anaheim-gazette 1927-11-10

California Walnuts Supplant Imports Demand for Nuts From This State Steadily Increasing The consumption of California walnuts is steadily increasing in the metropolitan district, even though New York is the chief port of entry for imported nuts, and in face of the fact that many of the foreign-born population have a personal bias toward the products of their native lands. This growing popularity of the California crop is a classic illustration of what a good marketing system can do for growers, especially when competition is keen. Roughly speaking, the production of California walnuts has increased fourfold during the last quarter century, which means that per capita consumption has increased considerably. For the last five seasons, counting 1927, the California walnut crop has averaged around 28,000 tons annually. Imports have averaged about 21,000 tons, divided quite equally between shelled and unshelled, so the imports in terms of nuts in the shell have been practically as large as the California crop. The higher tariff now in force helps to even up the situation and, in a season like the present one, will tend to keep out imports, but in a short crop year, like 1926, has relatively little effect. The duty is 4 cents per pound on walnuts in the shell, and 12 per pound for shelled walnuts. Contrary to a widespread belief, imported walnuts are not all inferior. Some of them compare very favorably with the best budded varieties. The French Grenoble district, for example, supplies nuts of excellent quality, and other French districts supply a fair to good grade. The Italian Sorrentos are likewise of good quality, although not especially attractive in appearance. Considerable quantities of walnuts are also received from Rumania, Chile, and Manchuria. These run quite irregular, but practically nothing is allowed entry from the other big California exchanges, in that it maintains no salaried representative and branch office in New York, but works through independent brokers. The system appears to give equally good results, although it does not keep the name of the association before the trade quite as much, perhaps. The Almond Growers' Association recently abandoned this practice, and now has its own branch office. Sales are made to wholesale grocers and to jobbers, who in turn sell to the retail dealers, confectioners, bakers and others who use walnuts in any form. Some of the larger chain stores are sold direct, the same as jobbers or wholesale grocers. Besides the regular retail dealers who carry walnuts and walnut meats in stock, there has arisen a class of retailers who specialize in nuts. At least a half dozen of these have expanded into chain systems, and undoubtedly their attractive displays and moderate prices have stimulated the sale of nuts. Bakers, confectioners, and candy manufacturers are also large buyers of walnut meats. Distribution is carefully planned so that all parts of the country are given the proper amounts. There is no playing the New York market in a speculative manner, as so often occurs with cantaloupes or lettuce. No exact figures are available to show the quantities of California walnuts consumed annually in the metropolitan district, but it probably runs close to 10 percent of the total tonnage. There is little question that so far as the metropolitan district is concerned, the improvement in grading and branding and wide advertising will more than hold the market against the inroads of foreign competition. And the association's policy of fair dealing with the trade is developing another valuable asset, which will stand it in good stead in seasons like the present when the crop is heavy. That asset is good will. FACTS WORTH KNOWING Q.-Does an ocean cable rest on the bottom entirely or is it suspended across chasms? Contrary to a widespread belief, imported walnuts are not all inferior. Some of them compare very favorably with the best budded varieties. The French Grenoble district, for example, supplies nuts of excellent quality, and other French districts supply a fair to good grade. The Italian Sorrentos are likewise of good quality, although not especially attractive in appearance. Considerable quantities of walnuts are also received from Rumania, Chile, and Manchuria. These run quite irregular, but practically nothing is allowed entry which does not grade 85 per cent sound. Walnut meat imports give greater competition than the nuts in the shell, because of the big volume and the uniformly light color of the best French imports. A tendency to run quite a high percentage of amber colored meats is perhaps the greatest defect of California walnuts. The metropolitan demand calls for light meats, which gives importers a slight advantage. Indirectly, at least, walnuts get considerable competition from other varieties of nuts, both imported and domestic. Imported almonds figure prominently in the nut trade, but compete more directly with the California almonds. Brazil nuts are more important than generally considered, since the Brazil nut tonnage ranks second in imports only to walnuts. Southern pecans, like California nuts, have become more prominent in recent years, and occupy an important niche in the industry. Miscellaneous types, such as filberts, pine nuts, cashews and pistachios, are