anaheim-gazette 1930-05-29

ASIATIC MARKET MUST STILL BE CREATED Prof. Crocheron Tells of His Oriental Tour to Farm Bureau Tuesday Night Prof. B. H. Crocheron of the University of California, who recently returned from an eight months tour of Asia where he went to study the market situation relative to the introduction of California fruits, addressed the Orange County Farm Bureau and fruit growers at the high school auditorium Tuesday night. Prof. Crocheron was accompanied on the trip by W. J. Norton, and the two represented the United States Department of commerce and the California University. The professor's speech was not very optimistic as he found little or no market among the teeming millions of the Orient because of the extreme poverty of the people. In the opinion a market may be gradually created by beginning with dried fruits put up in very small packages. Returning, Professor Crocheron compiled a report of his investigations, which has been published by the University of California. It may be obtained from the College of Agriculture at Berkeley, or from any farm advisor. The report contains 365 pages, is well illustrated and goes into detail regarding the studies made in the various countries visited. Speaking Tuesday night, Professor Crocheron took his report as the basis of his address, giving facts regarding the market possibilities in the countries visited and answering questions propounded by those in attendance. In eastern Asia there is a total population of about a billion people. Half the people of the world live in this area. Many of them, however, are very poor. Only a small percentage can be considered a potential market. No Demand Visible This investigation did not succeed not mean advertising but rather an educational campaign to acquaint the people with the product through free samples and personal appeal. In such a campaign advertising has but small part. "Unfortunately, even extensive trade promotion; backed by large funds, cannot create in Asia large enough fruit markets to materially help in raising farm prices within the probable duration of the present price depression. If conducted for a considerable period of time, trade promotion might secure markets in Asia which would be of material assistance in sustaining prices in future years." Our product to sell extensively to natives in the Orient must be promoted by the observance of four principles: Products must be packaged in small units; a stock of goods must be maintained on hand; a selling force must be established in the country where the products are to be sold; and an extensive educational trade promotion campaign must be conducted. ORANGE COUNTY BUILDS HIGHWAYS Large Amount Expended in Making Needed Public Improvements While the state of California is rushing construction of the greatest paved highway system in the United States at the rate of 800 miles a year, the county of Orange is by no means lagging behind. Last year, according to figures just tabulated by State Controller Ray L. Riley, the county spent a total of $913,038 on its highways, bridges, etc. The money was used both for building new highways and maintenance of existing roads. All told, the 58 counties of California paid out a grand total of $26,264,938 on their highways for the year, part of which came from automobile registration fees and part from the tax on gasoline. "Last year also marked the first apportionments under the new law enacted by the 1929 legislature, under which every county, no matter how small receives at least $20,000 a year from the state's gasoline tax." Riley explained. "Hitherto the apportionment has been based exclusively on the total Prizes Await At Orang Continued sociation or individual ribbon, American second, red ribbon, dual Orange District For the feature hall in keeping with the First, blue ribbon, the final days of the red ribbon and center Sunkist, through cent of the fruit use was not awarded special awards for Judges recommend for Sunkist. Fruit awards follow Division CLASS NO. 1: for the best 40 box to be entered by an cup certificate and vina; second, certif D., Azusa avenue; $25, American Fruit Nicolas; and fourth ville Chamber of Commerce CLASS NO. 2: stakes: For the best oranges to be entered First, cup, certificat A. F. Catterill, Covate and $40, Amer Gerry, San Fernande and $15, M. O. D., Covina; fourth, c Chamber of Commerce CLASS NO. 3: F of valencias: First, $25, American Fruit Montgomery, Santa Clare and $15, Port Commerce; third, American Fruit Grardon, Fullerton. CLASS NO. 4: boxes of valencias: cate and $15, Amer H. S. Hezeltine, San Certificate and $10, evenue, Covina; th O. D., Claremont. CLASS NO. 5: boxes valencias: F and $10, American Fruit Hazeltine, San Ferrante and $5, John Fruit Growers, Anale cate, Porter ville Omerce. In eastern Asia there is a total population of about a billion people. Half the people of the world live in this area. Many of them, however, are very poor. Only a small percentage can be considered a potential market. No