anaheim-gazette 1918-01-17
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YEAR'S BUSINESS REVIEWED BY MANAGER
SEC. SANDILANDS TELLS CITRUS FRUIT ASSOCIATION WHAT WAS ACCOMPLISHED IN PAST SEASON
YEAR HAS BEEN A PROSPEROUS ONE NOTWITHSTANDING UNFAVORABLE CONDITIONS
At the annual meeting of the Anaheim Citrus Fruit Growers' association Thursday Manager Sandilands submitted the following report of the past year's business:
When all viewpoints are considered surrounding the exceptional conditions which had to be contended with in the marketing of our oranges during the season covered by this report, we are obliged to render the decision that very fair results were obtained.
Navels were marketed under good conditions and all brought good average returns. Sweets and St. Michaels suffered somewhat on account of their having to be marketed during the period when the country declared war, when there was a very noticeable weakening in all markets. The early Valencias found the country practically adjusted to war conditions and plentifully supplied with money, and being of good quality, all moved to good advantage.
The hot wave we experienced in every reason to expect a very large increase of shipments from the crop that may set on our trees this coming spring. We have prepared for this by having complete plans drawn and every detail worked out to enlarge our plant and take care of this additional fruit. We also expect to be prepared to handle such lemons as our members may have to ship.
One of the most important steps taken by your association the past year was the withdrawal from the old Semi-Tropic Fruit Exchange with headquarters at Los Angeles and affiliation with the Northern Orange County Fruit Exchange with headquarters at Fullerton. This exchange is better able to concentrate their attention and specialize on the Valencias from this section. The Northern Orange County Citrus Exchange also includes Fullerton, Placentia, Yorba Linda and La Habra.
The management wishes to thank your board of directors for their splendid attendance at the board meetings and their quick response and valuabe cooperation in everything brought up for the best welfare and development of your association, and which has enabled us to maintain our record for efficiency as well as the indifferent quality of average labor available the past season would permit.
The development of your association the past eight years has been rapid and creditable. With the large membership you now have, this development promises in the near future to be still more rapid. We therefore wish to urge upon you the great importance of using every means in your power to insure the continuance of our present successful policy of administration and operation.
In making decisions or introducing new measures for the possible betterment of our organization we cannot who had been an great many years ing for a business me that I should thing in connection industry. It is He said if it is certainly will be when the orchard into bearing. At of California cities amounted to 500,000 shipments of oranges, numbered more than 55,000 business, as a b a more prosperous has been in these troubles—we have which at first glance they might lead which might cause of those things really didn't happen to them, and so troubles took the Valencia crop but had ever been put crop being the a shortage of ca with the labor as if it were not everything we saw and it was not movement of Valencia should, so that we had a late start of the fruit—go in good shape l certainly did not ter of the fruit, ing frank among Valencia crop low par, taking spite that, by over the season at the present ing them, and satisfactory pri
The hot wave we experienced in June resulted not only in a heavy drop of the new crop, but very materially reduced the quality of the ripe fruit. The car shortage, however, helped the movement of this, the largest crop of Valenclas ever produced in California, by keeping shipments down and the flooding of markets to the point of selling at a loss avoided throughout the entire season.
On account of the car and shook shortage and the large amount of fruit to be shipped about half of this season's Valencia crop was unavoidably held until after Sept. 1, the beginning of another season.
From Sept. 1, 1916 to August 31, 1917, therefore, your association shipped 180,413 boxes of oranges for which was received and disbursed $380,731.82. The proportion of the different varieties shipped were as follows:
Navels .....23%
Miscellaneous .....12%
Valenclas .....65%
The average number of packed boxes shipped was 68.38% of the total number of picking boxes received. This included all varieties.
Reports received from Eastern agents during the season were very favorable, no cars being reported as being poorly put up and none rejected on account of inferior workmanship. Average decay reported for entire season, all varieties, was 1.19%.
Packing, Grading, Loading
Our regular audited itemized financial report, a copy of which will be mailed as usual to each member, will show your organization in excellent financial condition. It also shows that your packing house charge per box still remains the lowest of any house in the country. This report will show you that after completing the season we had a surplus of money on hand in the amount of $9,018.02 which has already been refunded to you in either stock or cash as the individual case required.
The packing and selling of your fruit cost just 42 cents, this being the actual cost. Contrary to other packers, conditions and all brought good average returns. Sweets and St. Michaels suffered somewhat on account of their having to be marketed during the period when the country declared war, when there was a very noticeable weakening in all markets. The early Valenclas found the country practically adjusted to war conditions and plentifully supplied with money, and being of good quality, all moved to good advantage.
The hot wave we experienced in June resulted not only in a heavy drop of the new crop, but very materially reduced the quality of the ripe fruit. The car shortage, however, helped the movement of this, the largest crop of Valenclas ever produced in California, by keeping shipments down and the flooding of markets to the point of selling at a loss avoided throughout the entire season.
On account of the car and shook shortage and the large amount of fruit to be shipped about half of this season's Valencia crop was unavoidably held until after Sept. 1, the beginning of another season.
