anaheim-gazette 1929-04-04

Crop Prospects For The Coming Year University Investigators Predict Unprecedented Harvest California's agricultural prospects for 1929 are quite plausibly presented in a recent circular issued by the University of California. This forecast was made under direction of H. I. Wellman, extension specialist in agricultural economics and, in the main, it appears that in spite of many limiting factors, the university men view the situation as far from pessimistic. Among the fruits, says the circular the outlook seems most favorable for valencia oranges, lemons, summer grapefruit almonds and drying peaches. It is predicted that present prices for valencias will hold for several years and that the lemon situation will be more favorable this year than in the past few seasons. Summer grapefruit seems to be in a secure position, but the university economists are not sure about the winter and spring crops because of the tremendous increase in production of the fruit in these seasons. The present favorable price situation in the almond industry will be maintained, it is predicted, if there is no increase in acreage. It is believed that some new acreage of drying peaches may be planted. Most deciduous fruits and grapes, it is held, are still due for hard times, statistically at least, downward price trends being indicated for many of them, and no new acreage being warranted. Although the rate of increase in apple production is to be lower for the next ten years, no price increases are seen. As for apricots, a large increase in production is in sight, and the university economists think that this increase is likely to be accompanied by a downward trend in prices. Additional plantings of cherries for shipping does not seem warranted. THE TOWN DOCTOR (The Doctor of Towns) SAYS No Town Ever Lost a Customer from Being too Calvin Coolidge, addressing the American Federation of Arts and the American Association of Music, said "if clothes make the man and certainly good dress gives one a sense of self-respect and poise, how much more is it true that clean, beautiful surroundings and a moral tone to a community?" And added, "we are gradually getting rid of the oppressive ugliness of our communities." Oppressive ugliness; a good house next to a shack; a beautiful lawn with a vacant lot overgrown with weeds adjacent; unsightly outbuildings; highway entrances cluttered up with non-descript, claptrap, unpainted and otherwise obnoxious billboards; store signs of every sort, shape and description protruding at all sorts of angles from store buildings—some high, some low—all derogatory to any sense of attractiveness; poorly kept streets, open lumps, unpainted buildings, a dilapidated square, tin can alleys, visible pollution of streams; and ugliest and most oppressive of all—a citizenship with an inferiority complex; one devoid of civic pride. Oppressive ugliness is that which makes residents of a community say, "Oh, you won't mind that after you've live there awhile;" and the absence of which makes a stranger say, "I like his place." Oppressive ugliness is that which creates atmosphere. How often have you gone into communities or mercantile out the United States, prices of eggs declined steadily from 1925 to 1927. During the first nine months of 1928, prices averaged higher than for the corresponding period in 1927, but during the last three months they were lower. The best outlook for poultrymen in California is in the production of completely serve the rift triplet. Application of the method requires the formulation of the various employment and the pre-system of determinin- Although the rate of increase in apple production is to be lower for the next ten years, no price increases are seen. As for apricots, a large increase in production is in sight, and the university economists think that this increase is likely to be accompanied by a downward trend in prices. Additional plantings of cherries for shipping does not seem warranted, they say, nor does it appear wise to increase Royal Ann acreage, unless the domestic market for maraschino and glace cherries is expanded. Grapes and canning peaches would seem to be in the worst fix. The university specialists believe that the present unsatisfactory price situation is likely to continue until material reductions are made in acreage or very large additional markets are developed. They warn against any increase in the canning peach acreage. Pears, too, seem to be in for a downward price trend because of the prospective large increase in production. The same is true of plums. As for prunes, it is believed that the higher prices in 1928 over 1926 and 1927 were due to an abnormally low world production, and that these will not continue. Southern California growers will be interested in the university forecast of the orange crop situation. They believe that the prospective increase in the national movement of both oranges and lemons at the time when both California navels and winter and spring grape fruit are being shipped, will interfere with the favorable price level of the past four years. With quite a large new acreage of walnuts coming into bearing during the next few years, it is also held to be doubtful whether prices on this commodity can be maintained. The field crop outlook is "spotted." The 1928 high prices on beans were due to crop failures in