Demand Visible "This investigation did not succeed in finding anywhere millions of natives of Eastern Asia waiting expectantly for American fruits in fresh, canned, and dried form. In most countries there is an abundance of cheap local fruit to which the people are accustomed. There is no opportunity to ship to Asia large amounts of fresh, canned or dried fruit which will sell at good prices through spontaneous demand. If the people of Asia need American fruit in large quantities, they do not realize it." "The present export of fruit to Asia has no material influence on the prices farmers receive. The largest portion of any California crop marketed in Asia is nine-tenths of one per cent of the grapes, the range is downward to one-tenth of one per cent for peaches. The present Asiatic market for California fruits is of no benefit to the California farmer. "In order to perceptibly move prices upward by means of Asiatic export it would be necessary to increase present exports by several hundred per cent. To increase the price of prunes by 5 per cent, we would have to increase our exports to Asia fifteen fold, grapes forty fold. If trade in Asia is to effect results that will benefit the state as a whole and the farmers as a group, it must move a sufficient additional percentage of the crop so that the general price is definitely raised. "An increased demand sufficient to move prices upward by means of export to Asia can come only from Asiatics. The European population is exceedingly small and cannot consume enough to have any considerable effect on California markets." No Big Fresh Fruit Market "Fresh fruits cannot be sold in Asia in large enough quantities to move prices upward. Asia has a large production of fresh fruits. In most of the countries studied, great quantities of native fresh fruits come upon the market at low prices. In all countries, native fresh fruits are offered so cheaply that they preclude the possibility of imported fresh fruit consumption by Asiatics except among a very limited group who may desire an occasional novelty in the form of an apple, a bunch of imported grapes or a California orange." "It is impossible at the present time to ship enough fresh fruit under refrigeration across the Pacific to influence prices. Even if we desired to assume that there would be no difference," She's a Highly Efficient Machine It is said that the dairy cow of present day standards is more efficient than any other man-made machine, with the possible exception of the electric machine. This speaks volumes for the recognized achievements of the pure bred breeders, however, he he ever so successful in turning out a highly efficient machine, unless the buyer uses good judgment in the compounding of rations only a mediocre return will be realized and perhaps the machine ruined. Feed represents approximately 60 per cent of the total costs on any dairy. Since this single item represents such a large portion of the total costs, any saving here is quickly reflected in the profit for the year. Roughage, which largely consists of alfalfa and silage makes up the bulk of any dairy ration here. With alfalfa at its present price level, it by all means should be fed liberally. This does not mean feeding in such quantities of manner that it will be wasted. Cows producing 25 pounds of butterfat or less per month will secure sufficient nutrients from alfalfa alone and need no additional grain. Economical feeding then demands that all cows be fed in accordance with their production. There is no method known, by which the cow whose capacity is limited by inheritance to 200 pounds of butterfat. Last year also marked the first apportionments under the new law enacted by the 1929 legislature, under which every county, no matter how small receives at least $20,000 a year from the state's gasoline tax." Riley explained. "Hitherto the apportionment has been based exclusively on the total registration of motor vehicles in the county." Counties are able to construct and maintain highways in three ways: By levy of special taxes for the purpose, by bond issues, and by apportionments from the gasoline tax and motor vehicle registration fees. The bond issue method, at least as far as the state highways are concerned, is passing out of style. By utilizing the additional 1 cent gasoline tax," Governor Young told a gathering in Sacramento recently, "rather than by the extravagant bond issue method of financing, we have saved no less than $18,000,000 in interest charges during the last 3½ years." Los Angeles county, with the greatest county-wide paved highway system in California, led the state in highway expenditures last year, with a total of $56,559,049. San Francisco was next with $5,900,868, and Alameda county third with $1,707,207. She's a Highly Efficient Machine It is said that the dairy cow of present day standards is more efficient than any other man-made machine, with the possible exception of the electric machine. This speaks volumes for the recognized achievements of the