anaheim-gazette 1929-08-29

Trojan News Why was the vamp type of movie star popular for a time, at another time the ingenue the favorite, with the modern flapper later capturing screen laurels and public approval? What accounts for the epochal success of photoplays dealing primarily with religion, history, romance, war, sex, social problems, diplomatic intrigue, college life, race relationships, domestic comedies, Wall Street, circus life, hazardous adventures, the underworld, the sea, society, or science? Just how the public dictates its shifting desires and demands to scenario writers, motion picture stars, and film producers will be discussed in a new college course in "Social Aspects of the Motion Picture," which is to be given for the first time this fall at the University of Southern California. The mutual influence of spectator and screen, changing tastes in types of plays and players, the reign of fads and fashions, psychological trends and sociological cycles as they are reflected in photodramas, are subjects which are to be illustrated by films. One class will meet on Saturday mornings from 10 a.m. to 12 noon, on the Trojan campus, and a second class will meet on Thursday nights at University college, downtown evening division of the University of Southern California. Students will be assigned to laboratory work in motion picture studios in Hollywood, and will have access to other necessary sources of information. Methods of detecting scientifically what kind of motion picture makes the greatest hit with the greatest number of people it at a certain period, both from an artistic and a social standpoint, have been studied for the past three years. Professor B. V. Morkovin of the University of Southern California, who is to head the new college course. Several lectures by stars and directors are scheduled, he states. The University of Southern California announces the establishment of a new School of Merchandising, with majors in marketing, advertising and retailing, leading to the degree of Bachelor of Science in Merchandising. Dr. W. D. Moriarty is director. The new school, which will open with the 1929- The University of Southern California announces the establishment of a new School of Merchandising, with majors in marketing, advertising and retailing, leading to the degree of Bachelor of Science in Merchandising. Dr. W. D. Moriarty is director. The new school, which will open with the 1923-1930 academic year in September, has been underwritten for the next five years by leading merchandising organizations of Los Angeles and nearby cities. President R. B. von KleinSmid of S. C. states: "The new School of Merchandising was authorized by the board of trustees of the University of Southern California only after careful investigation by leading merchandising organizations of Los Angeles and nearby cities, and it is made possible not only by the financial co-operation of a wide variety of groups on the Pacific coast, but also by the assurance of their willingness to co-operate in seeing that students receive adequate training in sound practice as well as in sound theory. Students entering direct from high school may take 40% of their freshman and sophomore work in basic courses. The curriculum for the junior and senior year is especially elastic to allow students who enter this field after two years of college work (either at Southern California or elsewhere) to take the basic background courses along with the more specialized courses designed to prepare them for the field in which they are majoring. All resources of the university will be open to all students who come to the university either to begin or to continue the study of merchandising." Faculty members of the new school include Dr. Moriarty, director, Dr. Paul Ivey, Dr. F. May Morse, William E. Koch, Dr. J. Harry Tregoe, Mrs. Ada Colline Holme, and Prof. Frank Nagley. The school will admit as a special student on recommendation from employers, persons 21 years of age who have had two years of successful work in merchandising. Study to Follow Oriental Research Following his plan to study foreign markets to find what opportunities may be made for California crops, Director C. B. Hutchison of the Giannini Foundation for Agricultural Economics at the University of California, announced the appointment of Ashur Hobson to undertake such research in Europe. The Giannini Foundation already is co-operating in such an investigation of markets in the Orient. Professor B. H. Crocheron, state lender of farm advisors, now being on his way to the Far East. One of the most important and promising fields of investigation which an artistic and a social standpoint, have been studied for the past three years. Professor B. V. Markovin of the University of Southern California, who is to head the new college course. Several lectures by stars and directors are scheduled, he states. The University of Southern California announces the establishment of a new School of Merchandising, with majors in marketing, advertising and retailing, leading to the degree of Bachelor of Science in Merchandising. Dr. W. D. Moriarty is director. The new school, which will open with the 1923-1930 academic year in September, has been underwritten for the next five years by leading merchandising organizations of Los Angeles and nearby cities. President R. B. von KleinSmid of S. C. states: "The new School of Merchandising was authorized by the board of trustees of the University of Southern California only after careful investigation by leading merchandising organizations of Los Angeles and nearby cities, and it is made possible not only by the financial co-operation of a wide variety of groups