anaheim-gazette 1923-12-13
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GROWTH OF CALIFORNIA
CITRUS INDUSTRY
A careful study of the annual report of E. G. Dezell, general manager of the California fruit growers exchange, covering the citrus fruit season of 1922-23 just closed, reveals the enormous growth of the industry and goes to show the possibilities of increasing the consumption of our California fruits by intelligent co-operation and systematic and attractive advertising.
No one who has carefully studied the activities of this great cooperative organization, will for a moment question its value to the citrus industry. Without it the industry could never have attained its present importance for the reason that only through the extensive advertising campaigns, made possible by the immense volume of fruit handled by the exchange, could a demand have been built up to consume the present output of citrus fruit.
Approximately 113,000 carloads of oranges, lemons and pomelos were consumed in the United States and Canada during the past year. Of these California furnished 59,707 carloads of 400 boxes each. The remaining 53,293 carloads represent the shipments from Florida, Texas, Arizona, Louisiana, Alabama and the imports from other countries.
Based on returns received by the exchange members, California's citrus crop brought $71,007,705.95. The freight and refrigeration charges were $34,478,800.93 making a total delivered value of $105,486,506.91. In commenting on this immense output of citrus fruits, Mr. Dezell says: "The successful marketing of this great volume proves the extent to which the pub
Another means of increasing the use of citrus fruits has been the introduction of the little electrically driven juice extractor. It too is an important factor in helping to use up fruit that is undersize or of poor appearance. Already this little machine has been a great help in increasing the demand for fruit juices and will no doubt be the means of disposing of several thousand cars of oranges and lemons annually.
During the past season shipments of Valencias were made via the Panama canal direct to the United Kingdom and very satisfactory results obtained. It is hoped that this market can be enlarged. There is also an increasing demand for our oranges in Hawaii, Japan, China and the Philippines.
With a substantial increase in the production of oranges for the coming year and an indicated increase of 50 per cent in the lemon production it looks very much like still further efforts will be necessary to sufficiently enlarge the demand so that this increased production may be absorbed.
In times of overproduction it is necessary to take advantage of every available resource in seeking to increase consumption, and it is often times the little things, usually overlooked, that may be of the greatest value. A few more oranges thrown into the cull box will make for higher quality packs, which always stimulate demand and in the end may bring the grower more money for his crop.
Orderly marketing of the crop by uniform distribution throughout the season and attractive display advertising such as has been practiced in the past by the exchange, will be the means of greatly increasing the per capita consumption of our citrus fruits.
Another important problem that member withdrawing, or any change worm personnel must be re Division of Motor Vehicle days from the day order to avoid a pen transfer fee being incurred.
THE PUBLIC UT
The State Railroad its annual report stale reductions in public gregating $8,000,000 oilon, the net operating utilities increased $4 Reduced cost of collected in the rates being given the benefit Successive drops in doubt contributed most result. This was d mathematically reflected in and indirectly, through competition in the ca
Based on returns received by the exchange members, California's citrus crop brought $71,007,705.95. The freight and refrigeration charges were $34,478,800.93 making a total delivered value of $105,486,506.91. In commenting on this immense output of citrus fruits, Mr. Dezell says: "The successful marketing of this great volume, proves the extent to which the public's desire has been developed for these delicious and healthful fruits.
"The supplies of oranges and grapefruit have trebled in the last 20 years, while the population of the United States and Canada has increased only about one-third. Through improved handling methods, broader distribution and intensive educational work with the consumers, the demand for citrus fruits has kept pace with the increased supplies; they are available every day in the year and have become a staple with the trade and a part of the daily diet of the public.
"Further increases in production will come from the large acreage of young oranges and grapefruit in Florida and of Valencia oranges and lemons in California. Preliminary estimates of the coming seasons crops indicate a considerable increase for next year in both states. This makes essential the continuation of the most intensive efforts toward the development of the markets and of the consumer demand, and the careful watching of the movement of the fruit from the two states over the proper periods for each variety that the public may have available even supplies of the fruit in its best condition for consumption.
"The California fruit growers exchange, to which falls the responsibility of handling the general marketing problems of the California citrus industry will increase its expenditures and activities in consumer advertising and dealer work and extend its services in all other lines in view of the outlook for increased production, confident that a further increase demand can be developed for good quality citrus fruits by consistent educational work with the consumers and with the trade."
To my mind one of the outstanding features that has contributed very largely to the successful marketing of our California citrus fruits, is the effort that has been continually put forth by the exchange and others to raise the standard of quality. Qual-
outlook for increased production, confident that a further increase demand can be developed for good quality citrus fruits by consistent educational work with the consumers and with the trade."