pure bred breeders, however, he he ever so successful in turning out a highly efficient machine, unless the buyer uses good judgment in the compounding of rations only a mediocre return will be realized and perhaps the machine ruined. Feed represents approximately 60 per cent of the total costs on any dairy. Since this single item represents such a large portion of the total costs, any saving here is quickly reflected in the profit for the year. Roughage, which largely consists of alfalfa and silage makes up the bulk of any dairy ration here. With alfalfa at its present price level, it by all means should be fed liberally. This does not mean feeding in such quantities of manner that it will be wasted. Cows producing 25 pounds of butterfat or less per month will secure sufficient nutrients from alfalfa alone and need no additional grain. Economical feeding then demands that all cows be fed in accordance with their production. There is no method known, by which the cow whose capacity is limited by inheritance to 200 pounds of butterfat. Last year also marked the first apportionments under the new law enacted by the 1929 legislature, under which every county, no matter how small receives at least $20,000 a year from the state's gasoline tax." Riley explained. "Hitherto the apportionment has been based exclusively on the total registration of motor vehicles in the county." Counties are able to construct and maintain highways in three ways: By levy of special taxes for the purpose, by bond issues, and by apportionments from the gasoline tax and motor vehicle registration fees. The bond issue method, at least as far as the state highways are concerned, is passing out of style. By utilizing the additional 1 cent gasoline tax," Governor Young told a gathering in Sacramento recently, "rather than by the extravagant bond issue method of financing, we have saved no less than $18,000,000 in interest charges during the last 3½ years." Los Angeles county, with the greatest county-wide paved highway system in California, led the state in highway expenditures last year, with a total of $56,559,049. San Francisco was next with $5,900,868, and Alameda county third with $1,707,207. She's a Highly Efficient Machine It is said that the dairy cow of present day standards is more efficient than any other man-made machine, with the possible exception of the electric machine. This speaks volumes for the recognized achievements of the pure bred breeders, however, he he ever so successful in turning out a highly efficient machine, unless the buyer uses good judgment in the compounding of rations only a mediocre return will be realized and perhaps the machine ruined. Feed represents approximately 60 per cent of the total costs on any dairy. Since this single item represents such a large portion of the total costs, any saving here is quickly reflected in the profit for the year. Roughage, which largely consists of alfalfa and silage makes up the bulk of any dairy ration here. With alfalfa at its present price level, it by all means should be fed liberally. This does not mean feeding in such quantities of manner that it will be wasted. Cows producing 25 pounds of butterfat or less per month will secure sufficient nutrients from alfalfa alone and need no additional grain. Economical feeding then demands that all cows be fed in accordance with their production. There is no method known, by which the cow whose capacity is limited by inheritance to 200 pounds of butterfat. She's a Highly Efficient Machine It is said that the dairy cow of present day standards is more efficient than any other man-made machine, with the possible exception of the electric machine. This speaks volumes for the recognized achievements of the pure bred breeders, however, he he ever so successful in turning out a highly efficient machine, unless the buyer uses good judgment in the compounding of rations only a mediocre return will be realized and perhaps the machine ruined. Feed represents approximately 60 per cent of the total costs on any dairy. Since this single item represents such a large portion of the total costs, any saving here is quickly reflected in the profit for the year. Roughage, which largely consists of alfalfa and silage makes up the bulk of any dairy ration here. With alfalfa at its present price level, it by all means should be fed liberally. This does not mean feeding in such quantities of manner that it will be wasted. Cows producing 25 pounds of butterfat or less per month will secure sufficient nutrients from alfalfa alone and need no additional grain. Economical feeding then demands that all cows be fed in accordance with their production. There is no method known, by which the cow whose capacity is limited by inheritance to 200 pounds of butterfat. She's a Highly Efficient Machine It is said that the dairy cow of present day standards is more efficient than any other man-made machine, with the possible exception of the electric machine. This speaks volumes for the recognized achievements