on the Pacific coast, but also by the assurance of their willingness to co-operate in seeing that students receive adequate training in sound practice as well as in sound theory. Students entering direct from high school may take 40% of their freshman and sophomore work in basic courses. The curriculum for the junior and senior year is especially elastic to allow students who enter this field after two years of college work (either at Southern California or elsewhere) to take the basic background courses along with the more specialized courses designed to prepare them for the field in which they are majoring. All resources of the university will be open to all students who come to the university either to begin or to continue the study of merchandising." Faculty members of the new school include Dr. Moriarty, director, Dr. Paul Ivey, Dr. F. May Morse, William E. Koch, Dr. J. Harry Tregoe, Mrs. Ada Colline Holme, and Prof. Frank Nagley. The school will admit as a special student on recommendation from employers, persons 21 years of age who have had two years of successful work in merchandising. Christian Science Church "Jesus Christ" is the subject of the lesson-sermon Sunday in all branches of The Mother Church, The First Church of Christ Scientist, in Boston Mass. The lesson-sermons contain Scriptural selections from the Old and New Testaments and correlative passages from the Christian Science textbook "Science and Health with Key to the Scriptures" by Mary Baker Eddy. One of the Scriptural citations gives accounts of healing by Jesus as related in the gospel by Matthew, and is in part as follows: "And when Jesus departed thence, two blind men followed Him; crying and saying, Thou son of David, have mercy on us. And when He was come into the house, the blind men came to Him; and Jesus saith unto them, Believe ye that I am able to do this? They said unto Him, Ye Lord, when touched He their eyes, saying According to your faith be it unto you. And their eyes were opened." Correlative passages from Science and Health present these words of Mrs Eddy: "Jesus established in the Christian era the precedent for all Christianity, theology and healing. Our Master said to every follower: 'Go ye into all the world and preach the gospel to every creature.' Heal the sick." Following his plan to study foreign markets to find what opportunities may be made for California crops, Director C. B. Hutchison of the Glennini Foundation for Agricultural Economics at the University of California, announced the appointment of Ashur Hobson to undertake such research in Europe. The Glennini Foundation already is co-operating in such an investigation of markets in the Orient. Professor B. H. Crocheron, state leader of farm advisors, now being on his way to the Far East. One of the most important and promising fields of investigation which I believe the Glennini Foundation should undertake is a study of the possibilities of expansion of foreign market for California products," says Director Hutchison. "Our first step in this direction will be the study which Director Crocheron is to make in the Far East. My observations and study during the last few years lead me to believe that further studies along the same line in other parts of the world, particularly in Europe, might be fruitful. "What is needed, in my judgment, is a more extended and careful study of the economic factors and principles involved in international trade in agricultural products, especially in connection with the rather special products with which California is concerned. Such studies, I believe, can best be made by an agricultural economist with broad foreign experience and special training in the field of international trade relationships. "Ashur Hobson, who for the past seven years has been the American delegate to the International Institute of Agriculture at Rome, is, I believe, by training and experience particularly well qualified to develop work in this field for us. Before going to Rome in 1922 he had several years' experience in teaching and research in the field of marketing at the University of Wisconsin, Washington State College, Columbia University and the United States Department of Agriculture. In addition to his duties as the American delegate to the International Institute of Agriculture, which he has discharged with distinguished credit to himself, Hobson while in Europe has made a critical analysis of the agricultural situation in France, Italy, Switzerland and other European countries." The Marx Brothers as they appear in "The Cocoanuts" A Paramount Picture with Oscar Shaw and Mary Eaton Marxmen In Musical Comedy The "world's four funniest men," two of Broadway's greatest musical comedies, favorites, groups of dazzling chorus girls in a swirl of schittizing dance and the tuneful Irving Berlin melodies make "The Cocoanuts." The talking screen's first musical comedy sensation, the most surprising entertainment ever offered in Anaheim. When "The Cocoanuts" opens at the box theatre Monday for three days, a real Broadway musical comedy will be available to everybody. On the talking screen "The Cocoanuts" is the same show that thrilled New York on the stage for one long year at $6.60 a seat. It is all-talking, r&l singing, all-dancing all-laughing. It is the first successful attempt to bring the necks of musical comedy to the screen at popular prices. No trip to New York is complete without a Marx Brothers' show. Last season it was "Animal Crackers." The Now "The Cocoanuts" is coming here with the wise-cracking Marx Brothers cracking their famous cracks and Oscar Shaw and Mary Eaton, both famous as Ziegfeld Follies stars, singing and making love in the romantic