anaheim-gazette 1925-12-10

Resources Promoted By United Efforts Association Manager Tells of Results of Co-operation By NORMAN H. SLOANE General Manager, California Development Association Californians are mobilizing by the thousands to hunt for buried treasure. Not in the adventuresome sense, however, but as keen-minded business men developing proven ground. Under the standard of state unity this army of men and women are fighting for California supremacy by uncovering and developing California natural resources. California is already supreme in its potential wealth. There is no other community of equal area in the world, if measured by the yard stick of natural resources, that can compare with this state of ours. Gold, silver, iron ore, coal and more than 50 other varieties of minerals, including gems and even a few diamonds are being mined commercially in California today. The rich soil, voluminous water supply and climatic conditions of California allow a crop diversification that makes this state peerless in agriculture. One of our greatest resources, so close to us, possibly, in our every-day California life that few of us realize its economic possibilities, is found in the recreational and scenic features of California. Again the diversity of its offerings lends supremacy to California and analysis of the facts warrant the conclusion that California is destined to become the playground of the world, with millions of dollars' attendant revenue from this source. The development of California is on a business basis, the same principles being used in building our state as in creating a great firm or corporation. The directors of the California Development Association have laid down this principle of operation: Find your facts, analyze these facts to discover an intelligent method of operation, and take off your coat and get results. kets for the raw material, but the development of markets for the finished cloth from California mills. Timber, scenic and recreation, and water in its many phases of utilization, are being worked upon in the same efficient manner of co-ordinating energy. As the first step in the publicity department's program of co-ordination, a meeting was held under the auspices of the association early this year, attended by representatives from such outstanding organizations as Californians, Inc., of San Francisco, All-Year Club of Southern California, San Diego-California Club and Chambers of Commerce of Los Angeles, San Francisco, Oakland, Sacramento, Stockton; Fresno, San Diego and Santa Barbara. This has resulted in setting up a machinery of contact and understanding which will give to California the benefit of intelligent handling of any emergency that may arise based on truth and fact without distortion. It was due to the co-ordinated activities of these organizations as called together by the association that the great state-wide festival year program, including more than 75 chronologically arranged community celebrations was compiled and launched in the interest of giving due recognition to California's seventy-fifth birthday, and to stamp very definitely California's prosperous condition in the minds of eastern citizens of the United States. It is difficult to compute the millions of dollars saved to California due to the educational work inaugurated by the California Development Association in the interest of forest conservation. The comparison of this year's record of forest fires with that of last year speaks for itself. California is the key state of the western empire, and our citizens must necessarily visualize in building our development programs the development of the West as a whole. We sincerely feel that the Pacific coast, with California as the center of activity, is destined to become the world's center of industry, the world's outstanding playground, scenic oasis and financial mart, as well as a world mecca of health, happiness and prosperity. Such is California's buried treasure! Assessed Of Oranges Exceeded Only Much Large Although Orange small blot on the skin in point of area in parison with most it holds a proud sessor's figures at tains only 780 acres under assess sixth in valuation ties of the great total valuation is to the figures turn this year. As per only 40 per cent of apparent therefore able wealth of Over 000,000. The total county is not known the registration of officially accepted voters is fixed at county's population makes the average man, woman city. There are 410,710 land in the county wealth with this averages approx. No other county except those controlling large cities, or showing. Orange cities. It has sew but its chief wealth land that yields than the soil of all world. Orange county valuation by only formia as is shown of the state control property in the Los Angeles head with an assessed 078,816. San Francisco $1,050,485.716. All $398,907.567. Kern 305,472 and Fresno 940. The development of California is on a business basis, the same principles being used in building our state as in creating a great firm or corporation. The directors of the California Development Association have laid down this principle of operation: Find your facts, analyze these facts to discover an intelligent method of operation, and take off your coat and get results. California's natural resources are divided into five classes—land, water timber, minerals and oils, and scenic and recreation. It is toward the protection, development, utilization and distribution of these economic fundamentals that the California Development Association has focused its energy. Of the 22 directors composing the personnel of the board, seven reside in San Francisco, seven in Los Angeles, and the remaining eleven reside in the cities of San Diego, Riverside, Santa Paula, Santa Barbara, Long