anaheim-gazette 1925-09-10

OCEAN FRONTAGE OFFERED FOR SALE Seal Beach Wants County to Purchase Playground There is a sentiment prevailing throughout Southern California that steps should be taken to preserve certain parts of the beaches for public use. Los Angeles county is planning to acquire a strip of beach land, probably above Santa Monica; Long Beach is planning to acquire a part of its ocean frontage under the bluff of the Alamitos bay peninsula. Also one frequently hears murmurings that Orange county should have a public playground on the beach, says the Seal Beach Post. Where, we ask, can a more desirable strip of ocean frontage be found in Orange county for such purpose than right here in Seal Beach? That part of the beach south of Ocean avenue from the power plant to the bridge of Anaheim Landing, and south of the Pacific Electric tracks from the Landing bridge to the easterly city limits, would make an ideal playground for the public, and one easily accessible from all parts of the county. Of course it would be utterly impossible for the city of Seal Beach to finance such a proposition alone, but a county bond issue, together with such amount as this city could raise, would put it over—and it would be money well spent for a project the public at large could enjoy. The county at large financed Orange County Park; the county at large has voted bonds for development of Newport harbor, and will be called upon to vote more bonds for that purpose. Why not a bond issue for a public playground on the oceanfront? Seal Beach is the logical place for such playground. It has nearly two miles of ocean frontage with inlets to two still water bays. It has the only surf where bathing is safe for women and children—tide rips being unknown here. It is within easy reaching distance from the centers of population to the county. No other strip of beach a small decrease over 1924; sweet potato yield, 1,000,000 bushels, a 50 per cent increase over 1924. Winter vegetables throughout the state are in good condition. The walnut crop is 94 per cent normal as against 82 per cent in 1924. The almond crop is 56 per cent normal compared with 61 per cent in 1924. From 108,000 acres approximately 6,500,000 bushels of rice were harvested. The sugar beet crop is 425,000 tons, which is only 58 per cent normal. Late rains have increased the supply of water for irrigation. Livestock and pasture conditions are excellent. To August 1 there were more building permits in California than in the corresponding period of 1924, and bank clearings were larger. SUPERVISORS' PROCEEDINGS Returns on the county of Orange were allowed as read. Returns of the Laguna Beach county water district election were canvassed. Joseph R. Jahraus, Thomas A. Cummings, James B. Neel, George S. Johnston and Frank B. Champion were elected members of the board of directors. Hearing of the petition of Joe Skidmore, et al., was continued to October 13, 1925, at 10 a.m. Resolution was adopted in the matter of Road District Improvement No. 45, awarding contract to D. H. Ryan, contractor. Deed for right-of-way from E. J. Campbell, et al., in the Second road district was accepted. Deed for right-of-way from Leroy Johnson, et al., in the Third road district was accepted. Deed for right-of-way from R. W. Purpus, et al., in the Fifth road district was accepted. The county auditor was directed to draw a warrant for $4170 on the county general fund in favor of state department of public works, same being for portion due for the first year for cooperative investigations on Santa Ana river. It was ordered that demands be allowed not to exceed $600 for payment. Farmer Service Good Built Wahlberg Expansion With The farmer of man, and must be his head above vane by Harold E. W. the Santa Ana Lake farm advisor, in Kiwanis Club membership of the buver farm. The farm advantage of farming conditions and farm products and nature channels in when the farmer short crops and land. The value of it in the United States equal to the value of the leading in "The farmer's times and has a point on business," pointing out the culture. Presenting a case and down trend last 123 years out that high good times follow the Civil war and declines in later years. He declared business interest to whether the favorable. Speaking of Orchard advisor remarked the largest citrus in the state, but with greater area probably soon wipe from Orange county first in the naiwalms and orchard acresage. It is no production of lorries is third in horticulture. The county at large financial Orange County Park; the county at large has voted bonds for development of Newport harbor, and will be called upon to vote more bonds for that purpose. Why not a bond issue for a public playground on the ocean front? Seal Beach is the logical place for such playground. It has nearly two miles of ocean frontage with inlets to two still water bays. It has the only surf where bathing is safe for women and children—tide rips being unknown here. It is within easy reaching distance from the centers of population to the county. No other strip of beach frontage in Orange county can offer such attractive inducements for a proposition of this kind. If Orange county wants to buy beach frontage for a public playground, now is the