lead. The chorus work, especially interesting because of the unique camera angles from which it is shot, is beautifully performed by groups of Gamby-Halc and Allen K. Foster girls. A strong supporting cast includes Katherine Francis, Margaret Dumont, Cyril Ring Basil Rayselael and Sylvan Lee. Irving Berlin, who wrote the music for the original show, added a special new theme song, "When My Dreams Come True," for the screen presentation and two exceptionally fine orchestras accompany the singing and dancing. Costumes that would grace a Ziegfeld revue, sets of gorgeous richness and every item provided with lavish generosity make of "The Cocoanuts" the most unique and entertaining screen presentation yet perfected. It is something different, above and beyond anything that has yet been perfected for Rate Regulation Of Great Benefit State Shippers Are Saved Quarter Million Annually One of the major activities of the Railroad Commission is the regulation of rates of transportation companies, including railroads, street railways, vessels operating on the inland waters of California, and between ports in California auto mages and trucks, airplanes and warehouses and cold storage planes. This work is in charge of Mr. William P. Geary, rate expert of the Commission. The bills of the rate department of the Commission now contain more than 200,600 tariffs and supplements, consisting of a complete record of all rate schedules filed by such utilities since 1909, when the Railroad Commission was given authority over the filing and making effective of such tariffs. Despite the fact that there was a falling off in the volume of business of the Commission, due to consolidations of many small utilities, as well as larger ones, and the removal of several hundreds of motor carriers handling farm products, or operating as contract carriers, the transaction of the rate department reached a larger volume during the fiscal year ending June 30, 1924, than in any other year of the Commission's history. The Commission rendered decisions in 113 formal proceedings, involving transportation rates, and the rate department adjusted 432 informal complaints, and handled 1265 applications for permission to file rate schedules, all of which were checked over carefully to see that they contained no violations of the Public Utilities Act. There were 445 requests for permission to file adjustments in tariffs on less than 20 days notice required by the Act granted and nearly 100 requests of similar nature denied. In order to meet competitive conditions the rate department authorized 270 applications of carriers to establish rates for a long-haul, than for a shorter haul on the same line. A great many instances of this kind arise in order to permit the carriers to meet the competition of a different class of service, such as water-borne comm. Daily Radio Program Beginning each day at 12 p.m. and continuing ten minutes, talks of interest to farmers, growers and producers will be given during the week beginning September 5, under the auspices of the Agricultural Extension Service co-operating with Radio Station KFI. C. E. Utt, prominent grower of Tustin, will appear before the microphone Tuesday, September 3, at noon. His subject will be "Avocados." The talks for the week, according to report from the farm advisor's office, will be as follows: September 3—"A Grower's Ideas on the Avocado Business," C. E. Utt, Tustin. September 4—"Post Control Associations," A. H. Call hierarchical commissioner, Ventura county. September 5—"Forest Litter and Agriculture," W. S. Rosenerans, president Los Angeles county Conservation Association. September 6—"Control of Lemon Shell Bank," V. F. Blancheard, farm advisor, Ventura county. September 7—"Some I-H Club Projects," Lynn D. Sanborn, assistant farm advisor, Los Angeles county. Christian Science Lecture Radio listeners in Anaheim and vicinity may hear an authorized Christian Science lecture over KFI Friday, September 6, from 12:10 to 12:50 noon when Dr. John M. Tutt, C. S. R., of Kansas City, Mo., will speak under the auspices of Third Church of Christ Scientist, Los Angeles. Dr. Tutt is a member of the board of lectureship of The Mother Church. The first Church of Christ Scientist, in Boston, Mass. It is said that American visitors in Russia were very much impressed with the fact that the officials there get such small wages. Maybe that is the thing in Russia which makes a brotherly appeal to our college professors. Far East Doing Road Building It is said that American visitors in Russia were very much impressed with the fact that the officials there get such small wages. Maybe that is the thing in Russia which makes a brotherly appeal to our college professors. Far East Doing Road Building (Concluded from Page Eight) landing fields; treating these fields with asphaltum, or constructing paved runways, according to Richfield export officials. "And our asphalt business increases our gasoline and oil sales," explained an executive, "so that cars and better pavements mean more cars, and more cars mean bigger demand for Richfield or Richlube at home and abroad." TIMETABLE In effect June 9, 1920 A. T. & S. F. Ry. Coast Lines Trains to Los Angeles *No. 79 ... 6:35 A.M. *No. 71 ... 11:25 A.M. *No. 53 ... 3:41 P.M. *No. 73 ... 4:55 P.M. *No. 75 ... 8:35 P.M. Trains from Los Angeles No. 78 ... 2:00 A.M. No. 72 ... 7:00 A.M. No. 74 ... 2:00 A.M. No. 76 ... 8:00 A.M. No. 52, San Bernardino Train ... 9:00 P.M. (Arrive Felleton Gate) M. *Through sleeper to Kansas City Minneapolis, Chicago, Grand Canopy *Through sleeper to Denver, St. Louis, Chicago and Grand Canyon connections. 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