important, too, because the leading importers or dealers have their headquarters in New York. As high as 100 carloads of such a relatively unimportant nut as the pine nut, or plnon, has been sold in New York during a single season. One advantage walnut growers have over other California producers lies in the relative imperishability of their product, which allows boat shipment to New York. A part of the output is annually sent by water at a considerable saving. Practically all of the domestic receipts in the metropolitan district are marketed through the California Walnut Growers' Association, and even its closest competitors admit that this organization has made a good job of it. Some of the improvements in distributive methods, which competitors attribute to the exchange, are the elimination of miscellaneous odd varieties, and an improvement in average size. At one time California walnuts did not compare any too favorably with imported, but today they average better than any of the imported, with the possible exception of the French Grenobles. Possibly the greatest aid to promoting sales has been the polishing and bleaching of the nuts so that they have a uniform appearance. Most of the imported stock looks unattractive by comparison, and the consumer is willing to pay a premium for appearance. Especially so, since he has learned that the quality inside is on a par with the branding and wide advertising will more than hold the market against the inroads of foreign competition. And the association's policy of fair dealing with the trade is developing another valuable asset, which will stand it in good stead in seasons like the present when the crop is heavy. That asset is good will. FACTS WORTH KNOWING Q.-Does an ocean cable rest on the bottom entirely or is it suspended across chasms? A.-When laying ocean cables sufficient slack is paid out to be sure that the cable will follow the contour of the bottom so that it will lie upon the bed of the ocean at all points. A careful survey of the route is made to avoid suspension across chasms on an uneven bottom, as the weight of the cable would sooner or later cause it to rupture. Q.-What is meant by the expression "sounding the depth of the ocean?" A.-The latest method of measuring the depth of the sea is my echo. An electric oscillator at the surface of the water transmits sound to the bottom of the ocean. An apparatus on board ships up the sound of the echo as it returns from the bottom of the sea and a third instrument records the time interval required for the sound to go to the bottom and the echo to return. Half of the interval multiplied by the velocity of sound per second gives the depth of the ocean at that point. "Sounding" lines are also used in measuring ocean depths. Q.-What profession is represented in Alpha Chi Sigma fraternity? A.-The chemical profession. It was founded at the University of Wisconsin in 1902 and now has chapters in 39 American colleges. The total membership is 537. The symbol is a hexagon with a border of pearls and the three Greek letters in the center. Q.-What is the southernmost point in the United States proper? A.-Key West, Florida. Q.-Has the Passion Play at Oberammergau ever been filmed? A.-It has never been filmed. The Passion Players have been offered large sums for a film production, but they have refused to permit it because the play is a religious observance started centuries ago as a thank offering for lifting the plague. It will be produced again in 1930. Q.-Did Julius Caesar have a son by Cleopatra, Queen of Egypt? A.-Yes. Q.-Who is the author of the phrase "to err is human, to forgive divine?" A.-The most familiar form of the quotation is found in Pope's Essay on Criticism. It is, however, an ancient proverb, found in the early Greek and Latin writers, and is translated and quoted in a variety of forms. Q.-What is a "quit claim deed?" A.-A deed of conveyance operating by way of release; that is, intended to pass any title, interest or claim which the grantor may have in the premises, but not professing any warranty or At one time California walnuts did not compare any too favorably with imported, but today they average better than any of the imported, with the possible exception of the French Grenobles. Possibly the greatest aid to promoting sales has been the polishing and bleaching of the nuts so that they have a uniform appearance. Most of the imported stock looks unattractive by comparison, and the consumer is willing to pay a premium for appearance. Especially so, since he has learned that the quality inside is on a par with the appearance outside. Importers polish walnuts to some extent, but they do not bleach, so far as can be ascertained. The perfection of the branding processes, so that the best nuts bear the brand mark of the association, has also proven a good selling point. This eliminates any possibility of selling poorly graded imports as California walnuts. Not infrequently in the past, when walnut prices were low, retailers and peddlers have purchased stocks of cheap nuts, hung out banners inscribed "California walnuts," and sold at bargain rates on the California reputation. Branding will stop this practice. It will do more than that, though, for it stamps the article superior in the eye of the consumer. The public realizes that no