anaheim-gazette 1926-12-16

THE ANAHEIM GAZETTE HENRY KUCHEL, Editor and Proprietor ISSUED EVERY THURSDAY SUBSCRIPTION PER YEAR.....$2.00 SIX MONTHS.....1.25 THREE MONTHS.....7.75 Entered at the Anaheim, California, Post Office as second class matter. SOUTHLAND BONDED DEBT SOUTHERN CALIFORNIA is noted for its progressiveness and development. There is an erroneous idea that cities of this section of the state are burdened with bonded debts for improvements. This is a great mistake. The improvements have been provided, but the communities have not been loaded down with excess bond issues. While figures are not available for all the cities in Southern California, it is safe to take those that are at hand and which concern Los Angeles, for practically no city in the Southland has a greater per capita bonded debt than that of the metropolis, so figures for Los Angeles will prove something of a basis for judging the remainder of Southern California. The bonded indebtedness for Los Angeles is lower than that of any number of great municipalities and the per capita debt is also lower. The general improvement bonded debt of Los Angeles, a city of 1,265,000 people, is a little more than $41,000,000, while the general improvement bonded debt of Cleveland, a city of 936,485, is something over $79,000,000. The debt of Boston, with a population of 779,620, is over $75,000,000. Detroit with a population almost the same as that of Los Angeles, has a general improvement bonded debt running over $84,000,000. Practically the same proportion may be applied to the per capita net debt, excluding self-supporting. In New York the per capita net debt is $154.92, in Detroit it runs to $102.97, while that of Los Angeles is but $33.52. Only one other large city has a per capita net debt less than that of Los Angeles, and that is St. Louis with $24.20. San Francisco's per capita net debt is close to that of New York, amounting to $126.14, or almost four times that of Los Angeles. As stated, the bonded debt and the per capita net debt of practically every Southern California city is in proportion to the figures given for Los Angeles, and while there have been numerous needed improvements throughout the Southland, the burden of debt here is much less than in most other sections of the country. capita net debt, excluding self-supporting. In New York the per capita net debt is $154.92, in Detroit it runs to $102.97, while that of Los Angeles is but $33.52. Only one other large city has a per capita net debt less than that of Los Angeles, and that is St. Louis with $24.20. San Francisco's per capita net debt is close to that of New York, amounting to $126.14, or almost four times that of Los Angeles. As stated, the bonded debt and the per capita net debt of practically every Southern California city is in proportion to the figures given for Los Angeles, and while there have been numerous needed improvements throughout the Southland, the burden of debt here is much less than in most other sections of the country. HEAVY INPOURING OF TOURISTS SOUTHERN CALIFORNIA faces one of the greatest inpourings of tourists in the history of this state. This statement is based on reports from representatives in Chicago, Philadelphia, Washington and New York and from those who have been attending eastern and midwestern state fairs where Southern California exhibits have been shown. Also reports bearing out this claim have come from eastern tourist agencies and from railroad officials who have gone into the subject thoroughly. During the past year it is estimated that approximately 1,600,000 tourists have come to Southern California. Judging from reports now on hand, it would not be far amiss to estimate that the tourist travel will exceed 2,000,000 during the next twelve months. It is conservatively estimated that 10 per cent of all the tourists who come to Southern California remain, which means that during the past year approximately 160,000 eastern and midwestern residents came to the southern part of this state to make their homes and that another 200,000 will remain during the next year. These tourists are well divided among the railroads, autoists and steamship travelers, each showing an increase in traffic. Those arriving from the east by automobile claim that they have never seen as many people on the roads headed for Southern California as there are now, and it is expected that this heavy traffic will continue until well into the winter months. Steamship arrivals are increasing each week. Railroad officials are rushing plans for the handling of the heaviest traffic in the history of their roads. They assert that the flow of tourists has started in earlier than in any year in the past. BUSINESS IS LOOKING GOOD THE winter season is proving a surprise to those who were inclined to be the least pessimistic. Good business is on in dead earnest. The whole Pacific coast is pulsating under a business furore that promises to be prolonged. There are many factors that have contributed to this enviable condition. There are two factors that usually do not receive the credit due them. These include Chambers of Commerce and newspapers. No