territory for the first time at the Fox Theatre Day gala celebration next Saturday afternoon. The outstanding feature of Magnascope which will prove of decided interest to theatregoers will be the enormous new screen. Being fully twice as large as the average theatre screen, it not only unfolds a much larger area of visibility in background and depth, but magnifies the living figures into far greater distinctness, and therefore making the picture a true part of the atmosphere of the theatre. The mechanical equipment that necessarily operates this illusion, is intriguingly operated as a very ordinary product. "Acoustone" Is New In Sound Pictures An Ingredient Which Will Control Reverbation of Sound Waves in Fox Theatre LONG SEARCH REVEALS IT Brings "Talkies" to New Point of Prefection Talking pictures are only as good as they can be distinctly heard and understood! From the very inception of talkles, expert engineers have been figuratively scratching their respective heads in a desperate effort to solve the riddle of acoustical control within the interior of thetheatre. It was not enough that picture producers, directors and actors should so perfect the production of talkles that they offer an illusion of living, breathing beings on the screen; but it was just as important that the voices and sounds created through the medium of the talking screen be received by the expectant spector in just as perfected a manner. After many weary months of experimentation, in which the most brilliant sound-wise minds of the country gathered data, visited innumerabletheatres, testing almost every conceivable texture of material, always searching for the elusive "something" which would control the reverberation of sound waves and at last! They discovered Acoustone! Inquiries by the thousand began to pour into the laboratories requesting information on the nature of this amazing material, where it could be obtained, how it could be applied costs of installation and the thousand and one questions that anxious theatre exhibitors wanted to know about the "magic" properties of this peculiar ingredient. It was not long before several famous playhouses in various parts of the country installed Acoustone, and with astonishing results. The public A mammoth and magnificently illuminated attraction board, marquee type, with its myland of multi-colored, blinking lights, will be another important addition. Row upon row of brilliant Neon lights will dissolve the darkness of this area into a brilliantly lighted center of attraction. Large, crystalline letters, invisibly illuminated from an unseen source, will proclaim the title of the picture attraction or the star's name, visible for long distances. The decorative features of the board will harmonize with the balance of the fore court architecture and will certainly be a decided added asset to the theatre front. Besides the new frames and casels that will adorn the fore court floor, hundreds of hidden neon lights will cast a glow over the whole which will make it a veritable Fairyland of color and beauty. Depth and Life In Fox Pictures "Magnascope" Has Been Installed In Anaheim Theatre, That Opens Saturday People believe only what they see, this said. If this conclusion is correct, the better they can see a thing, the more they will believe it. The motion picture is not a thing particularly new. Of course, its birth was not long distant, as years are Order Your Bean Straw Now See us for prices on COVER CROP SEED Hay, Grain, Feed, Seed and Fertilizer EXTRA CHOICE RABBIT HAY The Best fly spray—in bulk—bring your container Karcher Feed & Seed Co. Phone 8 124 N. Los Angeles Street October 4th is FOX THEATRE Day! Out of it's Superb Newly ReconWant to Hear Sensational New Admission PRICES Entire Lower Floor Acoustone Interior - You'll be Amazed at the Sound Elaborate New Furnishings—Dazzling FORECOURT — The Last Word In Modern Theatre Comfort FIR Wed. 8 ring! night's vel F RLD" Holland Also se r Dizzy" Thursday - Friday October 9 and 10 A Mighty Thriller! "THE SPOILERS" Rex Beach's Action Novel Starring Gary Cooper Betty Compson, Kay Johnson — Also — "Fit To Be Tied " Nifty Comedy Wow Saturday - Sunday October 4 and 5 First District Showing! BUSTER KEATON in his hysterical Riot "DOUGHBOYS" — Also — Mickey Mouse Mon. - Tuesday October First District Rex Bea "THE SPO Epic of the Froze with Gary Co Betty Compson, Also — Talkarton Met "Is New Pictures Which Will Conclusion of Sound Fox Theatre REVEALS IT to New Point Reception only as good as heard and under-reception of talkies, have been figurative-respective heads in so solve the riddle within the interior that picture-producing actors should so of talkies that of living, breathless; but it was that the voices and height the medium of the received by the just as perfected months of experience the most brilliant of the country gath-ramerable theatres, conceivable texts searching for singing," which would orientation of sound They discovered were in the innermost intricacies of offering constantly new innovations. These same tests definitely demonstrated that, after an average theatre had been treated with this new Acoustone process, sound was improved from forty to sixty per cent. In the meantime, plans were maturing for the reconstruction of the theatre and it was but natural that the far-sighted executives should demand Acoustone interiors, despite the enormous cost involved. The process of Acoustone application in any theatre necessitates much time and tremendous quantities of material. There are but few square-foot surfaces in building interiors that will equal a theatre auditorium. It is enormous! Although there is nothing about Acoustone that will forecibly bring it to visible attention after the application and decorative effects have been completed, the sound qualities are amazing in the extreme. Those who visit the Fox theatre in Anaheim on or after next Saturday afternoon will depart from their playhouse filled with wonderment, and it is a foregone conclusion that the sound fane of the Anaheim theatre will spread with startling rapidity. Yucca Gift Shop Opens October 11 Opening of the Yucca Gift Shop at 135 South Los Angeles street is scheduled for a week from Saturday, Misses Betty Burnham and Ruth Campbell announced this week as they began preparations for remodeling the room and "dolling it up" for the shop. Proclamation TO THE CITIZENS OF ANAHEIM Greetings: Whereas, The Fox Theatre, one of our outstanding business institutions, and a recognized amusement center for all Proclamation TO THE CITIZENS OF ANAHEIM Greetings: Whereas, The Fox Theatre, one of our outstanding business institutions, and a recognized amusement center for all Orange County, is undergoing important and elaborate reconstruction improvements and installations; and Whereas, This beautiful theatre, on completion, will be on a par with other strictly modern type sound edifices of the country; and, Whereas, Arrangements have been completed to invite the public of this community to participate in the gala opening festivities; Therefore, I hereby designate Saturday, October 4th, 1930, as official Fox Theatre Day, and urge each of you to lend your observance and support to this important local event. (Signed) L. E. MILLER, Mayor. Continuous SATURDAY SUNDAY 2:30 to 11 p.m. ES Entire Lower Floor 35¢ Entire Balcony Including Loges 25c Children Anytime 10c E Day! Gale Festivities Event Remodeled and Re-Constructed Show Palace or - You'll be amazed at the Sound Magnascope Screen - Gigantic! Talkies That Live! things—Dazzling Illumination — Beautiful New ast Word Comfort FIRST RUN PICTURES! Mon. - Tues. - Wed. October 6-7-8 First District Showing! Rex Beach's “THE SPOILERS” Epic of the Frozen Northland with Gary Cooper Betty Compson, Kay Johnson Also —— Also Talkarton Metrotone News Thursday - Friday October 9 and 10 A Remarkable Achievement! “EYES OF THE WORLD” A Mighty Masterpiece by Harold Bell Wright Featuring Nance O'Neil, John Holland Also — Charles Chase Newest Comedy Hit