anaheim-gazette 1926-11-25

THE ANAHEIM GAZETTE HENRY KUCHEL, Editor and Proprietor ISSUED EVERY THURSDAY SUBSCRIPTION PER YEAR.....$2.00 SIX MONTHS.....1.25 THREE MONTHS.....4.75 Entered at the Anaheim, California, Post Office as second class matter. REPORT OF THE ELECTION ELECTION returns from the various states are now in and tabulated and an analysis of the result seems to bear out the statements made before the election to the effect that the results in practically all of the states would be based on local rather than national issues. From a Republican standpoint the outstanding losses in the senatorial contests were in New York and Massachusetts, both of which states ordinarily support the G. O. P. in general elections. But even in these two commonwealths the result was based largely on issues which have but little bearing on national affairs, although one of these issues, that pertaining to the enforcement of the prohibition amendment, promises to become a national political problem in the not distant future. Practically all of the other senatorial losses sustained by the Republicans were in the so-called border states, which are normally Democratic especially in off years, and so far as the senatorial contests were concerned, there was a settling down to normalcy after the Harding landslide of six years ago which gave the Republicans a number of unexpected senators. In the Republican states of the Middle West and the Northwest, the Republicans were generally successful. One noteworthy feature of these Republican successes in the West is that they were gained in the main in agricultural regions. We have heard a great deal in the past few months about the plight of the western farmer and how he was going to take his spite out on the national administration. This reported discontent did not crystalize into Democratic votes. The Republican losses were sustained in the larger centers of population where local issues were more of a factor. From a Democratic standpoint the outstanding feature so far as 1928 is concerned at least, was the unexpectedly sweeping victory for Governor Al Smith, a victory which carried a Democratic senatorship along with it. Governor Smith is now the outstanding Democratic figure of the country. He is the big figure in the 1926 Democratic victories and looms larger now as a presidential candidate. We have heard a great deal in the past few months about the plight of the western farmer and how he was going to take his spite out on the national administration. This reported discontent did not crystalize into Democratic votes. The Republican losses were sustained in the larger centers of population where local issues were more of a factor. From a Democratic standpoint the outstanding feature so far as 1928 is concerned at least, was the unexpectedly sweeping victory for Governor Al Smith, a victory which carried a Democratic senatorship along with it. Governor Smith is now the outstanding Democratic figure of the country. He is the big figure in the 1926 Democratic victories and looms larger now as a presidential possibility than he did in 1924. Just what his candidacy means to the future of the Democratic party time alone can tell. There is little doubt that, while it will be greeted enthusiastically in the East, by the hosts of the Democracy, it will not be regarded as an unmixed blessing in the South and the West. Outside of this decisive Smith victory, there is little in the 1926 elections which seems to have a bearing on the next presidential campaign. From now on in the Democratic party the political students will do well to look out for the Smith Special. A GREAT, NEW BUSINESS One of the newest sciences which we have with us is the science of advertising. And advertising has really come to be a science. It is no longer conducted in a haphazard way. Men of brains and ability have studied it and have evolved plans which bring about the greatest amount of good through advertising, benefit to the public as well as to the advertiser. It is pleasing to know that men everywhere are beginning to appreciate the great part for good which advertising plays in our everyday life. That we do not yet fully appreciate this good, however; is evidenced by the fact that only a small percentage of the potential advertisers avail themselves of its assistance. In a recent address, President Coolidge pointed to the fact that we are still apt to place too low an estimate on the subject of advertising. Mammoth factories and great transportation systems impress us when we come in personal contact with them, the President said, but we have not yet come to appreciate the great business which greets us through the advertising pages in the newspapers and periodicals of the country. Yet even the most casual examination must point out to us, the President added, that