anaheim-gazette 1930-04-03

Fruit Exchange Good Advertiser $1,682,000 Spent on Publicity During the Year 1929 The California Fruit Growers Exchange ranked 40th among the 100 leading national magazine advertisers of 1929 and is the largest advertiser of fresh perishable food products in the United States, according to a statement just issued by W. B. Geissinger, advertising manager of that organization, and based upon a survey just completed. Almost two-thirds of a million dollars was spent by Sunkist in national magazines last season, out of a total Sunkist appropriation of $1,682,000 to increase the public's preference for California citrus fruits. The report shows that food products rank second on the list of advertised products, including all branches of industry, with a yearly expenditure reaching approximately 24 million dollars and are only exceeded by the automotive group of advertisers. Sunkist is rated 40th among the national advertisers of the United States as compared with 98th place in 1925, 80th in 1926 and 62nd in 1928, indicating a steady consistent growth. Florida spent approximately one-seventh the amount of California for advertising their citrus fruits. The next largest California cooperatives invested in magazines approximately $200,000 and $100,000 respectively. The banana importers spent $129,000 in magazines. Sunkist is ranked easily first among all cooperative marketing campaigns, in both newspaper and magazine advertising. "Twenty-three years ago the California Fruit Growers Exchange inaugurated Sunkist advertising and has kept steadily at it ever since, building up an undeniable preference for California Sunkist citrus fruits which exists today," said W. B. Geissinger, Sunkist advertising manager. "This preference is shown by the consistently higher prices commanded by Sunkist in all markets, a premium which repays many times the investment made in advertising." Barring Out Parrots "Pieces of eight, pieces of eight." That famous character created by Trojan Women To Hold Reunion Orange County Club and Six Others to Meet Saturday Members of the Orange County Trojan Women's Club of which Miss Beryl Kennedy of Anaheim is president, will attend a spring reunion of seven Trojan women's clubs to be held Saturday, April 5th, at the Student Union of the University of Southern California. Luncheon will be preceded by a tour around the campus when alumnae of the university from various communities who have not recently visited the campus will have an opportunity of revisiting collegiate haunts and of renewing undergraduate friendships, in preparation for the semi-Centennial reunion to be held in June, commemorating the fifth anniversary of the university's founding. Presiding as toastmistress at the luncheon, Miss Margaret Airston, president of the Los Angeles unit of Trojan Women's Clubs, will introduce the speakers. Dr. Mary Sinclair Crawford will discuss the plans and achievements of the Trojan women in an address on "Looking Forward." Women Councilors of the University will be introduced by Mrs. Rufus von KleinSmid and Mrs. Mary Chaffee Rigins, chairman of the advisory council of the organization and president of the Pasadena unit, will introduce the presidents of the various Trojan Women's Clubs. They include Miss Margaret Airston, Los Angeles; Miss Catherine White, Long Beach; Mrs. Harry Van Cleve, Glendale; Mrs. Marion Foss, Bay City; Miss Beryl Kennedy, Orange County; and Miss Ina Shafer, San Diego. Reviving memories of their college days, the alumnae will be led in singing campus songs by Miss Doris Tennett, president of the Women's Self Government Association at S.C. Musical numbers will also be furnished by the Trojan Trio, and Mrs. Ruth Seaver Kennedy will give a reading. Snow Labor Cost Is Placed at $15,000 Expenditure of $15,000 for labor alone in the erection of the giant California farm Advice Aid Center Complying with rector William M. Gerald Census Bureau C. W. Warburton, work in the United States Agriculture farm fornia will assist in census taking action. Some 60,000 blanks among farmers, far at farm center meet similar gatherings; they will be explained forns are being sent general farm census blanks for fruition, and drainage. In the 42 counties there are farm afterno be shown and given for filling the census enumeration will be no delays All t he information bureau is highly o be used for no other a report of agrichecording to Farm A. With 136,000 farms ber somewhat small it is believed the census taking in large one. The Ag Service through plans to lend all census bureau in farm stock, trees, State Owners Co California's next form should be a Quentin prison. Such is the belief Holohan, who says providing adequate usands of convicts could be partly solved farm. "The farm, if not convicted labor would said Holohan." It at some place in ther not arouse local resiue. California has a success o fits prince Here, in seven diffr rated Sunkist advertising and has kept steadily at it ever since, building up an undeniable preference for California Sunkist citrus fruits which exists 16-day," said W. B. Geissinger, Sunkist advertising manager. "This preference is shown by the consistently higher prices commanded by Sunkist in all markets, a premium which repays many times the investment made in advertising." Barring Out Parrots "Pieces of eight, pieces of eight." That famous character created by Stevenson in Treasure Island, that cursed and chattered its way into being the traditional mascot of seamen, is under ban of the United States government. Sallors of Uncle Sam's warships are no longer allowed to some home with a parrot. They may bring all the "pekes," monkeys