time to acquire such property. Values will increase every year and soon the price will be prohibitive. Private enterprise is fast getting hold of the ocean frontage, and soon there will be no place on the waterfront except for the millionaires. We have not talked with any of the owners of ocean frontage in Seal Beach in regard to this matter. In fact this article is written entirely without their knowledge or consent. We do not know just how they will view the proposition; but it is one in which every resident of Seal Beach and Orange county should be interested. It means saving the beach frontage for public use. Nature was indeed kind when she shaped the Seal Beach ocean frontage. It would almost seem that it was planned with the idea in view of a great public playground where the people can play on the sand or bathe in "no undertow" surf without danger from treacherous rip-tides. There is ample room between Ocean avenue and the surf for such buildings and pavilions as may be necessary. After the initial cost of buying the ground and improving it along artistic lines, the rental from concessions would more than pay for upkeep of the park. Seal Beach has always been loyal to Orange county. It has given a favorable vote on harbor bonds; it did more than its share in supporting the County Red Cross organization during the war. The city has never refused to do its part in any proposition that might be of benefit to the county as a whole. But this is not a Seal Beach proposition. It should be considered in the light of a great public benefit in which the entire county and Southern California will find pleasure. It is a legitimate business proposition one that should receive favorable consideration from those who would plan for the people who are here now and the hundreds of thousands who are yet to make Southern California their home. Farm Outlook Good In Santa Fe States The farm outlook in California and the other states traversed by the Santa Fe, as viewed September 1 by J. F. WALNUT EXHIBIT PLAN OF BUREAU Plans for an annual walnut exhibit were formulated at a meeting of the walnut growers' department of the farm bureau Wednesday night. Details of the exhibit will be withhold from the public, but a surprise will be in store for county fair visitors, according to Harold Wahberg, farm advisor. S. W. Stanley, chairman of the walnut exhibit committee; Wayne Holt, Garden Grove; Harry Lewis, Santa Ana; J. J. Dwyer, Anaheim, and A. J. McFadden of Irvine are in charge of the display. An invitation was authorized to be given the Walnut Growers' Institute to meet in Tustin in January. A letter was sent to Dr. L. D. Bachelor, now studying the walnut crops along the Mediterranean, to give a personal report at the institute, following his return from Europe. The committee also asked the extension service to feature walnut pruning and dehydration methods in the near future. Bastanchurys Expect Deed for right-of-way from Leroy Johnson, et al., in the Third road district was accepted. Deed for right-of-way from R. W. Purpus, et al., in the Fifth road district was accepted. The county auditor was directed to draw a warrant for $4170 on the county general fund in favor of state department of public works, same being for portion due for the first year for cooperative investigations on Santa Ana river. It was ordered that demands be allowed not to exceed $600 for payment of bills for the Children's Health Camp at Trabuco. The appointment of A. N. Crain as assistant health officer was approved by the board. The chairman was authorized to sign the contract for electric power service with the Southern California Edison Company for service to the Orange County Water Works, District No. 2. The report of J. B. Lippincott on water conservation and flood control was ordered received and ordered filed. Deed for grift-of-way from the First National Bank of Santa Ana, in the Fifth road district, was accepted. The contract for the construction of a pavement on portions of Newport avenue. Section One, in the Fifth road district, was awarded to Wells & Bressler, at a price of $44,115. The contract for the construction of a pavement on portions of Orange-thorpe avenue, in the Third road district was awarded to Basich Brothers at a price of $32,800. A resolution was adopted in the matter of Road Improvement District No 46. Hearing on same has been set for September 29, 1925, at 11 a.m. WALNUT EXHIBIT PLAN OF BUREAU Plans for an annual walnut exhibit were formulated at a meeting of the walnut growers' department of the farm bureau Wednesday night. Details of the exhibit will be withhold from the public, but a surprise will be in store for county fair visitors, according to Harold Wahberg, farm advisor. S. W. Stanley, chairman of the walnut exhibit committee; Wayne Holt, Garden Grove; Harry Lewis, Santa Ana; J. J. Dwyer, Anaheim, and A. J. McFadden of Irvine are in charge of the display. An invitation was authorized to be given the Walnut Growers' Institute to meet in Tustin in January. A letter was sent to Dr. L. D. Bachelor, now studying the walnut crops along the Mediterranean, to give a personal report at the institute, following his return from Europe. The committee also asked the extension service to feature walnut pruning