advertising has now become a great business. Then to show why this is true he continued: "When we stop to consider the part which advertising plays in the modern life of production and trade, we see that basically it is that of education. It informs its readers of the existence and nature of commodities by explaining the advantages to be derived from their use and creates for them a wider demand. It makes new thoughts, new desires and new actions. By changing the attitude of mind it changes the material condition of the people. Somewhere I have seen ascribed to Abraham Lincoln the statement that 'In this and like communities public sentiment is everything.' With public sentiment nothing can fail; without it nothing can succeed; consequently he who molds public sentiment goes deeper than he who enacts statutes or pronounces decisions. He makes statutes and decisions possible or impossible to be executed." "Advertising creates and changes this foundation of all popular action, public sentiment, or public opinion. It is the most potent influence in adopting and changing the habits and modes of life, affecting what we eat, what we wear, and the work and play of the whole nation. Formerly it was an axiom that competition was the life of trade. Under the methods of the present day it would seem to be more appropriate to say that advertising "Advertising creates and changes this foundation of all popular action, public sentiment, or public opinion. It is the most potent influence in adopting and changing the habits and modes of life, affecting what we eat, what we wear, and the work and play of the whole nation. Formerly it was an axiom that competition was the life of trade. Under the methods of the present day it would seem to be more appropriate to say that advertising is the life of trade." By creating a demand and stimulating business advertising tends to reduce prices and the cost of living. It raises, too, the standard of the products which we buy. It brings therefore, greater prosperity to the advertiser and greater satisfaction to the buyer. There is no longer any doubt about its general benefit but, as yet, few of us realize its tremendous importance. AN AMERICAN FLEET The expression of the President's views in behalf of a merchant marine under the American flag was a needed utterance. It came with particular timeliness following the extraordinary interview with Mr. Matthew C. Brush, advocating the sale of the government ships to foreign owners, if need be. In defense of this move this American shipping expert argued that an American fleet was unnecessary for national defense. We could seize enough ships in our harbors in the event of hostilities, he declared. Just how we could take over the ships of neutrals he did not explain. Nor did he discuss the relevant fact that our present giant fleet was built to meet an urgent war need that no amount of seized shipping could fill. Mr. Coolidge laid down a sound rule in declaring that no ships should be sold save to be operated under the American flag. A possible execution might be made in the case of small vessels of the tramp class. The national need of the faster freighters is as great in time of peace as in time of war. Regular fast service under our flag is essential to develop and protect American commerce. As the President suggested, the country is ready to spend enough money to operate these ships pending their sale. The pity is that congress is so slow to face the realities of this cost. The present methods of operation are wasteful and, in many cases, do not develop bona fide American lines. The vices of government operation, demonstrated repeatedly in many fields, cannot be avoided by leases or similar methods of control. ANAHEIM GAZETTE The Purdys' by Paul Robinson PUBLISHERS ADTOCASTER SERVICE REG. U.S. PAT. OFFICE WON'T OLD MAN SPIVVINS BE SORE WHEN HE FINDS ALL HIS APPLES MISSIN! TO THINK THAT A SON OF MINE WOULD STEAL—AGENT YOU ASHAMED OF YOURSELF? I'M GOING TO MAKE YOU TAKE EM ALL BACK JUST TO TEACH YOU A LESSON! REMEMBER SON THAT HONESTY ALWAYS PAYS—WITH NOT AN EXCEPTION—HONESTY IS THE BEST POLICY! WHERE DID YOU GET THEM! RUN POP! IT'S OLD MAN SPIVVINS! DROP 'EM APPLES! CARN-SARN YE! DON'T HONESTY ALWAYS PAY—POP? SHUT UP! Buena Park Notes geles Saturday. Mrs. Evans has been a resident of Buena Park for 21 years. NEW AND SECOND-HAND Buena Park Notes (By MRS. J. P. ROBISON) Among those who attended the Father and Son banquet at the Orange county fair grounds Friday night were F. Bastady, Edwin Baatady, Emanuel Bastady and sons, Carl, Ernest and Albert; Walter Knott and son, Russell; George Cole and son, Robert; H. B. Horn and sons, Paul and Harold; J. K. Doyle and son, Bill; W. D. Shaw and sons, Bobby and Bailey; C. E. Hendrix and son, Lyle, and Albert Robison, W. W. Hart and J. M. Gross. Mr. and Mrs. Glen Crilly