anaheim-gazette 1927-01-20

Exchange Service Aid to Retailers Important Factor in Maintaining Distribution of Fruit The dealer service department of the California Fruit Growers Exchange, organized in 1915, has been developed until today it ranks as one of the most efficient of its kind. In the field of advertising and merchandising work, and like many exchange activities, serves as a model for others. Not selling the retailer direct, exchange growers and officials early recognized the advantages of furnishing practical service to the man at the end of the distribution line, the one who has the contacts and delivers the goods to the ultimate consumer. Today, as the result of considerable study and research, exchange dealer service is an important factor in maintaining wide distribution and retail effort behind California citrus. Twenty trained service men are in the field the year round, covering personally between 50,000 and 60,000 of the leading retailers each year. Service work is being more and more concentrated in the large consuming centers where the men's efforts will count for most. Placing window displays was originally the service man's principal work. As this exchange department grew more experienced, it was learned that there was unlimited opportunity for practical service along strictly merchandising lines. Service men equipped with facts and figures on the correct way to buy and sell citrus fruits, now make merchandising the important feature of the dealer service operations. Proper fruit display is important and service men are highly trained in that work and know how to use the attractive display material with which they are supplied to make a window or interior store display sell more oranges and lemons. Equally important is the educational or merchandising work which makes real fruit merchants out of those who were formerly content to be simply "storekeepers." ANAHEIM UNION WATERMARK (Continued from Page One) and cost $511.62; one-half of which was paid by Mrs. Sycamore Street, Anaheim—The old open cement of Sycamore Street, between Lemon and Palm Streets, by a 24-inch concrete line, 620 feet in length, and was year. One-half will be taken care of by the City of Tuffree Reservoir Line—Three hundred and seventy was laid around the Tuffree Reservoir to take the pail This cost $918.23. Walnut Street, Fullerton—The open cement ditch Walnut Street, in Fullerton, from the Section House it was replaced by an 18-inch concrete pipe line. This land and cost $788.76, one-half of which was paid by the NEW WORK CONTEMPLATED BANK. The one big item for 1927 will be cleaning the Tuft had several contractors figure on this job, and their $60,000.00, they agreeing to finish the work in four hours by doing this work ourselves we can do it for less time slower and, instead of having to raise the full amount we will spread the work over a year or so and fine receipts, augmented perhaps by a small assessment Company is at the present time working on the equiv. One of the biggest drawbacks on this job was property on which to dump the mud and silt taken for difficulty has been overcome by the valued co-operators stockholders, Mr. S. James Tuffree, who has entered the Company to use, free of charge, two drawings Tuffree heirs for this purpose. The very good showing which was made due to the splendid co-operation of the regular employees by a gradual elimination of the inefficiency and combine one head, we have accumulated a great employee phase of our business. I mean by this men who co-operate with our cement work, well drilling, pumping plant installation, the aid of any outside mechanics or electricians. We and drawings of all important work. Another item which might interest some of our workers do not make a business of doing outside work, our stockholders in their pumping plan troubles both during the past year and saved their considerable done at cost, plus our actual overhead. We have at the present time a fine crew of Zanzibar their power to see that there is an excellent district be glad to give each and every stockholder all the money we must remember that these men are working must be complied with, and if in the enforcement regulations friction is created, I will consider it as with me immediately, for by so doing we will be able controversy while it is fresh in the minds of all—at a satisfactory settlement if all paries are reasonable. SOY BEAN NOW