good merchant or manufacturer makes a poor article conspicuous. The sale of nut meats in the superior vacuum-packed containers affords an excellent outlet for certain classes of stock. At present the shelled nuts are not so much of a factor on account of imports, but they will doubtless find favor as the public becomes aware of the uniformity of the pack. Persistent advertising has, of course, helped to keep the "Diamond Brand" before the public eye. Undoubtedly the advertising has been a big sales promoter. Educating the retailers in better merchandising methods has also aided the distribution, and so has stressing the value of walnuts as an all-around food product rather than a holiday luxury. The channels of distribution in the nut trade are analogous to those in the citrus fruit or deciduous fruit trade. The California Walnut Growers' Association differs in one important respect Citrus Short Course In Session This Week What is the cause of mottle leaf in citrus trees? This is a frequent question asked by citrus growers of Orange county and other Southern California districts. The condition has been a problem little understood until recently. Intensive studies have been conducted by the citrus experiment station at the request of the farm bureau and other groups representing the citrus industry. Findings from investigations in the field and laboratory by the experiment station indicate the condition of mottle leaf to be a nutritional disease. A deficiency in certain plant food elements, creating an unbalance in the available plant food, is evidenced by the mottled or discolored leaves on the tree. Corrective measures and recommendations based on present knowledge of the situation will be presented by specialists at the citrus short course being held this week at the Orange Union high school. All phases of citrus orchard management will be discussed during the week's lectures and demonstrations. Wild Duck Dinner Prelude to Show San Bernardino Preparing for Eighteenth Annual Classic Heralding the approach of the 1928 National Orange Show, to be held in San Bernardino next February, officers of the organization will fire the opening gun with its annual wild duck dinner in the orange show building next Tuesday night. More than 300 acceptances have been received for this annual affair which attracts city, county and state officials, representatives of citrus packing organizations, exhibitors, railroad and newspaper men and Chamber of Commerce officials from all sections of the Southland. The "piece de resistance" naturally will be wild duck. The late rains have brought the ducks in great numbers, and there will be a whole wild duck for every guest, along with the usual trimmings. The duck dinner has grown to be part and parcel of the orange show. Many look forward to it with keen anticipation and to the after dinner program, in which more than a score of prominent speakers take part. General Manager R. H. Mack has arranged a splendid program which will be featured by the White King quartet, a fine orchestra and special entertainment numbers. There is nothing serious about the whole affair, except the pledges from representatives of various cities for co-operation with the National Orange Show. Beyond that it is a "wild duck dinner." Particular care, however, should be placed in emphasizing "wild duck" rather than "wild" duck dinner. Be that as it may, it is an event of great interest. It is unique and it's interesting, and it calls to the attention of the world that the Eighteenth National Orange Show is in the making. The dates for the great citrus spectacle have been set for February 16-26. Fatten Chickens Now For Holiday Market Early autumn is the time poultry ralsers will usually find advantageous to fatten and dispose of surplus cockcereals, as well as early hatched pullets of a quality not desired in the flock of winter layers. Market poultry prices are usually highest just before Thanksgiving and Christmas. Another advantage in selling surplus stock fairly early in the season is found in the saving of considerable food material. Dr. M. A. Jull, poultry husbandman, United States department of agriculture, recommends as a fattening ration a soft mash, measured by weight, composed of corn, four parts; oatmeal, two parts; middlings, two parts, and beef scrap, one part. The ground grain should be mixed thoroughly and moistened with sour skim milk or buttermilk. Milk is excellent in fattening mixtures, and about two pounds, or a quart, of milk is used to each pound of mash. Care should be taken not to feed the birds too much during the early part of the fattening period. For the first few days of this diet feed lightly three times a day. For the rest of the period give the birds all they will eat three times a day, but do not leave it before them. A four-pound cockerel should add a pound in two weeks. Four pounds of the grain ration may produce a pound gain. Experienced fatteners sometimes keep poultry on the fattening feed for as long as three weeks, but in most commercial fattening plants the birds are fattened for from 7 to 10 days. There is often a difference of 5 cents a pound between the market price of thin and plump birds. However, farmers in many parts of the country may not find such advantageous marketing opportunities, and the prices