of the pure bred breeders, however, he he ever so successful in turning out a highly efficient machine, unless the buyer uses good judgment in the compounding of rations only a mediocre return will be realized and perhaps the machine ruined. Feed represents approximately 60 per cent of the total costs on any dairy. Since this single item represents such a large portion of the total costs, any saving here is quickly reflected in the profit for the year. Roughage, which largely consists of alfalfa and silage makes up the bulk of any dairy ration here. With alfalfa at its present price level, it by all means should be fed liberally. This does not mean feeding in such quantities of manner that it will be wasted. Cows producing 25 pounds of butterfat or less per month will secure sufficient nutrients from alfalfa alone and need no additional grain. Economical feeding then demands that all cows be fed in accordance with their production. There is no method known, by which the cow whose capacity is limited by inheritance to 200 pounds of butterfat. She's a Highly Efficient Machine It is said that the dairy cow of present day standards is more efficient than any other man-made machine, with the possible exception of the electric machine. This speaks volumes for the recognized achievements of the pure bred breeders, however, he he ever so successful in turning out a highly efficient machine, unless the buyer uses good judgment in the compounding of rations only a mediocre return will be realized and perhaps the machine ruined. Feed represents approximately 60 per cent of the total costs on any dairy. Since this single item represents such a large portion of the total costs, any saving here is quickly reflected in the profit for the year. Roughage, which largely consists of alfalfa and silage makes up the bulk of any dairy ration here. With alfalfa at its present price level, it by all means should be fed liberally. This does not mean feeding in such quantities of manner that it will be wasted. Cows producing 25 pounds of butterfat or less per month will secure sufficient nutrients from alfalfa alone and need no additional grain. Economical feeding then demands that all cows be fed in accordance with their production. There is no method known, by which the cow whose capacity is limited by inheritance to 200 pounds of butterfat. She's a Highly Efficient Machine It is said that the dairy cow of present day standards is more efficient than any other man-made machine, with the possible exception of the electric machine. This speaks volumes for the recognized achievements of the pure bred breeders, however, he he ever so successful in turning out a highly efficient machine, unless the buyer uses good judgment in the compounding of rations only a mediocre return will be realized and perhaps the machine ruined. Feed represents approximately 60 per cent ofthe total costs on any dairy. Since this single item represents such a large portion ofthe total costs，any saving here is quickly reflected inthe profit fortheyear. Roughage，which largely consistsofalfalfaandsilagemakesupbulkofanydairyrationhere.Withalfalfaatitspresentpricelevel.itbyallmeansshouldbefeedliberally.这doesnotmeanfeedinginsuchquantitiesofmannerthatitwillbewasted.Cowsproducing25poundsofbutterfatorlesspermonthwillsecurefaultenormalscontributionofsugarcountainandmaltreatmentofimportedfishconsumptionbyAsiaticsexceptamovementofanapple,bunchofimportedgrapesorcaliforniaorange. "ItisimpossibleatthepresenttimetshipenoughfreewithrefrigerationacrossthePacifictoinfluenceprices.Evenifwedesiredtoassumethattherewouldbenodiffence." "It is impossible at the present time to ship enough fresh fruit under refrigeration across the Pacific to influence prices. Even if we desired to assume that there would be no difficulty in selling 40 times as many grapes in Asia as before, it would require more than all the refrigeration space in all the ships that run between California and Asia loaded to their utmost capacity with nothing whatsoever but fresh grapes, for the entire year, to unload enough grapes on the Aslatic market to raise the price of grapes 5 per cent. Small Packages Best "Small packages of canned and dried fruits present the best opportunity to make large increases in our present fruit markets in Asia. If American fruits are to obtain large markets in Asia they must be so presented that a comparatively small initial expenditure will buy a unit of the product. Of all the dried and canned fruits, dried prunes and canned peaches present the best opportunity, but to become popular these must be put up in small packages. Lower Prices Required "Lower prices would increase markets for fruit in Asia. Here, if anywhere, small differences in price determine whether a purchase shall or shall not be made. Reductions in price, even though small, are therefore of great importance. If prices could be radically reduced the whole situation would change and the opportunities in Asia become far greater. The present system of collecting