To my mind one of the outstanding features that has contributed very largely to the successful marketing of our California citrus fruits, is the effort that has been continually put forth by the exchange and others to raise the standard of quality. Quality and uniformity of pack when consistently maintained always help to increase the demand. There has been a consistent and determined effort exerted by all California packers to build up the quality of all packs which has played no small part in increasing the demand for our citrus fruits.
The effect of unreliable quality is plainly shown in the light demand and low prices received for oranges early in the season when some 400 carloads of the 1922 Valencia crop came in direct competition with the new navel cory. Due to the effect of the 1922 freeze this fruit was rather below standard both in appearance and quality and it had a very marked effect in reducing the demand for oranges. It is impossible to get away from the fact that whenever quality is lacking there is a decided decrease in the consumption of even the good fruit.
Much credit is due the exchange for its work in citrus by product investigations and while it is never expected that this branch of the industry will pay big returns for such fruit as is used, it will continue to be of increasing value in utilizing culls and low grade fruit that would otherwise be dumped on the market to break down the demand for the better grades.
If the grower only gets picking and hauling charges out of such fruit, he is ahead by that much for he has increased the value of his better fruit.
Automobile dealer $5.00 for the first set of plates; $3.00 each editional.
Motorcycle $5.00 first plate; $1.00 each additional.
Trailer $5.00 for first plate and $1.00 each additional.
If a dealer neglects to renew license before March 2, he will pay a double registration fee, the penalty being equal to the fee quoted for dealer's license.
Dealers heretofore have been required to report the sale of all cars to the Division of Motor Vehicles, but occasionally cause the applicant trouble by neglecting to do so. Under the new law a dealer throws himself liable to revocation of license or refusal of renewal should he fail to report to the Department each car sold during the year.
Another change requires that dealer's plates, as well as 1924 individual plates be displayed on a 1924 registered car which is taken in trade. Section 81 (d).
The legal owner receives further protection under the new law. The certificate of ownership will be held by the legal owner. The certificate of registration will be delivered to the registered owner with the 1924 plates. In case of transfer certificate of ownership must be sent to the Department, endorsments showing transfer being recorded on the certificate of ownership only. Failure will result in a transfer fee of $2.00 being collected instead of $1.00.
In case of change in legal ownership only, the certificate of ownership must be signed by the contracting parties and sent to the Department with a $1.00 transfer fee when a new certificate of ownership will be issued to the new legal owner.
The penalty on transfers will apply to dealer's license as well as individual license. Any change in the ownership of dealer's plates caused by a
ANAHEIM GAZETTE
member withdrawing, another entering, or any change whatsoever in the personnel must be recorded with the Division of Motor Vehicle within thirty days from the date of transfer in order to avoid a penalty equal to the transfer fee being imposed.
THE PUBLIC UTILITY RATES
The State Railroad Commission in its annual report states that despite reductions in public utility charges aggregating $8,000,000 over a year's period, the net operating revenues of the utilities increased $4,000,000.
Reduced cost of operation was reflected in the rates, the consumers being given the benefit of this decline. Successive drops in the price of oil no doubt contributed materially to this result. This was directly and automatically reflected in the case of gas and indirectly, through substitutional competition in the case of electricity.
Merry Christmas 1923
California Talks In Terms of Billions
It would be incredible, were the evidence not furnished to believe that
The increase in net earnings is due to an expanding market. This expanding market is due to the growth of the state in population, and the development of industries. It is due, too, in the lowered rates, which bring the product of the utilities within the range of a larger number of people. A rate that permits the use of the greatest volume that can be produced perfitably maximizes earnings. Like other industries public utilities are constantly approaching greater production and lower charge. This movement is accelerated by our system of state regulation.
NOTICE OF SALE OF PERSONAL PROPERTY TO SATISFY LIEN
Notice is hereby given that F. D. Grant, of Anaheim, California will sell at public auction and to the highest bidder on the 7th day of December 1923, at the hour of 10 o'clock A. M., at number 252 North Los Angeles street, in the City of Anaheim, County of Orange, State of California, a certain Oldamobile automobile, the year model 1916, license number 884658, engine number G14744, speedster body.
That said automobile will be sold at said time to pay the following lien and storage charges, to-wit: for labor done and materials and parts furnished amounting to the sum of Sixty-six and 75/100 ($66.75) Dollars; for storage at the rate of Seven and 50/100 ($7.50) Dollars per month from September 16, 1923; and in addition the expenses of this sale.
