anaheim-gazette 1930-06-26

FOX THEATRE ANAHEIM ALWAYS COOL AND COMFORTABLE Last Times FRIDAY MARION DAVIES in “THE FLORADORA GIRL” The Year's Smartest Comedy SATURDAY & SUNDAY CONTINUOUS SHOWS 2:30 TO 11 P.M. ONCE A GENTLEMAN EDWARD EVERETT HORTON LOIS WILSON-KING BAGGOTT GEORGE FAWCETT Also LAUREL and HARDY Comedy “HAY WIRE” MONDAY, TUESDAY and WEDNESDAY MAURICE CHEVALIER in “The BIG-Pond” WITH CLAUDETTE COLBERT THREE DAYS MAURICE CHEVALIER in "The BIG POND WITH CLAUDETTE COLBERT" THREE DAYS STARTING MONDAY GRAND OPENING of De-FITZ SHOP Friday and Saturday, June 27-28 at 101 So. Palm St., Anaheim Calif. FREE! During two opening days, we will give, with every haircut, one bottle of Brilliantine Hair Oil Haircuts 35c. Shaves 25c Come in and get acquainted You'll like this neighborhood shop Santa Fe Santa Fe $47.50 to Chicago $37.50 to Kansas City $30.00 to Denver OTHER POINTS AS LOW. STOPOVERS Beginning July 1st. Good in Coaches and Chair Cars FAST TRAINS SAFE, COOL, CLEAN and COMFORTABLE Same Fares Westbound FRED HARVEY DINING AND LUNCH ROOMS Santa Fe Ticket Office and Travel Bureau C. A. WALKER, Agent E. Center Street, Anaheim Phone 217 ADDS $123,000 OF EQUIPMENT Edison Company Enlarges Giant Katella Substation, Between Anaheim and Orange Major reinforcements of electrical distribution facilities of the Southern California Edison company. Ltd., in the Santa Ana district, now under way at the Katella substation, will be completed in 30 days, according to the announcement here today of W. L. Deimling, district manager. Additional electrical equipment is being installed in the station at a cost of approximately $123,000, bringing the company's investment in the station to more than $400,000. Mr. Deimling also announced that work would be started soon on the replacement of equipment at the Orange city substation with equipment of greater service capacity. This work orders for which have been issued by the company's construction department, will double the capacity of the substation and provide an additional service circuit for the city. The improvements will be made at a cost of about $19,000. The station was built in 1928, with original capacity is required. Mr. Deimling said, to met the city's growing demands for electric service. Serves Big Area The Katella station, Mr. Deimling pointed out, is one of the major switching and dispatching centers of the Edison company system in Southern California. The capacity of the station, with the additional equipment now being installed, will be 24,000 horsepower. The station is located at the intersection of the State highway and Katella road, between Anaheim and Orange, and serves a large territory including Santa Ana, Anaheim, Orange, Garden Grove, Tustin and other points in Orange county. In addition to the installation of new transformers of greater capacity, the work at the switching center includes Mrs. Kenneth Rigby and her children, of 589 South Lemon street, are spending an extended vacation with relatives in northern California. Mr. Rigby motored north with his wife, returning a few days later, while she stayed to visit relatives. We will co-operate with the cleaners and dyers of Anaheim by closing our store Friday and Saturday, July 4 and 5. Anaheim Cleaners and Dyers, 219 W. Center St. Mr. and Mrs. Frank Lindsay of 215 South Bush street leave Monday for a two week's vacation to be spent in Los Angeles, at the seashore and at nearby mountain resorts. Mr. Lindsay is employed at the Western Auto on South Los Angeles street. A relief firm employee now in Santa Ana will pinch hit for Mr. Lindsay, according to Manager Vernon Cruzens. Tune in KFI every Tuesday morning, 10:15, and hear Bass-Hueter "Home Beautiful" department program on "Color Harmony." Mr. and Mrs. A. H. Drake and young child of El Paso, Texas, were the weekend guests of Mr. and Mrs. B. F. Spencer at 718 Zeyn street. Mrs. Drake is the sister of Mrs. Spencer. The Drakes left Monday for Santa Monica where they will remain a month. They plan to visit their relatives here before returning to the Lone Star state. After a week's camping on the floor of the Yosemite valley within easy view of the majestic waterfalls which distinguish that scenic crevice this time of year, Velda and Lois Dunham, of 857 BIG INCREASE IN VALUE OF CROP Showing that California growers are receiving an increasing share of the consumer's dollar paid for oranges from year to year, figures for 1929 and for previous five and ten years periods have recently been issued by F. O. Wanschlaeger, head of the statistical department of the California Fruit Grower's Exchange. Data on which this information is based comes from