BIG CROP ment of agriculture. The product of 1,000,000 acres was used for hay, that of 700,000 acres for pasture and enclosure, and 500,000 acres was used for seed. This increase in acreage is largely due to the development of better adapted varieties. The total sell citrus fruits, now make merchandising the important feature of the dealer service operations. Proper fruit display is important and service men are highly trained in that work and know how to use the attractive display material with which they are supplied to make a window or interior store display sell more oranges and lemons. Equally important is the educational or merchandising work which makes real fruit merchants out of those who were formerly content to be simply "storekeepers." SOY BEAN NOW BIG CROP The soy bean acreage in this country increased from less than 500,000 acres in 1917 to about 2,200,000 acres in 1924, says the United States department of agriculture. The product of 1,00,000 acres was used for hay, that of 700,000 acres for pasture and enclosure, and 500,000 acres was used for seed. This increase in acreage is largely due to the development of better adapted varieties. The total value of the soybean crop in 1924, the last year for which data is available, was $18,350,000, and of this value the new varieties were responsible for a little more than half. "Western Auto" Tires Tested Proven Economic Guarantee The stamp of approval placed on "Western Auto" countless motorists tires are tried and proven interruptedly reeling mileage...and "Western Auto's" life of satisfaction and secrecy. Here are the low history for better than ever. Tires Mounted Free Western Giant Balloons Here's economical mileage for the man who is hard on tires. Extra heavy throughout with broad, flat, rib trend that hugs the road. Size New Low Price Jacobs Tubes 29x4.40 $10.75 $2.95 29x4.95 $15.35 $3.45 30x4.95 $15.85 $3.60 81x4.95 $16.90 $3.75 $17.65 Western Giant Cords The utmost in heavy duty cords. Massive side walls extra heavy non-skid tread. Live black tread rubber throughout. Size New Low Price $8.50 Size Cl... $9.75 Overlay Cl... $11.95 Overlay... $15.35 Overlay... $15.95 Size 29x4.40 29x4.95 30x4.95 31x5.25 30x5.77 Western Giant Balloons Here's economical mileage for the man who is hard on tires. Extra heavy throughout with broad, flat rib trend that hugs the road. Size New Low Price Jacobe Tube 29x4.40 $10.75 $2.95 29x4.95 $15.35 $3.45 30x4.95 $15.85 $3.60 $1x4.95 $16.90 $3.75 30x5.25 $17.65 $3.85 31x5.25 $17.95 $3.95 30x5.77 $20.85 $4.85 $2x5.77 $25.95 $4.85 $3x6.00 $25.50 $4.95 $2x8.20 $28.75 $5.45 $3x8.75 $32.85 $6.25 Western Giant Cords The utmost in heavy duty cords. Massive side walls extra heavy non-skid tread. Live black tread rubber throughout. 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Heim—The old open cement ditch on the North side of Lemon and Palm Streets, in Anaheim, was replaced 620 feet in length, and was not finished during the taken care of by the City of Anaheim. Three hundred and seventy-two feet of 36-inch line cee Reservoir to take the place of the open by-pass. The open cement ditch along the North side of from the Section House West to Highland Avenue, on concrete pipe line. This line was 474 feet in length of which was paid by the Santa Fe Railway. WORK CONTEMPLATED FOR 1927 1927 will be cleaning the Tuffree Reservoir. We have secure on this job, and their bids ran from $40,000.00 to finish the work in four to six months. We feel that we can do it for less money and go at it a little longer to raise the full amount by one large assessment, over a year or so and finance it from our regular maps by a small assessment. The Byron Jackson at time working on the equipment for this job. Crawbacks on this job was finding room on our own up the mud and silt taken from the reservoir, but this time by the valued co-operation of one of our larger Tuffree, who has entered into an agreement allowing which was made the past year has been entirely generation of the regular employees of your Company. Of the inefficient and combining of different jobs under calculated a great number of employees capable of handling any mean by this men who can and are doing all of our pumping plant installations and overhauling, without mechanics or electricians. We also make our own plans important work. Night interes some of our stockholders is that, while less of doing outside work, we have alded several of pumping plan troubles, both electrical and mechanical, and saved their considerable money. This work is all actual overhead. Sent time a fine crew of Zanperos, who are doing all in there is an excellent distribution of water, who would every stock older all the water desired at any time; that these men are working under certain rules which and if in the enforcement of any of our rules or created, I will consider it a favor if same is taken up by so doing we will be able to get both sides of any fresh in the minds of all—and it isn't hard to arrive ent if all par les are reasonable. WM. T. WALLOP, Superintendent. 