From Sept. 1, 1916 to August 31, 1917, therefore, your association shipped 180,413 boxes of oranges for which was received and disbursed $380,731.82. The proportion of the different varieties shipped were as follows:
Navels .....23%
Miscellaneous .....12%
Valenclas .....65%
The average number of packed boxes shipped was 68.38% of the total number of picking boxes received. This included all varieties.
Reports received from Eastern agents during the season were very favorable, no cars being reported as being poorly put up and none rejected on account of inferior workmanship. Average decay reported for entire season, all varieties, was 1.19%.
Packing, Grading, Loading
Our regular audited itemized financial report, a copy of which will be mailed as usual to each member, will show your organization in excellent financial condition. It also shows that your packing house charge per box still remains the lowest of any house in the country. This report will show you that after completing the season we had a surplus of money on hand in the amount of $9,018.02 which has already been refunded to you in either stock or cash as the individual case required.
The packing and selling of your fruit cost just 42 cents, this being the actual cost. Contrary to other packers, conditions and all brought good average returns. Sweets and St. Michaels suffered somewhat on account of their having to be marketed during the period when the country declared war, when there was a very noticeable weakening in all markets. The early Valenclas found the country practically adjusted to war conditions and plentifully supplied with money, and being of good quality, all moved to good advantage.
The hot wave we experienced in June resulted not only in a heavy drop of the new crop, but very materially reduced the quality of the ripe fruit. The car shortage, however, helped the movement of this, the largest crop of Valenclas ever produced in California, by keeping shipments down and the flooding of markets to the point of selling at a loss avoided throughout the entire season.
On account of the car and shook shortage and the large amount of fruit to be shipped about half of this season's Valencia crop was unavoidably held until after Sept. 1, the beginning of another season.
From Sept. 1, 1916 to August 31, 1917, therefore, your association shipped 180,413 boxes of oranges for which was received and disbursed $380,731.82. The proportion of the different varieties shipped were as follows:
Navels .....23%
Miscellaneous .....12%
Valenclas .....65%
The average number of packed boxes shipped was 68.38% of the total number of picking boxes received. This included all varieties.
Reports received from Eastern agents during the season were very favorable, no cars being reported as being poorly put up and none rejected on account of inferior workmanship. Average decay reported for entire season, all varieties, was 1.19%.
Packing, Grading, Loading
Our regular audited itemized financial report, a copy of which will be mailed as usual to each member, will show your organization in excellent financial condition. It also shows that your packing house charge per box still remains the lowest of any house in the country. This report will show you that after completing the season we had a surplus of money on hand in the amount of $9,018.02 which has already been refunded to you in either stock or cash as the individual case required.
The packing and selling of your fruit cost just 42 cents, this being the actual cost. Contrary to other packers, conditions and all brought good average returns. Sweets and St. Michaels suffered somewhat on account of their having to be marketed during the period when the country declared war, when there was a very noticeable weakening in all markets. The early Valenclas found the country practically adjusted to war conditions and plentifully supplied with money, and being of good quality, all moved to good advantage.
The hot wave we experienced in June resulted not only in a heavy drop of the new crop, but very materially reduced the quality of the ripe fruit. The car shortage, however, helped the movement of this, the largest crop of Valenclas ever produced in California, by keeping shipments down and the flooding of markets to the point of selling at a loss avoided throughout the entire season.
On account of the car and shook shortage and the large amount of fruit to be shipped about half of this season's Valencia crop was unavoidably held until after Sept. 1, the beginning of another season.
From Sept. 1, 1916 to August 31, 1917 Therefore,your association shipped 180,413 boxes oranges for which was received and disbursed $380,731.82.The proportion of different varieties shipped were as follows:
Navels .....23%
Miscellaneous .....12%
Valenclas .....65%
The average number of packed boxes shipped was 68.38%ofthe total number of picking boxes received.This included all varieties.
Reports received from Eastern agents during the season were very favorable,no cars being reported as being poorly put up and none rejected on account of inferior workmanship.Average decay reported for entire season.all varieties.was 1.19%.
Packing,Grading,Loading
Our regular audited itemized financial report,a copyofwhichwillbemailedasusualtoeachmember.willshowyourorganizationinexcellentfinancialcondition.itItalsoshowsthatyourpackinghousechargeperboxstillremainsthelowestofanyhouseinthecountryThisreportwillshowyouthataftercompletingtheseasonwehadasurplusofmoneyonhandintheamountof$9,018.02whichhasalreadybeenrefundedtoyouineitherstockorcashastheindividualcaserequired.