Europe and to smaller domestic production, and the university authorities warn against an increase of more than 15 per cent in acreage of all beans over the 1928 plantings. They do not see any chance for improvement in the sugar market. It is held probable that the supply and demand conditions for the 1929 crop of cotton will be about as favorable as for the 1928 crop. The prospective domestic acreage is given at around 47,000,000 acres. The grain outlook is not expected to show any great improvement. There seems to be little prospect of the 1929 export of barley being as large as those of the past two years, adn no reason to believe that domestic requirements will be larger. The wheat outlook, however, is more favorable than it was last year. In truck crops, university economists report on potatoes, cantaloupes and lettuce. They think potato growers may expect some improvement in the industry over 1928, although this will be seen in the late crop rather than in out the United States, prices of eggs declined steadily from 1925 to 1927. During the first nine months of 1928, prices averaged higher than for the corresponding period in 1927, but during the last three months they were lower. The best outlook for poultrymen in California is in the production of high quality eggs during the fall and winter month. The information carried in the above summary is published as Circular 27, California Extension Service, College of Agriculture, University of California. No Political Pull Has Any Influence Metropolitan Water Board Says Jobs Will Be Filled on the Merit System Political job hunters, who may be desirous of securing salaried positions with the Metropolitan Water District, in connection with the construction of the Colorado River Aqueduct, were dealt a severe blow yesterday when the Board of Directors of the district voted unanimously to support the recommendation of President William P. Whitsett that every salaried position within the district be placed under a strict and uncompromising Merit System. President Whitsett delivered his declaration against all forms of political dog rolling in connection with the securing of positions in the Water District in a written statement presented at the regular monthly meeting of the directors yesterday. The session, held in the district headquarters in the Los Angeles Municipal Water and Power building, was attended by directors representing all of the eleven cities in the district. Following the presentation of the Whitsett recommendation to authorize the president to proceed immediately with the formulation of a Merit System, which shall apply to the employment of every salaried person on the district payroll, no matter whether that person be an executive or a clerk. In emphasizing the necessity of pre-fer important executive and technical cutting politics to enter the selection assistance in the building of the great Colorado River Aqueduct, President Whitsett said: The preliminary steps to be taken before the primary work of the Metropolitan Water District should be undertaken have not yet been completed, and the Metropolitan Water District, consequently, is not yet in a position to create any considerable number of completely serve the rift trict. Application of the method require the formulation of procedure, limitation of the various deployment and the presystem of determining whether civil service order that this merit equipped to function wwf of the district necessary paid workers. I suggest attention be given of formulating the legal machinery that will make such a system effective. Circus Maxim Staged By More than sixty seperbe booked for the m Maximus, which will B Shriners in the Los A during their convention 5 and 6. Final arrangement to that city the finest world have just bee Stanton H. Bruner, ch Shrine Circus Maximus. Plans have been comssemble nearly half o f now scattered through loca Europe and Asia, in middle of May. To Los Angeles on a srviving there several d convention in order strenuous rehearsals. Four performances of Circus Maximus will which the great asser will disband. A single ance will take place on June 4, and is expect thrilling splendor ther e 000 motion picture elect he staged in the Colisee later. Season tickets for all events, including the $ picture electrical page formances of the Circus two huge dress parade by any member of family. Applications are received by mail and in Broadway Arcade bluelkah Temple, 663 West Los Angeles. Propose Combat Of Westen The grain outlook is not expected to show any great improvement. There seems to be little prospect of the 1929 export of barley being as large as those of the past two years, adn no reason to believe that domestic requirements will be larger. The wheat outlook, however, is more favorable than it was last year. In truck crops, university economists report on potatoes, cantaloupes and lettuce. They think potato growers may expect some improvement in the industry over 1928, although this will be seen in the late crop rather than in the early, because of the heavy carry-over of the old crop. Cantaloupe growers of Imperial Valley have overplanted, according to the economists, and may be due for a bump. Lettuce, however, seems to be the "miracle" crop, with acreage constantly on the increase without any reduction in price. The authorities are not sure whether the increased