That the registered owner of said automobile is Erick Black, whose address is 1835 Dower Ave., Los Angeles California; that the name of the legal
California Talks in Terms of Billions
It would be incredible, were the evidence not furnished, to believe that the Christmas Seals have accomplished in this state all that the state and local associations have claimed, said Dr. Robert A. Peers, president of the California Tuberculosis Association, in a report today given to the local association. In 1914, when the first organized sale was held, a million and a half seals were sold. Since that time the sale has steadily increased until last year we started in on the second billion of seals sold. Now, on the eve of our ninth organized sale, our workers looking back, see what has been accomplished. City and rural and school nurses, dental hygienists and dental clinics, tuberculosis clinics, scales for schools, equipment for school lunches, nutrition classes, preventoria for children who are border line cases of tuberculosis, summer camps for the underweight school child, and rehabilitation work in hospitals, teaching patients lighter work so they can become self-supporting.
The state death rate from tuberculosis has been cut from 189 per 100,000 in 1914 to 151 in 1922, a saving of over 10,000 lives.
SUMMONS
In the Justice's Court of Anaheim Township, County of Orange, State of California.
Henry Kuchel, Plaintiff vs. Anaheim Building Corporation, a corporation, and Joe Siegel, Defendants. Alias Summons.
The People of the State of California send Greetings to: Anaheim Building Corporation, a corporation, and Joe Siegel, Defendants.
You are Hereby Directed to Appear before me at my office, at Anaheim, in said township, and answer the complaint in an action entitled as above, brought against you in the Justice's Court of Anaheim township, County of Orange, State of California, within five days after the service on you of this summons—if it is served within the city and county, township or city in which this action is brought; but within ten days if it is served out of said township or city, but in the county in which the action is brought, and within twenty days if served elsewhere.
And you are hereby notified that
See your own Spine and know positively which of your spine are out of place 100 per cent right with X-Ray. The most Chiropractic Office in Orange county, with individual rest very best service for you, including complete X-Ray, with all adj
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Dr. Joseph H. Colem
Chiropractor
Office Hours
6 Years Successful Practice in Los A
10 a.m. to 8 p.m. Phone 845. 250 E. Center St. Ground floor A
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And Where Your Troubles are Without Asking a Question
1. Slight subluxations at this point will cause so-called headaches, eye diseases, deafness, epilepsy, vertigo, insomnia, wry neck, facial paralysis, locomotor ataxia, etc.
2. A slight subluxation of a vertebra in this part of the spine is the cause of so-called throat trouble, neuralgia, pain in the shoulders and arms, goitre, nervous prostration, la gripe, dizziness, bleeding from nose, disorder of gums, catarrh, etc.
3. The arrow head marked No. 3 locates the part of the spine wherein subluxations will cause so-called bronchitis, felons, pain between the shoulder blades, rheumatism of the arms and shoulders, hay fever, writers' cramp, etc.
4. A vertebral subluxation at this point causes so-called nervousness, heart disease, asthma, pneumonia, tuberculosis, difficult breathing, other lung troubles, etc.
5. Stomach and liver troubles, enlargement of the spleen, pleurisy and a score of other troubles, so-called, are caused by subluxations in this part of the spine, sometimes so light as to remain unnoticed by others except the trained Chiropractor.
6. Here we find the cause of so-called gall stones, dyspepsia of upper bowels, fevers, shingles, hiccoughs, worms, etc.
7. Bright's disease, diabetes, floating kidney, skin disease, boils, eruptions and other diseases, so-called, are caused by nerves being pinched in the spinal openings at this point.
8. Regulations of such troubles as so-
asthma, pneumonia, tuberculosis, difficult breathing, other lung troubles, etc.
5. Stomach and liver troubles, enlargement of the spleen, pleurisy and a score of other troubles, so-called, are caused by subluxations in this part of the spine, sometimes so light as to remain unnoticed by others except the trained Chiropractor.
6. Here we find the cause of so-called gall stones, dyspepsia of upper bowels, fevers, shingles, hiccoughs, worms, etc.
7. Bright's disease, diabetes, floating kidney, skin disease, boils, eruptions and other diseases, so-called, are caused by nerves being pinched in the spinal openings at this point.
8. Regulations of such troubles as so-called appendicitis, peritonitis, lumbago, etc., follow Chiropractic adjustments at this point.
9. Why have so-called constipation, rectal troubles, sciatica, etc., when Chiropractic adjustments at this part of the spine will remove the cause?
10. A slight slippage of one or both innominate bones will likewise produce so-called sciatica, together with many "diseases" of delvis and lower extremities.
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Dr. Joseph H. Coleman