and dehydration methods in the near future. Agree Up For New Capistrano-Elsin mountainains. The Decker canyons. The road impressions planned would Capistrano Serra districts. Severely would be partial trifecta notably Jerome O'Neill Capistrano and Louis F. district, and S$3 ranch in La Valle Agreement upon the cost was reeled San Juan Ca that the district and the county supervisors could posal, they said, was then decided service had pr willingness to run road, which is forest department cess to the Clovis Value of such Farm Outlook Good In Santa Fe States The farm outlook in California and the other states traversed by the Santa Fe, as viewed September 1 by J. F. Jarrell, agricultural manager, is very favorable, and the statement by the United States Department of Agriculture that: "This year gives promise of greater agricultural prosperity throughout the United States than has existed in any year since 1920." is considered a generally fair forecast as applies to the Southwest. "An encouraging sign is the improvement of the lovestock industry on the small farm," says the Santa Fe's report. "Most farmers are increasing their livestock holdings, which means safer farming because of the additional sources of income, and the advantage of building up the soil." Business generally is good, and everywhere the talk among farmers indicates an expansion of activities rather than a curtailment, the report states. The situation in California is given as follows: This is not the biggest year in the history of California soil production, but it is one of the big years, and most yields are far ahead of those of 1924. Wheat, oats, barley and corn show increases of 250 per cent over 1924. Cotton production will be around 100,000 bales, the yield per acre in the San Joaquin valley being 300 pounds and better. Grapes were slightly affected by July heat, but the total production will be about 60,000 cars; movement to eastern markets starting the first week in September. It is estimated that the raisin yield will be 261,000 tons. Deciduous fruits, now moving to market at good prices, are yielding heavily. Oranges and lemons are 80 per cent normal, compared with 75 per cent a year ago. The potato yield is 7,500,000 bushels, An invitation was authorized to be given the Walnut Growers' Institute to meet in Tustin in January. A letter was sent to Dr. L. D. Bachelor, now studying the walnut crops along the Mediterranean, to give a personal report at the institute, following his return from Europe. The committee also asked the extension service to feature walnut pruning and dehydration methods in the near future. Bastanchurys Expect To Plant More Trees Brea will soon be the center of an extensive new citrus district, according to plans now being put into operation by the Bastanchury interests, which have leased approximately 3000 acres in the immediate vicinity of Brea from the Union Oil Company. The lease is made for 10 years, with the privilege of buying the property at the end of that time, it is reported. It is understood to be the plan of the Bastanchurys to set the entire acreage to citrus and develop water sufficient for irrigation. One parcel of the land which is located in the hills northeast of La Habra, it is understood, will not come into the possession of the new leases until the present lease expires, which will be about one year. The Bastanchury interests now operate, near Brea, one of the largest citrus tracts in Southern California, and their methods have proven to be among the best in the state when it comes to getting results. The announcement that the now vacant lands in the vicinity of Brea are to be planted to citrus fruits should be important news. It will probably mean the erection of packing houses, caretakers' homes and numerous other improvements, as well as a big increase in the assessed valuation of this district, to say nothing of the enhanced beauty of the land dotted with citrus acres. HIGH PRICED "How was the scenery where you spent your vacation?" "The most expensive I ever gazed at." Farmer Should Be Good Business Man Wahlberg Explains His Connection With Commerce The farmer of today is a business man, and must be such in order to keep his head above water, it was declared by Harold E. Wahlberg, president of the Santa Ana Lions Club and county farm advisor, at the Kiwanis Club meeting of the relationship of the business man and the farmer. The farm advisor stressed the influence of farming on general business conditions and declared that, when farm products are sold at a profit to the producer, money circulates in business channels in greater volume than when the farmer is sorely stressed by short crops and low price. The value of agricultural products in the United States, he declared, is equal to the value of products of 75 of the leading industries of the nation. "The farmer's dollar turns over 14 times and has a tremendous influence on business," Wahlberg asserted in pointing out the importance of agriculture. Presenting a chart showing the up and down trend of general business in the last 132 years, the speaker pointed out that high prices and extremely good times followed the war of 1812, the Civil war and the World war, which declines in later years. He declared reports