acreage will result in lower prices. The outlook for the dairy industry in California continues favorable, according to the findings of the university men. The demand for milk and milk products is strong and apparently increasing gradually. The number of milch cows on farms is no larger than last year for the United States as a whole, and only two per cent larger in California. The eprospects for meat animal production, on the whole, are held to be favorable. The beef cattle industry is in a strong position, and there are no definite indications pointing toward conditions less favorable during the next few years. Established cattlemen may profit by moderate expansion during the next two or three years, even though prices go somewhat lower. The hog outlook for 1929 is favorable. The farmers in California who are in a position to produce hogs may expect higher prices during the next year or two than were obtained in either 1927 or 1928. The available facts indicate that economic conditions in the sheep industry are likely to be less favorable during the next few years than they have been in recent years. The prospects for the poultry industry in California are more favorable than in 1927, but do not warrant any material expansion, university economists say. As a result of a too rapid expansion in California and through- The preliminary steps to be taken before the primary work of the Metropolitan Water District should be under taken have not yet been completed, and the Metropolitan Water District, consequently, is not yet in a position to create any considerable number of salaried offices or positions. Nevertheless, to my mind, one of the most important problems confronting the directors of the Metropolitan Water District is and will be the selection of capable men to fill the various offices and positions that must be filled in the building up of the organization necessary to carry forward the gigantic task before us. If these men are honest, courageous and well trained for the tasks they are appointed to perform, we may be sure that the work of the Metropolitan Water District will be carried forward efficiently, expeditiously and to the satisfaction of all concerned. If, on the other hand, employments were to be made on the basis of political preferment without regard to personal fitness, we may be equally sure that the work of the district would suffer. Board of Directors give immediate attention to the business of establishing a merit system which will govern and regulate the employment of every person on the pay roll of the Metropolitan Water District. This merit system should apply to every position within the organization, no matter whether that position be one of a field worker, a clerk or an executive. The men selected to fill the responsible executive and technical positions in the Metropolitan Water District must be men of the highest character and professional attainment. I believe I voice the sentiments of every member of this board of directors when I say that we must not permit any of the appointments for these offices to be dictated on a political spoils basis. Only by the application of the merit system can we hope to secure the type of officers and employees who will most playment of every salaried person on the district payroll, no matter whether that person be an executive or a clerk. In emphasizing the necessity of pre-important executive and technical assistance in the building of the great Colorado River Aqueduct, President Whitsett said: The preliminary steps to be taken before the primary work of the Metropolitan Water District should be under taken have not yet been completed, and the Metropolitan Water District, consequently, is not yet in a position to create any considerable number of salaried offices or positions. Nevertheless, to my mind, one of the most important problems confronting the directors of the Metropolitan Water District is and will be the selection of capable men to fill the various offices and positions that must be filled in the building up of the organization necessary to carry forward the gigantic task before us. If these men are honest, courageous and well trained for the tasks they are appointed to perform, we may be sure that the work of the Metropolitan Water District will be carried forward efficiently, expeditiously and to the satisfaction of all concerned. If, on the other hand, employments were to be made on the basis of political preferment without regard to personal fitness, we may be equally sure that the work of the district would suffer. Board of Directors give immediate attention to the business of establishing a merit system which will govern and regulate the employment of every person on the pay roll of the Metropolitan Water District. This merit system should apply to every position within the organization, no matter whether that position be one of a field worker, a clerk or an executive. The men selected to fill the responsible executive and technical positions in the Metropolitan Water District must be men of the highest character and professional attainment. I believe I voice the sentiments of every member of this board of directors when I say that we must not permit any of the appointments for these offices to be dictated on a political spoils basis. Only by the application of the merit system can we hope to secure the type of