Beach, Fresno, Stockton, Oakland, Sacramento and Redding. This paints a vivid picture of state unity in itself. In order that the closest possible contact may be had with the local communities of California, the state has been divided into five geographical sections; nameup, Sacramento valley, San Joaquin valley, Southern California, north coast counties and central coast counties. The first four of these regions named above have been effectively organized with a regional advisory council composed of the leading civic lights of each community within the region as well as representatives of the outstanding industries of the region. Each council is under the leadership of a director of the association designated as regional vice-president, and who is the official chairman of the council. On local problems these councils are independent in their action, but on problems affecting the state, due to their close tie-in with the parent organization, the facts of the case in question are laid before the board of directors of the California Development Association, and, in turn, are placed before the advisory councils of other regions to the end that state-wide coordinated action may be secured for intelligent solution. Through these regional advisory councils close contact with every local Chamber of Commerce is made available, as it is the duty of the county representatives of the councils to keep in close touch with the problems affecting each local community within his district. California stands absolutely supreme in civic organization machinery. A short resume of a few of the great state problems being handled will give an idea as to how the work of the California Development Association as the state Chamber of Commerce is carried on. In February of this year the steel men of California, responding to a call from California Development Associates... as it is the duty of the county representatives of the councils to keep in close touch with the problems affecting each local community within his district. California stands absolutely supreme in civic organization machinery. A short resume of a few of the great state problems being handled will give an idea as to how the work of the California Development Association as the state Chamber of Commerce is carried on. In February of this year the steel men of California, responding to a call of the California Development Association, met at Del Monte. More than 175 executives of all phases of the steel industry organized the Steel and Allied Industries of California, operating as a specific unit of the California Development Association. Fifty meetings have so far been held. Figured from the cold and ungarnished standpoint of dollars and cents, more than $10,000,000 of additional business to the iron, steel and allied industries. California can be traced to this work of co-ordination by the association. The mining men were called together in a similar way, and as a result a goal has been set to increase the production and consumption of California industrial and structural minerals to a minimum of $5,000,000, and to revitalize the metal mining, principally gold, that many more millions may be added to California coffers. Cotton has taken a prominent place during the past two or three months in the news columns of the California press. The reason for this can be very definitely traced to the activities of the Industrial Department of the Association in bringing the cotton industry to the fore in California's economic life. Regional meetings have been held in the Southern California, San Joaquin valley and Sacramento valley districts. These meetings have brought out stupendous cotton potentialities. Not only has the vision of the vast acreage in California that can be planted profitably to cotton been plainly outlined, but the possibilities in the development of the textile mills on the coast have been crystallized in logical and substantial picture, including not only the study of development of mar- Assessed Values Of Orange County Exceeded Only by Counties of Much Larger Population Although Orange county is only a small blot on the map of California, and in point of area is insignificant in comparison with most of its sister counties it holds a proud position when the Asseesor's figures are added up. It contains only 780 square miles—410,974 acres under assessment, but it stands sixth in valuation among all the counties of the great state of California. Its total valuation is $166,799,719, according to the figures turned in by the assessor this year. As property is assessed at only 40 per cent of its actual value it is apparent therefore that the total taxable wealth of Orange county is $417,000,000. The total population of the county is not known at this date, but the registration of voters is 41,000. The officially accepted ratio of population to voters is fixed at 2.7. Therefore the county's population is 110,000. This makes the average about $4,000 for every man, woman and child in the county. There are 410,798 acres of assessable land in the county. Dividing the total wealth with this you will find that it averages approximately $101.20 per acre. No other county in the United States except those contained with, or containing large cities, can compare with this showing. Orange county has no large cities. It has several prosperous towns but its chief wealth is in its agricultural land that yields more profit per acre than the soil of any other section of the world. Orange county is exceeded in assessed valuation by only five counties in California as shown by the annual report of the state controller. Valuation of all property in the state is $7,035,742,480. Los Angeles heads the list of counties with an assessed valuation of $2,940,978,815. San Francisco is second with $1,050,485,716. Alameda