received may not pay for the expense and bother of fattening the birds. Club Boys Receive Achievement Pins Pacific Show The openi Dairy Show provides an dairymen, d facturers and over California states, show of the only the best be shown. Hold Forestry Field Day November 19 The date of the proposed forestry field day has been definitely set for Saturday, November 19, 1927, and an invitation is extended to all people interested in protection of Orange county's watershed. A motorcade will be organized to leave Santa Ana at 9 o'clock, and will proceed to the Orange County park. From there a trip will be made up Santiago canyon and points of interest relative to fire protection, flood control and forestation problems will be pointed out by specialists attending the trip. At noon a luncheon will be served by the forest service, a charge of 75c a plate covering the cost. And while lunch is settling, Woodbridge Metcalf, extension specialist in forestry; Willard Smith, Orange county supervisor; Paul Bailey, flood control engineer, and others will give short discourses. The native forests will be compared section and the effects of erosion and with the result of the Hathaway fire silt will be pointed out. This is planned to be an educational tour and has been so arranged that a maximum of information will be obtained at a minimum of effort. Most of the trip can be taken in an auto and only a short walk of a hundred yards or so has been included in the program. It is a trip that should be taken by business folks as well as farmers. Club Boys Receive Achievement Pins By RAYMOND ELLIS, Assistant Farm Advisor In order to lend encouragement to the boys and girls of California, who are enrolled in the 4-H agricultural clubs of our state, the State Bankers Association, not long ago, voted to present an achievement pin to every club member of California who turned in a complete and satisfactory record book for the club year just closed. These pins are very attractive, being designed in the form of a four leaf clover, with one green leaf for each year that the member has been in club work. Besides the club members, each leader and committeeman will receive a leader's pin. These pins have arrived at the farm advisor's office and will be presented on Saturday, November 12. A general meeting of all club members will be held if cross, feverish, billious, constipation or full of cold, children love the pleasant taste of "California Fig Syrup" and it never fails to sweeten the stomach and open the bowels. A leapoonful today may prevent a sick child tomorrow. Doesn't cramp or overact. Contains no narcotics or soothing drugs. Ask your druggist for genuine "California Fig Syrup" which has directions for babies and children of all ages printed on bottle. Mother! You must say "California" or you may get an imitation fig syrup. If you believe that rock is the everlasting and fireproof material for a building... If you believe that rock is the everlasting and fireproof material for a roof, then you believe Johns-Manville Rigid Asbestos Shingles are the ones for your home—they are made of rock—asbestos and Portland cement. Ask me to give you an estimate on re-roofing for the last time. Phone 801 GIBBS LUNDER 801 East Broadway, Anaheim, Calif. Himself ONCE there was a man who sailed kept in thorough touch with move of his organization. story, it is being done by the most agers in business. How do the do it? They may by using printed forms on which tions to the workers under their having daily reports come to the important activity of the business are the secret of doing many th We have an assortment of forms, printed on different colors will be very glad to have you ex Anaheim Ga 108 N. Emily Pacific Slope Dairy Show to Draw Crowds The opening of the Pacific Slope Dairy Show at Oakland next week provides an attraction that will draw dairymen, distributors, plant manufacturers and many others from all over California and many of the western states. It is the last big dairy show of the season, and consequently only the best in the dairy world will be shown. It is understood that several of the local creameries entered milk exhibits in competition with the rest. Probably a bull owned by the Segerstrom Brothers will be entered in the Frank Pellissier herd from whom he was purchased. Of especial interest to those attending will be the dairy dinner Thursday evening, November 17, and the conference of veterinarians, cattlemen, dairy inspectors and others on November 18, called by Dr. J. P. Iverson. George Hecke is scheduled to make the opening address. In this conference. "I'm Never Sick Anymore, Since Daddy had the HUMPHREY RADIANTFIRE installed in our bedrooms. He said that he doesn't want me to get a cold this fall—that's why he has given us this new gas heater." "I'm Never Sick Anymore, Since Daddy had the HUMPHREY RADIANTFIRE installed in our bedrooms. He said that he doesn't want me to get a cold this fall—that's why he has given us this new gas heater." The RADIANTFIRE produces the ideal form of heat for Southern California's changing climate. It gives instant warmth when and where you want it. Clean, healthful heat that keeps the air pure—at the stroke of a match. It eliminates colds and sickness caused by chilly rooms. 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