The packingandsellingofyourfruitcostjust42centsthisbeingtheactualcost.Contrarytootherpackersconditionsandallbroughtgoodaveragereturns.SweetsandSt.Michaelssufferedsomethowaccountoftheirhavingtobemarketedduringtheperiodwhenthecountrydeclaredwarwhentherewasaverynoticeableweakeninginallmarkes.Sweetestreturnofthepastfewyearswasnearlydoubledoverthatlastyearwithanothercountdowntolastyearwithanothercountdowntolastyearwithanothercountdowntolastyearwithanothercountdowntolastyearwithanothercountdowntolastyearwithanothercountdowntolastyearwithanothercountdowntolastyearwithanothercountdowntolastyearwithanothercountdowntolastyearwithanothercountdowntolastyearwithanothercountdowntolastyearwithanothercountdowntolastyearwithanothercountdowntolastyearwithanothercountdowntolastyearwithanothercountdowntolastyearwithanothercountdowntolastyearwithanothercountdowntolastyearwithanothercountdowntolastyearwithanothercountdowntolastyearwithanothercountdowntolastyearwithanothercountdowntolastyearwithanothercountdowntolastyearwithanothercountdowntolastyearwithanothercountdowntolastyearwithanothercountdowntolastyearwithanothercountdowntolastyearwithanothercountdowntolastyearwithanothercountdowntolastyearwithanothercountdowntolastyearwithanothercountdowntolastyearwithanothercountdowntolastyearwithanothercountdowntolastyearwithanothercountdowntolastyearwithanothercountdowntolastyearwithanothercountdowntolastyearwithanothercountdownto 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AUTHORITY THERE IS TO DO WITH ITS OWNER'S LIABILITY AND WHETHER IT IS LIABLE FOR ANY DAMAGES ARISING FROM ITS USE IN CUSTOMIZATION AND MANAGEMENT BY AN AUTHORITY THERE IS TO DO WITH ITS OWNER'S LIABILITY AND WHETHER IT IS LIABLE FOR ANY DAMAGES ARISING FROM ITS USE IN CUSTOMIZATION AND MANAGEMENT BY AN AUTHORITY THERE IS TO DO WITH ITS OWNER'S LIABILITY AND WHETHER IT IS LIABLE FOR ANY DAMAGES ARISING FROM ITS USE IN CUSTOMIZATION AND MANAGEMENT BY AN AUTHORITY THERE IS TO DO WITH ITS OWNER'S LIABILITY AND WHETHER IT IS LIABLE FOR ANY DAMAGES ARISING FROM ITS USE IN CUSTOMIZATION AND MANAGEMENT BY AN AUTHORITY THERE IS TO DO WITH ITS OWNER'S LIABILITY AND WHETHER IT IS LIABLE FOR ANY DAMAGES ARISING FROM ITS USE IN CUSTOMIZATION AND MANAGEMENT BY AN AUTHORITY THERE IS TO DO WITH ITS OWNER'S LIABILITY AND WHETHER IT IS LIABLE FOR ANY DAMAGES ARISING FROM ITS USE IN CUSTOMIZATION AND MANAGEMENT BY AN AUTHORITY THERE IS TO DO WITH ITS OWNER'S LIABILITY AND WHETHER IT IS LIABLE FOR ANY DAMAGES ARISING FROM ITS USE IN CUSTOMIZATION AND MANAGEMENT BY AN AUTHORITY THERE IS TO DO WITH ITS OWNER'S LIABILITY AND WHETHER IT IS LIABLE FOR ANY DAMAGES ARISING FROM ITS USE IN CUSTOMIZATION AND MANAGEMENT BY AN AUTHORITY THERE IS TO DO WITH ITS OWNER'S LIABILITY AND WHETHER IT IS LIABLE FOR ANY DAMAGES ARISING FROM ITS USE IN CUSTOMIZATION AND MANAGEMENT BY AN AUTHORITY THERE IS TO DO WITH ITS OWNER'S LIABILITY AND WHETHER IT IS LIABLE FOR ANY DAMAGES ARISING FROM ITS USE IN CUSTOMIZATION AND MANAGEMENT BY AN AUTHORITY THERE IS TO DO WITH ITS OWNER'S LIABILITY AND WHETHER IT IS LIABLE FOR ANY DAMAGES ARISING FROM ITS USE IN CUSTOMIZATION AND MANAGEMENT BY AN AUTHORITY THERE IS TO DO WITH ITS OWNER'S LIABILITY AND WHETHER IT IS LIABLE FOR ANY DAMAGES ARISING FROM ITS USE IN CUSTOMIZATION AND MANAGEMENT BY AN AUTHORITY THERE IS TO DO WITH ITS OWNER'S LIABILITY AND WHETHER IT IS LIABLE FOR ANY DAMAGES ARISING FROM ITS USE IN CUSTOMIZATION AND MANAGEMENT BY AN AUTHORITY THERE IS TO DO WITH ITS OWNER'S LIABILITY AND WHETHER IT IS LIABLE FOR ANY DAMAGES ARISING FROM ITS USE IN CUSTOMIZATION AND MANAGEMENT BY AN AUTHORITY THERE IS TO DO WITH ITS OWNER'S LIABILITY AND WHETHER IT IS LIABLE FOR ANY DAMAGES ARISING FROM ITS USE IN CUSTOMIZATION AND MANAGEMENT BY AN AUTHORITY THERE IS TO DO WITH ITS OWNER'S LIABILITY AND WHETHER IT IS LIABLE FOR ANY DAMAGES ARISING FROM ITS USE IN CUSTOMIZATION AND MANAGEMENT BY AN AUTHORITY THERE IS TO DO WITH ITS OWNER'S LIABILITY AND WHETHER IT IS LIABLE FOR ANY DAMAGES ARISING FROM ITS USE IN CUSTOMIZATION AND MANAGEMENT BY AN AUTHORITY THERE IS TO DO WITH ITS OWNER'S LIABILITY AND WHETHER IT IS LIABLE FOR ANY DAMAGES ARISING FROM ITS USE IN CUSTOMIZATION AND MANAGEMENT BY AN AUTHORITY THERE IS TO DO WITH ITS OWNER'S LIABILITYAND WHETHERITISNOTADDITIONALTOITSOWNERSREQUIRIESANDTHEREISNOTADDITIONALTO
financial condition. It also shows that your packing house charge per box still remains the lowest of any house in the country. This report will show you that after completing the season we had a surplus of money on hand in the amount of $9,018.02 which has already been refunded to you in either stock or cash as the individual case required.