monthly reports by Exchange salaried sales representatives of actual carload, box and dozen prices in all principal markets. "Average returns to Exchange growers over a period of years show an increase not only in the percentage returned to the grower for the fruit on the tree, but a rising trend in orange price levels as well," said Mr. Wallschlaeger. "The costs of production, packing, transportation and marketing are largely fixed ones and it is only when the price level is above these costs that any appreciable increase in earnings occurs." After a week's camping on the floor of the Yosemite valley within easy view of the majestic waterfalls which distinguish that scenic crevice this time of year, Velda and Lois Dunham, of 857 South Lemon street, and Ruth Potter, also of South Lemon street, returned home late Sunday evening. They were tired but happy and stated that they never had enjoyed as pleasant a trip. Tame bear several times entered their camp in search of eatables. Have your white pants and panama hats cleaned now for the Fourth of July. Anaheim Cleaners, 219 W. Center St. After an illness of only a day or two, William F. Clark died at his home on Adele street Thursday at the age of 77. Funeral services were held at the Racks, Terry and Campbell chapel Monday, Rev. Thomas H. Walker having charge. He is survived by his widow, Mrs. Josephine Clark. Mr. Clark has lived in Anaheim 24 years, and before coming here spent many years in the southwestern states. Anaheim Legionnaires who twelve years ago were making plenty of noils with the big guns along the World War battlefront, this year turned to the more peaceful pursuit of supplying noisy fireworks for lads and lashes who wish to celebrate the Fourth of July in the old-fashioned way. The ex-service men this week opened a fire-works store at 328 West Center street, in space furnished through the courtesy of C. C. Lamb. Mrs. Josie Phine Fulfer, past president of the Legion Auxiliary, is in charge of sales in the store, while plans for the enterprise were programmed and worked out by Eugene Hedrick and Joe Elliot committeemen appointed by American Legion Commander Jimmie Heffron. "We hope, through sale of fire crackers and all its noisy cousins, raise enough money to equip with instruments our proposed life and drums corps," Commander Heffron stated Monday. "We are not cutting prices on the fireworks, in order to compete fairly with merchants of the city. But we are selling the products at standard prices and expect that through the store we opened this week, and several stands we shall sponsor during the Independence day celebration, to raise funds we need without appealing for contributions from business folk and residents of this community." "Average returns to Exchange growers over a period of years show an increase not only in the percentage returned to the grower for the fruit on the tree, but a rising trend in orange price levels as well," said Mr. Wallschaeger. "The costs of production, packing, transportation and marketing are largely fixed ones and it is only when the price level is above these costs that any appreciable increase in the growers' share of the consumer dollar can occur." The report showed that growers have received a larger per cent of the consumer dollar during the last five year period than in any previous five year period. For the five year period from 1919 to 1924 Exchange growers received 35.3 per cent of the consumer dollar for their fruit on the tree. For the last five year period beginning in 1924 and ending in 1929 the grower received 38.6 per cent of every dollar paid for oranges. Not only was the percentage higher in the last five years but the prices paid for California oranges, due to increased demand, have shown a substantial rise, making the return proportionately greater than in other years. The ten year average for fruit on the tree from 1919 to 1929 is shown to be 36.5 per cent. The selling and advertising expenses remain approximately the same on oranges in spite of the fact that the investment in advertising has been increased from time to time. Because of its steady growth in grower membership and greater volume of shipments, the Exchange has been able to do more consumer advertising and increase its sales facilities without a proportionate increase in per box costs. There is a slight downward trend in the wholesale and retail margins per box but because of the rising price level this is not apparent in the percentage figures. Picking, hauling and packing expenses have decreased slightly, due to greater efficiency and larger volume. "A comparison of the bumper crop of last year with the