officers and employees who will most playment of every salaried person on the district payroll, no matter whether that person be an executive or a clerk. In emphasizing the necessity of pre-important executive and technical assistance in the building of the great Colorado River Aqueduct, President Whitsett said: The preliminary steps to be taken before the primary work of the Metropolitan Water District should be under taken have not yet been completed, and the Metropolitan Water District, consequently, is not yet in a position to create any considerable number of salaried offices or positions. Nevertheless, to my mind, one of the most important problems confronting the directors of the Metropolitan Water District is and will be the selection of capable men to fill the various offices and positions that must be filled in the building up of the organization necessary to carry forward the gigantic task before us. If these men are honest, courageous and well trained for the tasks they are appointed to perform, we may be sure that the work of the Metropolitan Water District will be carried forward efficiently, expeditiously and to the satisfaction of all concerned. If, on the other hand, employments were to be made on the basis of political preferment without regard to personal fitness, we may be equally sure that the work of the district would suffer. Board of Directors give immediate attention to the business of establishing a merit system which will govern and regulate the employment of every person on the pay roll of the Metropolitan Water District. This merit system should apply to every position within the organization, no matter whether that position be one of a field worker, a clerk or an executive. The men selected to fill the responsible executive and technical positions in the Metropolitan Water District must be men of the highest character and professional attainment. I believe I voice the sentiments of every member of this board of directors when I say that we must not permit any of the appointments for these offices to be dictated on a political spoils basis. Only by the application of the merit system can we hope to secure the type of officers and employees who will most playment of every salaried person on the district payroll, no matter whether that person be an executive or a clerk. In emphasizing the necessity of pre-important executive and technical assistance in the building of the great Colorado River Aqueduct, President Whitsett said: The preliminary steps to be taken before the primary work of the Metropolitan Water District should be under taken have not yet been completed, and the Metropolitan Water District, consequently, is not yet in a position to create any considerable number of salaried offices or positions. Nevertheless, to my mind, one of the most important problems confronting the directors of the Metropolitan Water District is and will bethe selectionof capable mentofillthevariousofficesorpositionsthatmustbefilledinthebuildingupoftheorganizationnecessarytocarryforwardthegigantictaskbeforeus.Ifthemenarehonestcourageousandwelltrainedforthetaskstheyareappointtedtoperformwemaybesurethattheworkofthedistrictwouldsuffer. Board of Directors give immediate attention tothebusinessofestablishingameritsystemwhichwillgovernandregulatetheemploymentofeverypersononthepayrolloftheMetropolitanWaterDistrict.Thismeritsystemshouldapplytowerypositionwithintheorganization,nobatterywhetherthatpositionbeoneofafieldworker,aclerkoranexecutive. The men selected to filltheresponsibleexecutiveandtechnicalpositionsintheMetropolitanWaterDistrictmustbemenofthehighestcharacterandprofessionalattainment.IbelieveIvoicethesentimentsofeverymemberofthesboardofdirectorswhenI saythatwemustnotpermitanyoftheappointmentsforgreatesofficestobidictatedonapoliticalspoilsbasisOnlybytheapplicationofthemeritsystemcanwehopetosecurethetypeofficersandemployeeswhowillmostplaymentofeverysalariedpersononthedistrictpayrollno matterwhetherthatpersonbeanexecutiveoraclark. A permanent organizeratethedevelopmentofthemainregionandPacificmayresultfromtheWexpositiontobeheldwithCalifornia'sdiamondfairnextSeptember. Suggestion for suchwasmadebyL.L.NewmanagerofthedepartmereandindustryoflettertoCaliforniaulturalSociety.expositionaconference. Newton suggestedthistheeleventhwereheld,tokastestepsforplanfromwhichthewouldbenefit. "Ourprogramsfordevfall," Newton declared,"noteffectivelyorganized.TheRockyMountainandstatesneedtoknowcauselemmonsmoreintimately." DirectorsoftheCaliforniatheturalSocietyexpressedheartaccordwithNevtion,anditisexpectedwillbeappointedtomenumentsfortheconfrence. AUTOMOBILE HISTORY Automobiles were rescheduled toll off 178 of Carpenters during January. This was announced Place,cheriefstatistician divisionofmotorvehicleistwolessthanthatofTheinjuredtollforthe2,858. Violationsofthelawapproximately50percentities,LaPlacesaid.Accident CornerswheretherightciplewasforgottenwasmostcommoncausesofFromatotalof2,174resultedininjuriestopoilthe178deaths_only68wereLaPlace stated. TOWN DOCTOR (Doctor of Towns) SAYS Customer from Being too Clean tile establishments and given as a reason for not being sold on the place that there is no "atmosphere?" Atmosphere is that which invites or repels; atmosphere is the making or losing of sales, prestige and good will. Oppressive ugliness relates materially to appearance. How does your town