The packing and selling of your fruit cost just 42 cents, this being the actual cost. Contrary to other packing houses we made no charge for washing, all fruit being handled in this way.
We purchased a total of $4,669.47 of commercial fertilizers, $3,637.18 in cover crop seeds, $1,350.00 in cyanide and $49,611.41 in boxes, wrapping paper and nails.
Fumigation
We covered over 91,500 trees during the campaign just closed. This is approximately 1300 acres of orchards. Considerable money was saved in this department by placing orders for Cyanide and additional tents very early in the season. The killing results of the past fumigating campaign have been about the best since we have been in the business, and the cost of the work quality considered considerable less than charged by the average contractor.
Membership
Total active membership in your association September 1st, 1917, was 306, being just 43 more than for the previous year. This membership controls 3540 acres of orchards not less than three years old. It is the membership feature of your association more than any other one thing that multiplies our complications and adds so much to the detail and difficulties of our work. We have the largest individual membership of any association in the country.
Conditions being normal there is organization of this present association, you were one of the small organizations, one of the very small organizations. As it stand today you are one of the largest associations, and if you ever bring into bearing the average that you are now improving with trees, you will be the largest association in the exchange family. I think most of you appreciate that you are each a member of the California Fruit Growers Exchange, or a member of an association affiliating with the exchange. You are handling your own business in the picking, the packing, and the marketing of your fruit thru those whom you select to do the work for you. Just in the same way that you irrigate your orchard or that you cultivate your orchard, or that you prune your orchard. Your shipping and marketing organizations are as much a part of your property as your team, or as your tractor, or as water stock from which you derive the necessary moisture to grow your crops, and you are drawing the maximum prices that are today available for your crops. The California Fruit Growers Exchange is composed of nearly 9,000 growers similarly situated to yourselves, all associated together, so that being together, you may do big things that are necessary in this industry, and which no individual or no community could do. I know that you have cooperation preached to you continuously, because I happen to be on the mailing list of your manager's monthly circular to his growers, in which Mr. Sandilands' arguments as to the fundamental principles of cooperation are very strongly put to you, and I know that you appreciate the things that can be done for you by working together, that could not be accomplished individually. About 15 years ago—or 17 years ago, when I became connected with the citrus industry, I went to an uncle of mine where it averaged last year's navels read crop, they will they did last between that and 10% cannot matter of rate large district; ped nearly 30% not expect this I think I told when a great had been destined were very fortunate, as suffer from her navel did on of the trees a bloom on them in this district; you have a f you have a b than they had that whatever as to the orange in Orange co fortunate. The year was hot one half of laudation was p they had in th They are ship er prices tha ed, and from I have had, t of cold nights from their ar lieve the frui The effect wi et oranges t held until May the navels of pretty well January, February seedlings and cellaneous vav a full crop, w
ANAHEIM GAZETTE
It may large one crop this comfor this town and even large its additions be pre-requisite as our steps the past the old time with and affair Orange in head-exchange their at the Valencia North-exchange, Yorcino.