'Forestry Day' Set For January 22 The date of Saturday, January 22, has been definitely set for the observance of Forestry Day at the Orange County park. It was announced by the committee in charge of the preparations. "We were greatly disappointed over the failure to secure trees for the planting January 15," A. M. Stanley, secretary of the Orange County Farm Bureau, said, in discussing the event, "but since then I have gotten in connection with Forest Supervisor J. B. Elliott, and he promised to have trees ready for planting January 22, even if it were necessary to deliver them by airplane from Placer county. "Our present plans for the celebration of Forestry Day consist of an invitation to the general public to participate in the tree planting. Proceedings will start at 10 o'clock, and all the men should come equipped with a shovel. The planting of the trees will begin promptly, the group being divided into squads, who will work under the direction of such experienced foresters as J. B. Elliott, Bert Stephenson and Robert Northcross. With a good attendance the trees will be planted in a couple of hours. "A bring-your-own basket lunch is suggested for noon at the park picnic ground, which is adjacent to the demonstration plot. Following the luncheon, the party will be shown the seed beds where thousands of pines are being propagated for planting in the burned area next year. "This work is being carried on cooperatively by the county officials, the forest service and the Orange County Farm Bureau. We consider the work of benefit to the entire community and" STATES HOLD PICNIC The annual picnic reunion of the Idaho and Utah people in Southern California will be held all day Saturday, January 15, in Sycamore Grove park. All the picnic attractions will be offered, including the county headquarters and registers, hot coffee and badges. There is always a popular WHY DO YOU? Phone 666 But whatever bought for some factory to your service to suit you another of the pretty true for you same will apply watches, coffee and habits. In order to get mind, it takes some manship. People for a long time first used, folks did use forks were reproach. Serration against their use had many oppose some still who we ANAHEIM All Dairy Producer Auto' Tires Tested – Proven – Economical Guaranteed The stamp of approval has been placed on “Western Auto” tires by countless motorists to whom these tires are tried and proven friends... uninterruptedly reeling off economical mileage... and living up to Western Auto’s” liberal guarantee of satisfaction and service. Here are the lowest prices in history for better tires than ever! Wear-Well Balloons These full balloon tires are equal to many tires selling for much higher prices. Ground gripping semi-flat rib tread. Tent Cords heavy duty walls, ox-kid tread, rubber New Low Price $8.50 $9.75 $11.95 $15.35 $15.95 $185 Buys magnificent Lester piano, famous make, glorious tone; case in good shape. Many other good bargains. Chlockering, Knabe Miller, Hardman, Wurlitzer, etc. 100 planes to choose from. Danz, 152 W. Center, Anaheim—main store. $135 Buys Mozart piano, good tone, pretty case; easy terms. $5 down. Danz, 162 W. Center, Anaheim. A New World Record with EXCEEDING the best previous and breaking every existing 151 class hydroplanes, Harry Mill Snoddy and powered by a Moor using Richfield Gasoline, establish world’s record of 60.11 miles per port Bay time trials of the P The only entry to use Richfield Gasoline in a field comprised of the fastest hydroplanes on 151 class hydroplanes, Harry Mill Snoddy and powered by a Moor using Richfield Gasoline, estab world's record of 60.11 miles port Bay time trials of the P The only entry to use Richfield Gasoline in a field comprised of the fastest hydroplanes on the