look to a customer? Eighty per cent of those things purchased today are sold through, or influenced by the eye. Therefore, how your town or community looks is important. This is the season of the year when everything oppressive should be annihilated. Nature is ready to help make things attractive. Start now to help take your town or community to a good old-fashioned house-cleaning. Clean it up—scrub it up—and keep it up! Include yourself in the cleaning. Get rid of the mental cobwebs that make everything about your place of abode so commonplace. Rid yourself of the superstitious and prejudice that your town cannot be as modern, attractive and interesting as any city anywhere. Like life, your town or community is what you and the rest of the people like you work to make it. It is just as big or just as little as the people in it. Copyright, 1929, A. D. Stone. Reproduction prohibited in whole or in part. This Town Doctor article is published by Anaheim Gazette in co-operation with hthe Lions club. completely serve the needs of the district. Application of the merit system will require the formulation of a detailed method of procedure, including a codification of the various classes of employment and the preparation of a system of determining qualifications. All the Counties Sending in Trees Nursery Stock From Every Section Planted in State Fair Grounds Fro mall parts of California trees and shrubs are arriving daily at the State Fair grounds to be planted in the all-California arboretum, which will be dedicated during the Diamond Jubilee State Fair and Western States exposition, August 31st-September 9th. County supervisors at their recent convention in Sacramento gave official backing to the tree-planting plan and it is expected every California county will be represented with a tree. Among the trees which arrived this week was a ten-foot madrona which had taken root in the huge stump of a cedar tree at Forest Hill, Placer county. The trees are being effectively grouped along the driveways in the Fair Grounds and will be placarded with the name of the county and the variety of tree. The dedication exercises will be held on various days of the State Fair, with residents of the respective county. It was transplanted, stump and all, near the big horticultural pavilion, and will attract attention of State Fair throngs for years to come. El Dorado county's contribution is a spruce from Coloma, scene of gold discovery. Isassen and Amador counties sent sugar pines, Contra Costa a camphor. Yolo a red-bud shrub, Ventura a cork oak, Del Norte a redwood, Solano an oak, San Bernardino a cedar, Fresno and Tulare sequoias, Santa Cruz a redwood, San Luis Obispo a white oak, and Santa Barbara a California live oak. Other counties which have informed the State Agricultural Society they will send trees are Kings, Alameda, San Francisco, Riverside, Siskiyou, San Diego and Orange. The trees are being effectively grouped along the driveways in the Fair Grounds and will be placarded with the name of the county and the variety of tree. The dedication exercises will be held on various days of the State Fair, with residents of the respective county. The Latest in Eggs NOTICE SECTION TWO LOCATION OF BUSINESS FORNIA. Notice Is Held Meeting Of The Two Watershed Field On April 1st, 1929. An Assessment Laws Per Share Capital Stock Of April 1st, 1929. Colin, To The Sister Company. F. D. 3. Box 7. completely serve the needs of the district. Application of the merit system will require the formulation of a detailed method of procedure, including a codification of the various classes of employment and the preparation of a system of determining qualifications, whether civil service or otherwise. In order that this merit system may be equipped to function when the affairs of the district necessitate employment of paid workers, I suggest that immediate attention be given to the task of formulating the legal and technical machinery that will be required to make such a system operative and effective. Circus Maximus Staged By Shriners More than sixty separate acts have been booked for the mammoth Circus Maximus, which will be given by the Shriners in the Los Angeles Coliseum during their convention there June 4, 5 and 6. Final arrangements to bring to that city the finest talent in the world have just been completed by Stanton H. Bruner, chairman of the Shrine Circus Maximus committee. Plans have been completed to assemble nearly half of the companies, now scattered throughout North America, Europe and Asia, in Chicago about the middle of May. They will proceed to Los Angeles on a special train, arriving there several days before the convention in order to go through strenuous rehearsals. Four performances of the spectacular Circus Maximus will be given, after which the great assemblage of stars will disband. A single night performance will take place on Tuesday night, June 4, and is expected to rival in thrilling splendor the colorful $1,000,-000 motion picture electrical pageant to be staged in the Coliseum two nights later. Season tickets for all Shrine Coliseum events, including the $1,000,000 motion picture electrical pageant, four performances of the Circus Maximus, and two huge dress parades, may be used by any member of the purchaser's family. Applications are now being received by mail and in person at 1202 Broadway Arcade