indicate that business interests were uncertain as to whether the trend would continue favorable. Speaking of Orange county, the farm advisor remarked that the county has the largest citrus acreage of any county in the state, but that other counties with greater areas of undeveloped lands probably soon would wrest this honor from Orange county. The county is first in the nation in production of walnuts and oranges and in avocado acreage. It is second in the state in production of lemons and beans, and third in horticultural acreage. been found wanting. By this, he means that the fight for autocracy has allied against democracy. The ex-premier indulges in no criticism of the principles of democracy in Europe that does not correspond to the temperament of the people. Monarchy is the real aim of the people, especially if a strong and clever fighter holds the bridle. The leaven in the world's democracy lump will worry out a safe system. This means that government by the people must live and will live, even though the British leader's utterances presage evidences of fear. The automatic empires of Russia, Germany, Austria and Turkey were completely overthrown in the most colossal struggle ever witnessed on earth, and the democracies of Britain, France, Italy and America emerged in triumph. We want the distinguished citizen to bear with us when we claim that democracy of the United States is setting before the world, a truth that will never perish. If the United States wasn't the greatest place in the world in which to live, why is it so many people try to get in? National Forests Do Huge Business A total of $986,646 was turned into the United States treasury from the national forests of California during the fiscal year ending June 30, 1925, according to statement by the San Francisco headquarters of the United States Forest Service. These receipts accrued from sales of government timber, grazing fees, special use permits and miscellaneous business. Under existing laws, 25 per cent of these receipts, or $246,160, will be returned to the state for road and school funds. An additional 10 per cent, of $98,464, will be available for use by the forest service for road and trail work in the national forests. This percentage of receipts returned to the state is an interesting contrast to some of the European countries which have crown or nation forests. In Sweden, for example, only 3.3 per cent of the crown forest receipts are eroded by said Deed of Trust, and herein-after described, is situated), a notice of said breach, and of its election to cause said property to be sold to satisfy said obligation, which said notice was recorded on June 9, 1925, in Book 26, Page 176, of Miscellaneous Records, Records of said County; NOW, THEREFORE, notice is hereby given that the undersigned by virtue of the authority in it vested, as Trustee will sell at public auction to the highest bidder for cash, in United States Gold Coln, on Friday, the 2nd day of October, 1925, at the hour of eleven o'clock A.M. of said day in the lobby of the Fifth Street entrance of the Title Insurance Building, corner of Fifth and Spring Streets, in the City of Los Angeles, California, the interest conveyed to it by the aforesaid Deed of Trust in and to the real property therein described situate in the City and Township of Anaheim, County of Orange, State of California, described as follows: Lot Twenty-four (24) in Block Four (4) of Mills Park Tract, No. Three Hundred and Four (304), as per map recorded in Book 14, page 50, Miscellaneous Maps, records of said County. To pay the remaining principal sum of said note, to-wit the sum of $6004.67, and the interest thereon from the 1st day of March, 1925, at the rate of 8.4 per cent. per annum, fines, sums, if any, advanced under the provisions of said Deed of Trust, the expenses of said sale; and the expenses of said trust in the sum of $300.00. Terms of sale, cash in United States Gold Coin, payable at time and place of sale. Dated, August 21, 1925. TITLE INSURANCE AND TRUST COMPANY, TRUSTEE (Seal) By STUART O'MELVENY, Vice-President. By DEAN HOOVER, Assistant Secretary. 9-10-3t Agree Upon Plans For New Highway Capistrano-Elsinore Road Will Be Built Soon Formation of a $40,000 road improvement district, to be equaled by a $40,000 appropriation from the county, and $20,000 from the United States Forest Service, was agreed upon Wednesday by the County Supervisors and citizens of the southern end of the county as the plan for financing a San Juan Capistrano-Elsinore road over the mountains. The proposed road by way of Decker canyon would cost $100,000. The road improvement district, it was planned, would include the San Juan Capistrano, Serra and Laguna school districts. Several of the large ranches would be partially included in the district, notably about 61,440 acres of the Jerome O'Neill ranch in San Juan Capistrano and Serra districts, 11,520 of the Louis F. Moulton ranch in Serral district, and 8320 acres of the Irvine ranch in the Laguna district. Agreement upon the basis of dividing the cost was reached after Emil Stoffel of San Juan Capistrano had suggested that the district be assessed $25,000 and the county provide $55,000. The supervisors could not meet this proposal, they said, and the