To thank their splen-smeetings valuabe caught up development, it has encord for differentable the associata has been the large this dear future therefore great im-ments in your chance of ad-ducing the better-cannot producing the better-cannot who had been an orange grower for a great many years, while I was looking for a business opening. He told me that I should not consider anything in connection with the citrus industry. It is really over-done now. He said if it is not over-done now, it certainly will be in two or three years when the orchards now growing come into bearing. At that time shipments of California citrus fruits to the east amounted to 5000 car loads, while the shipments of oranges for the year just closed, numbered, from California, more than 55,000 car loads, and the business, as a business, was never in a more prosperous condition than it has been in the past year. We had troubles—we had difficulties, things which at first glance looked as though they might lead us to other things which might cause disaster, but most of those things we looked forward to really didn't happen when we got up to them, and some other apparent troubles took their places, such as the Valencia crop being the largest that had ever been produced, and the navel crop being the largest ever produced, a shortage of car equipment, together with the labor troubles, made it look as if it were not possible for us to get everything we should out of the crop, and it was not possible to begin the movement of Valencias as early as we should, so that all the way through we had a late start in the movement of the fruit—get out under the crop in good shape in June. The hot spell certainly did not improve the character of the fruit, but I really think, being frank among ourselves, that the Valencia crop last year was much below par, taking it as a whole, but despite that, by distributing our fruit over the season, and I will say that at the present time, we are still moving them, and still selling them, and satisfactory prices have been obtain-
March and early April. I believe that the Valencias in Tulare county, both navels and Valencias, will, in my opinion, go into the market in April and May, getting an opportunity this year to market a crop that our estimate at the present time indicates to be 80% of last year's crop. The Valencias crop will give us the last two months or the early end of the season to market Valencias that we did not have last season. Barring things that are unforeseen, I see this year the most favorable prospects in marketing oranges that I have ever known. It is simply a question of whether there are oranges as you have the present market assured because of shortage in navel districts and shortages in Florida. That shortage will be made up to some extent by heavy importations from Porto Rica and from Spain, but I do not believe they will be able to make up the shortage, and I do not believe that at any time this year the conditions will be that there is too much fruit, instead, there may not be enough. There is one question in my mind as to the tendency of the country, that is that any article too high in price is inclined to lose the interest of the consumer, and the prices of oranges are running quite high—one dollar for one dozen oranges. There is a tendency at this time, when dimeands are so great for funds, taxes, Red Cross, Y. M. C. A., Y. W. C. A. and Liberty bonds, that there is a tendency to restrict purchases. At this time there has been action taken as to certain lines of business that have put them in a non-essential class; it has been along the line of transportation, it may be along the line of labor, it may be along a dozen different lines. But I want to say that if the California Fruit Growers Exchange has never done anything for the growers of California, other than the fact
the exchange was not suffering by his being there. I want to say that if Mr. Powell was not there on the inside looking out, instead of on the outside looking in, that there are so many things coming up every day, and if he didn't know conditions, he would not know what course to take, that it would probably be necessary for him to be there a great deal of the time, and that he would then be on the outside looking in instead of on the inside looking out. It has created a very favorable interest on the part of the officials at Washington in handling our fruit—so that there is no weakness in the situation. On account of his being away I had to sit on the opposite side of the table from Mr. Crawford in the marmalade business this noon, and I though you might be interested in some developments going on in the by products of the orange industry. We are going forward to the time when the cull orange will be eliminated from the markets of California, and we will be able to increase our business in Los Angeles, San Francisco, and other cities, and as I see it every industry using these culls should be encouraged, and it is encouraging that this very line of work is established here in Anaheim, and is something of which you citrus growers should be proud to have located here, and it would be worth a great deal to the orange industry in California, if there were enough of these concerns to make every cull that is thrown out at the grader in each packing house in California, into marmalade, not so much for the money which it brings you, it is simply a waste product, but it would cut off the market and table consumption of this fruit. In these cull oranges you may get one good one or two very indifferent oranges. Without the culls, every orange sold to the consumer would be
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we had a late start in the movement of the fruit—get out under the crop in good shape in June. The hot spell certainly did not improve the character of the fruit, but I really think, being frank among ourselves, that the Valencia crop last year was much below par, taking it as a whole, but despite that, by distributing our fruit over the season, and I will say that at the present time, we are still moving them, and still selling them, and satisfactory prices have been obtained. Fortunately in connection with the transportation of the Valencia crop this year—there is plenty of room for both varieties in the market at the same time. So much for the past year. I have been digressing from the topic given me. I will try to tell you what is going to happen during the coming year. I attended a field day at Uplands some time ago where there were a great many people present. I met many men and we talked on many subjects, on pruning, on cultivating, on irrigating, fertilization, and other different things, and they generally made positive statements as to doing certain things and certain results would follow and finally some one who was a pioneer in the citrus fruit industry in California, got up and he made this remark: "Whenever I see a man who is positive that he knows any one branch of this citrus fruit industry, I am sure of one of two things, he is either very young or very inexperienced," and so all of us have seen things promised, work out along different lines, and while I can give you my prophecy as I see things, I am not going to guarantee it. To start with, the navel crop in the central and northern part of the state is about 40% of last year's crop. That crop is practically marketed, and that 40% crop will bring the growers of that section more money than they ever saw for a full crop: The navel crop of Southern California is, according to our best estimates, less than 20% of last year's crop. It is impossible to expect as much money from a crop where it averages not more than 10% of last year's crop. Of course where the navels reached 40% of last year's crop, they will get more money than they did last year but the difference