spent the week-end at Santa Monica. Mr. and Mrs. J. H. Spohn, Miss Hattie Stanley and Mrs. J. B. Robison were Los Angeles shoppers Friday. Lucille and Margery-Boyle of Alhambra visited friends here Saturday. A number of club women from here availed themselves of the opportunity of attending the convention at Fullerton. Among those present were Mrs. H. E. Warren, Mrs. Fred Van Loenen, Mrs. L. S. Wilsey, Mrs. Costar, Mrs. William Loughboro, and Mrs. Ed Thurman. Mr. and Mrs. Eliza Pugh and sons of Santa Ana Garden visited her parents, Mr. and Mrs. E. A. Williams, Friday. Mr. and Mrs. W. A. Spohn visited friends in Los Angeles Sunday. Mrs. Rasponti, wife of R. Rasponti, manager of the New Central cannery, died Thursday at the hospital in Riverside. Mr. and Mrs. Rasponti have been here during the tomato canning season for the past few years, coming here from New Orleans. The body will be taken to New Orleans for burial. Mrs. W. B. Shaw entertained with a 12 o'clock luncheon at her home on Tenth street Friday. Her guests were officers of the Eastern Star lodge here and a number of out of town guests. Mr. and Mrs. Fred Witt, who recently arrived here from Nebraska, visited Wilmington last week. Mrs. S. A. Evans moved to Los Angeles Saturday. Mrs. Evans has been a resident of Buena Park for 21 years. Ed Evans will stay to look after their property here. Stanley Berkey is on the sick list. Mr. and Mrs. A. E. Williams were Santa Ana visitors Monday. Miss Rosalle Hartman, student of Methodist hospital, Los Angeles, visited her mother Sunday evening. W. Spith and family of West Virginia are visiting Mr. and Mrs. C. J. Allen. They will locate on Tenth street. Mrs. W. H. Henderson had as guests Sunday her parents, Mr. and Mrs. Edson of San Bernardino, and for evening dinner guests Mr. and Mrs. Wade Quarton of Fullerton and Miss Reliance Peck of Anaheim. Charles R. Mites and Ella E. Transham of Long Beach were married by the Rev. W. W. Hart at the parsonage Sunday afternoon. The missionary society gave an entertainment Sunday evening. Miss Lulu Finney sang, and a very pretty pantomime was enacted, entitled "Different Ways of Giving." Mrs. J. H. Spohn gave the reading which accompanied the acting. Mrs. George Cole was called to San Diego Mohday morning by the illness of her mother, Mrs. J. Shreve. Mr. and Mrs. Garrison Costar and Mr. and Mrs. J. R. Schofield attended a musical at Long Beach Monday evening. Mrs. Florence Tozler, daughter of Mr. and Mrs. Schoffeld, took part. Mr. Bennington and family of San Diego are new arrivals in Buena Park and are located on Court street. Mr. and Mrs. E.W.Turman entertained Mr. and Mrs.Alworth of Altadena at dinner Sunday. A celebration given by the Chambers of Commerce of Buena Park and Cypress was held at the Masonic hall Tuesday, celebrating the opening of Orangethorpe-Walker boulevard. The Woman's Club will give a dance Saturday night at the Masonic hall.The club husbands will have charge of the affair. NEW AND SECOND-HAND LUMBER From $10 to $30 per 1000—and Second-hand Doors, Windows and Plumbing Material of All Kinds at a Low Price HIGGINGS & GRAY WRECKING COMPANY 1295 Gaviota and E.Anaheim St. Long Beach, California Phone 337-393 FOR SALE—Four-acre tract at Vista, San Diego county; deep, rich loam, free from frost; plenty of water piped on the land.Finest avocado section in California.$400 per acre; terms. A.R.Rideout,Whittier.Calif.Fhone 415-145. 11-18-1t WITH SCG COURTESY Thanksgiving Nineteen Twenty-Six IT'S a far cry from the first Thanksgiving on the bleak shores of Massachusetts, in 1620, to the national day of Thanks Giving this year. Gone forever are the hardships of that early pioneer period. Today—instead of the smoking fire which cooked the wild turkey—you have the modern, Oven Controlled Gas Range. Instead of the open fire which over heated the guests near the hearth—you enjoy the modern regulated Gas Heater. No longer the household water need be carried and heated in kettles—you have continuous gas heated Hot Water Service. These are but a few of the comforts which the Gas Industry has contributed to your welfare and happiness for November 25, 1926. Southern Counties Gas Company District Manager THE S.Q.R. STORE Sole Agents for Butterick Patterns for 15 Years Phone 60 Agents for Butterick Patterns Agents Pictorial Review Patterns A Xmas Suggestion that would delight the heart of the most discriminating— Composition Pearl TOILET SETS Three to twelve-piece sets, priced from $5.75 to $35.00. Children's sets at $4.50 IMPORTED FRENCH HANDKERCHIEFS DAINTY SWISS HANDKERCHIEFS THE GIFT Always Acceptable IMPORTED DAINTY FRENCH SWISS HANDKERCHIEFS HANDKERCHIEFS THE GIFT Always Acceptable and our stocks give such a large selection to choose from, with prices that are attractive. The S.Q.R. 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