even division was then decided upon. The forest service had previously signified its willingness to provide $20,000 for the road, which is needed badly by the forest department as a means of access to the Cleveland National Forest. Value of such a highway to the county as well as to the forest service Under existing laws, 25 per cent of these receipts, or $246,160, will be returned to the state for road and school funds. An additional 10 per cent, of $98,464, will be available for use by the forest service for road and trail work in the national forests. This percentage of receipts returned to the state is an interesting contrast to some of the European countries which have crown or nation forests. In Sweden, for example, only 3.3 per cent of the crown forest receipts are returned to the local communes. In addition to the 10 per cent fund for roads and trails, the federal government will also expend this fiscal year the sum of $1,600,000 on national forest road construction and development work in California. GOLDEN GATE BRIDGE There is more than passing interest manifested by citizens of Southern California over the Golden Gate bridge which is to unite Oakland and San Francisco. This is the greatest engineering dream of the Pacific coast, and for years it has been considered more a "pipe dream" than anything else. Not so, however, for it is to be a certainty. Its construction will be a vital part of the expansion of the entire state of California. The bridge will be a paying investment and not a burden on the taxpayers. Figures prove this. In the year 1922, the Golden Gate Ferry Company carried 137,861 automobiles and 16,477 trucks between San Francisco and Sausalito. In 1924, the same company handled 457,828 automobiles and 50,246 trucks. NOTICE OF TRUSTEE'S SALE WHEREAS, JOE SIEGEL and ETTA SIEGEL, his wife, and SAM JOSEPHSON and ANNA JOSEPHSON, his wife, by a Deed of Trust dated March 17th, 1923, recorded March 31, 1923, in Book 458, Page 320, of Deeds in the office of the County Recorder of the County of Orange, California, did grant and convey the premises therein and herein-after described to TITLE INSURANCE AND TRUST COMPANY, as Trustee, to secure among other things, the payment of one promissory note dated March 17th, 1923, made by the said Joe Siegel, Etta Siegel, Sam Josephson and Anna Josephson, for the sum of $7000.00, payable in installments to the order of State Mutual Building and Loan Association, a corporation, with interest from its date on the amounts of principal remaining from time to time unpaid, at the rate of 8.4 per cent per annum; principal and interest payable. Mr. M. Get “He” ADVERTISING IN business, creates poses of them as new and inducements hard times by putting keeping it there; infidence by stimulators Advertising is from counter to customer salesman of proven creed and sex in this print is the great too many merger do a collector for terrible lot until they “they ain’t done no Advertising with Eskimo or overcoat merchants; however a job and lose confidiential history than that of a new Agreement upon the basis of dividing the cost was reached after Emil Stoffel of San Juan Capistrano had suggested that the district be assessed $25,000 and the county provide $55,000. The supervisors could not meet this proposal, they said, and the even division was then decided upon. The forest service had previously signified its willingness to provide $20,000 for the road, which is needed badly by the forest department as a means of access to the Cleveland National Forest. Value of such a highway to the county as well as to the forest service was emphasized by Carl Hankey of San Juan Capistrano. Hankey referred to the recent forest fire in the section to be tapped by the road and declared that a road would have been worth much money to the county in the form of watershed protection. Aaron Zuchheim of Serra, E. E. Jahraus of Laguna Beach, L. W. Coffee of Capistrano Beach and John Forster also addressed the board, renewing the request for county aid on the project that was first broached to the supervisors a week ago. At that time the county was asked to finance the road as a county highway, but the supervisors rejected the suggestion and urged the committee to consider formation of a road improvement district. During the interim the district plan was satisfactorily indorsed by residents of the district, the committee reported. POWER OF DEMOCRACY David Lloyd George, that stalwart leader and statesman, who was the guilding star of British affairs during the dark days of the late World war, is perhaps the most brilliant minded spokesman recognized the world over. His visit to America a year or so ago, won for him the favor of official Washington. Now, David Lloyd George can see the day star with its promising future internationally, but he is not the least backward in giving his opinion in political circles, whether it be critical or praiseworthy. He ventures the opinion that democracy is on trial throughout Europe, and in some of her countries it has alreadyveyed the premises therein and herein-after described to TITLE INSURANCE AND TRUST COMPANY, as Trustee, to secure among other things, the payment of one promissory note dated March 17th, 1923, made by the said Joe