between that very minimum of 40% and 10% cannot be made up in the matter of rates. There are districts, large districts, that last year shipped nearly 3000 cars of fruit that do not expect this year to ship 200 cars. I think I told you a great many times, when a great proportion of the fruit we had a late start in the movement of the fruit—get out under the crop in good shape in June. The hot spell certainly did not improve the character of the fruit, but I really think, being frank among ourselves, that the Valencia crop last year was much below par, taking it as a whole, but despite that, by distributing our fruit over the season, and I will say that at the present time, we are still moving them, and still selling them, and satisfactory prices have been obtained. Fortunately in connection with the transportation of the Valencia crop this year—there is plenty of room for both varieties in the market at the same time. So much for the past year. I have been digressing from the topic given me. I will try to tell you what is going to happen during the coming year. I attended a field day at Uplands some time ago where there were a great many people present. I met many men and we talked on many subjects, on pruning, on cultivating, on irrigating, fertilization, and other different things, and they generally made positive statements as to doing certain things and certain results would follow and finally some one who was a pioneer in the citrus fruit industry in California, got up and he made this remark: "Whenever I see a man who is positive that he knows any one branch of this citrus fruit industry, I am sure of one of two things, he is either very young or very inexperienced," and so all of us have seen things promised, work out along different lines, and while I can give you my prophecy as I see things, I am not going to guarantee it. To start with, the navel crop in the central and northern part of the state is about 40% of last year's crop. That crop is practically marketed, and that 40% crop will bring the growers of that section more money than they ever saw for a full crop: The navel crop of Southern California is, according to our best estimates, less than 20% of last year's crop. It is impossible to expect as much money from a crop where it averages not more than 10% of last year's crop. Of course where the navels reached 40% of last year's crop, they will get more money than they did last year but the difference between that very minimum of 40% and 10% cannot be made up in the matter of rates. There are districts, large districts, that last year shipped nearly 3000 cars of fruit that do not expect this year to ship 200 cars. I think I told you a great many times, when a great proportion of the fruit we had a late start in the movement of the fruit—get out under the crop in good shape in June. The hot spell certainly did not improve the character of the fruit, but I really think, being frank among ourselves, that the Valencia crop last year was much below par, taking it as a whole, but despite that, by distributing our fruit over the season, and I will say that at the present time, we are still moving them, and still selling them, and satisfactory prices have been obtained. Fortunately in connection with the transportation of the Valencia crop this year—there is plenty of room for both varieties in the market at the same time. So much for the past year. I have been digressing from the topic given me. I will try to tell you what is going to happen during the coming year. I attended a field day at Uplands some time ago where there were a great many people present. I met many men and we talked on many subjects, on pruning, on cultivating, on irrigating, fertilization, and other different things, and they generally made positive statements as to doing certain things and certain results would follow and finally some one who was a pioneer in the citrus fruit industry in California, got up and he made this remark: "Whenever I see a man who is positive that he knows any one branch of this citrus fruit industry, I am sure of one of two things, he is either very young or very inexperienced," and so all of us have seen things promised, work out along different lines, and while I can give you my prophecy as I see things, I am not going to guarantee it. To start with, the navel crop in the central and northern part of the state is about 40% of last year's crop. That crop is practically marketed, and that 40% crop will bring the growers of that section more money than they ever saw for a full crop: The navel crop of Southern California is, according to our best estimates, less than 20% of last year's crop. It is impossible to expect as much money from a crop where it averages not more than 10% of last year's crop. Of course where the navels reached 40% of last year's crop, they will get more money than they did last year but the difference between that very minimum of 40% and 10% cannot be made up in the matter of rates. There are districts, large districts, that last year shipped nearly 3000 cars of fruit that do not expect this year to ship 200 cars. I think I told you a great many times, when a great proportion of the fruit we had a late start in the movement of the fruit—get out under the crop in good shape in June. The hot spell certainly did not improve the character of the fruit, but I really think, being frank among ourselves, that the Valencia crop last year was much below par, taking it as a whole, but despite that, by distributing our fruit over the season, and I will say that at the present time, we are still moving them, and still selling them, and satisfactory prices have been obtained. Fortunately in connection with the transportation of the Valencia crop this year—there is plenty of room for both varieties in the market at the same time. So much for the past year. I have been digressing from the topic given me. I will try to tell you what is going to happen during the coming year. I attended a field day at Uplands some time ago where there were a great many people present. I met many men and we talked on many subjects, on pruning, on cultivating, on irrigating, fertilization, and other different things; and they generally made positive statements as to doing certain things and certain results would follow and finally some one who was a pioneer in the citrus fruit industry in California, got up and he made this remark: "Whenever I see a man who is positive that he knows any one branch of this citrus fruit industry, I am sure of one of two things, he is either very young or very inexperienced," and so all of us have seen things promised; work out along different lines; and while I can give you my prophecy as I see things, I am not going to guarantee it. To start with, the navel crop in the central and northern part of the state is about 40% of last year's crop. That crop is practically marketed, and that 40% crop will bring the growers of that section more money than they ever saw for a full crop: The navel crop of Southern California is, according to our best estimates, less than 20% of last year's crop. It is impossible to expect as much money from a crop where it averages not more than 10% of last year's crop. Of course where the navels reached 40% of last year's crop; they will get more money than they did last year but the difference between that very minimum of 40% and 10% cannot be made up in the matter of rates. There are districts, large districts; that last year shipped nearly 3000 cars of fruit that do not expect this year to ship 200 cars. I think I told you a great many times; when a great proportion of the fruit we had a late start in the movement of the fruit—get out under the crop in good shape in June. The hot spell certainly did not improve the character of the fruit; but I really think; being frank among