indent orders through agents will not develop a large market in the Far East for California fruits. Stocks must be maintained at central points and an extensive, prolonged and skilful campaign of trade promotion must be conducted." Roughage, which largely consists of alfalfa and silage makes up the bulk of any dairy ration here. With alfalfa at its present price level, it by all means should be fed liberally. This does not mean feeding in such quantities of manner that it will be wasted. Cows producing 25 pounds of butterfat or less per month will secure sufficient nutrients from alfalfa alone and need no additional grain. Economical feeding then demands that all cows be fed in accordance with their production. There is no method known by which the cow whose capacity is limited by inheritance to 200 pounds of butterfat per year can be made to produce 500 pounds. It is necessary then with any but cows of low capacity, in order to secure economical production, to feed some concentrates in addition to roughage. How Much Grain to Feed Where the price of protein roughage, such as alfalfa hay, is relatively low, grain feeding can be based on one pound of grain per day for every five pounds of butterfat produced for the month. This is to say that a cow producing 50 pounds of butterfat for the month would receive in addition to the roughage, 10 pounds of grain. Compounding the Grain Ration The constituents of the grain ration will vary some with the type of roughage feed. If it is a mixed roughage the minimum digestible crude protein per ton of concentrates should be 320 pounds. Those grains used to make up the concentrate ration can be substituted as their price varies. In other words, use the grain supplying the total digestible nutrients at the lowest cost per pound. Other factors to observe in compounding the concentrate mixture are (1) to have a minimum of 1400 total digestible nutrients per ton of feed; (2) it should weigh one pound to the quart, or 32 pounds to the bushel to insure the proper bulk; (3) the feeds comprising the concentrate mixture should be derived from four plant sources, each of which should be present to the extent of 5 per cent and no more than 75 per cent; (4) each ton should contain 20 pounds of common salt and 20 pounds of steamed bonemeal or similar material. ANAHEIM GAZETTE Prizes Awarded At Orange Show Continued from page 1 sociation or individual: First cup and ribbon, American Fruit Growers, and second, red ribbon and certificate, Mutual Orange Distributors. For the feature having the best design in keeping with the motif of the show: First, blue ribbon, and trophy, Pomona, the final days of the exhibition are exiled ribbon and certificate. Sunkist, through a ruling that 20 percent of the fruit used must be wrapped, was not awarded first place in the special awards for feature division. Judges recommended a special award for Sunkist. Fruit awards follow: Division "A" CLASS NO. 1: Grand Sweepstakes for the best 40 boxes valencia oranges to be entered by any competitor: First, cup, certificate and $100, M. O. D., Covina; second, certificate and $75, M. O. D., Azusa avenue; third, certificate and $25, American Fruit Growers, Paul Nicolas; and fourth, certificate, Porterville Chamber of Commerce. CLASS NO. 2: Growers' Sweepstakes: For the best 24 boxes valencia oranges to be entered by any grower: First, cup, certificate and $75, M. O. D., A. F. Catterill, Covina; second, certificate and $40, American Fruit, E. E. Gerry, San Fernando; third, certificate and $15, M. O. D., Dr. H. E. Beckwith, Covina; fourth, certificate, Porterville Chamber of Commerce. CLASS NO. 3: For the best 12 boxes of valencias: First, cup, certificate and $25, American Fruit Growers, Traver Montgomery, Santa Ana; second, certificate and $15, Porterville Chamber of Commerce; third, certificate and $10, American Fruit Growers, G. H. Richardson, Fullerton. CLASS NO. 4: For the best eight boxes of valencias: First, cup, certificate and $15, American Fruit Growers, H. S. Hezeltine, San Fernando; second, certificate and $10, M. O. D., Azusa avenue, Covina; third, certificate, M. O. D., Claremont. CLASS NO. 5: For the best four boxes valencias: First, cup, certificate and $10, American Fruit Growers, H. S. Hezeltine, San Fernando; second, certificate and $5, John Cook, American Fruit Growers, Anaheim; third, certificate, Porterville Chamber of Commerce. second, certificate, M. O. D., Tustin. CLASS NO. 24: For the best commercial pack of one box lot, size 300 or 360, of lemons entered and judged with cover on: First, cup, certificate and $15, A. F. G., Whittler; second, certificate and $10, M. O. D., Orange; third, certificate, M. O. D., Laverne. Division "C" Grapefruit CLASS NO. 25: Sweepstakes: For the best 24 boxes of seedless grapefruit; First, cup, certificate and $50, J. E. Weller, East Highlands, A. F. G.; second,$25,A.F.G.,Corona;third,certificate,M.O.D.Bloomington. CLASS NO. 26: For the most artistic display of 40 boxes or more of seedless grapefruit: First, cup, certificate and $25,A.F.G.,(Blue Goose);second,certificate and $10,M.O.D.