Siegel, Etta Siegel, Sam Josephson and Anna Josephson, for the sum of $7000.00, payable in installments to the order of State Mutual Building and Loan Association, a corporation, with interest from its date on the amounts of principal remaining from time to time unpaid, at the rate of 8.4 per cent per annum; principal and interest payable in installments of $91.00 or more each on the first day of each and every month, beginning on the first day of April, 1922; and WHEREAS, default has been made in the payment of said promissory note, and a breach has been made in the obligation for which said Deed of Trust is a security. In this, that the installation of principal and interest due on said note on the first day of March, 1925, was not then paid, nor have any subsequent payments been made; that the remaining principal sum of said note to-wit: $6004.67 with interest thereon from the first day of March, 1925, and fines, are owing and unpaid; and WHEREAS, said Deed of Trust provides that if default be made in the payment of any of the sums of principal and interest when due, the owner and holder of said note may declare the whole of the principal and interest thereof immediately due and payable and require the said Trustee to sell the property thereby granted; and WHEREAS, said STATE MUTUAL BUILDING AND LOAN ASSOCIATION has declared that default has been made as aforesaid and has declared the whole of said principal sum and interest now due and payable and has demanded that said Trustee shall sell the premises granted by said Deed of Trust to accomplish the objects of the trust therein expressed; and WHEREAS, said STATE MUTUAL BUILDING AND LOAN ASSOCIATION being the holder of said note under said Deed of Trust, did record in the office of the County Recorder of the County of Orange (being the County wherein the real property cov- BUY RADIO TUBES DIRECT C. O. D. by Parcel Post. If Desired 201 A-TYPE—GUARANTEED Amp. ¼-Volts 5—Standard Base Price $1.65 FRANCES CO. 1528 San Lorenzo Ave. Berkeley, Cal. FOR SALE 160 acres alfalfa land, located in Boise Valley, Idaho; two sets buildings; 80 acres in crop; fine for hogs, dairying and poultry; 12 miles from county seat, one mile from church and school; 800 chickens and 8 cows go with place. For information address Box 111, Notus, Idaho. A. M. Irwin, Jeweler EXPERT WATCHMAKER I Save You Money on Jewelry 107 S. Clementine Telephone 951 Next to Postoffice Anaheim, Cal. TIMETABLE A. T. & S. F. Ry. Coast Lines In effect May 10th, 1925 Trains to Los Angeles *No. 79 ... 6:06 A.M. *No. 71 ... 11:53 A.M. *No. 72 ... 4:46 P.M. No. 73 ... 8:58 P.M. Trains From Los Angeles No. 78 ... 2:00 A.M. No. 72 ... 9:46 A.M. No. 74 ... 3:16 P.M. No. 76 ... 7:24 P.M. * Through sleepers to Kansas City, Minneapolis and Chicago. ‡ Through sleepers to Denver, St. Louis, Chicago and Grand Canyon connections. San Bernardino and River-side connection. § Houston, Galveston, Texas, New Orleans and Phoenix connections. San Bernardino and Riverside connection. C. A. WALKER, Agent. Telephone 1250 E. C. KENDRICK JEWELER-OPTOMETRIST 155 W. Center St. Anaheim, Calif. Mr. Merchant:--- Get "Hep" to Yourself DVERTISING makes for prosperity—it increases business, creates a market for goods and disguises them as necessities or because of advantages and inducements attractively set forth. It hits at odd times by putting money into circulation and keeping it there; it helps to strengthen public confidence by stimulating trade activity. Advertising is the force that moves slow sellers from counter to customer. Every advertisement is a messman of proven ability, reaching every class, need and sex in the community. People always prefer to buy known goods from merchants whom they know. Advertising makes you acquainted with the buying public. This "personality print" is the greatest builder of confidence there is. Too many merchants treat advertising like they are a collector for a church. They think it costs a terrible lot until they check up on it and find out that they ain't done nothing yet." Advertising will not sell bathing suits to the kimo or overcoats to the South Sea Islander; some merchants, however, shoulder on it almost as difficult job and lose confidence in advertising when it fails. Industrial history records no greater success than of a newspaper that deserves and has the vrible lot until they check up on it and find out that they ain't done nothing yet." Advertising will not sell bathing suits to the kimo or overcoats to the South Sea Islander; some merchants, however, shoulder on it almost as difficult job and lose confidence in advertising when it fails. Industrial history records no greater success than of a newspaper that deserves and has the support of the community in which it is published. Advertising is the bond of confidence that ties our paper to the homes of the community. The homemakers expect to be invited through its pages in your places of business. As a rule, business men are not given to poetry, but the most successful rhyme ever conceived is "rise" and "advertise." THE ANAHEIM GAZETTE is published every Thursday. It covers the entire Anaheim trading zone. Through its pages the homemakers of this community expect to be invited to your stores. Are You Extending the Invitation?