matter what size the town and city, its Chamber of Commerce is a compelling force. Also its newspapers play an important part. A newspaper can either kill or materially assist in the making of a good reputation for a community. Fortunately, the newspapers of Southern California carry a tremendous influence. They are ably edited and present a pleasing appearance. Much has been gained by the publications of the south through the able management of the Southern California Editorial Association. This is a business organization handled on business principles and includes practically every newspaper in Southern California. A REAL ACHIEVEMENT One of the real achievements of this country during the past seven years and one which is not always fully realized, was pointed out recently in an address by Secretary of Commerce Hoover, in New York. That achievement is the recreation of a sound American individualism at a time when because of post-war influences, most of the nations of the world have been hastening toward the autocracy of socialism or of the dictatorship. Mr. Hoover pointed out how the nation has recovered from the effects of the war with unparalleled speed, has almost abolished poverty, has spent additional millions on the education and betterment of its children and has found time and means to assist the stricken nations of Europe to recover. And this was accomplished at a time when there was a demand throughout the world that governments continue war ownership and war operation of industry in time of peace, "a creeping state of socialism," the secretary declared, against which our national government turned its face and began to "unlock the fetters which, from necessity in time of war we had fastened on individual enterprises and opportunity." This indeed has been one of the most remarkable accomplishments of post-war American statesmanship. As the secretary of commerce further stated, twentieth century socialism has been challenged "with a new twentieth century American individualism and we are ready to compare six years experiences in recovery and prosperity with every country which has been infected with these policies." Someone attached a placard to the Wilson memorial tablet at Geneva which declared that "The American people have done nothing to deserve that the President should be designated as the founder of the League of Nations." Well, that's something to be thankful for anyhow. ANAHEIM GAZETTE Sunkist Advertising Starts With Xmas Newspaper Campaign and Dealer Service Now Under Way The Sunkist advertising program for the 1926-27 season gained an auspicious start with a Christmas newspaper campaign appearing during December in almost a hundred of the leading consuming markets of the United States and Canada, according to announcement just released from the California Fruit Growers' Exchange. Sunkist advertising was given much credit last year for the movement of a record crop of California's nationally known oranges and lemons, which was supplied to consumers every day of the year and was distributed to better advantage than most agricultural crops. The Christmas campaign is augmented with color pages in leading magazines, stressing the health value of oranges in the daily diet, the quality of California juice and the case of preparation for salads and desserts of California seedless navels. The holiday newspaper advertisements consist of four insertions with a circulation for each issue of 11,000,000 copies in the Sunkist and Red Ball markets. In all Sunkist copy the consumer is advised to look for this well-known trade mark on the skin of the fruit, as well as upon the wrapper. Other newspaper campaigns throughout the year will also feature Sunkist trade marking, as will many of the magazine pages. Retail fruit dealers numbering 70,000 received a combination Sunkist broadside and Christmas poster. The broadside offers window display material and suggestions, and explains the advantages of getting in early on the profitable navel_orange business and tying up with Sunkist national advertising. The trade marking of Sunkist oranges is also featured. The reverse side of the broadside carries a beautiful Christmas poster which has been displayed in thousands of dealers' stores and windows. An additional 10,000 posters are on display in the large chain stores in eastern cities. Markets handling Red Ball oranges also received an offer of display material and advice of the excellent crop of Red Ball oranges coming from California this winter. Personal dealer service work with the trade will be increased during winter months by the part time services of extra inch in a number of the eastern districts, in addition to the full time force of 29 men. The window display and merchandising work of these men is welcomed by thousands of retail fruit men, who recognize this service of the exchange as a sales help of much value. During the Florida season dealer service work will be concentrated largely in the competitive central and eastern market centers of the country. Wholesale fruit trade papers will carry Sunkist advertisements throughout the year with a combined circulation