(Cross design);third,certificate和$5,A.F.G.(Star design). CLASS NO. 27: For the best four boxes seedless grapefruit: First, blue ribbon and certificate,M.O.D., Bloomington;second,credibonandcertificate,A.F.G.,Fullerton;third,白红 ribbonandcertificate,A.F.G.,Fullerton; CLASS NO. 29-Best plate of six grapefruit:First，blue ribbonandcertificate，Placentia Chamber of Commerce；second，红 ribbon和certificate，A.F.G.,Fullerton；third，白红 ribbonandcertificate，A.F.G.,Fullerton; CLASS NO. 30-For the best cluster grapefruit:First，certificate，Mrs.M.J.Hammon，Yorla Linda；second，certificate，M.O.D.,Orange；third，certificate，M.O.D.,Escondido; CLASS NO. 31: For the largest grapefruit:First，certificate，A.F.G.,Fullerton；second，certificate，A.F.G.,Fullerton；第二，certificate，A.F.G.,Fullerton；third，certificate，M.O.D.Bloomington; CLASS NO. 32: For the greatest number of varieties of citrus fruit displayed.on a table independent of racks and counters.by any one exhibitor:First，blue ribbon，证书和$5;second，红 ribbon，证书和$3;third，白红 ribbon，证书和$2,M.O.D.Redlands. Eight Divorces AT ORANGE SHOW Sales Manager Predicts Citrus Crop of 1931 Will Be Largest Ever Produced One of the highlights of Sunkist Day,Saturday May 24.at the California Valencia Orange Show.was the address given by Dana C.King.orange sales manager.of the California Fruit Growers Exchange.before the thousands attending and added thousands of radio listeners.In.Another feature of Sunkist Day and conceded by many to be the most beautiful display at the show is that of the Orange County Exchange associations.The feature Sunkist cooperative exhibit won the grand sweepstakes prize of a huge silver cup for the best theme on exhibit although it was not entered in rack display competition. A note of warning was sounded by Mr.King in his address pertaining to the marketing of the citrus crop in prospect for 1931. In 1929 the total crop of California citrus fruits amounted to forty million boxes and filled $8,000 refrigerator cars."The total production of citrus fruits in the United States last year was sixty-two million boxes.The crop this year is much lighter in both California and Florida,but from present indications 1931 may present the problem of marketing the largest crop that has ever been produced in both California and Florida,and to do this successfully will require the most intelligent distribution and an aggressive campaign to increase the popularity of our fruit with the consumer remembering that our light crop and high prices have resulted in our losing temporarily some of the consumer interest that we enjoyed in 1929. This can be accomplished only by unified.not competitive.cooperation." In speaking of the advertising and trade promotion work done by the Exchange in increasing national consumption of citrus fruits.Mr.King said,"Every time we can induce the 150 million people in the United States and Canada to consume one more California orange on the average we have found a market for 2,000 carloads of our fruit and have improved the price on our Eight Divorces Granted Friday Five women and three men, who had discovered after a trial they were mistreated, were granted divorces by Superior Judge Scovel Friday. Harlet Labrow was granted an interlocutory decree from Albert Labrow on charges of desertion and failure to provide. She was also given custody of their minor child and the defendant was ordered to pay $15 per month for support. Carl Ericson won an interlocutory decree from Helen R. Ericson on a charge of desertion. Three charge—desertion, failure to provide and cruel and inhuman treatment—were used by Marie G. Burke in obtaining her decree from Charles O. Burke. Esther Valenzuela, who claimed she was deserted by Frank Valenzuela immediately after the wedding ceremony, won a decree and custody of their two-year-old child. The defendant was ordered by the court to pay $35 per month for the support of the child. Ohan Knox, who charged his wife, Margaret, with extreme cruelty, was granted an interlocutory decree after telling the court of numerous instances of the alleged cruelty. Pauline Auer, Laguna Beach school teacher, who was married to Edward A. Auer in Tin Juana in 1928, was awarded a decree on charges of extreme cruelty. Desertion was the basis on which a decree was granted to Charles A. Hill from Nada S. Hill. They lived together just a few days over eight months, the complaint said. The court gave the last decree to Ora Wallace from Lewis A. Wallace, an charges of desertion and failure to provide. They were married in Missouri in 1901 and separated in 1929. Christian Science Church The reprehensible aspects of false mental methods will be pointed out in the Lesson-Sermon Sunday in all branches of The Mother Church. The First Church of Christ, Scientist, in Boston, Mass. One of the Scripture selections includes the following verses from Paul's second epistle to Timothy: "This know also, that in the last days perilous times shall come. For men