building and Al Malnikah Temple, 663 West Jefferson street Los Angeles. Propose Combine Of Western States A permanent organization devoted to the development of the Rocky Mountain region and Pacific Coast states may result from the Western States exposition to be held in connection Propose Combine Of Western States A permanent organization devoted to the development of the Rocky Mountain region and Pacific Coast states may result from the Western States exposition to be held in connection with California's diamond jubilee state fair next September. Suggestion for such an organization was made by L. L. Newton, executive manager of the department of commerce and industry of Wyoming, in a letter to the California State Agricultural Society. Exposition a conference of representatives Newton suggested that during the tives of the eleventh western states be held, to take steps for a development plan from which the entire region would benefit. "Our programs for development often fail," Newton declared, "because we are not effectively organized in the west. The Rocky Mountain and Pacific Coast states need to know each other's problems more intimately." Directors of the California Agricultural Society expressed themselves in hearty accord with Newton's suggestion, and it is expected a committee will be appointed to make arrangements for the confrence. AUTOMOBILE DEATHS Automobiles were responsible for a death toll of 178 of California's residents during January. This was announced by Louis LaPlace, chief statistician of the state division of motor vehicles. The figure is two less than that of January, 1928. The injured toll for the month was 2,858. Violations of the law accounted for approximately 60 per cent of the fatalities, LaPlace said. Accidents at street corners where the right of way principle was forgotten was declared the most common cause of crashes. From a total of 2,174 accidents, 716 resulted in injuries to pedestrians. Of the 178 deaths, only 68 were pedestrians LaPlace stated. stump and rural pavilion, of State Fair distribution is a of gold discolor counties osta a camuh, Ventura edwood, Solino a cedar, olias, Santa is Obispo a sara a Calilive informed they will nameda, San kilyou, San lively grouped with the variety of issues will be State Fair, active countive counties grouped around their trees. "These trees will not only add to the attractiveness of the State Fair Grounds," said R. A. Condee, president of the State Agricultural Society, "but they will have the effect of giving each county a direct and personal interest in the far." The New York telephone directory will be published this summer in five separate and distinct volumes. Probably no other series of books in the world can be found containing so many funny characters. We do not know just how the new Jones law is going to work, but we are willing to bet that the bootleggers don't put Senator Jones' picture on their imitation Scotch labels. GLADIOLUS BULBS, blooming size, $1.10 per hundred. Your choice; Virginia Scarflet, Le Mar Foeh Mam moth Pink, or choice mixture of standard varieties. FREE: 100 Virginia Bullets with each 150 Bullets. We pay postage on all mail orders. Dept. E803, Gardena, Calif. NOTICE OF ASSESSMENT SECTION TWO WATER COMPANY. LOCATION OF PRINCIPAL PLACE OF BUSINESS, ANAHEIM, CALIFORNIA. Notice Is Hereby Given that at a meeting of the stockholders of said Section Two Water Company, a corporation held on the 4th day of March, 1928, an assessment of Five ($5.00) Dollars per share was levied upon the capital stock of the corporation, payable April 1st, 1929, in United States Gold Coin, to the Secretary, at the office of the Company, Anaheim, California, R. F. D. 3, Box 77. Any stock on which this assessment shall remain unpaid on Wednesday, 1st day of May, 1929, will be delinquent and advertised for sale at public auction, and unless payment is made before will be sold on Saturday, the 25th day of May, 1929, to pay the delinquent assessment, together with the costs of advertising and expense of sale. By order of the Board of Directors. W. E. DE SOMBRE, Secretary. Office at Anaheim, California, R. F. D. 3, Box 77. Buy the Right Chicks to insure Future Profits Nineteen years of breeding ancestry with continuous selecting to develop finest possible laying flocks and to ensure large profitable eggs...this is why Holly Hatcher (S.C.) White Leghorn Chicks are sure to pay you big dividends. Healthy white Chicks...Significant per unit (Available Every Wednesday and Thursday) Larger and less hardy in California Company 125 acres经营...Inland waterway in the Southern Coastal Region...Holly Hatcher is sure to pay you big dividends. Tour of location of final sale... PROPS FOR YOUR ORANGE TREES At this time of the year most orange trees in this district need props to save many limbs from being broken on account of the growing crop. The Adams-Bowen Lumber Co. is ready to furnish your every need in this line. COME IN AND SEE US ADAMS-BOWERS LUMBER CO. "Better Service" 417 S. Los Angeles St. H. M. Adams A. C. Bowers E. L. Bowers printing needs may be, we can take care of job that will be a delight to the eye. The printing cannot be overestimated: value of your advertising matter can take care of both big and at very low prices, Work promptly—no waiting. and consult us on your problems. Estimates cheerfully furnished. Heim Gazette