in six papers of 822,000 copies. These feature the consumer advertising, dealer service and new display material which the exchange is using to keep oranges and lemons moving and to furnish trade co-operation in the distribution of another big California citrus crop. Why They Don't Grow Trees Perhaps the greatest single obstacle to the rapid spread of timber growing in the United States, according to Chief Forester Gregley of the federal department of agriculture, is the unstable ownership of forest land which contemplates only temporary use or benefit from the land. Over in England they have organized the frankfurter industry, calling it "Hot Dog" limited. But our experience with 'em is that they can't be limited to anything. Let Busy H IRON WAFFLE IRON TOASTER PERCOLATOR TABLE STOVE URN SET WARMING PAD CURLING IRON AIR HEATER VACUUM CLEANER WASHING MACHINE MANGLE REFRIGERATOR RANGE GRILL Check this List The leader among gifts this year is the Electric Waffle Iron A beautiful present for any home. One that the whole family will endorse for everybody loves waffles. Priced from $10.00 to $18.00 Percolators—Always Popular Every cup of coffee brings pleasant memories of your thoughtfulness. We have a variety of styles priced from $3.95 to $42.00 Toasters This season we can offer you a Toasters This season we can offer you a high grade Electric Toaster (it turns the toast) at $3.45. Other types from $5.00 to $10.00 Heaters Make someone happy with a warmth that is genial and comfortable. We offer a splendid Edison appliance (made by Hotpoint) at $6.50 SOUTHERN CALIFORNIA EDISON COMPANY Owned by those it Serves Demonstrations of Pruning Practice Arrangements have been completed for pruning demonstrations next week to show methods of orange and lemon pruning. Many requests have come to the farm advisor's office for a pruning practice field meeting since the discussion on pruning methods at the recent extension school for citrus growers at Fulerton. The Yorba Linda farm center citrus committee, headed by Ralph Shook, has offered facilities for the meeting and is co-operating with the extension service to stage the demonstration. Farm Advisor Wahinberg announces that W. K. Schoonover, citrus specialist of the extension service, has been secured to assist in conducting the demonstrations. It will be the purpose of the meeting to give every grower attending an opportunity to actually prune one or two trees under special supervision, in order that he may get a better and more permanent impression of the methods discussed. Every grower is invited to bring his pruning shears with him. Two different demonstrations will be held on Tuesday, December 21. Lemon growers will assemble at the Yorba Linda Citrus Association at 9:30 a.m. and go out into adjacent orchards for the practice work. Orange growers will assemble at 1:30 p.m. at the Yorba Linda Citrus Association and go to the field from there. All citrus growers are invited to attend. FARMS SLIPPING AWAY The United States is far behind most nations of the world in the matter of soil conservation, says H. H. Bennett, soil scientist of the United States department of agriculture. In some parts of the world large areas of land have been destroyed by erosion, notably in Asia Minor and China. But the undestroyed parts of these old countries have generally profited by the terrible examples of the devastated regions. In this country, says Mr. Bennett, we already have considerable areas of devastated land, but are not profiting very much from such examples. Land wastage by erosion is proceeding as rapidly as ever, with the exception of a few sections where farmers, county agents, bankers and others have undertaken the job of fighting the impoverishing process. In the southeastern part of the nation, chiefly in the old cotton belt, is found the only section in this country where a widespread and sensible practice of soil conservation by terracing sloping lands is in use. Help You with that Christmas List More and more the demand is for PRACTICAL GIFTS--for things that will last and will be used every day. Among presents of this kind those which are handsome while at the same time useful are most appreciated. This happy combination is found in Electrical Gifts The Gift Supreme--an Electric Range Mother is out—At home the glistening electric range—an automatic regulation of the temperature—the simmering of a roast being automatically watched by Busy Buttons—Mother returns from a restful afternoon—Cheerful laughter and the call of "dinner is ready folks!" The Gift Supreme--an Electric Range Mother is out—At home the glistening electric range—an automatic regulation of the temperature—the simmering of a roast being automatically watched by Busy Buttons—Mother returns from a restful afternoon—Cheerful laughter and the call of "dinner is ready folks!"…… Why not give Mother an electric range for Christmas? Prices and terms are attractive. Electric Refrigerators for the home are now available at prices and terms which will surprise you. Keep them in mind for Christmas. This may be the answer to one of your questions. CALIFORNIA COMPANY choose it Serves