shall be lovers of their own selves, covetous, crop and high prices have resulted in our losing temporarily some of the consumer interest that we enjoyed in 1929. This can be accomplished only by unified, not competitive, cooperation." In speaking of the advertising and trade promotion work done by the Exchange in increasing national consumption of citrus fruits, Mr. King said, "Every time we can induce the 160 million people in the United States and Canada to consume one more California orange on the average, we have found a market for 2,000 carloads of our fruit and have improved the price on our product. A very large part of the success attained by the Sunkist organization in its world wide distribution of the fruit of its members has been due to the far-sighted policy of appealing through its publicity to the mothers, fathers, and the children themselves to acquire the healthy habit of using oranges liberally every day." Thirty years ago, it was considered that oranges could only be sold in the winter and spring months," further stated Mr. King. "Today oranges are the staple of the fruit business and are sold every day in the year. Though the advertising effort and dealer service work, in the display of Sunkist oranges, and the distribution system developed by the Exchange, the consumer now recognizes that all they new to know about oranges is the one word 'Sunkist' and that under this trade-mark of over 12,000 California citrus growers they will always receive the best of the crop. Oranges are not now considered a luxury, but are a daily necessity in the great majority of homes. Even though they descend to the temptation of seasonal fruits, they use oranges as a fixed part of their daily habit of living. Mr. King told the orange growers that they themselves, through their own organization, improving quality and quantity of production, displays of the fruit and education of the consumer, have added in a great measure to the prosperity of "Sunny California." for the best boxes lemons to be entered by any grower or shipper: First, cup, certificate and $75.00, M. O. D., Puente; second, certificate and $40.00, A. F. G., San Fernando. CLASS NO. 15—Growers' sweepstakes —for the best 24 boxes lemons to be entered by grower or shipper: First, cup, certificate and $50.00, M. O. D., Puente; second, certificate and $25.00, A. F. G., Corona, and third, certificate and $10.00, A. F. G., Whittler Orange and Lemon Assn. CLASS NO. 16—For the best 12 boxes of lemons: First, cup, certificate and $25.00, A. F. G., Bastanchury; second, certificate and $15.00, M. O. D., Puente. CLASS NO. 17: For the best four boxes of lemons: First, cup, certificate and $10, M. O. D., Puente; second, certificate and $5, A. F. G., Bastanchury ranch; third, certificate, A. F. G., (J.Clem Arnold, Whittler). CLASS NO. 18: For the most artistic rack display of lemons, 40 boxes or more, regardless of variety or kind. Design used may or may not be in keeping with the decorative motif: First, cup, certificate and $50, Mutual Orange Distributors (Butterfly); second, certificate and $25, American Fruit Growers (Wild Flower). CLASS NO. 19: For the most artistic rack display of lemons, 24 boxes, regardless of variety or kind: First, cup and $25, American Fruit Growers (Hat); second, certificate and $15, Mutual Orange Distributors (Horse Head); third, certificate, American Fruit Growers (Rip's Dog). CLASS NO. 20—Best plat or tray of five lemons: First, certificate, A.F.G., Corona; second, certificate, A.F.G., Whittler Orange and Lemon Assn. CLASS NO. 21—Best plate or tray of 12 lemons: First, blue ribbon, certificate and $5.00, M.O.D., Puente; second, red ribbon and $3.00, A.F.G., Corona; third, white ribbon and $2.00, A.F.G., Whittler Orange and Lemon Assn. CLASS NO. 22—For the best cluster of lemons: First, certificate, M.O.D., Orange; second, certificate, M.O.D., Puente; third, certificate, M.O.D., Escondido. CLASS NO. 23—For the largest lemon: First, certificate, M.O.D., Orange; Christian Science Church The reprehensible aspects of false mental methods will be pointed out in the Lesson-Sermon Sunday in all branches of The Mother Church. The First Church of Christ Scientist, in Boston, Mass. One of the Scripture selections includes the following verses from Paul's second epistle to Timothy: "This know also that in the last days perilous times shall come. For men shall be lovers of their own selves, covetous, boasters, proud, blasphemers, disobedient to parents, unthankful, unholy... traitors, heady, highminded, lovers of pleasures more than lovers of God; having a form of godliness, but denying the power thereof: from such turn away ... But continue thou in the things which thou hast learned and hast been assured of, knowing of whom thou hast learned them; and that from a child thou hast known the holy scriptures, which are able to make the wise unto salvation through faith which is in Christ Jesus." A passage from "Science and Health With Key to the Scriptures," by Mary Baker Eddy, contains