Pacific Coast, the "Angeles" remarkable record was 20 miles an hour faster than any boat competing, over 13 miles an hour faster than "Spitfire V" holder of the Efgin Speed trophy and bettered by more than 16 miles an hour the record of "Spitfire VI", winner of the National Motor boat championship at San Diego on December 12th. RADIO Western Air Patrol Unusual tone, volume, simplicity and beauty In our 8 and 9 tube sets... at prices that are surprisingly low. command the hearty organization. OLD PICNIC nic reunion of the people in Southern field all day Saturday, Vancouver Grove park. attractions will be the county head-quarters, hot coffee and always a popular program after the dinner hour. High class oratory and splendid musical numbers. Varry your basket dinners or buy lunches in the park. Every one is urged to pass the word along to the newcomers and tourists who may meet many old friends. Ask questions of C. H. Parsons, at the State Societies office, Hotel Rosslyn, Fifth and Main streets, Faber 3300. $85 Buys good used Storey & Clark piano. Pay $1 per week. Danz' main store at 162 W. Center, Anaheim. Property Wanted ORANGE GROVE WANTED—10 or 20 acres, in the vicinity of Anaheim; must have house on it. Address R. T. Baxter, 1651 Hampel Street, Oakland, Calif. $160 Buys fine tone mahogany Geo. P. Bent piano. This is a beauty; $5 per month and $5 down. Free delivery and free music lessons. Danz, 162 W. Center, Anaheim. Y DO YOU DRIVE A ROLLS-ROYCE? You're welcome to the compliment. But whatever car you drive, you bought for some reason that was satisfactory to yourself. And if it gives you service to suit, you will very likely buy another of the same make. That's pretty true for you and for us. The same will apply to pianos, radios, watches, coffee brand, clothes, shoes, and habits. In order to get you to change your mind, it takes some pretty smart salesmanship. People have been that way for a long time. Why, when forks were first used, folks hesitated. Those that did use forks were called "forclifers," in reproach. Sermons were preached against their use. Universal suffrage had many opponents. There may be some still who would prefer that "Mom" would stay home and knit on election day. We all know that the babies thrive on milk like a hot house tomato. We know that children must have milk. But we hesitate to use a quart a day for ourselves, because we would sooner watch our teeth crumble and our pep vanish than try it. Why? B-e-c-a-u-s-e-! There's no other reason, founded on fact. And we will be nearer the last than the first to use the Pasteurized milk because some doubting Thomas told us an untruth about this perfect food that has had SAFETY added to it. Try a quart of our Pasteurized fresh milk a day for 60 days and if you don't pick up on it... well, we'll leave it to your judgment and forever after hold our peace. ANAHEIM CREAMERY COMPANY All Dairy Products Preferred Quality, Plus Service 120 West Chartres Street 600.11 miles per hour New World's Hydroplane rd with Richfield! NG the best previous record by 17 miles an hour making every existing mile straightaway record for hydroplanes, Harry Miller's "Angeles I", driven by Ralph powered by a Model 151,4 cylinder Miller engine field Gasoline, established a new, electrically timed rd of 60.11 miles per hour January 9th at the Newne trials of the Pacific Coast Hydroplane Ass'n. Harry to use Richfield a field comprised st hydroplanes on Harry Miller, internationally famous motor designer whose racing motors hold many of oplanes, Harry Miller's "Angeles I", driven by Ralph powered by a Model 151, 4 cylinder Miller engine field Gasoline, established a new, electrically timed card of 60.11 miles per hour January 9th at the Newline trials of the Pacific Coast Hydroplane Ass'n. Harry to use Richfield a field comprised most hydroplanes on coast, the "Angeles" record was 20 miles better than any boat over 13 miles an than "Spitfire V" the Elgin Speed Harry Miller, internationally famous motor designer whose racing motors hold many of the world's existing speed records, uses and recommends Richfield Gasoline for all his engines. He uses Richfield exclusively in his own car because he knows it is the most perfectly balanced fuel obtainable for present day motors. Use Richfield in your car and get maximum efficiency...easier starting, speed, power and mileage combined! RICHFIELD THE GASOLINE OF POWER chfield 175