large orange crop of the 1923-24 season shows better results during 1929 on a much larger volume of fruit. This has been accomplished by efficient selling methods combined with intelligent advertising to increase the consumer's preference for California Sunkist oranges," stated Mr. Wallschaeger. Factory List Price $148.50 $79 Complete with RCA Radiotrons—serviced—installed in your home. Here's Opportunity—the kind you seldom if ever have A genuine RCA Radiola—product of the greatest engineering, research and manufacturing facilities in the world—designed, built and tested by the greatest name in the radio world—built to sell for $148.50—and now offered to you for $79—complete. Radiola 46 is a Screen Grid receiver, designed to perform with these new tubes just as the builders intended—it employs the great new 45 power tube just as was intended by the original builders—for set and tube were built in the same factories, under the same supervision—designed to operate together. RCA Dynamic Loudspeaker, of course! In tone, performance, appearance—the greatest radio value ever! $10 Down Will place one in your home—Balance, small monthly payments. WILEY B. ALLEN CO. BER NAMES DIRECTORS Winds Up Civic New Body Prepares Elect Officers its session at noon today affairs connected with the California Valencia Ormembers of the old board of the Anaheim chamber of hold one more meeting the civic business of the over to the new board elecafternoon. Date of the ing was not announced. board will meet ten days to organize. Those chosno-year term were: E. C. Burt Eystein, Fred Robins, Judon, H. E. W. Barnes and s. Old members whose another year are: Dr. Don, Charles Pearson, Stone White, Leonard Evans and Luth. The new board will president and vice-president. of the Southern Counties curer for this year. NNAIRES TO FIREWORKS takes charge of store; Money for Fife and Corps equipment Legionnaires who twelve ere making plenty of noise guns along the World cont, this year turned to the pursuit of supplying works for lads and lassles to celebrate the Fourth of old-fashioned way. Service men this week opened store at 328 West Con- Anaheim STEVENS-VAN ENGELEN CO STORES 301 W. Center St. Anaheim Quality Merchandise—Moderately Priced Summer Wash Fabrics Priced Low We are showing splendid assortments of Summer wash goods in the newest and most popular colors, and patterns of the season. All guaranteed fast color. Assortment Number 1 at 33¢ per yard Printed waffle cloth—printed pique—Indian Head Suiting—dotted Swiss—printed Organdy—Rayon Alpaca— Twill suiting—novelty rayons — printed voiles — printed broadcloth— Assortment Number 2 at 69¢ per yard Printed rayon voile—shantung—Plain and printed rayon pique—Horan silk—Luvlee printed crepe—Alanese voile— 80 x 80 fast color prints per yard ..... 22¢ 36 inch percale per yard ..... 12½¢ Hope Pongee prints per yard ..... 25¢ takes charge of store; Money for Fife and Corps equipment Legionnalres who twelve ere making plenty of noise or guns along the World ont, this year turned to the ful pursuit of supplying orks for lads and lassies to celebrate the Fourth of old-fashioned way. Service men this week opened the store at 328 West Centnial space furnished through of C. C. Lamb. Mrs. Josepast president of the Lecy, is in charge of sales at while plans for the enterprogrammed and worked out Hedrick and Joe Elliott, on appointed by American Commander Jimmie Heffron. Through sale of fireall its noisy cousins, to money to equip with inproposed life and drum commander Heffron stated We are not cutting prices on s. In order to compete unmerchants of the city. But g the products at standard expect that through the ned this week, and several all sponsor during the Inlay celebration, to raise without appealing for from business folk and this community." Printed rayon voile—shantung—Plain and printed rayon pique—Horan silk—Luvlee printed crepe—Alanese voile— 80 x 80 fast color prints per yard ..... 22c 36 inch percale per yard ..... 12½c Hope Pongee prints per yard ..... 25c Printed suitings per yard ..... 25c Iray Flat Crepe, solid colors, per yard ..... 98c All silk printed chiffon, per yard ..... $1.49 Quality Considered—the S-V-E Store Is Never Under-sold Gazette Want Ads for Results Hey B. Allen Company SCREEN GRID ce $148.50 SCREEN GRID ce $148.50 9 serviced—installed in u seldom if ever have! uct of the greatest ensturing facilities in the l by the greatest names for $148.50—and now te. eiver, designed to pers the builders intended 5 power tube just as it ders—for set and tubes under the same superher. course! In tone, perest radio value ever! own ur home— payments. CO. 134 W. Center St.