these statements: "This material world is even now becoming the arena for conflicting forces... These disturbances will continue until the end of error, when all discord will be swallowed up in spiritual Truth." Congressman Swing Sends Gazette Map The Anaheim Gazette this week proudly displayed a large eight by 12-foot map of California, received through the courtesy of Congressman Phil D. Swing, of the eleventh California congressional district. Congressman Swing's map accurately records the present boundary lines of counties, locations of all cities and towns, lines of all major highways and public transportation systems, boundaries of national forests, lakes, and the line of mountain ranges in this state. It affords abundant accurate information about the state. Going Hollywood Sandals in Blake and Blonde; Sizes 2½ to 8 White Crepe sole oxford sizes 2½ to 8 Karl's Famous Work Shoes sizes 2½ to 5½; Men's 6 to 12 Karl's Shoe Stores sell over a c KARL'S 105 West Center Street PEAKS AT ANGE SHOW Predicts Citrus Will Be Largest Produced Highlights of Sunkist Day, 24, at the California Show, was the address C. King, orange sales California Fruit Growbefore the thousands attaded thousands of radio another feature of Sunnceled by many to be ful display at the show Orange County Exchange this feature Sunkist cowon the grand sweepa huge silver cup for on exhibit, although it in rack display com- formla about one-twelfth, Texas 5 per cent, and Arizona 1 per cent. The indications are that production will increase greatly in the near future, because only about 43 per cent of the trees planted have some to bearing age. A considerable increase is expected from Texas, where there are many more young trees than there are trees of bearing age. A Candian nurse, seeking citizenship in the United States is quoted as saying that she would not attempt to resist, even if someone should try to kill her. Wonder what she does when she sees a mouse? President Nicholas Murray Butler of Columbia University delivered an adress against the American protective tariff before the Cobden Society in London. The Doctor picked out the spot where such a speech deserved the loud applause it got. Amadeo Peter Glannini, who started as a fruit peddler at 12, built up America's largest banking system and decides that at 60 he has a right to loaf. FOX THEATRE ANAHEIM SATURDAY and SUNDAY CONTINUOUS SHOWS RICHARD DIX LOVIN' THE Norma SHEARER "The Divorcee" with CHESTER MORRIS prices have resulted in rarily some of the connat we enjoyed in 1929, complished only by unititive, cooperation." of the advertising and work done by the Exsisting national consumpfruits, Mr. King said, can induce the 150 the United States and one more California average, we have found 10 carloads of our fruit lived the price on our large part of the sucthe Sunkist organizawide distribution of the bers has been due to policy of appealing licity to the mothers, children themselves to habit of using orery day. ago it was considered only be sold in the months," further "Today oranges are fruit business and are in the year. Though import and dealer service day of Sunkist oranges, system developed the consumer now all they new to know the one word 'Sunkist' this trade-mark of california citrus growers receive the best of are not now considare a daily necessity arity of homes. Even umb to the temptation they use oranges as daily habit of living. the orange growers selves, through their improving quality and action, displays of the on of the consumer, great measure to the nny California." defruit Supply production the United world by such a wide may almost consider American Fruit. Stathe Bureau of Agriss, United States Deulture, show that the department of Agriculthe United States (Rico) produces about world supply. The represents about 6 world supply, with the pecially Florida, growest of the crop. The urban territory, is the angle competitor, but about 2 per cent of Jamaica grows some with Africa is getting on a small scale. produces about six-seved States crop, Call- RICHARD DIX LOVIN' THE LADIES A SMART FAST LAUGH THRILLER "The DIVORCEE" with CHESTER MORRIS CONRAD NAGEL ALL TALKING! A Metro-Goldwyn-Mayer PICTURES THREE DAYS STARTING MONDAY THE PACIFIC TELEPHONE AND TELEGRAPH COMPANY Like talking face-to-face MANY telephone users find it practical to place inter-city calls by the "station-to-station" method, instead of specifying a particular person. It is also worth while to place out-of-town calls in the evening, when many of the charges are materially lower. inter-city service town calls in the evening, when many of the charges are materially lower. inter-city service Going Hollywood! Wood Sandals in Black Patent, White Kid, Colonde, Sizes 2½ to 8 .... Crepe sole oxfords and pumps,—all colors, 2½ to 8 .... Famous Work Shoes—in Chrome elk, Brown, plain or moccasin toe, Boys' 5½; Men's 6 to 12 .... Stores sell over a carload of shoes every Saturday, and over 65,000 pairs in a Calendar month. KARL'S SHOE STORE Center Street Anaheim