anaheim-gazette 1930-09-11

"1931—California Fiesta Year" This brief tells the story of a mighty celebration planned for all California endorsed by the directorate of the California Newspaper Publishers Association in session at Sacramento. The idea of a series of brilliant entertainments to attract tourists to the state next year has been under consideration for weeks by the California State Chamber of Commerce, and recently the board of directors of that organization endorsed the proposal. No publicity was given to this action until the attitude of the newspaper publishers of the state toward the enterprise was known. When the matter was presented to the publishers, it was given unanimous approval, which means that nearly 400 of the leading newspapers of the state will cooperate in telling the world that California will present scores of festas in as many towns in 1931, beginning on New Year's Day. In outlining the plan for the publishers, the committee from the State Chamber of Commerce, consisting of Morris M. Rathbun of the Automobile Club of Southern California, Frank Deuprey of the State Chamber of Commerce, Malcolm Fraser of the San Francisco Convention and Tourist Bureau, stated that already approximately 180 established celebrations are held in the state each year, and that it was hoped to increase this number to an average of a celebration a day somewhere in California during 1931. The thought behind the fiesta year was to offer tourists from the east something new and unique in the way of attractions every week during 1931 to stimulate as far as possible tourist travel during that year. Each town will assume responsibility for its own celebration, coordinating with the State Chamber of Commerce so that no conflicting dates will occur or sameness in type of entertainment result. An additional feature of the plan in which the publishers will be asked to assume the responsibility for carrying out in their respective territory is a state-wide letter-writing campaign for which prizes will be offered. The letters will be from residents of California. Outdoor Franklin Make At left is a view of the improved Roosevelt Highway; center is map showing the route followed by "Outdoor" Franklin on his "motor-log" of the Pacific West and at right is Franklin's Richfield road scout car on the Cariboo Trail in Canada. Inset is a photo of an hour's trout catch from Kelley Lake. Christian Science Sunday Lesson "Substance" will be the subject of the Lesson-Sermon Sunday in all Branches of The Mother Church, The First Church of Christ, Scientist, in Boston, Mass. One of the Scripture citations, referring to Christ Jesus, says: "Afterward he appeared unto the eleven as they sat at meat, and upbraided them with their unbelief and hardness of heart, because they believed not them which had seen him after he was risen." "Outdoor" Franklin, Roussons road scout, has just most ambitious tour of h as advisor extraordinary motorists and sports lovers more than 7,000 miles fre can line into the wilds lumbia to obtain road, fish and general outdoor inform Franklin was on the Richfield scout car for months visiting out-of-the order that his data routes, scenic spots, lakes for fishing and territorie could be brought up to d Tijuana Mexico was New Arch Support Shoes IN BLACK and BROWN KID IN BLACK and BROWN KID $8.50 All shoes fitted the perfect way—by X-Ray The Boyle Bootery Anaheim, California. 239 West Center Street Franklin Makes His Longest Tour "Outdoor" Franklin, Richfield's famous road scout, has just completed the most ambitious tour of his long career as advisor extraordinary to the west's motorists and sports lovers. He toured more than 7,000 miles from the Mexican line into the wilds of British Columbia to obtain road, fishing, hunting and general outdoor information. Franklin was on the road in his Richfield scout car for nearly two months visiting out-of-the-way places in order that his data on highway routes, scenic spots, lakes and streams for fishing and territories for hunting could be brought up to date. Contractors Take Out Two Permits Two permits, one for the construction of a brick storeroom at 121 East Center street at a cost of $1,000, taken out by Contractor F. M. Anderson, and another for the alteration of the Yungbluth store on West Center street taken out by Contractor A. C. Vary, were issued late last week. What has become of the old time ague or "buck-agr" which used to be our chief alliment? It would be useful California Agriculture In New Development A new era is looming ahead for California agriculture—an era of industrialized farming. This is the belief of George H. Hecke, state director of agriculture. "Slowly but surely California agriculture is entering a new stage of development." Hecke declared. "Those eras characterized by pioneer farming, homesteading, the invention of the tender and the Bahéck milk tester, the development of good roads and automobiles, the formative period of cooperative marketing, the radio—all are behind us." "Agriculture now is earnestly anxious to place itself on a parity with industry. Competition is pushing agriculture to new heights of efficiency and profit and, if the signs of the times point correctly, we are facing the era of industrialized farming." That agriculture in California is climbing industrialization, is exemplified by the rapid growth of large-scale and corporate farming in all sections of the state. Two of the outstanding changes now going on, as cited by Hecke, are: Rapid development of processes for commercial utilization of farm waste and by-products and tendency to decentralize industry by locating various manufactures in agricultural districts. "Farm incomes are being supplemented by seasonal employment of farm labor in rural factories," Hecke continued, "and the distance between production and consumption of farm products is gradually growing shorter though greater standardization and more scientific distribution." Whether the individual farmer will lose his identity and become merely a coog in the great industrialized agricultural machine or retain his independence depends upon how he avails himself of the opportunities constantly being presented to operate on a cooperative production basis with others in the community." Contractors Take Out Two Permits Two permits, one for the construction of a brick storeroom at 121 East Center street at a cost of $1,000, taken out by Contractor F. M. Anderson, and another for the alteration of the Yungbluth store on West Center street taken out by Contractor A. C. Vary, were issued late last week. What has become of the old time ague or "buck-agr" which used to be our chief aliment? It would be useful in these days of Volsteadism as the prescription for it was whiskey and quinine. 