is third with $398,907,567. Kern is fourth with $211,305,472 and Fresno fifth with $198,413,940. Steady Increase In Realty Values Remarkable Advance in Prices During Past Twenty Years By J. S. HOWARD Entering the real estate business in Anaheim in 1904, it has been my privilege to see the city of Anaheim grow from a scraggling village of a few hundred inhabitants to our present prosperous city, and to see our beautiful surrounding country change from a comparative unsettled condition to its present productive groves and beautiful and substantial homes. At the time I entered the real estate business, unimproved land on what is now known as the Golden State tract sold for $25 an acre, and at that time $200 per acre was considered a very high price. I sold 15 acres at what is now the southeast corner of Los Angeles and Vermont streets for $150 per acre, and the seller thought I got a wonderful price. About this time I sold a 20-acre highly improved apricot grove, with good house and outbuildings, at $225 per acre. These properties are now worth from $3500 to $4000 per acre. Good residence lots at that time could be purchased anywhere in the city at from $100 to $200 each. These lots are now worth from $1500 to $4000 each; and these changes have been brought about by the steady increase in our population and the development of our city and surrounding country. Watching the development of the country as I have for the past 20 years, the question naturally arises: "What of the future?" If our forward march in the next 20 years is as great as that of the same period just past, it will be easily seen that there is practically no limit to which our values may arise. Making the Doctor's Life a Happier One Certainly from two standpoints Southern California is an ideal place for a doctor. The streets and highways are excellent the year round and a very high percentage of the population uses telephone service. In discussing the part telephone service plays in the life of the doctor, Manager Beard of the Pacific Telephone and Telegraph company, declared that "to most people, the telephone is a well trained servant, but to the doctor, this same telephone is his master." "Probably no two agencies of the public welfare are more important and more closely related than the doctor and his telephone. The telephone and the police." but its chief wealth is in its agricultural land that yields more profit per acre than the soil of any other section of the world. Orange county is exceeded in assessed valuation by only five counties in California as is shown by the annual report of the state controller. Valuation of all property in the state is $7,035,742,850. Los Angeles heads the list of counties with an assessed valuation of $2,940,-078,815. San Francisco is second with $1,050,485,716. Alameda is third with $398,907,567. Kern is fourth with $211,-035,472 and Fresno fifth with $198,413,-940. Orange occupies the proud position of sixth county with an assessed valuation of $166,799,719. Values of some of the other Southern California counties are as follows: San Diego $121,179,472. San Bernardino $114,022,926. Riverside $63,155,539. Imperial $52,223,716. Santa Barbara $70,-788,831. Ventura $63,248,876. Alpine brings up the rear with a valuation of $890,557. Orange county's indebtedness is only $1,196,000 and its tax levy is the lowest of any county in the state, with the exception of Kern and Los Angeles. Our levy is $1.35 inside cities and $1.75 outside. San Francisco owes $76,000,000, and its assessment is $4.13. The indebtedness of Los Angeles county is $8,572,-000, but its levy is only $1.09 at Sacramento. Riverside's bonded indebtedness is $1,186,000. San Bernardino's $2,167,-000, San Diego's $3,352,000 and Imperial's $1,801,000. The economic foundation of society depends largely on three primary factors — agriculture, construction and transportation. In an agricultural way Orange county leads, and is one of the most advanced agricultural counties in the United States. This is demonstrated by the returns from farm, field and orchard. In discussing the part telephone service plays in the life of the doctor, Manager Beard of the Pacific Telephone and Telegraph company, declared that "to most people, the telephone is a well trained servant, but to the doctor, this same telephone is his master." "Probably no two agencies of the public welfare are more important and more closely related than the doctor and his telephone. The telephone and the police, or the telephone and the fire department are in the same class, but neither the policemen nor the firemen is so dependent upon the telephone as is the doctor. Likewise, neither the policeman nor the fireman is so imposed upon through the medium of the telephone as is the doctor. The public has been slow in realizing this, with the result that most doctors have scarcely a minute in the twenty-four hours when they can feel that they are not subject to call. "The doctor's time and energy may be conserved, however. If people, when calling, will announce their names at once, will give their message to the one who answers rather than insist on talking to the doctor personally, if they will call, except for emergency calls, only during office hours, and finally if they will plan their messages so that they may be received before the doctor starts out on his regular daily rounds." The propagandists in this country have done everything they could for the League of Nations except write a song about it. Why doesn't somebody write: "Meet me at Geneva, Eva?" All sorts of remedies have been suggested for the crime wave. Why not try convicting the criminals? That might help some. LET YOUR ADVANTAGE THE carpenter or stone mason hires The tiler does not has put in his pipe Yet your sales before advertising sale he is expected