ourselves; that the Valencia crop last year was much below par; taking it as a whole; but despite that; by restricting purchases. At this time there has been action taken as to certain lines of business that have put them in a non-essential class; it has been along line of transportation; it may be along line of labor; it may be along a dozen different lines. But I want to say that if the California Fruit Growers Exchange has never done anything for the growers of California; other than the fact that they have hammered into the public for the past ten years that the orange is a necessity; or that elements of orange are necessary in making a balanced diet; and that the orange is not a luxury; as regarded ten years ago; but a table necessity; and something that every family ought to have; these fruit juices to balance the other staple foods: If this organization had not done anything else for the growers; it would have justified itself. Today it is recognized in the seat of government at Washington that our oranges; our citrus fruits; are a necessary adjunct to the health of the nation. I bring this point out as one thing accomplished along line of a dozen other things; and they could only be accomplished by a very large organization of growers in one body and handled as the exchange is; some of which things are—the matter of carriage; the matter of freight rates; the matter of working out methods of refrigeration; or working out handling methods in orchards at this end; building of packing equipment for you; all of these matters have been handled by this organization that could not have been handled in any other way. Up until about 15 years ago the citrus growers depended upon refrigerator car equipment furnished by an organization known as the Armour Car line; which was rented to the railroads in California; at that time to force these railroads through the law to furnish refrigerator equipment in which to ship their fruit. They were successful in that at their present time all our transcontinental lines have their own refrigerator equipment. I will say to you that had it not been for that equipment owned by these roads; which it was to their interest to have furnished us with; that I very much question whether one half of our citrus crop of last year would have been moved. I know you will be interested to know that this last year has been a big year for the association; and a big year for the California Fruit Growers Exchange. The exchange has been ever got for my navels. He said,"do you think I can get more than that." I said,"I will buy your crop at that price. I have never bought a crop oranges in my life; but I feel so confident that I am willing to do it." He said,"If you feel that way about it; I don't think I am going to sell." There are navel oranges being sold in California for 2½ and three cents per pound; when the grower is entitled to receive 50% more for his fruit. It is a fundamental principle which you can apply to the orange and lemon business; that when cash buyers are very anxious to buy; you can be sure that there is a profit in sight.
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the accoing with most associatI think you are Orchid Fruit remember of with the exyour own packing, fruit thru the work way that that you your shipping lines are as quiet as your water the necour crops, maximum available for Orchid Fruit composed of early situat-ed together you may do carry in this individual or know that hed to be manager's growers, in documents as copies of coogly put to appreciate one for you could not not. About ago, when the citrus sale of mine where it averages not more than 10% of last year's crop. Of course where the navels reached 40% of last year's crop, they will get more money than they did last year but the difference between that very minimum of 40% and 10% cannot be made up in the matter of rates. There are districts, large districts, that last year shipped nearly 3000 cars of fruit that do not expect this year to ship 200 cars. I think I told you a great many times, when a great proportion of the fruit had been destroyed by frost that you were very fortunate in your location, and it seems again that you are very fortunate, as your Valencias did not suffer from heat or frost, although the navel did on account of the condition of the trees and the condition of the bloom on the trees at that time, still in this district where you have navels, you have a fair crop of navels, and you have a better crop of Valencias than they have in other sections, so that whatever this year brings forth as to the orange groves, the growers in Orange county, I think, will be fortunate. The Florida crop of this year was not a very good one; about one half of last year's crop. That condition was produced by frost which they had in the latter part of last year, They are shipping their fruit for higher prices than they have ever received, and from the most recent reports I have had, they have had a number of cold nights. I have had telegrams from their association that they believe the fruit has not been damaged. The effect will be to arrange to market oranges that otherwise might be held until March or April. As I see it, the navels of Southern California will pretty well go into the market in January, February and March. The seedlings and sweets and other miscellaneous varieties, of which there is a full crop, will go into the markets in transcontinental lines have their own refrigerator equipment. I will say to you that had it not been for that equipment owned by these roads, which it was to their interest to have furnished us with, that I very much question whether one half of our citrus crop of last year would have been moved. I know you will be interested to know that this last year has been a big year for the association and a big year for the Califorina Fruit Growers Exchange. The exchange has marketed nearly 40,000 carloads of oranges, in the neighborhood of 16,000-000 boxes. This year the exchange proportion of the crop has amounted to something over seventy per cent. The percentage is coming up gradually, it takes a little time. I can remember when it was 50%. That 50% has increased to 70%. The increase has been made gradually without a single sliding back, year after year. We have got to the place where two or three per cent means a great deal, and during the past year we have marketed the fruit at a lower cost than we have ever marketed a crop, and returned the largest income that has ever been returned to the state. Mr. G. H. Powell, the general manager of the exchange, who at the present time is in Washington, as the chief aide to Mr. Hoover in regard to all lines of perishable fruits and products, including everything in the line of packing house products and butter, eggs, milk and fresh fruits, poultry and all of these things. Mr. Powell was really drafted for that work. His years of experience in the practical handling of commercial lines of perishabe products, puts him in a position where he would have very few competitors with the same qualifications. Mr. Powell was called by the government to serve in this capacity, and still at the same time a number of people have asked me if a crop of oranges in my life, but I feel so confident that I am willing to do it." He said, "If you feel that way about it, I don't think I am going to sell." There are navel oranges being sold in California for 2½ and 3 cents per pound, when the grower is entitled to receive 50% more for his fruit. It is a fundamental principle which you can apply to the orange and lemon business, that when cash buyers are very anxious to buy, you can be sure that there is a profit in sight. At other times you will find those same cash buyers working in Imperial valley or elsewhere, and you couldn't find them if you wanted to sell your crop to one.