and other pets that are collected from a voyage to foreign ports, but the dread carrier of psittacosis is taboo, according to naval officials here. Show Labor Cost Is Placed at $15,000 Expenditure of $15,000 for labor alone in the erection of the giant California Valencia Orange show tent, exhibits and care of grounds during the festival is estimated by Manager George W. Reid. “This money is spent entirely for labor, all of which is locally employed.” Reid stated Thursday. “We now have four men working on the show tent in preparation for the greater activity which begins April 24 when the tent will be erected. Poles for the giant canvas already are on the grounds.” FOX THEATRE LAST TIMES FRIDAY “THE MARRIAGE PLAYGROUND” with MARY BRAIN and FREDRICK MARCH —and “The LOCKED DOOR” —All Talking— SATURDAY and SUNDAY Charlie MURRAY and SIDNEY in The COHENS AND KELLYS in SCOTLAND with VERA GORDON and KATE PRICE A UNIVERSAL PICTURE THREE DAYS STARTING MONDAY WARNER BAXTER in “SUCH MEN ARE DANGEROUS” Reviving memories of their college days, the alumnae will be led in singing campus songs by Miss Doris Tennant, president of the Women's Self Government Association at S.C. Musical numbers will also be furnished by the Trojan Trio, and Mrs. Ruth Seaver Kennedy will give a reading. The farm, if naive covet labor, would said Holohan. “It at some place in the not arouse local resa. California has a success o fits pris Here, in seven diff 600 men are worki earning small wage benefit of hardin There have been esse. “This sort of occu limited. We should operated along the selected for their g be sent there to do farming. Like Fols produce much of t sumed by the conv funish some to other Holohan is dictate of nearly 5,000 sub proximately 4,500 ar ers. San Quentin American penal ins badly crowded that each cell. The jute mill, wh made, gives employo Small industries can dred more. Some 1 side the prison walls for roads, pottering plots. Their averag only 4 hours long. Cohen and H at F The latest Cohen will be seen at the Saturday and Sunday than there are Scotte. “The Cohens and K is the fourth and f sali hilarious series ventures of the tw launched-at filmland t Cohen and Kelly, in New York, Paris teled millions, ign other plans across land of the bagpipe the plaid business. Lift-clad and com into a host of uprocluminating in th commit suicide beca ha been lost. Ho is the comedy high-sition. Mrs. Cohen and Mr add to the difficultic partners. “The Cohens and K again unites the or Kelly, George Sidney ray who celebrate toning althor pre SCOTLAND with VERA GORDON and KATE PRICE A UNIVERSAL PICTURE THREE DAYS STARTING MONDAY WARNER BAXTER in “SUCH MEN ARE DANGEROUS” SENSATIONAL STORY OF SMART SOCIETY Steel Refrigerators --and in COLOR! Cork Insulated Priced to Sell— $35.50 to $42.50 Ash refrigerators—top and front icers—white interiors— Roomy food chambers—3 shelves—75 lb. ice size— and only $26.50 other models for less. Thirty housewives will be delighted at the Savings and the large assortment of different styles to choose from. Models to fit every woman’s purse. Come early before the best values are sold. Some good buys in used refrigerators— The Vincent Furniture Co. Palm and Center Sts. —Phone 240— Anaheim Farm Advisors to Aid Census Work Complying with the request of Director William M. Steuart of the Federal Census Bureau, extended through C. W. Warburton, director of extension work in the United States Department of Agriculture, farm advisors of California will lassist in a program of education among the farmers before the census taking activities begin. Some 60,000 blanks will be distributed among farmers, farm bureau directors, at farm center meetings and at other similar gatherings in the state, where they will be explained in detail. Four forms are being sent to California; the general farm census schedule and special blanks for fruits and nuts, irrigation, and drainage. In the 42 counties of the state where there are farm advisors, the blanks will be shown and instructions will be given for filling them out, so that when the census enumerator appear there will be no delays or misunderstanding. All t he information given the census bureau is highly confidential and will be used for no other purpose than for a report of agricultural statistics, according to Farm Advisor Wahlberg. With 136,000 farms in 1925, a number somewhat smaller than at present, it is believed the task of agricultural census taking in California will be a large one. The Agricultural Extension Service, through its farm advisors, plans to lend all possible aid to the census bureau in the enumerating of farm, stock, trees, etc. The Orange State Owned Convict Farm California's next important penal reform should be a prison farm for San Quentin prison. Such is the belief of Warden James B. Holohan, who says the problem of providing adequate employment for the thousands of convicts at the prison could be partly solved by a state-owned farm. "The farm, if named exclusively by convict labor, would be self-supporting," said Holohan. "It should be situated at some place in the state that would not arouse local resentment." "California has already proved the success o fits prison road camp law. Here, in seven different camps, some ready well under way. An intensive campaign is in progress to make the eighth annual presentation this year the most notable in the history of the colorful community drama both from the standpoint of hospitality to visitors and perfection of the production itself, according to Poorman. He states that he plans soon to announce the personnel of expansive committees of leading citizens of the twin cities of Hemet and San