When you hire vest in is his time. The time of a to put in on work in another way. It is one thing of your business know another thing to into your place of use Use advertising man's time is was describing his good hazy idea of what Advertising is any article that The Foundation American city today stands on foundation planned by their support the weight of the future's needs such additions. Their proof of the who provided for could not definitely table of meeting the was the foundation Bell System has been done when a few miles distance over which voice might travel, the telephone pioneers could not, of course, foresee in detail the problems of invention, manufacture, construction and operation which future expansion might involve. They could, however, and did catch the vision of a national growth which would necessitate a service continent-wide scope. They could and did provide the foundation for a structure capable of growing with the nation. The proof of their vision lies in the fact that America today has a nation-wide, universal telephone service. The Pacific Telephone and Telegraph Company BELL SYSTEM One Policy - One System - Universal Service I know there is a wonderful future for Anaheim and vicinity, and I urge anyone who desires a home in this favored spot to secure that home now, and in this respect I am speaking not as a real estate dealer, but as a resident and property owner and from long experience. I believe the most important matter for our immediate consideration is the development and conservation of our water supply, and I earnestly urge that this matter be given prompt attention. New Scenic Drive Now Has a Name Boulevard Through Orange Co. Called "South Coast Highway" An appeal to all Chambers of Commerce in Orange County to unite in giving the name of the South Coast Highway to that section of the State Highway from Long Beach to San Diego has been issued by the South Coast Association, J. A. Armitage, president. A request to use the name of South Coast Highway was addressed to State Highway Commissioner Edwards, and the name has his approval. For a great many years the coast line along Orange County has been generally designated as the South Coast. The area is famed for its scenic beauty, its clean beaches and most particularly for Newport Bay, the great yachting and pleasure center, the only body of water of its kind in the extensive metropolitan area of Southern California. At present the highway is paved and open from Long Beach to Newport Beach. From there to Corona del Mar the road is now being paved with concrete and from Corona del Mar to Laguna Beach with a six-inch course of gravel and oil. The road is now being graded to Serra where it will connect with the present paved road to San Diego. Making a wonderful, scenic route equalling some of the majestic European roads bordering the Mediterranean Sea. Orange County's forty-mile stretch of splendid coastline affords all Southern California splendid opportunities for creating a wonderfully attractive locality appealing alike to the tourist and the investor, the industrialist, and the resident. The appeal for cooperation in designating the South Coast Highway by its duly selected name has been addressed to other organizations outside Orange County and according to Harry Welch, secretary of the South Coast Association, the name selected has met with unanimous approval. It is doubtful whether the League of Nations could carry Syria in a state-wide primary. TIMETABLE A. T. & S. F. Ry. Coast Lines In effect November 29th, 1925 Trains to Los Angeles *No. 79 6:06 A.M. *No. 71 11:67 A.M. $No. 73 4:46 P.M. No. 75 8:58 P.M. Trains From Los Angeles No. 78 2:00 A.M. No. 72 9:55 A.M. $No. 52 11:33 A.M. No. 74 3:15 P.M. No. 76 7:24 P.M. *Through sleepers to Kansas City, Minneapolis and Chicago. *Through sleepers to Denver, St. Louis, Chicago and Grand Canyon connections. San Bernardino and Riverside connection. *Houston, Galveston, Texas; New Orleans and Phoenix connections. San Bernardino ana Riverside connection. C. A. WALKER Agent. AT YOUR ADVERTISING PAVE THE WAY For Better Business HE carpenter does not go to work until the stone mason has laid the foundation. The tiler does not lay his tile until the plumber put in his pipes. Yet your salesman is expected to go to work before advertising has laid the foundation for the he is expected to make. When you hire a salesman, the thing you in- it in is his time. The time of a good salesman is too valuable out in on work that can be done at less expense another way. It is one thing to make the name and service your business known to the buying public. It is another thing to close the sale after they come to your place of business. Use advertising for the first. A good sales- man's time is wasted when he has to spend it describing his goods to a person who has only a tiny idea of what he or she desires to buy. Advertising is so flexible that it can describe any article that has color, shape or weight, and Use advertising for the first. A good salesman's time is wasted when he has to spend it describing his goods to a person who has only a tiny idea of what he or she desires to buy. Advertising is so flexible that it can describe any article that has color, shape or weight, and any service that has use or value. Remember—that the harder a thing is to explain the greater the triumph when you have explained it well.. Write your message with care, for waste represents waste. Then place it in a medium that is read. Let your advertising in The Anaheim Gazette be the work of introducing and educating. Let your salesmen reap the benefit and see that your customers get good service, and you will speed the rate of your goods to an extent that will surprise you. The Anaheim Gazette Orange County's Leading Weekly Newspaper