You have in this part of Orange county, made a change this last year in your exchange connections. You have joined the exchange known as the Northern Orange County Citrus Exchange, embracing your association and the associations in the Fullerton and Placentia districts, and associations in La Habra and Yorba Linda districts. I want to say that your board of directors could not have acted more wisely. I say that without the least disparagement to your former connection with the Semi-Tropic Fruit Exchange, but along the line that the value in being in such an organization is being located in as close proximity as possible to the association whose product is handled, and it is their business to call daily and learn just what is going on in the packing houses under its association. The Semi Tropic, located in Los Angeles, covered a very large district. It was entirely proper that when you were smaller it should cover the entire district, but as you have grown, as your acreage has grown, as your products have increased, and as the need for the further successful handling of the industry in this community has grown.
Notice to the Public
Constantly increasing cost of production has made it imperative that a rise in the price of milk, both to producer and consumer, be placed in vogue at this date, January 4th.
RAW MILK, per pint, 7c; Per quart, 13c
PASTUERIZED MILK. Per Pint, 8c; Per Quart, 14c.
Two quarts at one delivery will cost one cent less per quart.
The milk standard is not to be lowered, although the prices remain as low as those of the city, in which the butter fat tests show only 4 per cent in delivered milk.
Milk being delivered in Anaheim today tests from 4½ to 5%.
The present rise in price is due to many combined causes. Advanced production costs, which inevitably hit the small dealer harder than the large one, make it a necessity that he shall get more for his milk or go out of business. If the small producers go out of business it means a still higher milk price. The present long dry season and the high price of feed leaves no other choice to the people in the milk industry.
Dean Thomas Forsythe Hunt of the College of Agriculture, University of California, and Dean H. E. Van Norman of the Davis state farm, went to Los Angeles Monday at the request of Food Administrator Merritt, and during the day held a conference with the milk producers, distributors and consumers, to discuss the general situation. Out of the average daily distribution of 250,000 pounds of milk here there were present producers of 210,000 pounds of milk, some of them independent producers and others members of the California Milk Producers' association. The city was represented by Dr. Powers and Rosenberger.
After a general discussion of the situation, Dean Hunt telegraphed to Mr. Merritt that there was no controversy, and advised that the local milk producers and distributors be permitted to settle the prices to be charged for milk on their own best judgment. It was at this time that the prices given above were discussed as the ones that probably will prevail for the next two months.
ANAHEIM SANITARY DAIRY
It is very proper that your own local district organization should have been established, and I feel that you have been fortunate in the personnel of your management of that organization.
I haven't much more to say. We have been going along this past year—along the same old lines of attempting to give the widest distribution to the amount of fruit that was marketed at any one time; to develop new markets; to interest new jobbers in our product; to distribute the marketing of each variety of citrus fruit over the longest period over which it could be successfully marketed, and I think we have been quite successful in these different things. One thing that has caused trouble, and will cause trouble during this coming year is the matter of slow transportation, and slow transportation increases the necessity for very careful handling of the fruit at this end of the line. In diverting a car from Toledo it ought to take 48 hours to get to Philadelphia. It might take ten days. These things show the condition of transportation existing in this country, and some of our problems in marketing perishable crops are. In connection with the business of the coming year, we want to remember that the country is at war; that the withdraway of a million men from earning capacity to other lines will have some effect on our business but as I see it at this time, taking the crop we have and general conditions of the country, if our transportation facilities are fair there is every reason to believe that we have ahead of us, for even those who have a fair crop, a banner year, and as I look on the board and see that 68% of your fruit is Valencias, it looks even better.
HOTEL VALENCIA
Modern in Every Respect
Finest Hotel in Orange County
Accommodations Unsurpassed
By any hotel in the Southland and prices reasonable.
Corner Lemon and Center Sts
Anaheim, California
Rates, $1.00 per night, up.
Special Rates by the week or month.
aways get the full market value of your fruit at the time it is shipped less the lowest marketing cost of any agricultural product that is produced in this country.
I may say in passing that this last year was our maximum year. We marketed fruit in nearly 100 cities and towns in which carloads of citrus fruits were sold. I simply say that to show our efforts to develop new business. Unfortunately we are not going to be in a position to follow up this year.
ANNOUNCEMENT
We are now open in our new location at 111 East Center street, with a heavy line of new and second-hand furniture and household utilities, and solicit public patronage in buying and selling. We need more goods. So will absolutely pay the highest price for your used furniture.
EXCHANGE
New and
Second Hand STORE
F. G. MAUER & F. C. DYCKMAN
Phone 568
111 East Center