Jacinto who will direct the physical details of arranging to play hosts to visitors from all parts of the world who make the pilgrimage to view the outdoor spectacle, which has come to be known as Southern California's historic Oberammergau. The cast this year will number approximately 200 with prominent citizens of the twin cities, descendants of the pioneers who took part in the actual episodes recounted in the Ramona novel and drama, in principal roles, supported by students and Indians from the Cahulla reservation. With a very few exceptions, it is expected that the cast of principals will be the same as that of the 1929 presentation, which was hailed as the most successful ever given, both in point of dmestic artistry and attendance. Approximately 30,000 persons in the aggregate viewed the six showings last year. The play will be amplified this year. Your Spinal Column Is the Index to Your Health Your body is as strong as your spinal column. If there is any weakness, it will be found there. Undue pressure on the nerves—the cause of most ailments—can be cured by adjustment—the science of Chiropractic. The principles of chiropractic were founded in 1895. Today many thousands are practising this science and millions have been helped by it. It has grown because it produces RESULTS where other methods fail. Henry C. Vogt, D. C., Ph. C. 317 No. Los Angeles St., Anaheim Spinal Analysis Free PHONE: 306-242-1188 RES. 117 DO YOU Believe In a Double Standard? WELL, WE DON'T EITHER— One Standard of Workmanship the plaid business. Lit-chad and comical, they stumble into a host of unproarious experiences culminating in the determination to commit suicide because their fortunes have been lost. How this works out is the comedy high-spot of the production. Mrs. Cohen and Mrs. Kelley, of course add to the difficulties of the droll partners. "The Cohens and Kellys in Scotland" again unites the original Cohen and Kelly, George Sidney and Charlie Murray who celebrate their reunion by topping all their previous efforts. Vera Griddon and Kate Price portray the respective wives. E. J. Ratcliffe, William Colvin and Lloyd Whitlock also have important roles. Christian Science Church "Unreality" will be the subject of the Lesson-Sermon Sunday in all branches of The Mother Church. The First Church of Christ, Scientist, in Boston, Mass. One of the Scripture selections relates Christ Jesus' parable of the tares and the wheat, concluding with the following verses: "So the servants of the householder came and said unto him, Sir, didst not thou sow good seed in thy field? from whence then hath it tares? He said unto them, An enemy hath done this. The servants said unto him, Wilt thou then that we go and gather them up? But he said, Nay; lest while ye gather up the tares, ye root up also the wheat with them. Let both grow together until the harvest; and in time of harvest I will say to the reapers, Gather ye together first the tares, and bind them in bundles to burn them; but gather the wheat into my barn." A correlative passage from "Science and Health with Key to the Scriptures" contains these words by Mary Baker Eddy: "God, Spirit, alone created all, and called it good. Therefore evil, being good, is unreal, and cannot be the product of God... Only those, who repent of sin and forsake the unreal, can fully understand the unreality of evil." Some men achieve importance by hard work but others seem able to do it by putting on a pair of spats. DO YOU Believe In a Double Standard? WELL, WE DON'T EITHER— One Standard of Workmanship "The Best Cleaning In Town" But a Double Service CASH AND CARRY Where You Save Delivery Cost. Regular Delivery At a Slight Additional Cost. Either Way, we are glad to serve you—and Save You Money. Plant: 920 N. Los Angeles St., Anaheim Phone 48 Downtown Office: 105 SOUTH PALM STREET ANAHEIM Phone 1190-W ACME CLEANERS & DYERS Eldo R. West, Owner. Anaheim, Calif., April 3, 1930 over way. campaign is in progress eighth annual presentation most notable in the hisiorful community drama. standpoint of hospitality perfection of the proccording to Poorman. but he plans soon to announce of expansive comming citizens of the twin town and San Jacinto who physical details of arry hosts to visitors from the world who make the view the outdoor spectature come to be known as Oberamyear will number app0 with prominent citinities, descendants of who took part in the accounted in the Ramona in principal roles, suppents and Indians from observation. few exceptions, it is the cast of principals as that of the 1929 prewas hailed as the most given, both in point of and attendance. Ap000 persons in the agthe six showings last be amplified this year. both from a musical and spectacular viewpoint, according to the plans of the association. Everything for the comfort and convenience of the visitors will be provided, from parking space for 5,000 automobiles at the bowl, drink, and contains in the alley of the apartment. Notice is hereby given that the undersigned has no interest in any oilease on the Forester property in San Juan Capistrano, Orange County, California, nor in the operation thereof, and that he has sold his interest in all oil rigs, derricks and machinery located on the Forester lease in San Juan Capistrano in said Orange County, California. Dated March 7th, 1930. HORACE A. STODDARD. ? ? ? ? ? ? ? ? ? ? ? ? ? DO YOU WANT—? Some home-made cakes for your party; an opportunity for Judelous investment; your present suit alter- ed, mended or cleaned; to seel some poultry or rabbits, or a used tractor! Then see WANT ADS IN THE ANAHEIM GAZETTE. ? ? ? ? ? ? ? ? ? ? ? ? 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