666 Relleves a Headache or Neuralgia in 80 minutes, checks a Cold the first day, and checks Malaria in three days. 666 also in Tablets. AT THE 1930 NATION MORE VICTORY in Non-Stop, all Derbies and Than All Other Gasolines The world's greatest annual air merlion's share of the awards...42 victories of the White Horse Highway. When this link is complete there will be a continuous highway to Alaska. Driving south, Franklin left the Pacific Highway at Portland to swing around the famous Mt. Hood Loop and then took the Oregon Skyline route through Bend and Crater Lake back to the main highway at Medford. He also left the main route for a side trip into Mt Rainier National Park. "It was particularly interesting to note the large increase in the number of foreign cars on the highways of the Pacific Northwest," said Franklin. "I passed so many California licenses up north that I began to wonder if there wasn't some special attraction to take them all there at the same time. There was a big increase, too, in the number of Eastern cars, indicating that the country generally is fast becoming aware that Oregon, Washington and British Columbia, equally with California, make an ideal section to four through." "Richfield stations are just as conveniently placed in the Northwest as in the south, and the products just as popular." Franklin has driven more than a million miles over Western roads in search of the right places for vacationists and outdoor lovers generally. He has visited all the famous hunting and fishing places and scenic spots. Thousands write him annually to have him help plan their vacations or to give them specific information of various sorts. NEW JOB, BIG SALARY Councilman Sheridan attended a meeting of directors of the outfall sewer association some evenings ago, and on booking over voucher sand documents found the association was paying its secretary $50 a month for doing nothing except transcribe minutes and issue calls for the monthly meeting. He declared this was extravagant, and he denounced it as a wilful misuse of the people's money. Other directors coincided with his views entirely, so much that they voted to elect him secretary by unanimous vote. Now he does not know whether he shall insist upon the $50 or whether he will take the job for "two measley bucks" a month. He asks that this item be suppressed, but it is of too great importance to the association and it consequently appears herewith. in Non-Stop, all Derbies and Than All Other Gasolines THE world's greatest annual air meet's share of the awards...42 victories than all other gasoline combined!! Here is conclusive, undeniable proof that Richfield is unequalled for power. The fastest planes in the country...the well-known brand of gasoline represents virtually a clean sweep of the 68 Important Victories and Including the National Air Race events, Richfield registered 68 important victories and records between August 10 and September 1...the greatest competitive record ever credited to any gasoline! Among these triumphs with Richfield Gasoline and Richlube Motor Oil are the new junior transcontinental record made by Eddie Schneider, the new solo amphibian record by William Atwater, Ruth Alexander's new Canada-to-Mexico record for women, 1st, 2nd and 3rd Place in the annual Altoona Labor Day speedway event, 21 victories out ON LAND...IN AIR RICHFIELD - wins AGAIN and Agriculture Development Down in Kansas where the bare knees now prevail it is of record bare knees now prevail it is of record that they arrested girls for wearing ankle length mother hubbard dresses because they were beltless. Everybody in Washington insists that they are for Farm relief, but find two who agree upon how to get it. The vegetable dinner may appeal to the aesthetic palate, but for the he man how about a broiled double porterhouse a thick as your foot. Who remembers the naughty posters of Fencing Girls with skirts just below the knee. They were found frequently in the rooms of sporty bachelors. Saves time! Your telephone is backed by 67 million miles of wire, thousands of switchboards and central offices, incredible quantities of unseen apparatus, and a very large army of trained telephone employees. It is also backed by a vision of service. This vision, pursued by the Bell System from the telephone's very beginning, is this: That anyone, anywhere, shall be able to talk quickly and at reasonable cost with anyone, anywhere else. Seventeen words! Yet they are helping to make the whole civilized world one big neighborhood. army of trained telephone employees. It is also backed by a vision of service. This vision, pursued one, anywhere else. Seventeen words! Yet they are helping to make the whole civilized world one big neighborhood. SOUTHERN CALIFORNIA TELEPHONE COMPANY NATIONAL AIR RACES VICTORIES... erbies and Closed Course Events er Gasolines Combined! annual air meet! And Richfield wins the awards...42 victories out of 67 events! More Herbies and Closed Course Events Water Gasolines Combined! At annual air meet! And Richfield wins the awards...42 victories out of 67 events! More combined!! Deniable proof of quality...dramatic proof qualified for power, speed and dependability. The country...the leading pilots...with every gasoline represented. And Richfield makes an sweep of the National Air Races! Victories and Records in 3 Weeks! Events, Richfield and records be...the greatest any gasoline! Richfield Gasoline w junior trans-Schneider, the William Atwater, Canada-to-1st, 2nd and Altoona Labor victories out of 23 events in the world-famous Gold Cup Regatta at Red Bank, N. J....and 1st and 2nd in the spectacular Non-Stop air race to Chicago! You, too, can benefit from the experience of these great pilots! Why not get the power and speed, the improved motor performance that these experts have learned from grueling tests that they will get with Richfield Gasoline and Richlube Motor Oil. Fill your tank today...with Richfield. At any station with the blue and gold Richfield shield! IN AIR ON WATER HFIELD AIN and AGAIN!